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These are the user uploaded subtitles that are being translated: 1 00:00:00,650 --> 00:00:02,450 Friends, how are you? 2 00:00:02,450 --> 00:00:02,550 How are you? 3 00:00:02,550 --> 00:00:03,190 How are you all doing? 4 00:00:03,650 --> 00:00:04,150 Here we are. 5 00:00:04,870 --> 00:00:10,630 I have Erika almost enslaved, preparing a slideshow 6 00:00:10,630 --> 00:00:13,050 for a conference to try to break legs 7 00:00:13,050 --> 00:00:15,070 or at least surprise you. 8 00:00:15,630 --> 00:00:17,250 And I, as you can see, here in 9 00:00:17,250 --> 00:00:20,190 front of you, trying to share little things. 10 00:00:20,790 --> 00:00:23,510 I don't know how you are doing with 11 00:00:23,510 --> 00:00:27,650 the fact of constantly publishing things on Facebook 12 00:00:27,650 --> 00:00:28,810 and Instagram. 13 00:00:28,810 --> 00:00:31,369 I know, Facebook doesn't work that well, but 14 00:00:31,369 --> 00:00:33,030 you have to work hard from time to 15 00:00:33,030 --> 00:00:33,190 time. 16 00:00:33,730 --> 00:00:35,730 And it doesn't cost anything to publish almost 17 00:00:35,730 --> 00:00:38,110 the same images that we publish on Instagram 18 00:00:38,110 --> 00:00:39,690 and share them on Facebook. 19 00:00:39,810 --> 00:00:41,310 But, well, that's not why I'm here today. 20 00:00:41,450 --> 00:00:44,650 I just want to call you or give 21 00:00:44,650 --> 00:00:46,990 you a touch of attention, some of you, 22 00:00:47,150 --> 00:00:49,430 in which I include myself and I also 23 00:00:49,430 --> 00:00:52,130 include Erika, those of us who don't publish 24 00:00:52,130 --> 00:00:53,770 a lot from time to time or those 25 00:00:53,770 --> 00:00:55,190 of you who don't publish a lot from 26 00:00:55,190 --> 00:00:55,610 time to time. 27 00:00:55,610 --> 00:00:58,570 But the case is that today's video, I 28 00:00:58,570 --> 00:01:00,650 would like to share with you an action 29 00:01:01,530 --> 00:01:04,430 that we have been using on Instagram for 30 00:01:04,430 --> 00:01:05,750 a couple of publications. 31 00:01:06,350 --> 00:01:08,290 But the thing is that it gives good 32 00:01:08,290 --> 00:01:10,530 results or is giving us good results. 33 00:01:10,790 --> 00:01:12,430 And although it is likely that some of 34 00:01:12,430 --> 00:01:13,850 you will do it, it is also likely 35 00:01:13,850 --> 00:01:16,110 that the vast majority will not do it. 36 00:01:16,150 --> 00:01:17,310 Because, in fact, I still don't see it 37 00:01:17,310 --> 00:01:21,010 very established in many colleagues. 38 00:01:21,010 --> 00:01:25,930 The story is that very recently Erika told 39 00:01:25,930 --> 00:01:31,250 me, hey, since you have done the publication 40 00:01:31,250 --> 00:01:32,890 that you are going to do, why don't 41 00:01:32,890 --> 00:01:33,490 you move it anymore? 42 00:01:33,610 --> 00:01:34,950 Why don't you share it anymore? 43 00:01:35,330 --> 00:01:36,670 And I say, tell me, what idea do 44 00:01:36,670 --> 00:01:36,950 you have? 45 00:01:37,190 --> 00:01:39,230 And she says, look, what we could do 46 00:01:39,230 --> 00:01:42,610 is that those photos, those 10 photos that 47 00:01:42,610 --> 00:01:46,890 you publish, why not share them also in 48 00:01:46,890 --> 00:01:47,350 a story? 49 00:01:47,930 --> 00:01:49,290 And I said, don't you think we should 50 00:01:49,290 --> 00:01:49,870 repeat ourselves? 51 00:01:49,870 --> 00:01:51,890 And she says to me, why? 52 00:01:52,270 --> 00:01:57,170 She says, after all, Instagram, I mean, it's 53 00:01:57,170 --> 00:01:59,710 not that it positions you more, but it 54 00:01:59,710 --> 00:02:03,670 seems that people sometimes no longer see the 55 00:02:03,670 --> 00:02:06,930 mere publication as such, but they look more 56 00:02:06,930 --> 00:02:08,270 at the story. 57 00:02:08,430 --> 00:02:08,830 Why? 58 00:02:08,990 --> 00:02:11,630 Because the story is no longer the day 59 00:02:11,630 --> 00:02:12,990 -to-day or what we do at the 60 00:02:12,990 --> 00:02:13,270 moment. 61 00:02:13,410 --> 00:02:16,550 I mean, people feel more curious to know 62 00:02:16,550 --> 00:02:18,410 what you are doing at that precise moment, 63 00:02:18,410 --> 00:02:20,750 in a precise place, as simple as that. 64 00:02:22,310 --> 00:02:26,050 And I said, well, you propose to publish 65 00:02:26,050 --> 00:02:28,050 those 10 images of a story, or whatever, 66 00:02:28,830 --> 00:02:31,310 those 10 images that I publish in the 67 00:02:31,310 --> 00:02:33,710 feed, I mean, you also propose to create 68 00:02:33,710 --> 00:02:34,170 a story. 69 00:02:34,550 --> 00:02:36,430 The story that Erika told me, yes, and 70 00:02:36,430 --> 00:02:38,550 I, as always, what she tells me, well, 71 00:02:38,590 --> 00:02:39,830 I listen to her because it almost always, 72 00:02:40,090 --> 00:02:41,630 well, it always works, right? 73 00:02:41,930 --> 00:02:43,690 I am sometimes a snob who thinks more 74 00:02:43,690 --> 00:02:46,950 about my things, but certain things escape me, 75 00:02:47,110 --> 00:02:48,530 like the vast majority, right? 76 00:02:48,850 --> 00:02:53,170 So, when we published, a week ago, the 77 00:02:53,170 --> 00:02:55,190 post of the workshop I did in London, 78 00:02:55,610 --> 00:02:57,270 the thing is that, in addition to publishing 79 00:02:57,270 --> 00:03:01,070 them in my feed, I also published them 80 00:03:01,070 --> 00:03:04,150 in a story, and Erika worked, well, everything 81 00:03:04,150 --> 00:03:05,490 in story format to publish. 82 00:03:06,330 --> 00:03:09,610 My surprise is that the publication, it is 83 00:03:09,610 --> 00:03:11,330 obvious, had a lot of likes, had a 84 00:03:11,330 --> 00:03:13,550 lot of feedback and all these things, but, 85 00:03:13,950 --> 00:03:16,430 damn, the story worked like a charm, and 86 00:03:16,430 --> 00:03:19,010 not only did some of the students share 87 00:03:19,010 --> 00:03:21,410 it, but there were people who also shared 88 00:03:21,410 --> 00:03:22,550 and all that. 89 00:03:23,050 --> 00:03:25,630 After all, I think social networks are about 90 00:03:25,630 --> 00:03:26,030 that, right? 91 00:03:26,330 --> 00:03:32,770 To launch a publication and get as many 92 00:03:32,770 --> 00:03:33,110 people as possible. 93 00:03:33,490 --> 00:03:35,890 After all, it's about that, and after all, 94 00:03:36,130 --> 00:03:38,810 I think that many of the couples who 95 00:03:38,810 --> 00:03:41,870 meet us, in many cases, when I ask 96 00:03:41,870 --> 00:03:42,970 them, I say, hey, how did you find 97 00:03:42,970 --> 00:03:43,110 us? 98 00:03:43,410 --> 00:03:45,650 And in many cases, some people say, look, 99 00:03:45,750 --> 00:03:47,590 I saw you in a post that my 100 00:03:47,590 --> 00:03:49,290 friend shared a couple of years ago, I 101 00:03:49,290 --> 00:03:50,650 didn't even know I was going to get 102 00:03:50,650 --> 00:03:52,270 married, but I wrote your name down. 103 00:03:52,670 --> 00:03:54,170 And then, now, well, the time comes, I 104 00:03:54,170 --> 00:03:55,370 get married and I already count on you, 105 00:03:55,510 --> 00:03:55,610 right? 106 00:03:55,850 --> 00:03:58,310 I mean, social networks, I think it's as 107 00:03:58,310 --> 00:04:00,890 if we were fishermen in which we launch 108 00:04:00,890 --> 00:04:03,550 the network, that is, the product, the photos, 109 00:04:03,630 --> 00:04:06,850 in this case, and it may be that, 110 00:04:07,090 --> 00:04:08,850 a priori, we don't reach the final customer, 111 00:04:09,070 --> 00:04:09,170 right? 112 00:04:09,170 --> 00:04:11,170 But we may reach a friend of the 113 00:04:11,170 --> 00:04:14,030 final customer and that friend will share that 114 00:04:14,030 --> 00:04:16,970 publication or talk about us or keep our 115 00:04:16,970 --> 00:04:19,390 name in their retina and that, in the 116 00:04:19,390 --> 00:04:21,890 future, they will reach us. 117 00:04:22,090 --> 00:04:24,010 We must not forget that Instagram, to this 118 00:04:24,010 --> 00:04:28,690 day, is still a social network through which 119 00:04:28,690 --> 00:04:32,030 many people move, all kinds of customers, people, 120 00:04:32,230 --> 00:04:33,810 and even, as I say, even my mother 121 00:04:33,810 --> 00:04:38,630 is already a specialist in Instagram because she 122 00:04:38,630 --> 00:04:41,750 does everything, answers, comments, and all this, and 123 00:04:41,750 --> 00:04:44,750 if my almost 70-year-old mother does 124 00:04:44,750 --> 00:04:46,530 it, everyone does it, right? 125 00:04:46,890 --> 00:04:48,610 Therefore, what I want to get to with 126 00:04:48,610 --> 00:04:53,130 all this is that the photos that we 127 00:04:53,130 --> 00:04:55,610 publish in our feed, we also publish them 128 00:04:55,610 --> 00:04:58,010 in the story, and in the publication we 129 00:04:58,010 --> 00:05:00,930 did very recently, in the wedding we did 130 00:05:00,930 --> 00:05:03,210 in Yeida, which, in addition to publishing it 131 00:05:03,210 --> 00:05:06,010 on our page, right? 132 00:05:06,010 --> 00:05:08,930 In my profile as such, Erika told me, 133 00:05:09,370 --> 00:05:10,710 give me a moment to prepare the photos 134 00:05:10,710 --> 00:05:13,910 for a story like the one you are 135 00:05:13,910 --> 00:05:14,190 seeing. 136 00:05:14,370 --> 00:05:17,550 It is as simple as organizing the photos 137 00:05:17,550 --> 00:05:20,530 in a vertical format, that is, putting them 138 00:05:20,530 --> 00:05:26,670 well organized, as God commands, in a very, 139 00:05:26,670 --> 00:05:30,150 very simple way, and so on. 140 00:05:30,410 --> 00:05:32,550 It was as simple as that, and I 141 00:05:32,550 --> 00:05:33,890 quickly published it, right? 142 00:05:33,890 --> 00:05:35,630 Let's see what happened with a real wedding, 143 00:05:35,730 --> 00:05:35,890 right? 144 00:05:36,110 --> 00:05:38,430 And of course, when I published it, I 145 00:05:38,430 --> 00:05:41,590 tagged the bride, in the vast majority of 146 00:05:41,590 --> 00:05:46,970 photos, especially the most visual photos, not the 147 00:05:46,970 --> 00:05:51,150 most creative, but the most aesthetically beautiful for 148 00:05:51,150 --> 00:05:51,830 the bride, right? 149 00:05:52,990 --> 00:05:56,290 I tagged her, I also tagged the dress, 150 00:05:57,290 --> 00:05:59,670 as well as the florist, especially the florist, 151 00:05:59,830 --> 00:06:04,810 because, in turn, it is part of a 152 00:06:04,810 --> 00:06:06,730 kind of wedding planner or something similar, right? 153 00:06:06,790 --> 00:06:08,970 They are very recognized in the area, for 154 00:06:08,970 --> 00:06:11,630 example, where I live, the whole Catalan area, 155 00:06:11,830 --> 00:06:15,930 even Mallorca, and they usually work with very 156 00:06:15,930 --> 00:06:17,650 good clients, so I tagged him, right? 157 00:06:17,970 --> 00:06:19,610 My surprise is that at the moment he 158 00:06:19,610 --> 00:06:21,150 was already writing to me, congratulating me for 159 00:06:21,150 --> 00:06:24,630 the work, but also asking me for photos 160 00:06:24,630 --> 00:06:27,070 of the wedding to publish it in his 161 00:06:27,070 --> 00:06:27,410 profile. 162 00:06:30,000 --> 00:06:31,180 It's a win-win, right? 163 00:06:31,300 --> 00:06:33,440 I give him photos, he also moves them, 164 00:06:33,560 --> 00:06:35,240 and it may arrive, or it is likely 165 00:06:35,240 --> 00:06:36,760 to arrive, to a type of client who 166 00:06:36,760 --> 00:06:38,240 maybe did not know me. 167 00:06:38,640 --> 00:06:42,000 Of course, notice that those same photos that 168 00:06:42,000 --> 00:06:44,760 I published in my feed, in the publication 169 00:06:44,760 --> 00:06:47,140 as such, of course, I had feedback. 170 00:06:47,340 --> 00:06:48,200 Oh, what beautiful photos! 171 00:06:48,420 --> 00:06:49,440 Oh, how wonderful! 172 00:06:49,720 --> 00:06:51,320 And well, you receive likes and you receive 173 00:06:51,320 --> 00:06:54,600 comments, but the likes and the comments stay 174 00:06:54,600 --> 00:06:56,160 there, they are not shared. 175 00:06:56,160 --> 00:07:00,420 But the story is shared, and it was 176 00:07:00,420 --> 00:07:02,980 not only shared by the people in the 177 00:07:02,980 --> 00:07:07,500 dress, the florist, obviously, but also the one 178 00:07:07,500 --> 00:07:09,020 that matters to me, which is the bride. 179 00:07:09,240 --> 00:07:11,620 I mean, the bride shared all those stories, 180 00:07:12,040 --> 00:07:14,400 even though we sent her, I mean, to 181 00:07:14,400 --> 00:07:18,380 a gallery, from peak time to the next 182 00:07:18,380 --> 00:07:23,880 day, to share photos, even though we prepared 183 00:07:23,880 --> 00:07:26,540 it that way, but the bride who shared 184 00:07:26,540 --> 00:07:27,460 the story. 185 00:07:27,760 --> 00:07:28,020 Why? 186 00:07:28,520 --> 00:07:31,360 Because it's a click, it's a click, and 187 00:07:31,360 --> 00:07:31,860 she tagged me. 188 00:07:32,280 --> 00:07:33,740 And she put something like this, Oh, wonderful 189 00:07:33,740 --> 00:07:35,720 photos of my wedding, of Erika and Víctor, 190 00:07:35,940 --> 00:07:36,360 blah, blah, blah. 191 00:07:36,780 --> 00:07:37,760 Fuck, right? 192 00:07:38,060 --> 00:07:41,100 I mean, I'm not discovering the future here 193 00:07:41,100 --> 00:07:43,420 for anyone, I'm not here taking a rabbit 194 00:07:43,420 --> 00:07:44,980 out of the bag, not at all, surely 195 00:07:44,980 --> 00:07:47,180 you have already seen it, or someone may 196 00:07:47,180 --> 00:07:50,080 already do it, but I just wanted to 197 00:07:50,080 --> 00:07:51,540 share that in this video, because it seemed 198 00:07:51,540 --> 00:07:53,100 to me, or it seemed very interesting to 199 00:07:53,100 --> 00:08:01,160 me, and I have seen more possibilities for 200 00:08:01,160 --> 00:08:03,580 all this, as something that I haven't told 201 00:08:03,580 --> 00:08:04,660 Erika, because I don't want to burden her 202 00:08:04,660 --> 00:08:05,300 with work, right? 203 00:08:05,660 --> 00:08:08,580 But I even think, for example, yesterday I 204 00:08:08,580 --> 00:08:10,020 had to drive almost a couple of hours 205 00:08:10,020 --> 00:08:11,840 to give a workshop, I come to think 206 00:08:11,840 --> 00:08:13,820 that I say, Fuck, this could work fucking 207 00:08:13,820 --> 00:08:17,700 great, if instead of just photos, two or 208 00:08:17,700 --> 00:08:19,780 three days later, we prepare a small video, 209 00:08:20,360 --> 00:08:23,140 I mean, in vertical format, I mean, in 210 00:08:23,140 --> 00:08:25,780 story format for Instagram, in which we put 211 00:08:25,780 --> 00:08:30,060 a little music, and with the photos coming 212 00:08:30,060 --> 00:08:32,419 out, I mean, a video, like the one 213 00:08:32,419 --> 00:08:35,039 we sometimes prepare to announce Patreon, all these 214 00:08:35,039 --> 00:08:36,900 things, well, a video created for the girlfriend 215 00:08:36,900 --> 00:08:38,960 in vertical format so that she shares it. 216 00:08:39,460 --> 00:08:43,179 It's as simple as publishing it, tagging it, 217 00:08:43,240 --> 00:08:45,420 and it's that I play the neck, the 218 00:08:45,420 --> 00:08:47,480 balls, that she ends up sharing it too, 219 00:08:47,620 --> 00:08:47,720 right? 220 00:08:47,720 --> 00:08:49,100 Because if it's something nice, how is she 221 00:08:49,100 --> 00:08:49,400 not going to do it? 222 00:08:49,400 --> 00:08:53,640 Besides, the newly married girlfriend, I mean, two 223 00:08:53,640 --> 00:08:55,280 or three days later, she still has everything, 224 00:08:55,280 --> 00:08:57,980 so recent, she has received so many positive 225 00:08:57,980 --> 00:08:59,620 comments about her wedding, about her friends, about 226 00:08:59,620 --> 00:09:02,200 all this, that she is still in that, 227 00:09:02,200 --> 00:09:05,620 in that, in that, in that hurricane of 228 00:09:05,620 --> 00:09:09,800 sharing, publishing, and that everything is still excited 229 00:09:09,800 --> 00:09:10,680 about her wedding, right? 230 00:09:11,360 --> 00:09:13,700 So that, simply because I launched this idea, 231 00:09:13,780 --> 00:09:13,880 okay? 232 00:09:14,000 --> 00:09:17,540 So, simply, in this video, worth the redundancy, 233 00:09:17,540 --> 00:09:20,160 I wanted to share with, well, with you 234 00:09:20,160 --> 00:09:22,920 this, what we are doing now, and what 235 00:09:22,920 --> 00:09:24,920 is working for us at the moment, right? 236 00:09:25,500 --> 00:09:27,440 So that's it, nothing else, friends, it was 237 00:09:27,440 --> 00:09:29,020 a short video, I hope you liked it, 238 00:09:29,100 --> 00:09:30,080 and I hope it's useful. 239 00:09:31,000 --> 00:09:31,800 Take care, bastards! 16788

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