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These are the user uploaded subtitles that are being translated: 1 00:00:00,460 --> 00:00:03,440 Friends, welcome to the first video of the 2 00:00:03,440 --> 00:00:03,600 year. 3 00:00:03,800 --> 00:00:05,760 We hope, as always, that everything goes as 4 00:00:05,760 --> 00:00:06,340 well as possible. 5 00:00:06,920 --> 00:00:09,180 We hope that if any of you have 6 00:00:09,180 --> 00:00:11,260 been in these last few days with some 7 00:00:11,260 --> 00:00:15,340 symptoms related to the famous COVID, you are 8 00:00:15,340 --> 00:00:15,760 recovering. 9 00:00:17,360 --> 00:00:20,320 We are already up to the balls in 10 00:00:20,320 --> 00:00:24,960 this situation, so my most positive energy for 11 00:00:24,960 --> 00:00:25,540 all of you. 12 00:00:25,540 --> 00:00:27,980 In today's video, in the first of the 13 00:00:27,980 --> 00:00:30,040 year, I don't want to give lessons or 14 00:00:30,040 --> 00:00:32,100 anything like that, I just want to share 15 00:00:32,100 --> 00:00:37,100 with you a little something that crossed my 16 00:00:37,100 --> 00:00:39,400 mind and that I shared with Erika and 17 00:00:39,400 --> 00:00:42,580 I started looking at the profile of many 18 00:00:42,580 --> 00:00:44,380 Instagram colleagues to see what they were doing, 19 00:00:44,500 --> 00:00:47,260 to see what they stopped doing and in 20 00:00:47,260 --> 00:00:50,220 the end I did not solve the problem 21 00:00:50,220 --> 00:00:50,960 that I had. 22 00:00:51,160 --> 00:00:52,020 What was the problem? 23 00:00:52,740 --> 00:00:55,700 Very simple, put a frame or not put 24 00:00:55,700 --> 00:00:57,700 a frame in my Instagram photos. 25 00:00:58,000 --> 00:01:00,060 So simple and so complicated at the same 26 00:01:00,060 --> 00:01:00,800 time as that, right? 27 00:01:01,220 --> 00:01:02,080 Why do I say that? 28 00:01:02,260 --> 00:01:06,480 Because throughout all this time, if I say 29 00:01:06,480 --> 00:01:08,840 all this time, I mean throughout the last 30 00:01:08,840 --> 00:01:10,580 few months or even a couple of years 31 00:01:10,580 --> 00:01:12,860 ago, I have been in contact with a 32 00:01:12,860 --> 00:01:15,380 multitude of colleagues, some of them very good 33 00:01:15,380 --> 00:01:20,360 in everything related to Instagram and many of 34 00:01:20,360 --> 00:01:23,440 them came to me to say why I 35 00:01:23,440 --> 00:01:26,240 was still keeping the frame in my Instagram 36 00:01:26,240 --> 00:01:26,340 photos. 37 00:01:26,760 --> 00:01:29,260 The story is that I told them why 38 00:01:29,260 --> 00:01:35,120 not and their answer was because without a 39 00:01:35,120 --> 00:01:40,800 frame you get more engaged with future clients 40 00:01:40,800 --> 00:01:42,000 or future partners. 41 00:01:42,000 --> 00:01:46,540 I always told them that for me, ok, 42 00:01:46,760 --> 00:01:48,880 they may be right, I was not doing 43 00:01:48,880 --> 00:01:50,480 badly with the frame either. 44 00:01:50,680 --> 00:01:52,500 In fact, I have always done quite well 45 00:01:52,500 --> 00:01:54,680 in what is engaged or in what is 46 00:01:54,680 --> 00:01:57,100 followers or likes or all those things as 47 00:01:57,100 --> 00:01:58,040 we want to understand them. 48 00:01:58,520 --> 00:02:02,720 Of course, my friends or people who are 49 00:02:02,720 --> 00:02:05,520 a bit in the sector of Instagram recognized 50 00:02:05,520 --> 00:02:09,880 that I was not doing badly, but I 51 00:02:09,880 --> 00:02:13,400 would do better if I did not include 52 00:02:13,400 --> 00:02:13,760 a frame. 53 00:02:14,040 --> 00:02:17,240 The story is that if I have not 54 00:02:17,240 --> 00:02:19,160 placed the frame, if I have not done 55 00:02:19,160 --> 00:02:21,560 it until now, it is because I have 56 00:02:21,560 --> 00:02:24,620 always thought that I am a photographer with 57 00:02:24,620 --> 00:02:25,200 a work. 58 00:02:26,040 --> 00:02:29,700 I mean, I would like my photos not 59 00:02:29,700 --> 00:02:33,440 to be simple photos, I mean, photos only 60 00:02:33,440 --> 00:02:37,220 created for Instagram or only created to have 61 00:02:37,220 --> 00:02:41,360 a mere commercial fruit with a future partner. 62 00:02:41,760 --> 00:02:46,000 I mean, it is obvious that my photos 63 00:02:46,000 --> 00:02:49,120 are created to get an engage and get 64 00:02:49,120 --> 00:02:51,220 my clients or future clients to keep going. 65 00:02:52,060 --> 00:02:56,660 But I, that of seeing in my interface 66 00:02:56,660 --> 00:02:58,480 or as we want to call it feed, 67 00:02:59,620 --> 00:03:03,300 all square photos, it does not end up 68 00:03:03,300 --> 00:03:03,680 working for me. 69 00:03:03,820 --> 00:03:04,700 But why mainly? 70 00:03:05,360 --> 00:03:10,500 Because the weight of my images sometimes falls 71 00:03:10,500 --> 00:03:14,020 in the center, but many more on the 72 00:03:14,020 --> 00:03:15,500 sides, at the ends. 73 00:03:16,040 --> 00:03:19,320 Therefore, if I do not put a frame, 74 00:03:19,980 --> 00:03:22,000 if I do not use a frame, then 75 00:03:22,000 --> 00:03:22,460 what happens? 76 00:03:23,400 --> 00:03:26,300 That there are photos that are totally dead, 77 00:03:26,460 --> 00:03:30,280 I mean, dead that have no content, that 78 00:03:30,280 --> 00:03:31,500 have no meaning. 79 00:03:31,920 --> 00:03:35,600 And all this came because a couple of 80 00:03:35,600 --> 00:03:37,940 weeks ago I was about to publish this 81 00:03:37,940 --> 00:03:38,500 publication. 82 00:03:38,500 --> 00:03:42,420 This was the first photo and of course, 83 00:03:43,000 --> 00:03:45,780 the weight of the image is completely on 84 00:03:45,780 --> 00:03:47,420 the left, which is where the guys are. 85 00:03:48,640 --> 00:03:52,260 And then I thought, damn, and then what 86 00:03:52,260 --> 00:03:52,640 do I do, right? 87 00:03:53,280 --> 00:03:56,460 Of course, and then I started looking at 88 00:03:56,460 --> 00:03:58,980 the great photographers that I follow. 89 00:03:59,960 --> 00:04:03,460 And I started first thinking, let's see, let's 90 00:04:03,460 --> 00:04:06,100 start with Mario Testino, let's see what Mario 91 00:04:06,100 --> 00:04:06,540 Testino does. 92 00:04:06,540 --> 00:04:09,860 And Mario Testino surprised me, because he has 93 00:04:09,860 --> 00:04:11,460 a bit of a collage, well, not a 94 00:04:11,460 --> 00:04:12,980 collage, but he has a bit of everything, 95 00:04:13,040 --> 00:04:13,180 right? 96 00:04:13,720 --> 00:04:15,519 It has frames, it has some photos without 97 00:04:15,519 --> 00:04:17,560 frames, it has videos, it has stories, and 98 00:04:17,560 --> 00:04:22,740 well, it's not that I got rid of 99 00:04:22,740 --> 00:04:23,500 my doubts, right? 100 00:04:23,600 --> 00:04:25,740 So it occurred to me to think, well, 101 00:04:26,120 --> 00:04:28,280 let's go for James Natchewy. 102 00:04:28,280 --> 00:04:32,460 And James Natchewy broke me in half, I 103 00:04:32,460 --> 00:04:34,100 mean, he broke me in half when I 104 00:04:34,100 --> 00:04:37,160 saw that, yes, he uses frames, but they 105 00:04:37,160 --> 00:04:37,440 are black. 106 00:04:37,600 --> 00:04:39,240 How many times have I told you here, 107 00:04:39,380 --> 00:04:41,840 any of you, that black frames don't work? 108 00:04:42,240 --> 00:04:46,060 Well, James Natchewy uses frames and they are 109 00:04:46,060 --> 00:04:46,760 black, okay? 110 00:04:47,280 --> 00:04:51,140 So, right away I thought, I'm going to 111 00:04:51,140 --> 00:04:53,240 look at Fer Juaristi, let's see what Fer 112 00:04:53,240 --> 00:04:53,340 does. 113 00:04:53,340 --> 00:04:56,940 Well, Fer doesn't use frames, so what the 114 00:04:56,940 --> 00:04:57,440 hell do I do? 115 00:04:58,380 --> 00:05:00,040 Because for me Fer is a reference. 116 00:05:00,800 --> 00:05:03,440 So I went to take a look, for 117 00:05:03,440 --> 00:05:07,260 example, at the Crisman, and Crisman Studios doesn't 118 00:05:07,260 --> 00:05:08,220 use frames either. 119 00:05:09,400 --> 00:05:11,360 And then it occurred to me to think, 120 00:05:11,560 --> 00:05:16,300 I'm going to go through Wallpress Photo, let's 121 00:05:16,300 --> 00:05:17,200 see what they do, right? 122 00:05:17,220 --> 00:05:18,840 Because they are people who care so much 123 00:05:18,840 --> 00:05:21,000 about aesthetics, like everyone I've mentioned so far. 124 00:05:22,320 --> 00:05:24,620 And they don't use frames, I say, wow, 125 00:05:24,680 --> 00:05:25,060 holy shit. 126 00:05:25,740 --> 00:05:28,800 I go to a Spanish photographer, whom I 127 00:05:28,800 --> 00:05:32,340 always have in very good esteem, who is 128 00:05:32,340 --> 00:05:34,120 Marco Rojo, or Víctor de Marco Rojo in 129 00:05:34,120 --> 00:05:35,860 this case, and I see that he does 130 00:05:35,860 --> 00:05:36,700 use frames. 131 00:05:39,040 --> 00:05:40,940 The bitch, I say, then what the hell, 132 00:05:41,100 --> 00:05:42,560 so I pick up the phone and I 133 00:05:42,560 --> 00:05:43,180 call Víctor. 134 00:05:43,540 --> 00:05:45,640 I say, Víctor, I have this doubt, this 135 00:05:45,640 --> 00:05:46,080 question. 136 00:05:46,500 --> 00:05:47,720 I say, what do I do? 137 00:05:48,480 --> 00:05:49,800 Frames or no frames? 138 00:05:49,800 --> 00:05:53,400 And he tells me, I don't know. 139 00:05:54,080 --> 00:05:57,300 I, frames, help me so that when the 140 00:05:57,300 --> 00:05:59,400 client sees the entire interface or the entire 141 00:05:59,400 --> 00:06:02,780 feed, he sees your works as if they 142 00:06:02,780 --> 00:06:04,420 were in a passepartout, as if it were 143 00:06:04,420 --> 00:06:07,440 almost like an exhibition, right? 144 00:06:07,840 --> 00:06:10,180 And I told him, of course, I think 145 00:06:10,180 --> 00:06:14,880 we are exhibiting part of our work on 146 00:06:14,880 --> 00:06:17,600 a social network, which today is called Instagram, 147 00:06:17,800 --> 00:06:18,780 we don't know what will happen. 148 00:06:19,740 --> 00:06:21,620 But of course, on the other side of 149 00:06:21,620 --> 00:06:24,760 the scale, I have the other conversation I 150 00:06:24,760 --> 00:06:27,420 had, for example, with Pablo Laguía, in which 151 00:06:27,420 --> 00:06:29,180 he told me, no, Víctor, if you now 152 00:06:29,180 --> 00:06:34,880 have Engage without frame, you will still follow 153 00:06:34,880 --> 00:06:37,100 it more, that is, having more still. 154 00:06:37,880 --> 00:06:40,520 And it's twice as clean, and Instagram is 155 00:06:40,520 --> 00:06:45,740 going to position you, or it's going to 156 00:06:45,740 --> 00:06:48,120 favor you if you don't use a frame, 157 00:06:48,380 --> 00:06:50,860 because you have to know it, Instagram favors 158 00:06:50,860 --> 00:06:51,900 those of us who don't have a frame, 159 00:06:52,100 --> 00:06:53,420 that's clear, okay? 160 00:06:53,820 --> 00:06:55,300 And then, if we want to put a 161 00:06:55,300 --> 00:06:56,340 frame on it, that's up to each one. 162 00:06:56,660 --> 00:06:58,780 May it go well for those of us 163 00:06:58,780 --> 00:07:00,220 who don't have a frame, those of us 164 00:07:00,220 --> 00:07:02,340 who put a frame, like Víctor de Marco 165 00:07:02,340 --> 00:07:06,360 Rojo, or me, or whoever, I was going 166 00:07:06,360 --> 00:07:08,400 to say fate, but I don't want to 167 00:07:08,400 --> 00:07:09,740 compare myself with Mario Testino, okay? 168 00:07:10,840 --> 00:07:15,200 But I mean, it's up to each one, 169 00:07:15,220 --> 00:07:15,360 right? 170 00:07:16,160 --> 00:07:17,460 What is the weight for you? 171 00:07:19,480 --> 00:07:22,500 The Engage with your future clients, or the 172 00:07:22,500 --> 00:07:24,600 presentation of your work? 173 00:07:26,060 --> 00:07:26,860 What does this mean? 174 00:07:27,500 --> 00:07:28,660 That I'm not going to change my mind? 175 00:07:28,660 --> 00:07:30,100 No, no, no, no, no, no. 176 00:07:30,100 --> 00:07:30,680 What does this mean? 177 00:07:30,980 --> 00:07:31,760 That I'm wrong? 178 00:07:31,920 --> 00:07:34,480 More than sure, like in almost everything in 179 00:07:34,480 --> 00:07:35,040 this life, right? 180 00:07:35,100 --> 00:07:36,400 Because I don't usually... 181 00:07:36,400 --> 00:07:39,440 Sorry, I usually make mistakes almost always, so 182 00:07:39,440 --> 00:07:42,180 in this case, don't follow me, or don't 183 00:07:42,180 --> 00:07:44,720 listen to me at all, because I'm talking 184 00:07:44,720 --> 00:07:48,460 to talk, to share with you what went 185 00:07:48,460 --> 00:07:49,040 through my head. 186 00:07:49,220 --> 00:07:51,220 I mean, I don't have... 187 00:07:51,220 --> 00:07:53,680 I mean, there is no study behind that 188 00:07:53,680 --> 00:07:55,840 guarantees that having a frame in your photos 189 00:07:55,840 --> 00:07:57,960 on Instagram is going to help you position 190 00:07:57,960 --> 00:08:00,200 yourself, and there is a study in which 191 00:08:00,200 --> 00:08:02,560 having a frame in your photos works better. 192 00:08:02,780 --> 00:08:04,840 I mean, they're more viral, ultimately. 193 00:08:06,140 --> 00:08:07,520 Therefore, that's where I am now. 194 00:08:08,140 --> 00:08:09,660 I don't know if I'm making a mistake. 195 00:08:09,880 --> 00:08:11,140 At the moment, as I've already told you, 196 00:08:11,280 --> 00:08:13,140 I'm not going to change, but I assure 197 00:08:13,140 --> 00:08:15,000 you that the other day, if it wasn't 198 00:08:15,000 --> 00:08:17,920 for this photo in which the weight was 199 00:08:17,920 --> 00:08:19,520 on the left, I assure you that I 200 00:08:19,520 --> 00:08:21,940 would have started to change, and make the 201 00:08:21,940 --> 00:08:23,560 format, I mean, even if in the feed 202 00:08:23,560 --> 00:08:26,120 it appears in a square format, it's still 203 00:08:26,120 --> 00:08:27,400 the feed, it's also true. 204 00:08:27,560 --> 00:08:29,080 The first one, I mean, the photo when 205 00:08:29,080 --> 00:08:30,360 you publish it doesn't look square. 206 00:08:32,950 --> 00:08:34,730 As you can see, I still have the 207 00:08:34,730 --> 00:08:35,309 same doubts. 208 00:08:35,510 --> 00:08:37,289 Maybe in the future weeks I'll change. 209 00:08:38,450 --> 00:08:39,230 I don't know. 210 00:08:39,350 --> 00:08:40,710 Not at the moment, but maybe I will, 211 00:08:41,049 --> 00:08:41,730 or maybe I won't. 212 00:08:42,950 --> 00:08:46,250 I feel that this video is so obscene 213 00:08:46,250 --> 00:08:47,910 and so unclear. 214 00:08:49,430 --> 00:08:51,150 I'm sorry, guys and girls. 215 00:08:51,970 --> 00:08:52,690 So, that's all. 216 00:08:52,970 --> 00:08:53,390 That's all. 217 00:08:54,190 --> 00:08:55,090 This was the video. 218 00:08:55,090 --> 00:08:57,270 I don't know if any of you, or 219 00:08:57,270 --> 00:08:59,090 if I've made you doubt, is going to 220 00:08:59,090 --> 00:09:01,330 change all this, or it's going to stay 221 00:09:01,330 --> 00:09:02,510 as it was, or it's going to change. 222 00:09:03,790 --> 00:09:05,290 So, tell me what you want. 223 00:09:05,430 --> 00:09:06,430 And if you want to criticize me, you 224 00:09:06,430 --> 00:09:06,970 can do it too. 225 00:09:07,430 --> 00:09:09,410 So, welcome to the first video of the 226 00:09:09,410 --> 00:09:09,550 year. 227 00:09:09,930 --> 00:09:10,830 A great year is waiting for you on 228 00:09:10,830 --> 00:09:11,410 Patreon, guys. 229 00:09:11,870 --> 00:09:12,150 Take care. 15478

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