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Hello friends, how are you?
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Welcome to a new episode.
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As always, Erika and I wish you the
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best for each of you and as you
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can see today it is a different format
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of video in which, among other things, you
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cannot see me because I have decided to
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create this video in which it is a
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bit of a format similar to a podcast
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or something similar, but you are going to
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have to keep looking at the screen because
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I want to share with you the last
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gallery that we publish in peak time and
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before it starts, and so as to put
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you a little subliminal advertising for those of
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you who do not know what is peak
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time, peak time is a platform that allows
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us to share with past and future customers
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all kinds of galleries so that, well, so
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that they have, without having to send them
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the physical format of a photo, the access
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to them, but not to continue talking about
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subliminal advertising, let's go a little bit to
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the point of this video, right?
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Because this past Saturday, a couple of days
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ago, we had a wonderful wedding in Orihuela.
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Orihuela is a small town or city in
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Alicante, near the Spanish coast, the Mediterranean coast,
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and we photographed, as you are seeing, the
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wedding of an incredible couple, Ester and Jorge,
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and well, we had an incredible evening and
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well, the origin of this video is also
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to share with you the photos that, of
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course, we share with the couple, although later
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we will show you one by one, but
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I wanted to share with you first of
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all the gallery that we have sent to
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the couple.
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This gallery or these, we usually do it
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with the vast majority of our couples, I
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mean, sending a small gallery to the two
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or three days of their wedding, okay?
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Of course, sending this gallery to each of
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our couples has a reason for being, right?
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Well, a reason.
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One of the reasons, to call it the
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last of the reasons, perhaps the least important,
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would be that we send them this gallery
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to have absolute freedom when it comes to
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publishing.
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What does this mean?
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That we are always going to, before publishing,
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of course, before publishing on Facebook or on
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Instagram or even on our website or wherever,
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we are always going to send a small
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gallery to our past clients so that they
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can see a whole visual tour of what
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their wedding was like.
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And if I said freedom, it is because
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if I suddenly wanted to publish this image
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on Instagram and later I wanted to publish
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something like this, even this one, or why
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not this one?
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It is an image that is really one
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of my favorites, right?
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What could happen?
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That even the clients could come to think
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that all their gallery or all their photos
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that we take are of an incredible creative
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degree, but I would not want anyone to
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come to think that we do not have
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photos, so to speak, more everyday or more
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normal or more common wedding photography like this
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one.
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What does this mean?
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That despite the fact that, let's see, this
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couple, Ester and Jorge, gave us total freedom,
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we could do everything we wanted at their
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wedding, they hired us for it, they are
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an incredible couple of architects who were looking
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for something more within wedding photography, but as
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you well know, not all couples are like
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that.
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So showing an anticipation gives us freedom so
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that the couple can understand that, okay, they
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have all kinds of photos, but the photographer
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has come to publish that type of photos,
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they are crazy, in quotes, to the couple,
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that is not going to matter, right?
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And also, what is also very, come on,
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very, very important is that when we are
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publishing, I do not like that my partners
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or my clients can see at the same
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time that I publish or that I share
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photos, that they see them at the same
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time as everyone else, I mean, we always
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transmit, and it is true that our partners
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are special to us and we try to
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transmit it to them, but of course, if
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we publish, sorry, if they saw the photos
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of their wedding at the same time that
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you are seeing you on a social network,
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the couple loses their or the couple could
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feel that they do not have that affection
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on our part or well, I think you
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are already understanding me, not getting to publish
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at the same time as the rest of
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them, because it makes the couple think that
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we have not had all the detail that
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we would have to have with them or
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it is what we think, okay?
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Something also no less important is that we
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always want to share, for example, the photos
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with the couples a few days later and
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as soon as possible because, as you well
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know, all guests or many guests, sorry, try
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to get to pass or get to send
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photos the next day to the couple, which
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are photographs taken with a mobile phone and
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so we try that the couple publishes something
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on their networks, it is something that we
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send, why?
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Because that way they start working for us
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and at the end of the day they
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start publishing high quality images because if not
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in the end they end up publishing, although
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they are books of course, to publish whatever
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they want, they end up publishing the least
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interesting or not very creative photos and since
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we get to work and since we get
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to send the images to our future clients,
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to our past clients, it means that it
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is really important that, well, if they publish,
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that they publish ours, not before a bad
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photo of the mobile phone by a friend
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or a boyfriend's friend, okay?
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And finally and no less important, which I
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think is the most important point of all,
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is that we are always thinking about creating
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a good experience for our clients or our
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partners.
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What does it mean when I'm talking about
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a good experience?
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From the first email to the last email
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that we send, we try to make the
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couples or our clients live a great experience,
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that is, for them hiring photographers is something
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really unforgettable, in which from the first minute,
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from the first response to the first email
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until the moment we deliver all the work
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is totally positive for them and ultimately then,
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thanks to that, they get us to hire
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for future customers or future guests, okay?
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I am always showing these images and I
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will tell you why, for example, this one
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here and it is all related to what
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the experience is, because the experience that couples
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can have, for example, or in this case
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Ester and Jorge, is not just because we
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take beautiful pictures of them, it is not
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just because we take Esther beautiful and Jorge
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also very handsome with his friends dancing, jumping
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and such, but it also goes for the
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little gestures that we can have throughout a
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wedding day.
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When I say little gestures I am referring
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to this, it is obvious that this is
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not a highly creative photograph, technically it is
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not complicated to get to photograph, as everyone
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will know, but I have already told you
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that embroidering an incredible experience for our clients
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is the most important thing and we not
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only live or not only transmit that we
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are going to take some incredible photographs, but
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when I say incredible it means artistic or
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very creative, but we are talking about embroidering
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an unforgettable experience for all guests and their
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entire family as well.
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In this particular photo, and we do this
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constantly, not only in this case as the
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parents of the grooms, but sometimes we usually
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do it with friends or very close relatives
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and in this case I remember that both
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the parents of the groom, sorry, the parents
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of the bride and the parents of the
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groom, during the reception, I asked them if
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I could make a simple portrait of them,
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they immediately thought, but of us, I say,
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of course, separately, if we already have this
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one, we already have this one, let's not
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forget that they are possibly the photos that
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end up printed in the living room of
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the house of the parents of both grooms,
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but when I am asking for this type
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of photos it is because I want that
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the next day of the wedding if that
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day later in which in the meeting or
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in the family dinner that happens after the
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wedding or in the or whatever is usually
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spoken and I say it from experience because
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I have also married, it is and what
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who better to calm down or to encourage
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even the grooms at that moment in which
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the wedding has passed everything has gone very
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well and the close relatives begin to talk,
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hey, well, how good with the catering, hey,
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well, how good with such, hey, well, they
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did not work very well, hey, well, that
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service and suddenly when they say, hey, the
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photographers, how good, how nice they were, how
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well they worked, they did not stop moving
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all day and it is also likely that
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they say and I remember that the photographer
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hooked your father and me and he took
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us to take a great photo to the
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central courtyard of the school and so on
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and so on, that is, I mean all
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this the next day I mean the boyfriends
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are calm relaxed to see that many of
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their suppliers worked perfectly and in this case
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the photographers we work perfectly and it is
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likely that the parents or the guests or
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the relatives or the brothers will say to
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the boyfriends how attentive we were all day
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I mean with this because the bride is
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not only going to be happy that she
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is taking a portrait of death, the groom
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is not only going to be happy because
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he is taking an unforgettable moment with his
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mother at the moment before the ceremony began,
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but he also had two human people who
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were concerned about photographing everything, notice that in
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the gallery he is not only going to
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show a creative photo like the one I
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have shown you now of a portrait with
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the bride and all this but he is
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also going to show some of the great
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moments such as the moment in which the
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bride or the moment in which the bride
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arrived at the church and hugged her husband
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or even photographs that we may have better
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but for us this gallery is only there
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to please our customers among many other things
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but the main one as I have told
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you is to please create a good experience
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and if I tell you this is because
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this photograph is obvious that it is not
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one of the best photographs of our wedding
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but this is this boy that we have
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here is the groom's brother and this boy
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who plays the violin is the bride's brother,
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it is probable that when they see this
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they like to see how we have a
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photo of the two brothers and as I
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have also told you these boyfriends were very
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special boyfriends who loved us perfectly and it
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is likely that they do not need this
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image in this first gallery but because we
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are not going to pass it on because
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we are not going to share these two
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families with them because because it is likely
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that these two ladies, the mother of the
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bride and the mother of the groom, also
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need it and as I have told you,
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not only do we work for the grooms
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but we also work for the people who
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surround the grooms, if someone is wondering about
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this photo, this photo happened just when the
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band ended, the music band of playing the
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grooms told me that they wanted a photo
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with almost all the guests who are here,
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almost 200 guests, believe me that we were
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in a super small space and to take
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this photo I had to take three images,
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three images taken with the 35 millimeters to
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later join them with photoshop with the panorama
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maker, no, sorry, with photomesh, so it turned
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out very well and I remember that the
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groom asked me, hey, but have you been
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able to get everyone out because the groom
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understands a little photography and saw that he
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was using a 35 millimeters and I told
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him Jorge that it would be a miracle
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not as it has been shoot three photos
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35 millimeters and such with which when the
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groom arrives to see this photo that he
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will be seeing at the moment because we
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have sent him a few hours ago I
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suppose that when he sees it he will
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say fuck until he took that photo with
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all the guests in a space that was
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practically impossible to take it out, therefore it
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is a gallery as you are seeing to
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please to calm down so that the grooms
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see that they have all kinds of images,
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not talking about all kinds of images and
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also not talking about our past clients that
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they are, that is, Jorge and Ester were
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our clients, I am talking about the past,
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I mean, it is more than likely that
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they will not hire us again, that is
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why when we send this gallery we are
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very clear about who our clients are for
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who this gallery is designed for, but be
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careful, I have already told you at the
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beginning of this video that we always think
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about publishing in getting to publish a work
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for but for whom we publish for whom
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we publish these images for our future client,
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that is, at the moment that we have
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already passed these images to our past client,
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now we are going to try with these
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few photos to attract our future client and
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keep social networks alive, that is what my
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career is about.
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It changed completely but completely in 2013 when
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I decided to start publishing what I liked
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without thinking about what those boyfriends or past
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clients would say and thinking clearly about my
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future client in what I wanted to obtain
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with this type of images, therefore what I
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already started to think that I should publish
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only the most radical side and not think
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about what to say, okay, I'm also going
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to publish this image because I know that
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Jorge is going to like it because his
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father appears because there is a reflection because
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his uncle appears, his reflection and his father
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on the right, but do you think it
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is a good image if it is but
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it would fit in the next publication because
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I doubt it because of all these images
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that I am showing you all the time
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that I do not stop going up and
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down of all these images, perhaps the ones
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that I like and that is to say
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that I like that I see them with
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aesthetics to publish in my next post or
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in the following days on instagram or facebook
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we could talk about that they are this
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is probably that it is more
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than likely this and this is also more
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than likely also even this and it is
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also but it is obvious that the group
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ones do not either why because because I
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do not see it is because the aesthetics
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is completely different and of course it is
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not obviously who knows I am not clear
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but why because I want to show in
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my networks something more like this and less
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like this does not mean that I do
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not do it but this photograph does not
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mean that it is not good it is
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a great moment but it does not fit
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aesthetically with the editorial line or with the
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visual line that I have on my instagram
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that is why for me it is so
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important to fit well with what is to
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be published what really with what I feel
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identified or where I want to go or
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the keys that I want to touch in
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my future clients that is why it is
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necessary to have that cold blood and know
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or be very clear that we want to
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publish each of us that is why I
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wanted to show you and share all this
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knowledge with you in this video that has
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been a different format you have not seen
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me on this occasion but I think I
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have said quite a few things I do
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not know if interesting but I think they
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can be useful so I do not roll
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up more I am going to leave everything
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here I wish you a good start of
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the week if you have had a party
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or a holiday I hope you have enjoyed
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it I say this because in Spain we
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have had a long weekend Saturday, Sunday and
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Monday yesterday, which was a festive day, so
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if you have had them, I hope you
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have had a good weekend and if not
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also so nothing else wish you the best
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and wait for you very soon to see
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you here until next time friends
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