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Hello friends, how are you?
Welcome to a new episode.
As always, Erika and I wish you the
best for each of you and as you
can see today it is a different format
of video in which, among other things, you
cannot see me because I have decided to
create this video in which it is a
bit of a format similar to a podcast
or something similar, but you are going to
have to keep looking at the screen because
I want to share with you the last
gallery that we publish in peak time and
before it starts, and so as to put
you a little subliminal advertising for those of
you who do not know what is peak
time, peak time is a platform that allows
us to share with past and future customers
all kinds of galleries so that, well, so
that they have, without having to send them
the physical format of a photo, the access
to them, but not to continue talking about
subliminal advertising, let's go a little bit to
the point of this video, right?
Because this past Saturday, a couple of days
ago, we had a wonderful wedding in Orihuela.
Orihuela is a small town or city in
Alicante, near the Spanish coast, the Mediterranean coast,
and we photographed, as you are seeing, the
wedding of an incredible couple, Ester and Jorge,
and well, we had an incredible evening and
well, the origin of this video is also
to share with you the photos that, of
course, we share with the couple, although later
we will show you one by one, but
I wanted to share with you first of
all the gallery that we have sent to
the couple.
This gallery or these, we usually do it
with the vast majority of our couples, I
mean, sending a small gallery to the two
or three days of their wedding, okay?
Of course, sending this gallery to each of
our couples has a reason for being, right?
Well, a reason.
One of the reasons, to call it the
last of the reasons, perhaps the least important,
would be that we send them this gallery
to have absolute freedom when it comes to
publishing.
What does this mean?
That we are always going to, before publishing,
of course, before publishing on Facebook or on
Instagram or even on our website or wherever,
we are always going to send a small
gallery to our past clients so that they
can see a whole visual tour of what
their wedding was like.
And if I said freedom, it is because
if I suddenly wanted to publish this image
on Instagram and later I wanted to publish
something like this, even this one, or why
not this one?
It is an image that is really one
of my favorites, right?
What could happen?
That even the clients could come to think
that all their gallery or all their photos
that we take are of an incredible creative
degree, but I would not want anyone to
come to think that we do not have
photos, so to speak, more everyday or more
normal or more common wedding photography like this
one.
What does this mean?
That despite the fact that, let's see, this
couple, Ester and Jorge, gave us total freedom,
we could do everything we wanted at their
wedding, they hired us for it, they are
an incredible couple of architects who were looking
for something more within wedding photography, but as
you well know, not all couples are like
that.
So showing an anticipation gives us freedom so
that the couple can understand that, okay, they
have all kinds of photos, but the photographer
has come to publish that type of photos,
they are crazy, in quotes, to the couple,
that is not going to matter, right?
And also, what is also very, come on,
very, very important is that when we are
publishing, I do not like that my partners
or my clients can see at the same
time that I publish or that I share
photos, that they see them at the same
time as everyone else, I mean, we always
transmit, and it is true that our partners
are special to us and we try to
transmit it to them, but of course, if
we publish, sorry, if they saw the photos
of their wedding at the same time that
you are seeing you on a social network,
the couple loses their or the couple could
feel that they do not have that affection
on our part or well, I think you
are already understanding me, not getting to publish
at the same time as the rest of
them, because it makes the couple think that
we have not had all the detail that
we would have to have with them or
it is what we think, okay?
Something also no less important is that we
always want to share, for example, the photos
with the couples a few days later and
as soon as possible because, as you well
know, all guests or many guests, sorry, try
to get to pass or get to send
photos the next day to the couple, which
are photographs taken with a mobile phone and
so we try that the couple publishes something
on their networks, it is something that we
send, why?
Because that way they start working for us
and at the end of the day they
start publishing high quality images because if not
in the end they end up publishing, although
they are books of course, to publish whatever
they want, they end up publishing the least
interesting or not very creative photos and since
we get to work and since we get
to send the images to our future clients,
to our past clients, it means that it
is really important that, well, if they publish,
that they publish ours, not before a bad
photo of the mobile phone by a friend
or a boyfriend's friend, okay?
And finally and no less important, which I
think is the most important point of all,
is that we are always thinking about creating
a good experience for our clients or our
partners.
What does it mean when I'm talking about
a good experience?
From the first email to the last email
that we send, we try to make the
couples or our clients live a great experience,
that is, for them hiring photographers is something
really unforgettable, in which from the first minute,
from the first response to the first email
until the moment we deliver all the work
is totally positive for them and ultimately then,
thanks to that, they get us to hire
for future customers or future guests, okay?
I am always showing these images and I
will tell you why, for example, this one
here and it is all related to what
the experience is, because the experience that couples
can have, for example, or in this case
Ester and Jorge, is not just because we
take beautiful pictures of them, it is not
just because we take Esther beautiful and Jorge
also very handsome with his friends dancing, jumping
and such, but it also goes for the
little gestures that we can have throughout a
wedding day.
When I say little gestures I am referring
to this, it is obvious that this is
not a highly creative photograph, technically it is
not complicated to get to photograph, as everyone
will know, but I have already told you
that embroidering an incredible experience for our clients
is the most important thing and we not
only live or not only transmit that we
are going to take some incredible photographs, but
when I say incredible it means artistic or
very creative, but we are talking about embroidering
an unforgettable experience for all guests and their
entire family as well.
In this particular photo, and we do this
constantly, not only in this case as the
parents of the grooms, but sometimes we usually
do it with friends or very close relatives
and in this case I remember that both
the parents of the groom, sorry, the parents
of the bride and the parents of the
groom, during the reception, I asked them if
I could make a simple portrait of them,
they immediately thought, but of us, I say,
of course, separately, if we already have this
one, we already have this one, let's not
forget that they are possibly the photos that
end up printed in the living room of
the house of the parents of both grooms,
but when I am asking for this type
of photos it is because I want that
the next day of the wedding if that
day later in which in the meeting or
in the family dinner that happens after the
wedding or in the or whatever is usually
spoken and I say it from experience because
I have also married, it is and what
who better to calm down or to encourage
even the grooms at that moment in which
the wedding has passed everything has gone very
well and the close relatives begin to talk,
hey, well, how good with the catering, hey,
well, how good with such, hey, well, they
did not work very well, hey, well, that
service and suddenly when they say, hey, the
photographers, how good, how nice they were, how
well they worked, they did not stop moving
all day and it is also likely that
they say and I remember that the photographer
hooked your father and me and he took
us to take a great photo to the
central courtyard of the school and so on
and so on, that is, I mean all
this the next day I mean the boyfriends
are calm relaxed to see that many of
their suppliers worked perfectly and in this case
the photographers we work perfectly and it is
likely that the parents or the guests or
the relatives or the brothers will say to
the boyfriends how attentive we were all day
I mean with this because the bride is
not only going to be happy that she
is taking a portrait of death, the groom
is not only going to be happy because
he is taking an unforgettable moment with his
mother at the moment before the ceremony began,
but he also had two human people who
were concerned about photographing everything, notice that in
the gallery he is not only going to
show a creative photo like the one I
have shown you now of a portrait with
the bride and all this but he is
also going to show some of the great
moments such as the moment in which the
bride or the moment in which the bride
arrived at the church and hugged her husband
or even photographs that we may have better
but for us this gallery is only there
to please our customers among many other things
but the main one as I have told
you is to please create a good experience
and if I tell you this is because
this photograph is obvious that it is not
one of the best photographs of our wedding
but this is this boy that we have
here is the groom's brother and this boy
who plays the violin is the bride's brother,
it is probable that when they see this
they like to see how we have a
photo of the two brothers and as I
have also told you these boyfriends were very
special boyfriends who loved us perfectly and it
is likely that they do not need this
image in this first gallery but because we
are not going to pass it on because
we are not going to share these two
families with them because because it is likely
that these two ladies, the mother of the
bride and the mother of the groom, also
need it and as I have told you,
not only do we work for the grooms
but we also work for the people who
surround the grooms, if someone is wondering about
this photo, this photo happened just when the
band ended, the music band of playing the
grooms told me that they wanted a photo
with almost all the guests who are here,
almost 200 guests, believe me that we were
in a super small space and to take
this photo I had to take three images,
three images taken with the 35 millimeters to
later join them with photoshop with the panorama
maker, no, sorry, with photomesh, so it turned
out very well and I remember that the
groom asked me, hey, but have you been
able to get everyone out because the groom
understands a little photography and saw that he
was using a 35 millimeters and I told
him Jorge that it would be a miracle
not as it has been shoot three photos
35 millimeters and such with which when the
groom arrives to see this photo that he
will be seeing at the moment because we
have sent him a few hours ago I
suppose that when he sees it he will
say fuck until he took that photo with
all the guests in a space that was
practically impossible to take it out, therefore it
is a gallery as you are seeing to
please to calm down so that the grooms
see that they have all kinds of images,
not talking about all kinds of images and
also not talking about our past clients that
they are, that is, Jorge and Ester were
our clients, I am talking about the past,
I mean, it is more than likely that
they will not hire us again, that is
why when we send this gallery we are
very clear about who our clients are for
who this gallery is designed for, but be
careful, I have already told you at the
beginning of this video that we always think
about publishing in getting to publish a work
for but for whom we publish for whom
we publish these images for our future client,
that is, at the moment that we have
already passed these images to our past client,
now we are going to try with these
few photos to attract our future client and
keep social networks alive, that is what my
career is about.
It changed completely but completely in 2013 when
I decided to start publishing what I liked
without thinking about what those boyfriends or past
clients would say and thinking clearly about my
future client in what I wanted to obtain
with this type of images, therefore what I
already started to think that I should publish
only the most radical side and not think
about what to say, okay, I'm also going
to publish this image because I know that
Jorge is going to like it because his
father appears because there is a reflection because
his uncle appears, his reflection and his father
on the right, but do you think it
is a good image if it is but
it would fit in the next publication because
I doubt it because of all these images
that I am showing you all the time
that I do not stop going up and
down of all these images, perhaps the ones
that I like and that is to say
that I like that I see them with
aesthetics to publish in my next post or
in the following days on instagram or facebook
we could talk about that they are this
is probably that it is more
than likely this and this is also more
than likely also even this and it is
also but it is obvious that the group
ones do not either why because because I
do not see it is because the aesthetics
is completely different and of course it is
not obviously who knows I am not clear
but why because I want to show in
my networks something more like this and less
like this does not mean that I do
not do it but this photograph does not
mean that it is not good it is
a great moment but it does not fit
aesthetically with the editorial line or with the
visual line that I have on my instagram
that is why for me it is so
important to fit well with what is to
be published what really with what I feel
identified or where I want to go or
the keys that I want to touch in
my future clients that is why it is
necessary to have that cold blood and know
or be very clear that we want to
publish each of us that is why I
wanted to show you and share all this
knowledge with you in this video that has
been a different format you have not seen
me on this occasion but I think I
have said quite a few things I do
not know if interesting but I think they
can be useful so I do not roll
up more I am going to leave everything
here I wish you a good start of
the week if you have had a party
or a holiday I hope you have enjoyed
it I say this because in Spain we
have had a long weekend Saturday, Sunday and
Monday yesterday, which was a festive day, so
if you have had them, I hope you
have had a good weekend and if not
also so nothing else wish you the best
and wait for you very soon to see
you here until next time friends
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