All language subtitles for The Importance of Proper Curation

af Afrikaans
ak Akan
sq Albanian
am Amharic
ar Arabic
hy Armenian
az Azerbaijani
eu Basque
be Belarusian
bem Bemba
bn Bengali
bh Bihari
bs Bosnian
br Breton
bg Bulgarian
km Cambodian
ca Catalan
ceb Cebuano
chr Cherokee
ny Chichewa
zh-CN Chinese (Simplified)
zh-TW Chinese (Traditional)
co Corsican
hr Croatian
cs Czech
da Danish
nl Dutch
en English
eo Esperanto
et Estonian
ee Ewe
fo Faroese
tl Filipino
fi Finnish
fr French
fy Frisian
gaa Ga
gl Galician
ka Georgian
de German
el Greek
gn Guarani
gu Gujarati
ht Haitian Creole
ha Hausa
haw Hawaiian
iw Hebrew
hi Hindi
hmn Hmong
hu Hungarian
is Icelandic
ig Igbo
id Indonesian
ia Interlingua
ga Irish
it Italian
ja Japanese
jw Javanese
kn Kannada
kk Kazakh
rw Kinyarwanda
rn Kirundi
kg Kongo
ko Korean
kri Krio (Sierra Leone)
ku Kurdish
ckb Kurdish (Soranî)
ky Kyrgyz
lo Laothian
la Latin
lv Latvian
ln Lingala
lt Lithuanian
loz Lozi
lg Luganda
ach Luo
lb Luxembourgish
mk Macedonian
mg Malagasy
ms Malay
ml Malayalam
mt Maltese
mi Maori
mr Marathi
mfe Mauritian Creole
mo Moldavian
mn Mongolian
my Myanmar (Burmese)
sr-ME Montenegrin
ne Nepali
pcm Nigerian Pidgin
nso Northern Sotho
no Norwegian
nn Norwegian (Nynorsk)
oc Occitan
or Oriya
om Oromo
ps Pashto
fa Persian
pl Polish
pt-BR Portuguese (Brazil)
pt Portuguese (Portugal)
pa Punjabi
qu Quechua
ro Romanian Download
rm Romansh
nyn Runyakitara
ru Russian
sm Samoan
gd Scots Gaelic
sr Serbian
sh Serbo-Croatian
st Sesotho
tn Setswana
crs Seychellois Creole
sn Shona
sd Sindhi
si Sinhalese
sk Slovak
sl Slovenian
so Somali
es Spanish
es-419 Spanish (Latin American)
su Sundanese
sw Swahili
sv Swedish
tg Tajik
ta Tamil
tt Tatar
te Telugu
th Thai
ti Tigrinya
to Tonga
lua Tshiluba
tum Tumbuka
tr Turkish
tk Turkmen
tw Twi
ug Uighur
uk Ukrainian
ur Urdu
uz Uzbek
vi Vietnamese
cy Welsh
wo Wolof
xh Xhosa
yi Yiddish
yo Yoruba
zu Zulu
Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,250 --> 00:00:05,590 Hey guys, hope you guys are, I always 2 00:00:05,590 --> 00:00:07,390 feel like a broken record kind of hope 3 00:00:07,390 --> 00:00:09,090 you guys are doing well and staying safe 4 00:00:09,090 --> 00:00:12,510 and you know the verbiage that we all 5 00:00:12,510 --> 00:00:16,370 use it's been it's been chaos it's what 6 00:00:16,370 --> 00:00:18,650 we on when did this all start march 7 00:00:18,650 --> 00:00:21,370 or february march felt like a year so 8 00:00:21,370 --> 00:00:25,330 let's go march april may june going into 9 00:00:25,330 --> 00:00:28,970 july yeah it's been uh it's been wild 10 00:00:28,970 --> 00:00:30,910 it's been wild i'm sure for everyone it's 11 00:00:30,910 --> 00:00:34,270 been more wild for some than others uh 12 00:00:34,270 --> 00:00:36,930 if any of you have kids it's extra 13 00:00:36,930 --> 00:00:41,070 crazy uh thank god school's done you know 14 00:00:41,070 --> 00:00:43,810 it's it's funny i never thought as a 15 00:00:43,810 --> 00:00:45,910 parent i would be like oh i can't 16 00:00:45,910 --> 00:00:49,310 wait till school's finished you know it's it's 17 00:00:49,310 --> 00:00:51,130 been nuts but you know what it is 18 00:00:51,130 --> 00:00:52,470 what it is it's we've had a lot 19 00:00:52,470 --> 00:00:54,930 of fun here i'm sure everyone's kind of 20 00:00:54,930 --> 00:00:57,150 the same you have a lot of chaos 21 00:00:57,150 --> 00:00:59,390 it's a shit show it's great it's bad 22 00:00:59,390 --> 00:01:01,290 it's whatever it is what it is it's 23 00:01:01,290 --> 00:01:05,270 normal it's new normal um but anyway again 24 00:01:05,270 --> 00:01:06,510 i hope you guys are doing well i 25 00:01:06,510 --> 00:01:08,130 hope you guys are staying safe i hope 26 00:01:08,130 --> 00:01:11,190 you know you guys are making the most 27 00:01:11,190 --> 00:01:13,830 of it uh some people are probably back 28 00:01:13,830 --> 00:01:17,590 to work in a different way than what 29 00:01:17,590 --> 00:01:21,390 your summer was probably expected to be um 30 00:01:21,390 --> 00:01:25,690 you know either less weddings uh no work 31 00:01:25,690 --> 00:01:28,810 some work uh more than likely smaller weddings 32 00:01:28,810 --> 00:01:32,150 more allotments which isn't a bad thing uh 33 00:01:32,150 --> 00:01:33,790 i think a lot of us love allotments 34 00:01:33,790 --> 00:01:34,970 so this is kind of like now it's 35 00:01:34,970 --> 00:01:37,470 almost forcing people to shoot allotments or to 36 00:01:37,470 --> 00:01:40,450 have allotments um but yeah wherever you guys 37 00:01:40,450 --> 00:01:44,290 are in the world whatever's happening um i 38 00:01:44,290 --> 00:01:47,270 hope it's going well as best it can 39 00:01:47,270 --> 00:01:51,150 and you know this isn't a forever thing 40 00:01:51,150 --> 00:01:53,070 which i think is hard to think about 41 00:01:53,070 --> 00:01:56,550 sometimes or to realize or to remember but 42 00:01:57,170 --> 00:01:59,010 you know in the grand scheme of things 43 00:01:59,010 --> 00:02:00,450 i hope we look back in five years 44 00:02:00,450 --> 00:02:01,530 and i'll be like hey you remember that 45 00:02:01,530 --> 00:02:03,490 year that was an absolute gong show holy 46 00:02:03,490 --> 00:02:05,930 shit um but we just got to get 47 00:02:05,930 --> 00:02:07,190 through it and do the best we can 48 00:02:07,190 --> 00:02:10,350 and stay safe and be kind and yeah 49 00:02:10,350 --> 00:02:14,070 so anyway let's move on i'm going to 50 00:02:14,070 --> 00:02:17,990 touch base today on curation it's you know 51 00:02:17,990 --> 00:02:22,230 the connection that i talked about um the 52 00:02:22,230 --> 00:02:24,610 editing all that stuff but i find curation 53 00:02:24,610 --> 00:02:30,710 is probably the number one thing of getting 54 00:02:30,710 --> 00:02:33,730 your clients to connect and getting them to 55 00:02:33,730 --> 00:02:35,590 you know allow you to shoot where you 56 00:02:35,590 --> 00:02:37,210 want to shoot or what you want to 57 00:02:37,210 --> 00:02:41,270 shoot um it has such a dramatic impact 58 00:02:41,270 --> 00:02:44,930 on the type of clients you guys will 59 00:02:44,930 --> 00:02:48,450 be booking but it also will have a 60 00:02:48,450 --> 00:02:51,830 huge impact on how your clients act during 61 00:02:51,830 --> 00:02:56,490 the shoot so it's i just i start 62 00:02:56,490 --> 00:02:57,790 right let's just jump right in one of 63 00:02:57,790 --> 00:02:59,910 the things that i talk about at workshops 64 00:02:59,910 --> 00:03:01,830 all the time and conferences and you know 65 00:03:01,830 --> 00:03:03,930 if i do mentoring is this idea of 66 00:03:03,930 --> 00:03:05,450 show what you want to shoot it's such 67 00:03:05,450 --> 00:03:09,410 a simple it's so simple it really is 68 00:03:09,410 --> 00:03:13,490 guys but i feel like one of the 69 00:03:13,490 --> 00:03:19,730 common things that i see over and over 70 00:03:19,730 --> 00:03:23,910 during portfolio reviews and you know talking with 71 00:03:23,910 --> 00:03:26,490 other photographers all around the world is you 72 00:03:26,490 --> 00:03:28,410 know we go through their your portfolio your 73 00:03:28,410 --> 00:03:30,630 blog post and i often hear is oh 74 00:03:30,630 --> 00:03:32,650 i haven't got around to it um oh 75 00:03:32,650 --> 00:03:33,970 don't look at that i know i gotta 76 00:03:33,970 --> 00:03:36,430 update it but then one of the following 77 00:03:36,430 --> 00:03:38,970 complaints later on the conversation is i'm just 78 00:03:38,970 --> 00:03:40,330 not getting the type of clients that i 79 00:03:40,330 --> 00:03:42,710 want to work with and this idea of 80 00:03:42,710 --> 00:03:45,270 show what you want to shoot is again 81 00:03:45,270 --> 00:03:49,110 such a simple term but i feel like 82 00:03:49,110 --> 00:03:52,570 we all neglect it at times so it's 83 00:03:52,570 --> 00:03:54,190 so simple really all it means is if 84 00:03:54,190 --> 00:03:55,790 you guys want to shoot outdoor weddings you 85 00:03:55,790 --> 00:03:57,370 need to shoot outdoor weddings you want to 86 00:03:57,370 --> 00:03:58,890 shoot indoor weddings you need to shoot indoor 87 00:03:58,890 --> 00:04:01,630 weddings maybe you love shooting party pics you 88 00:04:01,630 --> 00:04:05,730 need to show party photos it's again going 89 00:04:05,730 --> 00:04:08,350 through your site looking at it as is 90 00:04:08,350 --> 00:04:09,570 this the type of work i want to 91 00:04:09,570 --> 00:04:12,690 shoot again so whatever it is you want 92 00:04:12,690 --> 00:04:14,690 to shoot your images have to be in 93 00:04:14,690 --> 00:04:19,110 line with that genre so you're attracting the 94 00:04:19,110 --> 00:04:20,490 type of clients you want to work with 95 00:04:20,490 --> 00:04:23,750 okay um one of the things that i 96 00:04:23,750 --> 00:04:26,790 think for me when i start curating my 97 00:04:26,790 --> 00:04:28,770 work and my social media feed and my 98 00:04:28,770 --> 00:04:32,210 website is i always think about it as 99 00:04:32,210 --> 00:04:35,690 your client your ideal client needs to be 100 00:04:35,690 --> 00:04:38,070 able to put herself because usually it's the 101 00:04:38,070 --> 00:04:39,930 bride's booking us needs to be able to 102 00:04:39,930 --> 00:04:42,490 put herself in your photo okay so that 103 00:04:42,490 --> 00:04:44,350 means she needs to be able to flip 104 00:04:44,350 --> 00:04:47,050 to your gallery and imagine herself in that 105 00:04:47,050 --> 00:04:50,830 moment in that environment in that location in 106 00:04:50,830 --> 00:04:54,690 that chaos um and when they do that 107 00:04:54,690 --> 00:04:56,550 when they can picture themselves or when they 108 00:04:56,550 --> 00:05:00,030 can put themselves in your images that's when 109 00:05:00,030 --> 00:05:03,570 they connect with your images okay we want 110 00:05:03,570 --> 00:05:05,130 i think we all want we can all 111 00:05:05,130 --> 00:05:08,690 agree that we want clients whose desire to 112 00:05:09,410 --> 00:05:11,610 create is in line with your desire to 113 00:05:11,610 --> 00:05:15,730 create whose sense of adventure whose you know 114 00:05:15,730 --> 00:05:19,030 willingness to do something that you think could 115 00:05:19,030 --> 00:05:21,490 result in an incredible photo matches up with 116 00:05:21,490 --> 00:05:24,230 their sense of adventure okay we don't want 117 00:05:24,230 --> 00:05:26,290 i know i've had it i'm sure we've 118 00:05:26,290 --> 00:05:28,890 all had it who we ask clients to 119 00:05:28,890 --> 00:05:32,010 say hey look at this incredible steam coming 120 00:05:32,010 --> 00:05:33,110 out of the ground and i said hey 121 00:05:33,110 --> 00:05:35,230 can you just walk across this muddy field 122 00:05:35,230 --> 00:05:38,150 you know jump across these rocks and then 123 00:05:38,150 --> 00:05:40,730 stand and essentially what smells like rotten eggs 124 00:05:40,730 --> 00:05:44,950 well you're completely getting blasted with moist hot 125 00:05:44,950 --> 00:05:47,130 stinky air because the photos are gonna be 126 00:05:47,130 --> 00:05:49,170 incredible and if they're like no i don't 127 00:05:49,170 --> 00:05:51,990 think so then they're really not quote unquote 128 00:05:51,990 --> 00:05:54,090 your ideal client right you want clients who 129 00:05:54,090 --> 00:05:55,690 are already there they're already like yeah shit 130 00:05:55,690 --> 00:05:58,150 let's do this you know i trust what 131 00:05:58,150 --> 00:06:00,930 you do they trust the process then they 132 00:06:00,930 --> 00:06:02,750 trust the work that you're going to create 133 00:06:02,750 --> 00:06:05,870 so they don't really think twice when you 134 00:06:05,870 --> 00:06:11,030 ask them to go and okay so i 135 00:06:11,030 --> 00:06:13,150 think one of the years and years ago 136 00:06:13,150 --> 00:06:17,150 i was talking like probably 13 years ago 137 00:06:17,150 --> 00:06:19,670 i was having coffee with a photographer here 138 00:06:19,670 --> 00:06:23,390 in calgary and you know one of the 139 00:06:23,390 --> 00:06:24,710 i was kind of chasing a lot of 140 00:06:24,710 --> 00:06:28,170 fads and editing techniques and all this stuff 141 00:06:28,170 --> 00:06:30,250 and one of the things that he said 142 00:06:30,250 --> 00:06:32,630 i'll never forget he said the images they're 143 00:06:32,630 --> 00:06:35,090 hiring me for today need to be the 144 00:06:35,090 --> 00:06:37,050 images you want to make tomorrow okay so 145 00:06:37,050 --> 00:06:40,930 what that means is if you're constantly chasing 146 00:06:40,930 --> 00:06:44,790 editing techniques you know tilt shift lenses aren't 147 00:06:44,790 --> 00:06:46,310 such a big thing anymore i don't think 148 00:06:46,310 --> 00:06:48,730 they're but if you're constantly chasing like what's 149 00:06:48,730 --> 00:06:50,270 cool and the fad and that type of 150 00:06:50,270 --> 00:06:53,550 thing that's really cool right now but in 151 00:06:53,550 --> 00:06:55,010 12 months is it still going to be 152 00:06:55,010 --> 00:06:56,770 cool are you still going to want to 153 00:06:56,770 --> 00:06:59,110 be shooting those images so we have to 154 00:06:59,110 --> 00:07:02,550 think about it client emails you tomorrow hey 155 00:07:02,550 --> 00:07:04,330 i love your work you know i love 156 00:07:04,330 --> 00:07:06,150 the way you edit all this stuff you 157 00:07:06,150 --> 00:07:08,430 know they're super hyped they're super pumped on 158 00:07:08,430 --> 00:07:12,190 the way your work looks but that's right 159 00:07:12,190 --> 00:07:14,770 now if you're chasing the fad so next 160 00:07:14,770 --> 00:07:17,390 year next july you go to shoot it 161 00:07:17,390 --> 00:07:20,130 and that's not your style anymore then what 162 00:07:20,130 --> 00:07:21,270 do you have to do you have to 163 00:07:21,270 --> 00:07:24,010 shoot images in that style from 12 months 164 00:07:24,010 --> 00:07:26,830 ago and again now what's happening is you're 165 00:07:26,830 --> 00:07:29,210 creating work that isn't really you and you're 166 00:07:29,210 --> 00:07:31,770 attracting clients that you really don't want to 167 00:07:31,770 --> 00:07:34,830 attract okay um it's one thing you know 168 00:07:34,830 --> 00:07:36,990 hearing that and then being in this industry 169 00:07:36,990 --> 00:07:40,450 now for almost two decades it's something that 170 00:07:40,450 --> 00:07:44,750 i've really started to notice in photographers we 171 00:07:44,750 --> 00:07:47,590 all look up to or who inspire us 172 00:07:47,590 --> 00:07:50,870 is that their work is a very accurate 173 00:07:50,870 --> 00:07:54,410 representation of who they are as people so 174 00:07:54,410 --> 00:07:56,730 think about it i'm sure you guys all 175 00:07:56,730 --> 00:07:59,850 know lanny and erica from two men their 176 00:07:59,850 --> 00:08:05,190 photos convey a really sense of like energy 177 00:08:05,190 --> 00:08:09,750 and passion party and if you've met them 178 00:08:09,750 --> 00:08:12,990 personally they're just that they're super they have 179 00:08:12,990 --> 00:08:14,890 a lot of energy they're very passionate about 180 00:08:14,890 --> 00:08:17,390 what they do and their work is a 181 00:08:17,390 --> 00:08:19,750 very clear indication of who they are you 182 00:08:19,750 --> 00:08:23,470 know narav patel out of california amazing portraits 183 00:08:23,470 --> 00:08:26,670 very calm very quiet very soft images and 184 00:08:26,670 --> 00:08:29,570 narav himself is very calm very quiet very 185 00:08:29,570 --> 00:08:32,190 soft uh fair haristi you know i think 186 00:08:32,190 --> 00:08:34,270 i'm sure we've all seen fair seen him 187 00:08:34,270 --> 00:08:38,390 at conferences met him personally um fair is 188 00:08:38,390 --> 00:08:41,530 his work fair is you know his work 189 00:08:41,530 --> 00:08:44,750 is unique it's creative it's bold and fair 190 00:08:44,750 --> 00:08:47,070 is unique creative and bold fair is his 191 00:08:47,070 --> 00:08:49,550 work and so i think we have to 192 00:08:49,550 --> 00:08:52,510 remember to be true to who you are 193 00:08:52,510 --> 00:08:55,370 and your work will become a very honest 194 00:08:55,370 --> 00:08:58,530 representation of yourself and by doing so you 195 00:08:58,530 --> 00:09:01,870 guys are going to start to attract clients 196 00:09:01,870 --> 00:09:04,150 who get it clients who just connect with 197 00:09:04,150 --> 00:09:08,010 your work not only on a creative level 198 00:09:08,010 --> 00:09:10,330 but on a personal level okay and those 199 00:09:10,330 --> 00:09:11,830 are the best clients we've all been to 200 00:09:11,830 --> 00:09:14,690 weddings where you know one saturday you go 201 00:09:14,690 --> 00:09:17,270 to a wedding and your clients are kind 202 00:09:17,270 --> 00:09:19,350 of fighting you and kind of like humming 203 00:09:19,350 --> 00:09:21,570 and hawing on different ideas that you have 204 00:09:21,570 --> 00:09:23,230 or you potentially may be offering to them 205 00:09:23,230 --> 00:09:25,690 like hey go stand over here this will 206 00:09:25,690 --> 00:09:27,030 be really cool and they're kind of like 207 00:09:27,030 --> 00:09:28,830 we just want to go party or we 208 00:09:28,830 --> 00:09:30,130 just want to get back we don't really 209 00:09:30,130 --> 00:09:31,730 want to take time and then you kind 210 00:09:31,730 --> 00:09:33,350 of get home and you're like what the 211 00:09:33,350 --> 00:09:35,770 shit just happened there and then next weekend 212 00:09:35,770 --> 00:09:37,990 you're shooting a wedding and you're like hey 213 00:09:37,990 --> 00:09:39,370 i think it'd be amazing if you guys 214 00:09:39,370 --> 00:09:40,970 went up on those rocks because the sky 215 00:09:40,970 --> 00:09:42,610 is gorgeous and the light's popping through and 216 00:09:42,610 --> 00:09:44,810 they're already heading in that direction and when 217 00:09:44,810 --> 00:09:46,530 you guys get clients like that or when 218 00:09:46,530 --> 00:09:48,910 we get clients like that we come home 219 00:09:48,910 --> 00:09:51,090 from those weddings and we're like shit if 220 00:09:51,090 --> 00:09:52,950 i could just take 20 of those couples 221 00:09:52,950 --> 00:09:55,830 and do that every weekend that's incredible so 222 00:09:55,830 --> 00:09:58,150 those are couples that connect with you guys 223 00:09:58,150 --> 00:10:00,470 connect with us as photographers on a creative 224 00:10:00,470 --> 00:10:04,450 level and a personal level okay so while 225 00:10:04,450 --> 00:10:06,550 you guys are curating your work to share 226 00:10:06,550 --> 00:10:09,450 online we have to ask ourselves these three 227 00:10:09,450 --> 00:10:11,330 questions this is what i ask myself so 228 00:10:11,330 --> 00:10:13,410 would i like to shoot something like this 229 00:10:13,410 --> 00:10:18,690 again would being in a similar location inspire 230 00:10:18,690 --> 00:10:22,190 me or make me happy and will this 231 00:10:22,190 --> 00:10:24,830 image attract the type of client i want 232 00:10:24,830 --> 00:10:26,650 to work with again okay so would i 233 00:10:26,650 --> 00:10:28,630 like to shoot something like this again would 234 00:10:28,630 --> 00:10:30,630 being in a similar location inspire me or 235 00:10:30,630 --> 00:10:33,070 make me happy and will this image attract 236 00:10:33,070 --> 00:10:34,470 the type of client i want to work 237 00:10:34,470 --> 00:10:36,590 with again okay so if you guys ask 238 00:10:36,590 --> 00:10:39,850 yourself these questions and the answer is no. 239 00:10:40,050 --> 00:10:41,490 The answer is no to any of them 240 00:10:41,490 --> 00:10:44,950 then why share that particular image? 241 00:10:45,050 --> 00:10:46,930 Why would we want to shoot something again 242 00:10:46,930 --> 00:10:50,550 if we knew the first time it didn't 243 00:10:50,550 --> 00:10:51,530 inspire us? 244 00:10:51,730 --> 00:10:54,490 Okay why would we want to shoot something 245 00:10:54,490 --> 00:10:58,070 in another location that you didn't enjoy shooting 246 00:10:58,070 --> 00:10:58,670 the first time? 247 00:10:58,770 --> 00:11:01,150 You know if you love shooting outdoors on 248 00:11:01,150 --> 00:11:04,690 cliffs at sunset and but we're sharing work 249 00:11:04,690 --> 00:11:07,330 in ballrooms in the middle of downtown well 250 00:11:07,330 --> 00:11:10,630 those two ideas you know what you're wanting 251 00:11:10,630 --> 00:11:12,170 to shoot and what you're showing you shoot 252 00:11:12,170 --> 00:11:13,130 aren't lining up. 253 00:11:14,030 --> 00:11:17,050 And then again why share an image that 254 00:11:17,050 --> 00:11:19,030 doesn't attract the type of client you want 255 00:11:19,030 --> 00:11:19,430 to work with? 256 00:11:19,570 --> 00:11:21,930 Okay like I said just a few minutes 257 00:11:21,930 --> 00:11:24,630 ago our clients need to be able to 258 00:11:24,630 --> 00:11:27,970 put themselves within your images as they look 259 00:11:27,970 --> 00:11:28,190 through. 260 00:11:28,330 --> 00:11:30,610 We want a bride or I'd like a 261 00:11:30,610 --> 00:11:34,330 bride that can put herself in her shoes 262 00:11:34,330 --> 00:11:36,910 here on this cliff at sunset and if 263 00:11:36,910 --> 00:11:38,910 a bride comes to my website and she's 264 00:11:38,910 --> 00:11:40,490 like well I'm getting married in a ballroom 265 00:11:40,490 --> 00:11:42,630 you know I'm gonna have a huge dress 266 00:11:42,630 --> 00:11:45,130 I don't really want to get dirty I 267 00:11:45,130 --> 00:11:46,930 want everything to be perfect I don't really 268 00:11:46,930 --> 00:11:48,870 want my hair to blow and she looks 269 00:11:48,870 --> 00:11:51,310 at this she's probably gonna flip right past 270 00:11:51,310 --> 00:11:53,810 it because she doesn't connect with what this 271 00:11:53,810 --> 00:11:54,410 image is. 272 00:11:54,630 --> 00:11:55,870 Okay and that's totally fine. 273 00:11:56,290 --> 00:11:59,610 Alright so let's look at our website. 274 00:12:00,630 --> 00:12:04,350 So if we let's say we have 50 275 00:12:04,350 --> 00:12:08,010 images okay we post 50 photos to our 276 00:12:08,010 --> 00:12:11,850 website that's our gallery okay if only half 277 00:12:11,850 --> 00:12:14,830 of those images are a true and accurate 278 00:12:14,830 --> 00:12:16,610 representation of who you are as a photographer 279 00:12:16,610 --> 00:12:23,090 so 25 are you know these incredible photos 280 00:12:23,090 --> 00:12:25,650 that you see on the left and the 281 00:12:25,650 --> 00:12:28,290 other 25 images are photos of who you 282 00:12:28,290 --> 00:12:29,730 are and who you want it in the 283 00:12:29,730 --> 00:12:31,330 type of client the type of environments you 284 00:12:31,330 --> 00:12:34,610 want to shoot what's gonna happen is you're 285 00:12:34,610 --> 00:12:36,450 gonna attract half your clients are gonna be 286 00:12:36,450 --> 00:12:39,790 connected to Photoshop sitting on the back of 287 00:12:39,790 --> 00:12:43,890 swans or groom riding broom or yeah groom 288 00:12:43,890 --> 00:12:48,490 riding broom groom riding bride and that's what 289 00:12:48,490 --> 00:12:49,610 they're gonna attract they're gonna be able to 290 00:12:49,610 --> 00:12:52,890 put themselves in those images and the other 291 00:12:52,890 --> 00:12:54,110 half of your clients are gonna be the 292 00:12:54,110 --> 00:12:56,190 put themselves in the other half of those 293 00:12:56,190 --> 00:12:58,910 which is those are the good Saturdays and 294 00:12:58,910 --> 00:13:01,190 then the swan photos are the bad Saturdays 295 00:13:01,190 --> 00:13:03,490 okay so I think a lot of times 296 00:13:03,490 --> 00:13:04,790 when we start to post work on our 297 00:13:04,790 --> 00:13:07,750 website or our blog or social media at 298 00:13:07,750 --> 00:13:09,990 times we start to post images that we 299 00:13:09,990 --> 00:13:13,330 feel that maybe other people want to see 300 00:13:13,330 --> 00:13:17,190 okay that we feel like maybe our client 301 00:13:17,190 --> 00:13:18,730 that we just shot they want to see 302 00:13:18,730 --> 00:13:21,970 it okay or the florist or the wedding 303 00:13:21,970 --> 00:13:24,830 venue or the hair and makeup artist the 304 00:13:24,830 --> 00:13:26,910 wedding planner all this stuff but I always 305 00:13:26,910 --> 00:13:29,810 to me it's like what do I want 306 00:13:29,810 --> 00:13:30,970 to see on my feet what do you 307 00:13:30,970 --> 00:13:33,070 guys want to see on your feet and 308 00:13:33,070 --> 00:13:34,610 we have to look at our feeds as 309 00:13:34,610 --> 00:13:37,410 it's our business and it's a representation of 310 00:13:37,410 --> 00:13:41,010 who we are okay if your couple asks 311 00:13:41,010 --> 00:13:44,950 you to do this groom riding the I 312 00:13:44,950 --> 00:13:46,270 don't even know what the hell's going on 313 00:13:46,270 --> 00:13:47,450 that photo but if they asked you to 314 00:13:47,450 --> 00:13:48,770 it doesn't mean you have to show it 315 00:13:48,770 --> 00:13:51,230 you can shoot it deliver it and be 316 00:13:51,230 --> 00:13:52,910 done with it you don't have to show 317 00:13:52,910 --> 00:13:54,410 it okay we have to remember what is 318 00:13:54,410 --> 00:13:55,830 it that you guys want to see on 319 00:13:55,830 --> 00:14:00,130 your website so I challenge you guys I 320 00:14:00,130 --> 00:14:02,510 think you know as we have time at 321 00:14:02,510 --> 00:14:04,250 home and maybe not shooting as much is 322 00:14:04,250 --> 00:14:06,330 to go through your website okay so go 323 00:14:06,330 --> 00:14:08,550 through your website or go through that folder 324 00:14:08,550 --> 00:14:12,130 of images that you have that you post 325 00:14:12,130 --> 00:14:13,670 to your website or your social media okay 326 00:14:13,670 --> 00:14:16,330 and scroll through them quickly and I want 327 00:14:16,330 --> 00:14:17,770 to the reason why I say quickly is 328 00:14:17,770 --> 00:14:19,430 we can't take a lot of time on 329 00:14:19,430 --> 00:14:23,050 each individual photo because we as photographers will 330 00:14:23,050 --> 00:14:25,770 quickly look at the emotion of the photo 331 00:14:25,770 --> 00:14:28,470 but then we will quickly go to the 332 00:14:28,470 --> 00:14:30,310 technical side of the phone okay what was 333 00:14:30,310 --> 00:14:32,250 it shot at what preset they use was 334 00:14:32,250 --> 00:14:34,690 it shot at one two one four I 335 00:14:34,690 --> 00:14:36,790 wonder you know what camera gear he was 336 00:14:36,790 --> 00:14:39,270 using or she was using okay we need 337 00:14:39,270 --> 00:14:42,810 to understand that clients most clients don't really 338 00:14:42,810 --> 00:14:43,990 give a shit about any of that stuff 339 00:14:43,990 --> 00:14:49,150 they book photographers on feeling they book or 340 00:14:49,150 --> 00:14:51,470 they inquire through photographers because their photos made 341 00:14:51,470 --> 00:14:53,670 them feel something so we have to choose 342 00:14:53,670 --> 00:14:56,970 photos that make you feel something okay so 343 00:14:56,970 --> 00:14:59,290 if it makes you feel something it will 344 00:14:59,290 --> 00:15:03,030 make your ideal client feel something okay so 345 00:15:03,030 --> 00:15:05,470 we have you know one of the things 346 00:15:05,470 --> 00:15:08,170 I remember hearing years ago is if a 347 00:15:08,170 --> 00:15:09,910 clients going through your website and all of 348 00:15:09,910 --> 00:15:12,890 a sudden the internet crashed and one photo 349 00:15:12,890 --> 00:15:15,510 was stuck up on their screen is there 350 00:15:15,510 --> 00:15:17,690 an image on your website that wouldn't represent 351 00:15:17,690 --> 00:15:20,870 you or you wouldn't want to represent you 352 00:15:20,870 --> 00:15:22,910 as a photographer okay and if there is 353 00:15:22,910 --> 00:15:25,150 if your answer is yes to that but 354 00:15:25,150 --> 00:15:27,330 those photos need to go okay so for 355 00:15:27,330 --> 00:15:29,410 me when I go through my website every 356 00:15:29,410 --> 00:15:31,770 photo if it was just one photo stuck 357 00:15:31,770 --> 00:15:34,290 on the screen to me would be a 358 00:15:34,290 --> 00:15:37,310 indication and a good representation of who I 359 00:15:37,310 --> 00:15:39,570 am as a photographer and what I want 360 00:15:39,570 --> 00:15:43,630 to create going forward okay again if there's 361 00:15:43,630 --> 00:15:45,990 a photo on there that doesn't represent you 362 00:15:45,990 --> 00:15:48,830 as a photographer or in a location that 363 00:15:48,830 --> 00:15:50,950 you want to shoot again or you know 364 00:15:50,950 --> 00:15:52,910 the type of client that you want to 365 00:15:52,910 --> 00:15:54,650 shoot with or whatever that is and it's 366 00:15:54,650 --> 00:15:56,510 not really and it's one of those photos 367 00:15:56,510 --> 00:15:57,810 where you're like I don't know why that's 368 00:15:57,810 --> 00:16:00,910 on there it has to go okay so 369 00:16:00,910 --> 00:16:07,710 in addition the website another platform we use 370 00:16:07,710 --> 00:16:09,850 online is blogs okay a lot of us 371 00:16:09,850 --> 00:16:11,810 blog a lot of us sometimes don't a 372 00:16:11,810 --> 00:16:14,530 lot of us are lazy like myself at 373 00:16:14,530 --> 00:16:18,890 it but one thing that I see over 374 00:16:18,890 --> 00:16:21,870 and over again when I do portfolio reviews 375 00:16:21,870 --> 00:16:28,510 at workshops is the amount of images we 376 00:16:28,510 --> 00:16:31,930 as photographers are blogging okay what I feel 377 00:16:31,930 --> 00:16:34,270 is if we're putting let's say we blog 378 00:16:34,270 --> 00:16:36,110 a hundred photos let's say you're blogging a 379 00:16:36,110 --> 00:16:38,690 hundred photos and say thirty of those photos 380 00:16:38,690 --> 00:16:42,210 are unreal like they're incredible which is what 381 00:16:42,210 --> 00:16:43,210 I see a lot I see a lot 382 00:16:43,210 --> 00:16:45,010 of people's blogs so there's a ton of 383 00:16:45,010 --> 00:16:47,510 images but there's like these I call them 384 00:16:47,510 --> 00:16:49,690 like the diamond in the rough okay it's 385 00:16:49,690 --> 00:16:52,750 these amazing pieces of work that are kind 386 00:16:52,750 --> 00:16:55,690 of getting diluted from everything else that's so 387 00:16:55,690 --> 00:16:58,410 -so okay so what happens is as couples 388 00:16:58,410 --> 00:17:00,850 are scrolling through your blog they're kind of 389 00:17:00,850 --> 00:17:04,730 missing those like really important key photos that 390 00:17:04,730 --> 00:17:07,270 represent you because they're kind of getting lost 391 00:17:07,270 --> 00:17:12,829 in the mix okay so diluting work amazing 392 00:17:12,829 --> 00:17:15,030 work with so-so work kind of takes 393 00:17:15,030 --> 00:17:17,390 everything to be so-so okay it's kind 394 00:17:17,390 --> 00:17:19,369 of like that expression you're only it's only 395 00:17:19,369 --> 00:17:22,829 as strong as your weakest link if everything 396 00:17:22,829 --> 00:17:26,670 is getting if everything's diluting those incredible images 397 00:17:26,670 --> 00:17:29,390 we need to kind of start to curate 398 00:17:29,390 --> 00:17:33,250 it down just to show incredible work so 399 00:17:33,250 --> 00:17:35,230 these numbers I don't know if you've had 400 00:17:35,230 --> 00:17:36,530 a chance to read them but you know 401 00:17:36,530 --> 00:17:38,870 Chi Chi and Harsh almost 8,000 photos 402 00:17:38,870 --> 00:17:42,390 I shot I delivered 539 blog 27 you 403 00:17:42,390 --> 00:17:45,410 can go through 6,700 deliver 458 23 404 00:17:45,410 --> 00:17:49,510 62 delivered 271 blog 24 you know 1 405 00:17:49,510 --> 00:17:52,190 ,500 on an engagement session delivered 59 blog 406 00:17:52,190 --> 00:17:56,570 7 so I shoot a ton I don't 407 00:17:56,570 --> 00:17:59,230 stop shooting I bring a huge amount of 408 00:17:59,230 --> 00:18:01,630 memory cards to a wedding and I shoot 409 00:18:01,630 --> 00:18:03,710 a lot but what I do is I 410 00:18:03,710 --> 00:18:05,950 shoot and then when I curate and when 411 00:18:05,950 --> 00:18:08,110 I go to call those images I just 412 00:18:08,110 --> 00:18:10,090 kind of deliver the you know three or 413 00:18:10,090 --> 00:18:12,230 four the best I take out everything else 414 00:18:12,230 --> 00:18:15,090 okay and when then I blog it's even 415 00:18:15,090 --> 00:18:17,290 a smaller amount so it's like one incredible 416 00:18:17,290 --> 00:18:19,170 photo and I see it in people's blogs 417 00:18:19,170 --> 00:18:20,410 and I'm sure if you guys go through 418 00:18:20,410 --> 00:18:22,790 your blog and you're honest with yourself you'll 419 00:18:22,790 --> 00:18:24,890 see blog posts where it's like you know 420 00:18:24,890 --> 00:18:27,330 she's like this you know she's hold he's 421 00:18:27,330 --> 00:18:29,810 holding her and then she's like this and 422 00:18:29,810 --> 00:18:31,570 then he's like this and then like this 423 00:18:31,570 --> 00:18:33,210 and then down and arms here it's like 424 00:18:33,210 --> 00:18:35,490 the same photo just boom boom boom boom 425 00:18:35,490 --> 00:18:38,110 boom instead of the boom just give them 426 00:18:38,110 --> 00:18:40,330 one boom like take out everything else just 427 00:18:40,330 --> 00:18:46,310 one photo okay so by effectively curating our 428 00:18:46,310 --> 00:18:50,070 online presence we're gonna create probably the most 429 00:18:50,070 --> 00:18:52,750 important thing that allows us to create the 430 00:18:52,750 --> 00:18:54,590 work we want to create and that is 431 00:18:54,590 --> 00:18:58,950 trust okay trust from our clients you know 432 00:18:58,950 --> 00:19:00,810 our clients having a firm belief in our 433 00:19:00,810 --> 00:19:05,610 abilities is key we have to understand that 434 00:19:05,610 --> 00:19:08,970 real connections come from a sense of comfort 435 00:19:08,970 --> 00:19:12,290 which is directly related to trust and trust 436 00:19:12,290 --> 00:19:16,230 comes from familiarity and familiarity is result of 437 00:19:16,230 --> 00:19:18,510 consistency okay so I'm just gonna say it 438 00:19:18,510 --> 00:19:21,450 again understand that real connections come from a 439 00:19:21,450 --> 00:19:24,230 sense of comfort which is directly related to 440 00:19:24,230 --> 00:19:29,190 trust trust comes from familiarity familiarity is a 441 00:19:29,190 --> 00:19:31,550 result of consistency so if we think about 442 00:19:31,550 --> 00:19:33,850 this if we think about who are the 443 00:19:33,850 --> 00:19:38,150 people that we feel most comfortable with okay 444 00:19:38,150 --> 00:19:41,330 my guess is your answer is going to 445 00:19:41,330 --> 00:19:44,470 be those who you're most familiar with okay 446 00:19:44,470 --> 00:19:47,690 ones that have been there consistently for you 447 00:19:47,690 --> 00:19:50,630 so for example your family mom dad siblings 448 00:19:50,630 --> 00:19:54,390 your partner your best friend the reason why 449 00:19:54,390 --> 00:19:57,990 we feel the most comfortable of these people 450 00:19:57,990 --> 00:20:00,050 is because they're the people you trust the 451 00:20:00,050 --> 00:20:03,490 most right your trust allows you guys to 452 00:20:03,490 --> 00:20:06,770 be your true and honest self with those 453 00:20:06,770 --> 00:20:09,070 people okay so again if you have your 454 00:20:09,070 --> 00:20:12,890 clients trust they're gonna feel comfortable they're gonna 455 00:20:12,890 --> 00:20:15,610 open up and they're gonna genuinely connect with 456 00:20:15,610 --> 00:20:20,170 each other okay and because of having that 457 00:20:20,170 --> 00:20:23,170 strong curation in your work okay and a 458 00:20:23,170 --> 00:20:27,610 sense of consistency in showing your work right 459 00:20:27,610 --> 00:20:30,430 what your couple see is a consistent feeling 460 00:20:30,430 --> 00:20:34,050 or toning or posing or lighting okay it 461 00:20:34,050 --> 00:20:36,510 gives them a good indication of what it 462 00:20:36,510 --> 00:20:38,570 is you do and what it is you're 463 00:20:38,570 --> 00:20:40,850 after in your work so for me when 464 00:20:40,850 --> 00:20:43,510 those incredible storm clouds come in and the 465 00:20:43,510 --> 00:20:46,390 wind picks up and it's threatening to pour 466 00:20:46,390 --> 00:20:49,230 I want my couples to have such a 467 00:20:49,230 --> 00:20:52,710 high level and trust in me and what 468 00:20:52,710 --> 00:20:54,890 I'm gonna create for them in the midst 469 00:20:54,890 --> 00:20:57,550 of that chaos that they don't run okay 470 00:20:57,550 --> 00:21:00,310 that they trust when I say hey guys 471 00:21:00,310 --> 00:21:02,130 this is gonna be amazing we might get 472 00:21:02,130 --> 00:21:04,750 a bit wet but trust me it's worth 473 00:21:04,750 --> 00:21:06,650 it for the photos okay they don't ask 474 00:21:06,650 --> 00:21:08,930 to go inside they wait it out and 475 00:21:08,930 --> 00:21:12,210 we just create work okay I have spent 476 00:21:12,210 --> 00:21:15,490 years trying to create work to showcase how 477 00:21:15,490 --> 00:21:19,950 incredible these chaotic environments can be how beauty 478 00:21:19,950 --> 00:21:23,090 can come from such chaos okay I find 479 00:21:23,090 --> 00:21:25,510 in these type of situations they hold each 480 00:21:25,510 --> 00:21:27,710 other just a little tighter they touch each 481 00:21:27,710 --> 00:21:30,070 other with just a little more passion and 482 00:21:30,070 --> 00:21:33,570 they genuinely connect with each other because they 483 00:21:33,570 --> 00:21:36,910 trust what it is I'm gonna create okay 484 00:21:36,910 --> 00:21:38,590 and that's gonna go for you guys if 485 00:21:38,590 --> 00:21:43,190 you guys are consistently showing showcasing work they're 486 00:21:43,190 --> 00:21:48,770 going to trust the process okay another benefit 487 00:21:48,770 --> 00:21:51,790 which is kind of like an what's the 488 00:21:51,790 --> 00:21:54,810 word like a side benefit I guess okay 489 00:21:54,810 --> 00:21:58,890 is they're gonna trust you but curating your 490 00:21:58,890 --> 00:22:01,690 work down to specific look is definitely gonna 491 00:22:01,690 --> 00:22:04,290 affect how they act with each other during 492 00:22:04,290 --> 00:22:06,950 portrait time okay you know I use the 493 00:22:06,950 --> 00:22:08,610 example of two men and landing there because 494 00:22:08,610 --> 00:22:10,770 their work is some of the works party 495 00:22:10,770 --> 00:22:13,350 like I I don't get I don't shoot 496 00:22:13,350 --> 00:22:15,610 parties like they shoot parties okay I don't 497 00:22:15,610 --> 00:22:17,390 even I've never been to a wedding that 498 00:22:17,390 --> 00:22:20,150 parties like their weddings okay but I feel 499 00:22:20,150 --> 00:22:23,670 it's because their work attracts the party client 500 00:22:23,670 --> 00:22:26,310 right my work doesn't attract that because I'm 501 00:22:26,310 --> 00:22:28,010 not showing it okay so if your couple 502 00:22:28,010 --> 00:22:30,830 see the high energy the piggyback rides of 503 00:22:30,830 --> 00:22:32,730 running jumping in your work they're more than 504 00:22:32,730 --> 00:22:35,770 likely gonna act this way during your portrait 505 00:22:35,770 --> 00:22:38,510 time okay on a side note on the 506 00:22:38,510 --> 00:22:39,850 other side of the scale is if they 507 00:22:39,850 --> 00:22:43,490 see for me if I'm showing connection quietness 508 00:22:43,490 --> 00:22:46,810 calmness they come to the session you know 509 00:22:46,810 --> 00:22:50,890 with their energy and expectations in line with 510 00:22:50,890 --> 00:22:54,490 that okay so just like the idea of 511 00:22:54,490 --> 00:22:56,870 mirroring you guys don't mirroring is during sales 512 00:22:56,870 --> 00:23:00,890 processes couples will tend to mirror what they're 513 00:23:00,890 --> 00:23:02,570 seeing in your work now it's not always 514 00:23:02,570 --> 00:23:04,850 perfect it's not always like 100% of 515 00:23:04,850 --> 00:23:07,130 the time but curating your work in a 516 00:23:07,130 --> 00:23:09,250 way that reflects what it is you'd like 517 00:23:09,250 --> 00:23:13,790 to capture definitely influences your couples behavior either 518 00:23:13,790 --> 00:23:18,390 consciously or subconsciously during your shoot so remember 519 00:23:18,390 --> 00:23:21,810 guys as you curate your work effectively you're 520 00:23:21,810 --> 00:23:23,790 not only gonna start to attract and book 521 00:23:23,790 --> 00:23:25,710 the type of clients that connect with your 522 00:23:25,710 --> 00:23:27,890 work on a creative level on a personal 523 00:23:27,890 --> 00:23:31,650 level but it's gonna help you build trust 524 00:23:31,650 --> 00:23:35,710 from your clients that you need so that 525 00:23:35,710 --> 00:23:37,450 they give you that freedom they give you 526 00:23:37,450 --> 00:23:39,450 that freedom to create the work you want 527 00:23:39,450 --> 00:23:43,110 to create and aside to that is it's 528 00:23:43,110 --> 00:23:46,090 gonna have a very direct influence on how 529 00:23:46,090 --> 00:23:49,410 your couples react and behave during your shoot 530 00:23:49,410 --> 00:23:52,370 so that's a quick you know curation again 531 00:23:52,370 --> 00:23:55,410 it's there's a ton but to do with 532 00:23:55,410 --> 00:23:57,270 curation but I feel like again the number 533 00:23:57,270 --> 00:23:59,630 you know as you guys start and maybe 534 00:23:59,630 --> 00:24:01,650 watch this video again show what you want 535 00:24:01,650 --> 00:24:03,130 to shoot I think that is probably the 536 00:24:03,130 --> 00:24:05,390 best place to start and then you can 537 00:24:05,390 --> 00:24:08,670 start to weed or you know create and 538 00:24:08,670 --> 00:24:11,390 curate work down to a specific look you 539 00:24:11,390 --> 00:24:15,230 know outdoors indoors whatever like somber happy playtime 540 00:24:15,230 --> 00:24:17,810 whatever that is but show the type of 541 00:24:17,810 --> 00:24:20,090 work you guys want to shoot when you're 542 00:24:20,090 --> 00:24:23,230 blogging you don't have to blog everything okay 543 00:24:23,230 --> 00:24:25,190 look at your blog not as like a 544 00:24:25,190 --> 00:24:27,230 pick time gallery or pixie set gallery but 545 00:24:27,230 --> 00:24:29,090 look at it as like the best of 546 00:24:29,090 --> 00:24:31,510 the best the best okay deliver all those 547 00:24:31,510 --> 00:24:34,090 five six seven hundred photos but it doesn't 548 00:24:34,090 --> 00:24:36,610 mean we have to blog five or six 549 00:24:36,610 --> 00:24:39,910 or seven okay so again guys thank you 550 00:24:39,910 --> 00:24:42,850 so much for being a part of this 551 00:24:42,850 --> 00:24:46,710 thank you for being here every month I 552 00:24:46,710 --> 00:24:49,370 do these as I can you know it's 553 00:24:49,370 --> 00:24:52,270 like everyone it's just it's mayhem you know 554 00:24:52,270 --> 00:24:54,370 for me with four kids homeschool that's over 555 00:24:54,370 --> 00:24:57,930 thank God but again I do truly appreciate 556 00:24:57,930 --> 00:25:00,590 you guys being here as always leave any 557 00:25:00,590 --> 00:25:04,190 questions comments in the comment section and I 558 00:25:04,190 --> 00:25:05,790 always do my best to get around to 559 00:25:05,790 --> 00:25:07,910 it and reply as best I can ask 560 00:25:07,910 --> 00:25:09,290 me anything you want let me know what 561 00:25:09,290 --> 00:25:11,230 you guys want to see and again I 562 00:25:11,230 --> 00:25:14,750 hope you guys are all staying safe and 563 00:25:14,750 --> 00:25:18,290 healthy and we're starting to kind of get 564 00:25:18,290 --> 00:25:20,810 back to work I guess depending where you 565 00:25:20,810 --> 00:25:24,070 are some parts of the states are exploding 566 00:25:24,070 --> 00:25:27,450 which is crazy but again I hope you 567 00:25:27,450 --> 00:25:28,650 guys are all staying safe and I hope 568 00:25:28,650 --> 00:25:31,650 you're doing well again alright thank you so 569 00:25:31,650 --> 00:25:34,630 much guys for being here and yeah I'll 570 00:25:34,630 --> 00:25:36,330 talk to you guys soon okay bye 42795

Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.