Original subtitles

Hello friends, how are you?

How is everything going?

Any special plan for this weekend?

Do you have a wedding?

Maybe yes, maybe not, who knows?

The truth is that yes, we have a

wedding this weekend to vary and we have

a wedding in Zaragoza, well, Zaragoza, what do

I say?

It's right here next door, we have the

farm, well, we have one of the wedding

farms in the city, it's very close to

our house, so it can be said that

this wedding is a caramel wedding because we

don't have to move.

And well, I say this because for the

vast majority of weddings this year we have

had to move all over the peninsula, I

mean, all over Spain, some even outside of

Spain, with which, well, imagine, right?

We started in May, we finished in December

and the vast majority of weekends we have

even had, not one wedding, but several, with

which it has been condensed.

In addition, as I was saying, some of

the weddings have been outside of Spain and

we have even had several workshops also outside

of Spain, with which, imagine, it has been

a bit crazy.

And well, we are not exhausted, but we

do get a little tired in the last

part of the wedding season, as you can

imagine, but we are really happy because, as

Erika said, this is a 100% season.

What does a 100% season mean?

Well, it simply means that all the couples

to whom we have given the job have

ended up very, very happy, the feedback is

being super positive and that makes us very

happy.

I also have to tell you that I

am really happy because finally today my father

is leaving the hospital.

Well, I have to tell you that the

last 15 days or the last 10 days

have been very, very good.

Just arriving from Ireland, just arriving from the

conference I had in Ireland, and after three

days my mother called me to tell me

that my father was not well, he had

to go to the hospital, and the truth

is that he has had, well, quite severe

heart problems.

And well, if any of you have been

in a relationship or have had a similar

problem like ours, have been in the hospital

all this time, well, you know what I'm

talking about.

And the truth is that you realize what

is important in life, when you have a

relative, in this case a father, in the

hospital, and you realize what is the most

important thing in your scale of values.

And well, the truth is that he has

had us for almost 15 days, giving everything

with him, supporting him and being close.

And well, that's why, it's not that I

have left all the work aside, but I

have been focused, right?

But well, let's focus on what really matters

now, mainly for you, which is this chapter.

And as you have already seen, the title

of this video is called Add an extra

value to our photos.

What is all this about, right?

What is all this video about?

Because the truth is that this video is

the third time I try to record it.

And it's not because it's complex, but because

the two times I've recorded it, I haven't

said everything I wanted to say.

And the truth is that this video can

be a bit abstract, or I don't know

how to define it, and it is likely

that in this video I will touch all

kinds of sticks, that is, that I will

go from one extreme to another, and it

is likely that this is one of those

videos that either I say a lot or

I say nothing.

So, if you like it, I'm very happy,

and if you don't like it, I'm very

sorry, but that's what it is, okay?

And well, also, in this video I'm going

to go a little bit, interspersing some of

my best images that I like throughout history,

because it's a video, as I say, that

I'm going to touch on quite a few

topics, or I'm going to touch on a

main topic, which is the one that has

all the fuss of everything.

You see that I'm already starting to mess

up.

But, well, let's get started, right?

First of all, by the phrase, add an

extra value to our photos.

What does this mean?

If we wanted to summarize it as a

final conclusion, in which, that is, a wedding

is something more than a wedding, a wedding

is something more than photographing a few photos

for a partner who has hired us.

For me, a wedding is an incredible occasion

to show the photographer that I am, not

only to the couple, not only to the

world, but also to me.

That's why, for me, a wedding has an

incredible projection, and that for me, that is,

each wedding is unique and that I'm going

to try to make the most of it.

Notice that you never know where an incredible

photo is going to come from.

In other words, it is true that there

are two types of weddings.

Weddings that are going to help us pay

the mortgage, and weddings that are going to

cover us with glory.

But we never know when that is going

to happen, because we have photographed weddings with

a very high budget and they have not

given us photos, and we have photographed weddings

with a very low budget and they have

given us incredible photos.

Do you understand?

What I want to convey to you in

this video is that, first of all, please,

think that weddings are for something more than

to work or to cover the experience, or

to work for Pepita and Pepito, who hired

us to photograph their wedding.

I don't think so.

And it is that the phrase that I

have already said three or four times, that

of adding an extra value to your images,

it could be said that it is the

engine that makes, at least in my case,

all this go forward.

Because maybe someone could say that I could

or could be living on rents for future

customers, that they can come to me, that

after having been working, after having had a

projection as big as the one I have

had, someone could think, well, you don't need

to do anything else, you already have the

career.

It turns out, well, maybe for 1, 2,

3 years, for future customers, maybe yes.

But I have already told you and many

of you who know me, you know that

I not only work for them, for you,

but I also work for myself.

And I am the worst of the judges

or the worst of the clients that one

can have.

That is, therefore, what I am going to

see or what I am going to try

at a wedding is to get the most

out of it.

Here in Spain we have a saying, right?

That everything is worth the pig.

Be careful, I am not saying nonsense.

Surely some of you think, what the hell

has he said?

That everything is worth the pig.

Yes, the Spaniards, we get everything out of

the gorrino.

Sausages, longaniza, ham, chorizo, sausages, meat.

Better not to say that my grandparents or

your grandparents ate.

That is, I mean, everything is worth a

wedding.

I'm going to get everything out of a

wedding.

I'm going to take advantage of everything.

He may take, put a slide, he may

take incredible photos, he may get a future

customer out of that wedding.

I mean, from a wedding I take advantage

of everything, okay?

Do you understand me?

That is the main thing I want to

convey to you, or the first point I

want to convey to you.

The starting point, or what I'm going to

get out of a wedding, sorry, I've already

told you, is photos.

Important.

Because that depends on our future as photographers,

okay?

Obviously, from a wedding we will get money.

I don't work for free.

And also, as I have already told you,

from a wedding a future customer may come

out, right?

But going back to the beginning, to the

photos, to what comes out, to what comes

out of a wedding.

Because don't forget, the money goes as it

comes, but the photos don't.

The photos stay forever.

That's why that emotion, those anxieties to say,

fuck, I have a wedding, let's see what

we get out of it.

And what do we do with those photos?

Or what do I want to do?

Publish.

I mean, the engine that moves me, besides

the photos, is that I'm going to publish

them.

Can you imagine, for example, an artist as

a painter, a sculptor, who makes a sculpture,

for example, and what is he going to

do with the sculpture?

Is he going to keep it for himself,

for his house?

No.

He wants to show it to the world.

I have that pressure, before facing a wedding,

to say, from this wedding I want to

publish something.

I'm going to publish something.

I don't think, okay, this wedding is very

simple, this wedding is very simple.

It's just that, as Erika says many times,

from the simplest weddings, you've got oil and

you've got iconic images that are going to

stay with you for the rest of your

fucking life.

And that's just the way it is.

That's why, regardless of whether the wedding is

good or bad, I'm going to push forward.

And I'm always going to think that from

that wedding, to deceive me, to force me,

like a donkey that they push forward, from

that wedding I'm going to force myself to

work so hard to try to publish.

Publishing is going to help me, first of

all, not to accommodate myself, not to settle

for what I have, but to get the

best out of me.

Why?

Because at least I think, if yesterday I

published this on Instagram, or on Facebook, or

on my blog, tomorrow I have to overcome

it.

But overcome who?

Myself.

And that makes me push forward.

I mean, that's what scares me the most,

not fear or vertigo, but to say, fuck,

I have to overcome myself.

You know?

And I want to keep being there.

When I say keep being there, it doesn't

mean being at the top of the podium.

No, no, no, no.

Because that's very ephemeral.

When I say keep being there, it means

keep taking pictures that not only they like,

not you, but me.

And that's very important, because all of this

comes from a spark of selfishness.

Remember that I'm talking all the time about

adding an extra value to your photos.

Thinking that from your photos you have to

get something more than just pleasing the partner

who hired you.

But going back to that spark of selfishness,

every photographer has to have that good ego.

What is good ego?

What is being a bit selfish with yourself?

I've already said it.

From that wedding we're going to photograph, from

that wedding they hired us, it's likely, and

more than likely, that the partners who are

going to hire us are not only going

to hire us for being good photographers, but

also for being good professionals.

But what I want to get to is,

do you think that the partners, many of

my partners, have hired me to take this

photo?

Or this one?

Or even this one?

No, probably not, my friends.

This is for me.

I'm doing this for myself.

It's obvious that these photos are going to

be for them.

It's obvious, isn't it?

But the ultimate goal of taking all these

risks, of arriving two hours before a ceremony,

or at a girlfriend's house, or visiting a

church the day before, is not only for

my clients, but also for me.

And that's where that spark of ego resides,

that I have, or that I want to

do.

Be careful, I'm not saying that I'm a

megastar, a megartist, and they have to put

me on a red carpet.

No, I think everyone already knows how far

this is going.

But all of this depends on that.

Saying, I'm going to add an extra value

to my photos, I'm going to give something

more to my clients, not only for them,

but also for me, because that's what this

is all about.

And that's what I wanted to share with

you today.

It's possible, sorry, that I've covered a lot

of topics, that I've gone crazy, that I've

gone crazy, and that I've said this, and

I've said that.

But well, more or less, I think, I

hope you've understood me.

So that's it, friends.

Be good.

I hope you've enjoyed this.

Wish us luck for tomorrow's wedding.

I'm sure it's going to go very well.

I'm at my best with it.

So that's it.

Be good.

Until next time.

And enjoy the weekend.

And keep contacting me.