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I feel very confident after doing this course,
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you will succeed as a wedding photographer, whether
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it's actually in the art and craft, as
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in you can technically do some great things
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with your camera, a beautiful light, beautiful posing,
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tell a beautiful story, and also you can
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be commercially successful, you can make a living
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doing this if you want to, but let
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me tell you why you won't succeed, because
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if you follow my advice, you will, but
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here's why you won't.
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Let's go through these things.
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So a common problem with most photographers, and
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this is after actually working with photographers, as
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in teaching, for over 20 years, and if
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I had to sort of put this in
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a bit of a list, these are the
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most common ones, okay?
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I'll talk about them overall and I'll be
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very specific.
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Lack of preparation, lack of practice, lack of
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experience, lack of confidence, and we just photograph
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too quickly.
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Well, apart from that last one, arguably we
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could liken that to any industry or genre,
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but simply most of the time in any
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industry, in any genre, the reason why we
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will fail is because we haven't prepared, we
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haven't practiced, we don't have enough experience, we
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lack the confidence, and of course, perhaps we're
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trying to be too quick.
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Whether it's actually just trying to be too
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successful too quickly, then rather than just going
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through those motions, or specifically with photography, I
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find that most of us are literally just
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trying to photograph too quickly.
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I wanna shoot this family portrait quickly.
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I wanna do this shot quickly, whereas I
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believe that if you slow down, you get
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to the destination a lot quicker.
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Lack of preparation, well, what does that mean
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in our industry?
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Well, like I've actually mentioned in earlier segments,
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I feel that many people wanna be a
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photographer, a wedding photographer, without really understanding the
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pure nature of a wedding, also in different
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cultures, understanding how much time you need at
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the groom's home, or the bride's home, or
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whether it's a same-sex wedding, how do
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you handle this, or that, or whatever, like
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there's so many things that you have to
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know.
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So we go in there, because many of
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us perhaps, and many of you watching right
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now, perhaps you are that guy or girl
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with a camera, you love photography, it's a
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side hustle, or it's a bit of a
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hobby, you put a few photographs up on
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Instagram and Facebook, people actually like it, and
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then, hey, you must be good, and all
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of a sudden, wait a second, your friend
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gets married, and you decide to be a
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wedding photographer.
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Well, wait a second, just calm down, let's
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slow down a little bit.
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Would you just decide to go and feed
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50 families, because you know how to cook
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a meal for yourself?
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Well, wait a second, you need to just
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slow it down and prepare, and preparing is
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just watching segments and videos like this, and
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if you follow my advice in the order
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that I'm actually encouraging you to actually follow
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it in the segments, and not dismissing something
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as irrelevant to you, then that's gonna be
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an issue, so you need to prepare.
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I often liken this to like a battle,
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like you're going into battle, would a warrior
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go out to battle without a sword and
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a shield, and just go out, and you
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could be as enthusiastic and as passionate as
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ever, and you go out of your castle,
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and you're going out to war, no, you're
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gonna die a very quick death, you need
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the sword, you need to know how to
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use the sword, you need a shield, you
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need to know attack, defense, all these different
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things, and so I'm just saying is prepare
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for battle, if you're working with two photographers,
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that's in yourself and a second shooter, well,
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what angle are you gonna take, what angle
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are they gonna take, and so on and
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so forth.
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So you need to prepare, and now practice,
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guys, you have to practice, I'm telling you
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now that practice is the key to anything.
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I, to this day, still practice what I
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do.
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Now, I do it under the guise of
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a personal shoot, but I'm telling you that
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every time I pick up a camera, I
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learn a quicker way of doing something, a
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more efficient way, a different little lighting thing,
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a technique, a different way of reflecting light,
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or photographing a reflection, or a different way
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of capturing a shadow, something that makes someone
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laugh, like I literally add feathers to my
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cap every single time that I shoot, but
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if I only practice what I do for
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a living on a paying gig, would I
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ever be that great?
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Someone like a Roger Federer, who's widely considered
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the best tennis player who ever lived, he
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practices every day, tennis.
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Now, he's got nothing to prove, he could
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just stop and be done and known as
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a legend, but he's hungry for that victory,
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hungry for that next one.
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I'm saying to you, you have to photograph
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a wedding with the experience of your five,
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10, 20, 100, whatever it is that you
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are, and how many that you've done, but
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with the enthusiasm of your first.
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So practice, though, it's just the key, there's
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gonna be times where you need a reflector.
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You know, I'm a natural light shooter, I
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don't know how to shoot with flash, and
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all of a sudden you get approached with
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a church that you can't use flash, you
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have to be in one position, you have
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no tripod, you have a camera that can't
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really shoot above an ISO of two to
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3,000, you don't have a fast lens,
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and you have to make it work.
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Well, what do you do?
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Let's practice.
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So don't only practice on a paying gig,
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practice your craft, and understand your camera, understand
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your lenses, understand the complexity of that tradition,
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that culture, that ethnicity, the dynamics of that
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family beforehand.
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And then on the day, well, you know,
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it's no different than us growing up with
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the movie Karate Kid, wax on, wax off,
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and we all know the deal, right?
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We understand that there's a process there that
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you may not understand how much you've learned
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and retained, and all of a sudden you
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get approached with this wedding, but you've done
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it like so many times before, you've got
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this.
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So practice is the key, and never let
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up on it.
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I don't care how long you've been doing
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it, devote time to practice your craft.
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Because after all, we've said in earlier segments
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that if you actually love what you do,
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you enjoy it, therefore you get better at
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it, it becomes a passion, and now it's
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just this vicious cycle.
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How much better can we get?
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That's what I love about photography.
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You will never be at your peak.
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There is no such thing as absolute perfection.
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So practice, practice, practice.
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Experience, well, that's sort of one and the
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same.
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The fact is that I'm teaching you knowledge
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right now, but wisdom you just have to
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live.
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So knowledge is basically, you can read a
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textbook, but then going out there and doing
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it is a different story.
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Quite simply, you need to be there and
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understand the street smart of what we do.
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No better way than actually assisting and holding
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the bags of an experienced photographer and being
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right there.
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And why do you think I created this
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course?
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No one, very few photographers actually allow other
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photographers to assist them anymore.
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So then you're like, well, how do I
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learn?
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I wanna know what it's like to be
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at a wedding.
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I wanna know what it's like to be
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at a groom's home with 10 minutes to
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photograph the whole coverage.
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I wanna know what it's like to be
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at a bride's home where arguably she's feeling
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a bit conscious about her weight maybe she's
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got rough skin, the makeup artist didn't do
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a good job, and I've got 10 families
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waiting for a photograph all thinking that they
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should be first, and I've got 15 minutes
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left, where do I start?
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You need to know what to do.
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So what I've done is I've included in
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this bundle several weddings that you can see
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what it's like to be at an actual
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wedding.
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And well now I know how an experienced
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photographer actually approached that particular problem and how
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he solved it.
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How do we maximize that opportunity?
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How did we create something out of nothing?
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That's what it's all about.
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We need to know how to do that.
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Nothing will help you better than just being
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on the job and having this experience.
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That's why I strongly encourage you that you
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should go back to the weddings that are
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featured in this bundle and watch them over
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and over again and look at those other
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weddings that we're offering there to you as
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well because they are filled with firsthand fly
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on the wall approach.
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This is the way we approach a wedding.
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Lack of confidence.
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Well, of course, if you prepare well, you
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practice enough and you have enough experience, of
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course your confidence grows.
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Now we've all heard the term fake it
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until you make it.
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Well, some people misconstrue that.
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In other words, lie to your clients about
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your experience.
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You should never do that.
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I believe that saying is more faking the
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confidence that goes with being an experienced photographer.
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So when it comes to weddings, if you
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have no experience and of course if you
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book a gig based upon your experience and
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they book you in good faith and I've
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only got one album to show you, I've
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only done one, two weddings, they book you
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in good faith, well, great.
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Your client should really not expect anything more
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than what you've shown them.
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But I'm saying to you that confidence will
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just go with you love what you do,
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therefore you enjoy it.
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The passion increases as you get more experience,
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as you practice more, as you prepare more,
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your confidence will grow.
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But even if you are not confident and
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you've just started and you're nervous and I
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know some people have been shooting for decades
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and are still nervous, there's many performers that
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will, many performers that we know who are
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artists who sing and dance and all those
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kinds of things, they're just nervous all the
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time because all eyes are on them.
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Or you might thinking, oh my God, I've
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got this wedding or the future legacy and
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the story of this wedding is in my
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hands, that's a big responsibility.
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I just, I don't think about the result,
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I think about the steps I have to
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take to get to that result.
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Focus on the process.
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Just get the shots, like just get the
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shots.
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And I'm saying the confidence will come.
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The confidence will come if those first three
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things you'll be doing over and over and
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over again.
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I often, when I'm feeling a bit flat,
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when I'm feeling a little bit weird or
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I've had a hard day the day before,
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I'm having a bad day in general, I
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say to myself, I walk into a groom's
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home and I say, what would the most
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experienced photographer in the world do in my
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shoes right now?
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Changes your mindset.
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Well, they wouldn't freak out.
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They would be more personable.
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They would get to know people.
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They would ask personal questions.
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They would have fun.
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They would joke.
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They would show empathy.
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And all of a sudden, wow, like everyone's
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opening up to me and then creating this
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beautiful energy that now I can approach it.
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So if you know your camera, you should
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know your camera.
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You should know how it works.
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You should, it's no different than a calculator
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to an accountant.
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We should know the tools of our trade
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and you will learn how to use that
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tool for the rest of your career but
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you shouldn't even photograph a wedding unless you
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know the at least the basics and the
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foundation before you start.
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So confidence will come with practice, experience and
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preparation.
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And just know, if you don't have it,
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fake it.
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And then it's almost like a lie.
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It starts to become true.
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And I'm not saying being cocky or arrogant
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or anything like that.
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Just, you know, when I say that if
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you're having a bad day, do something for
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somebody else, it's actually not about you.
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Don't stress that it's all, I feel bad,
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I'm stressed.
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No, focus on the bride.
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Look at the bride through the eyes of
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the groom.
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Look at the bride through the eyes of
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the mother.
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You will almost instantly totally forget your inhibitions
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and all your worries.
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Stick to the plan.
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Just get the shots.
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The story will be told.
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And could it have been told better?
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Yeah, with experience, with wisdom, with more weddings,
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with repetition, it'll just get better and better.
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But for your time on this wedding in
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good faith, this is the best you could
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do.
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And that's okay.
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Don't self-deprecate and think, oh my God,
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I just did so badly.
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Just, I want you to leave it all
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out on the field, so to speak, for
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one of a more common sports cliche.
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And that is just get it done.
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And done is better than perfect.
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And if you are after perfection, it'll never
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happen.
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What you'll do, you'll reach a point in
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your career, like myself, for example.
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I know I can get technically better.
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I know I can get better shots, but
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I appreciate the process of what I'm going
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through right now.
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It might take more to impress me these
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days than it did years ago, but I'm
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after these beautiful moments.
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I'm after those beautiful legacy shots that just
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not even I can ever do again.
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And that is worth fighting for.
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And the other thing is, which is a
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manifestation of a lack of preparation or practice,
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experience, and confidence.
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We think that if we photograph quickly, that
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that is a sign of confidence, that everyone
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around us is expecting us to be really,
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really, really fast.
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Ironically, the bride just spent two hours doing
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her hair and makeup, and all of a
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sudden, you put the actual pressure on yourself
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to photograph the bride in five minutes.
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Well, no, that's not conducive of a beautiful
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energy that's conducive of beautiful photography.
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Go slow, take your time, slow down.
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I'm saying, like now, if I talk like
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this to you, for example, the energy that
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I'm creating by lowering my voice, slowing my
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pace, that that evokes a very different emotion
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than me speaking like this, because now all
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of a sudden, I feel a bit nervous
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because we're speaking all fast.
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So you have to understand that if you
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slow down with your technique, you will get
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to the destination a lot quicker.
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If you watch me photograph the weddings included
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in this bundle, you will see that often,
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I'm actually very slow and methodical.
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I might not shoot as quickly or as
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many photographs as the next person, but probably
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more than most, I'll probably nail what I
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want very, very quickly.
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So slow down to get there quicker.
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So please, the reason why this bundle, after
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investing in this bundle, the reason why you
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will not be successful is if you miss
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something, as in you say, well, I don't
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really need that.
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Let me just go from here.
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The reason why you won't be successful, at
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least in the art and craft of wedding
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photography is because of these things.
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So take your time, slow down.
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Yes, you might also be an experienced photographer.
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You simply might've bought this bundle because you
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have holes in your knowledge.
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My suggestion is to go through this course
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in a curated fashion in the order that
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we suggested to you.
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And if simply you know this already, that
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just might only affirm what you already know.
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Wouldn't that give you confidence?
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Wait a second, if an experienced photographer is
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telling me what I'm already doing is correct,
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well, that's fantastic.
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There's a pat on your back, but then
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you might just find there's a little hole
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in your knowledge or little gems or some
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epiphany that you will learn in a conversation
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like this that will mean all the difference.
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I can't wait to actually now slowly get
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in more detail talking about lighting and posing
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and storytelling and all these things that'll make
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a huge difference with what you do.
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