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So you could have picked any genre of
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photography, why wedding photography?
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You could have actually chosen to do sports,
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you could just do portraits only, you could
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do any of that, why wedding photography?
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And why do I believe it actually is
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the best genre to learn the art and
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craft of photography?
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Well quite simply guys is that if you
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learn how to be a great wedding photographer,
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I believe really you are exposed to all
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genres, you can do anything, you can go
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in any direction that you want.
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When I started photography in fact I wanted
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to shoot fashion, in fact let's be honest,
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I just wanted to photograph pretty girls, it
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just seemed like the obvious thing to do,
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it seemed very glamorous, I want to be
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a fashion photographer and I thought to myself
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well most people get married and a good
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news about divorce is that we get two
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more chances at the wedding, so what do
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we do?
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I thought it might be the obvious genre
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of photography to actually make money from, but
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also as I started to actually appreciate the
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complexity of a wedding and the pressures involved,
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I'm like man I can do anything, because
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if you're shooting fashion for example, not underestimating
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fashion photography, you are photographing a curated sort
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of set design, you've got art directors, you've
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got hair and makeup, there's so many people
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that just make you look good, whereas on
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the day, yes you've got the dress and
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you've got the hair and makeup artists and
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everything, but really we become the coordinator of
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the day, so why is it the best
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genre of photography to learn in this industry?
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Well let me prove it to you by
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showing you a handful of examples of one
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particular wedding as to exactly how many genres
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are within that wedding funnel let's call it.
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Okay, so first of all we photograph boudoir,
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so if you like the idea of doing
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boudoir photography, well on a wedding day you
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will find that brides would like to do
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something like that, now how do you even
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ask a bride if she wants to do
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boudoir photography without sounding like a creepy old
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man?
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Well you quite simply, in all honesty and
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good faith and sensitivity, you would show examples
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of boudoir to a particular prospective bride and
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groom and I would suggest that you would
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do that after you book them, because it
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could put them off quite simply if they've
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already booked you, you could simply say well
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hey you know rather than saying would you
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like boudoir photography, you might show a couple
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of photographs and say hey would you like
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something like this and of course it's for
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your eyes only, no one else will see
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it and so on and so forth, but
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going back to our original statement, we are
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suggesting that we are photographing brides and in
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fact if we call it boudoir right, we
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are photographing brides and grooms that are normal
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people, so when you photograph, I mean she's
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a gorgeous girl, got a great figure, no
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problem, but sometimes you photograph challenging, let's call
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it challenging looking brides with different body shapes
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in boudoir, so in other words if you
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actually start practicing photographing real people on wedding
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days, then if you photograph fashion or do
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swimwear or lingerie photography, well that's really easy
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because I can do this with normal people,
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let alone you know the pretty people over
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here and I have all the time in
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the world to do it, so you're doing
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this under challenging situations and to have to
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work with different body types to achieve that,
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so again boudoir photography is a big, can
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be a big part of wedding photography, so
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you'll learn it very well.
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Of course when you're actually photographing a wedding,
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you are photographing a bride, I mean so
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you will be photographing beautiful gowns and fashion
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and portraits, so you would call this, if
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her veil was off and it wasn't a
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wedding dress, you would just simply call this
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a portrait, well yes that's exactly right and
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you would call it fashion because you are
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photographing the dress from front on behind and
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all that kind of stuff.
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Are you photographing moments, are you photographing family,
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are you photographing anything photojournalistic, well we get
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to the point where we're photographing maybe the
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father seeing the bride for the very first
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time dress as a bride, now although in
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a different segment here in this wedding bundle,
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I'm going to discuss with you how I
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actually achieve these kinds of photographs, but ultimately
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this was somewhat directed and if I did
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not say what I said to evoke this
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emotion, you would actually not, we would not
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have got these photographs, but quite simply this
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appears and is beautifully photojournalistic, so there's going
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to be times where you have to know
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where to stand, how to anticipate the moment,
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when to click the shutter, so you are
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going to learn how to be an incredible
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photojournalist because there's this spectacle in front of
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you and you're going to have to know
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what to do, so again wedding photography opens
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up that door to become a great photojournalist,
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if it was up to me everyone would
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cut their teeth on photography, on the genre
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of photography with weddings and because they're most
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pressure I believe, and then now hey pick
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a genre that you want to do and
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go for your life, of course we're photographing
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in different locations, so we're doing you know
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internal rooms and things like that, using like
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a bed, using a chair and of course
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we are shooting a bride in different ways
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and how do we look for light, how
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do we pose our brides, what do we
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do, well of course we're going to teach
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you that as well, now of course you
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are going to be photographing detail as well,
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you are going to photograph detail the whole
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day, in fact detail shots are very prominent
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in our industry, it's because the bride has
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spent or and or the parents of the
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groom whatever, they've spent a lot of money
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on different things, so you need to capture
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those little details, now for me personally I
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actually prefer to photograph people and faces and
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family, I prefer to humanise detail, but even
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as simple as a suit, it's not that
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difficult, just a button on a suit but
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little what I call vignettes of the groom
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like this, you are photographing detail and you
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are photographing the male form as well, so
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we photograph fashion, we photograph boudoir, we've photographed
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detail shots, we've photographed fashion and now we're
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photographing guys and again we're photographing normal looking
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guys like you and me and girls and
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so on, also we photograph car shots, you
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know often you'll be presented with photographing next
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to a car and then what do you
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do, well you've got to know how to
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use the shapes and the angles and things
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like that, do you photograph groups at a
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wedding, well of course you do, you are
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going to photographing guys together, girls together, you're
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going to photograph guys and girls together of
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different age groups, you are going to photograph
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children, these were some funny, really some fun
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shots where I actually created the moment between
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when the girls and this little page boy
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saw each other for the very first time
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at the wedding and you see this beautiful
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expression, so with wedding photography what happens is
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you really get to understand people, personalities, dynamics,
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energy, how to shift it, how to shape
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it, how to move it, how to maximize
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opportunity with your humor, your empathy and most
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people think it's all about technique, like what
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will make me a great wedding photographer is
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just technique, in fact I think it's your
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people skills, so the fact that you are
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dealing with people of so many different cultures
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and age groups and ethnicities, religions, it's amazing,
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so I love it because you get to
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work with some incredible people and it makes
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you cultured, it makes you richer as a
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person, so again I implore you that you've
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purchased this course and you're thinking great, I'm
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quite sure about wedding photography, I want you
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to be sure that this will teach you
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all the best parts and the bad parts
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I guess of this industry, in fact if
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you can photograph a wedding well, please mark
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my words you can almost photograph anything well,
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because a wedding you're doing all these genres
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under time constraints and weather constraints with normal
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people, so if all of a sudden you
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get to photograph animals or photograph landscape and
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you're photographing fashion or portrait boudoir or anything
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like that, well you know what to do
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because you've experienced it under very adverse conditions,
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you're photographing ceremonies, you're photographing rituals, you're
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photographing events, so again this could be likened
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to a corporate event that you might photograph,
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it could be an awards ceremony or something
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like that with someone doing a fist pump
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because they just won a corporate award or
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something like that as well, you're photographing lots
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of people and these are group shots, so
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these communication skills that you would need to
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learn if you're an introvert, you can almost
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make that camera like your cape, like you
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turn into a superhero, in fact I know
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many photographers who are introverts but somehow as
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soon as they have that camera in their
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hand they just change, they just evolve into
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this superhero because you have to be, there
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is most weddings you would need to be
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able to be a leader of sorts, to
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be able to control 50 Macedonian families waiting
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for a photograph, all have to be done
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in 10 minutes, sounds intimidating but I'm telling
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you now if you follow my process and
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you follow the idea of being able to
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learn properly and plan for longevity and that
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is by repetition, experience and practice and of
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course Geri Giorno's photography training, so people, we
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photograph groups of different ages, this could be
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likened to a family portrait, so the family
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portrait, if you take the veil off and
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take the context of the bouquet of flowers
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off, this is a big family portrait and
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we're also doing environmental portraits, how to actually
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make the most out of a scene, we
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have to do that so quickly, it's crazy,
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like I had literally five minutes to do
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this, we were already running late to this
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particular ceremony and I beeped the horn, told
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the limo driver, I was like hey just
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stop, we stopped, we went outside the actual
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car, found this vineyard, took photographs, I totally
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ignored the limo driver who wanted to be
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there on time, I'm like, I said to
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the bride, well bride hey you're the boss,
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like you're not late because you're here, like
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the whole wedding is revolving around you know
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you and the groom so don't worry about
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it, we took this shot, you know environmental
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portraiture is a lot about what we do
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as well, the next time you get faced
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with doing a family portrait with something, with
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a house or a building that's meaningful to
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the couple, you are going to need to
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know how to do that and there is
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no better teacher than a wedding to do
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that with you as well, we do night
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shots, we do events, we have existing light,
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again guys I can't tell you enough how
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important this course will be to your career,
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because even if you don't end up doing
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weddings full-time or whether you choose to
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do a handful or whether you choose to
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do this as an absolute career, which I
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know you can, I'm telling you that this
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is the best industry, the best genre of
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photography to learn it from, because you do
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everything as I've just proven, so stay true,
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stay strong and I want you to understand
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that yes it will be challenging, but enjoy
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the ride and let's have fun together.
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