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OK so in this video I'm going to explain exactly why sales funnels are essential for e-commerce and
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why you'd be crazy not to use sales funnels if you're selling physical products online.
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So let's jump into my computer here and let's take a look at a typical Shopify sales page.
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Now whether you're familiar with Shopify or not I'm sure you've seen a type of product page like this
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online before.
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And this is basically how 90 percent of people that are selling products online go about doing it is
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with a product page such as this.
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OK.
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Now the problem with using this type of page is as a sales tool is that it simply doesn't convert very
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well.
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And I'm gonna be explaining exactly why that is.
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So just to give you a side by side comparison here's a typical Shopify page and selling it's selling
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a pair of yoga pants.
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And here is a sales funnel selling the exact same pair of yoga pants.
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Now the difference between these two pages is like night and day in terms of how compelling it is for
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the customer to make a purchase decision.
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So here you can see on on this regular product page the customer basically comes to this page and they
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don't really have a very strong call to action there's a small Add To Cart button here.
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They can maybe click around and see some of the different images of the leggings maybe read a little
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bit more about them.
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But really it's very passive it's not very compelling and it looks like you know there's a bunch of
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different links that you can click off onto different pages you can explore around and we don't want
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that to happen.
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We want the customer to focus completely on why these leggings are absolutely essential for them to
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have.
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So here you can see that we can make a page that's entirely focused on selling these leggings.
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We can create branding elements we can make it graphically compelling and we can explain exactly all
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the features and benefits.
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So as the customer reads more and more on this page we're basically explaining why they absolutely need
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these leggings so for instance they have a mesh phone pockets you can take your phone with you wherever
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you go so you can listen to music while you work out stuff like that and then you'll see on the bottom
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here there's a very strong call to action.
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So you get a 50 percent off coupon when you enter your email and click on your size.
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So one of the really cool things about that is it's it's this is basically an opt in form.
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And so when you typically send people from an advertisement to a landing page such as this if they click
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off the page then you have no way of knowing who your customer is unless they actually go ahead and
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make the purchase.
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Now with a product page like this with using a sales funnel and using an opt in form you actually capture
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a ton of customer emails who are interested in these types of products.
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And so why that's amazing is because you can create a list of you know hundreds of people say you collect
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100 200 500 people that are interested in this kind of thing.
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You can actually sell them similar types of products later on at zero cost.
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And so what you're doing is you're building a brand you're establishing trust with the customer you're
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gaining this asset of this list of people and that's how you eventually make passive income with e-commerce
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is just by being able to have a loyal customer base.
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So as you can see the potential for using this type of funnel is much much better.
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And it converts at least five times better than a typical product page such as this.
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So I'll go over another example here.
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Now this is a sales funnel which is selling a breathalyzer as you can see again similar things that
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are going on here with the sales funnel.
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It's very strong graphically it's compelling and there's a very clear call to action again we're utilizing
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the opt in form and we're able to craft very compelling sales copy for why they need this product.
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So for instance getting a DUI can cost your license your job and thousands of dollars.
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Why take the risk so no you're be a B.S. we're explaining exactly how this product works how accurate
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it is.
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And all these additional features and then again a very clear call to action so once they click on this
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button and they enter their email they're taken to an order form.
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And I want to show you another really cool thing that you can do with sales funnels and that is offering
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multiple product deals at once.
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So if you were to drive traffic to a typical Shopify page such as this you know sometimes someone might
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be like OK maybe I want to buy two but that's honestly that's not going to happen very often because
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you're not telling the customer that they should do that when you do.
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When you set up a funnel like this however.
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So here on the order form you can see that it's already auto selected for them to purchase three breathalyzers
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at 60 percent off and they also have the option to buy you know four or five as well.
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So when a lot when most people come to this page most people are not going to buy just one breathalyzer
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because people don't want to buy the least of something they don't want to buy the most of something
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they want to do what's most popular.
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And so a lot of times you're going to get people getting two or three instead of just one.
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So I mean think about how amazing that is.
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You know if you're sending traffic to this product you know and you're making it thousands of dollars
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a thousand dollars a day then you know all of a sudden if you implement a strategy like this all of
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a sudden you're making two thousand or three thousand dollars a day.
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So I mean it's absolutely amazing what you can do.
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And this is so powerful to just really increase that average order value from the customer.
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So I'm going to show you another example of something that's really cool that you can do with funnels
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and that is using what's called an up sell.
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So one of the principles in in sales generally is that getting that first yes from the customer is the
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hardest yes to get.
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Once you get the customer agreeing and buying from you then you know it's that much easier to make another
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sale.
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So we want to take advantage of that as much as possible.
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So here we have a landing page for a really cool looking necklace.
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And let's see.
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OK.
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So the customer is interested in this product.
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So they fill out their information and they submit and they buy this product.
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Well are we going to take them just to a regular confirmation page or like.
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Thank you bye.
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Thanks for your order.
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No we're actually going to take them to an upscale page.
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We're give them.
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We're giving them a one time special offer where they now have the opportunity to purchase these earrings
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which match the necklace that they just bought and the really cool thing is that you don't have to have
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them enter their information in their billing information all over again.
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All the customer has to do is just click this button and it's added to their order so it's so easy and
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there's so little resistance for them to make that second purchase and then even after that we're going
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to sell them something else.
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So we're gonna give them another special offer for something else that's similar as well.
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And again all they have to do is just say yes I want this or no no thanks I don't I don't want this.
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Right and they're taken to the to the order confirmation page.
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So basically you know that's all I wanted to say really about sales funnels for now.
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We're gonna be diving way deeper into building sales funnels into optimizing them customizing them designing
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them and basically impulse in the customer to get them to make a purchase decision.
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But I just want to get you guys really excited and show you the kinds of things that are possible with
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sales funnels because it's so exciting what you can do and how much money you can make with this.
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It's a really powerful tool.
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So in the next video I'm going to be showing you exactly how you can go ahead and download these funnels
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that I've just shown you absolutely free.
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Now these funnels I'm selling for two hundred dollars each on funnel Rolodex dot com.
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Now you could go over there and buy them but you don't have to because I'm giving them to absolutely
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free as a thank you for joining me in this course.
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So go ahead and follow me over to the next video and I'll show you exactly how you can download these
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funnels.
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