Original subtitles

OK so in this video I'm going to explain exactly why sales funnels are essential for e-commerce and

why you'd be crazy not to use sales funnels if you're selling physical products online.

So let's jump into my computer here and let's take a look at a typical Shopify sales page.

Now whether you're familiar with Shopify or not I'm sure you've seen a type of product page like this

online before.

And this is basically how 90 percent of people that are selling products online go about doing it is

with a product page such as this.

OK.

Now the problem with using this type of page is as a sales tool is that it simply doesn't convert very

well.

And I'm gonna be explaining exactly why that is.

So just to give you a side by side comparison here's a typical Shopify page and selling it's selling

a pair of yoga pants.

And here is a sales funnel selling the exact same pair of yoga pants.

Now the difference between these two pages is like night and day in terms of how compelling it is for

the customer to make a purchase decision.

So here you can see on on this regular product page the customer basically comes to this page and they

don't really have a very strong call to action there's a small Add To Cart button here.

They can maybe click around and see some of the different images of the leggings maybe read a little

bit more about them.

But really it's very passive it's not very compelling and it looks like you know there's a bunch of

different links that you can click off onto different pages you can explore around and we don't want

that to happen.

We want the customer to focus completely on why these leggings are absolutely essential for them to

have.

So here you can see that we can make a page that's entirely focused on selling these leggings.

We can create branding elements we can make it graphically compelling and we can explain exactly all

the features and benefits.

So as the customer reads more and more on this page we're basically explaining why they absolutely need

these leggings so for instance they have a mesh phone pockets you can take your phone with you wherever

you go so you can listen to music while you work out stuff like that and then you'll see on the bottom

here there's a very strong call to action.

So you get a 50 percent off coupon when you enter your email and click on your size.

So one of the really cool things about that is it's it's this is basically an opt in form.

And so when you typically send people from an advertisement to a landing page such as this if they click

off the page then you have no way of knowing who your customer is unless they actually go ahead and

make the purchase.

Now with a product page like this with using a sales funnel and using an opt in form you actually capture

a ton of customer emails who are interested in these types of products.

And so why that's amazing is because you can create a list of you know hundreds of people say you collect

100 200 500 people that are interested in this kind of thing.

You can actually sell them similar types of products later on at zero cost.

And so what you're doing is you're building a brand you're establishing trust with the customer you're

gaining this asset of this list of people and that's how you eventually make passive income with e-commerce

is just by being able to have a loyal customer base.

So as you can see the potential for using this type of funnel is much much better.

And it converts at least five times better than a typical product page such as this.

So I'll go over another example here.

Now this is a sales funnel which is selling a breathalyzer as you can see again similar things that

are going on here with the sales funnel.

It's very strong graphically it's compelling and there's a very clear call to action again we're utilizing

the opt in form and we're able to craft very compelling sales copy for why they need this product.

So for instance getting a DUI can cost your license your job and thousands of dollars.

Why take the risk so no you're be a B.S. we're explaining exactly how this product works how accurate

it is.

And all these additional features and then again a very clear call to action so once they click on this

button and they enter their email they're taken to an order form.

And I want to show you another really cool thing that you can do with sales funnels and that is offering

multiple product deals at once.

So if you were to drive traffic to a typical Shopify page such as this you know sometimes someone might

be like OK maybe I want to buy two but that's honestly that's not going to happen very often because

you're not telling the customer that they should do that when you do.

When you set up a funnel like this however.

So here on the order form you can see that it's already auto selected for them to purchase three breathalyzers

at 60 percent off and they also have the option to buy you know four or five as well.

So when a lot when most people come to this page most people are not going to buy just one breathalyzer

because people don't want to buy the least of something they don't want to buy the most of something

they want to do what's most popular.

And so a lot of times you're going to get people getting two or three instead of just one.

So I mean think about how amazing that is.

You know if you're sending traffic to this product you know and you're making it thousands of dollars

a thousand dollars a day then you know all of a sudden if you implement a strategy like this all of

a sudden you're making two thousand or three thousand dollars a day.

So I mean it's absolutely amazing what you can do.

And this is so powerful to just really increase that average order value from the customer.

So I'm going to show you another example of something that's really cool that you can do with funnels

and that is using what's called an up sell.

So one of the principles in in sales generally is that getting that first yes from the customer is the

hardest yes to get.

Once you get the customer agreeing and buying from you then you know it's that much easier to make another

sale.

So we want to take advantage of that as much as possible.

So here we have a landing page for a really cool looking necklace.

And let's see.

OK.

So the customer is interested in this product.

So they fill out their information and they submit and they buy this product.

Well are we going to take them just to a regular confirmation page or like.

Thank you bye.

Thanks for your order.

No we're actually going to take them to an upscale page.

We're give them.

We're giving them a one time special offer where they now have the opportunity to purchase these earrings

which match the necklace that they just bought and the really cool thing is that you don't have to have

them enter their information in their billing information all over again.

All the customer has to do is just click this button and it's added to their order so it's so easy and

there's so little resistance for them to make that second purchase and then even after that we're going

to sell them something else.

So we're gonna give them another special offer for something else that's similar as well.

And again all they have to do is just say yes I want this or no no thanks I don't I don't want this.

Right and they're taken to the to the order confirmation page.

So basically you know that's all I wanted to say really about sales funnels for now.

We're gonna be diving way deeper into building sales funnels into optimizing them customizing them designing

them and basically impulse in the customer to get them to make a purchase decision.

But I just want to get you guys really excited and show you the kinds of things that are possible with

sales funnels because it's so exciting what you can do and how much money you can make with this.

It's a really powerful tool.

So in the next video I'm going to be showing you exactly how you can go ahead and download these funnels

that I've just shown you absolutely free.

Now these funnels I'm selling for two hundred dollars each on funnel Rolodex dot com.

Now you could go over there and buy them but you don't have to because I'm giving them to absolutely

free as a thank you for joining me in this course.

So go ahead and follow me over to the next video and I'll show you exactly how you can download these

funnels.