Original subtitles

Awesome guys we're at 3.1 perfecting your title for your e-book.

So the thing about the title of your e-book is it's going to be a balance between the following two

factors.

You don't need Title to be best for marketing which means when people see a title you want them to click

on it you want it to be appealing to them so they click on it see the page and buy your product because

it really connects with them and sells them what they want.

The fact that is the best search results.

So even if you had the best marketing title in the world or 100 percent of people who saw your title

I bought your book if you can get in front of these people.

So if you don't appear in the search results you're going to still be getting zero sales.

So it's like a it's like a fine balance between both these two factors.

I'm going to show you how to optimize your title for both these factors individually and at the same

time.

So let's have a look.

So best for marketing a really simple marketing tip that will sell your book far better than most books

already out is instead of describing your product or your book you should sell the outcome of your product.

For example this information product $10000 ebook in 72 hours is selling the outcome of the product

as opposed to selling as opposed to describing what the product is.

So I could have called this you Tim because how to write an e-book for Amazon Kindle which is an accurate

description or I could go with what I chose to and call it how to write a ten thousand dollar e-book

in just 72 hours which is also accurate.

But for me personally I feel like B is much more appealing to my audience and will sell much more causes

than if I went with the first title.

So to optimize your title for best marketing you want to write down all the benefits that somebody is

going to get from your book.

So all the final outcomes and then put them together in a title that makes sense that people will find

appealing.

OK.

So the second factor is for Amazon search for Amazon keywords.

So fortunately Amazon have a very basic algorithm.

It's not complex like Google and it's really easy to appear high in search results.

So the basic algorithm is the words at the start of the sentence or the title a weighted more strongly

than the words at the end of the title.

For example of that sentence is a title the words basic an algorithm will be the most strongly weighted

and the words more strongly will be the weakest.

So you want to have all the key words that you want to appear for on Amazon within the first few words

of your title.

The other point that is important to make is the repetition of your key words are also very beneficial.

Youngness ban and put them in four or five times but you could slip your Amazon keywords into your title

twice and still have it make a lot of sense and therefore appear higher in the search engine.

So after some research like I showed you in the end the module to finalize the title of my ebook it's

going to be called weight loss twenty five simple habits to lose weight feel great and live a healthy

lifestyle.

As you can see I'm a selling the outcome of my book lose weight feel great and live a healthy lifestyle

and be I am optimizing my keywords at the very start of the title which is weight loss.

I've also included the word lose weight pretty early on.

We're about the middle of the title which doubles up on the word weight and will help me gain a higher

ranking.

One other thing I want to point out is I framed my book to be simple.

So 25 simple habits the person who buys the book is not expecting a novel or a 100 page book about losing

weight but they're expecting 25 simple habits that's going to help them lose weight feel great and live

a healthy lifestyle.

Subframe my book in a simple way from the start which I feel is important because a pills to buyers

who want solutions that a quick and easy to read and understand and it doesn't oversell my book.

So I start getting negative reviews when people read it and it's only 40 or 50 pages long.

All right.

Let's have a look at designing and perfecting the cover up for your book.