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I've always wondered...

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...why we hear every night
what the stock market does?

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...70 record quotes so far...

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Through the ceiling...

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Issue price records.

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Investors who benefit...

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When the stock market is high...

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...people pretend that things are going well
with the economy.

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And the stock market is in America
high for about 40 years...

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When stocks rise,
prosperity also increases.

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And the economy is healthier.

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What the market tells us is that
we are on our way to greater prosperity.

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A stock market that rises rapidly
everyone benefits from that...

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The stock market is close
three trillion dollars increased in value...

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...since the elections.

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But if you look at all the purchased
and goods and services sold...

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...the real economy,
then that growth has actually decreased.

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GDP GROWTH RATE AMERICA

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Salaries have been frozen for years...

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...and the average net worth
from an American family...

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...has not yet been recovered
of the Great Recession.

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So what does that stock market measure
exactly?

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A NETFLIX ORIGINAL DOCUMENTARY SERIES

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The barometer of prosperity
is the stock market.

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The Dow has risen...

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The NASDAQ finally reaches 5,000.

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Investors are drooling...

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Dividend!

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A new kind of gold rush...

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Everyone loves the global
keeping an eye on economic growth...

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This is historic territory...

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Buy back shares...

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It's a fundamental one
psychopathic philosophy.

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The Stock Market

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To understand what a stock market
measure, it helps to think...

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...to a simple company,
a lemonade stand.

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Jill is doing fantastic.
-But I think bigger.

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I wanted a loan,
but the bank thought it was too risky.

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Big investors didn't buy anything.

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Jill has another option.

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LEMONADE STOOD
SHARES

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She can go to the market,
and anyone who wants it...

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...an opportunity to invest.

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First of all there is the IPO,
the primary emission.

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Investors pay an amount,
say a dollar, for a piece...

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...a share in Jill's company.

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Jill sells some shares.

48
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And my lemonade empire is growing.

49
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Jill can use this money
to open new stalls...

50
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...which means more profit.

51
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Jill could also use some of it
to develop new products.

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She can also get some of that money
return to investors.

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That's called dividend.

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She doesn't have to do that
but it does help to get people enthusiastic...

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...to find out about her company
and buy shares.

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Like Sam, who was sick on the day
of issue, but he thinks...

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Jill the smartest girl
from all over the world...

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...and I know that
this lemonade stand thing...

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...is going to be huge.

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So he offers to buy shares
from one of the original investors...

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...for double the amount.

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He thinks...
-If Jill keeps this up...

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...can I get those shares
even sell for more later.

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That's the stock market, people buy
and sell small pieces of companies.

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Based on how they
estimate the future value.

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Only in real life...

67
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...it happens thousands of times
per second, worldwide.

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There are stock markets everywhere,
but the New York Stock Exchange...

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...is the largest of them all.
It existed from 1792...

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...then 24 stockbrokers
put on their best clothes...

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...and gathered under a tree
on Wall Street in New York City.

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Nowadays that's where the big one
traditional companies like IBM...

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...and GE are traded.
The NASDAQ is the younger hipster brother.

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Born in 1971,
and has no physical location...

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...all trading is electronic.

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There you will find the Tech companies,
such as Apple and Facebook.

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So, if you want to know in America
how the stock market is doing...

78
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...then you want to know
how both exchanges are doing.

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And that happens with indexes.

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They capture a lot of stock prices
together in one clear number.

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The SandP 500 holds the 500 largest companies
at both fairs.

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While the DOW is a lot more exclusive,
it only follows the 30 companies...

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...die het als meest belangrijk ziet.
In 2015 werd ATandT eruit gezet...

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...en vervangen door Apple.
De DOW en de SandP zijn...

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...Amerikaanse indexen, maar andere landen
hebben hun eigen indexen voor hun beurzen.

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De Duitse aandelenindex, DAX...

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Londens FTSE 100-index...

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The Nikkei index...

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The Shanghai index...

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Vandaag de dag, worden veel
grote bedrijven publiek verhandeld...

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...maar dat was niet altijd zo.

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Eén man, en meestal een man,
was usually the boss.

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Grote bedrijven uit de 20e eeuw,
most...

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PROFESSOR OF BUSINESS LAW

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...had one shareholder,
like Andrew Carnegie...

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STEEL

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Vanderbilt...

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RAILWAYS

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Rockefeller...

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OIL

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They all held the reins
tight in hands.

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This changed
in the early 20th century.

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We see the rise of companies
like General Motors...

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...and General Electric and RCA.

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Companies that discover
whatever Jill discovered...

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...if you allow people to share
you can grow much faster.

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Shareholders want to make money.

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So as the director
makes a bad decision...

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...they are going to sell their shares
and the price will fall.

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The opposite is also true,
good prospects...

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...encourages people to invest
in risky new ideas.

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That is the idea behind the fair,
a driving force for 'good'.

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It motivates companies
to good decisions...

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...so there is more money
for the shareholders...

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...and more money for growth and jobs,
and that's good for everyone.

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In the middle of the last century, this became apparent
the American public corporation...

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...one of the most effective, strong...

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...and profitable organizations
was in the world.

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There are growth opportunities,
and The Telephone Company...

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...makes grateful use of that.

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In the years after the Second World War,
helped the stock market survive its heyday...

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...of creating shared prosperity.

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A new era dawns,
the system more democratic...

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...the flow of money
for financing increases.

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The company had to be a means...

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...for investment opportunities,
not just for the wealthy...

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...but also for the average American.
It generated great returns.

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Shouldn't we invest?

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Millions of permanent, well-paid jobs.

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Innovative products
that traveled all over the world.

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Managers and directors saw
themselves as stewards or administrators...

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...of major public institutions,
for the purpose of serving...

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...from not only shareholders,
but also bondholders...

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...suppliers, employees
and the community.

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Buick has created an environment 
for people from all backgrounds.

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And the general manager, Ivan Wiles,
comes to take a look.

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DuPont...

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Modern chemistry and
modern industry join forces...

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...to serve our modern America.

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These public companies have helped
to build the middle class...

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...and those who played it well...

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...could make a fortune
with stock trading.

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Like him.

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I worked on the railway...

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Folk music is his hobby,
he is the wealthy investor...

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Warren Buffett.

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The biggest Wall Street tycoon.

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Most famous investor...

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Investor Warren Buffett
is worth 84 billion.

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Buffett is famous
due to his special investment style.

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ECONOMIST, NOBEL PRIZE WINNER

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Value investment, careful analysis...

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...looking at both the balance sheet
as the company.

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But if you don't have time for that,
Here's a tip from the man himself.

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Buy a SandP 500 low-cost index fund.

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An index fund puts a small portion in
of your money...

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...in every company within the index.

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You hang it as if it were your wagon
on the stock market train.

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Another option is professional
give investors your money...

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...who, for a fee,
trying to beat the stock market.

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Buffet once made a bet
with a hedge fund, which in 10 years...

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...an index fund would yield more...

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...and he won. Choosing stocks is difficult
but there is a popular strategy.

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This man, John Maynard Keynes.

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You can  recognize him
by his great moustache.

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He figured it out
Keynes was a Nobel Prize winner...

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...and one of the most influential
economists of the 20th century...

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...he noticed that newspapers were doing something.

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They filled an entire page...

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...with photos of handsome faces
and you had to...

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...six most beautiful molars,
Rank by most beautiful...

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...and send it to the newspaper.

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The newspaper then made an overview
based on the number of votes...

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...and the winner was the one who did it
best suited the audience's tastes.

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Let's think about that.
Do I really choose which one I...

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...find the most beautiful one? No, I have to choose
what others see...

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...as the most beautiful.

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And that is also what happens on
the stock market.

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It's not the real value
of companies that determine the price.

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It's the best story
what people believe about this company.

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Sometimes the stories
supported by facts.

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Chipotle stock is more than
one third plummeted.

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After the news of several outbreaks...

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...including E.coli, Salmonella and
Norovirus, linked to this chain.

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The cheating scandal hurts the shares
of Volkswagen in free fall.

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But sometimes these stories are hype.

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Internet companies are
the most lucrative investments...

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...in generations.

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They drive value
to otherworldly heights. Lycos...

190
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...Excite, Yahoo...

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Internet stocks keep rising.

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The story in the 90s was that
internet companies would come to dominate.

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These companies
should not make a profit.

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A good story,
and partly true.

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We have companies like Amazon,
Google...

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The problem is, no one has a way
had to determine the value...

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00:10:02,143 --> 00:10:03,686
...how high should the market be?

198
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Is it a boom without end?

199
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Has the economy changed forever?

200
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You know something is wrong
if everyone...

201
00:10:10,235 --> 00:10:14,720
...talks about this.
It's a bubble, a snowball...

202
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...it's getting bigger and bigger.
But it can't go on forever.

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00:10:17,742 --> 00:10:21,246
The great Dot Com days
is nearing its end in many places.

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Many Dot Com turn into Dot Bom.

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...300,000 jobs lost.

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00:10:26,251 --> 00:10:28,628
Described as breathtaking.

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00:10:28,711 --> 00:10:31,464
The value dropped so quickly,
never seen before...

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00:10:31,548 --> 00:10:34,259
...traders and investors
in shock.

209
00:10:34,342 --> 00:10:36,261
When stock market bubbles burst...

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...this not only affects investors,
but the entire economy.

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00:10:39,973 --> 00:10:42,934
Millions could lose their jobs,
companies are going bankrupt...

212
00:10:43,170 --> 00:10:44,853
...and pensions are falling.

213
00:10:44,936 --> 00:10:48,731
But if the stock markets are flourishing
and investors deserve...

214
00:10:48,815 --> 00:10:50,316
...that can't be good either.

215
00:10:50,400 --> 00:10:53,695
We're heading off
at the most acute energy crisis...

216
00:10:53,778 --> 00:10:55,363
...since the Second World War.

217
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There were already early in the morning
huge queues for petrol for the day.

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Are you angry about it?
how prices have increased?

219
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I am very upset and disgusted.

220
00:11:05,810 --> 00:11:08,877
There was general concern
that something had gone wrong...

221
00:11:08,960 --> 00:11:10,545
...in the American economy.

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And in the end everyone pointed
to the way big companies...

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...were run.

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Meet the one
who shouted this loudest, Milton Friedman.

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00:11:20,513 --> 00:11:23,975
A renowned economist,
often seen on popular talk shows.

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To help explain this philosophy.

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Have you ever doubted capitalism?

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00:11:29,647 --> 00:11:32,250
And whether greed is a good basis?

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Do you know a company?
that is not based on greed?

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Do you remember this one?
Friedman was not a fan.

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00:11:38,720 --> 00:11:41,534
He thought there should be only one part,
shareholders.

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He published in 1970
a successful article.

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00:11:45,580 --> 00:11:48,583
The famous article
in the New York Times...

234
00:11:49,167 --> 00:11:54,631
...in which he indicated that because companies
were owned by shareholders...

235
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...was their only obligation
to make a profit.

236
00:11:58,593 --> 00:12:02,764
Gordon Gekko's character in the film
Wall Street personifies that philosophy.

237
00:12:02,847 --> 00:12:06,184
You own the company,
yes you, the shareholders...

238
00:12:06,267 --> 00:12:10,647
...and you get an ear stitched up
by these, these bureaucrats.

239
00:12:10,730 --> 00:12:15,276
Greed,
for lack of a better word, is good.

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And companies took his advice.

241
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The salaries of senior officials
was linked to stock prices.

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Well, like 80% of the salary
from the director...

243
00:12:27,830 --> 00:12:30,833
...is determined by the share price...

244
00:12:30,917 --> 00:12:35,588
...then he or she does everything he or she can
to increase this.

245
00:12:36,256 --> 00:12:42,971
Even if the consequences are harmful
for staff, customers, society...

246
00:12:43,540 --> 00:12:46,599
...the environment, or even the company itself
in the long term.

247
00:12:46,683 --> 00:12:50,186
Directors channeled more money
to things that will happen in the short term...

248
00:12:50,270 --> 00:12:54,482
...the share price would increase
driving, such as saving costs or own...

249
00:12:54,565 --> 00:12:57,819
...buying shares for the sake of supply
to reduce.

250
00:12:57,902 --> 00:13:03,449
Between 2007 and 2016,
was this how SandP 500 companies...

251
00:13:03,533 --> 00:13:05,785
...more than half
of their income spent.

252
00:13:05,868 --> 00:13:09,247
And 39% went as dividends
to shareholders.

253
00:13:09,330 --> 00:13:12,959
So there was little left
for a wage increase or expansion...

254
00:13:13,420 --> 00:13:15,461
...develop products,
things that are good...

255
00:13:15,545 --> 00:13:17,630
...in the long term for an economy.

256
00:13:18,339 --> 00:13:20,508
If you have a long term vision,
and in 100 years...

257
00:13:20,591 --> 00:13:21,718
FORMER DIRECTOR, WAUSAU PAPER

258
00:13:21,801 --> 00:13:24,512
...still want to be a company...

259
00:13:24,595 --> 00:13:27,140
...and wants to exist.
Then the choices you make are...

260
00:13:27,223 --> 00:13:32,103
...in investing,
people or capital differently...

261
00:13:32,186 --> 00:13:36,232
...then when you
wants to make a profit within 24 months.

262
00:13:36,316 --> 00:13:39,652
Did in 2012
the Wausau paper mill investments...

263
00:13:39,736 --> 00:13:43,406
...to pass
of printing and writing paper...

264
00:13:43,489 --> 00:13:44,949
...to tissues.

265
00:13:45,330 --> 00:13:48,453
But then a hedge fund bought
some of the shares and insisted...

266
00:13:48,536 --> 00:13:49,996
...on cost reduction.

267
00:13:50,790 --> 00:13:52,123
Their argument was,
we don't have to do that.

268
00:13:52,206 --> 00:13:56,544
We would rather see a dividend increase.
We disagreed.

269
00:13:56,627 --> 00:13:57,712
FORMER ENGINEER

270
00:13:57,795 --> 00:13:59,213
We wanted to give up salary.

271
00:13:59,297 --> 00:14:01,700
To keep our jobs.

272
00:14:01,900 --> 00:14:05,428
Wausau Papier announces the plan
to close its factory in Brokaw...

273
00:14:05,511 --> 00:14:07,930
About 450 people without work.

274
00:14:08,140 --> 00:14:11,351
The news is disastrous,
not just for the employees...

275
00:14:11,434 --> 00:14:14,854
...but for the whole community,
where the factory once started.

276
00:14:14,937 --> 00:14:19,484
On December 7, I'll never forget,
the day of Pearl Harbor...

277
00:14:19,567 --> 00:14:22,700
...the day I buried my father...

278
00:14:22,487 --> 00:14:24,238
...and the day I lost my job.

279
00:14:24,322 --> 00:14:27,992
The next day I came to work,
it was a madhouse.

280
00:14:28,117 --> 00:14:30,620
People cried.

281
00:14:30,703 --> 00:14:31,788
Why?

282
00:14:35,333 --> 00:14:36,250
It was a shock.

283
00:14:36,334 --> 00:14:41,422
My concern is that we are left alone
looking at the short term...

284
00:14:41,506 --> 00:14:43,257
...to shareholders...

285
00:14:43,341 --> 00:14:47,970
...versus long-term visions
including responsibilities.

286
00:14:48,471 --> 00:14:53,226
This trend has been around for a while
and just becomes...

287
00:14:53,309 --> 00:14:55,103
...stronger and more important.

288
00:14:55,186 --> 00:15:00,733
It threatens the assets
of our companies to strive...

289
00:15:00,817 --> 00:15:04,654
...to projects that are good
for the long term...

290
00:15:04,737 --> 00:15:05,863
...and economic growth.

291
00:15:06,572 --> 00:15:10,760
dismissed employees,
factories that close, low wages.

292
00:15:10,451 --> 00:15:13,162
All bad for the economy
as a whole...

293
00:15:13,246 --> 00:15:16,666
...but great for profit
in the short term...

294
00:15:16,749 --> 00:15:19,377
...and that's where it is
the stock market turns around.

295
00:15:19,460 --> 00:15:21,629
The stock market started fantastic...

296
00:15:21,712 --> 00:15:22,922
Another record day...

297
00:15:23,500 --> 00:15:24,715
A day for the books...

298
00:15:24,799 --> 00:15:27,844
The American economy is surging ahead,
just like the bulls on Wall Street.

299
00:15:27,927 --> 00:15:29,429
An important day on Wall Street...

300
00:15:29,512 --> 00:15:32,557
The SandP 500 higher than ever.

301
00:15:32,640 --> 00:15:36,811
And the payouts to directors
rose along.

302
00:15:38,146 --> 00:15:42,191
In 1973 the average director earned
about 22 times more...

303
00:15:42,275 --> 00:15:48,300
...than the average worker.
In 2016, this was 271 times as much.

304
00:15:48,448 --> 00:15:52,994
And the more the stock market grows,
the fewer Americans benefit from this.

305
00:15:53,327 --> 00:15:57,123
The number of Americans with stocks
is at its lowest point...

306
00:15:57,206 --> 00:16:00,126
...in 20 years,
the middle class no longer participates.

307
00:16:00,460 --> 00:16:04,589
So it's no surprise
that rising stock prices...

308
00:16:04,839 --> 00:16:08,342
...has increased inequality.
But this is not necessary.

309
00:16:09,510 --> 00:16:11,971
Stock markets give people
an opportunity to decide...

310
00:16:12,540 --> 00:16:16,434
...which companies get a chance
on success, and what ideas.

311
00:16:16,517 --> 00:16:19,562
And something happens
when you give people the chance to play.

312
00:16:19,645 --> 00:16:23,191
If you look at successful countries,
they all have stock markets.

313
00:16:23,274 --> 00:16:25,610
And countries that wanted to stop...

314
00:16:25,693 --> 00:16:28,362
...will come back to this
and reset them.

315
00:16:28,446 --> 00:16:31,908
Shareholders can control the behavior
of influencing companies...

316
00:16:31,991 --> 00:16:33,576
...whose interests they represent.

317
00:16:33,659 --> 00:16:37,413
Most of us think
to our long-term future.

318
00:16:37,497 --> 00:16:42,126
We care about our neighbors,
our children and grandchildren.

319
00:16:42,210 --> 00:16:47,548
We have norms and values,
and want companies to make a profit...

320
00:16:47,632 --> 00:16:50,920
...with things that are good
for the world...

321
00:16:50,176 --> 00:16:53,721
...and not by harming people
and destroy it.

322
00:16:53,846 --> 00:16:56,724
That's what most stakeholders
really want.

323
00:16:59,477 --> 00:17:03,981
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