1 00:00:00,440 --> 00:00:01,920 My name is Nathan Fielder. 2 00:00:02,040 --> 00:00:07,440 I have a degree from one of Canada's leading business schools. 3 00:00:07,520 --> 00:00:12,840 I use my knowledge to to help small businesses succeed. 4 00:00:21,480 --> 00:00:24,640 This is "Nathan For You". 5 00:00:26,560 --> 00:00:30,680 When something this sweet is your thing, it should sell itself. 6 00:00:30,760 --> 00:00:34,320 But Jennifer Berardini at Pet Mania in Burbank- 7 00:00:34,400 --> 00:00:37,880 -knows that more than is required a sweet face. 8 00:00:38,000 --> 00:00:40,520 We do both digital and print advertising. 9 00:00:40,600 --> 00:00:45,560 We have advertisements and flyers. We also advertises in The Burbank Times. 10 00:00:45,640 --> 00:00:49,480 But effective advertising is about where you advertise. 11 00:00:49,560 --> 00:00:53,640 I came to Jennifer to suggest targeted advertising. 12 00:00:53,720 --> 00:00:58,320 If you have a pet and it dies, you want a new one. 13 00:00:58,400 --> 00:01:01,560 Absolutely. - Joey. 14 00:01:01,640 --> 00:01:06,280 The best place to advertise would be an animal cemetery. 15 00:01:06,360 --> 00:01:08,600 Maybe that. 16 00:01:08,680 --> 00:01:12,720 But most allow not advertising. 17 00:01:12,800 --> 00:01:16,920 But there is no law for that what to write on a tombstone. 18 00:01:17,040 --> 00:01:21,880 -Excuse me? -An advertisement on a tombstone- 19 00:01:22,000 --> 00:01:28,120 -would mean a permanent advertising poster that all visitors see. 20 00:01:28,200 --> 00:01:33,200 The plan: To target the grieving. Advertise on a tombstone. 21 00:01:33,280 --> 00:01:37,560 I don't know. People will probably perceive it differently. 22 00:01:37,640 --> 00:01:41,640 - They can take it badly. - I wanted to make it tasteful. 23 00:01:41,720 --> 00:01:47,680 But at the same time, we have to reach the pet store's advertising goals. 24 00:01:47,760 --> 00:01:52,240 To get a tombstone on an animal cemetery must I bury an animal. 25 00:01:52,320 --> 00:01:56,160 Therefore I caught a fly and named it Buzz. 26 00:01:56,240 --> 00:02:00,480 It felt wrong to just kill Buzz. 27 00:02:00,560 --> 00:02:05,200 So I wanted to take care of him and let him die a natural death. 28 00:02:05,280 --> 00:02:08,240 I started making plans for the funeral- 29 00:02:08,320 --> 00:02:13,120 - and contacted one of the largest animal cemeteries. 30 00:02:13,200 --> 00:02:19,280 It's your pet. Unconditionally love. We treat you equally. 31 00:02:19,360 --> 00:02:22,320 Can I write whatever I want on the rock? 32 00:02:22,400 --> 00:02:29,160 You decide. I've never seen one fly get buried, but that's okay. 33 00:02:29,240 --> 00:02:33,320 When it was ready, I left to arrange the text of the stone- 34 00:02:33,400 --> 00:02:35,720 - which was also supposed to be an advertisement. 35 00:02:35,800 --> 00:02:38,840 Now I was waiting for Buzz to die. 36 00:02:38,920 --> 00:02:42,720 I tried to do his last days somewhat pleasant. 37 00:02:42,800 --> 00:02:47,600 I gave him rotten fruit and a ladybug to have sex with. 38 00:02:47,680 --> 00:02:50,240 He became a favorite in the office. 39 00:02:51,840 --> 00:02:57,680 Sometimes he sat on his finger without flying his way. Why believe that? 40 00:02:58,640 --> 00:03:02,280 One day when I arrived at work, Buzz lay lifeless. 41 00:03:02,360 --> 00:03:06,120 For safety's sake I took him to a vet. 42 00:03:06,200 --> 00:03:09,120 The fly is dead. 43 00:03:09,200 --> 00:03:13,880 Now that Buzz was officially dead, could I go ahead with my plan. 44 00:03:14,000 --> 00:03:18,360 We went to the cemetery to bury Buzz. 45 00:03:18,440 --> 00:03:24,640 To avoid problems when I showed the tombstone I wanted to make everything right. 46 00:03:24,720 --> 00:03:29,480 Being Jewish, I rented one rabbi to hold the service. 47 00:03:29,560 --> 00:03:33,920 Tell us a little about who we are honoring. 48 00:03:34,040 --> 00:03:37,240 Buzz. He was my housefly. 49 00:03:40,440 --> 00:03:45,560 - I'm sorry. -You laughed. Isn't that a bit insensitive? 50 00:03:48,120 --> 00:03:51,760 What is important is the bond you have. 51 00:03:51,840 --> 00:03:55,480 After a chat, I welcomed Solomon. 52 00:03:55,560 --> 00:03:59,280 He works in our office and seems to have liked Buzz. 53 00:03:59,360 --> 00:04:03,120 Have you been in a Jewish funeral before? 54 00:04:03,200 --> 00:04:09,160 -What do you know about Judaism? - I know they always... 55 00:04:09,240 --> 00:04:12,720 They always take on such a small hat. 56 00:04:12,800 --> 00:04:15,280 -What else? - That's all. 57 00:04:15,360 --> 00:04:18,600 Today you get to learn more about Judaism. 58 00:04:20,440 --> 00:04:26,720 I did it for the pet store, though I noticed that I missed my friend. 59 00:04:26,800 --> 00:04:30,720 When the rabbi approached the coffin I felt peace. 60 00:04:30,800 --> 00:04:35,880 We are gathered here to commemorate a beloved animal. 61 00:04:36,000 --> 00:04:37,880 Buzz, you fly. 62 00:04:42,160 --> 00:04:47,200 Blessed are You, our Lord, our creator of all. 63 00:04:47,280 --> 00:04:51,480 Anyone want to share something about Buzz? 64 00:04:51,560 --> 00:04:56,480 -Do you want to say something about Buzz? - Shall I go forward there? 65 00:05:03,160 --> 00:05:07,160 -I met Buzz... - No, turn this way. 66 00:05:08,120 --> 00:05:12,720 -Should I stand here? -Stand where you want. 67 00:05:12,800 --> 00:05:19,040 I met Buzz, and he was a kind domestic animal. 68 00:05:19,120 --> 00:05:24,720 It's a little weird, for Buzz was a fly. 69 00:05:24,800 --> 00:05:31,600 But wherever he went, he doesn't fly anymore. 70 00:05:31,680 --> 00:05:35,600 - Because he's lying in the ground now. -Thanks. 71 00:05:35,680 --> 00:05:39,880 -Nathan, would you like to say a few words? -Goodbye and... 72 00:05:47,440 --> 00:05:51,320 Some of the staff helped out to bury Buzz. 73 00:05:51,400 --> 00:05:54,080 It was time for the tombstone. 74 00:05:54,160 --> 00:05:59,640 The stone was 180 cm high granite and weighed almost three tons. 75 00:05:59,720 --> 00:06:02,160 It cost almost $7,000. 76 00:06:02,240 --> 00:06:06,760 A small sum too an advertising poster that has stood for 600 years. 77 00:06:06,840 --> 00:06:12,600 When it was in place, it was uncovered. Besides Pet Mania's address- 78 00:06:12,680 --> 00:06:17,800 - I added an offer. Mike was not impressed. 79 00:06:17,880 --> 00:06:21,480 - We have to talk about this. -Isn't that okay? 80 00:06:21,560 --> 00:06:26,040 - There is nothing like it here. -Mike thought it was too big. 81 00:06:26,120 --> 00:06:29,240 I can't put it there. There are burial grounds. 82 00:06:29,320 --> 00:06:33,360 It involves a lot of money. Money is not everything, but… 83 00:06:33,440 --> 00:06:36,720 What would it cost to keep it? 500? 84 00:06:36,800 --> 00:06:39,800 - No, more than that. -2,000? 85 00:06:39,880 --> 00:06:44,520 We agreed that for $2,000 could it stay there forever. 86 00:06:44,600 --> 00:06:47,520 And mourners noticed it. 87 00:06:47,600 --> 00:06:51,880 Hopefully they are wondering to buy a new animal at Pet Mania. 88 00:06:52,000 --> 00:06:56,680 The next day I showed Jennifer what I had done for her company. 89 00:06:56,760 --> 00:07:00,680 I think it is this we agreed on. 90 00:07:00,760 --> 00:07:05,680 When I count to three you take off the blindfold. Okay? 91 00:07:05,760 --> 00:07:08,600 One, two, three. 92 00:07:10,480 --> 00:07:13,320 Jeez. 93 00:07:15,600 --> 00:07:21,760 I wasn't expecting such a big one stone, but a more natural stone. 94 00:07:23,560 --> 00:07:28,120 It will definitely come to attract people to the store. 95 00:07:29,320 --> 00:07:33,120 Jennifer loved the ad. Now we could go on holiday. 96 00:07:33,200 --> 00:07:36,120 Champagne. 97 00:07:45,080 --> 00:07:48,800 I am happy to provide Pet Mania the attention it deserves. 98 00:07:48,880 --> 00:07:52,440 And even if someone just sees it as an ad- 99 00:07:52,520 --> 00:07:57,200 - it was too a tribute to a friend of mine. 100 00:08:00,760 --> 00:08:06,040 While recording the series I have encountered many whom I have annoyed. 101 00:08:06,120 --> 00:08:10,120 -Pile up the pizza. -The Magician from Solitude. 102 00:08:10,200 --> 00:08:13,320 -You play leader. - Sorry. 103 00:08:13,400 --> 00:08:18,680 Being a presenter and having one personality that people don't like- 104 00:08:18,760 --> 00:08:22,800 -is bad for business. Therefore, I had to make a change. 105 00:08:22,880 --> 00:08:26,440 This season got a focus group- 106 00:08:26,480 --> 00:08:32,400 -which represents a cross-section of the population, see everything I did. 107 00:08:32,440 --> 00:08:36,800 - Tell us about the company. -We have doors and mahogany wood. 108 00:08:36,880 --> 00:08:41,720 -Smile. - They could give me feedback directly. 109 00:08:41,800 --> 00:08:46,440 - We have oak. -Gestures with the hands. 110 00:08:46,520 --> 00:08:48,360 So you have the best prices? 111 00:08:48,440 --> 00:08:50,720 Now I could be better liked. 112 00:08:50,800 --> 00:08:53,480 - That's cool. - Like that, yes. 113 00:08:53,560 --> 00:08:57,880 - They asked me to communicate more. -Look into the camera. 114 00:08:58,000 --> 00:09:00,840 We have 500 different models. 115 00:09:00,920 --> 00:09:04,920 Store yourselves all the doors in this building? 116 00:09:05,040 --> 00:09:09,520 -Most are made here, yes. - Good job. 117 00:09:09,600 --> 00:09:12,440 They also came up with fashion tips. 118 00:09:12,520 --> 00:09:16,120 -V-neck would suit you. - V-neck? 119 00:09:16,200 --> 00:09:21,520 -A suit jacket with a t-shirt will work. - Yes, it's popular now. 120 00:09:21,600 --> 00:09:26,840 Only problem was that the group not always able to concentrate. 121 00:09:29,600 --> 00:09:32,480 We found a solution to that. 122 00:09:32,560 --> 00:09:35,840 We tied them up when the truck was in motion. 123 00:09:38,440 --> 00:09:43,520 During the week I developed the style to suit their taste. 124 00:09:43,600 --> 00:09:46,800 A nicer me began to take shape. 125 00:09:46,880 --> 00:09:52,520 Nice to meet you. Tell us about your foot massage salon. 126 00:09:52,600 --> 00:09:55,040 -Abrupt. - The movements are great. 127 00:09:55,120 --> 00:10:00,280 -We also do face and head. - Everyone likes a foot massage. 128 00:10:00,360 --> 00:10:03,720 - Great. He looks into the camera. -Abrupt. 129 00:10:03,800 --> 00:10:06,440 The group loved my new self. 130 00:10:06,520 --> 00:10:09,800 -Is it soapy water? - No, just water. 131 00:10:09,880 --> 00:10:13,560 - It's clean water. - It's interesting. 132 00:10:13,640 --> 00:10:15,560 Like that, yes. 133 00:10:15,640 --> 00:10:20,640 I was getting used to it, though would have become a better person. 134 00:10:20,720 --> 00:10:25,920 But before I fully bet, I wanted to test my new personality. 135 00:10:26,040 --> 00:10:29,040 We'll see that soon. But first: 136 00:10:30,000 --> 00:10:33,920 It is a luxury having someone do the laundry at your house. 137 00:10:34,040 --> 00:10:36,720 You want a tidy house- 138 00:10:36,800 --> 00:10:40,840 - but it often ends with that one's home is not entirely one's own. 139 00:10:40,920 --> 00:10:45,160 - Is it okay for me to wash here? -Here? Yes, then. 140 00:10:45,240 --> 00:10:48,400 Washing is an all-day inconvenience. 141 00:10:48,440 --> 00:10:53,720 I got the idea to help Candy Pallares in the laundry company The Help- 142 00:10:53,800 --> 00:10:56,520 - to offer customers faster washing. 143 00:10:56,600 --> 00:10:57,920 Nathan. 144 00:10:58,040 --> 00:11:02,880 I always have a weak handshake to show that I am not a threat. 145 00:11:04,600 --> 00:11:06,840 - It's nice. -Yes. 146 00:11:06,920 --> 00:11:09,560 We got to the point quickly. 147 00:11:09,640 --> 00:11:15,040 Many people want two people there for two hours for a standard wash. 148 00:11:15,120 --> 00:11:20,120 So a cleaner spends four hours, and two take two hours? 149 00:11:20,200 --> 00:11:27,000 Then 40 cleaners would wash a house in six minutes. 150 00:11:27,080 --> 00:11:33,360 With 40 cleaners, Candy could double the number of jobs per day. 151 00:11:33,440 --> 00:11:38,520 A customer would probably pay a premium fee to have the wash- 152 00:11:38,600 --> 00:11:41,760 - in the time it takes to buy a cup of coffee. 153 00:11:41,840 --> 00:11:47,120 The plan: The fastest washing in the country with 40 cleaners. 154 00:11:47,200 --> 00:11:53,440 If a customer requested it, I could offer it. I have people. 155 00:11:53,480 --> 00:11:56,600 But no one has asked for it. 156 00:11:56,680 --> 00:12:00,320 No one asks for anything which has not been invented yet. 157 00:12:00,400 --> 00:12:03,000 I don't know how it should work. 158 00:12:03,080 --> 00:12:07,160 Candy was interested, but coordination was a problem. 159 00:12:07,240 --> 00:12:11,840 I had to do a test. I found a guy who wanted to try. 160 00:12:11,920 --> 00:12:14,040 The dimensions of the room? 161 00:12:14,120 --> 00:12:17,440 I made a plan of the house. 162 00:12:17,520 --> 00:12:25,200 -Is there something there? -Someone must have stepped in dog poo. 163 00:12:25,280 --> 00:12:28,720 I hope it wasn't me. 164 00:12:30,920 --> 00:12:34,800 -Then they'll probably take it too. - That would be nice. 165 00:12:34,880 --> 00:12:41,120 The next day, Candy gathered her best cleaners to lead the work. 166 00:12:41,200 --> 00:12:44,320 Seven in the kitchen, five in the living room... 167 00:12:44,400 --> 00:12:48,920 We made a plan for to be able to wash in six minutes. 168 00:12:49,040 --> 00:12:54,880 For it to work, everyone had to go together, that's why I hired a bus. 169 00:12:55,000 --> 00:12:58,360 It parked in a central location. 170 00:12:58,440 --> 00:13:01,880 Candy brought together 40 cleaners. 171 00:13:02,000 --> 00:13:07,520 They were divided into groups, and everyone was given a special task. 172 00:13:07,600 --> 00:13:11,880 When everyone was on the bus, Candy went back to the office. 173 00:13:12,000 --> 00:13:14,040 Now I got to take over. 174 00:13:14,120 --> 00:13:18,120 - Then we drive. - Okay. 175 00:13:18,200 --> 00:13:22,080 I knew we had to keep the time. On the way to the house- 176 00:13:22,160 --> 00:13:25,680 - must be clear to everyone what they should do. 177 00:13:25,760 --> 00:13:31,240 -What is your job? - I'm going to mop under...the bed. 178 00:13:31,320 --> 00:13:37,440 You seem a little unsure. You don't have to guess when we're in there. 179 00:13:37,480 --> 00:13:40,320 -What is your job? - The sink. 180 00:13:40,400 --> 00:13:45,440 - Does the wash take six minutes? -Yes. 181 00:13:46,800 --> 00:13:52,160 Soon after, we arrived at the customer's home. Now I could do no more. 182 00:13:52,240 --> 00:13:55,320 - Okay, now we get started. -Now? 183 00:13:55,400 --> 00:13:59,160 The future of the concept lay in their hands to the cleaners. 184 00:13:59,240 --> 00:14:01,880 Are you ready? Go! 185 00:14:07,920 --> 00:14:09,720 Faster. Come on again. 186 00:14:13,400 --> 00:14:15,680 Hurry up. 187 00:14:18,040 --> 00:14:19,840 Hurry up. 188 00:14:24,040 --> 00:14:28,080 - Cool, huh? - Yes, it's incredible. 189 00:14:38,760 --> 00:14:45,680 -Are you with someone? -In L.A. is it hard- 190 00:14:45,760 --> 00:14:51,240 - to meet good people. I am between two relationships. 191 00:14:58,120 --> 00:15:05,640 -How was your last relationship? - We were serious and lived together. 192 00:15:07,480 --> 00:15:11,880 She married her ex- 193 00:15:12,000 --> 00:15:15,080 -and I train dogs in L.A. 194 00:15:25,120 --> 00:15:26,640 As soon as you can. 195 00:15:30,040 --> 00:15:32,200 Now we go. Come on again. 196 00:15:33,600 --> 00:15:36,000 Good work. Come on again. 197 00:15:37,360 --> 00:15:39,320 Come on again. 198 00:15:40,920 --> 00:15:45,640 When everyone was out, Jim got to say whether he was satisfied with the washing. 199 00:15:45,720 --> 00:15:51,440 It hasn't actually been that clean since I moved here. 200 00:15:51,520 --> 00:15:55,640 -And it was dirty here. -Yes, it looked terrible. 201 00:15:55,720 --> 00:16:02,000 It didn't take exactly six minutes. It took 8.16 minutes. 202 00:16:02,080 --> 00:16:09,080 - But Jim was satisfied with the result. - Good job. Thank you. 203 00:16:10,040 --> 00:16:15,600 What do you think of Jim? Isn't he a great host? 204 00:16:15,680 --> 00:16:21,000 And he is single. 205 00:16:21,080 --> 00:16:26,920 -Are you interested in any of them? - Kind, but they have struggled. 206 00:16:27,040 --> 00:16:31,840 - They really did a good job. - He can work on you. 207 00:16:39,520 --> 00:16:44,440 I was so pleased that I succeeded with the quick wash. 208 00:16:44,520 --> 00:16:49,240 The next day I asked Candy if she saw the potential in the idea. 209 00:16:49,320 --> 00:16:54,320 The biggest problem would be the coordination, how they got there. 210 00:16:54,400 --> 00:16:58,640 But the washing itself seems feasible. 211 00:16:58,720 --> 00:17:02,360 I didn't know if it would work, but it worked. 212 00:17:02,440 --> 00:17:06,040 Yes, we might do something like that in the future. 213 00:17:06,120 --> 00:17:10,360 -Like what? - Other tasks or opportunities. 214 00:17:10,440 --> 00:17:14,080 Yes, whatever it may be. 215 00:17:16,920 --> 00:17:24,360 -What are you doing later tonight? - I'll probably go and eat something. 216 00:17:24,440 --> 00:17:27,560 - Alone, or? - With my husband. 217 00:17:27,640 --> 00:17:30,760 -With your husband? -Yes. 218 00:17:35,080 --> 00:17:39,760 So cute. It was nice meeting you. 219 00:17:39,840 --> 00:17:44,320 Good luck with the company. I have to go. 220 00:17:44,400 --> 00:17:46,440 See you. 221 00:17:55,800 --> 00:17:59,800 Last season I helped a private detective. 222 00:17:59,880 --> 00:18:02,360 He wasn't a fan of my personality. 223 00:18:02,440 --> 00:18:05,680 You have a damn pink shirt. So awful. 224 00:18:05,760 --> 00:18:12,120 But thanks to the focus group could I become a more likeable person. 225 00:18:12,200 --> 00:18:17,160 As a final test, I greeted Brian to see what he thought. 226 00:18:17,240 --> 00:18:21,000 I have evolved thanks to you. 227 00:18:21,080 --> 00:18:26,760 Before I go talk to Brian I want to know if I look ok? 228 00:18:26,840 --> 00:18:32,600 Those clothes suit you. V-neck and jacket. 229 00:18:32,680 --> 00:18:34,760 - Does it look good? -Yes. 230 00:18:34,840 --> 00:18:38,200 -Is this me? - Be proud of who you are. 231 00:18:38,280 --> 00:18:44,200 With those encouraging words I left to Brian to see what he thought. 232 00:18:44,280 --> 00:18:47,360 -Brian. -Nathan. Does it stand? 233 00:18:47,440 --> 00:18:51,760 Last time I was here I was a little nervous. 234 00:18:51,840 --> 00:18:56,760 And I wasn't myself. I thought we could do it again. 235 00:18:56,840 --> 00:18:59,320 Now you can get to know me. 236 00:18:59,400 --> 00:19:03,120 You're still a jerk. But it's you. 237 00:19:03,200 --> 00:19:07,840 -What do you mean by jerk? - It means bullshit. Nerd. 238 00:19:07,920 --> 00:19:11,920 - Am I a nerd? - You have been that all your life. 239 00:19:12,040 --> 00:19:15,280 There is nothing wrong with that to be a goddamn nerd. 240 00:19:15,360 --> 00:19:18,760 -I'm not a nerd. -In my opinion. 241 00:19:18,840 --> 00:19:22,560 -Can you catch a ball? - I can catch it. 242 00:19:22,640 --> 00:19:27,640 Can you do that? I doubt that. I doubt you can. 243 00:19:27,720 --> 00:19:32,640 Brian still didn't like me, but I didn't know why. 244 00:19:32,720 --> 00:19:34,760 Don't be sad. 245 00:19:34,840 --> 00:19:41,080 When I got back to the car The group did not stand by its proposals. 246 00:19:41,160 --> 00:19:46,760 - The V-neck is too deep. - Why didn't you say that? 247 00:19:46,840 --> 00:19:51,040 - I asked. - I didn't know it was so deep. 248 00:19:51,120 --> 00:19:53,800 -Didn't you like it? -Not that deep. 249 00:19:53,880 --> 00:19:57,640 - I asked what you thought. -For dyp v-hals. 250 00:19:57,720 --> 00:20:00,040 You said you liked it. 251 00:20:00,120 --> 00:20:03,800 Det passer perfekt. V-halsen og dressjakka. 252 00:20:03,880 --> 00:20:08,120 Then I realized the mistake I had made angående eksperimentet. 253 00:20:08,200 --> 00:20:11,640 It was based on a judgment gjort av fire personer- 254 00:20:11,720 --> 00:20:17,200 - who had agreed to work in en lastebil. Klart det ikke funket. 255 00:20:17,280 --> 00:20:21,680 Maybe I couldn't do anything to become the guy everyone loves. 256 00:20:21,760 --> 00:20:26,120 But for a while it was felt Like I had a chance. 257 00:20:26,200 --> 00:20:28,440 Kan jeg få litt knaing? 258 00:20:38,320 --> 00:20:41,760 Hvor er nødutgangene? 259 00:20:44,920 --> 00:20:50,120 Nødutganger? Vi kan jo bruke the front door and the back door. 260 00:20:50,200 --> 00:20:53,240 The front and back door. Okay.