1 00:00:00,000 --> 00:00:04,162 WWW.MY-SUBS.CO 1 00:00:00,520 --> 00:00:02,520 - My name is Nathan Fielder, 2 00:00:02,520 --> 00:00:04,760 and I graduated from one of Canada's top business schools 3 00:00:04,780 --> 00:00:07,520 with really good grades. 4 00:00:07,520 --> 00:00:08,560 Now I'm using my knowledge 5 00:00:08,580 --> 00:00:11,520 to help struggling small business owners make it 6 00:00:11,520 --> 00:00:14,520 in this competitive world. 7 00:00:14,520 --> 00:00:17,520 This is "Nathan for You." 8 00:00:18,520 --> 00:00:19,520 There's nothing more fun 9 00:00:19,520 --> 00:00:21,520 than sitting on an animal that's bigger than you 10 00:00:21,520 --> 00:00:23,520 and riding it around, 11 00:00:23,520 --> 00:00:25,520 which is why Joy Lazarus of Park Place Stable 12 00:00:25,520 --> 00:00:27,520 in Malibu, California, has made a business 13 00:00:27,520 --> 00:00:30,520 out of charging people to do just that, 14 00:00:30,520 --> 00:00:32,520 unless, of course, you're overweight. 15 00:00:32,520 --> 00:00:34,520 - We don't want to injure our horses, 16 00:00:34,520 --> 00:00:36,080 and that's what it really comes down to, 17 00:00:36,100 --> 00:00:37,520 so, you know, we're not gonna allow 18 00:00:37,520 --> 00:00:39,520 a 400-pound person to ride. 19 00:00:39,520 --> 00:00:41,520 - But unlike Joy, I believe that everyone 20 00:00:41,520 --> 00:00:43,520 should be able to mount a horse, 21 00:00:43,520 --> 00:00:45,520 so I paid her a visit with a way to help. 22 00:00:45,520 --> 00:00:47,680 You know, it's nice to think about your horses and all, 23 00:00:48,140 --> 00:00:50,510 but humans have feelings too. 24 00:00:50,520 --> 00:00:53,520 - I don't want to reject anybody, 25 00:00:53,520 --> 00:00:57,520 but there's... you know, there's... there's nothing I can do. 26 00:00:57,520 --> 00:00:58,680 - Right now, the heaviest load 27 00:00:58,700 --> 00:01:01,520 a horse can carry is 220 pounds, 28 00:01:01,520 --> 00:01:03,520 and if Joy allowed riders above that weight 29 00:01:03,520 --> 00:01:04,520 to mount a horse, 30 00:01:04,520 --> 00:01:06,520 there's a big risk the animal will buckle 31 00:01:06,520 --> 00:01:09,520 and suffer severe or even fatal injuries. 32 00:01:09,520 --> 00:01:11,520 [gunshot, bell rings] 33 00:01:11,520 --> 00:01:14,520 But if plus-sized customers could have their weight offset 34 00:01:14,520 --> 00:01:16,520 by being tied to helium-filled weather balloons, 35 00:01:17,520 --> 00:01:19,520 Joy would be able to expand her customer base 36 00:01:19,520 --> 00:01:21,520 to a totally unserved market. 37 00:01:26,520 --> 00:01:31,520 - So, um, you want to put balloons on a person? 38 00:01:31,520 --> 00:01:32,520 - Correct. - Okay. 39 00:01:32,520 --> 00:01:34,520 - Sometimes it's not about, you know, 40 00:01:34,520 --> 00:01:35,520 only making money. 41 00:01:35,520 --> 00:01:37,520 It's about doing what's right. 42 00:01:37,520 --> 00:01:39,040 Imagine if you were the only place that 43 00:01:39,060 --> 00:01:43,190 could provide horsey rides for the, uh, morbidly obese. 44 00:01:43,520 --> 00:01:44,520 - But I don't, I mean... 45 00:01:44,520 --> 00:01:46,760 - I don't want you to end up on the wrong side of history 46 00:01:46,780 --> 00:01:49,520 with this one. 47 00:01:49,520 --> 00:01:50,520 - Okay. 48 00:01:50,520 --> 00:01:53,520 - Joy was in, so the next morning, 49 00:01:53,520 --> 00:01:55,520 I ordered some weather balloons online 50 00:01:55,520 --> 00:01:56,800 and amassed a stockpile of helium 51 00:01:56,820 --> 00:01:59,520 to conduct a preliminary weight test. 52 00:01:59,520 --> 00:02:01,520 I discovered that each helium-filled balloon 53 00:02:01,520 --> 00:02:03,520 I attached to me would reduce my weight 54 00:02:03,520 --> 00:02:05,520 by 20 pounds, so it was a simple matter 55 00:02:05,520 --> 00:02:07,520 of adding more until each customer 56 00:02:07,520 --> 00:02:09,520 was below the weight limit, 57 00:02:09,520 --> 00:02:10,600 but I still had to factor in 58 00:02:10,620 --> 00:02:12,620 the harsh conditions of the trail. 59 00:02:13,520 --> 00:02:15,520 You see, when Joy took me along the route earlier, 60 00:02:15,520 --> 00:02:16,760 I noticed there were two things 61 00:02:16,780 --> 00:02:18,520 that could compromise the balloons, 62 00:02:18,520 --> 00:02:21,520 the sharp branches that hung over the trails 63 00:02:21,520 --> 00:02:23,520 and the razor-beaked birds that were in the sky. 64 00:02:23,520 --> 00:02:25,520 If either one of them came in contact 65 00:02:25,520 --> 00:02:26,520 with our balloons, 66 00:02:26,520 --> 00:02:29,520 the result would be disastrous. 67 00:02:29,520 --> 00:02:31,520 With a horse's life at stake, 68 00:02:31,520 --> 00:02:33,520 I wasn't gonna take any chances, 69 00:02:33,520 --> 00:02:34,560 so I came up with the idea 70 00:02:34,580 --> 00:02:37,520 of having two pizza-paddle-like branch blockers 71 00:02:37,520 --> 00:02:40,520 that would protect the balloons from any punctures. 72 00:02:40,520 --> 00:02:41,520 Nice. 73 00:02:41,520 --> 00:02:42,880 This would work well for the trees, 74 00:02:42,900 --> 00:02:45,520 but unlike branches, birds are a moving target 75 00:02:45,520 --> 00:02:48,520 that would require a more precise approach. 76 00:02:48,520 --> 00:02:50,520 So I paid a visit to a local gun shop 77 00:02:50,520 --> 00:02:52,520 to see if there were any nonlethal ways 78 00:02:52,520 --> 00:02:54,520 to incapacitate a bird. 79 00:02:54,520 --> 00:02:56,520 I'm looking for a gun that will, like, 80 00:02:56,520 --> 00:02:59,520 stun a bird but not kill it. 81 00:02:59,520 --> 00:03:01,520 - Doesn't exist. 82 00:03:01,520 --> 00:03:03,520 Odds are, you're gonna kill it or cripple it. 83 00:03:03,520 --> 00:03:06,520 - I didn't want to kill a bird, so I explained my entire plan 84 00:03:06,520 --> 00:03:09,520 to the clerk to see if he had any other ideas, 85 00:03:10,520 --> 00:03:11,760 but that's when his mood soured. 86 00:03:11,780 --> 00:03:14,520 - You want to suspend people with helium balloons 87 00:03:14,520 --> 00:03:16,520 so that it alleviates the weight of them 88 00:03:16,520 --> 00:03:17,520 on the back of a horse. 89 00:03:17,520 --> 00:03:18,520 - Yes. 90 00:03:18,520 --> 00:03:20,520 - [sighs] I do not believe 91 00:03:20,520 --> 00:03:23,520 in this... in this "hug the world" scenario 92 00:03:23,520 --> 00:03:25,520 that you're describing where everybody 93 00:03:25,520 --> 00:03:28,520 has a right to do everything just because they want to. 94 00:03:28,520 --> 00:03:29,520 - I disagree. 95 00:03:29,520 --> 00:03:32,520 I think anyone should be able to do anything. 96 00:03:32,520 --> 00:03:34,520 - I do not have 97 00:03:34,520 --> 00:03:36,520 a "bubble gum and sunshine" view of the world. 98 00:03:36,520 --> 00:03:37,520 - Uh-oh! Uh-oh! 99 00:03:37,520 --> 00:03:39,520 If people don't suffer for their own stupidity, 100 00:03:39,520 --> 00:03:40,960 nobody learns. - What was that sound? 101 00:03:40,980 --> 00:03:43,520 - Sorry, that was my... - Oh. 102 00:03:43,520 --> 00:03:45,520 Cell phone telling me there's a message. 103 00:03:45,520 --> 00:03:47,520 Let me put that on... forgot to put that on silent. 104 00:03:47,520 --> 00:03:49,520 - It says "uh-oh" like that every time? 105 00:03:49,520 --> 00:03:50,640 - Every time I get a message. 106 00:03:50,660 --> 00:03:52,520 - Do you have an option of what it says? 107 00:03:52,520 --> 00:03:53,520 - Yeah. 108 00:03:53,520 --> 00:03:55,520 - And you chose that? - Yep. 109 00:03:55,520 --> 00:03:57,520 - It was clear this guy wasn't gonna help me 110 00:03:57,520 --> 00:04:00,520 find a way to protect my balloons from birds, 111 00:04:00,520 --> 00:04:02,520 but that's when it occurred to me 112 00:04:02,520 --> 00:04:04,520 that I might be able to adapt a tool 113 00:04:04,520 --> 00:04:06,520 that farmers had been using on the ground for years 114 00:04:07,520 --> 00:04:08,520 to the sky. 115 00:04:08,520 --> 00:04:10,520 A flying scarecrow. 116 00:04:10,520 --> 00:04:13,520 It was the nonviolent solution I was looking for. 117 00:04:13,520 --> 00:04:14,640 So, with everything I needed, 118 00:04:14,660 --> 00:04:16,520 I could now head back to Park Place Stable 119 00:04:16,520 --> 00:04:18,520 to put my idea to the test. 120 00:04:19,520 --> 00:04:21,520 I had found an overweight man named Heath 121 00:04:21,520 --> 00:04:23,520 who was willing to try out my concept. 122 00:04:23,520 --> 00:04:25,520 And after doing an official weigh-in... 123 00:04:25,520 --> 00:04:26,520 275. 124 00:04:26,520 --> 00:04:29,520 I calculated it would take exactly three balloons 125 00:04:29,520 --> 00:04:31,520 to bring him under the weight limit. 126 00:04:31,520 --> 00:04:33,520 But as he started getting strapped in, 127 00:04:33,520 --> 00:04:34,840 I noticed that two other customers 128 00:04:35,520 --> 00:04:36,960 who had been booked for the same ride 129 00:04:36,980 --> 00:04:38,520 were looking at Heath and snickering. 130 00:04:38,520 --> 00:04:40,520 I had already explained to them 131 00:04:40,520 --> 00:04:42,520 that we were accommodating an overweight customer, 132 00:04:42,520 --> 00:04:45,520 so this behavior was completely inappropriate. 133 00:04:45,520 --> 00:04:48,520 So, before we headed out, I decided to give them a talk. 134 00:04:48,520 --> 00:04:51,520 Can I ask what's funny about what we're doing here? 135 00:04:51,520 --> 00:04:54,520 - There's three massive balloons ha... attached to a man. 136 00:04:55,520 --> 00:04:57,520 Right there. 137 00:04:57,520 --> 00:04:59,520 - I mean, this is the only way he can ride a horse. 138 00:04:59,540 --> 00:05:01,520 Would you laugh at a wheelchair? 139 00:05:01,520 --> 00:05:03,520 I mean, that's a medical device he's wearing. 140 00:05:03,520 --> 00:05:06,520 - Okay. You're 100% right. 141 00:05:06,520 --> 00:05:07,520 - Right. 142 00:05:07,520 --> 00:05:09,520 Just because he's a larger man 143 00:05:09,520 --> 00:05:11,120 and hooked up to giant helium balloons... 144 00:05:11,140 --> 00:05:12,520 - [giggles] 145 00:05:12,520 --> 00:05:13,680 - It doesn't mean... excuse me? 146 00:05:13,700 --> 00:05:15,520 - It's not funny at all. 147 00:05:15,520 --> 00:05:16,520 - Right. 148 00:05:16,520 --> 00:05:20,520 'Cause if I see either of you so much as smirk 149 00:05:20,520 --> 00:05:23,520 from this point forward, your ride is over. 150 00:05:23,520 --> 00:05:24,520 Got it? - Yes. 151 00:05:24,520 --> 00:05:26,520 - Mm-hmm. 152 00:05:28,520 --> 00:05:29,520 - All right. 153 00:05:29,520 --> 00:05:32,520 - With the normal riders promising to be respectful 154 00:05:32,520 --> 00:05:36,520 and Heath now weighing in below the 220-pound limit... 155 00:05:36,520 --> 00:05:37,520 How does it feel? - Good. Feels good. 156 00:05:37,520 --> 00:05:38,520 - Do you feel lighter? - Yeah, I feel light. 157 00:05:38,520 --> 00:05:39,520 I feel good. 158 00:05:39,520 --> 00:05:41,520 - It was finally time for everyone to saddle up, 159 00:05:41,520 --> 00:05:44,520 so the ride could begin. 160 00:05:44,520 --> 00:05:46,520 Great. 161 00:05:46,520 --> 00:05:49,520 And I watched as, for the first time in history, 162 00:05:49,520 --> 00:05:52,520 a plus-sized man was able to ride a horse. 163 00:05:52,520 --> 00:05:55,520 [inspirational music] 164 00:05:55,520 --> 00:05:57,520 With my branch blockers trailing close behind 165 00:05:57,520 --> 00:06:00,520 and the flying scarecrow overhead, 166 00:06:00,520 --> 00:06:02,520 I felt that we were ready for anything 167 00:06:02,520 --> 00:06:04,520 Mother Nature could throw at us. 168 00:06:04,520 --> 00:06:06,520 ♪ 169 00:06:06,520 --> 00:06:07,520 And it wasn't long 170 00:06:07,520 --> 00:06:10,520 until my balloon protection system was put to the test 171 00:06:10,520 --> 00:06:13,520 as my branch-blocking team raced into position 172 00:06:13,520 --> 00:06:15,520 to guide Heath through a narrow clearing... 173 00:06:15,520 --> 00:06:16,520 - You're good to go. 174 00:06:16,520 --> 00:06:18,520 - And all we could do now was pray. 175 00:06:18,520 --> 00:06:23,520 ♪ 176 00:06:24,520 --> 00:06:26,520 The system worked flawlessly, 177 00:06:26,520 --> 00:06:28,520 and for the rest of the trail, tree after tree, 178 00:06:29,520 --> 00:06:32,520 my team was able to keep the delicate balloons intact, 179 00:06:32,520 --> 00:06:35,520 making the ride a success. 180 00:06:35,520 --> 00:06:41,520 ♪ 181 00:06:41,520 --> 00:06:45,520 And as the evening fog rolled in over the Malibu Hills, 182 00:06:45,520 --> 00:06:47,520 I couldn't help but feel like it might just be 183 00:06:47,520 --> 00:06:48,520 the white breath of God, 184 00:06:48,520 --> 00:06:51,520 opening his mouth to say, "Nice work." 185 00:06:51,520 --> 00:06:53,520 So I met up with Joy to congratulate her 186 00:06:54,100 --> 00:06:55,520 on making history. 187 00:06:55,520 --> 00:06:57,520 It's a big moment, right? 188 00:06:57,520 --> 00:06:59,520 - I guess, yeah. 189 00:06:59,520 --> 00:07:01,520 - Because of you, overweight people 190 00:07:01,520 --> 00:07:03,520 all over the world can now ride horseys. 191 00:07:04,520 --> 00:07:06,640 I mean, this is how you'll be remembered when you die. 192 00:07:07,520 --> 00:07:08,680 - I'm not sure about that one, 193 00:07:08,680 --> 00:07:09,680 but I hope I'm remembered 194 00:07:09,700 --> 00:07:12,510 for the World Championships that I won, 195 00:07:12,520 --> 00:07:15,520 to be honest with you, not for doing these balloons. 196 00:07:15,520 --> 00:07:16,520 - You should be proud of this achievement, Joy. 197 00:07:16,520 --> 00:07:18,520 - I am extremely proud of this achievement. 198 00:07:18,520 --> 00:07:21,520 - This is a good thing to be remembered by. 199 00:07:21,520 --> 00:07:23,480 - Well, you know, there are a lot of things that... 200 00:07:23,520 --> 00:07:25,520 and my... that I... that I hope to be known for, 201 00:07:25,520 --> 00:07:28,150 especially horses and maybe, you know, for my dogs, 202 00:07:28,520 --> 00:07:30,520 and, you know, I did photography too, and... 203 00:07:30,520 --> 00:07:32,520 - No offense, I don't think 204 00:07:32,520 --> 00:07:35,520 anyone's gonna remember you for that. 205 00:07:35,520 --> 00:07:36,520 - Hard to say. [chuckles] 206 00:07:36,520 --> 00:07:40,520 - Well, a legacy isn't always something you get to choose, 207 00:07:40,520 --> 00:07:44,520 and I truly believe that this, and only this, 208 00:07:44,520 --> 00:07:47,520 will be your legacy. 209 00:07:47,520 --> 00:07:49,520 And there is nothing more to discuss about it. 210 00:07:55,150 --> 00:07:57,150 - If you're a regular viewer of the show, 211 00:07:57,150 --> 00:07:59,390 you've probably noticed that I have a keen sense of style 212 00:08:00,150 --> 00:08:03,150 that's both professional and approachable. 213 00:08:03,150 --> 00:08:05,150 But I recently discovered that by wearing 214 00:08:05,150 --> 00:08:07,150 one of my signature articles of clothing, 215 00:08:07,150 --> 00:08:10,150 I may have unintentionally committed a hate crime 216 00:08:10,150 --> 00:08:12,150 against the Jewish people. 217 00:08:12,150 --> 00:08:15,150 And that's not good. 218 00:08:15,150 --> 00:08:17,150 My favorite jacket for the last decade 219 00:08:17,150 --> 00:08:19,150 has been a windbreaker made by Taiga, 220 00:08:19,150 --> 00:08:22,150 a popular outerwear company based out of my hometown 221 00:08:22,150 --> 00:08:24,150 of Vancouver, BC. 222 00:08:24,150 --> 00:08:26,150 I love the jacket so much 223 00:08:26,150 --> 00:08:29,150 that I've worn it in nearly every episode of my show, 224 00:08:29,150 --> 00:08:30,270 so you can imagine my horror 225 00:08:30,300 --> 00:08:32,160 when I recently discovered that Taiga 226 00:08:32,150 --> 00:08:35,150 had published a tribute to notorious Holocaust denier 227 00:08:35,150 --> 00:08:38,150 Doug Collins in their winter catalog 228 00:08:38,150 --> 00:08:41,150 amongst a selection of fleece socks and balaclavas. 229 00:08:41,150 --> 00:08:43,150 When asked for comment by a Jewish newspaper, 230 00:08:44,150 --> 00:08:47,150 the company refused to explain their actions. 231 00:08:47,150 --> 00:08:49,150 My dad, who is also a longtime fan 232 00:08:49,150 --> 00:08:51,150 of the German-engineered windbreaker, 233 00:08:51,150 --> 00:08:53,150 was actually shamed by a member of his synagogue 234 00:08:53,150 --> 00:08:55,150 for wearing the coat. 235 00:08:55,150 --> 00:08:58,150 - I think he wanted me to rip the Taiga label off. 236 00:08:58,150 --> 00:09:00,150 He was really quite incensed. 237 00:09:00,150 --> 00:09:03,150 - And he had strong feelings about me wearing it on TV. 238 00:09:03,150 --> 00:09:04,910 - I don't think you should promote a business 239 00:09:05,150 --> 00:09:06,150 that's anti-Semitic. 240 00:09:06,150 --> 00:09:10,150 - It was clear I could never wear my Taiga jacket again, 241 00:09:10,150 --> 00:09:11,510 but in searching for a replacement, 242 00:09:11,540 --> 00:09:14,160 I realized I couldn't be sure any of these other brands 243 00:09:14,150 --> 00:09:16,900 weren't hiding dark secrets as well, 244 00:09:17,150 --> 00:09:19,150 so I decided the only way to be safe 245 00:09:19,150 --> 00:09:21,150 was to start a jacket company of my own. 246 00:09:21,150 --> 00:09:23,150 So, after coming up with a cool name, 247 00:09:23,150 --> 00:09:26,150 Summit Ice, I had a custom softshell jacket 248 00:09:26,150 --> 00:09:28,150 designed to my specifications. 249 00:09:28,150 --> 00:09:30,150 To undo the damage I'd done, 250 00:09:30,150 --> 00:09:32,190 I needed my brand to stand for something, 251 00:09:33,150 --> 00:09:36,150 so I created a website to help launch Summit Ice 252 00:09:36,150 --> 00:09:39,150 as the first outdoor apparel company to openly promote 253 00:09:39,150 --> 00:09:41,150 the true story of the Holocaust. 254 00:09:41,150 --> 00:09:42,150 It was important to me 255 00:09:42,150 --> 00:09:45,150 that every single person involved in the brand, 256 00:09:45,150 --> 00:09:47,150 down to the model I hired for product shots, 257 00:09:47,150 --> 00:09:49,150 shared in the company's core beliefs. 258 00:09:49,150 --> 00:09:52,150 6 million Jews died in the Holocaust, approximately. 259 00:09:52,150 --> 00:09:54,150 - Okay. 260 00:09:54,150 --> 00:09:56,030 - So how many Jews died, then, in the Holocaust? 261 00:09:56,150 --> 00:09:57,190 - 6 million. - Okay. Great. 262 00:09:58,150 --> 00:09:58,150 - Cool. - Let's sell some jackets. 263 00:09:59,150 --> 00:10:00,150 - Okay. 264 00:10:00,150 --> 00:10:02,150 - With a team free of Holocaust deniers 265 00:10:02,150 --> 00:10:03,150 and professional photos 266 00:10:03,150 --> 00:10:05,150 that made the jacket look really cool, 267 00:10:05,150 --> 00:10:08,150 I had nearly everything I needed to begin marketing 268 00:10:08,150 --> 00:10:11,150 my softshell jackets to the world. 269 00:10:11,150 --> 00:10:13,150 But for this brand to have credibility, 270 00:10:13,150 --> 00:10:15,150 I'd need the support of a Jewish leader. 271 00:10:15,150 --> 00:10:19,150 So I arranged a meeting with L.A.-based rabbi Shalom Denbo 272 00:10:19,150 --> 00:10:21,310 and showed him my business plan and marketing materials 273 00:10:21,340 --> 00:10:23,160 to get his guidance on how to convey 274 00:10:23,150 --> 00:10:26,150 the core values of Summit Ice. 275 00:10:26,150 --> 00:10:27,270 - See, "deny nothing," okay, 276 00:10:27,300 --> 00:10:29,300 you're not focusing on something specific. 277 00:10:30,150 --> 00:10:31,470 - "Deny nothing" is too ambiguous? 278 00:10:31,480 --> 00:10:33,480 - Yeah, you probably want to have some image 279 00:10:33,480 --> 00:10:36,160 that immediately focuses the viewer on, 280 00:10:36,150 --> 00:10:38,150 "There's something more than just a jacket." 281 00:10:39,150 --> 00:10:43,150 Perhaps an image that immediately identifies 282 00:10:43,150 --> 00:10:44,150 with the Holocaust. 283 00:10:44,150 --> 00:10:46,150 An armband. - Right. 284 00:10:46,150 --> 00:10:47,150 - A swastika. 285 00:10:47,530 --> 00:10:49,160 - They should see images of that? 286 00:10:49,150 --> 00:10:53,150 - Yeah, the ovens, the... the gas chambers, 287 00:10:53,150 --> 00:10:55,150 the pits where they lined them up to shoot them 288 00:10:55,150 --> 00:10:57,150 before the gas chambers. 289 00:10:57,150 --> 00:11:00,150 - But we're trying to sell jackets too, right? 290 00:11:00,150 --> 00:11:01,150 - Yeah. 291 00:11:01,150 --> 00:11:02,350 You need to see images to know, 292 00:11:02,380 --> 00:11:05,160 you can't go through life with your head in the sand. 293 00:11:05,150 --> 00:11:06,510 These things are real. They happen. 294 00:11:06,540 --> 00:11:08,160 - Rabbi Denbo suggested having some sort 295 00:11:08,150 --> 00:11:11,150 of physical retail display that could include 296 00:11:11,150 --> 00:11:13,150 educational materials for consumers, 297 00:11:13,150 --> 00:11:15,150 so I reached out to a local outdoor store 298 00:11:15,150 --> 00:11:18,150 whose manager seemed interested in carrying our brand. 299 00:11:19,150 --> 00:11:20,150 Just so you know, uh, 300 00:11:20,150 --> 00:11:22,150 our company's a strong supporter of, uh, 301 00:11:22,150 --> 00:11:23,150 Holocaust awareness education. 302 00:11:23,150 --> 00:11:24,150 - Oh, neat, I didn't know that. That's cool. 303 00:11:24,150 --> 00:11:25,750 - Just wanted to make sure it's something 304 00:11:25,780 --> 00:11:27,140 you're comfortable with, cool with. 305 00:11:27,150 --> 00:11:28,150 - Oh, for sure, yeah. - All right. Cool. 306 00:11:28,150 --> 00:11:29,150 - Yeah. Absolutely. 307 00:11:29,150 --> 00:11:31,150 - With the manager intrigued, we set up a time 308 00:11:31,150 --> 00:11:34,150 for him to see our display later that week. 309 00:11:34,150 --> 00:11:35,670 So we'll check back with this in a bit. 310 00:11:35,700 --> 00:11:38,160 But first: Susan Kim is the owner 311 00:11:38,150 --> 00:11:40,150 of Elizabeth Albert, a boutique that sells 312 00:11:40,150 --> 00:11:43,150 some of the top women's fashions on the Burbank strip. 313 00:11:43,150 --> 00:11:46,150 But lately, she's noticed that sales have taken a dip. 314 00:11:46,150 --> 00:11:47,150 - People are buying less, 315 00:11:47,180 --> 00:11:49,160 or they're really tightening their belt. 316 00:11:49,150 --> 00:11:51,150 - It could be because, in a neighborhood 317 00:11:51,150 --> 00:11:53,150 populated largely by young couples, 318 00:11:53,150 --> 00:11:56,150 Susan was forgetting all about the men. 319 00:11:56,150 --> 00:11:57,390 So I paid her a visit with a way 320 00:11:57,420 --> 00:11:59,160 to keep couples happy in her store. 321 00:11:59,150 --> 00:12:02,150 To be honest with you, as a guy, 322 00:12:02,150 --> 00:12:03,270 this store is pretty boring. 323 00:12:03,300 --> 00:12:05,160 - 'Cause it's a women's store. 324 00:12:05,150 --> 00:12:06,150 - Exactly. - Yeah. 325 00:12:06,150 --> 00:12:09,150 - So, if I came in here with my girlfriend, 326 00:12:09,150 --> 00:12:10,510 hypothetically speaking... - Mm-hmm. 327 00:12:10,540 --> 00:12:12,160 - I don't have a... have a girlfriend... 328 00:12:12,150 --> 00:12:15,150 um, but... 329 00:12:15,150 --> 00:12:17,150 you know, I think I'd be nagging her to leave. 330 00:12:17,150 --> 00:12:21,150 - 'Cause men don't like to spend time 331 00:12:21,150 --> 00:12:24,150 in a women's clothing store anyway. 332 00:12:24,150 --> 00:12:25,150 - Until now. 333 00:12:25,150 --> 00:12:27,150 You see, when a guy has nothing to do, 334 00:12:27,150 --> 00:12:30,150 the woman he's with feels a psychological pressure 335 00:12:30,150 --> 00:12:32,150 to leave, which will often keep her 336 00:12:32,150 --> 00:12:34,150 from staying longer and buying more stuff. 337 00:12:35,150 --> 00:12:39,150 A dedicated Man Zone where guys can chill and relax 338 00:12:39,150 --> 00:12:40,150 while the women shop. 339 00:12:40,150 --> 00:12:43,150 - That's... sure, that makes sense. 340 00:12:43,150 --> 00:12:44,390 - I mean, trust me, I know guys. 341 00:12:44,420 --> 00:12:46,160 All we need is a beer in our hand 342 00:12:46,150 --> 00:12:48,150 and a bro by our side, and we are out of the way. 343 00:12:49,150 --> 00:12:52,150 - I never... I've, in fact, never heard 344 00:12:52,150 --> 00:12:53,150 any guy saying that. 345 00:12:53,150 --> 00:12:57,150 "If I had a brew and a bro, I'm fine." 346 00:12:57,150 --> 00:12:59,150 - I totally hear you, but leave it to me 347 00:12:59,150 --> 00:13:00,150 for the guy stuff. 348 00:13:00,150 --> 00:13:02,150 Trust me. 349 00:13:02,150 --> 00:13:03,150 - Okay. 350 00:13:03,150 --> 00:13:05,150 - Susan was on board, and we decided 351 00:13:05,150 --> 00:13:08,150 that her back storage area would be the perfect spot 352 00:13:08,150 --> 00:13:10,150 for the new Man Zone. 353 00:13:10,150 --> 00:13:12,150 So the next day, I had my team bring in 354 00:13:12,150 --> 00:13:14,150 all the essentials to make this room 355 00:13:14,150 --> 00:13:17,150 the ultimate hangout den for guys. 356 00:13:17,150 --> 00:13:19,150 And once everything was in its place, 357 00:13:19,150 --> 00:13:22,150 all we had to do was wait for the first couple to come in 358 00:13:22,150 --> 00:13:24,150 to see if my Man Zone would work. 359 00:13:24,150 --> 00:13:25,150 Just so you guys know, 360 00:13:25,150 --> 00:13:28,150 Elizabeth Albert has a dedicated Man Zone, 361 00:13:28,150 --> 00:13:30,150 so that means while the lady shops, 362 00:13:30,150 --> 00:13:31,430 you have a place you can hang out 363 00:13:32,150 --> 00:13:33,470 that's both comfortable and geared 364 00:13:33,500 --> 00:13:34,660 towards your masculine needs. 365 00:13:35,150 --> 00:13:35,650 [both laugh] 366 00:13:36,150 --> 00:13:37,150 So, if you wanna come hang out there 367 00:13:37,150 --> 00:13:38,430 and let... give her time to shop... 368 00:13:38,440 --> 00:13:39,440 You want? It's up to you. 369 00:13:39,440 --> 00:13:41,160 - You do that, okay? - Yeah. 370 00:13:41,150 --> 00:13:43,150 - Don't leave this, uh, bro hangin', dawg. 371 00:13:43,150 --> 00:13:44,350 - You know what I mean? - Yeah. 372 00:13:44,380 --> 00:13:46,160 - Great, and we'll be having fun in there, 373 00:13:46,150 --> 00:13:47,430 so take as much time as you need. 374 00:13:47,460 --> 00:13:49,160 - All right, thank you. - Yeah, no problem. 375 00:13:49,150 --> 00:13:51,150 I knew it wouldn't be too much of a challenge 376 00:13:51,150 --> 00:13:52,230 to lure guys into the Zone, 377 00:13:52,260 --> 00:13:55,160 and once they saw it had everything a guy could want, 378 00:13:55,150 --> 00:13:58,150 I was hopeful they wouldn't want to leave. 379 00:13:58,150 --> 00:13:59,390 Free at last, free at last, huh? 380 00:14:02,150 --> 00:14:03,150 I mean, do you feel free? 381 00:14:03,150 --> 00:14:05,150 - Yeah. 382 00:14:07,150 --> 00:14:08,470 - Things were off to a good start. 383 00:14:09,150 --> 00:14:11,150 The guy's girlfriend was leisurely shopping, 384 00:14:11,150 --> 00:14:12,150 while back in the Zone... 385 00:14:12,180 --> 00:14:14,160 You know what I feel like? 386 00:14:14,150 --> 00:14:16,150 A mother-effin' beer. 387 00:14:16,150 --> 00:14:20,150 It was just boys being boys... 388 00:14:20,150 --> 00:14:21,150 Nice catch. 389 00:14:21,150 --> 00:14:23,150 Just two dudes doing what guys do best... 390 00:14:24,150 --> 00:14:25,150 Crack that shit. 391 00:14:25,150 --> 00:14:27,150 Hanging out, grabbing a brewski, 392 00:14:27,150 --> 00:14:29,150 and watching royalty-free football. 393 00:14:29,150 --> 00:14:31,150 Oh, yeah. 394 00:14:31,150 --> 00:14:33,150 Tampa Bay Bandits versus Houston Gamblers. 395 00:14:33,150 --> 00:14:35,150 Enjoy. 396 00:14:37,150 --> 00:14:40,150 Big tackle coming. 397 00:14:40,150 --> 00:14:41,150 There we go. 398 00:14:41,150 --> 00:14:43,150 I thought he was having a good time, 399 00:14:43,150 --> 00:14:45,150 but then, something bad happened. 400 00:14:46,150 --> 00:14:47,150 - I'ma go. I'ma head out. 401 00:14:47,150 --> 00:14:48,150 - Okay. 402 00:14:48,150 --> 00:14:50,150 The guy decided to leave the Zone 403 00:14:50,150 --> 00:14:53,150 and go back to his girlfriend after only four minutes. 404 00:14:53,150 --> 00:14:57,150 And even worse, moments later, they left the shop entirely. 405 00:14:57,150 --> 00:14:59,150 This was not what I had promised Susan. 406 00:14:59,150 --> 00:15:01,150 I worried that if I lost another guy that quickly, 407 00:15:02,150 --> 00:15:03,510 there would be no winning her back. 408 00:15:03,540 --> 00:15:05,160 So when the next couple came in, 409 00:15:05,150 --> 00:15:06,430 I had to somehow figure out a way 410 00:15:07,150 --> 00:15:08,550 to keep the guy chilling for longer, 411 00:15:08,580 --> 00:15:10,420 or else my Man Zone didn't stand a chance. 412 00:15:11,590 --> 00:15:12,670 - You know what I feel like? 413 00:15:12,700 --> 00:15:15,600 - Oh, yeah? - A mother-effin' beer. 414 00:15:15,590 --> 00:15:18,590 Oop. Sorry. 415 00:15:18,590 --> 00:15:20,590 Just meant to do a little move. 416 00:15:20,590 --> 00:15:22,070 - Okay. Oh, cool. - There you go, man. 417 00:15:22,100 --> 00:15:23,600 - I appreciate it, bro. - Enjoy. 418 00:15:23,590 --> 00:15:25,670 So far, things were working out with my second guy... 419 00:15:25,700 --> 00:15:26,600 - That's not good. 420 00:15:26,590 --> 00:15:27,590 - Gotta let it set. 421 00:15:27,590 --> 00:15:30,590 As he was relaxed and enjoying his beer. 422 00:15:30,590 --> 00:15:33,590 But when I put on football again, 423 00:15:33,590 --> 00:15:35,590 for some reason, this guy wasn't into it either. 424 00:15:35,590 --> 00:15:37,590 Great touchdown celebration coming up. 425 00:15:38,590 --> 00:15:40,590 Love that celebration. 426 00:15:40,590 --> 00:15:44,590 Just a few minutes in, I could tell I was losing him quick. 427 00:15:44,590 --> 00:15:46,590 And with his girlfriend just starting to shop, 428 00:15:46,590 --> 00:15:49,590 I desperately needed to turn things around. 429 00:15:49,590 --> 00:15:51,590 But that's when I realized I hadn't yet bro'd down 430 00:15:51,590 --> 00:15:55,590 about the one thing that's on every guy's mind. 431 00:15:55,590 --> 00:15:57,150 You know what I like more than anything? 432 00:15:57,180 --> 00:15:58,600 - What? - Sex. 433 00:15:58,590 --> 00:15:59,790 - Se... oh, yeah. Hell yeah, man. 434 00:15:59,790 --> 00:16:01,190 You can never get too much sex, man. 435 00:16:01,220 --> 00:16:03,600 - Yeah, exactly. - Never too much sex, bro. 436 00:16:03,590 --> 00:16:04,950 Oh, yeah. - Definitely, definitely. 437 00:16:04,980 --> 00:16:07,600 - Oh, yeah. Mm-hmm. 438 00:16:07,590 --> 00:16:11,590 - What's your favorite, uh, posish? 439 00:16:11,590 --> 00:16:13,590 - From the back. - Hmm? 440 00:16:13,590 --> 00:16:15,590 - From the back, yeah. From behind, yeah. 441 00:16:15,590 --> 00:16:16,950 - Oh, nice. - Straight damage, bro. 442 00:16:16,980 --> 00:16:18,600 - Mine's missionary. - Missionary? 443 00:16:18,590 --> 00:16:19,590 - Yeah. - Yeah. 444 00:16:19,590 --> 00:16:22,590 - Guy on top, girl on the bottom. 445 00:16:22,590 --> 00:16:24,590 - There you go. Nothing's wrong with that, man. 446 00:16:24,590 --> 00:16:25,630 Nothing's wrong with that. 447 00:16:25,660 --> 00:16:27,600 - The sex talk was working, 448 00:16:27,590 --> 00:16:29,590 and the guy was loving every minute of it. 449 00:16:29,590 --> 00:16:30,590 Bareback or use a condom? 450 00:16:30,620 --> 00:16:32,600 - Oh, bareback, man. I love the feeling. 451 00:16:32,590 --> 00:16:33,590 - Only way. - All the way, bro. 452 00:16:33,590 --> 00:16:34,590 - Only way. - Only way. 453 00:16:34,590 --> 00:16:35,590 - It feels much... so much better without a condom, 454 00:16:35,590 --> 00:16:36,590 you know what I mean? 455 00:16:36,590 --> 00:16:37,590 - Aw, hell, definitely, dude. 456 00:16:37,590 --> 00:16:39,590 - It's like so much stuff these days, it's like, 457 00:16:39,590 --> 00:16:41,590 "Oh, you gotta use protection," all this stuff. 458 00:16:41,590 --> 00:16:42,590 - Absolutely, absolutely. - But, like, whatever. 459 00:16:42,590 --> 00:16:43,870 You pull out, you're fine, right? 460 00:16:43,900 --> 00:16:45,600 - Absolute... as long as you pull out, man. 461 00:16:45,590 --> 00:16:47,590 - As long as you pull out. - That's the key. 462 00:16:47,590 --> 00:16:49,590 - Gotta pull out. - Have to pull out, bro. 463 00:16:49,590 --> 00:16:51,590 You have to. - Sometimes I get close. 464 00:16:51,590 --> 00:16:52,590 You know what I mean? - Oh, yeah, like, "Whoo!" 465 00:16:52,590 --> 00:16:53,590 Almost got me right there! - Sometimes I get real close! 466 00:16:53,590 --> 00:16:55,590 [both laugh] Yeah! 467 00:16:55,590 --> 00:16:56,590 - Exactly, bro. - Yeah. 468 00:16:56,590 --> 00:16:57,590 I did it. 469 00:16:57,590 --> 00:17:00,590 As long as we were talking about sex, 470 00:17:00,590 --> 00:17:03,590 this guy wasn't going anywhere, and best of all, 471 00:17:03,590 --> 00:17:04,870 his girlfriend had time to browse 472 00:17:04,900 --> 00:17:08,600 every section of the store without interruption. 473 00:17:08,590 --> 00:17:10,310 - From behind, that's... that's pretty much... 474 00:17:10,340 --> 00:17:12,600 I just like to see everything, man, you know. 475 00:17:12,590 --> 00:17:14,590 You can't... can't go wrong with that. 476 00:17:14,590 --> 00:17:16,590 - The guy stayed in the Man Zone 477 00:17:16,590 --> 00:17:18,590 for a full 17 minutes before leaving, 478 00:17:18,590 --> 00:17:21,590 and victory had never tasted so sweet. 479 00:17:23,590 --> 00:17:25,590 - Drinking a beer. 480 00:17:26,590 --> 00:17:27,590 - Yeah! 481 00:17:27,590 --> 00:17:28,590 - And even though women 482 00:17:28,590 --> 00:17:30,590 may never really understand what guys need... 483 00:17:30,590 --> 00:17:32,590 - Why are you drinking beer? 484 00:17:32,590 --> 00:17:34,590 - Well, that's what guys do when they're alone. 485 00:17:34,590 --> 00:17:36,590 - I don't care what they do when they're alone. 486 00:17:36,590 --> 00:17:38,590 She left because he was in there drinking beer. 487 00:17:38,590 --> 00:17:40,590 - The only thing that really mattered 488 00:17:40,590 --> 00:17:42,590 is that Elizabeth Albert now had a place 489 00:17:42,590 --> 00:17:44,590 where guys could be themselves. 490 00:17:44,590 --> 00:17:46,590 - There have been times in my life 491 00:17:46,590 --> 00:17:49,590 when I was able to ejaculate in another position, 492 00:17:49,590 --> 00:17:52,590 but especially as I've gotten older and fatter, 493 00:17:52,590 --> 00:17:54,670 it's pretty much the only position that works for me. 494 00:17:54,700 --> 00:17:56,700 - That makes sense. 495 00:17:58,930 --> 00:18:00,090 - The day had finally arrived 496 00:18:00,110 --> 00:18:02,920 to pitch Summit Ice to the manager of Adventure 16, 497 00:18:02,930 --> 00:18:06,930 so I had my team come in early to set up an impressive display 498 00:18:06,930 --> 00:18:08,930 under the supervision of Rabbi Denbo. 499 00:18:08,930 --> 00:18:11,930 I was a little hesitant about some of the design elements, 500 00:18:11,930 --> 00:18:14,930 but it was crucial that I follow the rabbi's guidance 501 00:18:14,930 --> 00:18:16,930 for such a sensitive subject matter. 502 00:18:16,930 --> 00:18:18,330 - And the mannequins kinda stationed 503 00:18:18,350 --> 00:18:20,920 so that they are the bookends. 504 00:18:20,930 --> 00:18:22,930 - Right. 505 00:18:22,930 --> 00:18:25,930 And before long, he felt like it was ready to be unveiled. 506 00:18:25,930 --> 00:18:27,930 - Definitely makes a statement. 507 00:18:27,930 --> 00:18:29,930 - Yeah, definitely. - Definitely makes a statement. 508 00:18:29,950 --> 00:18:32,920 - Okay, I mean, I'm... I want to follow your lead on this. 509 00:18:32,930 --> 00:18:35,930 - Yeah, my only thing is just that 510 00:18:35,930 --> 00:18:38,930 that creates just a level of uncomfort within me, 511 00:18:38,930 --> 00:18:40,170 and perhaps that's a good thing. 512 00:18:40,170 --> 00:18:41,370 - So with the rabbi's blessing, 513 00:18:41,390 --> 00:18:43,920 it was time to bring in Eric the manager 514 00:18:43,930 --> 00:18:45,930 to show him what Summit Ice was all about. 515 00:18:45,930 --> 00:18:47,930 - Um... 516 00:18:47,930 --> 00:18:50,930 A little bit much for a... 517 00:18:50,930 --> 00:18:51,930 [sighs] 518 00:18:51,930 --> 00:18:53,930 I think that this mash-up 519 00:18:53,930 --> 00:18:58,930 of retail and history, 520 00:18:58,930 --> 00:18:59,930 it is a train wreck. 521 00:18:59,930 --> 00:19:01,930 I... I, um... 522 00:19:01,930 --> 00:19:04,930 - Eric wasn't nearly as enthused as I had hoped, 523 00:19:04,930 --> 00:19:06,010 so I brought in Rabbi Denbo 524 00:19:06,030 --> 00:19:07,920 to help explain our intentions more clearly. 525 00:19:07,930 --> 00:19:11,930 - Look, people go through life with their head in the sand. 526 00:19:11,930 --> 00:19:14,930 Nobody wants to stand up against evil. 527 00:19:14,930 --> 00:19:15,930 And you know what? 528 00:19:15,930 --> 00:19:17,930 People deny the Holocaust 529 00:19:17,930 --> 00:19:20,930 because they don't want to say that evil exists. 530 00:19:20,930 --> 00:19:22,930 And we need to let people know that. 531 00:19:22,930 --> 00:19:24,930 - Oh, my God, this is so riddled with issues. 532 00:19:24,930 --> 00:19:26,930 You really think the Holocaust deniers 533 00:19:26,930 --> 00:19:28,090 are the big softshell buyers? 534 00:19:28,110 --> 00:19:31,920 - The proceeds go to support Holocaust awareness education. 535 00:19:31,930 --> 00:19:34,930 - This is a retail store, and you don't learn 536 00:19:34,930 --> 00:19:37,930 about the darkest moments of history in a retail store. 537 00:19:37,930 --> 00:19:38,930 - I beg to differ. 538 00:19:38,930 --> 00:19:40,930 The Gap had a whole campaign 539 00:19:40,930 --> 00:19:41,930 to make people aware of breast cancer, 540 00:19:41,930 --> 00:19:43,930 so I don't think there's a problem in... 541 00:19:43,930 --> 00:19:44,930 - It was actually AIDS. 542 00:19:44,930 --> 00:19:46,690 - AIDS, sorry, thank you. - The RED campaign. 543 00:19:46,710 --> 00:19:48,920 - I have no faith in your competence in this business. 544 00:19:48,930 --> 00:19:51,930 I have no faith in your judgment whatsoever. 545 00:19:51,930 --> 00:19:53,930 The only thing I know about your judgment 546 00:19:53,930 --> 00:19:56,930 is that it's... doesn't exist. 547 00:19:56,930 --> 00:19:59,930 - Well, I was... I was kinda taking his lead. 548 00:19:59,930 --> 00:20:02,930 - Um... well... 549 00:20:02,930 --> 00:20:04,610 I'll let you get away with a certain amount 550 00:20:04,630 --> 00:20:05,920 of liberty in saying my lead, 551 00:20:05,930 --> 00:20:07,930 but the idea wasn't mine, Nathan. 552 00:20:07,930 --> 00:20:08,930 - Well, not for the jacket... - The idea was yours. 553 00:20:08,930 --> 00:20:10,930 - But for the display. - No... for the display. 554 00:20:10,930 --> 00:20:13,930 The display... I don't have a problem with the display. 555 00:20:13,930 --> 00:20:16,930 - Our sales presentation didn't go well, 556 00:20:16,930 --> 00:20:18,250 and Eric said he wasn't interested 557 00:20:18,270 --> 00:20:19,920 in carrying my product. 558 00:20:19,930 --> 00:20:21,610 - Find something else to do with your life, 559 00:20:21,630 --> 00:20:22,920 because you're not good at this, 560 00:20:22,930 --> 00:20:24,930 and you do not understand the dynamics 561 00:20:24,930 --> 00:20:26,930 of people's emotions and what offends them. 562 00:20:26,930 --> 00:20:29,930 - It was a huge blow, and I began to wonder 563 00:20:29,930 --> 00:20:32,930 if my line of softshell jackets would ever take off. 564 00:20:32,930 --> 00:20:34,050 But at least I could be proud 565 00:20:34,070 --> 00:20:36,920 knowing that the people who matter to me most 566 00:20:36,930 --> 00:20:38,930 could now walk the streets of Vancouver 567 00:20:38,930 --> 00:20:40,010 with their heads held high. 568 00:20:40,030 --> 00:20:41,920 - Summit Ice! 569 00:20:41,930 --> 00:20:43,930 - What do you think, huh? 570 00:20:43,930 --> 00:20:43,930 - I love everything about it. 571 00:20:43,930 --> 00:20:46,930 A lot of zippers. 572 00:20:46,930 --> 00:20:48,210 Zippers are very important to me. 573 00:20:48,230 --> 00:20:50,920 Yeah, 'cause all my change falls out, 574 00:20:50,930 --> 00:20:52,930 and, you know, I need stuff in there. 575 00:20:52,930 --> 00:20:55,170 Yeah, look at this, you can loosen the sleeves too, or... 576 00:21:00,420 --> 00:21:01,820 - ♪ This is day one 577 00:21:01,820 --> 00:21:02,820 ♪ Turn the music on 578 00:21:02,820 --> 00:21:02,820 ♪ Hear the drummers drum 579 00:21:02,820 --> 00:21:03,820 ♪ Reach up good and high 580 00:21:03,840 --> 00:21:05,810 ♪ So alive 581 00:21:05,820 --> 00:21:08,820 ♪ This is day one, one, one 582 00:21:08,820 --> 00:21:11,820 ♪ This is day one, one, one ♪ 583 00:21:11,820 --> 00:21:14,820 - Summit Ice. Deny nothing.