1
00:00:22,857 --> 00:00:25,026
Order up!
2
00:00:45,171 --> 00:00:47,006
I know what
you're thinking.
3
00:00:48,841 --> 00:00:51,093
"What the heck do I
need a five spindle for,
4
00:00:51,218 --> 00:00:52,762
when I barely sell enough
milkshakes
5
00:00:52,887 --> 00:00:55,014
to justify my single spindle?"
Right?
6
00:00:55,139 --> 00:00:57,224
Wrong.
7
00:00:57,349 --> 00:00:59,119
Are you familiar with the notion
of the chicken or the egg,
8
00:00:59,143 --> 00:01:01,562
Mr. Griffith?
I mention it because,
9
00:01:01,687 --> 00:01:04,732
well, I think it applies here.
10
00:01:04,857 --> 00:01:06,817
Do you not need
the multi-mixer because,
11
00:01:06,942 --> 00:01:08,670
well heck, you're not
selling enough milkshakes?
12
00:01:08,694 --> 00:01:10,254
Or are you not selling
enough milkshakes
13
00:01:10,279 --> 00:01:11,989
because you don't
have a multi-mixer?
14
00:01:12,114 --> 00:01:14,366
I firmly believe
it's the latter.
15
00:01:14,492 --> 00:01:16,892
You see your customer comes in
here and he knows if he orders
16
00:01:16,994 --> 00:01:20,081
a shake from your establishment,
he's in for a terrific wait.
17
00:01:20,206 --> 00:01:21,892
He's done it before
and he thinks to himself,
18
00:01:21,916 --> 00:01:24,186
"Well by-golly, I'm not going to
make that mistake again."
19
00:01:24,210 --> 00:01:28,798
But if you had the Prince Castle
five spindle multi-mixer
20
00:01:28,923 --> 00:01:31,592
with patented
direct-drive electric motor,
21
00:01:31,717 --> 00:01:35,221
we greatly increase your
ability to produce delicious,
22
00:01:35,346 --> 00:01:37,056
frosty milkshakes fast.
23
00:01:37,181 --> 00:01:42,311
Mark my words,
dollars to donuts,
24
00:01:42,436 --> 00:01:45,773
you'll be selling more of those
sons-a-bitches
25
00:01:45,898 --> 00:01:49,318
than you can shake a stick at.
26
00:01:49,443 --> 00:01:54,031
You increase the supply,
and the demand will follow.
27
00:01:54,156 --> 00:01:55,574
Increase supply, demand follows.
28
00:01:55,699 --> 00:01:58,160
Chicken-egg.
Do you follow my logic?
29
00:01:58,285 --> 00:02:01,122
I know you do, because you're
a bright forward-thinking guy
30
00:02:01,247 --> 00:02:04,208
who knows a good idea
when he hears one.
31
00:02:06,460 --> 00:02:09,547
So, whaddaya say?
32
00:02:12,007 --> 00:02:15,010
- Nah, but thanks anyways.
33
00:02:15,136 --> 00:02:17,138
Order's up.
34
00:03:20,492 --> 00:03:23,120
- Miss? How much longer?
35
00:03:23,245 --> 00:03:25,725
- Should be a few more minutes.
- You said that 20 minutes ago.
36
00:03:25,831 --> 00:03:27,583
- I'm so sorry,
we're really busy today.
37
00:03:35,424 --> 00:03:37,184
See, it only stands
to reason here, Bud,
38
00:03:37,301 --> 00:03:39,970
if you increase supply,
demand will follow.
39
00:03:40,095 --> 00:03:42,389
Chicken and the egg.
Do you follow my logic?
40
00:03:42,514 --> 00:03:44,634
Of course you do, you're
a bright forward-thinking guy
41
00:03:44,725 --> 00:03:47,269
who knows a good idea
when he hears one.
42
00:03:48,771 --> 00:03:50,564
So?
43
00:03:50,689 --> 00:03:52,483
What do you say?
44
00:04:08,499 --> 00:04:10,459
Here we go.
45
00:04:10,584 --> 00:04:11,835
- What is...?
- Enjoy.
46
00:04:11,961 --> 00:04:14,296
- I ordered the barbeque beef!
47
00:04:22,346 --> 00:04:25,557
There's a lot of good
leads, real-real strong leads.
48
00:04:25,683 --> 00:04:27,601
Yeah. What?
49
00:04:27,726 --> 00:04:29,687
Nothing. That's wonderful.
50
00:04:29,812 --> 00:04:33,065
- Well, I mean, there's
just tremendous interest.
51
00:04:33,190 --> 00:04:34,525
- I'm sure there is.
52
00:04:34,650 --> 00:04:36,151
- You sound like you
don't believe me.
53
00:04:36,277 --> 00:04:37,820
- Of course, Ray.
Why wouldn't I?
54
00:04:37,945 --> 00:04:40,072
- All right. I've got a
lot of paperwork to do here.
55
00:04:40,197 --> 00:04:43,826
So ahh... I'll... I'll call you
from the road tomorrow.
56
00:04:43,951 --> 00:04:44,951
- Okay.
57
00:04:44,994 --> 00:04:46,662
- All right. Goodnight.
58
00:05:23,824 --> 00:05:25,909
Persistence.
59
00:05:26,035 --> 00:05:30,748
Nothing in the world can
take the place of persistence.
60
00:05:30,873 --> 00:05:33,500
Talent won't;
nothing is more common
61
00:05:33,625 --> 00:05:36,962
than unsuccessful men
with talent.
62
00:05:37,087 --> 00:05:38,922
Genius won't;
63
00:05:39,048 --> 00:05:43,344
unrewarded genius
is practically a cliché.
64
00:05:43,469 --> 00:05:49,183
Education won't; the world
is full of educated fools.
65
00:05:49,308 --> 00:05:54,063
Persistence and determination
alone are all powerful.
66
00:05:54,188 --> 00:05:57,483
Show that you don't have
to be defeated by anything.
67
00:05:57,608 --> 00:06:01,070
That you can have peace of
mind, improved health
68
00:06:01,195 --> 00:06:03,739
and a never ceasing
flow of energy.
69
00:06:03,864 --> 00:06:07,534
If you attempt each and every
day to achieve these things,
70
00:06:07,659 --> 00:06:12,122
the results will make
themselves obvious to you.
71
00:06:12,247 --> 00:06:15,292
While it may sound
like a magical notion,
72
00:06:15,417 --> 00:06:19,171
it is in you
to create your own future.
73
00:06:19,296 --> 00:06:21,590
The greatest discovery
of my generation
74
00:06:21,715 --> 00:06:25,177
is that human beings
can alter their lives
75
00:06:25,302 --> 00:06:28,347
by altering their attitudes
of mind.
76
00:06:28,472 --> 00:06:31,850
Or as Ralph Waldo Emerson
declared,
77
00:06:31,975 --> 00:06:36,105
"A man is what he
thinks about all day long."
78
00:07:20,232 --> 00:07:21,960
Prince Castle Sales,
how can I help you?
79
00:07:21,984 --> 00:07:23,277
- Hi, June.
80
00:07:23,402 --> 00:07:24,421
- Ray, how's it
going down there?
81
00:07:24,445 --> 00:07:26,113
- Good, swell, lot of interest.
82
00:07:26,238 --> 00:07:28,115
- Hold on, let me
fetch your messages.
83
00:07:28,240 --> 00:07:29,741
Let's see, Gene Rafferty
84
00:07:29,867 --> 00:07:31,118
from United Aluminum
85
00:07:31,243 --> 00:07:32,661
needs to reschedule Friday.
86
00:07:32,786 --> 00:07:34,830
Ed Nance calling
about the refund.
87
00:07:34,955 --> 00:07:36,665
Sloan and Sons,
they called again,
88
00:07:36,790 --> 00:07:38,167
we're sixty days past due.
89
00:07:38,292 --> 00:07:39,960
A lady from the
March of Dimes, oh...
90
00:07:40,085 --> 00:07:43,130
We got an order, six mixers.
91
00:07:43,255 --> 00:07:44,631
- Six?
- Mm-hmm.
92
00:07:44,756 --> 00:07:46,341
Some drive-in out in
California.
93
00:07:46,467 --> 00:07:48,719
- Same place, one place.
No that's... that's impossible.
94
00:07:48,844 --> 00:07:50,071
- I've got the slip right here.
95
00:07:50,095 --> 00:07:52,556
- No, I'm sure you
misunderstood.
96
00:07:52,681 --> 00:07:53,741
You know what?
Give me the number.
97
00:07:53,765 --> 00:07:55,726
- You got a pen?
- Okay.
98
00:07:55,851 --> 00:07:57,478
All right.
99
00:08:04,943 --> 00:08:06,212
- Hello, McDonald's.
- Hello, good afternoon.
100
00:08:06,236 --> 00:08:07,464
May I please
speak with the owner.
101
00:08:07,488 --> 00:08:09,406
- Which one?
- I'm sorry?
102
00:08:09,531 --> 00:08:11,074
- Dick or Mac?
103
00:08:11,200 --> 00:08:12,840
- Ahh, whichever one's
available, I guess.
104
00:08:12,868 --> 00:08:14,036
- Order up!
I need six fries!
105
00:08:14,161 --> 00:08:15,996
- Patties up!
- This is Dick.
106
00:08:16,121 --> 00:08:20,083
- Hello, Dick, this is Ray Kroc
from Prince Castle Sales.
107
00:08:20,209 --> 00:08:22,187
The reason I'm calling is
someone placed an order...
108
00:08:22,211 --> 00:08:23,629
- Yes. Yes, that was me.
109
00:08:23,754 --> 00:08:25,464
How soon can you
get them out here?
110
00:08:25,589 --> 00:08:27,442
- Well, that's actually
why I'm phoning now, Dick.
111
00:08:27,466 --> 00:08:29,068
I think there might have been
some kind of miscommunication...
112
00:08:29,092 --> 00:08:31,386
- Freezer! Top shelf!
Left side! Sorry.
113
00:08:31,512 --> 00:08:33,055
- No problem.
114
00:08:33,180 --> 00:08:35,599
My secretary's under the
impression that you wanted six?
115
00:08:35,724 --> 00:08:38,227
- Yeah, you know,
I think that was a mistake.
116
00:08:38,352 --> 00:08:41,104
- Well, that's what I figured.
I mean, what kind of drive-in
117
00:08:41,230 --> 00:08:43,065
can make
30 milkshakes at a time.
118
00:08:43,190 --> 00:08:46,068
- Better make it eight.
- What's that, Al?
119
00:08:46,193 --> 00:08:47,402
- There's a brand new box...
120
00:08:47,528 --> 00:08:49,112
- Look, now isn't
the best time.
121
00:08:49,238 --> 00:08:52,074
- Yeah, I'm sorry. I understand.
I'm still a little bit...
122
00:08:52,199 --> 00:08:54,219
- You know where to send them?
San Bernardino, California.
123
00:08:54,243 --> 00:08:55,536
- Yeah.
- Corner of 14th and E.
124
00:08:55,661 --> 00:08:57,412
- Hold on a minute.
To anyone in particular?
125
00:08:57,538 --> 00:09:00,666
- Just the store is fine.
McDonald's. Okay. Thanks a lot.
126
00:09:00,791 --> 00:09:02,709
- Yeah.
127
00:10:55,697 --> 00:10:56,948
- Don't worry, it moves fast.
128
00:10:57,074 --> 00:10:58,283
- Really?
129
00:10:58,408 --> 00:10:59,648
Welcome to McDonald's.
130
00:10:59,743 --> 00:11:01,012
May I take your order?
- Here you go.
131
00:11:01,036 --> 00:11:02,954
French Fries?
132
00:11:03,080 --> 00:11:05,582
You guys have a great day.
133
00:11:07,292 --> 00:11:09,252
Hi, welcome to McDonald's.
May I take your order?
134
00:11:09,378 --> 00:11:13,090
- Yeah, give me a hamburger,
French fries and a Coca-Cola.
135
00:11:13,215 --> 00:11:15,717
- That'll be.35 cents, please.
- All right.
136
00:11:19,304 --> 00:11:21,932
Fifteen cents is your change.
137
00:11:24,601 --> 00:11:26,645
Here you are.
138
00:11:26,770 --> 00:11:29,481
- What's this?
- Your food.
139
00:11:29,606 --> 00:11:30,941
- No, no, no.
I just ordered.
140
00:11:31,066 --> 00:11:33,276
- And now it's here.
141
00:11:34,486 --> 00:11:36,029
- You sure?
142
00:11:36,154 --> 00:11:37,322
All right.
143
00:11:37,447 --> 00:11:38,865
Where are the umm...
144
00:11:38,990 --> 00:11:40,510
you know, the silverware
and plates and everything?
145
00:11:40,534 --> 00:11:42,369
- You just eat it
straight out of the wrapper,
146
00:11:42,494 --> 00:11:44,871
then you throw it all out.
147
00:11:44,996 --> 00:11:46,415
- All right.
148
00:11:47,874 --> 00:11:49,710
Really?
149
00:11:49,835 --> 00:11:51,294
Okay.
150
00:11:52,796 --> 00:11:54,631
Where do I eat it?
151
00:11:54,756 --> 00:11:56,717
- In your car.
152
00:11:56,842 --> 00:11:58,760
At the park.
153
00:11:58,885 --> 00:12:00,846
At home. Wherever you'd like.
154
00:12:00,971 --> 00:12:02,931
- Okay. Okay. Okay, thanks.
155
00:12:32,419 --> 00:12:35,422
- May we join you?
- Huh? Yeah. Sure.
156
00:12:35,547 --> 00:12:38,258
Thank you.
Have a seat.
157
00:12:55,192 --> 00:12:58,487
Just throw it right there
and I'll sweep it up.
158
00:13:00,947 --> 00:13:02,032
How is everything?
159
00:13:02,157 --> 00:13:03,700
- This might be
the best hamburger
160
00:13:03,825 --> 00:13:05,952
I've ever had in my life.
- Well, we aim to please.
161
00:13:06,077 --> 00:13:07,746
Mac McDonald.
162
00:13:11,666 --> 00:13:15,796
- Oh! Well, look at this...
Ray Kroc.
163
00:13:15,921 --> 00:13:18,149
- The Multi-Mixer fella.
You spoke with my brother, Dick.
164
00:13:18,173 --> 00:13:19,341
- I did yeah, yeah.
165
00:13:19,466 --> 00:13:20,801
- What are you doing
way out here?
166
00:13:20,926 --> 00:13:23,094
I'm in Los Angeles,
business meetings.
167
00:13:23,220 --> 00:13:24,540
I thought I'm in
the neighborhood,
168
00:13:24,638 --> 00:13:26,073
I should just swing by
and say hello.
169
00:13:26,097 --> 00:13:27,766
- Well, I'm sure glad you did.
170
00:13:27,891 --> 00:13:30,227
- This whole thing.
This is some operation.
171
00:13:30,352 --> 00:13:32,521
- Care for a little tour?
172
00:13:32,646 --> 00:13:33,730
- Of the...?
- Yeah.
173
00:13:33,855 --> 00:13:35,273
- Yeah, I would.
174
00:13:35,398 --> 00:13:36,667
- Well, then finish up,
I'll come back for you.
175
00:13:36,691 --> 00:13:38,318
- Alrighty. Thanks.
176
00:14:06,429 --> 00:14:09,224
May I take your order?
177
00:14:09,349 --> 00:14:12,143
Two soft drinks and two fries.
178
00:14:12,269 --> 00:14:14,104
Anything else for you, sir?
179
00:14:19,651 --> 00:14:21,611
- Speed, that's the
name of the game.
180
00:14:21,736 --> 00:14:23,947
The first stop for every
McDonald's hamburger
181
00:14:24,072 --> 00:14:25,907
is the grill.
Manned by two cooks
182
00:14:26,032 --> 00:14:29,327
whose sole job is to grill those
all-beef beauties to perfection.
183
00:14:29,452 --> 00:14:33,582
Meanwhile, as the patty cooks,
our dressers get the buns ready.
184
00:14:33,707 --> 00:14:36,001
Watch out. Burger crossing.
185
00:14:36,126 --> 00:14:38,128
- Burger crossing!
- Burger crossing!
186
00:14:38,253 --> 00:14:41,756
- Every McDonald's burger
has two pickles.
187
00:14:44,551 --> 00:14:47,596
A pinch of onions and a precise
shot of ketchup and mustard.
188
00:14:47,721 --> 00:14:49,282
- Now where'd you get those?
- We made them.
189
00:14:49,306 --> 00:14:50,932
- Made them!
- Yeah, custom built.
190
00:14:51,057 --> 00:14:54,311
The whole kitchen is.
Next is the finishing station
191
00:14:54,436 --> 00:14:56,813
where we put
the whole thing together.
192
00:14:59,316 --> 00:15:00,942
And...
193
00:15:03,445 --> 00:15:05,739
Voila, a fresh delicious burger
from grill to counter
194
00:15:05,864 --> 00:15:07,699
in 30 seconds.
195
00:15:09,159 --> 00:15:10,869
- How the heck did you
come up with this?
196
00:15:10,994 --> 00:15:14,247
- Oh I didn't. We did.
Dick McDonald, my brother.
197
00:15:14,372 --> 00:15:16,833
- Hi. I gotta tell you,
this is the most...
198
00:15:16,958 --> 00:15:18,376
Well, it's nice to meet you.
199
00:15:21,171 --> 00:15:23,131
- The fries.
- What about them?
200
00:15:23,256 --> 00:15:24,633
- They're five percent
too crisp.
201
00:15:26,468 --> 00:15:28,219
- No, they're perfect.
202
00:15:28,345 --> 00:15:30,639
- I think we should drop to
two minutes, fifty seconds.
203
00:15:30,764 --> 00:15:32,204
- Wasn't that what
we were at before?
204
00:15:32,265 --> 00:15:35,143
- 400, not 375.
Higher temp, shorter cook.
205
00:15:35,268 --> 00:15:37,103
- I think they're spot on.
- Excuse me, may I?
206
00:15:37,228 --> 00:15:39,397
None of my beeswax,
but I'm with the big fella here.
207
00:15:39,522 --> 00:15:41,232
I loved them.
Golden brown on the outside.
208
00:15:41,358 --> 00:15:43,026
Fluffy white inside.
209
00:15:43,151 --> 00:15:45,737
And they're not too
oily, salty, crunchy.
210
00:15:45,862 --> 00:15:47,530
Who are you?
211
00:15:47,656 --> 00:15:49,800
- Oh, this is Ray Kroc. The
multi-mixer fella you spoke to.
212
00:15:49,824 --> 00:15:51,534
- When do you figure
we can expect them?
213
00:15:51,660 --> 00:15:53,328
- Umm, sent them
blue-label air...
214
00:15:53,453 --> 00:15:55,956
- Good-good.
- Hey, wait, wait.
215
00:15:56,081 --> 00:15:57,582
Wait.
216
00:15:57,707 --> 00:15:59,918
Wait a minute. I'm going to
take you out to dinner.
217
00:16:00,043 --> 00:16:01,586
- You're really not my type.
218
00:16:01,711 --> 00:16:03,171
You and your brother.
219
00:16:03,296 --> 00:16:05,090
- What for?
220
00:16:05,215 --> 00:16:07,360
- This is the most remarkable
restaurant I've seen in all my
221
00:16:07,384 --> 00:16:08,760
years in the food
service industry.
222
00:16:08,885 --> 00:16:10,553
And I've seen it all.
223
00:16:10,679 --> 00:16:12,347
I wanna hear your story.
224
00:16:15,558 --> 00:16:17,435
Well, we were young
and hungry.
225
00:16:17,560 --> 00:16:19,640
There wasn't a job to be
had in all of New Hampshire.
226
00:16:19,688 --> 00:16:21,982
So we decided to pack
our bags and head west.
227
00:16:22,107 --> 00:16:24,526
To Hollywood. I wanted to be in
the movie business.
228
00:16:24,651 --> 00:16:25,971
And Dick,
well, he wanted to be...
229
00:16:26,069 --> 00:16:27,654
- Employed.
230
00:16:27,779 --> 00:16:30,216
- So we landed jobs at Columbia Pictures driving trucks.
- Huh.
231
00:16:30,240 --> 00:16:31,992
And after a few years,
we had enough saved
232
00:16:32,117 --> 00:16:33,743
to buy our own
little piece of showbiz.
233
00:16:33,868 --> 00:16:36,079
A beautiful little
movie theater in Glendora.
234
00:16:36,204 --> 00:16:38,331
Which would have been swell.
Except for the timing.
235
00:16:38,456 --> 00:16:40,583
It was September of '29.
236
00:16:40,709 --> 00:16:42,895
One minute we're screening
the Gold Diggers of Broadway,
237
00:16:42,919 --> 00:16:44,963
and next it's,
"Brother can you spare a dime?"
238
00:16:45,088 --> 00:16:46,381
- I couldn't.
239
00:16:46,506 --> 00:16:47,858
- Nobody in town was
making any money,
240
00:16:47,882 --> 00:16:49,467
except for one fella,
Wylie Reid.
241
00:16:49,592 --> 00:16:51,428
Had a hot dog
and root beer stand.
242
00:16:51,553 --> 00:16:53,138
Hey people still
gotta eat, right?
243
00:16:53,263 --> 00:16:55,265
So we decide to open up
our own little stand,
244
00:16:55,390 --> 00:16:57,851
hot dogs and orange juice,
in Arcadia.
245
00:16:57,976 --> 00:17:00,687
And it went okay. I mean we
weren't going gang-busters.
246
00:17:00,812 --> 00:17:02,373
There just weren't
enough people in Arcadia.
247
00:17:02,397 --> 00:17:04,607
Meanwhile, one town over
is San Bernardino
248
00:17:04,733 --> 00:17:07,527
and we want to relocate, but we
got no money for a new stand.
249
00:17:07,652 --> 00:17:09,863
And that's when
my brother here
250
00:17:09,988 --> 00:17:12,741
comes up with one of his
brilliant ideas. Tell him, Dick.
251
00:17:12,866 --> 00:17:14,409
- Well...
252
00:17:14,534 --> 00:17:16,137
- He says, why don't we
move the stand we've got.
253
00:17:16,161 --> 00:17:17,388
Put it on a truck.
Genius, right.
254
00:17:17,412 --> 00:17:19,372
Only there's
one little problem.
255
00:17:19,497 --> 00:17:21,916
On the road between the two
towns, there's an overpass.
256
00:17:22,042 --> 00:17:23,460
And the building won't clear.
257
00:17:23,585 --> 00:17:25,295
Now I figure that's it,
we're done for.
258
00:17:25,420 --> 00:17:29,340
But then Dick says, "Why don't
we saw the building in half?"
259
00:17:29,466 --> 00:17:30,550
- Saw it in half...
260
00:17:40,769 --> 00:17:42,187
- Come on.
261
00:17:44,898 --> 00:17:47,275
- So we've moved the restaurant
we're setting up shop.
262
00:17:47,400 --> 00:17:48,777
But now we want to
do a few tweaks,
263
00:17:48,902 --> 00:17:50,528
because now it's 1940.
264
00:17:50,653 --> 00:17:51,893
And drive-ins are all the rage.
265
00:17:51,988 --> 00:17:53,549
I mean, they are
the hottest thing going,
266
00:17:53,573 --> 00:17:55,213
and I say, "Dick we
gotta get in on this."
267
00:17:55,283 --> 00:17:56,659
And Dick says...
- "Okay".
268
00:17:56,785 --> 00:17:58,953
And two months later
we open for business...
269
00:17:59,079 --> 00:18:00,580
McDonald's Famous Barbecue.
270
00:18:00,705 --> 00:18:02,290
27 item menu.
271
00:18:02,415 --> 00:18:04,535
Uniformed waitresses bring
your food right to the car.
272
00:18:04,584 --> 00:18:07,712
And it goes gang-busters.
We're going great guns.
273
00:18:07,837 --> 00:18:10,632
But then sales
start to level off.
274
00:18:10,757 --> 00:18:12,550
- The drive-in
model as we learned,
275
00:18:12,675 --> 00:18:14,677
- has a few built-in problems.
- Tell me about it.
276
00:18:14,803 --> 00:18:16,679
For starters,
there's the customer issue.
277
00:18:16,805 --> 00:18:18,973
Drive-in's tend to attract,
shall we say,
278
00:18:19,099 --> 00:18:20,892
a less than
desirable clientele.
279
00:18:21,017 --> 00:18:22,727
- Teenagers.
- Hot rodders and hooligans.
280
00:18:22,852 --> 00:18:25,271
Juvenile delinquents
in blue jeans.
281
00:18:25,396 --> 00:18:26,898
And then there's the service.
282
00:18:27,023 --> 00:18:28,751
It takes forever and a day
for your food to arrive.
283
00:18:28,775 --> 00:18:30,711
- And when it finally does...
- It's usually wrong.
284
00:18:30,735 --> 00:18:33,655
- Yeah. The Carhops are too busy
dodging gropes to remember
285
00:18:33,780 --> 00:18:36,032
that you wanted strawberry
phosphate, not cherry.
286
00:18:36,157 --> 00:18:37,677
- Well, that's if
they remember at all.
287
00:18:37,784 --> 00:18:39,160
- And then,
there's the expenses.
288
00:18:39,285 --> 00:18:40,285
The huge payroll.
289
00:18:40,370 --> 00:18:41,871
Due to the large staff required.
290
00:18:41,996 --> 00:18:43,915
Dishes constantly
getting broken or stolen.
291
00:18:44,040 --> 00:18:45,208
- Tremendous overhead.
292
00:18:45,333 --> 00:18:46,835
- So one day,
Dick has a realization.
293
00:18:46,960 --> 00:18:48,378
He sees that
the bulk of our sales
294
00:18:48,503 --> 00:18:49,921
are only in three items.
295
00:18:50,046 --> 00:18:52,215
Hamburgers.
French fries. Soft drinks.
296
00:18:52,340 --> 00:18:54,008
Eighty-seven percent.
297
00:18:54,134 --> 00:18:56,261
- So we say to ourselves
let's focus on what sells.
298
00:18:56,386 --> 00:18:58,388
And that's exactly what we do.
299
00:18:58,513 --> 00:19:00,348
Brisket gone. Tamales gone.
300
00:19:00,473 --> 00:19:03,351
But we don't stop there.
We look at everything.
301
00:19:03,476 --> 00:19:05,454
- What else don't we need?
- Turns out quite a lot.
302
00:19:05,478 --> 00:19:07,105
- Carhops.
303
00:19:07,230 --> 00:19:09,232
Walk up to a window,
get the food yourself.
304
00:19:09,357 --> 00:19:10,775
- Dishes...
- All paper packaging.
305
00:19:10,900 --> 00:19:13,153
- Disposable.
- Cigarette machines, jukeboxes.
306
00:19:13,278 --> 00:19:14,821
- Drive out the riff-raff.
307
00:19:14,946 --> 00:19:16,823
- Creating a family
friendly environment here.
308
00:19:16,948 --> 00:19:19,200
- But that's not enough.
- All right.
309
00:19:19,325 --> 00:19:20,678
See, our whole lives
we'd piggybacked
310
00:19:20,702 --> 00:19:22,036
off other people's ideas.
311
00:19:22,162 --> 00:19:24,330
We wanted something that
wasn't just different.
312
00:19:24,455 --> 00:19:28,459
It had to be better.
It needed to be ours.
313
00:19:28,585 --> 00:19:30,962
And that's what brings us
to the biggest cut of all.
314
00:19:31,087 --> 00:19:32,797
- Which was?
315
00:19:32,922 --> 00:19:35,884
- The wait.
- Orders ready in 30 seconds.
316
00:19:36,009 --> 00:19:37,844
- Not 30 minutes.
Mecca.
317
00:19:37,969 --> 00:19:40,138
- We looked at each other
one night.
318
00:19:40,263 --> 00:19:41,806
- You thinking
what I'm thinking?
319
00:19:41,931 --> 00:19:43,576
- We're going to have to
tear down, rebuild.
320
00:19:43,600 --> 00:19:45,768
Reconfigure.
Rethink the whole dang thing.
321
00:19:45,894 --> 00:19:47,204
- We're talking about
shutting down
322
00:19:47,228 --> 00:19:49,022
a thriving business for months.
323
00:19:49,147 --> 00:19:51,191
- People are going to
think we're crazy.
324
00:19:51,316 --> 00:19:53,651
- We were crazy.
325
00:19:53,776 --> 00:19:55,254
- And you are going to
love how we did it.
326
00:19:55,278 --> 00:19:56,529
Dick, you gotta tell him.
327
00:19:56,654 --> 00:19:57,989
- The tennis court?
328
00:19:58,114 --> 00:19:59,508
- He brings me out to
this tennis court.
329
00:19:59,532 --> 00:20:00,783
And he's drawn this line,
330
00:20:00,909 --> 00:20:02,309
the exact dimensions
of our kitchen.
331
00:20:02,368 --> 00:20:04,579
Sink on the right.
Extruder on the left.
332
00:20:04,704 --> 00:20:05,890
- Extruder.
- Bagging and hood.
333
00:20:05,914 --> 00:20:08,583
- Hood.
- Garnish-garnish.
334
00:20:08,708 --> 00:20:10,752
- This is burger finish.
- Got it.
335
00:20:10,877 --> 00:20:13,504
- And this is burger slide.
336
00:20:13,630 --> 00:20:15,006
We could just move those.
337
00:20:15,131 --> 00:20:17,550
- Okay.
- Multi-mixer, soft drinks.
338
00:20:17,675 --> 00:20:20,136
- We bring out our whole staff
and we have them go through
339
00:20:20,261 --> 00:20:23,097
the motions, making
pretend burgers and fries.
340
00:20:23,223 --> 00:20:25,183
All right, Steve,
anticipate that.
341
00:20:25,308 --> 00:20:27,185
You gotta keep the tray level.
342
00:20:28,686 --> 00:20:30,331
- And Dick is running around
with this stick
343
00:20:30,355 --> 00:20:31,995
marking where all the
equipment should be.
344
00:20:32,065 --> 00:20:34,692
- Tuck in. Tony are you going
to skip the pickles
345
00:20:34,817 --> 00:20:36,110
when we're really doing it?
346
00:20:36,236 --> 00:20:37,987
- They do it over and over,
hashing it out.
347
00:20:38,112 --> 00:20:40,365
Choreographing it like
some crazy burger ballet.
348
00:20:40,490 --> 00:20:41,866
What's going on over there?
349
00:20:41,991 --> 00:20:43,493
- Yes!
350
00:20:43,618 --> 00:20:45,245
No!
351
00:20:45,370 --> 00:20:46,663
No!
352
00:20:48,414 --> 00:20:49,999
Everybody stop! Stop!
353
00:20:50,124 --> 00:20:52,252
Garnish one. Garnish two.
354
00:20:52,377 --> 00:20:55,797
You've got pickles,
you've got onions.
355
00:20:55,922 --> 00:20:57,257
It's a goddamn hamburger.
356
00:20:57,382 --> 00:21:00,385
- Come on, clear off.
- Let's clear off.
357
00:21:00,510 --> 00:21:02,929
It's time for the pink chalk.
358
00:21:03,054 --> 00:21:05,348
And then root beer, orange.
359
00:21:07,016 --> 00:21:08,977
See all this open
space here now?
360
00:21:09,102 --> 00:21:11,771
We've rearranged
the fry situation.
361
00:21:11,896 --> 00:21:15,733
So now it's stage left.
The deep fryer stage right.
362
00:21:15,858 --> 00:21:18,194
Begin! That's great.
363
00:21:18,319 --> 00:21:20,488
- Come on, guys.
- We're pretty tied up here.
364
00:21:20,613 --> 00:21:23,700
- Watch out, it's the
timing of the Lazy-Susan.
365
00:21:23,825 --> 00:21:26,160
Those are finished burgers.
You can't...
366
00:21:26,286 --> 00:21:28,871
Hold it.
367
00:21:28,997 --> 00:21:31,374
I-I still think
there's a third version.
368
00:21:31,499 --> 00:21:33,269
- What do you want to move?
- I want to move everything.
369
00:21:33,293 --> 00:21:35,128
Back to stage left, please.
370
00:21:42,051 --> 00:21:43,761
We got it all drawn.
371
00:21:43,886 --> 00:21:46,180
This is better.
372
00:21:46,306 --> 00:21:47,598
- Is that all right?
373
00:21:47,724 --> 00:21:49,350
I think so.
374
00:21:49,475 --> 00:21:51,769
I guess... I guess... Let's
assume our battle stations.
375
00:21:51,894 --> 00:21:54,522
Okay. Okay.
376
00:21:54,647 --> 00:21:57,859
Finally, after about
six hours of this,
377
00:21:57,984 --> 00:21:59,569
we get it just right.
378
00:21:59,694 --> 00:22:02,447
It's a symphony of efficiency.
Not a wasted motion.
379
00:22:14,292 --> 00:22:15,918
Good form, Jasper.
380
00:22:18,421 --> 00:22:20,173
You feel good
about those pickles!
381
00:22:20,298 --> 00:22:21,549
Ketchup!
382
00:22:21,674 --> 00:22:23,509
Use your Lazy-Susan.
383
00:22:25,803 --> 00:22:27,805
Put your back into it, Seth!
384
00:22:27,930 --> 00:22:32,185
And pickles and
pickle and mustard!
385
00:22:32,310 --> 00:22:33,895
We take the layout to a
builder,
386
00:22:34,020 --> 00:22:36,314
custom build the kitchen
to our exact specs.
387
00:22:36,439 --> 00:22:38,983
- Tada!
The Speedee System is born.
388
00:22:39,108 --> 00:22:41,694
The world's first-ever
system to deliver food fast.
389
00:22:41,819 --> 00:22:43,571
It's totally revolutionary.
390
00:22:43,696 --> 00:22:45,740
- And a complete disaster.
- Why?
391
00:22:45,865 --> 00:22:47,617
Opening day,
cars pull up onto the lot
392
00:22:47,742 --> 00:22:49,053
and they start honking
immediately
393
00:22:49,077 --> 00:22:50,411
because no carhop comes up.
394
00:22:50,536 --> 00:22:52,080
You place your order!
395
00:22:52,205 --> 00:22:53,807
- We try to explain to them
the walk-up window.
396
00:22:53,831 --> 00:22:56,417
And they are bewildered.
Now they're furious.
397
00:22:56,542 --> 00:22:58,145
What do you mean
I gotta get out of my car?
398
00:22:58,169 --> 00:22:59,921
Most of them just cuss
us out and drive off.
399
00:23:00,046 --> 00:23:01,589
And the few that stay
are mad as heck
400
00:23:01,714 --> 00:23:03,174
because they're
eating off paper
401
00:23:03,299 --> 00:23:04,443
and they gotta
discard their own trash.
402
00:23:04,467 --> 00:23:05,885
- Why?
- You're doing great.
403
00:23:06,010 --> 00:23:07,321
Yeah, we won't be
coming out to the car,
404
00:23:07,345 --> 00:23:08,513
but you can come on up.
405
00:23:08,638 --> 00:23:10,348
Welcome to McDonald's!
406
00:23:10,473 --> 00:23:12,368
We may have underestimated
the learning curve.
407
00:23:12,392 --> 00:23:14,752
- So by five o'clock Dick is
calculating how much it's going
408
00:23:14,811 --> 00:23:16,229
to cost to go back to drive-in.
409
00:23:16,354 --> 00:23:17,790
But I am not ready to
throw in the towel.
410
00:23:17,814 --> 00:23:19,732
I go back to our
old Hollywood days,
411
00:23:19,857 --> 00:23:21,943
I think to myself,
we gotta go big with this.
412
00:23:22,068 --> 00:23:23,569
We gotta put on a show.
413
00:23:23,694 --> 00:23:25,631
So I say, "Dick, I wanna
throw a grand re-opening.
414
00:23:25,655 --> 00:23:27,633
A gala premiere that would put
Louis B. Mayer to shame."
415
00:23:27,657 --> 00:23:29,409
So we rent a bunch
of spotlights.
416
00:23:29,534 --> 00:23:31,953
Same ones we used to haul
around in the Columbia days.
417
00:23:32,078 --> 00:23:33,798
We get sparklers,
a juggler for the kiddies.
418
00:23:33,871 --> 00:23:36,791
It is an event,
people show up in droves.
419
00:23:36,916 --> 00:23:38,918
- And then...
- The flies.
420
00:23:39,043 --> 00:23:40,920
They must've been
drawn by all the lights.
421
00:23:41,045 --> 00:23:43,631
Millions of them. It was
like a scene outta Exodus.
422
00:23:43,756 --> 00:23:46,968
The Pharaoh would've
released the Israelites.
423
00:23:48,136 --> 00:23:49,804
Total disaster.
424
00:23:49,929 --> 00:23:51,472
Now it is towel time.
425
00:23:51,597 --> 00:23:53,015
The next day,
Dick and I meet up
426
00:23:53,141 --> 00:23:55,101
to discuss going back to
the old format.
427
00:23:55,226 --> 00:23:58,271
And as we're talking there's a
knock at the service window.
428
00:24:02,525 --> 00:24:03,776
- I tell him we're closed.
429
00:24:03,901 --> 00:24:05,778
- We're closed.
- But he looks so cute.
430
00:24:05,903 --> 00:24:07,822
Hang on. Hang on.
What would you like, Son?
431
00:24:07,947 --> 00:24:09,490
- Can I buy a bag of
burgers from you?
432
00:24:09,615 --> 00:24:11,159
- Three?
- Yes, please.
433
00:24:11,284 --> 00:24:12,964
And I feel bad,
so I fire up the grill
434
00:24:13,077 --> 00:24:15,913
and I make him a batch.
435
00:24:16,038 --> 00:24:17,331
There you are.
436
00:24:21,252 --> 00:24:23,921
As he's walking away from the
service window a car pulls up.
437
00:24:28,634 --> 00:24:30,261
And then another.
438
00:24:33,639 --> 00:24:35,141
Dick?
439
00:24:36,267 --> 00:24:38,060
And then another.
440
00:24:45,776 --> 00:24:48,738
- Hello, welcome to McDonald's.
- Hello there.
441
00:24:48,863 --> 00:24:50,466
Pretty soon there's
a line around the block.
442
00:24:50,490 --> 00:24:52,867
- The word has spread.
- And it's off to the races.
443
00:24:52,992 --> 00:24:54,702
And we are
an overnight sensation
444
00:24:54,827 --> 00:24:56,704
30 years in the making.
445
00:25:03,753 --> 00:25:05,379
So that's our story.
446
00:25:49,048 --> 00:25:50,299
- Franchise!
447
00:25:50,424 --> 00:25:51,759
- Beg your pardon?
- Franchise!
448
00:25:51,884 --> 00:25:53,177
Franchise the damn thing!
449
00:25:53,302 --> 00:25:55,096
It's too damn good
for just one location.
450
00:25:55,221 --> 00:25:56,615
There should be
McDonald's everywhere.
451
00:25:56,639 --> 00:25:58,766
Coast to coast.
Sea to shining sea.
452
00:25:58,891 --> 00:26:00,851
- Mr. Kroc...
- Hey, you know I...
453
00:26:00,977 --> 00:26:04,689
I got a confession I
want to make to you boys.
454
00:26:04,814 --> 00:26:06,107
I'm not out here in California
455
00:26:06,232 --> 00:26:07,376
for any kind of
business meetings.
456
00:26:07,400 --> 00:26:08,776
I came out here for you.
457
00:26:08,901 --> 00:26:11,696
A few days ago,
I got into St. Louis, Missouri.
458
00:26:11,821 --> 00:26:14,699
And I was doing some business,
and I broke out my map.
459
00:26:14,824 --> 00:26:19,161
And I followed my finger
on one single highway west.
460
00:26:19,287 --> 00:26:20,496
Route 66.
461
00:26:20,621 --> 00:26:22,415
- Mr. Kroc...
- And something told me.
462
00:26:22,540 --> 00:26:24,518
Something told me to get into
my car and drive that highway.
463
00:26:24,542 --> 00:26:26,377
And you know where it led me?
Right here.
464
00:26:26,502 --> 00:26:28,004
Right smack dab here.
465
00:26:28,129 --> 00:26:30,298
Right to this
unbelievable establishment.
466
00:26:30,423 --> 00:26:32,925
And when I saw these lines
and your whole operation,
467
00:26:33,050 --> 00:26:36,095
and tasted your product,
I knew what needed to happen.
468
00:26:36,220 --> 00:26:38,180
Franchise. Franchise!
469
00:26:38,306 --> 00:26:42,101
Franchise! Franchise! Franchise!
470
00:26:44,437 --> 00:26:45,855
- We already tried.
471
00:26:50,901 --> 00:26:53,738
Five. Three in Southern
California. One in Sacramento.
472
00:26:53,863 --> 00:26:55,823
And one in Phoenix.
473
00:26:55,948 --> 00:26:57,783
And that's all
there will ever be.
474
00:26:57,908 --> 00:27:00,202
- Why?
- Two-words.
475
00:27:00,328 --> 00:27:01,996
Quality control.
476
00:27:02,121 --> 00:27:05,041
It's almost impossible to
enforce standards from afar.
477
00:27:05,166 --> 00:27:07,126
Places were a mess,
filthy kitchens,
478
00:27:07,251 --> 00:27:08,502
inconsistent menus.
479
00:27:08,628 --> 00:27:10,504
- Sacramento was
selling burritos.
480
00:27:10,630 --> 00:27:12,465
- To watch your
precious creation
481
00:27:12,590 --> 00:27:15,551
be mismanaged like that...
482
00:27:15,676 --> 00:27:18,721
Your name...
- Put Mac in the hospital.
483
00:27:20,514 --> 00:27:22,058
- Well...
484
00:27:22,183 --> 00:27:23,410
So you put somebody in
charge to supervise them.
485
00:27:23,434 --> 00:27:25,811
- We did.
- So what happened?
486
00:27:25,936 --> 00:27:27,813
- He obviously
didn't do a great job.
487
00:27:27,938 --> 00:27:30,650
- So you hire somebody else,
get somebody better.
488
00:27:30,775 --> 00:27:33,194
- Our energies are better spent
making this place
489
00:27:33,319 --> 00:27:34,862
the best it can possibly be.
490
00:27:34,987 --> 00:27:36,548
- It's better to have
one great restaurant
491
00:27:36,572 --> 00:27:38,658
- than fifty mediocre ones.
- Yeah, yeah, yeah.
492
00:27:38,783 --> 00:27:40,260
I still think if you
hire the right guy...
493
00:27:40,284 --> 00:27:42,036
- Ray, we're not interested.
494
00:27:42,161 --> 00:27:44,664
- Look, I think you boys are missing
something here that is...
495
00:27:44,789 --> 00:27:47,124
I tell ya,
you got something here.
496
00:27:49,502 --> 00:27:50,753
What is that?
497
00:27:50,878 --> 00:27:53,089
- A concept.
- Huh.
498
00:27:53,214 --> 00:27:54,757
What are those?
499
00:27:54,882 --> 00:27:56,509
It's a way to make
the place stand out
500
00:27:56,634 --> 00:27:58,177
when you're driving by.
501
00:27:58,302 --> 00:28:01,514
- The "Golden Arches",
I call them.
502
00:28:01,639 --> 00:28:04,392
- The Golden Arches.
503
00:28:04,517 --> 00:28:05,893
Who thought of that?
504
00:28:06,018 --> 00:28:09,271
- Oh, that's some pure
Dick magic right there.
505
00:28:09,397 --> 00:28:11,232
- Did you ever
build one like that?
506
00:28:11,357 --> 00:28:13,359
- Just one.
507
00:28:13,484 --> 00:28:15,653
Phoenix.
508
00:29:51,415 --> 00:29:52,583
Ethel!
509
00:29:52,708 --> 00:29:54,126
In here.
510
00:29:54,251 --> 00:29:56,086
- Oh boy, I saw a restaurant,
511
00:29:56,212 --> 00:29:58,506
I've never seen a restaurant
like this in my life.
512
00:29:58,631 --> 00:30:01,759
They've got this
fully automated system.
513
00:30:01,884 --> 00:30:04,220
It's called the Speedee System.
- Mm-hmm.
514
00:30:04,345 --> 00:30:07,765
- Which is a good name for it,
'cause man it is speedy.
515
00:30:07,890 --> 00:30:11,101
I'm telling you it's like
something sprung from the mind
516
00:30:11,227 --> 00:30:13,646
of Henry Ford or something.
517
00:30:13,771 --> 00:30:16,065
- It's revolutionary?
- It's revolutionary.
518
00:30:16,190 --> 00:30:18,442
Exactly what it is,
it's revolutionary.
519
00:30:18,567 --> 00:30:20,967
- And you want to invest in it?
- I don't know. I don't know.
520
00:30:21,070 --> 00:30:23,489
I'm not sure yet. But I just
know I want to be part of it.
521
00:30:25,574 --> 00:30:28,327
- Boy...
- So here we go.
522
00:30:28,452 --> 00:30:30,120
What do you mean by that?
523
00:30:30,246 --> 00:30:32,998
- Wax cups,
Fold-a-Nooks, multi-mixers.
524
00:30:33,123 --> 00:30:34,458
A new idea to chase.
525
00:30:34,583 --> 00:30:36,919
- Those things put a
roof over our heads.
526
00:30:37,044 --> 00:30:38,128
- At least over mine.
527
00:30:38,254 --> 00:30:39,672
- What do you mean over yours?
528
00:30:39,797 --> 00:30:41,507
Over "our" heads.
529
00:30:41,632 --> 00:30:44,885
- It's a good roof, Ray.
It's a good house.
530
00:30:45,010 --> 00:30:48,597
It's a good life, if you
weren't too busy to live it.
531
00:30:48,722 --> 00:30:50,891
We could go to the club,
more than twice a year.
532
00:30:51,016 --> 00:30:53,227
Christ, just take a walk
around the block together.
533
00:30:53,352 --> 00:30:58,023
Isn't it time to enjoy a little
and stop chasing your tail?
534
00:30:58,148 --> 00:31:02,111
When's enough going
to be enough for you?
535
00:31:02,236 --> 00:31:04,321
- Honestly?
536
00:31:04,446 --> 00:31:06,532
Probably never.
537
00:31:09,743 --> 00:31:11,912
Why should I settle
when other men won't?
538
00:31:12,037 --> 00:31:13,414
- I don't know, Ray.
539
00:31:13,539 --> 00:31:15,791
- Maybe if I had a wife
with an ounce of vision.
540
00:31:15,916 --> 00:31:19,044
Showed me an ounce of support.
541
00:31:19,169 --> 00:31:20,880
Sorry. Wrong word.
542
00:31:21,005 --> 00:31:22,464
- I've done nothing
but support you!
543
00:31:22,590 --> 00:31:24,341
- Look, I'm sorry.
544
00:31:24,466 --> 00:31:26,135
- No. Ups, downs.
545
00:31:26,260 --> 00:31:29,555
Dwindling savings, your schemes.
- You're right.
546
00:32:58,560 --> 00:33:00,163
Are you familiar with
the concept of the chicken
547
00:33:00,187 --> 00:33:02,106
and the egg, Mr. Johnson?
548
00:33:02,231 --> 00:33:04,775
Because I think
that's applicable here.
549
00:33:55,200 --> 00:33:56,952
- Hey, Dick.
550
00:34:00,330 --> 00:34:02,416
- What is it with this guy?
551
00:34:02,541 --> 00:34:04,418
- Do it for your country!
- What?
552
00:34:07,629 --> 00:34:09,482
- If you boys don't want to
franchise for yourselves,
553
00:34:09,506 --> 00:34:12,259
that's fine.
Do it for your country.
554
00:34:14,261 --> 00:34:16,513
Do it for America.
555
00:34:21,185 --> 00:34:22,865
You know I've drove
through a lot of towns.
556
00:34:22,978 --> 00:34:24,772
A lot of small towns.
557
00:34:24,897 --> 00:34:27,566
And they all had
two things in common.
558
00:34:27,691 --> 00:34:29,735
They had a courthouse
and they had a church.
559
00:34:29,860 --> 00:34:32,654
On top of the church
you got a cross,
560
00:34:32,780 --> 00:34:35,949
and on top of the courthouse,
they'd have a flag.
561
00:34:36,075 --> 00:34:37,826
Flags, crosses.
562
00:34:37,951 --> 00:34:40,954
Crosses, flags.
563
00:34:41,080 --> 00:34:43,183
Driving around, I just
cannot stop thinking about this
564
00:34:43,207 --> 00:34:45,125
tremendous restaurant.
565
00:34:45,250 --> 00:34:48,462
Now at the risk of
sounding blasphemous,
566
00:34:48,587 --> 00:34:51,715
forgive me, those arches
have a lot in common
567
00:34:51,840 --> 00:34:53,383
with those buildings.
568
00:34:53,509 --> 00:34:55,469
A building with a
cross on top of it.
569
00:34:55,594 --> 00:34:58,055
What is that? It's a gathering
place where decent wholesome
570
00:34:58,180 --> 00:35:01,558
people come together
and they share values
571
00:35:01,683 --> 00:35:04,436
protected by
that American flag.
572
00:35:04,561 --> 00:35:09,775
It could be said that beautiful
building flanked by those arches
573
00:35:09,900 --> 00:35:12,319
signifies more or less
the same thing.
574
00:35:12,444 --> 00:35:16,740
It doesn't just say
delicious hamburgers inside.
575
00:35:16,865 --> 00:35:19,326
They signify family.
It signifies community.
576
00:35:19,451 --> 00:35:22,246
It's a place where American's
come together to break bread.
577
00:35:22,371 --> 00:35:26,166
I am telling you,
578
00:35:26,291 --> 00:35:30,879
McDonald's can be
the new American church.
579
00:35:32,714 --> 00:35:34,466
Feeding bodies and feeding souls
580
00:35:34,591 --> 00:35:38,303
and it ain't just open
on Sundays, boys.
581
00:35:38,428 --> 00:35:40,931
It's open seven-days a week.
582
00:35:47,980 --> 00:35:49,731
Crosses.
583
00:35:49,857 --> 00:35:52,151
Flags.
584
00:35:52,276 --> 00:35:53,819
Arches.
585
00:36:01,660 --> 00:36:03,829
- Give us a minute, Ray.
586
00:36:03,954 --> 00:36:05,706
- Sure.
587
00:36:09,251 --> 00:36:11,211
- I don't know.
588
00:36:11,336 --> 00:36:14,882
- This is your dream,
it's bigger than your dream.
589
00:36:15,007 --> 00:36:19,011
Arches. Your arches.
Coast to coast.
590
00:36:19,136 --> 00:36:21,555
- I can't put you
through that again.
591
00:36:21,680 --> 00:36:24,600
- I know how bad you want this.
And you should have it.
592
00:36:24,725 --> 00:36:26,560
- Your diabetes. Last time...
593
00:36:26,685 --> 00:36:28,746
- We'll do things differently.
Learn from our mistakes.
594
00:36:28,770 --> 00:36:30,355
- How so?
595
00:36:30,480 --> 00:36:32,720
- Keep a tighter leash on
everything. Complete oversight.
596
00:36:32,816 --> 00:36:34,193
Every change goes through us.
597
00:36:34,318 --> 00:36:36,153
- Who says
he's going to listen?
598
00:36:36,278 --> 00:36:38,155
- We'll make him listen.
599
00:36:38,280 --> 00:36:39,781
We'll draw up a contact.
600
00:36:39,907 --> 00:36:42,075
Clear as day,
black and white.
601
00:37:03,597 --> 00:37:04,848
- Fine.
602
00:37:08,268 --> 00:37:09,895
Fine.
603
00:37:13,774 --> 00:37:15,651
Fine.
604
00:37:20,072 --> 00:37:21,740
Fine.
605
00:37:40,050 --> 00:37:42,261
- Let's get to work, boys.
- What's the first step?
606
00:37:42,386 --> 00:37:44,137
- Just leave that to me.
607
00:37:44,263 --> 00:37:46,223
We are a
dynamic-fast growing company.
608
00:37:46,348 --> 00:37:48,725
And we're poised to make
major inroads nationally.
609
00:37:48,850 --> 00:37:51,770
So in addition to giving us a
real strong foothold right here
610
00:37:51,895 --> 00:37:54,898
in the Midwest, the Des Plaines
location would serve as kind of
611
00:37:55,023 --> 00:37:58,527
a lure for other
franchises if you will.
612
00:37:58,652 --> 00:38:00,904
- What are those?
613
00:38:01,029 --> 00:38:03,740
- What are...
- Those?
614
00:38:06,952 --> 00:38:08,912
- Let me see. Oh, those. Yeah.
615
00:38:09,037 --> 00:38:10,998
That's just my little way
of separating us
616
00:38:11,123 --> 00:38:12,916
from the rest of the pack.
617
00:38:13,041 --> 00:38:14,835
You like 'em?
618
00:38:14,960 --> 00:38:16,962
I call them the Golden Arches.
619
00:38:17,087 --> 00:38:20,090
- You look familiar.
Have we met before?
620
00:38:20,215 --> 00:38:21,591
- I don't think so.
621
00:38:21,717 --> 00:38:23,157
I think I would
have remembered that.
622
00:38:23,218 --> 00:38:25,220
Peruse the inside here
if you don't mind.
623
00:38:25,345 --> 00:38:27,806
- Take a look at the, read that.
- Yeah.
624
00:38:27,931 --> 00:38:29,933
- The Fold-a-Nook.
625
00:38:30,058 --> 00:38:32,227
It's like a Murphy Bed,
for your kitchen.
626
00:38:32,352 --> 00:38:33,937
Huh?
627
00:38:37,232 --> 00:38:40,694
- Take a look at the
blueprints we got.
628
00:38:40,819 --> 00:38:42,279
We had those done locally.
629
00:38:42,404 --> 00:38:43,947
- I never forget a face.
630
00:38:49,703 --> 00:38:52,247
- Unique. Original.
Totally innovative.
631
00:38:52,372 --> 00:38:53,790
There's nothing like this.
632
00:38:53,915 --> 00:38:56,585
Nothing in the entire
food service sector.
633
00:38:56,710 --> 00:38:59,838
- Nice brochure,
professionally done.
634
00:39:02,174 --> 00:39:03,550
Have we met?
635
00:39:05,093 --> 00:39:06,845
The paper cup guy.
636
00:39:06,970 --> 00:39:09,973
- Yeah. That was
a long time ago.
637
00:39:10,098 --> 00:39:11,892
That was a long time ago.
638
00:39:13,518 --> 00:39:14,936
What do you think?
639
00:39:15,062 --> 00:39:17,105
- I don't know.
640
00:39:19,232 --> 00:39:20,400
- There's...
641
00:39:22,652 --> 00:39:23,904
Look...
642
00:39:25,906 --> 00:39:27,699
I'm gonna level with ya.
643
00:39:30,952 --> 00:39:33,413
I need this one.
644
00:39:33,538 --> 00:39:34,915
You think, uh...
645
00:39:35,040 --> 00:39:36,309
Is there anything you
can do to help me out?
646
00:39:36,333 --> 00:39:37,876
- I'll tell you what,
let me refer you
647
00:39:38,001 --> 00:39:39,628
to one of my colleagues.
648
00:39:39,753 --> 00:39:43,382
Somebody who may be better
suited to meet your needs.
649
00:39:43,507 --> 00:39:45,133
- Thank you.
650
00:39:49,137 --> 00:39:50,764
- Ray Kroc.
651
00:39:51,890 --> 00:39:52,891
Address...
652
00:39:53,016 --> 00:39:56,520
- 143 Juniper Road,
653
00:39:56,645 --> 00:39:59,272
Arlington Heights, Illinois.
654
00:40:00,565 --> 00:40:01,817
- Home telephone number?
655
00:40:03,402 --> 00:40:05,654
- Ahh, use my office
telephone number,
656
00:40:05,779 --> 00:40:08,323
that's the best
place to reach me.
657
00:40:08,448 --> 00:40:09,908
- All right.
658
00:40:10,033 --> 00:40:11,952
Of course we'll need
an appraisal on your home
659
00:40:12,077 --> 00:40:14,162
before we can issue funds.
660
00:40:38,437 --> 00:40:39,938
- Be right.
661
00:40:41,398 --> 00:40:43,024
Just be right one time.
662
00:40:58,248 --> 00:40:59,916
One time.
663
00:41:01,835 --> 00:41:03,020
June, did you schedule the
stakeout with the engineer?
664
00:41:03,044 --> 00:41:04,212
All set.
665
00:41:04,337 --> 00:41:05,630
- What about the fire
department?
666
00:41:05,755 --> 00:41:06,983
Did you get the approval
for the driveway design?
667
00:41:07,007 --> 00:41:08,508
- Left a message
with them yesterday.
668
00:41:08,633 --> 00:41:10,010
- Excavation permits?
669
00:41:10,135 --> 00:41:11,636
- I'm meeting with them today.
670
00:41:11,761 --> 00:41:13,430
- All right.
671
00:41:13,555 --> 00:41:15,974
Hey, what's going on with
San Bernardino, by the way?
672
00:41:16,099 --> 00:41:20,812
- I just spoke to Dick,
he says they're working on it.
673
00:41:20,937 --> 00:41:22,314
- They're working on it?
674
00:41:22,439 --> 00:41:23,648
- That's what he said.
675
00:41:25,567 --> 00:41:27,903
- Ray Kroc on the line.
676
00:41:30,906 --> 00:41:33,366
- Hiya, Ray.
- Boy, you boys are killing me.
677
00:41:33,492 --> 00:41:34,576
What's the hold up?
678
00:41:34,701 --> 00:41:36,119
I break ground in two weeks.
679
00:41:36,244 --> 00:41:38,246
- These things take time.
680
00:41:38,371 --> 00:41:39,998
You're proposing
substantial alterations.
681
00:41:40,123 --> 00:41:42,667
- I'm adding a basement
and a furnace, that's all.
682
00:41:42,792 --> 00:41:45,462
- We need our architect to
thoroughly review it
683
00:41:45,587 --> 00:41:47,467
and make sure everything
is safe and up to code.
684
00:41:47,589 --> 00:41:50,675
- Fine. Has he seen it yet,
has he taken a look at it?
685
00:41:50,800 --> 00:41:52,344
- I'm not sure to be honest.
686
00:41:52,469 --> 00:41:54,930
- I've got bulldozers
rolling up on the 23rd.
687
00:41:55,055 --> 00:41:57,224
- I'm not the one
who scheduled that, Ray.
688
00:41:57,349 --> 00:41:59,476
- I need you to take a breath.
- Take a breath?
689
00:41:59,601 --> 00:42:02,729
Do you realize what it's going
to cost me if I have to push?
690
00:42:02,854 --> 00:42:04,689
- Hopefully,
it won't come to that.
691
00:42:04,814 --> 00:42:06,525
- Every restaurant
in the Midwest
692
00:42:06,650 --> 00:42:07,984
has a basement and a furnace.
693
00:42:08,109 --> 00:42:09,861
- This is standard stuff.
- I understand.
694
00:42:09,986 --> 00:42:12,030
But it's our name
on that building.
695
00:42:12,155 --> 00:42:15,408
God forbid the floor caves in
and people get hurt or worse
696
00:42:15,534 --> 00:42:17,369
because of some
design flaw we missed.
697
00:42:17,494 --> 00:42:20,497
Let's just slow down a minute
and make sure it's done right.
698
00:42:20,622 --> 00:42:22,582
- So much for the
Speedee System, huh?
699
00:42:28,421 --> 00:42:30,757
- Did he just hang up on you?
- Yes.
700
00:42:30,882 --> 00:42:33,093
Unless we got
violently disconnected.
701
00:42:33,218 --> 00:42:34,844
- Okay.
702
00:42:36,638 --> 00:42:38,056
It'll be fine.
703
00:42:40,809 --> 00:42:43,270
- Where's the...
Where's the front of the apron?
704
00:42:43,395 --> 00:42:45,522
- Show me.
- All right.
705
00:42:45,647 --> 00:42:47,917
Just make sure the windows
are big enough so the customers
706
00:42:47,941 --> 00:42:49,794
can look into the restaurant.
All the way to the kitchen.
707
00:42:49,818 --> 00:42:51,361
Doesn't look right.
Let me see this.
708
00:42:51,486 --> 00:42:52,737
- Ray.
- What?
709
00:42:52,862 --> 00:42:54,406
- We got a letter
from San Bernardino.
710
00:42:54,531 --> 00:42:56,533
- Read it to me.
711
00:42:56,658 --> 00:42:59,411
- Dear Ray. Thank you for your
letter sharing your idea
712
00:42:59,536 --> 00:43:03,039
to strike a deal with Coca-Cola
to sponsor menu boards
713
00:43:03,164 --> 00:43:05,208
at the new
Des Plaines location.
714
00:43:05,333 --> 00:43:07,794
An intriguing notion, indeed.
715
00:43:07,919 --> 00:43:10,589
As you rightly point out, such
an arrangement would provide
716
00:43:10,714 --> 00:43:12,340
a steady source of
revenue to the store
717
00:43:12,465 --> 00:43:14,759
at no additional labor cost.
718
00:43:14,884 --> 00:43:18,471
- However...
- However? However, what?
719
00:43:18,597 --> 00:43:19,931
- However, this is a concept
720
00:43:20,056 --> 00:43:22,017
that goes beyond
our core beliefs.
721
00:43:22,142 --> 00:43:25,895
McDonald's was founded
with the idea of families
722
00:43:26,021 --> 00:43:27,647
and not strict commerce.
723
00:43:27,772 --> 00:43:29,458
- Sons of bitches, they don't
know what the hell...
724
00:43:29,482 --> 00:43:31,359
- And so on and so on...
725
00:43:33,737 --> 00:43:35,363
Here you go, gentlemen.
Back to work.
726
00:43:35,488 --> 00:43:37,032
- Let me explain.
727
00:43:37,157 --> 00:43:39,868
It'll be real small, along
the bottom. Very discreet.
728
00:43:39,993 --> 00:43:41,637
- We're just not
comfortable with the notion
729
00:43:41,661 --> 00:43:44,122
of turning our menu
into an advertisement.
730
00:43:44,247 --> 00:43:46,916
- See it's not an ad,
it's sponsorship.
731
00:43:47,042 --> 00:43:49,085
- It's distasteful.
- It's free money!
732
00:43:49,210 --> 00:43:51,272
- There are plenty of things we
could do to make a quick buck,
733
00:43:51,296 --> 00:43:53,656
- that doesn't mean we should.
- Loads of restaurants do it!
734
00:43:53,757 --> 00:43:55,300
- Well, we don't.
- Why not?
735
00:43:55,425 --> 00:43:57,385
- Cause I have no interest
in indulging
736
00:43:57,510 --> 00:43:58,910
in that sort of
crass commercialism.
737
00:43:59,012 --> 00:44:00,555
It's not McDonald's.
738
00:44:00,680 --> 00:44:02,408
- I didn't realize I was
partnering with a beatnik.
739
00:44:02,432 --> 00:44:04,976
- I'll have you know I'm a
card-carrying Republican.
740
00:44:05,101 --> 00:44:07,979
- Yeah, well you coulda
fooled me.
741
00:44:08,104 --> 00:44:09,814
- He hung up again.
742
00:44:09,939 --> 00:44:13,193
- He's just... He's just a
little excitable, that's all.
743
00:44:16,571 --> 00:44:19,115
- A hot head like that, you
don't know what he's capable of.
744
00:44:19,240 --> 00:44:23,328
- It's all bluster, Dick.
His bark is worse than his bite.
745
00:44:23,453 --> 00:44:24,847
- That's what
Neville Chamberlain said.
746
00:44:24,871 --> 00:44:26,331
- He'll relax.
747
00:44:26,456 --> 00:44:28,583
Give him some time.
748
00:44:34,673 --> 00:44:36,257
- What are you doing? Come on.
749
00:44:36,383 --> 00:44:38,503
There's time to lean,
there's time to clean. Let's go.
750
00:44:40,470 --> 00:44:42,722
Put the hat on straight.
751
00:44:45,600 --> 00:44:46,810
400 degrees, right?
752
00:44:46,935 --> 00:44:48,228
That'a boy, way to work.
753
00:44:48,353 --> 00:44:50,021
Nice.
754
00:44:50,146 --> 00:44:51,856
Hey, hey, hey.
There's one pickle on there.
755
00:44:51,981 --> 00:44:54,043
Two pickles on all the buns.
Two pickles on all of them.
756
00:44:54,067 --> 00:44:57,278
Don't... don't... Look, watch.
Flip 'em like that.
757
00:44:57,404 --> 00:44:58,839
You already turned them over
and press them one time.
758
00:44:58,863 --> 00:45:00,782
And that one's too pink.
All right.
759
00:45:02,200 --> 00:45:03,743
And you...
760
00:45:06,162 --> 00:45:08,331
Get... these...
761
00:45:09,958 --> 00:45:11,334
That's pretty damn good.
762
00:45:11,459 --> 00:45:14,504
- What's your name?
- Fred Turner, sir.
763
00:45:14,629 --> 00:45:17,090
- Nice work. Fred Turner.
764
00:45:17,215 --> 00:45:18,925
Fred Turner.
765
00:45:46,619 --> 00:45:48,788
It's such a
delicate subject
766
00:45:48,913 --> 00:45:50,832
that I... I just don't
know how to say it.
767
00:45:50,957 --> 00:45:54,919
Kind of a...
I don't know how to say it.
768
00:45:55,044 --> 00:45:56,296
Now, look, Mary.
769
00:45:56,421 --> 00:45:58,339
You called me,
you rushed over to gab.
770
00:45:58,465 --> 00:46:00,592
Now, what is it
you want to say?
771
00:46:00,717 --> 00:46:02,010
Well, Jack...
772
00:46:04,137 --> 00:46:05,513
- I'm sorry.
773
00:46:06,890 --> 00:46:08,641
I know I've been
neglecting you.
774
00:46:17,233 --> 00:46:21,196
What do you say tomorrow
we go to supper at the club?
775
00:46:27,952 --> 00:46:29,621
- Really?
776
00:46:29,746 --> 00:46:31,372
- Really.
777
00:46:34,250 --> 00:46:35,850
Well, look what
the cat dragged in.
778
00:46:35,919 --> 00:46:37,128
Hello, everyone.
779
00:46:37,253 --> 00:46:38,838
Hi there. Hi. Hey...
How are ya?
780
00:46:38,963 --> 00:46:40,441
- Evening, stranger.
- Good to see you.
781
00:46:40,465 --> 00:46:43,051
- Linda Ballen was just
there, she adored it.
782
00:46:43,176 --> 00:46:45,887
- This is on the left side
of the 14th fairway.
783
00:46:46,012 --> 00:46:47,472
- No, use your three-wood.
784
00:46:47,597 --> 00:46:49,200
- Hmm, three-wood.
- Hit it clean.
785
00:46:49,224 --> 00:46:50,975
- I hear Acapulco is divine.
786
00:46:51,100 --> 00:46:52,310
- Where do you like, Ethel?
787
00:46:52,435 --> 00:46:54,604
- Umm, Spain.
788
00:46:54,729 --> 00:46:56,648
- Spain?
- Wonderful.
789
00:46:56,773 --> 00:46:58,358
- Wow. How was it?
790
00:46:58,483 --> 00:47:01,069
- Oh no, I mean,
I'm thinking about it.
791
00:47:01,194 --> 00:47:02,529
- Oh, you haven't been.
792
00:47:02,654 --> 00:47:06,199
- Well, we're
dreaming of a trip, right?
793
00:47:06,324 --> 00:47:08,201
- Great, yeah.
794
00:47:11,621 --> 00:47:13,873
- How's your game, Ray?
- Lately?
795
00:47:13,998 --> 00:47:16,125
- Non-existent.
- I'm no Ben Hogan myself.
796
00:47:16,251 --> 00:47:17,669
- No kidding?
797
00:47:17,794 --> 00:47:20,964
- Haha, yeah. I did hit
a hole-in-one of a sort,
798
00:47:21,089 --> 00:47:23,716
recently though.
799
00:47:23,842 --> 00:47:27,720
I came across an really, really
interesting business opportunity.
800
00:47:27,846 --> 00:47:29,222
Really interesting.
801
00:47:29,347 --> 00:47:30,907
You boys are gonna
want a piece of this.
802
00:47:30,932 --> 00:47:32,743
- Here we go again.
- What is it this time, Ray?
803
00:47:32,767 --> 00:47:35,228
- Restaurant.
804
00:47:35,353 --> 00:47:36,980
- New kind of restaurant.
- New how?
805
00:47:37,105 --> 00:47:39,482
Restaurant filled with
milkshakes and Fold-a-Nooks?
806
00:47:43,528 --> 00:47:45,655
- Fold-a-Nooks.
807
00:47:47,574 --> 00:47:50,034
- Ha-ha.
- I'm just joking with you, Ray.
808
00:47:50,159 --> 00:47:52,829
- Hold on, Jack.
You should hear him out.
809
00:47:54,497 --> 00:47:55,707
This one's different.
810
00:48:00,086 --> 00:48:03,923
- Well, do tell us more.
811
00:48:04,048 --> 00:48:05,842
- I will.
812
00:48:05,967 --> 00:48:08,678
This is a thing of beauty.
813
00:48:08,803 --> 00:48:10,346
Fully automated kitchen.
814
00:48:10,471 --> 00:48:12,471
Likes of which I've never seen.
It's revolutionary.
815
00:48:12,515 --> 00:48:14,017
It's called
the Speedee System.
816
00:48:14,142 --> 00:48:15,828
The thing I like about this,
it's franchisable.
817
00:48:15,852 --> 00:48:17,288
The first one is
already up and running.
818
00:48:17,312 --> 00:48:18,563
Come on over and take a look.
819
00:48:18,688 --> 00:48:20,899
Might make you boys
a few dollars.
820
00:48:24,110 --> 00:48:26,112
You don't have to
worry about a thing.
821
00:48:26,237 --> 00:48:27,739
We're in charge of
everything after.
822
00:48:27,864 --> 00:48:29,991
And all these franchises
look exactly the same.
823
00:48:30,116 --> 00:48:32,785
I would have never thought
but younger workers are better.
824
00:48:32,911 --> 00:48:34,621
They're hustling,
they're ambitious.
825
00:48:34,746 --> 00:48:36,456
Easy as pie.
826
00:48:36,581 --> 00:48:38,684
You just pay the franchise fee,
we take care of everything else.
827
00:48:38,708 --> 00:48:40,293
I'll tell you the whole thing.
828
00:48:43,296 --> 00:48:44,714
Close enough, pick it up, Drew.
829
00:48:44,839 --> 00:48:46,466
All right, let's do this.
830
00:48:49,427 --> 00:48:50,678
Got her?
831
00:48:50,803 --> 00:48:52,388
Okay.
You'll be real happy there.
832
00:48:56,142 --> 00:48:57,810
- Congratulations.
- All right.
833
00:49:05,777 --> 00:49:08,029
- Three new franchises
in the last month.
834
00:49:08,154 --> 00:49:10,281
- Well, that's great.
835
00:49:10,406 --> 00:49:11,616
What?
836
00:49:11,741 --> 00:49:14,077
- I don't know.
837
00:49:14,202 --> 00:49:15,536
- What?
838
00:49:15,662 --> 00:49:17,222
- Don't you think maybe,
given our experience,
839
00:49:17,246 --> 00:49:20,416
that this is all happening
a little too quickly?
840
00:49:20,541 --> 00:49:22,085
If they all pop up at once,
841
00:49:22,210 --> 00:49:24,337
how is he going to
maintain standards?
842
00:50:18,391 --> 00:50:20,393
- Son of a bitch.
843
00:50:23,146 --> 00:50:24,397
- Give it a whack, Jack.
844
00:50:27,775 --> 00:50:30,570
- Hey! Look at this.
What is this?
845
00:50:30,695 --> 00:50:32,030
Huh? What is that?
846
00:50:32,155 --> 00:50:33,489
- It appears to be
a hamburger.
847
00:50:33,614 --> 00:50:34,974
- Not a McDonald's
burger it's not.
848
00:50:35,033 --> 00:50:36,409
Look at all that ketchup.
849
00:50:36,534 --> 00:50:37,928
You've got three pickles
on there instead of two.
850
00:50:37,952 --> 00:50:40,038
Look at that.
Look at that, lettuce.
851
00:50:40,163 --> 00:50:41,456
Really, Jack? Lettuce?
852
00:50:41,581 --> 00:50:43,291
- Can we talk about
this another time?
853
00:50:43,416 --> 00:50:45,144
- Look at the patty itself,
that is tragically overcooked.
854
00:50:45,168 --> 00:50:46,502
Tragically!
855
00:50:46,627 --> 00:50:48,105
- I don't know, Ray,
it looks good to me.
856
00:50:48,129 --> 00:50:49,523
- What the hell do you
know about quality?
857
00:50:49,547 --> 00:50:50,899
I was by your
restaurant today too.
858
00:50:50,923 --> 00:50:52,443
- Yeah, what about it?
- What about it?
859
00:50:52,467 --> 00:50:53,944
You got corn on the cob,
you got fried chicken!
860
00:50:53,968 --> 00:50:55,636
- People love fried chicken.
- Do they?
861
00:50:55,762 --> 00:50:57,823
Let them go somewhere where
they serve fried chicken.
862
00:50:57,847 --> 00:50:59,307
And your kitchen is filthy!
863
00:50:59,432 --> 00:51:01,142
What the hell is the
matter with you guys?
864
00:51:01,267 --> 00:51:03,107
- I don't know about you,
Ray, but I'm retired.
865
00:51:03,144 --> 00:51:04,621
- You said this would be a good
place for us to park our money.
866
00:51:04,645 --> 00:51:05,938
- No, no.
- It's an investment!
867
00:51:06,064 --> 00:51:07,291
- If I wanted a job,
I would have applied
868
00:51:07,315 --> 00:51:09,025
for a cook position.
869
00:51:09,150 --> 00:51:11,510
- You couldn't get a job as a
cook in one of my restaurants.
870
00:51:11,569 --> 00:51:12,569
- Hey!
871
00:51:12,612 --> 00:51:13,863
- What's his problem?
872
00:51:13,988 --> 00:51:16,407
- He's a pain in the
ass is what he is.
873
00:51:16,532 --> 00:51:17,992
Right back at ya, Ray.
874
00:51:18,117 --> 00:51:19,786
- Ethel?
- In here.
875
00:51:19,911 --> 00:51:21,746
- Hi.
876
00:51:21,871 --> 00:51:24,165
- Ray, hurry and get changed.
Dinner is called for seven.
877
00:51:24,290 --> 00:51:28,127
- Yeah, we're not going
to the club tonight.
878
00:51:28,252 --> 00:51:30,046
- You canceled our dinner?
879
00:51:30,171 --> 00:51:32,965
- I canceled our membership.
880
00:51:33,091 --> 00:51:34,759
- What?
881
00:51:34,884 --> 00:51:37,553
- Those Roland Green people,
they're not really our kind.
882
00:51:37,678 --> 00:51:39,180
- What are you talking about?
883
00:51:39,305 --> 00:51:43,226
- I've lost interest
hobnobbing with the idle rich.
884
00:51:43,351 --> 00:51:44,811
- The idle rich?
885
00:51:44,936 --> 00:51:47,355
- Yeah, you know their golf,
their Rob Roys.
886
00:51:47,480 --> 00:51:51,025
They're so
complacent and content.
887
00:51:51,150 --> 00:51:53,653
- Ray.
Please tell me you're joking.
888
00:51:53,778 --> 00:51:55,363
These are our friends.
889
00:51:55,488 --> 00:51:58,407
- No, I know. I know.
You know what?
890
00:51:58,533 --> 00:52:01,536
You and I can make
a lot of new friends.
891
00:52:01,661 --> 00:52:03,055
It's all right,
we'll make new friends.
892
00:52:03,079 --> 00:52:06,958
Friends that are
more suitable, for us.
893
00:52:07,083 --> 00:52:08,626
You know?
894
00:52:08,751 --> 00:52:11,087
Don't you think?
895
00:52:11,212 --> 00:52:12,839
You know what?
Give me one second.
896
00:52:12,964 --> 00:52:14,549
The garage is driving me crazy.
897
00:52:14,674 --> 00:52:16,634
Can I just go sweep
it up and clean it up?
898
00:52:16,759 --> 00:52:18,177
And then put a nice dress on,
899
00:52:18,302 --> 00:52:20,096
I'll take you out
for something to eat.
900
00:52:30,648 --> 00:52:34,569
Yeah! Yeah!
This is ridiculous!
901
00:52:36,195 --> 00:52:39,323
Might as well go, you're
not going to get anything!
902
00:52:39,448 --> 00:52:41,492
- Good job, guys!
- Good job!
903
00:52:43,327 --> 00:52:45,037
You look real busy!
904
00:52:45,163 --> 00:52:47,248
Fine, yeah dance, that's
a good dance there, buddy.
905
00:52:47,373 --> 00:52:49,834
Good job, do anything
but make a hamburger.
906
00:52:49,959 --> 00:52:52,086
Cancel! Cancel my order!
907
00:52:54,422 --> 00:52:58,176
- Just take a gander at
this handsome gold inlay.
908
00:52:58,301 --> 00:53:00,028
You're telling me such
spectacular craftsmanship
909
00:53:00,052 --> 00:53:01,637
isn't worth $8.95?
910
00:53:01,762 --> 00:53:03,306
- But I'm not interested.
911
00:53:03,431 --> 00:53:04,932
- You're not interested
in a Bible
912
00:53:05,057 --> 00:53:08,436
sure to be the pride of your
family's home library?
913
00:53:08,561 --> 00:53:12,899
As you no doubt know, June, envy
is one of the seven deadly sins.
914
00:53:13,024 --> 00:53:15,335
And that is what your friends
and neighbors will be guilty of
915
00:53:15,359 --> 00:53:17,653
when they see this leather-bound
beauty on your bookshelf.
916
00:53:17,778 --> 00:53:20,281
- Sir, this is a
private place of business.
917
00:53:20,406 --> 00:53:23,868
I'm afraid I'm going to
have to ask you to leave.
918
00:53:23,993 --> 00:53:25,369
Thank you for your time.
919
00:53:27,038 --> 00:53:29,916
Prince Castle Sales.
Oh, hold on.
920
00:53:30,041 --> 00:53:34,045
Ray. It's Mac.
Do you want to take this?
921
00:53:34,170 --> 00:53:38,132
Ahh yeah, tell him
I'll call him back.
922
00:53:38,257 --> 00:53:40,509
- Hey, hey. Wait a minute.
923
00:53:40,635 --> 00:53:41,969
What's your name?
924
00:53:42,094 --> 00:53:45,139
- Leonard. Leonard Rosenblatt.
925
00:53:45,264 --> 00:53:47,266
- Rosenblatt? Really?
926
00:53:48,684 --> 00:53:51,103
What's a Jew doing
selling Catholic Bibles?
927
00:53:51,229 --> 00:53:52,688
- Making a living.
928
00:53:59,820 --> 00:54:01,781
- I believe in you.
929
00:54:29,225 --> 00:54:32,019
- Tuck that pickle in. These
are ready to spin. Smooth...
930
00:54:33,813 --> 00:54:35,481
275...
931
00:54:35,606 --> 00:54:38,776
No salt for 30 seconds, okay?
Looking good, fellas!
932
00:54:38,901 --> 00:54:40,569
Looking good! Big smiles!
933
00:54:40,695 --> 00:54:42,780
If you've got time to lean,
you've got time to clean!
934
00:54:47,702 --> 00:54:49,328
- It's normally ten and under,
935
00:54:49,453 --> 00:54:51,664
but for you
I'll make an exception.
936
00:54:51,789 --> 00:54:53,958
Haha!
937
00:54:54,083 --> 00:54:56,127
Love it. Nice.
938
00:54:59,922 --> 00:55:01,632
My new franchisees
are great.
939
00:55:01,757 --> 00:55:03,467
He's in the back
working in the kitchen.
940
00:55:03,592 --> 00:55:06,762
She's out front, handing
suckers out to the little kids.
941
00:55:06,887 --> 00:55:09,390
Husband and wife,
side by side.
942
00:55:11,017 --> 00:55:12,518
Like a real team.
943
00:55:15,604 --> 00:55:18,566
It is really something to see.
944
00:55:18,691 --> 00:55:20,568
Wonderful, don't
you think, Ethel?
945
00:55:20,693 --> 00:55:22,778
- I suppose it is, yeah.
- Yeah.
946
00:55:23,863 --> 00:55:25,948
Like teammates.
947
00:55:33,164 --> 00:55:35,249
I made supper
plans for us, Friday.
948
00:55:37,793 --> 00:55:40,171
- I'm guessing you
didn't rejoin Roland Green?
949
00:55:40,296 --> 00:55:43,716
- Well no... no.
Someplace far better.
950
00:55:56,270 --> 00:55:57,772
- B-5!
951
00:55:58,939 --> 00:56:00,274
- So salty.
952
00:56:01,442 --> 00:56:02,943
I love the salt.
953
00:56:07,490 --> 00:56:09,241
- So what do you do, Art?
954
00:56:09,367 --> 00:56:11,053
- Had a little plumbing business
going for a while after getting
955
00:56:11,077 --> 00:56:12,828
out of the service.
956
00:56:12,953 --> 00:56:15,390
Now I sell vacuum cleaners and
give piano lessons on the side.
957
00:56:15,414 --> 00:56:16,791
- Wow.
958
00:56:16,916 --> 00:56:18,751
- Wow.
Busy guy. Good for you.
959
00:56:18,876 --> 00:56:20,920
Vacuums,
plumping, piano lessons.
960
00:56:21,045 --> 00:56:23,005
You're a jack of all trades.
961
00:56:23,130 --> 00:56:25,216
- Yeah, whatever puts
food on the table, right?
962
00:56:25,341 --> 00:56:28,302
- You must be so proud?
963
00:56:28,427 --> 00:56:29,887
- How would you like to do
more than
964
00:56:30,012 --> 00:56:31,347
"put a little food
on the table"?
965
00:56:31,472 --> 00:56:33,307
Bingo!
966
00:56:33,432 --> 00:56:35,726
- She's excited.
967
00:56:35,851 --> 00:56:37,520
- What'd you have in mind?
968
00:56:50,157 --> 00:56:51,325
- Burger up.
969
00:56:57,456 --> 00:57:00,876
- I'm going to give
you three words.
970
00:57:01,001 --> 00:57:03,963
I want you to take those three
words home with you tonight.
971
00:57:04,088 --> 00:57:07,842
McDonald's is family.
972
00:57:10,636 --> 00:57:12,930
Isn't that great?
973
00:57:13,055 --> 00:57:15,766
You know what I
say when I see that?
974
00:57:15,891 --> 00:57:19,770
Family. We're one big family.
975
00:57:19,895 --> 00:57:21,439
Aren't we?
976
00:57:21,564 --> 00:57:23,441
We've got mouths to feed.
977
00:57:23,566 --> 00:57:24,984
That's a family.
978
00:57:27,820 --> 00:57:30,656
I'm looking for a few good men.
979
00:57:30,781 --> 00:57:33,033
And women!
Who aren't afraid of hard work.
980
00:57:33,159 --> 00:57:34,702
Aren't afraid to
roll up their sleeves.
981
00:57:34,827 --> 00:57:37,663
Cliché, I know, but I'm looking
for scrappers, hustlers.
982
00:57:37,788 --> 00:57:39,141
Guys who are willing to
roll up their sleeves.
983
00:57:39,165 --> 00:57:40,416
People with drive.
984
00:57:40,541 --> 00:57:41,560
They got a little
fire in the belly.
985
00:57:41,584 --> 00:57:43,335
Got a little chutzpah!
986
00:57:43,461 --> 00:57:45,439
I stand right here before you
today and I'm going to offer you
987
00:57:45,463 --> 00:57:46,839
something as precious as gold.
988
00:57:46,964 --> 00:57:48,591
You know what that is?
Anybody?
989
00:57:48,716 --> 00:57:50,593
Anybody? Opportunity!
990
00:57:50,718 --> 00:57:52,845
It's opportunity! Opportunity.
991
00:57:52,970 --> 00:57:54,388
Opportunity to advance.
992
00:57:54,513 --> 00:57:56,807
To move forward.
To move up, to advance.
993
00:57:56,932 --> 00:57:58,476
To succeed.
994
00:57:58,601 --> 00:58:00,728
To win. To step up.
The sky's the limit.
995
00:58:00,853 --> 00:58:02,897
The sky's the limit.
To grab the brass ring!
996
00:58:03,022 --> 00:58:04,624
To give yourself a shot
at the American dream!
997
00:58:04,648 --> 00:58:06,275
Put your arms around
the American dream!
998
00:58:06,400 --> 00:58:08,628
Opportunity... 'Cause I'll tell
you something, at McDonald's...
999
00:58:08,652 --> 00:58:10,404
Just like this
great nation of ours,
1000
00:58:10,529 --> 00:58:11,697
some of that elbow grease...
1001
00:58:11,822 --> 00:58:13,199
I guarantee if
you've got the guts,
1002
00:58:13,324 --> 00:58:14,426
got the gumption,
you've got the desire.
1003
00:58:14,450 --> 00:58:16,202
I guarantee ya, you can succeed.
1004
00:58:16,327 --> 00:58:18,954
There's gold to be had at the
end of those Golden Arches.
1005
00:58:19,079 --> 00:58:21,957
Golden Arches.
Golden Arches.
1006
00:58:22,082 --> 00:58:24,877
Now who's with me? Who wants to
jump on that ladder to success?
1007
00:58:25,002 --> 00:58:27,046
Become part of the
McDonald's mishpucha.
1008
00:58:27,171 --> 00:58:28,422
Now who's with me?
1009
00:58:28,547 --> 00:58:29,787
Come on, let me see some hands!
1010
00:58:29,840 --> 00:58:31,300
- I'll join!
- Here!
1011
00:58:31,425 --> 00:58:34,011
- There you go. Who else?
1012
00:58:50,611 --> 00:58:52,071
McDonald's!
1013
00:58:55,533 --> 00:58:57,535
Good, Art, good job!
1014
00:58:57,660 --> 00:58:59,328
- Thank you, sir.
1015
00:59:07,127 --> 00:59:08,921
- The nerve of this guy!
1016
00:59:09,046 --> 00:59:10,506
- What?
1017
00:59:10,631 --> 00:59:13,133
- Guess what he's calling
his Des Plaines store.
1018
00:59:13,259 --> 00:59:15,302
- McDonald's Number one.
1019
00:59:19,723 --> 00:59:22,142
- Then... What are we, then?
1020
00:59:23,894 --> 00:59:25,896
- Could his head get any bigger?
1021
00:59:30,401 --> 00:59:32,361
Ladies and gentlemen,
we are about to begin
1022
00:59:32,486 --> 00:59:35,239
our initial descent into
Minneapolis-St. Paul.
1023
00:59:51,338 --> 00:59:52,881
- Mr. Kroc,
welcome to Minneapolis,
1024
00:59:53,007 --> 00:59:55,050
wonderful to see ya!
Gimme an M!
1025
00:59:55,175 --> 00:59:56,260
- M!
1026
00:59:56,385 --> 00:59:57,261
- Give me a C!
1027
00:59:57,386 --> 00:59:58,804
- C!
1028
00:59:58,929 --> 00:59:59,929
- Gimme a D!
1029
01:00:00,014 --> 01:00:01,307
- D!
1030
01:00:01,432 --> 01:00:03,309
O!
1031
01:00:03,434 --> 01:00:05,185
N!
1032
01:00:08,772 --> 01:00:10,816
McDonald's!
1033
01:00:35,424 --> 01:00:36,592
- Ray, how is it?
1034
01:00:36,717 --> 01:00:38,218
- You can't even top
that in Chicago.
1035
01:00:38,344 --> 01:00:40,054
- Well, we don't
mess around up here.
1036
01:00:40,179 --> 01:00:41,489
- Boy, my compliments
to the chef.
1037
01:00:41,513 --> 01:00:42,513
That's wonderful.
1038
01:00:42,556 --> 01:00:44,266
- I can do you one better.
1039
01:00:44,391 --> 01:00:46,810
- How about the owner?
- Sure, why the hell not.
1040
01:00:46,935 --> 01:00:48,312
- Rollie?
1041
01:00:48,437 --> 01:00:50,272
Rollie.
1042
01:00:51,774 --> 01:00:52,983
- Jimmy, great to see ya.
1043
01:00:53,108 --> 01:00:55,569
- Rollie, how are ya.
- Oh, wonderful.
1044
01:00:55,694 --> 01:00:56,694
- Rollie Smith, Ray Kroc.
1045
01:00:56,779 --> 01:00:58,364
- Hey.
- Real pleasure.
1046
01:00:58,489 --> 01:01:00,133
- Boy, I tell ya, you got
one helluva restaurant here.
1047
01:01:00,157 --> 01:01:01,968
- Well, coming from you
that's quite a compliment.
1048
01:01:01,992 --> 01:01:04,703
- My reputation precedes me.
1049
01:01:04,828 --> 01:01:07,289
- I'm a great admirer.
- Well umm... sit down.
1050
01:01:07,414 --> 01:01:10,084
- I don't want to interrupt.
- Have a seat.
1051
01:01:10,209 --> 01:01:12,044
- Well, maybe just a minute.
1052
01:01:12,169 --> 01:01:13,480
- This is Fred Turner
my associate.
1053
01:01:13,504 --> 01:01:14,963
- Welcome.
1054
01:01:15,089 --> 01:01:17,132
- Steaks cooked, okay?
- Excellent. Perfect.
1055
01:01:17,257 --> 01:01:18,759
- Our intention is to ahh...
1056
01:01:18,884 --> 01:01:20,636
expand pretty far
beyond the Midwest.
1057
01:01:20,761 --> 01:01:23,597
We're not going to settle here.
We're not gonna...
1058
01:01:23,722 --> 01:01:26,767
We're going to expand
far beyond the Midwest.
1059
01:01:26,892 --> 01:01:29,812
- You've clearly got a warm and
loving home here in Minneapolis.
1060
01:01:29,937 --> 01:01:31,855
- Yeah, so it seems.
1061
01:01:31,980 --> 01:01:34,233
- Yeah, this town just can't
get enough of McDonald's.
1062
01:01:34,358 --> 01:01:35,651
- Here you go, sir.
1063
01:01:35,776 --> 01:01:36,961
- Another Canadian Club
for my friend.
1064
01:01:36,985 --> 01:01:37,861
- Yes, sir. Coming right up.
1065
01:01:37,986 --> 01:01:39,405
Thank you.
1066
01:01:39,530 --> 01:01:40,840
In fact, I'd say there's
sufficient enthusiasm
1067
01:01:40,864 --> 01:01:43,158
to support another.
1068
01:01:43,283 --> 01:01:44,410
A second location?
1069
01:01:44,535 --> 01:01:46,036
- You know,
come to think of it,
1070
01:01:46,161 --> 01:01:47,180
I know the perfect person
to own and operate.
1071
01:01:47,204 --> 01:01:48,372
- You don't say?
1072
01:01:48,497 --> 01:01:49,373
- Somebody who knows
what it takes
1073
01:01:49,498 --> 01:01:50,833
to build a great restaurant.
1074
01:01:50,958 --> 01:01:52,598
Someone with more than
20 years experience
1075
01:01:52,626 --> 01:01:54,545
in the food service industry.
1076
01:01:54,670 --> 01:01:56,296
- Who?
1077
01:01:56,422 --> 01:01:58,757
- Me.
- You!
1078
01:01:58,882 --> 01:02:00,759
Oh! That's a shock.
1079
01:02:00,884 --> 01:02:02,511
- He's funny.
1080
01:02:02,636 --> 01:02:04,430
I've got the know-how,
I've got the backers
1081
01:02:04,555 --> 01:02:06,640
and I've got
the perfect location.
1082
01:02:06,765 --> 01:02:09,017
Are you familiar
with Hennepin Avenue?
1083
01:02:09,143 --> 01:02:11,603
That's one of the busiest
commercial arteries
1084
01:02:11,729 --> 01:02:13,397
in the whole Twin-Cities.
1085
01:02:13,522 --> 01:02:15,250
There's a prime site that's
recently become available.
1086
01:02:15,274 --> 01:02:18,068
Full acre on the
corner of Hennepin and...
1087
01:02:18,193 --> 01:02:20,654
- Mr. Kroc?
- Yeah?
1088
01:02:26,577 --> 01:02:28,412
- Would you like to meet her?
1089
01:02:30,914 --> 01:02:32,458
- Yeah. Sure.
1090
01:02:35,002 --> 01:02:37,171
- So Ray, how long are
you here with us for,
1091
01:02:37,296 --> 01:02:38,547
- in the Twin-Cities.
- Huh?
1092
01:02:38,672 --> 01:02:40,007
- How long are you in town?
1093
01:02:40,132 --> 01:02:42,009
- I... Not sure yet.
1094
01:02:42,134 --> 01:02:43,761
- If you gentlemen
could steal a second,
1095
01:02:43,886 --> 01:02:46,597
I would love to personally
give you a tour of this site on
1096
01:02:46,722 --> 01:02:48,202
Hennepin that
Rollie is talking about.
1097
01:02:48,265 --> 01:02:49,850
He knows how to pick 'em.
1098
01:02:49,975 --> 01:02:51,870
I mean this place has
enough room for the restaurant,
1099
01:02:51,894 --> 01:02:55,439
the parking, possibly a
playground for the little ones.
1100
01:02:55,564 --> 01:02:57,941
- Ray Kroc meet Joan Smith.
1101
01:02:58,066 --> 01:03:01,195
My wife.
1102
01:03:01,320 --> 01:03:03,363
- Pleasure to meet you.
- Pleasure to meet you.
1103
01:03:03,489 --> 01:03:05,741
- Well, join us.
Have a drink with us.
1104
01:03:05,866 --> 01:03:07,117
- I'd love that.
1105
01:03:08,410 --> 01:03:10,871
- How are you guys?
- Good.
1106
01:03:10,996 --> 01:03:12,623
This is Fred Turner...
1107
01:03:12,748 --> 01:03:18,128
Madison, Milwaukee,
Kenosha, Grand Rapids.
1108
01:03:18,253 --> 01:03:20,756
Ahh, we've got the
three in the Chicago area.
1109
01:03:20,881 --> 01:03:22,674
Oh, Jim's here in Minneapolis.
1110
01:03:22,800 --> 01:03:24,009
St. Paul.
1111
01:03:24,134 --> 01:03:25,719
- Got one in Dayton, Ohio.
1112
01:03:25,844 --> 01:03:27,221
- That's right.
1113
01:03:27,346 --> 01:03:30,849
- You must be
positively dizzy, Mr. Kroc.
1114
01:03:30,974 --> 01:03:32,893
- Please, call me Ray.
1115
01:03:33,018 --> 01:03:34,853
- Ray...
1116
01:03:34,978 --> 01:03:36,480
- That's some growth.
1117
01:03:36,605 --> 01:03:38,816
- Yeah.
We're doing good, right Fred?
1118
01:03:38,941 --> 01:03:39,942
- Yes, sir.
1119
01:03:40,067 --> 01:03:41,568
- Yeah, we're doing good.
1120
01:03:41,693 --> 01:03:43,153
- When did you start it?
1121
01:03:45,781 --> 01:03:47,074
- Hmm? Sorry?
1122
01:03:47,199 --> 01:03:48,639
- What year did you
start McDonald's?
1123
01:03:50,244 --> 01:03:52,412
- Year?
1124
01:03:52,538 --> 01:03:54,414
I started it in 1954.
1125
01:03:57,668 --> 01:03:58,794
- Remarkable.
1126
01:03:58,919 --> 01:04:00,379
- Yeah.
1127
01:04:03,048 --> 01:04:05,467
- Well, I should get back.
- Back?
1128
01:04:05,592 --> 01:04:07,761
- To my piano.
- Oh, of course.
1129
01:04:10,180 --> 01:04:11,765
- What's your favorite song?
1130
01:04:11,890 --> 01:04:13,600
All-time favorite.
1131
01:04:13,725 --> 01:04:16,687
- Pennies from Heaven.
- Pennies from Heaven.
1132
01:04:19,648 --> 01:04:21,650
- Great gal.
- I know.
1133
01:04:36,456 --> 01:04:38,166
- I sold pianos for a while.
1134
01:04:41,044 --> 01:04:43,547
- ♪ Every time it rains ♪
1135
01:04:43,672 --> 01:04:47,843
♪ It rains
Pennies from heaven ♪
1136
01:04:51,597 --> 01:04:53,473
♪ Don't you know? ♪
1137
01:04:53,599 --> 01:04:58,353
♪ Each cloud contains
Pennies from heaven ♪
1138
01:05:02,274 --> 01:05:05,193
- ♪ You'll find your fortune ♪
1139
01:05:05,319 --> 01:05:09,489
♪ Fallin' all over town ♪
1140
01:05:09,615 --> 01:05:12,492
- Sounds pretty good.
1141
01:05:12,618 --> 01:05:17,289
- ♪ Be sure that
your umbrella ♪
1142
01:05:17,414 --> 01:05:20,042
♪ is upside down ♪
1143
01:05:21,376 --> 01:05:26,173
♪ Trade them for a package of ♪
1144
01:05:26,298 --> 01:05:29,426
- ♪ Sunshine and flowers ♪
1145
01:05:31,470 --> 01:05:36,141
♪ If you want the things
You love ♪
1146
01:05:36,266 --> 01:05:40,520
♪ You must have showers ♪
1147
01:05:40,646 --> 01:05:45,484
♪ So when you
Hear it thunder... ♪
1148
01:05:45,609 --> 01:05:48,445
♪ Don't run under a tree ♪
1149
01:05:48,570 --> 01:05:51,365
♪ There'll be
Pennies from heaven ♪
1150
01:05:51,490 --> 01:05:53,742
♪ For you and me ♪
1151
01:05:53,867 --> 01:05:55,369
- Sorry.
1152
01:06:10,425 --> 01:06:11,969
- Oh yes, yes.
1153
01:06:12,094 --> 01:06:14,221
- Will you be expanding
beyond this or is this...?
1154
01:06:14,346 --> 01:06:16,431
- Oh, no doubt.
We'll be everywhere.
1155
01:06:16,556 --> 01:06:18,558
- Very exciting.
1156
01:06:18,684 --> 01:06:20,978
What is on the menu
beyond hamburgers?
1157
01:06:21,103 --> 01:06:23,647
- Well, we've got French fries,
milkshakes and soft drinks.
1158
01:06:25,023 --> 01:06:27,442
- Ray?
- Down here!
1159
01:06:29,945 --> 01:06:32,364
- I think I've got
some people for you.
1160
01:06:32,489 --> 01:06:35,575
I met this young couple.
Very committed.
1161
01:06:35,701 --> 01:06:37,202
They're from Glenview.
1162
01:06:37,327 --> 01:06:39,327
High School sweethearts,
married for five years and
1163
01:06:39,413 --> 01:06:41,557
they're looking for a business
they can operate together.
1164
01:06:41,581 --> 01:06:43,000
And they seem very excited.
1165
01:06:43,125 --> 01:06:45,752
- Yeah, forget that.
Everything's changed.
1166
01:06:45,877 --> 01:06:49,423
- You want a drink?
- No... Changed, how?
1167
01:06:49,548 --> 01:06:52,592
Forget the Chicago suburbs.
Think bigger.
1168
01:06:52,718 --> 01:06:55,012
- Bigger?
- I'm not chasing them anymore.
1169
01:06:55,137 --> 01:06:57,848
They're chasing me now.
1170
01:06:57,973 --> 01:06:59,182
- What is...?
1171
01:06:59,307 --> 01:07:00,642
- The trip!
The trip I just took.
1172
01:07:00,767 --> 01:07:03,854
- The trip. How was it?
- Triumphant.
1173
01:07:03,979 --> 01:07:05,856
They rolled out the red carpet.
1174
01:07:05,981 --> 01:07:07,607
They're kissing this ring.
1175
01:07:07,733 --> 01:07:09,693
They're begging for McDonald's.
1176
01:07:09,818 --> 01:07:12,029
Here, have a drink.
1177
01:07:14,364 --> 01:07:17,534
- That's nice.
- Yeah, sure is.
1178
01:07:18,744 --> 01:07:20,412
- I'm sure.
1179
01:07:22,914 --> 01:07:27,502
Well, then all hail
Pope Raymond the First.
1180
01:07:30,422 --> 01:07:31,882
- Damn right.
1181
01:07:34,092 --> 01:07:35,677
God damn right.
1182
01:07:39,890 --> 01:07:42,267
- Ray?
- Yeah?
1183
01:07:42,392 --> 01:07:44,853
- We have a small problem.
- Wait a minute.
1184
01:07:44,978 --> 01:07:46,772
How can we be
almost out of capital?
1185
01:07:46,897 --> 01:07:49,983
Well, your revenue,
the monthly cut of the stores.
1186
01:07:50,108 --> 01:07:51,735
1.4% of net.
1187
01:07:51,860 --> 01:07:53,195
- 1.4?
- Yeah.
1188
01:07:53,320 --> 01:07:55,989
1.9 minus Dick and Mac's
half-percent.
1189
01:07:59,534 --> 01:08:01,453
- Mr. McDonald,
Ray Kroc's on the line.
1190
01:08:04,456 --> 01:08:05,916
Good to see you.
1191
01:08:08,877 --> 01:08:10,962
- Hiya, Ray.
- I want to renegotiate.
1192
01:08:11,088 --> 01:08:12,172
- Renegotiate what?
1193
01:08:12,297 --> 01:08:13,632
- My deal. My lousy deal.
1194
01:08:13,757 --> 01:08:15,884
1.4 doesn't even
cover my monthly nut,
1195
01:08:16,009 --> 01:08:17,511
let alone drive expansion.
1196
01:08:17,636 --> 01:08:19,221
- Ray, those are the terms.
1197
01:08:19,346 --> 01:08:21,115
- It's not good enough.
- It's almost triple our cut.
1198
01:08:21,139 --> 01:08:23,201
- You should be getting more
too then, shouldn't you?
1199
01:08:23,225 --> 01:08:24,601
- We are not greedy men.
1200
01:08:24,726 --> 01:08:26,061
- Greed has nothing to
do with it.
1201
01:08:26,186 --> 01:08:27,562
If I had more
money to work with,
1202
01:08:27,687 --> 01:08:29,332
I could be growing this
thing at twice the pace.
1203
01:08:29,356 --> 01:08:31,084
- We have no beef with the
current rate of expansion.
1204
01:08:31,108 --> 01:08:33,002
- I've got nothing, not one
location in Pennsylvania.
1205
01:08:33,026 --> 01:08:34,861
- Nothing in New York.
- All in good time.
1206
01:08:34,986 --> 01:08:36,988
- Nothing in Texas.
- I have no doubt it will come.
1207
01:08:37,114 --> 01:08:39,157
- I'm out here breaking
my neck for you guys.
1208
01:08:39,282 --> 01:08:40,742
- And you're doing
a bang-up job.
1209
01:08:40,867 --> 01:08:42,553
- Well, then I should be doing a
heck of a lot better
1210
01:08:42,577 --> 01:08:44,305
- than just breaking even.
- I don't know what to say.
1211
01:08:44,329 --> 01:08:45,729
- Say you'll renegotiate.
- I can't.
1212
01:08:45,789 --> 01:08:47,415
- Can't or won't?
1213
01:08:47,541 --> 01:08:49,793
- Upping your cut it would be
unfair to the franchisees.
1214
01:08:49,918 --> 01:08:52,045
- The franchisees
are doing just fine!
1215
01:08:52,170 --> 01:08:53,880
I'm the one
that's drowning here.
1216
01:08:54,005 --> 01:08:55,590
- You freely and
willingly agreed
1217
01:08:55,715 --> 01:08:57,384
to the terms of
your deal, Ray.
1218
01:08:57,509 --> 01:08:59,719
Nobody put a gun to your head.
1219
01:08:59,845 --> 01:09:01,972
- Four percent?
- No.
1220
01:09:02,097 --> 01:09:03,449
- Three and a half percent?
- Ray...
1221
01:09:03,473 --> 01:09:04,516
- What?
- No!
1222
01:09:04,641 --> 01:09:06,393
- Goddamn it!
1223
01:09:13,066 --> 01:09:14,609
- Dick.
1224
01:09:14,734 --> 01:09:16,444
Is he a pain in the rear?
Yes.
1225
01:09:16,570 --> 01:09:18,196
Does he have a few screws loose?
You bet.
1226
01:09:18,321 --> 01:09:20,049
But that doesn't mean he's
going to do us any harm.
1227
01:09:20,073 --> 01:09:21,425
- How long are you
going to keep this up, Mac?
1228
01:09:21,449 --> 01:09:22,742
- Keep up what?
1229
01:09:22,868 --> 01:09:24,095
- The whole
"everything is fine" act.
1230
01:09:24,119 --> 01:09:25,319
There's a wolf
in the henhouse.
1231
01:09:25,370 --> 01:09:27,289
We let him in!
1232
01:09:27,414 --> 01:09:29,040
I never should have listened.
1233
01:09:29,166 --> 01:09:31,102
- We have a contract for
just this sort of thing, Dick!
1234
01:09:31,126 --> 01:09:33,837
- I should have trusted my gut.
1235
01:09:33,962 --> 01:09:36,464
- So it's my fault, huh?
1236
01:09:36,590 --> 01:09:38,133
Just like the movie theater?
1237
01:09:38,258 --> 01:09:41,678
Well, I'm sorry I wanted you
to have your dream.
1238
01:10:01,323 --> 01:10:02,908
- Ninety-four dollars.
1239
01:10:06,620 --> 01:10:09,331
- It's unbelievable what
these suckers cost to run.
1240
01:10:11,166 --> 01:10:13,376
My Pop used to own
an ice cream parlor.
1241
01:10:13,501 --> 01:10:16,379
He went belly-up from
the refrigeration costs.
1242
01:10:16,504 --> 01:10:17,923
- Really?
1243
01:10:32,729 --> 01:10:34,522
- A man called today.
1244
01:10:40,070 --> 01:10:41,988
Illinois First Federal.
1245
01:10:47,327 --> 01:10:48,453
- Did he say what he wanted?
1246
01:10:48,578 --> 01:10:49,621
- Why don't you tell me?
1247
01:10:49,746 --> 01:10:51,289
- What did he want?
1248
01:10:52,874 --> 01:10:54,125
- Ray...
1249
01:10:54,251 --> 01:10:56,253
- What?
1250
01:10:58,213 --> 01:11:01,216
- Did you mortgage our home?
1251
01:11:02,717 --> 01:11:04,970
We could lose everything.
1252
01:11:31,955 --> 01:11:35,959
- I specifically said the office
is the best place to reach me!
1253
01:11:36,084 --> 01:11:37,961
- I tried there, Mr. Kroc.
Numerous times.
1254
01:11:38,086 --> 01:11:40,755
- You have no right to
call me at my home.
1255
01:11:40,880 --> 01:11:43,300
It is a blatant
invasion of my privacy!
1256
01:11:43,425 --> 01:11:45,319
- With all due respect, sir,
when you're three months behind
1257
01:11:45,343 --> 01:11:47,470
on your payments you don't
get to pick and choose
1258
01:11:47,595 --> 01:11:49,014
where we contact you.
1259
01:12:56,748 --> 01:12:57,916
- Ray?
1260
01:12:58,041 --> 01:12:59,959
- Surprise inspection.
1261
01:13:00,085 --> 01:13:02,420
- What are you doing here?
1262
01:13:04,547 --> 01:13:06,800
- I just came up to see
how things are going?
1263
01:13:11,304 --> 01:13:12,847
- $12,400.
1264
01:13:12,972 --> 01:13:14,408
- That's pretty good
haul for month one.
1265
01:13:14,432 --> 01:13:16,017
- Could be bigger.
1266
01:13:16,142 --> 01:13:17,811
I hate to mix
business with pleasure.
1267
01:13:17,936 --> 01:13:19,896
- I don't.
1268
01:13:20,021 --> 01:13:21,898
- But my expenses.
1269
01:13:22,023 --> 01:13:23,400
- What about them?
1270
01:13:23,525 --> 01:13:24,919
- Well, they're a bit
higher than anticipated.
1271
01:13:24,943 --> 01:13:27,153
One thing in particular,
that dang walk-in.
1272
01:13:27,278 --> 01:13:29,239
That bill is a real whopper.
1273
01:13:29,364 --> 01:13:33,368
- I know, it's a problem,
all that ice cream.
1274
01:13:33,493 --> 01:13:35,370
- I don't want to
overstep my bounds here.
1275
01:13:35,495 --> 01:13:37,330
But, we may have
found a solution.
1276
01:13:37,455 --> 01:13:38,706
Or Joan did, actually.
1277
01:13:41,835 --> 01:13:44,045
- You don't say?
1278
01:13:44,170 --> 01:13:46,756
- What if I told you there was a
way all of your owner-operators
1279
01:13:46,881 --> 01:13:49,300
can save literally hundreds
of dollars a year
1280
01:13:49,426 --> 01:13:51,094
in electrical costs?
1281
01:13:51,219 --> 01:13:53,346
And reduce the time that it
takes to make a milkshake,
1282
01:13:53,471 --> 01:13:55,515
by half.
1283
01:13:55,640 --> 01:13:57,350
- I'll bite.
1284
01:14:07,610 --> 01:14:09,487
- It's a powdered milkshake.
1285
01:14:11,072 --> 01:14:12,407
Costs a fraction of ice cream
1286
01:14:12,532 --> 01:14:14,367
and there's no refrigeration
necessary.
1287
01:14:14,492 --> 01:14:15,827
- It contains powdered milk.
1288
01:14:15,952 --> 01:14:17,537
Thickening agents
and emulsifiers
1289
01:14:17,662 --> 01:14:19,622
simulate the texture
of ice cream.
1290
01:14:19,747 --> 01:14:21,027
Tastes just like the real thing.
1291
01:14:21,124 --> 01:14:22,750
- It's easy as pie to make.
1292
01:14:22,876 --> 01:14:25,086
You put a packet into
a glass of water and stir it.
1293
01:14:25,211 --> 01:14:26,963
- I know maybe a
tad blasphemous,
1294
01:14:27,088 --> 01:14:28,607
what with your dairy background
and all.
1295
01:14:28,631 --> 01:14:31,759
- Personally, I think
it's a marvelous idea.
1296
01:14:34,846 --> 01:14:37,891
Chocolate or vanilla?
1297
01:14:38,016 --> 01:14:39,559
- Vanilla.
1298
01:15:01,414 --> 01:15:03,249
Good things come
to those who wait.
1299
01:15:27,607 --> 01:15:29,192
What do you think?
1300
01:15:29,317 --> 01:15:31,778
- I think I'm drinking a
delicious vanilla milkshake.
1301
01:15:34,656 --> 01:15:36,157
- May I?
1302
01:15:40,995 --> 01:15:42,539
Mmm...
1303
01:15:44,707 --> 01:15:46,668
I can't resist.
1304
01:15:46,793 --> 01:15:48,461
- So what do you say?
1305
01:15:48,586 --> 01:15:50,397
We try it out at our place
and then if it goes well...
1306
01:15:50,421 --> 01:15:52,924
- You roll it out nationally.
1307
01:15:53,049 --> 01:15:55,718
- I could. Yeah.
Let me think about it.
1308
01:15:58,763 --> 01:16:01,057
- You're the boss.
1309
01:16:09,023 --> 01:16:10,358
- McDonald's.
1310
01:16:10,483 --> 01:16:12,318
I just found a way
to save you, me,
1311
01:16:12,443 --> 01:16:14,505
and all the owner-operators
literally hundreds of dollars
1312
01:16:14,529 --> 01:16:16,823
a year in electrical costs.
- And what would that be?
1313
01:16:16,948 --> 01:16:18,283
- Two words,
powdered milkshake.
1314
01:16:18,408 --> 01:16:19,784
I'm telling you I came across
1315
01:16:19,909 --> 01:16:22,036
a remarkable product called
Inst-A-Mix.
1316
01:16:22,161 --> 01:16:24,247
Like I say, it's a
powdered milkshake.
1317
01:16:24,372 --> 01:16:26,332
It's a fraction of the cost
of ice cream
1318
01:16:26,457 --> 01:16:28,251
and requires no refrigeration.
1319
01:16:28,376 --> 01:16:29,895
- Ray...
- I tell ya, I tried it myself,
1320
01:16:29,919 --> 01:16:31,671
it tastes just like
the real thing.
1321
01:16:31,796 --> 01:16:33,440
It's delicious. Comes in
chocolate, comes in vanilla.
1322
01:16:33,464 --> 01:16:35,091
Me, I'm a vanilla man.
1323
01:16:35,216 --> 01:16:38,595
- Ray, we have no interest in a
milkshake that contains no milk.
1324
01:16:38,720 --> 01:16:41,031
Why don't we add sawdust to the
hamburgers while we're at it?
1325
01:16:41,055 --> 01:16:42,307
Frozen French fries!
1326
01:16:42,432 --> 01:16:43,808
- You don't want to
save a bundle?
1327
01:16:43,933 --> 01:16:45,310
- Not like that.
1328
01:16:45,435 --> 01:16:47,079
- We're talking about
the same great taste.
1329
01:16:47,103 --> 01:16:49,022
Same great taste while
boosting the bottom line.
1330
01:16:49,147 --> 01:16:51,190
- It's called a milkshake, Ray!
1331
01:16:51,316 --> 01:16:54,152
Real milk, now and forever!
1332
01:16:54,277 --> 01:16:56,195
- I understand.
1333
01:17:17,759 --> 01:17:20,011
I'm just asking you
to extend my line.
1334
01:17:20,136 --> 01:17:23,097
- Until you build more equity in
your home or pay down the loan,
1335
01:17:23,222 --> 01:17:24,222
there's nothing I can do.
1336
01:17:24,307 --> 01:17:25,516
- My business is booming.
1337
01:17:25,642 --> 01:17:27,143
- Unfortunately,
that's immaterial.
1338
01:17:27,268 --> 01:17:29,354
- Well, I've got 13
locations in nine states.
1339
01:17:29,479 --> 01:17:31,981
- It's a home-equity loan.
- Then give me a business loan.
1340
01:17:32,106 --> 01:17:33,584
- These thirteen locations,
you own them?
1341
01:17:33,608 --> 01:17:35,448
- Me personally?
- It's your business, correct?
1342
01:17:35,526 --> 01:17:38,404
- You own it?
- I'm the head of franchising.
1343
01:17:38,529 --> 01:17:40,698
I'm the one behind this growth.
1344
01:17:40,823 --> 01:17:43,076
Well, that's all well and good,
but you need assets.
1345
01:17:44,827 --> 01:17:46,537
- Have you been to
a McDonald's?
1346
01:17:46,663 --> 01:17:48,724
Because we've got three right
here in the Chicago land area.
1347
01:17:48,748 --> 01:17:50,500
You should come by
and take a look.
1348
01:17:50,625 --> 01:17:52,394
No, I would love to give you a
tour to give you a better sense
1349
01:17:52,418 --> 01:17:54,018
- of what I'm talking about.
- Thank you.
1350
01:17:56,589 --> 01:17:58,508
- Mr. Kroc?
1351
01:17:58,633 --> 01:17:59,967
- Can I help you?
1352
01:18:00,093 --> 01:18:03,763
- No, but perhaps
I can help you.
1353
01:18:03,888 --> 01:18:06,349
Harry Sonneborn,
nice to meet you.
1354
01:18:06,474 --> 01:18:09,435
- No, thanks, we're very happy
with our current supplier.
1355
01:18:09,560 --> 01:18:11,938
- I'm not here to
sell you ice cream.
1356
01:18:12,063 --> 01:18:13,481
- What the hell do you want?
1357
01:18:13,606 --> 01:18:15,167
- I caught a bit of your
conversation back there,
1358
01:18:15,191 --> 01:18:16,752
sounds like you're
having financial troubles.
1359
01:18:16,776 --> 01:18:18,295
- Why don't you
mind your own business?
1360
01:18:18,319 --> 01:18:20,039
- I'm a great admirer
of your establishment.
1361
01:18:21,447 --> 01:18:23,157
- Thank you.
1362
01:18:23,282 --> 01:18:24,635
- I eat lunch at your Waukegan
location at least twice a week.
1363
01:18:24,659 --> 01:18:25,993
Always a fantastic crowd.
1364
01:18:26,119 --> 01:18:27,745
- Your point being...
1365
01:18:27,870 --> 01:18:31,165
- Mr. Kroc, if you're not
making money hand over fist,
1366
01:18:31,290 --> 01:18:32,959
something is terribly wrong.
1367
01:18:37,088 --> 01:18:39,549
- June, grab the ledger,
would you?
1368
01:18:39,674 --> 01:18:41,592
Come on in the office, Harry.
1369
01:18:53,187 --> 01:18:54,939
- So to summarize...
1370
01:18:55,064 --> 01:18:57,233
you have a
minuscule revenue stream.
1371
01:18:57,358 --> 01:18:59,110
No cash reserves.
1372
01:18:59,235 --> 01:19:01,463
And an albatross of a contract
that requires you to go through
1373
01:19:01,487 --> 01:19:03,072
a slow approval process
to enact changes
1374
01:19:03,197 --> 01:19:04,949
if they're approved at all.
1375
01:19:05,074 --> 01:19:07,493
Which they never are.
1376
01:19:07,618 --> 01:19:09,954
- Am I missing anything?
- That about sums it up.
1377
01:19:11,706 --> 01:19:12,707
- Tell me about the land.
1378
01:19:12,832 --> 01:19:14,584
- The... land?
1379
01:19:14,709 --> 01:19:17,587
- The land, the buildings, how
that whole aspect of it works.
1380
01:19:17,712 --> 01:19:19,547
- Oh, pretty simple really.
1381
01:19:19,672 --> 01:19:21,924
Franchisee finds a
piece of land he likes.
1382
01:19:22,049 --> 01:19:24,010
Gets a lease, usually 20 years.
1383
01:19:24,135 --> 01:19:26,596
Takes out a construction loan,
1384
01:19:26,721 --> 01:19:29,390
throws up a building
and off he goes.
1385
01:19:30,767 --> 01:19:32,894
- So the operator
selects the site.
1386
01:19:33,019 --> 01:19:34,812
- Yeah.
- He picks the property?
1387
01:19:34,937 --> 01:19:36,230
- Right.
1388
01:19:36,355 --> 01:19:38,065
- You provide the
training, the system,
1389
01:19:38,191 --> 01:19:42,403
the operational know-how, and
he's responsible for the rest?
1390
01:19:42,528 --> 01:19:44,197
- Is there a problem?
- A big one.
1391
01:19:44,322 --> 01:19:46,908
You don't seem to realize
what business you're in.
1392
01:19:48,910 --> 01:19:51,454
You're not in the
burger business.
1393
01:19:51,579 --> 01:19:55,208
You're in the real
estate business.
1394
01:19:55,333 --> 01:19:59,253
You don't build an empire
off a 1.4 percent cut
1395
01:19:59,378 --> 01:20:02,215
of a 15-cent hamburger.
1396
01:20:02,340 --> 01:20:04,801
You build it by
owning the land
1397
01:20:04,926 --> 01:20:08,137
upon which that burger
is cooked.
1398
01:20:08,262 --> 01:20:11,974
What you ought to be doing is
buying up plots of land then
1399
01:20:12,099 --> 01:20:15,019
turning around and leasing
said plots to franchisees
1400
01:20:15,144 --> 01:20:17,146
who as a condition
of their deal,
1401
01:20:17,271 --> 01:20:21,484
should be permitted to
lease from you and you alone.
1402
01:20:21,609 --> 01:20:23,194
This will provide you
with two things.
1403
01:20:23,319 --> 01:20:25,947
One, a steady,
up-front revenue stream.
1404
01:20:26,072 --> 01:20:28,866
Money flows in before the
first stake is in the ground.
1405
01:20:28,991 --> 01:20:31,828
Two, greater capital
for expansion.
1406
01:20:31,953 --> 01:20:34,664
Which in turn fuels
further land acquisition,
1407
01:20:34,789 --> 01:20:38,709
which in turn fuels further
expansion and so on and so on.
1408
01:20:43,297 --> 01:20:44,340
Land.
1409
01:20:47,218 --> 01:20:51,806
That's where the money is.
And more than that, control.
1410
01:20:51,931 --> 01:20:54,642
Control over the franchisee.
1411
01:20:54,767 --> 01:20:57,144
Fail to uphold
quality standards,
1412
01:20:57,270 --> 01:20:59,772
you cancel their lease.
1413
01:20:59,897 --> 01:21:03,150
Control over Dick and Mac.
1414
01:21:03,276 --> 01:21:06,696
End result, you'll have the
banks and the franchisees
1415
01:21:06,821 --> 01:21:09,198
in the palm of your hand.
1416
01:21:09,323 --> 01:21:12,201
- If I were to do this,
the brothers,
1417
01:21:12,326 --> 01:21:17,832
they'd effectively would be...
1418
01:21:17,957 --> 01:21:19,876
- Yes.
1419
01:21:23,546 --> 01:21:27,717
So, whaddaya say, Ray?
1420
01:21:43,608 --> 01:21:45,568
We'll need backing.
I've arranged meetings
1421
01:21:45,693 --> 01:21:47,945
with investors
and financial institutions.
1422
01:21:48,070 --> 01:21:49,447
We're in the center of the town
1423
01:21:49,572 --> 01:21:51,132
which is the only
over-saturated aspect.
1424
01:21:51,157 --> 01:21:53,951
We should do well in
this area because...
1425
01:21:54,076 --> 01:21:55,912
Has anyone here ever
eaten at a McDonald's?
1426
01:21:56,037 --> 01:21:58,289
...Operation growth is
going to enable us to expand.
1427
01:21:58,414 --> 01:22:01,000
Franchise Realty
Corporation how may I...?
1428
01:22:01,125 --> 01:22:02,978
They seem exaggerated
but they're fully supported
1429
01:22:03,002 --> 01:22:04,378
by the numericals.
1430
01:22:04,503 --> 01:22:06,339
In fact, we erred on
the side of caution.
1431
01:22:06,464 --> 01:22:08,716
- He's being conservative.
Mine, based on gut,
1432
01:22:08,841 --> 01:22:10,593
and my gut tells me
those numbers are low.
1433
01:22:10,718 --> 01:22:12,803
McDonald's is
growing quick as a hiccup.
1434
01:22:12,929 --> 01:22:14,263
- I'm Harry Sonneborn
this is...
1435
01:22:14,388 --> 01:22:16,057
Hurry on over
to McDonald's,
1436
01:22:16,182 --> 01:22:19,268
now serving family communities
from coast to coast.
1437
01:22:19,393 --> 01:22:21,103
You're probably
only minutes away
1438
01:22:21,228 --> 01:22:23,856
from America's
favorite restaurant.
1439
01:22:23,981 --> 01:22:27,693
McDonald's fast service is
the perfect answer for parties.
1440
01:22:27,818 --> 01:22:29,362
Birthday lunches!
1441
01:22:29,487 --> 01:22:31,572
And family meals anytime.
1442
01:22:31,697 --> 01:22:34,533
With no fuss or dishes to do.
1443
01:22:34,659 --> 01:22:37,453
It's America's
greatest food value.
1444
01:22:37,578 --> 01:22:39,997
No wonder you see so many
of your neighbors there.
1445
01:22:40,122 --> 01:22:43,417
If you want home quality
cooking without the home work,
1446
01:22:43,542 --> 01:22:44,919
try McDonald's.
1447
01:22:45,044 --> 01:22:47,588
Look for the Golden Arches
at McDonald's.
1448
01:22:47,713 --> 01:22:49,882
The closest thing to home.
1449
01:23:00,226 --> 01:23:03,145
- Have you heard of the
Franchise Realty Corporation?
1450
01:23:03,270 --> 01:23:04,981
- What is it?
1451
01:23:05,106 --> 01:23:09,485
- I have no clue, apparently
Ray Kroc is President and CEO.
1452
01:23:13,072 --> 01:23:14,615
- Hiya, Dick, how ya doing?
1453
01:23:14,740 --> 01:23:16,551
- Well, if you really want
to know I'm a tad miffed.
1454
01:23:16,575 --> 01:23:17,970
- Why? What seems
to be the problem?
1455
01:23:17,994 --> 01:23:19,829
- Franchise Realty Corporation.
1456
01:23:19,954 --> 01:23:21,539
- What about it?
1457
01:23:21,664 --> 01:23:24,041
- For starters, would you
mind telling me what it is?
1458
01:23:24,166 --> 01:23:25,835
- Oh, nothing really.
1459
01:23:25,960 --> 01:23:28,146
Just a little something I
created to help provide leasing
1460
01:23:28,170 --> 01:23:31,465
services, you know, lend
support to our new franchisees.
1461
01:23:31,590 --> 01:23:33,926
- You know full well you can't
do something like that
1462
01:23:34,051 --> 01:23:35,720
without first clearing it.
1463
01:23:38,723 --> 01:23:40,516
- Now, why would I
need to do that?
1464
01:23:40,641 --> 01:23:42,393
- Because as your
deal plainly states,
1465
01:23:42,518 --> 01:23:45,187
any and all changes must
be agreed to in writing.
1466
01:23:45,312 --> 01:23:46,731
- Except it's not a change.
1467
01:23:46,856 --> 01:23:48,691
- Excuse me?
1468
01:23:48,816 --> 01:23:51,318
- It's not a change.
It's a company.
1469
01:23:53,612 --> 01:23:55,197
It's its own separate company.
1470
01:23:55,322 --> 01:23:57,283
Which puts it
outside your purview.
1471
01:23:57,408 --> 01:23:58,868
- Anything relating
to McDonald's
1472
01:23:58,993 --> 01:24:00,870
is within our purview.
1473
01:24:02,830 --> 01:24:05,416
- Let me explain
something to you, Dick.
1474
01:24:05,541 --> 01:24:10,421
You boys have full say over what
goes on inside the restaurants.
1475
01:24:10,546 --> 01:24:14,383
But outside? Above? Below?
1476
01:24:14,508 --> 01:24:17,219
Your authority
stops at the door.
1477
01:24:17,344 --> 01:24:19,055
And at the floor.
1478
01:24:20,431 --> 01:24:22,058
All right?
1479
01:24:30,441 --> 01:24:32,234
- What's he saying?
1480
01:24:32,359 --> 01:24:34,528
- He's buying the land...
1481
01:24:34,653 --> 01:24:36,572
- Our land?
1482
01:24:37,615 --> 01:24:39,158
- ...on the map.
1483
01:24:39,283 --> 01:24:41,911
Make sure to get this,
you wanna get all pins in.
1484
01:24:44,914 --> 01:24:46,999
Make sure you see the pins.
1485
01:24:47,124 --> 01:24:48,417
- Oh that's great. Beautiful.
1486
01:24:48,542 --> 01:24:49,603
- How about one at the desk?
1487
01:24:49,627 --> 01:24:51,337
- Yeah. Do one at the desk.
1488
01:24:54,256 --> 01:24:55,466
...on your throne.
1489
01:24:59,970 --> 01:25:02,890
- Make sure you get
that in focus.
1490
01:25:03,015 --> 01:25:04,725
- Big smile. Good.
Good, good, good.
1491
01:25:09,522 --> 01:25:11,190
- Delivery!
1492
01:25:13,400 --> 01:25:15,236
- Where do you want these?
1493
01:25:15,361 --> 01:25:16,654
- Ray!
1494
01:25:18,197 --> 01:25:20,282
- I thought it over.
1495
01:25:20,407 --> 01:25:21,867
Approved.
1496
01:25:24,328 --> 01:25:25,579
- Really?
1497
01:25:25,704 --> 01:25:27,957
- Thank you!
- No, thank you.
1498
01:25:28,082 --> 01:25:31,252
It's a wiz-bang idea and you're
the one who thought of it.
1499
01:25:31,377 --> 01:25:33,796
- Well we're deeply honored to
serve as your test market.
1500
01:25:33,921 --> 01:25:36,507
- The hell with that. I'm going
to roll this out nationally.
1501
01:25:36,632 --> 01:25:40,136
Hey, have you seen
the latest copy of RBM?
1502
01:25:40,261 --> 01:25:41,679
Hot off the press.
1503
01:25:44,473 --> 01:25:46,475
- Oh, Ray, good for you.
1504
01:25:56,110 --> 01:25:57,987
It's about ten miles
south of downtown.
1505
01:25:58,112 --> 01:26:00,006
They're building a
brand-new sports stadium there.
1506
01:26:00,030 --> 01:26:01,740
- Yeah, Bloomington,
I read about it.
1507
01:26:01,866 --> 01:26:03,552
- We're getting a professional
baseball and football team.
1508
01:26:03,576 --> 01:26:05,161
They'll both be playing there.
1509
01:26:05,286 --> 01:26:07,538
- I think I know where
you're headed with this.
1510
01:26:07,663 --> 01:26:10,541
- A 40,000 seat stadium,
just a stone's throw away.
1511
01:26:10,666 --> 01:26:12,418
Imagine the foot traffic.
1512
01:26:12,543 --> 01:26:14,771
- Hungry families looking for
a bite to eat after the game.
1513
01:26:14,795 --> 01:26:16,255
- Or before, whenever.
1514
01:26:16,380 --> 01:26:18,090
- Exactly.
1515
01:26:18,215 --> 01:26:19,466
Yeah.
1516
01:26:21,343 --> 01:26:23,554
You think big,
don't you Joan?
1517
01:26:26,265 --> 01:26:28,434
- Is there any other way to?
1518
01:26:31,145 --> 01:26:33,063
- Well, you'd be surprised.
1519
01:26:35,816 --> 01:26:38,068
A lot of people are
afraid of taking a chance to,
1520
01:26:38,194 --> 01:26:41,155
you know, reach for greatness.
1521
01:26:43,032 --> 01:26:44,950
- That's so sad.
1522
01:26:45,075 --> 01:26:46,785
- Yeah, I agree.
1523
01:26:46,911 --> 01:26:51,165
Ambition,
that's the stuff of life.
1524
01:26:51,290 --> 01:26:53,083
- What is that saying?
1525
01:26:55,419 --> 01:26:57,004
Fortune favors the bold.
1526
01:26:57,129 --> 01:26:58,672
- Absolutely.
1527
01:27:04,094 --> 01:27:05,721
- Just look at you.
1528
01:27:10,142 --> 01:27:12,561
- You calling me bold, Joan?
1529
01:27:12,686 --> 01:27:14,563
- You don't build
a restaurant empire
1530
01:27:14,688 --> 01:27:16,732
acting like a timid
little mouse.
1531
01:27:42,549 --> 01:27:44,301
That's a fast growing area.
1532
01:27:44,426 --> 01:27:47,096
And cheaper, you're talking
fifteen percent less per acre.
1533
01:27:47,221 --> 01:27:49,115
- Yeah, I still think
Houston's a better location.
1534
01:27:49,139 --> 01:27:50,140
- Ray.
- Yeah?
1535
01:27:50,266 --> 01:27:52,226
- Dick's on line one.
- Now...
1536
01:28:01,318 --> 01:28:02,653
- Hiya, Dick.
1537
01:28:02,778 --> 01:28:04,822
- I just received a
very disconcerting call.
1538
01:28:04,947 --> 01:28:06,615
- Oh?
1539
01:28:06,740 --> 01:28:10,160
- From Buddy Jepsen.
Our operator in Sacramento.
1540
01:28:10,286 --> 01:28:11,870
- I'm very aware of
who Buddy Jepsen is.
1541
01:28:11,996 --> 01:28:14,331
- He told me he received
a shipment this morning.
1542
01:28:14,456 --> 01:28:15,541
- Oh, it arrived.
1543
01:28:15,666 --> 01:28:17,459
- You are way out of line, Ray.
1544
01:28:17,584 --> 01:28:18,836
- Gee, I didn't expect that
1545
01:28:18,961 --> 01:28:21,005
to get there until Friday
at the earliest.
1546
01:28:21,130 --> 01:28:22,148
- Do you mind telling me
what you're doing
1547
01:28:22,172 --> 01:28:23,507
shipping four cases
1548
01:28:23,632 --> 01:28:27,845
of Inst-A-Mix to
one of our operators?
1549
01:28:27,970 --> 01:28:31,515
- Look, if you don't want to
make a profit, that's fine.
1550
01:28:31,640 --> 01:28:32,850
But don't stop the rest of us.
1551
01:28:32,975 --> 01:28:34,852
- Us?
- Us.
1552
01:28:34,977 --> 01:28:36,729
As in everyone but you.
1553
01:28:36,854 --> 01:28:38,230
- Who did you send them to?
1554
01:28:38,355 --> 01:28:40,607
- Everyone but you.
1555
01:28:40,733 --> 01:28:43,360
- You have no right,
you are to stop this instant.
1556
01:28:43,485 --> 01:28:45,738
Is that clear?
1557
01:28:45,863 --> 01:28:47,031
- Nah.
1558
01:28:47,156 --> 01:28:48,866
- What the hell does that mean!
Nah!
1559
01:28:48,991 --> 01:28:52,077
- You will abide by the
terms of your deal!
1560
01:28:54,163 --> 01:28:56,915
- I am through taking
marching orders from you.
1561
01:28:57,041 --> 01:28:59,460
You and your
endless parade of nos.
1562
01:28:59,585 --> 01:29:01,837
Constantly cowering
in the face of progress.
1563
01:29:01,962 --> 01:29:05,758
- If phony powdered milkshakes
is your idea of progress,
1564
01:29:05,883 --> 01:29:07,634
you have a profound
misunderstanding of what
1565
01:29:07,760 --> 01:29:09,678
McDonald's is about!
1566
01:29:09,803 --> 01:29:11,614
- I have a far greater
understanding of McDonald's
1567
01:29:11,638 --> 01:29:12,890
than you two yokels.
1568
01:29:13,015 --> 01:29:16,894
- What? You will do as we say.
1569
01:29:17,019 --> 01:29:18,771
- Nope.
1570
01:29:18,896 --> 01:29:20,731
- You have a contract!
1571
01:29:27,488 --> 01:29:31,283
- You know,
contracts are like hearts.
1572
01:29:31,408 --> 01:29:32,785
They're made to be broken.
1573
01:29:47,800 --> 01:29:49,385
- Could you please
pass the salt?
1574
01:29:52,262 --> 01:29:53,597
Thank you.
1575
01:30:06,985 --> 01:30:08,612
- I want a divorce.
1576
01:30:34,888 --> 01:30:37,307
When quietly trying
to settle a divorce,
1577
01:30:37,433 --> 01:30:39,810
the first thing to ask is,
what will she want?
1578
01:30:39,935 --> 01:30:42,187
And is her request
reasonable and equitable,
1579
01:30:42,312 --> 01:30:44,148
in terms of marital property.
1580
01:30:44,273 --> 01:30:45,691
There's a house, a car,
1581
01:30:45,816 --> 01:30:47,776
savings and checking accounts,
insurance.
1582
01:30:47,901 --> 01:30:50,362
- Just give it to her.
House, car, insurance.
1583
01:30:53,115 --> 01:30:54,783
- What about the business?
1584
01:30:57,828 --> 01:30:58,954
- Nope.
1585
01:31:00,539 --> 01:31:03,417
- Ray, you have to
understand, she's...
1586
01:31:06,211 --> 01:31:07,963
- Let me explain
something to you.
1587
01:31:09,923 --> 01:31:11,675
That's never going to happen.
1588
01:31:14,386 --> 01:31:16,680
I would sooner die,
1589
01:31:16,805 --> 01:31:19,933
than give her one share
of stock in McDonald's.
1590
01:31:25,522 --> 01:31:27,065
- It's not so simple.
1591
01:31:27,191 --> 01:31:28,626
The brothers are
your business partners.
1592
01:31:28,650 --> 01:31:30,194
You signed this contract.
1593
01:31:30,319 --> 01:31:32,196
- Make it go away.
1594
01:31:32,321 --> 01:31:34,698
And I don't care
what it takes.
1595
01:31:36,074 --> 01:31:38,494
- It's going to cost you.
1596
01:32:13,195 --> 01:32:14,488
I'm looking at a letterhead
1597
01:32:14,613 --> 01:32:16,240
with the name
McDonald's on it.
1598
01:32:16,365 --> 01:32:18,075
You care to explain?
1599
01:32:18,200 --> 01:32:19,552
- It was confusing,
people didn't even know
1600
01:32:19,576 --> 01:32:21,203
it had anything to do
with McDonald's.
1601
01:32:21,328 --> 01:32:23,872
- What's confusing is you
calling yourself
1602
01:32:23,997 --> 01:32:25,624
the McDonald's Corporation.
1603
01:32:25,749 --> 01:32:27,417
People will think it's the
whole company,
1604
01:32:27,543 --> 01:32:28,961
not just the real estate arm
1605
01:32:29,086 --> 01:32:31,964
which we strongly
suspect is what you hope.
1606
01:32:32,089 --> 01:32:34,716
- You put Dick's Arches
on your letterhead?
1607
01:32:34,841 --> 01:32:37,302
This is not your company, Ray!
1608
01:32:37,427 --> 01:32:39,179
- Mac...
- Do you understand that!
1609
01:32:39,304 --> 01:32:41,139
- Mac, don't get upset.
1610
01:32:41,265 --> 01:32:44,101
- We came up with
the Speedee System, not you!
1611
01:32:44,226 --> 01:32:45,769
Us! What have you
ever come up with!
1612
01:32:45,894 --> 01:32:47,604
Can you name one thing?
You can't!
1613
01:32:47,729 --> 01:32:49,523
And you never have
and you never will.
1614
01:32:49,648 --> 01:32:51,876
Because you are a leech, Ray.
You are a professional leech!
1615
01:32:51,900 --> 01:32:54,695
- You know what I came up
with, Mac? A concept.
1616
01:32:54,820 --> 01:32:57,072
I came up with the
concept of winning.
1617
01:32:57,197 --> 01:32:58,490
- Let me talk to him.
1618
01:32:58,615 --> 01:32:59,992
- While you two boys
were content
1619
01:33:00,117 --> 01:33:01,553
to sit back and be
a couple of also-rans.
1620
01:33:01,577 --> 01:33:03,245
I'm going to take the future.
I wanna win.
1621
01:33:03,370 --> 01:33:06,582
And you don't get there by being
some aw-shucks, nice-guy sap.
1622
01:33:06,707 --> 01:33:08,268
There's no place in
business for people like that.
1623
01:33:08,292 --> 01:33:10,127
Business is war.
1624
01:33:10,252 --> 01:33:12,796
It's dog eat dog,
rat eat rat.
1625
01:33:12,921 --> 01:33:14,506
If my competitor were drowning,
1626
01:33:14,631 --> 01:33:17,926
I'd walk over and I'd put a hose
right in his mouth.
1627
01:33:21,722 --> 01:33:23,223
Can you say the same?
1628
01:33:33,609 --> 01:33:37,821
- I can't, nor would I want to.
1629
01:33:37,946 --> 01:33:40,782
- Hence your single location.
1630
01:33:40,907 --> 01:33:42,427
- We want you out of
this company, Ray!
1631
01:33:42,492 --> 01:33:44,161
- Mac, how do you
propose you do that.
1632
01:33:44,286 --> 01:33:46,079
- We will sue you,
whatever it takes!
1633
01:33:46,204 --> 01:33:48,957
- And you'd probably win.
But you can't afford to sue me.
1634
01:33:49,082 --> 01:33:51,043
I'd bury you in
court costs alone.
1635
01:33:51,168 --> 01:33:53,003
Mac, I'm the President and CEO
1636
01:33:53,128 --> 01:33:56,840
of a major corporation
with land holdings in 17 states.
1637
01:33:56,965 --> 01:33:59,718
You run a burger stand
in the desert.
1638
01:33:59,843 --> 01:34:02,429
I'm national.
1639
01:34:02,554 --> 01:34:04,139
You're fucking local.
1640
01:34:11,104 --> 01:34:14,733
- He's national...
1641
01:34:14,858 --> 01:34:16,985
- Mac!
1642
01:34:21,490 --> 01:34:22,930
- Are you following
your eating plan?
1643
01:34:22,991 --> 01:34:24,368
- Yes.
1644
01:34:24,493 --> 01:34:26,133
- And you're checking
your glucose levels?
1645
01:34:26,203 --> 01:34:28,056
Are you taking your medication
on a consistent basis?
1646
01:34:28,080 --> 01:34:29,414
- Yes.
1647
01:34:29,539 --> 01:34:31,041
- Regular walks,
20 minutes a day.
1648
01:34:31,166 --> 01:34:32,292
- I'm on my feet all day.
1649
01:34:32,417 --> 01:34:34,127
- Any stress?
1650
01:34:38,340 --> 01:34:39,883
- Okay.
1651
01:34:40,008 --> 01:34:43,220
You need to watch that,
it's a big contributing factor.
1652
01:34:43,345 --> 01:34:44,846
So as I said,
your kidney function
1653
01:34:44,971 --> 01:34:46,890
is currently at 50 percent.
1654
01:34:47,015 --> 01:34:50,102
18 months ago, it was 65.
1655
01:34:50,227 --> 01:34:54,648
Any lower, and you're at
serious risk for kidney failure.
1656
01:34:54,773 --> 01:34:56,483
Okay, I'm going to
check on you later.
1657
01:34:59,653 --> 01:35:01,488
- Thanks.
- Thank you.
1658
01:35:10,372 --> 01:35:13,250
William who rode
with Revere?
1659
01:35:13,375 --> 01:35:14,376
- How many letters?
1660
01:35:14,501 --> 01:35:17,087
- Five. Fourth letter, E.
1661
01:35:18,296 --> 01:35:19,673
- Dawes.
1662
01:35:21,299 --> 01:35:22,634
Come in.
1663
01:35:26,388 --> 01:35:28,223
- How ya feelin'?
1664
01:35:30,183 --> 01:35:32,477
That must've been some spill.
I felt it through the phone.
1665
01:35:33,729 --> 01:35:35,522
Here, I brought ya...
1666
01:35:35,647 --> 01:35:37,190
I brought ya some...
1667
01:35:39,359 --> 01:35:40,986
I'll set it right here.
1668
01:35:43,780 --> 01:35:46,533
Dick. There's a card in there.
1669
01:35:50,245 --> 01:35:51,580
Go ahead.
1670
01:35:51,705 --> 01:35:54,541
- That's okay.
- Here. Just...
1671
01:35:54,666 --> 01:35:56,251
I think you'll be happy.
1672
01:36:07,095 --> 01:36:08,555
- What's this?
1673
01:36:08,680 --> 01:36:10,557
- What's it look like?
1674
01:36:10,682 --> 01:36:11,975
- A blank check.
1675
01:36:15,604 --> 01:36:17,439
- Then that's ahh...
1676
01:36:17,564 --> 01:36:19,691
that's probably what it is.
1677
01:36:19,816 --> 01:36:21,860
- What are you buying?
1678
01:36:29,326 --> 01:36:31,244
- Okay.
1679
01:36:31,369 --> 01:36:33,872
You get better, you'll be
up on your feet in no time.
1680
01:36:33,997 --> 01:36:37,709
And we'll talk.
1681
01:36:37,834 --> 01:36:39,628
All right. Dick.
1682
01:37:11,660 --> 01:37:13,495
- We will never beat him.
1683
01:37:15,705 --> 01:37:18,208
We will never be rid of him.
1684
01:37:28,301 --> 01:37:30,178
- Dick McDonald on the line.
1685
01:37:41,398 --> 01:37:43,066
- Hello, Dick.
1686
01:37:43,191 --> 01:37:45,068
2. 7 Million.
1687
01:37:45,193 --> 01:37:48,780
It's a million for
each of us after taxes.
1688
01:37:50,532 --> 01:37:54,661
And one percent of the
company's profits in perpetuity.
1689
01:37:56,705 --> 01:37:58,625
- That's outrageous!
That's borderline extortion!
1690
01:37:58,707 --> 01:38:00,208
That's a bunch of bullshit!
Bullshit!
1691
01:38:00,333 --> 01:38:01,751
- I know it seems
like a lot now...
1692
01:38:01,877 --> 01:38:03,312
- Yeah, that seems like
a lot of money anytime.
1693
01:38:03,336 --> 01:38:05,589
- And they want one other thing.
- What?
1694
01:38:05,714 --> 01:38:08,383
- San Bernardino.
- Uh-uh. No way.
1695
01:38:08,508 --> 01:38:11,094
- To give to their longtime
employees as a gift.
1696
01:38:11,219 --> 01:38:13,138
- I need the profits
from San Bernardino
1697
01:38:13,263 --> 01:38:15,348
in order to pay off
the purchase loan.
1698
01:38:15,473 --> 01:38:17,201
- I've spoken at length
about it with their lawyers.
1699
01:38:17,225 --> 01:38:21,354
It's unfortunately,
non-negotiable.
1700
01:38:21,479 --> 01:38:23,875
Our client agrees fully
with your conditions of sale,
1701
01:38:23,899 --> 01:38:25,650
with one exception.
1702
01:38:25,775 --> 01:38:27,962
Your one percent cut of future
corporate earnings will have to
1703
01:38:27,986 --> 01:38:30,155
be carried out on
a handshake basis.
1704
01:38:32,824 --> 01:38:34,576
- It's my investor group.
1705
01:38:34,701 --> 01:38:37,329
The financing is contingent
on leaving that out of the
1706
01:38:37,454 --> 01:38:39,915
contract, and unfortunately,
this deal just doesn't happen,
1707
01:38:40,040 --> 01:38:41,684
it doesn't get financed
unless you leave that
1708
01:38:41,708 --> 01:38:44,085
out of the contract.
Because unfortunately, that's...
1709
01:38:44,210 --> 01:38:46,796
that's a deal breaker for them.
1710
01:38:51,176 --> 01:38:55,805
Look fellas, you'll get
your full royalties. All right?
1711
01:38:59,809 --> 01:39:02,312
You've got my word on that.
Dick, Mac.
1712
01:39:05,315 --> 01:39:07,192
Let's make a deal.
1713
01:39:15,617 --> 01:39:17,369
All right.
1714
01:39:17,494 --> 01:39:19,037
- All right, gentlemen,
1715
01:39:19,162 --> 01:39:20,640
if you would turn to page
four of your contract.
1716
01:39:20,664 --> 01:39:23,333
That's the first set of
signatures to go over.
1717
01:40:09,421 --> 01:40:11,339
- I just have to ask you
one thing.
1718
01:40:11,464 --> 01:40:13,216
Something I've never understood.
1719
01:40:13,341 --> 01:40:14,718
- All right.
1720
01:40:16,177 --> 01:40:18,930
- That day we met,
we gave you the tour.
1721
01:40:19,055 --> 01:40:20,890
- Uh-huh. What about it?
1722
01:40:21,016 --> 01:40:23,393
- We showed you everything.
1723
01:40:23,518 --> 01:40:24,936
The whole system,
all our secrets.
1724
01:40:25,061 --> 01:40:27,230
We were an open book.
1725
01:40:27,355 --> 01:40:28,773
So why didn't you just...
1726
01:40:28,898 --> 01:40:31,234
- Steal it?
1727
01:40:31,359 --> 01:40:33,403
Just grab your ideas, run off,
start my own business
1728
01:40:33,528 --> 01:40:36,031
using all those ideas of yours.
Would have failed.
1729
01:40:36,156 --> 01:40:37,615
- How do you know?
1730
01:40:37,741 --> 01:40:39,385
- Am I the only one who
got the kitchen tour?
1731
01:40:39,409 --> 01:40:42,203
You must've invited
lots of people back there.
1732
01:40:42,328 --> 01:40:43,788
- And?
1733
01:40:43,913 --> 01:40:45,832
- How many of them succeed?
1734
01:40:45,957 --> 01:40:47,500
- Lots of people
started restaurants.
1735
01:40:47,625 --> 01:40:49,085
- As big as McDonald's?
1736
01:40:49,210 --> 01:40:50,587
Of course not.
1737
01:40:50,712 --> 01:40:52,589
No one ever has
and no one ever will.
1738
01:40:52,714 --> 01:40:56,134
Because they all lack
that one thing
1739
01:40:56,259 --> 01:40:57,844
that makes McDonald's special.
1740
01:40:57,969 --> 01:40:59,512
- Which is...?
1741
01:41:01,931 --> 01:41:03,433
- Even you don't know
what it is.
1742
01:41:03,558 --> 01:41:05,226
- Enlighten me.
1743
01:41:06,686 --> 01:41:09,189
- It's not just
the system, Dick.
1744
01:41:09,314 --> 01:41:10,940
It's the name.
1745
01:41:11,066 --> 01:41:14,152
That glorious name, McDonald's.
1746
01:41:14,277 --> 01:41:17,655
It can be anything
you want it to be.
1747
01:41:17,781 --> 01:41:19,574
It's limitless,
it's wide open.
1748
01:41:19,699 --> 01:41:22,202
It sounds...
1749
01:41:22,327 --> 01:41:24,329
...it sounds like...
1750
01:41:24,454 --> 01:41:27,207
it sounds like America.
1751
01:41:27,332 --> 01:41:30,085
As compared to "Kroc". What
a crock. What a load of crock.
1752
01:41:30,210 --> 01:41:32,087
Would you eat a
place named Kroc's?
1753
01:41:32,212 --> 01:41:35,715
Kroc's has that
blunt Slavic sound.
1754
01:41:35,840 --> 01:41:38,635
Kroc's.
But McDonald's, oh boy.
1755
01:41:38,760 --> 01:41:41,096
That's a beauty.
1756
01:41:41,221 --> 01:41:46,601
Yeah, a guy named McDonald.
1757
01:41:46,726 --> 01:41:50,355
He's never going to get
pushed around in life.
1758
01:41:50,480 --> 01:41:52,607
- That's clearly not the case.
1759
01:41:52,732 --> 01:41:54,692
- So, you don't have
a check for
1760
01:41:54,818 --> 01:41:58,071
$1.35 million dollars
in your pocket?
1761
01:42:03,952 --> 01:42:05,954
Bye, Dick.
1762
01:42:06,079 --> 01:42:08,706
- So if you can't
beat 'em, buy 'em.
1763
01:42:11,334 --> 01:42:13,753
- I remember the first time
I saw that name
1764
01:42:13,878 --> 01:42:17,382
stretched across your
stand out there.
1765
01:42:17,507 --> 01:42:19,008
It was love at first sight.
1766
01:42:19,134 --> 01:42:23,847
I knew right then and there,
I had to have it.
1767
01:42:26,641 --> 01:42:29,936
- And now I do.
- You don't "have" it.
1768
01:42:33,314 --> 01:42:34,983
- You sure about that?
1769
01:42:37,652 --> 01:42:39,112
Bye, Dick.
1770
01:42:46,953 --> 01:42:48,633
As per the terms
of your agreement,
1771
01:42:48,705 --> 01:42:50,832
while you are entitled to
maintain ownership of this
1772
01:42:50,957 --> 01:42:53,793
location, you no longer have
the right to call it McDonald's,
1773
01:42:53,918 --> 01:42:57,338
McDonald or any such variation
so as to confuse or infringe
1774
01:42:57,463 --> 01:43:00,550
upon the McDonald's trademark
which is now the exclusive
1775
01:43:00,675 --> 01:43:02,802
intellectual property of
Mr. Raymond A. Kroc.
1776
01:43:02,927 --> 01:43:04,470
Thank you, gentlemen.
1777
01:43:25,408 --> 01:43:26,910
It'll be alright.
1778
01:43:36,628 --> 01:43:39,714
- Now, I know what
you're thinking.
1779
01:43:39,839 --> 01:43:43,092
How the heck does a
52-year-old, over the hill,
1780
01:43:43,218 --> 01:43:46,846
milkshake machine salesman,
build a fast food empire
1781
01:43:46,971 --> 01:43:51,351
with 1600 restaurants, in 50
states, five foreign countries,
1782
01:43:51,476 --> 01:43:54,354
with an annual revenue
of in the neighborhood
1783
01:43:54,479 --> 01:43:56,648
of 700 million dollars?
1784
01:43:58,358 --> 01:44:01,527
One word, persistence.
1785
01:44:06,824 --> 01:44:09,369
Nothing in this world
can take the place
1786
01:44:09,494 --> 01:44:11,537
of good ol' persistence.
1787
01:44:11,663 --> 01:44:13,456
Talent won't...
1788
01:44:13,581 --> 01:44:17,752
Nothing's more common than
unsuccessful men with talent.
1789
01:44:17,877 --> 01:44:19,879
Genius won't.
1790
01:44:20,004 --> 01:44:22,799
Unrecognized genius is
practically a cliché.
1791
01:44:22,924 --> 01:44:24,342
Education won't...
1792
01:44:24,467 --> 01:44:27,053
Why the world is
full of educated fools.
1793
01:44:27,178 --> 01:44:32,100
Persistence and determination
alone are all powerful.
1794
01:44:49,742 --> 01:44:51,828
- Mr. Kroc? Will Davis.
1795
01:44:51,953 --> 01:44:54,122
- I'd like to do a profile of
you pegged to the opening
1796
01:44:54,247 --> 01:44:55,832
of your hundredth location.
1797
01:44:55,957 --> 01:44:58,209
- Sure. Call my office.
1798
01:44:58,334 --> 01:45:00,003
- Sure thing.
1799
01:45:00,128 --> 01:45:01,587
All right.
1800
01:45:11,848 --> 01:45:14,559
It's these core principles
that enabled me to
1801
01:45:14,684 --> 01:45:17,145
rise to the top of the heap
at a point in life
1802
01:45:17,270 --> 01:45:21,190
when most men would be thinking
about retirement.
1803
01:45:21,316 --> 01:45:23,943
Why, we appear to have that
in common, Governor Reagan.
1804
01:45:24,068 --> 01:45:27,739
Why, you were what, 55
when you started in politics?
1805
01:45:27,864 --> 01:45:30,950
It's why you make me
look like a spring chicken.
1806
01:45:31,075 --> 01:45:33,286
Laugh, laugh, laugh.
1807
01:45:33,411 --> 01:45:37,332
Why look at us, a couple
of Illinois boys made good.
1808
01:45:37,457 --> 01:45:39,375
Only in America.
1809
01:45:41,669 --> 01:45:43,171
Only in America.
1810
01:45:43,296 --> 01:45:45,631
Only in America!
1811
01:45:45,757 --> 01:45:48,384
Now where wa...
now where was I?
1812
01:45:48,509 --> 01:45:52,597
Ah, yes. The beginning.
1813
01:45:52,722 --> 01:45:56,225
The year was 1954,
1814
01:45:56,351 --> 01:45:58,311
the place,
1815
01:45:58,436 --> 01:46:00,813
Des Plaines, Illinois.
1816
01:46:00,938 --> 01:46:02,482
- Car is out front hon.
1817
01:46:02,607 --> 01:46:04,192
- Be right down.
1818
01:46:29,008 --> 01:46:31,511
That's where it all started.
1819
01:46:34,138 --> 01:46:36,557
Right there on Lee Street.
1820
01:46:38,768 --> 01:46:40,603
McDonald's number one.
1821
01:47:11,008 --> 01:47:13,845
It was a typical
English-American word,
1822
01:47:13,970 --> 01:47:15,888
it flowed. McDonald's.
1823
01:47:16,013 --> 01:47:17,432
I liked the sound of it.
1824
01:47:17,557 --> 01:47:21,102
It sounded wholesome
and it sounded genuine.
1825
01:47:21,227 --> 01:47:25,815
You know?
Ahh, I don't like these umm...
1826
01:47:25,940 --> 01:47:28,067
gimmick type names, you know?
1827
01:47:28,192 --> 01:47:29,861
Ahh...
1828
01:47:29,986 --> 01:47:34,031
burger this and burger that
and all that kind of stuff.
1829
01:47:34,157 --> 01:47:37,034
McDonald's, it's got a
nice sounding name.
1830
01:49:19,845 --> 01:49:23,558
Nobody had eight
multi-mixers in one business.
1831
01:49:23,683 --> 01:49:25,601
So I went out there.
1832
01:49:25,726 --> 01:49:27,436
And I was amazed!
1833
01:49:27,562 --> 01:49:29,981
They were serving
hamburgers for fifteen cents.
1834
01:49:30,106 --> 01:49:33,609
French fries for ten cents and
milkshakes for twenty cents.
1835
01:49:33,734 --> 01:49:36,487
And basically that was
the menu, and I said,
1836
01:49:36,612 --> 01:49:37,822
that's for me.
1837
01:49:37,947 --> 01:49:39,657
Now I have ultimatums,
you know.
1838
01:49:39,782 --> 01:49:43,619
...except that I'd like
to be able to say that.
1839
01:49:43,744 --> 01:49:46,956
I bought the agreement back
from them for two million,
1840
01:49:47,081 --> 01:49:49,417
seven hundred thousand dollars.
1841
01:49:49,542 --> 01:49:52,545
I got the name,
the Golden Arches,
1842
01:49:52,670 --> 01:49:57,883
basically it was a matter of me
working longer and harder
1843
01:49:58,009 --> 01:49:59,927
than anybody else.
1844
01:50:00,052 --> 01:50:03,723
I'll take every resource that
I have and I'll put it in
1845
01:50:03,848 --> 01:50:06,267
and I'll go for broke
if I believe in it.
1846
01:50:06,392 --> 01:50:08,811
The only thing I could do
besides play the piano,
1847
01:50:08,936 --> 01:50:11,272
was to talk.
What happened to my talk?
1848
01:50:11,397 --> 01:50:15,985
It's not dog eat dog out there
in that competitive world,
1849
01:50:16,110 --> 01:50:18,529
it gets more like rat eat rat.