1 00:00:16,683 --> 00:00:20,812 We have a record here that, uh... that is pretty. 2 00:00:20,895 --> 00:00:23,440 So we'll just play a few bars and let... 3 00:00:24,733 --> 00:00:26,317 ...let you be the judge. 4 00:00:30,447 --> 00:00:33,491 I want you to listen to the roots, to the soul. 5 00:00:35,493 --> 00:00:38,788 ♪ Sittin' in the mornin' sun ♪ 6 00:00:39,706 --> 00:00:43,501 ♪ I'll be sittin' when the evening come ♪ 7 00:00:45,086 --> 00:00:48,089 ♪ Watching the ships roll in ♪ 8 00:00:48,673 --> 00:00:52,635 ♪ And then I watch 'em roll away again ♪ 9 00:00:52,677 --> 00:00:55,096 -♪ Oh... ♪ - As a kid, 10 00:00:55,180 --> 00:00:58,767 my source of music was mostly through the radio. 11 00:00:58,850 --> 00:01:01,061 ♪ Watching the tide roll away ♪ 12 00:01:01,144 --> 00:01:04,522 Throughout my life, I sought to find 13 00:01:04,563 --> 00:01:07,067 the kind of music with which I had grown up. 14 00:01:07,150 --> 00:01:11,363 ♪ Wastin' time ♪ 15 00:01:11,446 --> 00:01:15,241 That music was where I wanted to be. 16 00:01:22,123 --> 00:01:24,584 I found it at Stax Records. 17 00:01:37,555 --> 00:01:40,350 We were an integrated organization 18 00:01:41,017 --> 00:01:43,895 created in Memphis, Tennessee. 19 00:01:45,438 --> 00:01:47,273 -This is Otis Redding. 20 00:01:47,357 --> 00:01:49,067 Hear the world's most popular sound, 21 00:01:49,109 --> 00:01:51,360 the Memphis sound, in stereo. 22 00:01:57,283 --> 00:02:00,245 There were all these things colliding. 23 00:02:01,246 --> 00:02:04,416 Things just exploded. 24 00:02:07,168 --> 00:02:08,336 It was just our time. 25 00:02:08,419 --> 00:02:10,839 -What time is it? -Nation Time! 26 00:02:12,799 --> 00:02:15,552 Oh! Oh! 27 00:02:16,136 --> 00:02:17,595 Can you do that one more time? 28 00:02:17,679 --> 00:02:19,514 I'm the son of a bad... 29 00:02:20,181 --> 00:02:23,643 But because of its successes, 30 00:02:24,853 --> 00:02:27,188 and what it represented, 31 00:02:28,106 --> 00:02:31,443 those with the power, they wanted... 32 00:02:32,027 --> 00:02:34,446 Stax Records to be erased. 33 00:02:34,904 --> 00:02:35,989 Why? 34 00:02:36,406 --> 00:02:38,074 -Well, let me... -In our perspective. 35 00:02:38,116 --> 00:02:41,327 Let me try to say this in a diplomatic way. 36 00:02:41,411 --> 00:02:43,663 -Say it in a truthful way. -Oh! 37 00:02:44,289 --> 00:02:47,459 I've been quiet about it for a long time. 38 00:02:48,710 --> 00:02:50,003 And... 39 00:02:50,628 --> 00:02:52,714 in as much as I've told you all these other things 40 00:02:52,797 --> 00:02:54,257 that are gonna get me in trouble, hell, 41 00:02:54,299 --> 00:02:56,301 I might as well tell you the whole story. 42 00:03:06,895 --> 00:03:08,063 ♪ You get a line ♪ 43 00:03:08,146 --> 00:03:10,148 ♪ And I'll get a pole, honey ♪ 44 00:03:10,190 --> 00:03:11,191 ♪ Honey ♪ 45 00:03:11,274 --> 00:03:12,317 ♪ You get a line ♪ 46 00:03:12,359 --> 00:03:14,361 ♪ And I'll get a pole, babe ♪ 47 00:03:14,444 --> 00:03:16,279 -♪ Babe ♪ -♪ You get a line... ♪ 48 00:03:16,321 --> 00:03:18,448 I grew up on a farm 49 00:03:19,240 --> 00:03:21,826 about 70 miles east of Memphis. 50 00:03:21,868 --> 00:03:24,245 ♪ Baby, mine ♪ 51 00:03:24,329 --> 00:03:26,664 But I wanted to be a fiddle player. 52 00:03:27,665 --> 00:03:31,836 I was just a hillbilly from Tennessee... 53 00:03:33,088 --> 00:03:35,173 ...that liked country music. 54 00:03:43,055 --> 00:03:45,058 In the '50s, 55 00:03:45,141 --> 00:03:47,852 I immediately caught the train to Memphis, 56 00:03:48,228 --> 00:03:49,896 a musical city. 57 00:04:00,323 --> 00:04:02,492 I started working in a bank. 58 00:04:03,535 --> 00:04:06,037 On nights and on weekends, 59 00:04:06,079 --> 00:04:08,707 I was playing in a band, 60 00:04:09,165 --> 00:04:11,876 and I decided I wanted to make a record. 61 00:04:21,636 --> 00:04:24,180 I started with a song that I wrote 62 00:04:24,222 --> 00:04:26,224 called "Blue Roses." 63 00:04:26,266 --> 00:04:31,521 ♪ I send blue roses ♪ 64 00:04:31,563 --> 00:04:34,357 ♪ For the bride's bouquet ♪ 65 00:04:34,399 --> 00:04:36,735 You had a smash hit right out the gate? 66 00:04:36,818 --> 00:04:38,778 Not at all. 67 00:04:38,862 --> 00:04:42,991 - I like it. -You're the only one. 68 00:04:43,074 --> 00:04:44,743 I just got the fever, 69 00:04:45,534 --> 00:04:48,413 and I decided I want to start a record company. 70 00:04:49,247 --> 00:04:52,082 You know, it needed some money to get started, 71 00:04:52,167 --> 00:04:54,961 so I went to my sister, Estelle. 72 00:04:56,254 --> 00:04:57,797 My brother, 73 00:04:57,881 --> 00:05:01,593 he came to me and asked me if I would be interested in... 74 00:05:02,469 --> 00:05:06,431 getting in a company and put out records. 75 00:05:07,349 --> 00:05:08,850 He needed an investor, 76 00:05:08,933 --> 00:05:11,936 and I wanted to get into something on my own. 77 00:05:13,772 --> 00:05:17,484 I thought, well, maybe I can get a second mortgage on my house. 78 00:05:19,194 --> 00:05:21,905 The only thing we had was this little... 79 00:05:21,946 --> 00:05:25,950 two-bedroom, at that time, one-bath house in East Memphis. 80 00:05:27,702 --> 00:05:30,622 But Mother was excited about it. 81 00:05:36,294 --> 00:05:38,963 We bought an Ampex recorder 82 00:05:39,881 --> 00:05:41,591 and a few microphones. 83 00:05:43,134 --> 00:05:45,804 That was some top-notch equipment. 84 00:05:49,599 --> 00:05:52,894 We found this dirt-cheap vacant building, 85 00:05:52,977 --> 00:05:54,646 Capitol Theatre, 86 00:05:54,729 --> 00:05:55,939 on McLemore. 87 00:05:57,482 --> 00:05:59,484 So we set the studio up. 88 00:06:01,111 --> 00:06:03,780 Eventually, our label was called Stax, 89 00:06:03,822 --> 00:06:07,325 which was the first two letters of my brother's name, Stewart, 90 00:06:07,367 --> 00:06:09,536 and A-X for "Axton." 91 00:06:10,370 --> 00:06:12,622 And it made a pretty good logo. 92 00:06:14,541 --> 00:06:16,543 In order to help pay some expenses, 93 00:06:16,626 --> 00:06:18,837 Estelle set up a little record shop. 94 00:06:18,878 --> 00:06:21,506 We called it the Satellite Record Shop. 95 00:06:24,718 --> 00:06:27,887 I was working in a grocery store in South Memphis 96 00:06:27,971 --> 00:06:30,390 and I see some White folks 97 00:06:30,473 --> 00:06:33,018 that are opening up a place across the street... 98 00:06:34,561 --> 00:06:37,272 ...and I wasn't sure exactly what it was. 99 00:06:40,525 --> 00:06:43,570 I was just riding along on McLemore Avenue. 100 00:06:46,281 --> 00:06:48,116 "Oh, my God, it's a record shop." 101 00:06:48,199 --> 00:06:49,993 Satellite Record Shop, 102 00:06:50,534 --> 00:06:52,370 six blocks from my house. 103 00:06:52,912 --> 00:06:55,123 And there's a friendly-looking woman there. 104 00:06:55,707 --> 00:06:59,127 White woman. But, uh... you know, went in and... 105 00:06:59,544 --> 00:07:02,047 big smile, with a cigarette. 106 00:07:03,298 --> 00:07:04,924 Miss Axton. 107 00:07:05,800 --> 00:07:07,218 Estelle Axton. 108 00:07:12,807 --> 00:07:14,726 She said, "You can go in there and play 109 00:07:14,768 --> 00:07:17,145 and listen to records for hours." 110 00:07:20,690 --> 00:07:23,151 Estelle Axton had a kind of 111 00:07:23,234 --> 00:07:25,320 acceptin' spirit about her. 112 00:07:25,362 --> 00:07:27,739 She was open to kids in the neighborhood 113 00:07:27,822 --> 00:07:29,783 coming over all the time. 114 00:07:30,367 --> 00:07:33,078 Estelle Axton made a practice 115 00:07:33,161 --> 00:07:35,038 of identifying kids 116 00:07:35,080 --> 00:07:38,166 who she felt would be good salespeople. 117 00:07:39,042 --> 00:07:40,543 That was my first job. 118 00:07:41,294 --> 00:07:45,340 I didn't know any women who owned their own businesses. 119 00:07:45,423 --> 00:07:48,301 She became a... a quasi-mentor. 120 00:07:48,760 --> 00:07:51,930 I knew Estelle's son from high school. 121 00:07:52,639 --> 00:07:54,224 We were in a band together. 122 00:07:55,183 --> 00:07:56,768 So I went to Estelle, I said, 123 00:07:56,810 --> 00:07:58,812 "Can I have a job at the record shop?" 124 00:07:58,895 --> 00:08:01,231 -So she put me to work. 125 00:08:01,272 --> 00:08:02,816 Miss Axton would tell us, 126 00:08:02,899 --> 00:08:05,193 "Listen to this. Listen to these guys. 127 00:08:05,235 --> 00:08:06,903 Listen to how great this record is." 128 00:08:07,612 --> 00:08:10,156 That's where I first heard The Jazz Messengers. 129 00:08:10,824 --> 00:08:13,076 That's where I first heard Ray Charles. 130 00:08:15,036 --> 00:08:18,456 Mrs. Axton began to encourage dancing inside, 131 00:08:18,873 --> 00:08:21,918 even dancing out on the sidewalk. 132 00:08:22,460 --> 00:08:24,295 It was an anomaly, 133 00:08:24,337 --> 00:08:26,673 especially in Memphis back then. 134 00:08:42,188 --> 00:08:44,733 We must make it clear... 135 00:08:45,400 --> 00:08:50,530 that we will not accept racial segregation 136 00:08:50,613 --> 00:08:52,073 in any form. 137 00:08:52,991 --> 00:08:55,702 Segregation is a cancer in the body politic 138 00:08:55,785 --> 00:08:57,412 which must be removed 139 00:08:57,495 --> 00:09:00,165 before our democratic health can be realized. 140 00:09:08,673 --> 00:09:10,008 This is the campus 141 00:09:10,091 --> 00:09:13,303 of the Memphis State University in Tennessee. 142 00:09:14,012 --> 00:09:16,222 The first eight Negros arrived here 143 00:09:16,306 --> 00:09:17,682 three years ago this autumn 144 00:09:17,766 --> 00:09:20,852 to join more than 7,000 White students. 145 00:09:21,353 --> 00:09:23,646 Memphis has... 146 00:09:23,688 --> 00:09:25,648 a lot of niggers here in Memphis. 147 00:09:25,690 --> 00:09:27,692 And if it... too many niggers take over, 148 00:09:27,734 --> 00:09:29,319 it'll be an all-nigger school. 149 00:09:29,736 --> 00:09:31,654 Well, if one of 'em happens to sit down 150 00:09:31,696 --> 00:09:33,031 beside me in class, 151 00:09:33,114 --> 00:09:34,908 and there's another seat vacant somewhere else, 152 00:09:34,991 --> 00:09:36,618 well, I just get up and move to another seat 153 00:09:36,701 --> 00:09:38,286 without saying anything. 154 00:09:38,328 --> 00:09:39,871 As far as education was concerned, 155 00:09:39,954 --> 00:09:41,956 -I wanted to intermingle. -But now you've come here, 156 00:09:42,040 --> 00:09:44,542 you keep to yourself, do you? You keep to your Negro friends. 157 00:09:44,626 --> 00:09:46,961 Well, mostly. Um... 158 00:09:48,129 --> 00:09:49,297 I keep to myself. 159 00:09:52,008 --> 00:09:54,678 Before the Satellite Record Shop, 160 00:09:55,887 --> 00:09:58,807 I had zero interaction with White people. 161 00:10:00,058 --> 00:10:04,187 But the normal racial tensions, I didn't think they were there. 162 00:10:04,896 --> 00:10:07,982 So I was at ease. I was off guard. 163 00:10:08,400 --> 00:10:10,235 So I continued to go back. 164 00:10:13,113 --> 00:10:16,116 I started going over there just about every day. 165 00:10:17,158 --> 00:10:20,912 And I found out there was a recording studio next door. 166 00:10:22,247 --> 00:10:24,916 I had a vocal group called The Marquettes, 167 00:10:25,500 --> 00:10:27,085 so I asked Miss Axton 168 00:10:27,168 --> 00:10:30,171 if I could go and take a look in the studio. 169 00:10:32,966 --> 00:10:36,052 There was a White guy there, Jim Stewart. 170 00:10:36,594 --> 00:10:38,638 I said, "I heard you're gonna be making records. 171 00:10:38,722 --> 00:10:42,100 Could I just maybe let you hear me sing?" 172 00:10:43,059 --> 00:10:45,687 And Jim Stewart said, "We're not doing 173 00:10:45,770 --> 00:10:47,397 the kind of music that you do. 174 00:10:47,439 --> 00:10:49,315 We're doing country music." 175 00:10:50,525 --> 00:10:53,111 I thought, "Wow, this is really odd." 176 00:10:59,117 --> 00:11:02,746 Great Black music was all around the neighborhood. 177 00:11:05,040 --> 00:11:09,878 They had no idea how much Black talent was outside of that door. 178 00:11:09,961 --> 00:11:13,340 ♪ Heartache seems to ♪ 179 00:11:13,423 --> 00:11:15,383 ♪ Hang around... ♪ 180 00:11:15,467 --> 00:11:18,470 Because everything in the community I was a part of 181 00:11:18,511 --> 00:11:19,971 was foreign to them. 182 00:11:20,013 --> 00:11:22,057 - Rolling. - Rolling! 183 00:11:27,979 --> 00:11:30,857 We made a few country records... 184 00:11:36,029 --> 00:11:37,781 ...that were bad. 185 00:11:43,995 --> 00:11:47,332 ♪ Oh, what I'd give ♪ 186 00:11:47,415 --> 00:11:50,251 ♪ To know my destiny ♪ 187 00:11:51,169 --> 00:11:52,837 Nothing was happening. 188 00:11:53,338 --> 00:11:56,007 I'm young, I'm loose, I'm full of juice. 189 00:11:56,049 --> 00:11:57,842 I got the goose, so what's the use? 190 00:11:57,926 --> 00:12:00,595 We're feeling gay though we ain't got a dollar. 191 00:12:00,679 --> 00:12:04,307 Rufus is here, so hoot and holler! 192 00:12:04,349 --> 00:12:05,558 Ha-ha! 193 00:12:10,021 --> 00:12:15,735 My father was one of the most popular disc jockeys at WDIA, 194 00:12:16,778 --> 00:12:19,656 the only Black radio station in Memphis. 195 00:12:19,698 --> 00:12:20,907 When the opportune time comes, 196 00:12:20,990 --> 00:12:23,368 I'll be ready, willing, and able. 197 00:12:23,451 --> 00:12:25,120 How 'bout that, huh? Okay. 198 00:12:25,537 --> 00:12:26,830 He was a singer. 199 00:12:26,871 --> 00:12:31,084 ♪ You ain't nothin' but a bear cat ♪ 200 00:12:31,626 --> 00:12:33,712 ♪ Been scratchin' at my door ♪ 201 00:12:33,753 --> 00:12:37,173 He would perform on Beale Street. 202 00:12:37,674 --> 00:12:39,759 ♪ Been scratchin' at my door ♪ 203 00:12:41,553 --> 00:12:44,848 Now, my father never asked me to go anywhere with him. 204 00:12:44,889 --> 00:12:47,892 But this particular day, "You wanna go down there? 205 00:12:47,934 --> 00:12:50,270 I hear they're starting a new recording company." 206 00:12:52,605 --> 00:12:55,108 Jim Stewart, the owner, was there. 207 00:12:56,943 --> 00:12:58,903 Daddy played a home tape 208 00:12:58,945 --> 00:13:00,739 of one of our songs 209 00:13:00,780 --> 00:13:02,407 called "'Cause I Love You." 210 00:13:02,490 --> 00:13:06,703 ♪ Hey-hey, everything'll be all right ♪ 211 00:13:10,206 --> 00:13:14,753 ♪ Hey-hey, everything'll be all right ♪ 212 00:13:14,794 --> 00:13:16,463 When I heard that record, 213 00:13:16,546 --> 00:13:18,089 you know, it just... 214 00:13:18,631 --> 00:13:21,134 the lights came on and... 215 00:13:21,968 --> 00:13:24,763 I just knew I had to record that song. 216 00:13:25,263 --> 00:13:27,432 Daddy said, "Well, who are you gonna get 217 00:13:27,515 --> 00:13:29,184 to play on the record?" 218 00:13:29,726 --> 00:13:33,271 Jim said, "Oh, I'll find somebody." 219 00:13:36,399 --> 00:13:38,943 I was hanging out at the record shop 220 00:13:39,444 --> 00:13:43,031 and I saw that Jim and Estelle were trying to find musicians 221 00:13:43,114 --> 00:13:45,408 for a session for Rufus Thomas. 222 00:13:46,201 --> 00:13:48,995 They don't know that this kid named David Porter 223 00:13:49,079 --> 00:13:50,455 is gonna change their lives. 224 00:13:52,957 --> 00:13:56,586 I knew a kid that could play different instruments. 225 00:13:57,003 --> 00:13:59,255 I was sitting in algebra class 226 00:13:59,297 --> 00:14:02,258 and David Porter got me out of class. 227 00:14:02,300 --> 00:14:04,135 "Booker, go get your baritone sax, 228 00:14:04,177 --> 00:14:05,679 and come on, bring it out to the car," 229 00:14:05,762 --> 00:14:10,100 and he threw it in the trunk and sped to McLemore Avenue. 230 00:14:14,729 --> 00:14:17,148 We get to Satellite Record Shop 231 00:14:17,816 --> 00:14:20,610 and I just walked right into my dream. 232 00:14:20,652 --> 00:14:23,446 - Take one. 233 00:14:23,488 --> 00:14:26,574 There was Rufus and Carla Thomas there 234 00:14:26,658 --> 00:14:28,284 behind the microphone. 235 00:14:29,077 --> 00:14:33,206 ♪ I done hurt the very best girl of mine ♪ 236 00:14:34,708 --> 00:14:36,001 ♪ Yeah ♪ 237 00:14:36,543 --> 00:14:41,089 ♪ I done hurt the very best girl of mine ♪ 238 00:14:42,007 --> 00:14:43,633 ♪ Yeah ♪ 239 00:14:44,050 --> 00:14:46,845 They kinda needed a little hook 240 00:14:46,928 --> 00:14:49,848 and somewhere outta my imagination, 241 00:14:49,889 --> 00:14:52,183 the "bup-bup-bup-bup-ba-da-dow." 242 00:14:52,267 --> 00:14:53,852 ♪ Come on ♪ 243 00:14:53,893 --> 00:14:55,770 ♪ Baby, come on ♪ 244 00:14:55,854 --> 00:14:58,106 ♪ Baby, come on, now ♪ 245 00:14:58,189 --> 00:15:00,108 And then I was playing on a record. 246 00:15:00,859 --> 00:15:04,112 My dream came true when I was 14 years old. 247 00:15:04,195 --> 00:15:06,990 - ♪ Come on now ♪ - ♪ Oh, oh, yeah ♪ 248 00:15:07,032 --> 00:15:08,950 ♪ Oh, oh, yeah ♪ 249 00:15:09,034 --> 00:15:10,827 ♪ Come on, go home ♪ 250 00:15:10,869 --> 00:15:13,621 Everybody was eatin' it up. 251 00:15:13,663 --> 00:15:15,206 Daddy said, "We got a hit record!" 252 00:15:15,290 --> 00:15:17,625 I said, "Really? A hit record?" 253 00:15:17,709 --> 00:15:19,627 - ♪ Baby ♪ - ♪ Baby ♪ 254 00:15:20,045 --> 00:15:22,839 We must've played that record 2,000 times 255 00:15:22,881 --> 00:15:25,133 because we were just so excited about it. 256 00:15:29,220 --> 00:15:30,847 ♪ Hey ♪ 257 00:15:30,889 --> 00:15:33,058 ♪ Everything'll be all right ♪ 258 00:15:33,099 --> 00:15:34,392 -Woo! 259 00:15:34,434 --> 00:15:37,020 That was the end of country for me. 260 00:15:41,816 --> 00:15:45,070 This one record changes everything 261 00:15:45,111 --> 00:15:47,489 for everyone in the story. 262 00:15:49,032 --> 00:15:51,701 Atlantic Records in New York City 263 00:15:51,743 --> 00:15:53,078 hears about that record 264 00:15:53,161 --> 00:15:55,580 from one of their distributors down South. 265 00:15:55,663 --> 00:15:58,040 This is a big deal. 266 00:16:01,252 --> 00:16:04,422 In the 1950s and early '60s, 267 00:16:04,506 --> 00:16:08,718 Atlantic Records defined Black music. 268 00:16:10,011 --> 00:16:12,055 If you were a mom-and-pop shop in Memphis, 269 00:16:12,097 --> 00:16:13,515 like Stax Records, 270 00:16:13,598 --> 00:16:15,308 you need a bigger fish, 271 00:16:15,392 --> 00:16:17,644 somebody who's already got that kind of network built 272 00:16:17,727 --> 00:16:21,648 to distribute you, to get your records played, 273 00:16:21,731 --> 00:16:23,441 to get them into retail stores, 274 00:16:23,483 --> 00:16:25,235 and to sell them. 275 00:16:25,860 --> 00:16:28,154 Atlantic offered Rufus and Carla Thomas 276 00:16:28,238 --> 00:16:33,034 a deal that gives Stax Records a national platform. 277 00:16:33,451 --> 00:16:35,829 They gave us a thousand dollars. 278 00:16:36,287 --> 00:16:37,872 That was the biggest thousand dollars 279 00:16:37,956 --> 00:16:40,583 I ever saw in my life. 280 00:16:40,625 --> 00:16:42,085 It was like, today, 281 00:16:42,127 --> 00:16:44,713 somebody lay a million in your lap, you know? 282 00:16:44,796 --> 00:16:46,381 'Cause we were struggling, 283 00:16:47,215 --> 00:16:49,467 and we needed another hit. 284 00:16:51,428 --> 00:16:54,806 It was my senior year in high school. 285 00:16:56,808 --> 00:16:58,518 I wrote short stories. 286 00:16:59,269 --> 00:17:03,106 I wrote prose. I wrote songs. I just wrote. 287 00:17:03,606 --> 00:17:06,192 As the inspiration came, I would go to the piano 288 00:17:06,276 --> 00:17:08,278 and sit down and play chords. 289 00:17:10,989 --> 00:17:13,282 Jim Stewart asked me, 290 00:17:13,324 --> 00:17:16,243 "Well, you think you might wanna cut something by yourself?" 291 00:17:16,327 --> 00:17:18,496 One, two, three, four. 292 00:17:18,538 --> 00:17:22,041 ♪ Gee whiz ♪ 293 00:17:23,960 --> 00:17:27,547 ♪ Look at his eyes ♪ 294 00:17:28,715 --> 00:17:31,217 ♪ Gee whiz ♪ 295 00:17:31,301 --> 00:17:34,846 ♪ How they hypnotize ♪ 296 00:17:34,888 --> 00:17:36,765 "Gee Whiz" I wrote in 20 minutes. 297 00:17:36,848 --> 00:17:38,683 ♪ He's got everything ♪ 298 00:17:38,767 --> 00:17:41,728 ♪ A girl could want ♪ 299 00:17:41,811 --> 00:17:44,189 ♪ Man, oh man ♪ 300 00:17:44,272 --> 00:17:48,818 ♪ What a prize ♪ 301 00:17:49,694 --> 00:17:51,863 ♪ Ooh-hoo ♪ 302 00:17:51,946 --> 00:17:54,699 After we recorded "Gee Whiz," 303 00:17:54,741 --> 00:17:58,036 Jerry Wexler at Atlantic wanted to meet her. 304 00:18:00,038 --> 00:18:01,706 So he comes to Memphis. 305 00:18:03,416 --> 00:18:06,878 You couldn't go to a restaurant with a Black person. 306 00:18:07,879 --> 00:18:11,383 So Jerry says, "We'll have dinner in the hotel room." 307 00:18:12,050 --> 00:18:14,552 Rufus and Carla show up, 308 00:18:15,553 --> 00:18:19,224 but they told us a Black person could not enter the lobby. 309 00:18:21,559 --> 00:18:26,564 I had to go ride up with Carla in the freight elevator. 310 00:18:28,400 --> 00:18:30,360 I didn't know what to say. 311 00:18:31,903 --> 00:18:35,573 I put her in this situation through no fault of her own. 312 00:18:37,742 --> 00:18:42,205 And I've never been more embarrassed in my life. 313 00:18:44,499 --> 00:18:46,084 I'm 17, 314 00:18:46,167 --> 00:18:48,420 going up in a service elevator. 315 00:18:51,589 --> 00:18:52,799 Back in the day, 316 00:18:52,882 --> 00:18:56,469 I didn't think of that as scary. 317 00:18:57,971 --> 00:18:59,764 That is what it was. 318 00:19:02,308 --> 00:19:05,937 When I think about kids who had to come through mess 319 00:19:05,979 --> 00:19:07,689 just to go to school... 320 00:19:08,314 --> 00:19:10,275 but they went anyway. 321 00:19:10,734 --> 00:19:11,901 And they're like... 322 00:19:14,112 --> 00:19:15,822 They knew who they were. 323 00:19:15,905 --> 00:19:19,284 ♪ I hope our love will grow and grow ♪ 324 00:19:19,367 --> 00:19:20,785 I knew who I was. 325 00:19:20,869 --> 00:19:21,828 ♪ Oh ♪ 326 00:19:21,911 --> 00:19:23,788 I was a music person. 327 00:19:24,706 --> 00:19:26,249 And I was chosen. 328 00:19:26,291 --> 00:19:29,002 ♪ I love that guy ♪ 329 00:19:29,085 --> 00:19:31,338 It's painful sometimes, 330 00:19:31,421 --> 00:19:34,466 because everything when you're chosen, 331 00:19:35,383 --> 00:19:37,677 it doesn't mean everything's gonna go perfectly. 332 00:19:37,761 --> 00:19:42,015 ♪ There are things we could do ♪ 333 00:19:42,098 --> 00:19:46,019 ♪ I could say, "I love you" ♪ 334 00:19:46,102 --> 00:19:51,816 ♪ But all I can say is ♪ 335 00:19:51,900 --> 00:19:58,823 ♪ Gee whiz ♪ 336 00:20:09,584 --> 00:20:12,796 "Gee Whiz" took off pretty good... 337 00:20:14,339 --> 00:20:18,009 ...and I get this call from Jerry Wexler at Atlantic. 338 00:20:19,552 --> 00:20:21,763 He said, "That's my record." 339 00:20:23,264 --> 00:20:25,517 We had a pretty good argument. 340 00:20:26,601 --> 00:20:29,270 I thought when I had signed the contract with Atlantic 341 00:20:29,354 --> 00:20:30,980 I was just signing Rufus, 342 00:20:31,564 --> 00:20:34,693 but unfortunately, it was Rufus and Carla both. 343 00:20:35,276 --> 00:20:38,697 You know, I didn't know anything about contracts. 344 00:20:40,573 --> 00:20:44,244 "Gee Whiz" went on to be number 4 in the nation... 345 00:20:45,704 --> 00:20:48,998 but it was on Atlantic, not Stax. 346 00:20:52,377 --> 00:20:54,713 I hated the business aspect of it. 347 00:20:55,588 --> 00:20:57,632 That wasn't what it was about. 348 00:21:00,510 --> 00:21:02,637 I wanted to go to the studio, 349 00:21:02,721 --> 00:21:06,391 and just cut records and have fun. 350 00:21:09,019 --> 00:21:12,897 But we needed to try to get a record on Stax. 351 00:21:17,402 --> 00:21:19,946 So we opened the door. 352 00:21:23,408 --> 00:21:25,285 Word got around in the neighborhood 353 00:21:25,368 --> 00:21:27,954 and we started getting people coming in. 354 00:21:32,834 --> 00:21:35,045 I was working at the record shop, 355 00:21:35,754 --> 00:21:38,256 but me, I knew I wanted to be in the studio. 356 00:21:38,923 --> 00:21:42,052 I wound up doing odd jobs like marking tapes, 357 00:21:42,969 --> 00:21:44,512 sweeping the floor. 358 00:21:45,096 --> 00:21:46,639 Estelle goes to Jim, says, 359 00:21:46,723 --> 00:21:48,266 "You're gonna have to start paying Steve. 360 00:21:48,350 --> 00:21:49,601 He's spending more time in the studio 361 00:21:49,642 --> 00:21:50,977 than he is the record shop." 362 00:21:52,937 --> 00:21:56,066 Finally, I got to play on some sessions. 363 00:22:02,280 --> 00:22:04,741 Steve and I became friends. 364 00:22:05,950 --> 00:22:10,997 Music just brought us together on a real level. 365 00:22:15,502 --> 00:22:18,880 There was a feeling and a permission 366 00:22:18,963 --> 00:22:20,882 for that magic to happen. 367 00:22:25,887 --> 00:22:29,391 Nobody knew what was happening inside of those doors. 368 00:22:30,141 --> 00:22:31,351 If that was known, 369 00:22:31,434 --> 00:22:33,144 the fact that there were Blacks and Whites 370 00:22:33,228 --> 00:22:34,396 making the music together, 371 00:22:34,479 --> 00:22:35,647 that could have been a problem. 372 00:22:35,689 --> 00:22:37,482 People's mindset being what it was, 373 00:22:37,565 --> 00:22:39,192 it could've been. It was not. 374 00:22:43,655 --> 00:22:45,407 Everybody knew that they had to be 375 00:22:45,490 --> 00:22:47,325 on the same page to do the work, 376 00:22:47,409 --> 00:22:49,536 so we were able to collectively 377 00:22:49,619 --> 00:22:52,497 appreciate and respect each other in that environment. 378 00:22:57,085 --> 00:22:58,461 There was no boss, 379 00:22:58,503 --> 00:23:00,296 there was no person tellin' 'em, 380 00:23:00,338 --> 00:23:02,716 "You play this. You play that." 381 00:23:02,799 --> 00:23:05,927 They would come in and, among themselves, 382 00:23:06,011 --> 00:23:09,514 they would work out patterns, and just jam. 383 00:23:25,739 --> 00:23:28,074 We were in the studio on a Sunday afternoon, 384 00:23:28,158 --> 00:23:30,326 just jamming on some blues. 385 00:23:30,785 --> 00:23:33,538 And I'm trying to imitate Ray Charles. 386 00:23:34,998 --> 00:23:37,584 I go in the control room and listen. 387 00:23:37,667 --> 00:23:40,670 I say, "Hey man, this... this is great." 388 00:23:42,797 --> 00:23:45,008 So I hit the record button. 389 00:23:52,182 --> 00:23:53,475 He said, "Guys, come in and listen." 390 00:23:53,558 --> 00:23:55,143 We said, "You recorded that?" He said, "Yeah." 391 00:23:55,226 --> 00:23:58,730 Miss Axton thought it sounded kinda sassy 392 00:23:58,813 --> 00:24:02,150 and she, you know, wanted to put it out as a record. 393 00:24:02,233 --> 00:24:04,736 "What are we gonna do for the other side?" 394 00:24:07,447 --> 00:24:09,532 I had started taking music theory. 395 00:24:11,409 --> 00:24:13,411 What a scale was, and the steps 396 00:24:13,495 --> 00:24:15,205 and how they correlated to numbers. 397 00:24:15,246 --> 00:24:17,957 Sometimes, musicians would just call out the numbers: 398 00:24:18,041 --> 00:24:21,503 1 chord, 4, 5, 3, minor 3, 399 00:24:21,586 --> 00:24:24,881 and it was based, usually, on 12 bars. 400 00:24:46,528 --> 00:24:49,239 And so forth, and that was a whole template. 401 00:24:49,280 --> 00:24:50,824 What if, I started thinking, 402 00:24:50,907 --> 00:24:55,078 the second chord didn't always go to the major? 403 00:24:55,120 --> 00:24:56,454 What if it went... 404 00:25:02,961 --> 00:25:05,463 -And then the 4 chord... 405 00:25:05,505 --> 00:25:07,132 What about that? 406 00:25:09,217 --> 00:25:10,927 That sounds kinda odd. 407 00:25:11,302 --> 00:25:13,096 It sounds kinda cool, though. 408 00:25:15,306 --> 00:25:16,641 Well... 409 00:25:24,065 --> 00:25:25,191 ♪ Oh yeah ♪ 410 00:25:47,922 --> 00:25:50,425 I said, "Holy crap." 411 00:25:50,925 --> 00:25:53,053 It knocked everybody out. 412 00:26:04,981 --> 00:26:08,610 I took it down to a DJ in WLOK 413 00:26:08,693 --> 00:26:10,779 and he put it out on the air. 414 00:26:10,862 --> 00:26:13,031 And then I went back to the record shop, 415 00:26:13,114 --> 00:26:16,493 and Mrs. Axton says, "The phone is ringing off the wall." 416 00:26:16,534 --> 00:26:18,036 People started calling the record shop, saying, 417 00:26:18,078 --> 00:26:20,914 "I just heard a song on the radio, I wanna buy it." 418 00:26:21,331 --> 00:26:23,750 She calls Jim, she said, "There's something going on. 419 00:26:23,833 --> 00:26:25,877 You better get over to the studio. 420 00:26:25,919 --> 00:26:27,712 We gotta come up with a title for the song 421 00:26:27,754 --> 00:26:29,381 and a name for the band." 422 00:26:30,882 --> 00:26:34,427 Estelle Axton said, "Call the song 'Green Onions.'" 423 00:26:34,511 --> 00:26:37,055 And Al Jackson, my drummer, 424 00:26:37,138 --> 00:26:39,474 he says, "Why don't we call the band 425 00:26:39,557 --> 00:26:40,725 'Booker T. and the,' uh..." 426 00:26:40,809 --> 00:26:42,394 looked outside the window, 427 00:26:42,477 --> 00:26:44,187 and saw a little British car... 428 00:26:44,896 --> 00:26:46,940 "'Booker T. and the M.G.'s'?" 429 00:26:47,023 --> 00:26:50,443 So all of a sudden, we had a recording that we could put out 430 00:26:50,527 --> 00:26:52,237 and a new group. 431 00:26:54,114 --> 00:26:57,283 This record just was intoxicating. 432 00:26:57,367 --> 00:27:00,620 I remember I would put my head 433 00:27:00,704 --> 00:27:02,580 to our Hi-Fi system 434 00:27:02,664 --> 00:27:04,124 and push on one ear, 435 00:27:04,207 --> 00:27:06,751 trying to push the other ear deeper into that speaker. 436 00:27:06,835 --> 00:27:08,378 My mom thought I was insane, 437 00:27:08,420 --> 00:27:12,215 but I just wanted to somehow get closer to that music. 438 00:27:14,426 --> 00:27:15,802 It took off. 439 00:27:16,261 --> 00:27:17,637 Just, boom. 440 00:27:17,721 --> 00:27:20,181 And it was on Stax. 441 00:27:21,683 --> 00:27:23,226 It was by accident. 442 00:27:23,268 --> 00:27:25,937 Had we not been in the studio, who knows? 443 00:27:26,021 --> 00:27:28,606 It was the right time and the right place. 444 00:27:29,232 --> 00:27:33,111 I've been eating green onions ever since. 445 00:27:34,863 --> 00:27:38,116 Stax had developed this astonishing sound. 446 00:27:40,160 --> 00:27:41,745 It's Black culture... 447 00:27:41,786 --> 00:27:44,247 but it's being made 448 00:27:44,289 --> 00:27:45,957 by an interracial group 449 00:27:45,999 --> 00:27:50,045 with elements of White pop and country, 450 00:27:51,338 --> 00:27:52,630 and creating this new fusion. 451 00:27:54,799 --> 00:27:56,384 Once you have "Green Onions," 452 00:27:56,468 --> 00:27:59,929 Stax starts getting a reputation as being this place 453 00:27:59,971 --> 00:28:03,058 where great RandB records can be made. 454 00:28:08,938 --> 00:28:12,192 One day, I was hanging out there at Stax 455 00:28:12,984 --> 00:28:15,570 and a car pulled up from Georgia, 456 00:28:15,653 --> 00:28:18,823 and an energetic, big young man got out 457 00:28:18,865 --> 00:28:22,452 and started unloading amplifiers and suitcases 458 00:28:22,494 --> 00:28:24,120 for a session. 459 00:28:26,623 --> 00:28:29,209 We worked five or six hours. 460 00:28:32,212 --> 00:28:35,173 One of those sessions, you work and you try 461 00:28:35,215 --> 00:28:37,509 and it just doesn't come together. 462 00:28:37,550 --> 00:28:39,052 The musicians were exhausted. 463 00:28:39,135 --> 00:28:42,597 One more. Horn squeak. Seven. 464 00:28:42,681 --> 00:28:44,849 And the manager says, 465 00:28:44,933 --> 00:28:47,852 "Well, we gotta listen to another singer." 466 00:28:47,936 --> 00:28:49,729 I thought he was a roadie. 467 00:28:49,813 --> 00:28:52,607 He had been sitting out in the lobby all afternoon 468 00:28:52,691 --> 00:28:57,237 patiently, hoping that we'd have time to listen to him. 469 00:28:58,113 --> 00:29:00,532 I said, "Okay, we'll try." 470 00:29:00,615 --> 00:29:07,580 ♪ These arms of mine ♪ 471 00:29:08,039 --> 00:29:11,626 ♪ They are lonely ♪ 472 00:29:14,504 --> 00:29:18,883 ♪ Lonely and feeling blue ♪ 473 00:29:19,634 --> 00:29:24,431 ♪ These arms of mine ♪ 474 00:29:24,514 --> 00:29:28,184 ♪ They are yearning ♪ 475 00:29:30,645 --> 00:29:35,066 ♪ Yearning from wanting you ♪ 476 00:29:36,026 --> 00:29:37,235 ♪ And if you... ♪ 477 00:29:37,277 --> 00:29:40,071 His name was Otis Redding. 478 00:29:40,697 --> 00:29:45,785 ♪ Would let them hold you ♪ 479 00:29:47,454 --> 00:29:50,081 My hair stood up on my arm, I promise you. 480 00:29:50,790 --> 00:29:52,000 Goosebumps. 481 00:29:52,083 --> 00:29:56,588 ♪ These arms of mine ♪ 482 00:29:57,005 --> 00:29:58,256 ♪ They... ♪ 483 00:29:58,340 --> 00:30:03,136 Just took me to my home and my heart and my place. 484 00:30:03,219 --> 00:30:05,388 ♪ Burning from wanting... ♪ 485 00:30:05,430 --> 00:30:07,599 I will never forget that moment. 486 00:30:11,561 --> 00:30:13,480 ♪ Come on, come on, baby ♪ 487 00:30:13,563 --> 00:30:16,900 We released the record on our label. 488 00:30:16,941 --> 00:30:20,111 ♪ Just be my little woman ♪ 489 00:30:20,653 --> 00:30:22,822 ♪ Just be my lover ♪ 490 00:30:23,406 --> 00:30:27,577 ♪ Oh, I need me somebody... ♪ 491 00:30:28,244 --> 00:30:30,288 The record did not sell. 492 00:30:32,165 --> 00:30:35,418 It never made it in any of the major markets. 493 00:30:35,794 --> 00:30:38,171 But I loved his voice. 494 00:30:38,588 --> 00:30:40,256 When you listen to him sing, 495 00:30:40,298 --> 00:30:43,218 he was pouring his heart out, heart and soul. 496 00:30:44,886 --> 00:30:47,847 So we brought him back in for another session. 497 00:30:57,857 --> 00:31:00,652 Otis would come in the door with a whole... 498 00:31:00,694 --> 00:31:02,821 song in his mind... 499 00:31:03,238 --> 00:31:05,490 ♪ Fa-fa-fa-fa-fa-fa-fa-fa ♪ 500 00:31:05,532 --> 00:31:07,951 ...and tell all of us what he wanted. 501 00:31:07,992 --> 00:31:12,664 ♪ I keep singing them sad, sad songs, y'all ♪ 502 00:31:13,081 --> 00:31:17,002 ♪ Sad songs is all I know ♪ 503 00:31:18,003 --> 00:31:21,339 ♪ I keep singing them sad, sad songs, y'all ♪ 504 00:31:21,423 --> 00:31:23,216 Next thing you know, he would pick up 505 00:31:23,299 --> 00:31:26,052 his little guitar and start thumping on it, 506 00:31:26,136 --> 00:31:28,430 and Duck would pick up his bass. 507 00:31:28,513 --> 00:31:30,932 And then Otis would indicate to Al 508 00:31:31,016 --> 00:31:32,517 the rhythm he wanted. 509 00:31:32,600 --> 00:31:34,728 Next thing you know, we'd be into a song. 510 00:31:34,811 --> 00:31:37,188 ♪ Any old time ♪ 511 00:31:37,689 --> 00:31:41,693 ♪ It got to your heart, put you in a groove ♪ 512 00:31:41,776 --> 00:31:43,069 ♪ And when you sing... ♪ 513 00:31:43,153 --> 00:31:44,696 And when he had the rhythm section, 514 00:31:44,779 --> 00:31:46,698 he'd come back to where the horns were. 515 00:31:47,282 --> 00:31:48,992 He'd come over there and sing to us. 516 00:31:49,034 --> 00:31:51,703 ♪ Fa-fa-fa-fa-fa-fa-fa-fa ♪ 517 00:31:51,786 --> 00:31:53,038 ♪ Your turn ♪ 518 00:31:56,166 --> 00:31:57,667 ♪ Our turn ♪ 519 00:31:57,709 --> 00:32:00,253 ♪ Fa-fa-fa-fa-fa-fa-fa-fa ♪ 520 00:32:00,337 --> 00:32:03,048 Otis developed the Stax horns. 521 00:32:03,965 --> 00:32:08,803 It became a key ingredient in the Stax sound. 522 00:32:08,887 --> 00:32:12,057 But it was limited in terms of how far they could go. 523 00:32:15,894 --> 00:32:18,521 Rhythm and blues, that was our genre. 524 00:32:19,939 --> 00:32:22,734 But it was difficult to get airplay, 525 00:32:23,568 --> 00:32:26,946 so it was difficult to reach the masses. 526 00:32:28,406 --> 00:32:30,200 If you don't get your records played, 527 00:32:30,241 --> 00:32:32,410 nobody hears 'em, if they don't hear 'em, 528 00:32:32,452 --> 00:32:35,038 they can't decide they like 'em enough to buy them. 529 00:32:35,080 --> 00:32:37,415 You must get radio play. 530 00:32:37,457 --> 00:32:39,751 with that number three song... 531 00:32:41,002 --> 00:32:43,421 Being under the wing of Atlantic Records, 532 00:32:43,463 --> 00:32:46,216 we were dependent on their promotion men. 533 00:32:47,425 --> 00:32:49,803 But they never pushed anything. 534 00:32:50,595 --> 00:32:53,223 I used to get in the car with a trunk load of records 535 00:32:53,264 --> 00:32:55,266 and go around, uh, you know, Jackson 536 00:32:55,308 --> 00:32:58,269 and Tupelo and Little Rock 537 00:32:58,311 --> 00:32:59,896 and get these guys playing the records 538 00:32:59,938 --> 00:33:02,315 and try to stir up some... some action. 539 00:33:03,316 --> 00:33:05,944 Estelle was always on to me 540 00:33:05,985 --> 00:33:08,279 about, "We need our own promotions person." 541 00:33:08,905 --> 00:33:12,909 She said, "Atlantic is not doing the job that we need." 542 00:33:23,962 --> 00:33:25,255 Special dedication from me 543 00:33:25,296 --> 00:33:26,798 to all of my wonderful listeners out there. 544 00:33:26,840 --> 00:33:28,299 I heard this guy on the radio. 545 00:33:28,383 --> 00:33:30,969 Your faith in me. 546 00:33:31,469 --> 00:33:33,638 That's all I need, good gracious, in life. 547 00:33:33,680 --> 00:33:36,099 He had this persona in his voice. 548 00:33:36,141 --> 00:33:38,309 He was amazing. 549 00:33:38,393 --> 00:33:42,105 This is your six-feet-four bundle of joy... 550 00:33:42,939 --> 00:33:46,901 212 pounds of Mrs. Bell's baby boy, 551 00:33:46,985 --> 00:33:49,654 the women's pet, the boys' threat, 552 00:33:49,696 --> 00:33:51,489 the playboy's pride and joy, 553 00:33:51,573 --> 00:33:53,116 the baby boy, 554 00:33:53,158 --> 00:33:54,784 Al Bell, y'all. 555 00:33:54,826 --> 00:33:56,327 Bing! 556 00:33:56,369 --> 00:33:58,288 So I went to the radio station 557 00:33:58,329 --> 00:33:59,998 and introduced myself to him and... 558 00:34:00,081 --> 00:34:01,332 And we developed a relationship. 559 00:34:01,416 --> 00:34:03,251 ...we just started talking about Stax. 560 00:34:03,335 --> 00:34:05,920 And he had an armful of records. He said, "I like your voice. 561 00:34:06,004 --> 00:34:07,464 I like the music you're playing." 562 00:34:08,255 --> 00:34:12,177 David wanted me to go by Stax and meet the people in there. 563 00:34:15,638 --> 00:34:17,474 ♪ Please... ♪ 564 00:34:17,514 --> 00:34:21,186 I was excited about it because, as a disc jockey, 565 00:34:21,226 --> 00:34:23,646 I had heard, in radio, 566 00:34:23,688 --> 00:34:25,690 many artists sing. 567 00:34:26,649 --> 00:34:31,112 I'd never heard an artist sing with the passion and feeling 568 00:34:31,196 --> 00:34:33,072 that Otis Redding had. 569 00:34:34,407 --> 00:34:38,036 And of all of the records that I had been playing, 570 00:34:38,078 --> 00:34:42,373 I never heard a sound and felt a feel 571 00:34:42,415 --> 00:34:46,543 like I could feel in that music that came from Stax. 572 00:34:47,212 --> 00:34:49,547 ♪ I love you, baby ♪ 573 00:34:49,880 --> 00:34:53,426 ♪ For more than words can say ♪ 574 00:34:53,510 --> 00:34:55,053 I just fell in love with it. 575 00:34:55,094 --> 00:34:58,348 ♪ Yes, I do ♪ 576 00:35:01,893 --> 00:35:03,561 When I got to Stax, 577 00:35:03,645 --> 00:35:05,397 and I see all of these Black guys 578 00:35:05,438 --> 00:35:07,190 and a bunch of White guys, 579 00:35:07,732 --> 00:35:10,902 said, "You gotta be kidding me. This is who these guys are?" 580 00:35:10,944 --> 00:35:12,529 'Cause I hadn't seen them before. 581 00:35:12,570 --> 00:35:13,905 Blew my mind. 582 00:35:15,907 --> 00:35:17,867 Immediately, I could sense 583 00:35:17,909 --> 00:35:22,622 that there was a close-knit family dynamic there, 584 00:35:22,706 --> 00:35:25,417 and I found it inspiring. 585 00:35:26,209 --> 00:35:29,087 After that, Jim Stewart started calling me. 586 00:35:29,170 --> 00:35:30,714 He would talk to me about music 587 00:35:30,755 --> 00:35:34,259 and he would take, if they're going in and doing a session 588 00:35:34,300 --> 00:35:36,803 that he was excited about, he'd make a dub on it 589 00:35:36,886 --> 00:35:38,847 and tell me to listen to it. 590 00:35:40,306 --> 00:35:43,309 And Jim Stewart started taking my advice. 591 00:35:45,145 --> 00:35:47,605 Al was a DJ but he was more. 592 00:35:47,689 --> 00:35:51,401 I saw a creativity beyond other disc jockeys. 593 00:35:51,443 --> 00:35:53,778 So I called Al and, uh, ask him 594 00:35:53,820 --> 00:35:56,865 would he be interested in doing promotion for us? 595 00:35:57,574 --> 00:36:00,452 He said, "These disc jockeys out here respect you. 596 00:36:00,493 --> 00:36:02,537 And we believe that if you came here, 597 00:36:02,620 --> 00:36:05,123 that it will aid us in getting this music played 598 00:36:05,165 --> 00:36:06,750 on these other stations." 599 00:36:08,668 --> 00:36:10,462 So in 1965, 600 00:36:10,503 --> 00:36:13,465 I became national radio promotion director. 601 00:36:14,090 --> 00:36:16,217 I was 25 years of age. 602 00:36:16,301 --> 00:36:18,094 He seemed to take to us quickly 603 00:36:18,136 --> 00:36:19,637 and he just fit right in. 604 00:36:19,679 --> 00:36:21,806 Jim was one of those guys that didn't like to sit down 605 00:36:21,848 --> 00:36:24,893 and have meetings with people. He just didn't like it. 606 00:36:25,393 --> 00:36:28,229 Al didn't mind tackling that job at all. 607 00:36:29,147 --> 00:36:33,360 Al Bell, his focus was on growth, 608 00:36:33,818 --> 00:36:36,446 exposure, airplay. 609 00:36:37,906 --> 00:36:39,824 Once arriving at Stax, 610 00:36:40,533 --> 00:36:42,535 I realized the challenges 611 00:36:42,619 --> 00:36:45,622 in getting that music played in the marketplace. 612 00:36:49,709 --> 00:36:51,920 I started to think how 613 00:36:52,003 --> 00:36:54,464 Black people moved from the South 614 00:36:54,506 --> 00:36:56,716 up the Mississippi River. 615 00:37:00,679 --> 00:37:04,557 As I thought about the migratory patterns of us as a people... 616 00:37:08,561 --> 00:37:11,731 I knew you had people leaving Mississippi 617 00:37:11,815 --> 00:37:13,525 going to Chicago. 618 00:37:16,569 --> 00:37:20,240 Go to Detroit. I knew Detroit was Alabama-bound. 619 00:37:24,536 --> 00:37:28,415 People would leave Arkansas going to Southern California. 620 00:37:30,709 --> 00:37:33,670 Also, people were going to New York City, Harlem, 621 00:37:33,712 --> 00:37:35,588 from Alabama. 622 00:37:36,881 --> 00:37:40,135 I realized my focus should be on those people 623 00:37:40,218 --> 00:37:42,012 outside the South. 624 00:37:43,680 --> 00:37:45,265 Al Bell understood, 625 00:37:45,348 --> 00:37:47,559 "If I can break records in the whole Midwest, 626 00:37:47,642 --> 00:37:49,978 once I get the Midwest and I got some power, 627 00:37:50,061 --> 00:37:53,356 maybe then I can get New York, Boston, Philly, 628 00:37:53,398 --> 00:37:56,359 maybe eventually the West Coast." 629 00:37:57,902 --> 00:38:01,990 I had my concept but I needed a record. 630 00:38:03,992 --> 00:38:06,995 One day, Jerry Wexler called me 631 00:38:07,078 --> 00:38:10,373 and said he had this group called Sam and Dave, 632 00:38:10,415 --> 00:38:13,543 and he wanted a different sound for them. 633 00:38:15,754 --> 00:38:19,132 Jerry was enamored with the sound, 634 00:38:19,215 --> 00:38:21,384 that new sound, that freshness, 635 00:38:21,426 --> 00:38:25,096 and recognized the potential at Stax Records. 636 00:38:28,141 --> 00:38:32,896 Jerry Wexler said, "You're gonna be going to Memphis." 637 00:38:32,979 --> 00:38:37,609 Well, I knew Memphis was known for the Blues and all that. 638 00:38:37,650 --> 00:38:39,110 Ehh... 639 00:38:44,866 --> 00:38:48,578 I got out of the car in front of Stax Records, 640 00:38:49,454 --> 00:38:53,458 and Jim Stewart, the owner, introduced himself, 641 00:38:53,541 --> 00:38:56,336 and he said, "Let me take you next door to Satellite 642 00:38:56,419 --> 00:38:59,005 and meet my sister, Estelle." 643 00:38:59,631 --> 00:39:03,593 This is a White woman embracing two Black guys, 644 00:39:03,635 --> 00:39:06,304 which that was a no-no down there. You know? 645 00:39:06,971 --> 00:39:10,975 And then, we were introduced to David Porter. 646 00:39:11,017 --> 00:39:12,477 Big ol' toothy grin. 647 00:39:12,560 --> 00:39:14,938 Had on a sweater, 648 00:39:14,979 --> 00:39:16,481 alpaca sweater, 649 00:39:16,523 --> 00:39:18,525 hot as it is in Memphis. 650 00:39:18,608 --> 00:39:20,443 I shoulda known this boy-- 651 00:39:20,485 --> 00:39:22,195 something was wrong with him then. 652 00:39:24,656 --> 00:39:28,159 And then, coming down the street was a guy 653 00:39:28,201 --> 00:39:30,036 with a pink shirt, 654 00:39:30,120 --> 00:39:33,498 chartreuse pants, white belt, 655 00:39:33,540 --> 00:39:36,084 pink socks, and white shoes. 656 00:39:36,167 --> 00:39:37,877 And I'm going... 657 00:39:38,962 --> 00:39:40,130 "Who... 658 00:39:41,006 --> 00:39:42,257 Who is that?" 659 00:39:42,841 --> 00:39:46,094 And he said... "Hey. Isaac Hayes." 660 00:39:47,470 --> 00:39:49,556 And Jim said, 661 00:39:49,639 --> 00:39:54,269 "Dave and Isaac Hayes are gonna be your producers." 662 00:39:54,352 --> 00:39:55,353 "My what?" 663 00:39:59,024 --> 00:40:00,692 David and Isaac, 664 00:40:01,693 --> 00:40:05,947 they were in the studio countless hours, 665 00:40:06,031 --> 00:40:09,701 Isaac banging on that big ol' baby grand black piano. 666 00:40:12,370 --> 00:40:16,708 They were determined to make their mark. 667 00:40:19,336 --> 00:40:21,629 We wrote a bunch of flops at first. 668 00:40:21,713 --> 00:40:25,884 But we just kept trudging on, you know? Relentlessly. 669 00:40:25,925 --> 00:40:27,510 - Oh yeah! 670 00:40:27,552 --> 00:40:29,054 We're rolling tape. 671 00:40:29,095 --> 00:40:31,348 ♪ Don't know what you mean to me ♪ 672 00:40:31,389 --> 00:40:32,849 Yeah! 673 00:40:32,891 --> 00:40:35,185 Isaac and I both were grounded in the church. 674 00:40:35,226 --> 00:40:37,687 -♪ Singing that kind of song ♪ -Talk to 'em, brother! 675 00:40:37,729 --> 00:40:41,399 We totally implemented that with Sam and Dave. 676 00:40:41,483 --> 00:40:42,776 -Sam? 677 00:40:51,910 --> 00:40:54,079 I sat there in the control room... 678 00:40:54,120 --> 00:40:55,747 ♪ Let me hear you say ♪ 679 00:40:55,830 --> 00:40:58,833 ...and when I heard, "You don't know like I know 680 00:40:59,959 --> 00:41:02,921 what that woman has done for me..." 681 00:41:04,756 --> 00:41:08,718 ♪ Wanna say, you don't know like I know ♪ 682 00:41:08,760 --> 00:41:11,971 ♪ What that woman has done for me ♪ 683 00:41:12,055 --> 00:41:14,474 ...and I said, "This is a hit record, here. 684 00:41:14,557 --> 00:41:16,267 Get this record ready for me now 685 00:41:16,309 --> 00:41:18,186 so I can get it to the disc jockeys." 686 00:41:18,645 --> 00:41:21,314 "Get this record ready, Jim. I got to have this right away." 687 00:41:21,398 --> 00:41:22,816 He said, "Wait. It's after Thanksgiving, 688 00:41:22,899 --> 00:41:25,068 we're coming into Christmas." Said, "No, no, Jim. 689 00:41:25,110 --> 00:41:27,445 Get me this record." 690 00:41:27,487 --> 00:41:30,490 I got in my car and hit the road. 691 00:41:37,831 --> 00:41:40,959 Then I started working with the record to create word of mouth. 692 00:41:43,294 --> 00:41:44,629 On Christmas Day, 693 00:41:44,671 --> 00:41:46,381 on the Black program radio stations at that time, 694 00:41:46,464 --> 00:41:48,466 from sign on to sign off, 695 00:41:48,842 --> 00:41:52,470 they were playing one Christmas carol just over and over. 696 00:41:55,432 --> 00:41:59,185 I said, what I need to do is go and talk to the disc jockeys 697 00:41:59,269 --> 00:42:00,645 who worked on Christmas Day... 698 00:42:02,605 --> 00:42:04,691 ...and tell them, "What you do is 699 00:42:04,774 --> 00:42:07,527 play one, two, three, four Christmas songs, 700 00:42:07,610 --> 00:42:09,154 then Sam and Dave. 701 00:42:09,821 --> 00:42:12,115 Then one, two, three, four, Sam and Dave." 702 00:42:13,324 --> 00:42:16,911 I got most of these disc jockeys to play our song. 703 00:42:19,873 --> 00:42:23,001 And we broke "You Don't Know Like I Know" by Sam and Dave 704 00:42:23,084 --> 00:42:24,044 out on Christmas Day. 705 00:42:26,755 --> 00:42:30,008 ♪ You don't know like I know ♪ 706 00:42:30,508 --> 00:42:33,678 ♪ What that woman has done for me ♪ 707 00:42:34,679 --> 00:42:37,932 ♪ In the morning she's my water ♪ 708 00:42:38,683 --> 00:42:41,519 ♪ In the evening she's my cup of tea, now ♪ 709 00:42:42,270 --> 00:42:46,858 ♪ And as long as I live, yeah, now ♪ 710 00:42:46,900 --> 00:42:50,070 ♪ Wherever trouble lies ♪ 711 00:42:50,945 --> 00:42:54,491 ♪ I go to her, and like a miracle ♪ 712 00:42:54,532 --> 00:42:57,702 ♪ Everything just is all right ♪ 713 00:42:57,744 --> 00:42:58,870 ♪ Hey, hey, now ♪ 714 00:42:58,953 --> 00:43:02,207 ♪ You don't know like I know ♪ 715 00:43:02,665 --> 00:43:05,543 ♪ What that woman has done for me ♪ 716 00:43:07,253 --> 00:43:09,547 Whoa. We got a hit record. 717 00:43:10,048 --> 00:43:13,760 And then we did "Hold On I'm Coming." 718 00:43:13,843 --> 00:43:15,345 Another hit record. 719 00:43:15,720 --> 00:43:17,889 Paul Troy asking you to "hold on," baby, 720 00:43:17,972 --> 00:43:21,142 'cause I'm coming through with more music at 10:20. 721 00:43:21,184 --> 00:43:23,520 Sam and Dave, boss revival. 722 00:43:23,561 --> 00:43:26,898 ♪ Don't you ever be sad ♪ 723 00:43:26,981 --> 00:43:30,902 ♪ Lean on me when times are bad ♪ 724 00:43:30,944 --> 00:43:33,154 ♪ When the day comes ♪ 725 00:43:33,196 --> 00:43:35,407 ♪ And you're down ♪ 726 00:43:35,448 --> 00:43:37,242 ♪ In a river of trouble ♪ 727 00:43:37,283 --> 00:43:39,703 ♪ And about to drown ♪ 728 00:43:39,744 --> 00:43:41,079 ♪ Hold on ♪ 729 00:43:41,746 --> 00:43:43,206 ♪ 'Cause I'm coming ♪ 730 00:43:43,748 --> 00:43:45,750 ♪ Hold on ♪ 731 00:43:45,792 --> 00:43:47,252 ♪ I'm coming ♪ 732 00:43:47,711 --> 00:43:49,462 ♪ I'm on my way ♪ 733 00:43:49,546 --> 00:43:51,297 ♪ Your lover ♪ 734 00:43:52,090 --> 00:43:55,593 ♪ And if you get cold, I would be your cover ♪ 735 00:43:55,677 --> 00:43:58,096 -♪ Don't have to worry ♪ -♪ Yeah ♪ 736 00:43:58,179 --> 00:44:00,056 -♪ 'Cause I'm here ♪ -♪ Tell them about it ♪ 737 00:44:00,098 --> 00:44:02,100 -♪ Don't need to suffer ♪ -♪ Early in the mornin' ♪ 738 00:44:02,183 --> 00:44:04,019 -♪ 'Cause I'm here ♪ -♪ Yeah ♪ 739 00:44:04,102 --> 00:44:06,563 We all stumbled upon that together. 740 00:44:06,604 --> 00:44:08,273 ♪ I'm coming ♪ 741 00:44:08,356 --> 00:44:10,316 ♪ Hold on ♪ 742 00:44:10,400 --> 00:44:11,693 ♪ I'm coming ♪ 743 00:44:12,110 --> 00:44:14,446 We only knew that it worked when it worked. 744 00:44:14,529 --> 00:44:15,947 ♪ I'm coming ♪ 745 00:44:16,448 --> 00:44:18,366 ♪ Hold on ♪ 746 00:44:18,450 --> 00:44:19,617 ♪ I'm coming ♪ 747 00:44:19,701 --> 00:44:21,161 Lookie here! 748 00:44:22,662 --> 00:44:24,664 Sam and Dave got hot as a firecracker... 749 00:44:28,877 --> 00:44:31,546 ...which created more excitement for Otis Redding. 750 00:44:31,963 --> 00:44:34,215 Hi! This is Otis Redding, 751 00:44:34,299 --> 00:44:35,592 the big O! 752 00:44:35,633 --> 00:44:37,594 Listen to the Memphis sound. 753 00:44:38,178 --> 00:44:40,305 Stax was beginning to blow up 754 00:44:40,347 --> 00:44:41,890 on Black radio stations. 755 00:44:45,393 --> 00:44:46,853 But generally speaking, 756 00:44:46,936 --> 00:44:49,147 we still couldn't get White radio stations 757 00:44:49,189 --> 00:44:50,607 to play our music. 758 00:44:51,066 --> 00:44:55,111 ♪ People say I'm the life of the party ♪ 759 00:44:55,153 --> 00:44:58,281 ♪ 'Cause I tell a joke or two... ♪ 760 00:44:58,323 --> 00:45:03,370 The majority of the radio stations across America 761 00:45:03,453 --> 00:45:07,624 were playing the kind of music that was sophisticated, 762 00:45:07,665 --> 00:45:09,209 more polished, 763 00:45:09,918 --> 00:45:12,170 like what you hear in Detroit, 764 00:45:12,253 --> 00:45:13,797 Motown, or New York. 765 00:45:13,838 --> 00:45:16,299 ♪ ...since my breakup with you ♪ 766 00:45:16,341 --> 00:45:17,842 Watch this! Hey! 767 00:45:22,097 --> 00:45:24,516 ♪ I'm depending on you ♪ 768 00:45:24,599 --> 00:45:27,060 Stax had a 'Bama sound. 769 00:45:27,519 --> 00:45:29,104 Like Alabama. 770 00:45:29,145 --> 00:45:30,355 ♪ On you ♪ 771 00:45:30,397 --> 00:45:35,985 In other words, gritty, rural, Southern. 772 00:45:37,696 --> 00:45:39,197 We were being told that, 773 00:45:39,239 --> 00:45:41,866 "You have to come up with crossover music." 774 00:45:41,908 --> 00:45:44,703 But Stax had created a phenomenal 775 00:45:44,786 --> 00:45:49,541 African American recorded music art form. 776 00:45:49,582 --> 00:45:52,711 ♪ This is our last chance ♪ 777 00:45:52,794 --> 00:45:54,879 That's what was distinct about it. 778 00:45:54,921 --> 00:45:57,132 Changing the sound would destroy that art form. 779 00:45:58,258 --> 00:46:03,096 And we weren't gonna do that. No way. 780 00:46:08,601 --> 00:46:09,936 All of a sudden, 781 00:46:10,020 --> 00:46:12,272 letters started coming in to Stax 782 00:46:12,731 --> 00:46:14,274 from the UK, 783 00:46:14,983 --> 00:46:18,820 talking about hearing Stax music on pirate radio. 784 00:46:19,988 --> 00:46:21,865 I said, "What is pirate radio?" 785 00:46:40,842 --> 00:46:43,261 Two, five, nine, ready to blow yo' mind 786 00:46:43,303 --> 00:46:45,138 on Radio Caroline! 787 00:46:45,221 --> 00:46:47,349 Your all day, on and off station. 788 00:46:49,100 --> 00:46:52,604 The BBC only played an hour of pop music a day, 789 00:46:53,688 --> 00:46:55,648 so the British people were being 790 00:46:55,732 --> 00:46:58,651 basically strangled for new music. 791 00:47:01,196 --> 00:47:03,239 But if you broadcast outside 792 00:47:03,281 --> 00:47:06,117 of the territorial limits of England, 793 00:47:06,201 --> 00:47:09,788 then, of course, you were not breaking English law. 794 00:47:09,829 --> 00:47:12,582 So Radio Caroline came along and they said, 795 00:47:12,624 --> 00:47:16,127 "We're going to play anything we want, 24 hours a day." 796 00:47:16,169 --> 00:47:19,756 They would play all the music the kids wanted, 797 00:47:19,798 --> 00:47:23,635 The Who, Motown, James Brown, Rolling Stones, 798 00:47:24,094 --> 00:47:28,640 and I came in and I added Stax to the mix. 799 00:47:29,349 --> 00:47:32,644 We're gonna cause a big sensation across the nation. 800 00:47:32,686 --> 00:47:34,479 Walking along, singing a song. 801 00:47:34,562 --> 00:47:37,899 Soul souvenir number one today on midday spin. 802 00:47:37,982 --> 00:47:39,359 From Mr. Otis Redding, 803 00:47:39,442 --> 00:47:43,405 it's called "Respect," 804 00:47:43,488 --> 00:47:45,073 ♪ What you want ♪ 805 00:47:45,156 --> 00:47:46,574 ♪ Honey, you've got it ♪ 806 00:47:46,658 --> 00:47:47,784 What he's saying! 807 00:47:47,826 --> 00:47:50,495 Stax is blowing up in Europe. 808 00:47:51,705 --> 00:47:53,998 You got to be kidding me. 809 00:47:55,250 --> 00:48:01,047 Jerry Wexler, Jim Stewart, and Al Bell 810 00:48:01,131 --> 00:48:06,469 decided that they wanted to test the popularity 811 00:48:06,511 --> 00:48:08,513 of Stax music, 812 00:48:08,596 --> 00:48:11,016 and the only way to do it was to take it there. 813 00:48:18,606 --> 00:48:21,317 We were just like a bunch of kids on a school trip. 814 00:48:22,360 --> 00:48:23,987 We were taking pictures of each other 815 00:48:24,029 --> 00:48:25,363 and taking Super 8 videos 816 00:48:25,405 --> 00:48:28,324 of everything that moved, and... 817 00:48:28,867 --> 00:48:30,243 and when the plane touched down, 818 00:48:30,326 --> 00:48:32,746 it was like, "Christmas is here." 819 00:48:35,749 --> 00:48:38,877 These country bumpkins, they didn't have a clue. 820 00:48:38,918 --> 00:48:41,796 They had never traveled internationally, 821 00:48:41,880 --> 00:48:44,674 and their expectation of what would happen 822 00:48:44,716 --> 00:48:48,553 and what to wear, it was hilarious. 823 00:48:49,846 --> 00:48:52,766 I can remember not believing that my career 824 00:48:52,849 --> 00:48:56,895 had taken me to land in... in England. 825 00:49:01,983 --> 00:49:04,861 There was a club called The Bag of Nails, 826 00:49:04,903 --> 00:49:09,366 and we had a pre-show, me and Booker. 827 00:49:10,158 --> 00:49:12,369 We were kind of like practicing. 828 00:49:12,702 --> 00:49:16,414 And I went over to the organ. 829 00:49:16,956 --> 00:49:18,583 I said, "Booker." 830 00:49:19,209 --> 00:49:22,629 I said, "Who is that over there at the table?" 831 00:49:25,423 --> 00:49:27,884 He said, "My God, that's Paul McCartney." 832 00:49:27,926 --> 00:49:29,052 It was so cute. 833 00:49:29,094 --> 00:49:30,929 He's just so cute, 834 00:49:30,970 --> 00:49:33,348 and was just enjoying himself. 835 00:49:34,182 --> 00:49:35,767 The night we did 836 00:49:35,850 --> 00:49:37,727 the first concert there in London, 837 00:49:37,769 --> 00:49:40,105 I've never been so... 838 00:49:40,146 --> 00:49:42,399 I've never been so nervous 839 00:49:42,440 --> 00:49:44,109 and whatever else in all of my life, 840 00:49:44,150 --> 00:49:45,568 and I've been out before people before. 841 00:49:45,610 --> 00:49:48,738 But I gotta tell you, that was a nervous moment for me, 842 00:49:48,780 --> 00:49:50,615 seeing all of these White people. 843 00:50:18,393 --> 00:50:20,353 The crowds were... 844 00:50:20,437 --> 00:50:23,648 hundreds of times larger than I thought they would be. 845 00:50:29,154 --> 00:50:31,573 We never got a reception like that in the States. 846 00:50:41,207 --> 00:50:45,420 We were just showered with so much love. 847 00:50:53,511 --> 00:50:57,265 I had never said I wanted to be a star. 848 00:51:00,393 --> 00:51:05,315 But being on stage is magic. 849 00:51:07,067 --> 00:51:08,902 So when I hear the music, 850 00:51:09,569 --> 00:51:13,323 and I see the smiles, and I see the people, 851 00:51:15,158 --> 00:51:16,576 I remember, 852 00:51:17,702 --> 00:51:19,371 I shut my eyes, 853 00:51:19,454 --> 00:51:22,832 and I kept singing and singing and singing. 854 00:51:24,292 --> 00:51:26,544 When I opened my eyes, 855 00:51:27,087 --> 00:51:30,340 the people had gotten out of their chairs. 856 00:51:30,382 --> 00:51:33,134 They were so close to me, 857 00:51:33,218 --> 00:51:35,679 and I just kept saying, "Thank you so much. 858 00:51:35,720 --> 00:51:37,055 Thank you so..." 859 00:51:37,138 --> 00:51:41,726 It was like, when I got off, I went, "Wow. 860 00:51:42,519 --> 00:51:44,270 That was good." 861 00:51:45,438 --> 00:51:47,315 They come from the north, they come from the south, 862 00:51:47,399 --> 00:51:49,901 they come from all over! It's Sam and Dave! 863 00:52:02,997 --> 00:52:04,624 We hit the stage. 864 00:52:04,708 --> 00:52:07,544 I... I went into a zone. 865 00:52:09,546 --> 00:52:10,588 Zoop! 866 00:52:10,630 --> 00:52:12,841 I'd do anything to get that crowd 867 00:52:12,924 --> 00:52:14,718 to enjoy and to... 868 00:52:16,261 --> 00:52:17,929 to do a show with me. 869 00:52:19,055 --> 00:52:22,350 ♪ You don't know like I know ♪ 870 00:52:22,434 --> 00:52:25,770 ♪ What that woman has done for me ♪ 871 00:52:26,271 --> 00:52:29,607 ♪ Now, in the morning she's my water ♪ 872 00:52:29,983 --> 00:52:33,570 ♪ And in the evening she's my cup of tea, now ♪ 873 00:52:33,611 --> 00:52:38,283 ♪ Listen, just as long as I live, oh ♪ 874 00:52:38,324 --> 00:52:42,370 ♪ Wherever troubles lie, oh ♪ 875 00:52:42,454 --> 00:52:45,957 ♪ I go to her, and like a miracle ♪ 876 00:52:46,041 --> 00:52:47,792 ♪ Everything is all right ♪ 877 00:52:47,876 --> 00:52:51,296 I didn't know what Sam and Dave looked like on stage. 878 00:52:52,339 --> 00:52:55,300 But I had the best seat in the house. 879 00:52:55,342 --> 00:52:57,385 ♪ Has done for me ♪ 880 00:52:58,136 --> 00:52:59,596 I couldn't keep my eyes off of 'em. 881 00:53:25,246 --> 00:53:27,290 ♪ Baby ♪ 882 00:53:27,332 --> 00:53:29,376 -♪ Yeah ♪ -♪ Oh yeah ♪ 883 00:53:29,459 --> 00:53:31,753 ♪ I wanna thank all my friends ♪ 884 00:53:31,836 --> 00:53:33,380 ♪ Oh yeah ♪ 885 00:53:33,463 --> 00:53:36,966 -♪ For being so kind ♪ -♪ Mm-hm ♪ 886 00:53:37,008 --> 00:53:40,011 ♪ Now Dave and I are going back in our dressing room ♪ 887 00:53:40,095 --> 00:53:41,554 ♪ Tell 'em about it, Sammy ♪ 888 00:53:41,638 --> 00:53:45,183 ♪ And finish our bottle of wine ♪ 889 00:53:45,225 --> 00:53:47,268 ♪ Oh yeah ♪ 890 00:53:48,019 --> 00:53:51,481 ♪ I wonder, can you do that for me this evening? ♪ 891 00:53:51,523 --> 00:53:53,108 ♪ If you know what I'm talking about ♪ 892 00:53:53,191 --> 00:53:56,319 ♪ Do me a favor before I go ♪ 893 00:53:56,361 --> 00:53:58,196 ♪ Do me a favor... ♪ 894 00:53:58,279 --> 00:53:59,698 As a little boy... 895 00:53:59,781 --> 00:54:03,118 I wanted to be like the minister that I saw at my church. 896 00:54:03,201 --> 00:54:04,994 ♪ Will you do me a favor? ♪ 897 00:54:05,036 --> 00:54:06,246 ♪ Do me a favor ♪ 898 00:54:06,329 --> 00:54:08,540 And I would take that and use that. 899 00:54:08,581 --> 00:54:11,209 Running up and down, and "Ha!" 900 00:54:11,251 --> 00:54:15,547 You're sweating, and preaching. Oh... 901 00:54:16,381 --> 00:54:18,383 -♪ Stand on up ♪ -♪ Hold on ♪ 902 00:54:18,425 --> 00:54:20,301 -♪ Stand on up ♪ -♪ Hold on ♪ 903 00:54:20,385 --> 00:54:22,053 -♪ Stand on up ♪ -♪ Hold on ♪ 904 00:54:22,095 --> 00:54:23,471 ♪ Stand on up ♪ 905 00:54:23,555 --> 00:54:25,390 -♪ Just hold on ♪ -♪ Stand on up ♪ 906 00:54:25,432 --> 00:54:26,975 -♪ Hold on ♪ -♪ Stand on up ♪ 907 00:54:27,058 --> 00:54:28,935 -♪ Hold on ♪ -♪ Have a good time ♪ 908 00:54:29,019 --> 00:54:30,854 -♪ Hold on ♪ -♪ Have a good time ♪ 909 00:54:30,895 --> 00:54:32,897 ♪ Got to hold on ♪ 910 00:54:32,981 --> 00:54:34,733 -♪ Hold on ♪ -♪ Hold on ♪ 911 00:54:34,816 --> 00:54:36,735 -♪ Hold on ♪ -♪ Hold on ♪ 912 00:54:36,776 --> 00:54:37,736 ♪ Hold on ♪ 913 00:54:54,252 --> 00:54:56,880 Coming out of a segregated America, 914 00:54:56,921 --> 00:55:01,343 the continent of Europe was, really, another world for us. 915 00:55:01,426 --> 00:55:03,678 There were no colored water fountains, 916 00:55:03,762 --> 00:55:06,681 and we were treated at the hotel 917 00:55:06,765 --> 00:55:08,350 just like the rest of the guests. 918 00:55:12,062 --> 00:55:15,940 It's the first time that we really felt accepted... 919 00:55:16,441 --> 00:55:19,778 and the first time we felt free. 920 00:55:31,122 --> 00:55:35,043 Right now we're gonna do... a song that we love to do. 921 00:55:37,462 --> 00:55:38,963 This song, it'll rock you. 922 00:55:44,636 --> 00:55:46,346 Oh my! 923 00:55:47,514 --> 00:55:51,768 ♪ Oh, she may be weary ♪ 924 00:55:53,019 --> 00:55:56,106 ♪ Young girls, they do get wearied ♪ 925 00:55:57,440 --> 00:56:03,071 ♪ Wearing that same old shaggy dress ♪ 926 00:56:03,154 --> 00:56:05,448 ♪ Yeah, yeah, yeah ♪ 927 00:56:06,741 --> 00:56:10,453 ♪ But when she gets weary ♪ 928 00:56:11,579 --> 00:56:15,959 ♪ Try a little tenderness ♪ 929 00:56:16,459 --> 00:56:18,545 ♪ Yeah, yeah, yeah ♪ 930 00:56:20,296 --> 00:56:21,840 ♪ Oh my, now, now ♪ 931 00:56:22,590 --> 00:56:23,925 Uh! 932 00:56:25,844 --> 00:56:27,387 We were a small company 933 00:56:27,470 --> 00:56:29,514 down in Memphis, Tennessee... 934 00:56:31,516 --> 00:56:33,518 reaching another level 935 00:56:33,560 --> 00:56:36,229 that we had not known existed. 936 00:56:37,230 --> 00:56:41,192 Music was coming from where we came from. 937 00:56:41,735 --> 00:56:44,863 Rural people with rural roots... 938 00:56:46,031 --> 00:56:49,200 even though we were worlds apart socially. 939 00:56:51,953 --> 00:56:56,541 ♪ Try a little tenderness, yeah, yeah, yeah ♪ 940 00:56:56,583 --> 00:56:57,959 At each performance, 941 00:56:58,043 --> 00:57:00,378 I keep seeing all of these White people 942 00:57:00,462 --> 00:57:03,840 jumping up and down, singing the songs. 943 00:57:06,760 --> 00:57:10,263 I see these people don't have a problem with our music. 944 00:57:11,014 --> 00:57:14,351 ♪ Got to try, na-na-na-na, na-na-na-na ♪ 945 00:57:14,392 --> 00:57:15,810 Said, "That's it." 946 00:57:15,894 --> 00:57:18,563 ♪ Got to try, na-na-na-na, na-na-na-na ♪ 947 00:57:18,646 --> 00:57:20,565 "I'm going after White America." 948 00:57:20,648 --> 00:57:23,193 ♪ Try a little tenderness ♪ 949 00:57:23,234 --> 00:57:25,403 ♪ Yeah, watch her groove ♪ 950 00:57:25,445 --> 00:57:28,406 ♪ You got to know what to do, man ♪ 951 00:57:28,448 --> 00:57:30,241 ♪ Take this advice, you gotta ♪ 952 00:57:30,283 --> 00:57:32,786 -♪ Na-na-na-na-na-na-na ♪ 953 00:57:32,869 --> 00:57:35,205 ♪ Na-na-na-na-na-na-na ♪ 954 00:57:35,246 --> 00:57:37,332 ♪ Na-na-na-na-na-na-na ♪ 955 00:57:37,415 --> 00:57:40,460 -♪ Na-na-na-na-na-na ♪ -Get it! 956 00:57:40,543 --> 00:57:44,214 Everybody, we gon' sang and dance this evening! 957 00:57:44,255 --> 00:57:45,882 I want all you good dancers 958 00:57:45,924 --> 00:57:48,593 to come on and sang and dance with me this evening. 959 00:57:48,677 --> 00:57:51,680 Yeah! You know, the Indians had a thing! 960 00:57:51,763 --> 00:57:53,765 Yeah, it was a hip thing! 961 00:57:53,807 --> 00:57:55,475 They was sangin' and dancin'! 962 00:57:55,558 --> 00:57:57,143 They did a thing something like this. 963 00:57:57,227 --> 00:58:01,481 Yeah, you sound so astorperious this evening! 964 00:58:01,564 --> 00:58:03,108 Good God. 965 00:58:03,692 --> 00:58:06,361 You know, the Watusi Africans can sang and dance. 966 00:58:06,444 --> 00:58:08,279 Yeah, the Africans, 967 00:58:08,363 --> 00:58:09,823 all the Africans have gotta dance! 968 00:58:09,906 --> 00:58:12,367 They sang and dance, but you know what? 969 00:58:12,450 --> 00:58:13,618 We the Bar-Kays. 970 00:58:13,660 --> 00:58:14,994 We gon' show you how to do our thing. 971 00:58:15,078 --> 00:58:18,790 We'll sock it to you! Here we go! Good God! 972 00:58:18,832 --> 00:58:22,627 ♪ Everybody, come on, and sang and dance ♪ 973 00:58:23,086 --> 00:58:27,257 ♪ Everybody, come on, and sang and dance ♪ 974 00:58:27,298 --> 00:58:30,885 -Ow! Ow! Ow! 975 00:58:30,969 --> 00:58:34,514 Good God! Wait just a doggone minute! 976 00:58:34,597 --> 00:58:36,349 Wait a minute! Let's slow this thing up. 977 00:58:36,433 --> 00:58:38,768 Look here. I want all the girls to come on 978 00:58:38,810 --> 00:58:40,520 and sang and dance with me this evening. 979 00:58:40,603 --> 00:58:43,523 Come on, girls. Yeah! 980 00:58:43,606 --> 00:58:46,151 Oh, you sound so sexy. 981 00:58:46,192 --> 00:58:49,195 Lord have mercy! Come on fellas, do your thing! 982 00:58:49,279 --> 00:58:50,655 Good God! 983 00:58:50,739 --> 00:58:52,615 The Bar-Kays gon' do their thing. Good God! 984 00:58:52,657 --> 00:58:57,328 ♪ Everybody, come on, and sang and dance ♪ 985 00:58:57,370 --> 00:59:01,541 ♪ Everybody, come on, and sang and dance ♪ 986 00:59:01,624 --> 00:59:06,171 -Ow! Ow! Ow! 987 00:59:06,629 --> 00:59:09,215 Oh, shook me! 988 00:59:09,674 --> 00:59:13,845 Good God! I'm gon' sock it to yo' fanny! 989 00:59:14,346 --> 00:59:15,764 Yeah, look here. 990 00:59:15,847 --> 00:59:18,266 I want all the girls one more time to do your thing. 991 00:59:18,350 --> 00:59:20,685 -Come on, girls! Yeah! -♪ Na-na-na-na-na-na-na ♪ 992 00:59:20,769 --> 00:59:22,562 -You sound so good! -♪ Na-na-na-na-na-na-na ♪ 993 00:59:22,645 --> 00:59:25,440 I want all the boys to do your thing. 994 00:59:25,523 --> 00:59:28,109 -♪ Na-na-na-na-na-na-na ♪ -Yeah! Little louder now! 995 00:59:28,193 --> 00:59:30,362 The Bar-Kays got two horn players, 996 00:59:30,403 --> 00:59:31,696 Ben and Harvey. 997 00:59:31,780 --> 00:59:34,532 They gon' sock it to your fanny this evening. 998 00:59:34,616 --> 00:59:36,576 Go on and get it, Harvey. Sock it to 'em! 999 00:59:36,659 --> 00:59:39,579 -Get it on! 1000 00:59:43,792 --> 00:59:45,877 Little bit louder now!