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For the first time in decades,
the next generation of americans

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          May be poorer
       than their parents.

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   Seems like you work harder,
      you make less money.

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     72% of americans think
       the american dream

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      Is beyond our reach.

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            Narrator:
   Is the american dream dead?

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 This dream has been in decline
          for decades.

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   Narrator: This billionaire
     is betting it's alive.

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You, my friend, were labeled a
loser, least likely to succeed.

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No one thought I would
                ever make it.

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   I went from rags to riches,
       but it wasn't luck.

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            Narrator:
   30 years ago, glenn stearns
      started with nothing

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   And built a billion-dollar
        lending company,

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       One of the largest
         in the country.

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   But have the times changed?

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     The business principles
        that got me rich

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        Are how I'm gonna
         get rich again.

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    But talk is cheap, right?

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I'm gonna prove it.

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  Narrator: Glenn is betting a
million dollars of his own money

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   That he can take 100 bucks
        and grow it into

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    A million-dollar business
        in just 90 days.

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        But I understand
 that I get treated differently

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      Because I'm wealthy,
     while for most people,

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       The deck is stacked
          against them.

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So to keep this experiment fair,
 I'm gonna do it all undercover.

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 I won't use my name, my money,
       or my connections.

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I'll go to a city
   where I don't know a soul,

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 And I'll start from the bottom
      with only 100 bucks,

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  A cellphone with no contacts,
    and an old pickup truck.

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   I'm gonna work with locals
      to build this company

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          'cause I know
      I can't do it alone.

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               You in or out?

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Sounds like a beautiful idea.
       I'm in.

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I know it's not gonna be easy...

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       The key is knowing
       how to read people

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    And convincing them that
they need what you're selling.

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You know what you are?
You're 100% irish princess.

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      Oh, I'm an irish princess,
                  for sure.

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That's only five bucks.
                           Okay.

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              So, what are you
                  thinking?

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    We got to get
to the drunk people.

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00:38:19,231 --> 00:38:21,064
So, there's more going on
     down there.

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   Maybe we can go
      to a bar.

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           We'll sell everything
                  at a bar.

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00:38:23,935 --> 00:38:25,802
        Yeah.
                    Let's go.

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Tap into that herd mentality.

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     Get in front of a group
         and sell them.

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 If you can get just two people
      in that group to buy

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  What you're selling, odds are
 the whole herd's gonna follow.

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           -What's up?
           -Hey, hey.

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  This is where we're gonna make
               all our money.

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          Come on, let's go find
                some people.

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         -This is glenn.
      -Hey, how you doing?

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  Glenn: So, rj and I walk into
      the bourbon barrel...

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You want one
   that lights up?

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  How y'all doing?

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00:38:55,667 --> 00:38:58,001
  ...And it just immediately --
          it just hit.

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     -Glenn, our first sale!
        -Our first sale!

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  Right, people are down there,
   they're in a festive mood.