1 00:00:22,120 --> 00:00:26,660 superior handgun. For a company to have that slogan out the gate, there's only 2 00:00:26,660 --> 00:00:29,920 one way to live up to that. You're either going to be superior or you're 3 00:00:29,920 --> 00:00:30,920 to be a mockery. 4 00:00:37,020 --> 00:00:42,000 Six years ago, we were bringing in a couple guns and begging people to try 5 00:00:42,000 --> 00:00:47,180 to now one of the leading defense manufacturers in the world. 6 00:00:56,300 --> 00:01:01,980 The idea of being number one means that that many people, the largest percentage 7 00:01:01,980 --> 00:01:06,020 of people in America that are exercising their Second Amendment right are 8 00:01:06,020 --> 00:01:07,018 choosing you. 9 00:01:07,020 --> 00:01:09,700 And that means you're doing something right. 10 00:01:11,420 --> 00:01:15,440 In a car race, no driver wants the other drivers to wreck. We want everybody to 11 00:01:15,440 --> 00:01:17,580 race. If they're not racing with me, there's no race at all. 12 00:01:18,680 --> 00:01:20,600 I just want to cross the checker line first. 13 00:02:11,530 --> 00:02:17,670 To understand how Canik USA got here, you have to understand where it started. 14 00:02:17,950 --> 00:02:24,930 Canik USA is a collaboration between Century Arms and Canik because 80 % of 15 00:02:24,930 --> 00:02:27,790 commercial handguns in the world are sold right here in the United States. 16 00:02:28,230 --> 00:02:32,910 And this was something that was recognized by the Futur family from 17 00:02:32,910 --> 00:02:39,250 65 years ago when they were a typewriter repair company specializing in 18 00:02:39,250 --> 00:02:40,250 Remington typewriters. 19 00:02:40,940 --> 00:02:46,040 They had this company that was repairing typewriters, and a guy came in and 20 00:02:46,040 --> 00:02:50,560 said, hey, I want you to repair this typewriter, but I don't have money to 21 00:02:50,560 --> 00:02:56,300 you. The guy ended up trading a couple surplus rifles, and William's 22 00:02:56,300 --> 00:03:01,080 accepted him and put him up in the window of his store and said, well, I 23 00:03:01,080 --> 00:03:03,140 know what to do with these. I guess I've got to take out a newspaper ad. 24 00:03:03,440 --> 00:03:07,340 So he took out a three -day ad on this newspaper saying, I'm selling these 25 00:03:07,340 --> 00:03:11,900 rifles. And the same day, before the ads even ran, the guy comes in and says, 26 00:03:12,040 --> 00:03:13,840 I'll take those two rifles from the window. 27 00:03:16,160 --> 00:03:20,020 And that was the beginning of it. That was, wow, there's something here. 28 00:03:37,360 --> 00:03:40,800 So my name is Nils Jonathan, and I travel around the country and around the 29 00:03:40,800 --> 00:03:42,580 world, and I shoot guns really, really fast. 30 00:03:51,560 --> 00:03:56,320 I'm 35 years old, and I've been shooting for almost 23 years. 31 00:03:56,600 --> 00:04:01,540 My first match was one of these Tuesday Night Steel competitions, and I was 32 00:04:01,540 --> 00:04:04,440 shooting a Colt Series 70 Gold Cup. So it's a nice pistol. 33 00:04:04,880 --> 00:04:06,900 with seven -round magazines and .45 ACP. 34 00:04:07,940 --> 00:04:12,640 And I was so bad, my dad had to walk behind me and pick up magazines, 35 00:04:12,640 --> 00:04:16,279 them, and then putting them back in my mag pouches just so I could finish the 36 00:04:16,279 --> 00:04:17,940 stage because I missed so many shots. 37 00:04:20,740 --> 00:04:23,880 Then, eight years later, I'm the U .S. national champion. 38 00:04:29,000 --> 00:04:33,240 Kind of the middle of 2018, Canik actually reached out to me, and they 39 00:04:33,240 --> 00:04:34,240 somebody to... 40 00:04:34,430 --> 00:04:37,950 come represent the brand, but also help them develop new products. 41 00:04:38,210 --> 00:04:40,290 And that was the real interesting part for me. 42 00:04:40,510 --> 00:04:46,050 So, yes, I get paid by a huge, well -known gun company, but I also get to 43 00:04:46,050 --> 00:04:51,850 them develop the next line of pistols for both competition but also for the 44 00:04:51,850 --> 00:04:55,630 -defense market. So being part of the design has actually been one of my 45 00:04:55,630 --> 00:04:56,630 favorite parts of the job. 46 00:04:58,050 --> 00:05:02,690 So my competition gun is the Canik SFX Rival S, which is our steel frame full 47 00:05:02,690 --> 00:05:03,690 size. 48 00:05:14,350 --> 00:05:20,450 My favorite gun just got released last year. It's the Canik Mete MC9 Prime, 49 00:05:20,750 --> 00:05:23,570 which is our brand -new micro -compact carry gun. 50 00:05:27,290 --> 00:05:31,730 It incorporates a ton of the features that we came up with for the competition 51 00:05:31,730 --> 00:05:38,230 side, and we molded them into a concealed carry package that is fast 52 00:05:38,390 --> 00:05:42,870 real easy to pick up the sights, becomes a tritium night sight, an amazing 53 00:05:42,870 --> 00:05:45,190 trigger. Really comfortable grip texture. 54 00:05:45,450 --> 00:05:46,950 You know, the magwell is removable. 55 00:05:47,450 --> 00:05:52,010 It comes with a holster that you can actually use and a whole bunch of other 56 00:05:52,010 --> 00:05:57,970 accessories if you want to modify it to fit your... That's the great thing about 57 00:05:57,970 --> 00:06:02,510 Canik is when it comes to designing new products or incorporating suggestions, 58 00:06:02,990 --> 00:06:08,010 Canik wants your feedback. So if you, you know, want a particular caliber... 59 00:06:08,300 --> 00:06:12,440 If enough people want something, we will make it. If they want different sights, 60 00:06:12,580 --> 00:06:16,900 if they want different triggers, if they want a holster in the package, which 61 00:06:16,900 --> 00:06:21,720 all of our pistols include out of the box, we will do that. So we listen to 62 00:06:21,720 --> 00:06:22,720 customer. 63 00:06:28,140 --> 00:06:33,240 I get a text message from one of our owners or our product development guy. 64 00:06:33,300 --> 00:06:34,940 did you see what they're saying on Reddit? 65 00:06:35,370 --> 00:06:40,410 Did you see the Facebook post number six down from Steve from Toledo? We see 66 00:06:40,410 --> 00:06:42,410 every post, every thread. 67 00:06:42,630 --> 00:06:47,490 And I don't mean just our social media coordinators. I mean from the top chair 68 00:06:47,490 --> 00:06:51,950 and William all the way down to the assemblers on the line. We're having 69 00:06:51,950 --> 00:06:53,730 meetings over Reddit threads. 70 00:06:54,310 --> 00:06:56,150 And you'll see that. You'll see that shift. 71 00:06:56,370 --> 00:07:00,330 You'll see thread that will say, I wish Canik did this. And then three months 72 00:07:00,330 --> 00:07:02,990 later, holy crap, Canik did this. 73 00:07:13,160 --> 00:07:14,780 So we were committed to that with the Prime. 74 00:07:14,980 --> 00:07:18,160 We said, what are all the new innovations that have really started to 75 00:07:18,160 --> 00:07:22,400 trendy over the last five years? Like a flat trigger, the ported barrel, the 76 00:07:22,400 --> 00:07:24,580 tritium sights, the ability to co -witness. 77 00:07:25,160 --> 00:07:29,540 The optic to the iron sights, the 17 plus 1 capacity, that aggressive grip 78 00:07:29,540 --> 00:07:33,040 texturing, all these little feature sets that make the Prime unique. 79 00:07:33,360 --> 00:07:37,500 We said, how can we do that and still bring it to the consumer at a place that 80 00:07:37,500 --> 00:07:41,240 doesn't truly have sticker shop? But at the same time, if they need it on the 81 00:07:41,240 --> 00:07:45,280 rain to deliver the closest, tightest grouping they've ever had, or if they 82 00:07:45,280 --> 00:07:49,140 it in that one crucial moment that may define the rest of their lives, they 83 00:07:49,140 --> 00:07:51,100 and we know that it's going to deliver. 84 00:07:53,640 --> 00:07:57,340 Some of the things that make Canik different in the firearms market is the 85 00:07:57,340 --> 00:08:00,520 point we're able to keep the pistols at. And normally people would think that 86 00:08:00,520 --> 00:08:02,060 that would mean that the gun's cheap. 87 00:08:02,400 --> 00:08:07,440 But in this case, that's not. It's a very high -quality, well -manufactured 88 00:08:07,440 --> 00:08:11,400 pistol, and we're able to keep those prices at a point that everybody can 89 00:08:11,400 --> 00:08:13,380 afford, which was very, very important to us. 90 00:08:14,000 --> 00:08:18,640 Another thing Canik does is we incorporated this thing called the 91 00:08:18,640 --> 00:08:21,240 Series. So every year we do one or two. 92 00:08:21,770 --> 00:08:25,450 signature series like custom edition pistols from canik and it'll be 93 00:08:25,450 --> 00:08:29,910 models but we'll partner with cerakote or you know different companies to make 94 00:08:29,910 --> 00:08:34,130 really really customized limited edition and super cool pistols 95 00:08:34,130 --> 00:08:41,070 in 2024 we 96 00:08:41,070 --> 00:08:45,110 teamed with mr terran butler of sharing tactical innovations and created the 97 00:08:45,110 --> 00:08:46,130 canik tti com 98 00:08:50,890 --> 00:08:56,950 a full -size pistol that was kind of that hybrid between cool and tactical 99 00:08:56,950 --> 00:09:01,670 competition. Taren did a whole bunch of different design work with Taren in our 100 00:09:01,670 --> 00:09:07,070 R andD team. So he introduced an integrated comp on the end of the 101 00:09:07,070 --> 00:09:10,290 reworked the texture, and he had the sight changed. 102 00:09:10,510 --> 00:09:15,550 If you were to get a custom, full -blown TTI, you're anywhere between $3 ,000 103 00:09:15,550 --> 00:09:16,650 and $8 ,000. 104 00:09:17,819 --> 00:09:21,080 For the Canik TKI Combat, you're looking at under a grand. 105 00:09:21,840 --> 00:09:26,500 And it was the first time he had ever done a pistol for even a third of the 106 00:09:26,500 --> 00:09:27,860 price that we brought it to market at. 107 00:09:28,280 --> 00:09:33,700 And it was 2024's handgun of the year. And it was like, man, it can't get any 108 00:09:33,700 --> 00:09:34,700 better than this. 109 00:09:35,080 --> 00:09:40,560 And then we opened Canik USA, and we start pumping out Canik Primes in 110 00:09:40,560 --> 00:09:41,560 of 2025. 111 00:09:43,010 --> 00:09:47,030 And it's only been a year since we've put in for the handgun of the year. And 112 00:09:47,030 --> 00:09:51,030 said, we've got to put in for the prime again. But lightning doesn't strike 113 00:09:51,030 --> 00:09:52,030 twice, right? 114 00:09:52,270 --> 00:09:56,810 Next thing you know, we get the notification that it's won industry 115 00:09:56,810 --> 00:09:59,990 awards concealed carry handgun of the year 2025. 116 00:10:00,870 --> 00:10:05,470 So this governing body that took in all these other platforms said, we don't 117 00:10:05,470 --> 00:10:06,610 care if we take everybody off. 118 00:10:06,830 --> 00:10:10,650 This truly is the best gun in the world. And for this year, for this new 119 00:10:10,650 --> 00:10:13,750 innovative gun, and we're going to give the award to Canik two years in a row. 120 00:10:23,150 --> 00:10:29,950 Once I graduated school, I joined the family business, and I wanted to learn 121 00:10:29,950 --> 00:10:33,970 much as possible. So I'd spend a year or two in different departments or 122 00:10:33,970 --> 00:10:38,350 different areas. I'd become familiar with that department or area, and then 123 00:10:38,350 --> 00:10:39,430 move on to the next. 124 00:10:39,730 --> 00:10:44,330 It's almost similar to what I do here, where I want to learn every aspect of 125 00:10:44,330 --> 00:10:46,130 process and be familiar with it myself. 126 00:10:46,470 --> 00:10:50,850 Sometimes I'd sneak into the assembly room, and I want to... 127 00:10:51,400 --> 00:10:57,600 be proficient in all aspects of what we do here. I want to understand what our 128 00:10:57,600 --> 00:11:02,900 team members are going through, what process they have to put in place, and 129 00:11:02,900 --> 00:11:03,900 how to do it myself. 130 00:11:04,220 --> 00:11:09,680 My record is nowhere near the guys on the floor, but I'm getting pretty close 131 00:11:09,680 --> 00:11:10,680 now. 132 00:11:14,600 --> 00:11:19,960 So the facility we're about to see is brand new, as I mentioned. It's a 162 133 00:11:19,960 --> 00:11:20,960 -square -foot building. 134 00:11:22,200 --> 00:11:25,820 81 ,000 -square -foot is the Canik manufacturing floor. 135 00:11:26,100 --> 00:11:30,020 One of the things that Canik is important is this is the footprint. This 136 00:11:30,020 --> 00:11:33,140 first facility in the U .S. for the Canik brand. 137 00:11:33,500 --> 00:11:38,380 There's five factories worldwide throughout Europe and Turkey. 138 00:11:38,600 --> 00:11:41,740 So this is going to be the base of operations. 139 00:11:42,540 --> 00:11:47,880 for the u .s which is supported by all the other factories of the brand behind 140 00:11:47,880 --> 00:11:53,340 us so welcome to the canic usa manufacturing floor 141 00:11:53,340 --> 00:11:59,200 in this area we have our cnc machines we have one line set up that's fully 142 00:11:59,200 --> 00:12:05,640 operational producing mete mc9 prime right now we produce the black variant 143 00:12:05,640 --> 00:12:09,440 in the near future we'll have additional models or additional colors available 144 00:12:10,600 --> 00:12:13,880 So this area, we have laser marking and plastic injection. 145 00:12:14,200 --> 00:12:19,940 So we manufacture frames completely from polymer pellets on these machines back 146 00:12:19,940 --> 00:12:25,160 here. And then these machines will mark the slide, the barrel, and the frame for 147 00:12:25,160 --> 00:12:26,160 BATF requirements. 148 00:12:27,520 --> 00:12:29,160 These are the barrel turning machines. 149 00:12:29,420 --> 00:12:30,960 This is where we finish the barrel. 150 00:12:33,900 --> 00:12:37,520 Here we have a finished slide of our machine here. 151 00:12:38,120 --> 00:12:41,080 And now we're going to go to the special processes. We're going through the next 152 00:12:41,080 --> 00:12:42,080 step. 153 00:12:44,780 --> 00:12:49,580 We go through very meticulous machining processes. We do 100 % gauge control. 154 00:12:49,860 --> 00:12:56,820 Every single critical dimension we check here is absolutely vital, and it never 155 00:12:56,820 --> 00:12:59,700 skips a beat. We use CMMs in between our... 156 00:13:00,240 --> 00:13:04,860 our CNC machines, which acts as kind of a backup to also check the parts 157 00:13:04,860 --> 00:13:07,920 tolerance. We use hard gauges, dial gauges, no -go gauges. 158 00:13:08,260 --> 00:13:12,240 And after we're finished machining through that whole process, we go into 159 00:13:12,240 --> 00:13:15,940 quality control where we do 100 % inspection on the part. 160 00:13:24,040 --> 00:13:27,180 So for this test, we're doing a frame compression test. We're mounting the 161 00:13:27,180 --> 00:13:31,880 frames onto the fixture here, and we're going to apply continuous force 162 00:13:31,880 --> 00:13:35,840 downwards. We're going to measure the maximum force it takes for the part to 163 00:13:35,840 --> 00:13:39,280 break and how much deformation you have at the maximum force applied. 164 00:13:43,480 --> 00:13:47,000 We're going to be looking for the hardness of the part and the thickness 165 00:13:47,000 --> 00:13:50,940 compound layer, which gives you all of your corrosion resistance, your 166 00:13:51,080 --> 00:13:52,080 and your wear resistance. 167 00:13:54,760 --> 00:13:56,680 This is our compound layer. 168 00:14:00,360 --> 00:14:03,860 Compound layer here is what gives you all of your surface hardness, corrosion 169 00:14:03,860 --> 00:14:06,300 resistance, and wear resistance. 170 00:14:07,700 --> 00:14:09,660 This looks nice, uniform, and thick. 171 00:14:10,920 --> 00:14:14,840 Based on the size of this diamond, we can determine how hard the part is. 172 00:14:15,900 --> 00:14:19,240 You want to make sure it's hard enough so that the part is durable and tough, 173 00:14:19,320 --> 00:14:22,640 but you want to make sure that it's not too hard. 174 00:14:23,200 --> 00:14:26,140 so that your part isn't brittle and prone to cracking under heavy use. 175 00:14:27,940 --> 00:14:33,300 Another thing we do here is we put all of our nitrided parts through a salt 176 00:14:33,300 --> 00:14:38,520 spray test where they're expected to undergo 168 hours of continuous salt fog 177 00:14:38,520 --> 00:14:39,520 testing. 178 00:14:39,620 --> 00:14:44,320 168 hours in the salt fog chamber simulating several years of real -world 179 00:14:44,320 --> 00:14:46,400 without any lubrication or protection. 180 00:14:47,580 --> 00:14:50,920 There's a lot of companies out there that are just looking for their parts to 181 00:14:50,920 --> 00:14:52,140 black, and that's their standard. 182 00:14:52,800 --> 00:14:55,800 We go above and beyond. We want to make sure our parts are going to survive 183 00:14:55,800 --> 00:15:00,380 seven days in the cell fog chamber, which is a lot more than most 184 00:15:00,800 --> 00:15:05,200 And beyond that, a lot of companies are looking for, like, pitting or serious 185 00:15:05,200 --> 00:15:09,300 corrosion damage. We're rejecting that we see any signs of red rust or 186 00:15:09,300 --> 00:15:10,300 at all. 187 00:15:10,480 --> 00:15:12,700 Any visual disturbance is an automatic fail. 188 00:15:20,490 --> 00:15:21,490 Here's one of our slides. 189 00:15:27,530 --> 00:15:29,550 This one's been in for about four days. 190 00:15:31,450 --> 00:15:36,790 We're seeing no red streaks, no corrosion, no pitting. 191 00:15:38,670 --> 00:15:39,750 Just what we would expect. 192 00:15:45,260 --> 00:15:49,780 After the assembly process, we do a QC mechanical check on the actual gun 193 00:15:49,780 --> 00:15:54,300 itself. We test fire every single gun in this building to make sure there's no 194 00:15:54,300 --> 00:15:55,300 critical errors. 195 00:15:57,560 --> 00:16:01,580 So it's kind of a benchmark for our standard and quality. 196 00:16:10,260 --> 00:16:13,400 So from the beginning, we look at the weapon like this. 197 00:16:13,710 --> 00:16:17,710 We look at the aesthetics of the weapon. We make sure that everything is true 198 00:16:17,710 --> 00:16:24,430 and sound with the slide, with the sights, with the optic plate, with all 199 00:16:24,430 --> 00:16:28,270 pieces that go on it. So we have the frame here. We have the detent, the 200 00:16:28,270 --> 00:16:35,050 lock lever, the detent, the press pin, magazine catch release, firing pin, 201 00:16:35,270 --> 00:16:38,270 back strap, trigger. 202 00:16:38,590 --> 00:16:41,630 We want to make sure everything's in place. So we've got count one. 203 00:16:42,140 --> 00:16:47,740 two three four five six when it comes to the pins so we take the slide off we 204 00:16:47,740 --> 00:16:52,100 check the recoil spring we check the plungers we check the firing pin we 205 00:16:52,100 --> 00:16:58,520 the detent on the frame and check the fly lock lever we check the trigger bar 206 00:16:58,520 --> 00:17:03,720 this is the ejection block or ejection assembly and the locking blocks make 207 00:17:03,720 --> 00:17:09,240 the springs are all good set in place and make sure the sears operate put the 208 00:17:09,240 --> 00:17:10,380 slide back on the weapon 209 00:17:11,589 --> 00:17:12,670 Test the functionality. 210 00:17:12,990 --> 00:17:14,069 Test the reset. 211 00:17:14,349 --> 00:17:15,430 Take a magazine. 212 00:17:16,569 --> 00:17:18,109 Make sure it ejects the magazine. 213 00:17:19,589 --> 00:17:20,630 Slide lock closes. 214 00:17:21,390 --> 00:17:25,230 A little dowel rod is to check the firing pin. 215 00:17:26,609 --> 00:17:29,450 I'm going to lock it open. Put a range flag in it. 216 00:17:29,810 --> 00:17:31,630 Run the box and go test the web. 217 00:18:05,120 --> 00:18:10,140 Basically, what you're looking for in here, once you load it, you want to make 218 00:18:10,140 --> 00:18:13,440 sure it doesn't fail you to feed, doesn't fail you to battery. 219 00:18:13,760 --> 00:18:17,780 And when you actually go to discharge the weapon, you want to look at the 220 00:18:17,780 --> 00:18:18,780 ejection of the case. 221 00:18:20,320 --> 00:18:25,640 And if it's anything out of order, you make a note, you be analytical with it, 222 00:18:25,680 --> 00:18:27,860 and you give it to the product management. 223 00:18:34,190 --> 00:18:38,310 For your everyday carry or whether you want to use it for personal protection, 224 00:18:38,570 --> 00:18:44,070 your family's protection, or if you want to use it for sport shooting, if you 225 00:18:44,070 --> 00:18:49,010 want to do a USPCA match or whatever, it's a very compatible weapon for all 226 00:18:49,010 --> 00:18:50,010 aspects. 227 00:18:56,530 --> 00:19:02,030 When people ask me why can't, the easiest answer for me is would I? 228 00:19:02,730 --> 00:19:04,390 Give one of these to my mom to carry. 229 00:19:05,710 --> 00:19:12,470 That level of assurance as a son that I can give my mom something that in a 230 00:19:12,470 --> 00:19:16,430 moment where maybe she hasn't trained as much as I would like to, when she needs 231 00:19:16,430 --> 00:19:22,310 it, I'm going to enable her with the best chance of it being proficient in 232 00:19:22,310 --> 00:19:23,810 instant time of need. 233 00:19:24,290 --> 00:19:29,280 I hope, I pray that nobody, not just my family, but... All of our consumers 234 00:19:29,280 --> 00:19:32,760 never have to use a Canik in that situation. 235 00:19:33,080 --> 00:19:38,560 But if they need it, we're going to deliver the best performance out there. 236 00:19:38,840 --> 00:19:40,400 And that's what Canik is. 237 00:19:41,000 --> 00:19:43,240 You know, the American dream is this. 238 00:19:43,700 --> 00:19:49,860 We built a 162 ,000 -square -foot manufacturing facility, Canik's first in 239 00:19:49,860 --> 00:19:52,460 .S., to make the METE MC9 Prime. 240 00:19:52,760 --> 00:19:55,000 And starting in December with... 241 00:19:55,340 --> 00:20:00,700 Three or four employees, December 2024, and now we have over 70 less than a year 242 00:20:00,700 --> 00:20:04,220 later. More of a loss of words of how I would be able to describe that feeling 243 00:20:04,220 --> 00:20:06,620 other than an immense sense of pride. 244 00:20:06,860 --> 00:20:12,080 We've come a long way, and it's nice to take a step back and realize the 245 00:20:12,080 --> 00:20:14,420 progress that we've made as a brand, as Canik. 246 00:20:14,880 --> 00:20:16,980 But this is just the beginning for us. 247 00:20:17,490 --> 00:20:21,870 We make guns that on the range are show -stopping guns, from performance to 248 00:20:21,870 --> 00:20:25,110 aesthetic. And we're going to continue to do that, and we're going to continue 249 00:20:25,110 --> 00:20:27,870 to disrupt the industry. And the other guys are either going to have to 250 00:20:27,870 --> 00:20:31,250 acknowledge us and catch up, or they're going to get left in the dust.