1 00:00:08,080 --> 00:00:11,780 You know, most people would see strength as something that's a physical or 2 00:00:11,780 --> 00:00:12,960 quantifiable number. 3 00:00:16,180 --> 00:00:21,580 Oh, you could squat 400 pounds or deadlift double body weight or do 10 4 00:00:21,580 --> 00:00:22,580 -ups. 5 00:00:25,040 --> 00:00:27,380 But strength is so much more in -depth than that. 6 00:00:28,360 --> 00:00:31,840 Physical strength is what I used to kind of hang my hat on. 7 00:00:35,180 --> 00:00:38,680 But I've noticed that's only one very small chunk of the puzzle. 8 00:00:43,040 --> 00:00:48,160 I'm looking to develop physical strength, mental strength, emotional 9 00:00:50,000 --> 00:00:53,920 Especially as you get older and you realize that life isn't always what it 10 00:00:53,920 --> 00:00:54,960 cracked up to be. 11 00:00:59,000 --> 00:01:00,000 Social strength. 12 00:01:00,660 --> 00:01:04,400 How can you influence positively those around you? 13 00:01:05,069 --> 00:01:09,010 While not being influenced by the negative stuff and are getting down on 14 00:01:09,010 --> 00:01:15,890 yourself And spiritual strengths as I 15 00:01:15,890 --> 00:01:19,610 get older more and more I realize how much more important that was than 16 00:01:19,610 --> 00:01:20,610 strength ever was 17 00:02:18,730 --> 00:02:24,610 Soarin' X was started in 1980 by my dad, Richard Soarin'. Very humble 18 00:02:24,610 --> 00:02:28,210 beginnings. It was in a carport, and we eventually moved to a garage. 19 00:02:28,430 --> 00:02:32,630 The idea was to build weightlifting equipment that was... 20 00:02:32,920 --> 00:02:36,920 stronger, more versatile, and safer than anything we'd seen in the market. 21 00:02:37,180 --> 00:02:41,220 He was a teacher at the time and a coach and just thought that, hey, I can make 22 00:02:41,220 --> 00:02:44,720 things better for my school that he was working in, and then local schools 23 00:02:44,720 --> 00:02:49,700 started purchasing from him. So he would do that, run a weightlifting club, get 24 00:02:49,700 --> 00:02:54,340 off work in time, drive downtown to Owen Steel, strap pieces of steel on top of 25 00:02:54,340 --> 00:02:57,680 the Land Cruiser, drive back home, lift weights. 26 00:02:58,200 --> 00:03:01,660 That was when he would train, and then he would build equipment all night. 27 00:03:02,060 --> 00:03:05,440 I'm going to eat dinner at some point, wake up, and retrepeat. 28 00:03:06,180 --> 00:03:10,480 I mean, I just remember Pops being tired and dirty and stressed. 29 00:03:11,260 --> 00:03:16,520 It was always that. And it was always a passion project. It was always like an 30 00:03:16,520 --> 00:03:21,440 artist. An artist has to paint, whether he sells them or not. And so Pops had to 31 00:03:21,440 --> 00:03:22,440 design things. 32 00:03:27,040 --> 00:03:29,020 All right, so this is Pops' office. 33 00:03:30,720 --> 00:03:32,360 It's inside the head of a genius. 34 00:03:33,940 --> 00:03:37,360 A lot of his stuff, he was always tinkering, playing around with stuff. 35 00:03:37,600 --> 00:03:41,980 He was an introvert in a lot of ways, but extroverted. Things around him were 36 00:03:41,980 --> 00:03:46,300 just what was in his heart, what was in his mind, and what he pulled inspiration 37 00:03:46,300 --> 00:03:47,300 from. 38 00:03:51,540 --> 00:03:56,280 One of his things that probably explains who he was and how he saw the world 39 00:03:56,280 --> 00:03:59,440 more than just about anything is something I heard him say thousands of 40 00:04:00,160 --> 00:04:04,580 look at something not for what it is but what it can be. 41 00:04:04,980 --> 00:04:07,740 That was the whole ethos of everything. 42 00:04:07,980 --> 00:04:11,600 That was his message the whole time. That was what Sorenex was built on. That 43 00:04:11,600 --> 00:04:15,540 was what the social outreach was. That was what mentorship was. 44 00:04:15,740 --> 00:04:19,860 That was everything. That gives you a whole different view of life because 45 00:04:19,860 --> 00:04:23,000 you see exploration. You see potential. You see possibility. 46 00:04:23,240 --> 00:04:25,220 And nothing is closed off at that point. 47 00:04:36,620 --> 00:04:40,360 He taught me a whole lot of stuff, but that's something I literally use every 48 00:04:40,360 --> 00:04:41,360 single day. 49 00:04:41,440 --> 00:04:46,600 But a lot of times, you know, most of my life here was spent sitting on that 50 00:04:46,600 --> 00:04:50,900 couch, having meetings with him every week or sometimes every other day. 51 00:04:51,620 --> 00:04:55,840 And, yeah, I miss sitting here with him. 52 00:04:59,320 --> 00:05:01,020 We figure out a lot of stuff in here. 53 00:05:05,340 --> 00:05:10,420 One thing he asked, he said he didn't want anyone messing with his office for 54 00:05:10,420 --> 00:05:11,480 least a year after he dies. 55 00:05:11,920 --> 00:05:15,000 So, well, joke's on him. We're never going to mess with it. 56 00:05:25,800 --> 00:05:27,400 It's an ancient text. 57 00:05:27,740 --> 00:05:30,360 The purpose in a young man's heart is like deep water. 58 00:05:30,920 --> 00:05:34,740 But an insightful man will help that young man draw it out. 59 00:05:35,100 --> 00:05:36,600 Like, that's what coaches do. 60 00:05:38,260 --> 00:05:43,260 You dig for deep water with picks and shovels. That's an old Wild West phrase, 61 00:05:43,440 --> 00:05:47,060 man, of when something's really difficult, we're going to build the 62 00:05:47,060 --> 00:05:48,240 across the United States, whatever. 63 00:05:48,600 --> 00:05:49,920 This is a pick and shovel job. 64 00:05:50,420 --> 00:05:52,680 This is going to be really difficult. 65 00:05:53,160 --> 00:05:57,980 And so you dig for deep water with picks and shovels, but you dig on people with 66 00:05:57,980 --> 00:05:59,120 patience and kindness. 67 00:05:59,980 --> 00:06:03,860 Patience is in the form of teaching them how to suffer. 68 00:06:04,650 --> 00:06:08,070 And when you can give someone the gift of a reference point of what you used to 69 00:06:08,070 --> 00:06:14,410 think was hard and now this is hard, and a reference point of I used to think 70 00:06:14,410 --> 00:06:19,870 this was scary and I avoided it, and now I don't, you can do anything you want. 71 00:06:19,990 --> 00:06:22,670 We talk about it all the time. What would you do if you weren't afraid to 72 00:06:22,670 --> 00:06:23,670 struggle? 73 00:06:23,770 --> 00:06:28,890 That was the whole idea behind this concept to struggle well. 74 00:06:29,570 --> 00:06:32,410 So ultimately, that's the good. 75 00:06:34,120 --> 00:06:35,120 Know yourself. 76 00:06:40,220 --> 00:06:43,480 I started July 1, 1999, officially. 77 00:06:44,140 --> 00:06:49,640 But I came on just to help Pops. I wanted to alleviate pressure for him. I 78 00:06:49,640 --> 00:06:53,560 him pouring his heart and soul into the business, and I was committed to helping 79 00:06:53,560 --> 00:06:58,300 him. And then when I got in, and every day that it gets in your blood, then you 80 00:06:58,300 --> 00:07:01,740 realize that there's the science of strength and conditioning, but there's 81 00:07:01,740 --> 00:07:02,800 art of creating. 82 00:07:03,360 --> 00:07:04,360 strength equipment. 83 00:07:05,320 --> 00:07:06,660 And they go hand in hand. 84 00:07:07,040 --> 00:07:08,820 I believe we create strength art. 85 00:07:10,280 --> 00:07:15,760 Sorenex is creating the tools for you to create an experience. 86 00:07:16,360 --> 00:07:20,880 You're at base camp and there's an outpost and you go into the general 87 00:07:20,880 --> 00:07:26,760 you say, I got an idea, but I'm going to need these things. And they say, okay, 88 00:07:26,880 --> 00:07:27,880 let's make it. 89 00:07:28,480 --> 00:07:29,920 That's what Sorenex does. 90 00:07:31,470 --> 00:07:35,910 They're so successful because people feel that when they walk into that 91 00:07:35,910 --> 00:07:36,910 store. 92 00:07:36,970 --> 00:07:40,410 The expectation of how we're going to go about our business, what the gear is 93 00:07:40,410 --> 00:07:43,330 going to be, the quality of the gear, how we're going to service our 94 00:07:43,450 --> 00:07:47,510 how we're going to do that is very well instilled from Richard through Bert to 95 00:07:47,510 --> 00:07:48,510 us. 96 00:07:48,950 --> 00:07:50,090 Who is Bert? 97 00:07:50,450 --> 00:07:51,890 First off, Bert is my friend. 98 00:07:52,350 --> 00:07:57,430 He's a mentor to me. The love and the care that he has for the people around 99 00:07:57,430 --> 00:07:59,410 is wildly deep. 100 00:08:00,940 --> 00:08:04,960 But he's a guy that, like, you meet him today, you meet him tomorrow. 101 00:08:05,460 --> 00:08:07,060 He's the same person every single time. 102 00:08:07,640 --> 00:08:10,440 I mean, I would not be the man I am today without him. 103 00:08:11,060 --> 00:08:12,060 That's facts. 104 00:08:12,560 --> 00:08:15,860 Sometimes you've got to put the mask on yourself first, but then make sure 105 00:08:15,860 --> 00:08:18,620 you're sharing that oxygen, making sure everybody's good. 106 00:08:25,000 --> 00:08:29,600 We do live in a rural area, which was very intentional. I wanted the kids to 107 00:08:29,600 --> 00:08:30,600 able to be outside. 108 00:08:30,880 --> 00:08:32,679 You know, Leslie's a farm girl, so the same thing. 109 00:08:33,039 --> 00:08:36,860 And I want them to learn from the outdoors just about as much as they do 110 00:08:36,860 --> 00:08:41,380 book. So whether that's what a sound a bobwhite quail makes, what deer sign 111 00:08:41,380 --> 00:08:45,560 looks like, and just, again, going back to being attentive to what's out there 112 00:08:45,560 --> 00:08:47,400 and being little explorers in this world. 113 00:08:48,580 --> 00:08:53,300 All of my kids are extremely interested in it, but I'd say Kodiak is probably 114 00:08:53,300 --> 00:08:58,900 the one that would gladly take off his shoes and be outside for the rest of his 115 00:08:58,900 --> 00:09:00,080 life if he was able. 116 00:09:01,870 --> 00:09:05,650 Sometimes I just come out here and listen to all those birds. 117 00:09:05,890 --> 00:09:06,890 What bird do you hear right now? 118 00:09:07,750 --> 00:09:11,110 That is a cuckoo. 119 00:09:11,350 --> 00:09:12,350 Can you make that sound? 120 00:09:14,910 --> 00:09:16,370 No. Ooh, that's pretty good. 121 00:09:16,730 --> 00:09:17,890 Can you make a chicken sound? 122 00:09:22,730 --> 00:09:24,070 You got any new ones? 123 00:09:24,850 --> 00:09:25,850 Bob White. 124 00:09:26,050 --> 00:09:27,150 Okay, let's hear Bob White. 125 00:09:34,120 --> 00:09:35,120 How about an owl? 126 00:09:36,000 --> 00:09:37,000 You go. 127 00:09:41,880 --> 00:09:44,980 Pretty good. 128 00:09:51,820 --> 00:09:58,660 When I was a kid, Pops always saw more, and so he was a good coach and he was a 129 00:09:58,660 --> 00:10:02,020 good teacher, so he was able to mold me in many ways. 130 00:10:02,790 --> 00:10:03,930 and build confidence. 131 00:10:04,270 --> 00:10:06,090 I think he did that exceptionally well. 132 00:10:06,350 --> 00:10:11,930 There's so many people around the community that come to me and tell me 133 00:10:11,930 --> 00:10:16,630 constantly, wow, your dad coached me or taught me that I could be something, and 134 00:10:16,630 --> 00:10:20,430 I had a broken back, and he taught me how to lift weights and do this and 135 00:10:20,610 --> 00:10:21,850 and I was able to walk again. 136 00:10:22,150 --> 00:10:26,630 There's so many things that I hear from so many people. I realize that he was 137 00:10:26,630 --> 00:10:28,410 just pouring into people's lives constantly. 138 00:10:28,830 --> 00:10:32,150 And then I tried to model my life after that because I saw the effects that it 139 00:10:32,150 --> 00:10:33,150 had. 140 00:10:33,890 --> 00:10:37,350 I remember one time you said that you knew why you were here. 141 00:10:37,670 --> 00:10:38,970 You said loveness. 142 00:10:39,310 --> 00:10:40,310 What's loveness? 143 00:10:40,770 --> 00:10:44,690 Loveness means loving people. 144 00:10:45,450 --> 00:10:46,450 Yeah. 145 00:10:46,830 --> 00:10:48,430 It's a good reason to be here, huh? 146 00:10:48,690 --> 00:10:49,549 Mm -hmm. 147 00:10:49,550 --> 00:10:50,870 I think you do it very well. 148 00:11:05,480 --> 00:11:09,840 At Sorenx, we generally try to hire champions, and that means people that 149 00:11:09,840 --> 00:11:11,500 and people that want to win. 150 00:11:12,840 --> 00:11:15,180 On each of my jugs, I just write Mr. 151 00:11:15,400 --> 00:11:16,640 USA as a reminder. 152 00:11:17,000 --> 00:11:21,860 It's not only the title, but what you got to do to obtain it. You got to earn 153 00:11:21,860 --> 00:11:22,859 it. 154 00:11:22,860 --> 00:11:24,260 Ain't nobody giving nothing out. 155 00:11:24,720 --> 00:11:25,720 Are you going to win it? 156 00:11:26,200 --> 00:11:27,200 Win it? 157 00:11:27,740 --> 00:11:31,920 Everybody likes to win, but it's a lot better when you go and you dominate. 158 00:11:34,460 --> 00:11:38,020 That's what we're going to do, man. Every single day is lined up to do that. 159 00:11:38,540 --> 00:11:41,980 So the only thing that falls on us is the effort and the execution. 160 00:11:43,300 --> 00:11:47,920 And that's really all you can control anyway is your effort day in and day 161 00:11:49,880 --> 00:11:53,360 Physically cultured is one of our taglines at Soar Next. It's a holistic 162 00:11:53,360 --> 00:11:57,040 approach to being cultured to the strenuous life, as we call it. 163 00:11:57,240 --> 00:12:02,560 It's kind of a myriad approach of not taking the easy road, doing hard enough 164 00:12:02,560 --> 00:12:03,560 things. 165 00:12:03,790 --> 00:12:07,890 where capability grows, then you can make a better life for yourself. But 166 00:12:07,890 --> 00:12:12,370 without that, performance continues to drop if you're not living that strenuous 167 00:12:12,370 --> 00:12:13,370 lifestyle. 168 00:12:14,190 --> 00:12:17,370 It's a choice to choose to struggle because every day you have a choice. 169 00:12:17,790 --> 00:12:20,450 Do I get out of bed on time? Do I hit snooze, right? 170 00:12:20,730 --> 00:12:24,150 If you choose to come into that weight room and you choose to put in that 171 00:12:24,150 --> 00:12:26,930 effort, you're making hard choices that a lot of people don't make. 172 00:12:27,520 --> 00:12:31,300 And over time, if you consistently make those choices and you do the right 173 00:12:31,300 --> 00:12:35,060 thing, your life will improve and you will go on that path. 174 00:12:36,740 --> 00:12:37,740 Still warm up? 175 00:12:42,820 --> 00:12:48,080 I've been training grip for probably over 10 years, and I got into it because 176 00:12:48,080 --> 00:12:52,320 Pops. He introduced me into grip, didn't really realize I had a strong grip. I 177 00:12:52,320 --> 00:12:56,440 mean, coming from a background of powerlifting, played football, strong 178 00:12:57,320 --> 00:12:59,980 And I realized, like, I excel at grip string stuff. 179 00:13:00,540 --> 00:13:06,260 So of this museum we have here, you know, it's kind of remembrance of Pops. 180 00:13:06,260 --> 00:13:10,760 I could remember when he was alive, he was in that office and he'd hear me out 181 00:13:10,760 --> 00:13:12,540 here. He'd always come out, stand at that door. 182 00:13:12,820 --> 00:13:18,020 And he kind of gets me fired up a little bit and just, like, tells me, come on. 183 00:13:18,080 --> 00:13:22,880 And he's just this subtle nudge, just a little bit. And then all of a sudden you 184 00:13:22,880 --> 00:13:23,880 can do some great things. 185 00:13:24,320 --> 00:13:25,320 I mean. 186 00:13:25,740 --> 00:13:31,100 I get filled with a lot of emotions, so you have to forgive me if I tear up. 187 00:13:31,380 --> 00:13:37,400 If I had to define strength, I would say it would be the ability to identify 188 00:13:37,400 --> 00:13:44,260 what it is that you want, and once you have that, being able to then chart 189 00:13:44,260 --> 00:13:50,400 the path it takes to get there and ultimately staying on that path 190 00:13:50,400 --> 00:13:53,720 regardless of what detours. 191 00:13:54,240 --> 00:14:00,180 may present themselves or come up so 192 00:14:00,180 --> 00:14:07,120 this thing here is the rolling thunder two and a half inch handle i know 193 00:14:07,120 --> 00:14:12,120 it's two plus something on here right now not really gauging that ultimately i 194 00:14:12,120 --> 00:14:15,980 want to try to hit the world record but we got some work to do so we're going to 195 00:14:15,980 --> 00:14:16,980 get to laying some bricks 196 00:14:47,880 --> 00:14:53,700 Here lately, strength has been coming in different ways. 197 00:14:55,220 --> 00:15:01,300 Strength of mind, strength of body, faith, and just 198 00:15:01,300 --> 00:15:03,160 mental fortitude. 199 00:15:03,820 --> 00:15:08,300 Pushing through adversities that you don't normally would do. 200 00:15:09,180 --> 00:15:14,600 You may run into adversities and have problems or make mistakes. 201 00:15:15,530 --> 00:15:21,370 But one, having the strength, mental fortitude to try to reel it back in, 202 00:15:21,370 --> 00:15:23,110 the ship if something's incorrect. 203 00:15:23,910 --> 00:15:30,250 We're human enough to correct any mistakes that we've ever made and 204 00:15:30,250 --> 00:15:32,390 strength to keep going and make everything right. 205 00:15:48,760 --> 00:15:50,560 That's how you train for a world record right there. 206 00:15:51,900 --> 00:15:55,380 So the most I've done is 4 ,000, 120, and 12 hours. 207 00:15:55,920 --> 00:15:57,360 So that's the PR right there. 208 00:15:59,020 --> 00:16:03,640 I failed tremendously. I was trying to do 8 ,000 toward my bicep, my left 209 00:16:04,140 --> 00:16:06,920 You can see it, that little hole in there. 210 00:16:08,380 --> 00:16:13,320 So Summer Strong is an event that we've had for 18 years now. Every single year 211 00:16:13,320 --> 00:16:16,480 I've worked here, I've done something crazy on that Summer Strong. So the 212 00:16:16,480 --> 00:16:17,480 year was a pull -up record. 213 00:16:17,840 --> 00:16:21,980 I've worked here three years. Second year was I ran a marathon from my house 214 00:16:21,980 --> 00:16:26,900 work. I lived like 22 miles away, did a few miles around the track, ran to work, 215 00:16:26,920 --> 00:16:32,340 then I worked all day. So this year is going to be 2 ,000 pull -ups and 35 216 00:16:32,340 --> 00:16:33,340 miles. 217 00:16:33,580 --> 00:16:35,980 So every year it's going to get more and more and more and more. 218 00:16:37,800 --> 00:16:42,080 Summer Strong started 18 years ago as my dad's birthday party. I said, what do 219 00:16:42,080 --> 00:16:44,860 you want to do for your birthday? He said, invite a bunch of people over. 220 00:16:44,860 --> 00:16:47,940 have food, drinks, and lift weights and just enjoy each other's company. 221 00:16:52,520 --> 00:16:56,520 And what we learned really quickly was, oh, all these people are different, but 222 00:16:56,520 --> 00:16:59,620 they're all the same and they're the same heart and the same mindset. 223 00:17:01,600 --> 00:17:04,880 Like he stayed up till 11 or 12 one night watching everyone. 224 00:17:05,630 --> 00:17:10,010 just struggle hard and he watched his grandson and granddaughter like trying 225 00:17:10,010 --> 00:17:14,450 hard things and like i remember him so happy and just watching it just being a 226 00:17:14,450 --> 00:17:18,310 part of it and although he wasn't the guy lifting the weights anymore or 227 00:17:18,310 --> 00:17:22,630 struggling he was getting to still feel the energy of everyone trying really 228 00:17:22,630 --> 00:17:27,410 really hard to again put those data points above their expectation level 229 00:17:27,410 --> 00:17:34,630 i 230 00:17:35,110 --> 00:17:41,650 I can't thank you enough, really, from my heart, that you think enough of us to 231 00:17:41,650 --> 00:17:43,850 come and be part of the brotherhood. 232 00:17:44,170 --> 00:17:50,710 I grew up as an only child, and it was a difficult thing. And as part of that, I 233 00:17:50,710 --> 00:17:57,510 became kind of creative mechanically, which led me into the business of 234 00:17:57,510 --> 00:17:58,510 weight equipment. 235 00:17:58,650 --> 00:18:03,550 But always my dream was to have a brother or sister. 236 00:18:04,910 --> 00:18:08,170 And now, look how many I have now. 237 00:18:09,330 --> 00:18:10,670 I thank you for that. 238 00:18:12,130 --> 00:18:14,290 It's been a mighty good ride for 40 years. 239 00:18:15,510 --> 00:18:18,130 You all better get up and do some damn deadlifts in a bit. 240 00:18:25,090 --> 00:18:31,610 You know, he always used to say, he used to say, when you're gone, all you leave 241 00:18:31,610 --> 00:18:32,790 with is respect and memories. 242 00:18:33,700 --> 00:18:37,320 And so he was like, while I'm here, I want to earn my respect. And then when 243 00:18:37,320 --> 00:18:41,980 gone, I want to have memories, people remembering what you did for them or 244 00:18:41,980 --> 00:18:47,420 remembering how you changed their trajectory of life. 245 00:18:47,680 --> 00:18:54,660 And you can lean into people and take their well -being equal 246 00:18:54,660 --> 00:18:56,140 or higher than your own. 247 00:18:56,480 --> 00:19:01,860 And you could realize the value of leaving the world better than you found 248 00:19:02,190 --> 00:19:03,510 And I think that's what Pops did. 249 00:19:06,990 --> 00:19:09,430 Life, liberty, and the pursuit of happiness. 250 00:19:10,590 --> 00:19:16,550 Highest expression of pursuit is racing towards people and finding an endeavor 251 00:19:16,550 --> 00:19:22,070 that draws you closer to other human beings in the human experience and makes 252 00:19:22,070 --> 00:19:26,090 them proud of what they found out about themselves along the way. 253 00:19:27,070 --> 00:19:28,390 That's the American dream. 254 00:19:29,889 --> 00:19:35,570 We're building in America because I'm proud of America, and I'm proud of who 255 00:19:35,570 --> 00:19:37,850 America has been and who America can be. 256 00:19:39,030 --> 00:19:42,970 There's a lot of parts of our business that people say you can't do. You can't 257 00:19:42,970 --> 00:19:46,290 have a large -scale custom business. It doesn't make sense. 258 00:19:46,670 --> 00:19:51,350 We've shown you can have a really large custom business built in America with 259 00:19:51,350 --> 00:19:52,510 American workers. You can. 260 00:19:53,210 --> 00:19:56,210 I believe it's best for the country. I believe it's best for my family. 261 00:19:59,760 --> 00:20:04,220 play a part in the revitalization of American manufacturing. 262 00:20:04,600 --> 00:20:11,020 I want it to inspire other brands and other companies to do as much as they 263 00:20:11,020 --> 00:20:14,760 in America, to see the opportunity we have as Americans. 264 00:20:14,980 --> 00:20:20,660 How much can they push the envelope and create something incredible in this 265 00:20:20,660 --> 00:20:25,840 country? And I think if they do that and they go after that their entire life, 266 00:20:26,080 --> 00:20:28,980 then regardless of where they land will be worth it. 267 00:20:29,530 --> 00:20:31,230 And it's a life to be proud of.