1
00:00:34,280 --> 00:00:38,820
No one was born to get up in the
morning, pour themselves a cup of

2
00:00:38,820 --> 00:00:45,760
themselves into the office, and then be
like that little tiny cog

3
00:00:45,760 --> 00:00:46,760
in a meaningless machine.

4
00:00:52,620 --> 00:00:56,160
When you're doing something that solves
a problem, it's way easier than just

5
00:00:56,160 --> 00:00:58,880
doing something for the sake of doing
it, because you can trick people into

6
00:00:58,880 --> 00:00:59,880
buying it.

7
00:01:10,950 --> 00:01:13,430
When you don't understand the meaning or
the purpose of what you're doing,

8
00:01:13,550 --> 00:01:15,290
you're kind of wasting your life.

9
00:02:12,230 --> 00:02:15,030
Cycling is one of those things that even
today I look at it and I'm like, why

10
00:02:15,030 --> 00:02:16,050
would anyone want to do that?

11
00:02:16,650 --> 00:02:20,350
Then I get out my bike and go for a
ride. I'm like, oh yeah, it's a blind.

12
00:02:25,090 --> 00:02:31,410
There's a rhythm to riding a bike and a
feeling of moving and power and the wind

13
00:02:31,410 --> 00:02:35,210
and seeing and you're just in your head.
Some of the best ideas, some of the

14
00:02:35,210 --> 00:02:38,230
best moments I've had have been riding
my mountain bike and my road bike

15
00:02:38,230 --> 00:02:39,230
I can just meditate.

16
00:02:41,170 --> 00:02:46,350
Chopper is the most interesting man
alive, but he'll never tell you that.

17
00:02:46,630 --> 00:02:53,390
He is an ex -Olympian. He lives life the
way that he wants to, and he creates a

18
00:02:53,390 --> 00:02:56,610
vibe that people want to be around,
which really defines, I think, our

19
00:02:56,610 --> 00:02:57,610
and our company culture.

20
00:02:58,470 --> 00:03:04,070
In 96, I got hired by Motorola as a pro,
racing in Europe, and then made the

21
00:03:04,070 --> 00:03:08,070
Olympic team in 96, and then went over
and did that whole business. That really

22
00:03:08,070 --> 00:03:09,070
wasn't my cup of tea.

23
00:03:18,510 --> 00:03:19,650
It's not really a living.

24
00:03:19,970 --> 00:03:23,170
As a professional athlete, it's tough to
keep any balance. It's all about you.

25
00:03:23,350 --> 00:03:27,510
And I had kids, and it's like you're
traveling all the time, and you're so

26
00:03:27,510 --> 00:03:30,010
-absorbed and self -centered. It really
wasn't who I was.

27
00:03:30,930 --> 00:03:36,230
Then Jake Peters and I kind of met, and
he introduced me to this product he was

28
00:03:36,230 --> 00:03:37,450
working on developing called Dex.

29
00:03:41,410 --> 00:03:43,810
Well, I was the lead banker in a bunch
of technology companies.

30
00:03:44,050 --> 00:03:47,050
Every aspect of the Internet was in its
infancy.

31
00:03:47,560 --> 00:03:49,440
So it was all you could eat.

32
00:03:50,180 --> 00:03:55,380
It was the ultimate opportunity to do
banking work, merger work, take

33
00:03:55,380 --> 00:03:58,140
public, raise private money for
companies.

34
00:03:58,820 --> 00:04:01,860
But you're not really building anything
particularly meaningful.

35
00:04:02,200 --> 00:04:06,200
You know, you just end up with this
bunch of pieces of paper that says you

36
00:04:06,200 --> 00:04:07,119
all these deals.

37
00:04:07,120 --> 00:04:10,000
It was just a little WD -40 on the
wheels of commerce.

38
00:04:10,220 --> 00:04:11,220
It's not one of the gears.

39
00:04:11,880 --> 00:04:12,880
It's not the engine.

40
00:04:13,240 --> 00:04:14,280
It's not the chain drive.

41
00:04:15,320 --> 00:04:16,600
It's just WD -40.

42
00:04:17,420 --> 00:04:20,800
I just thought that there was more to
it. I thought there was more to life

43
00:04:20,800 --> 00:04:24,780
doing deals, so we moved here from
Lexington, Mass., to Sun Valley, Idaho.

44
00:04:28,460 --> 00:04:32,820
Some local guys and some guys in Park
City let me know about this idea to

45
00:04:32,820 --> 00:04:35,200
basically productize something that
already existed.

46
00:04:35,620 --> 00:04:39,980
People have been making drawer systems
out of plywood for decades, 50 years

47
00:04:39,980 --> 00:04:40,980
anyway.

48
00:04:42,360 --> 00:04:46,260
But there really wasn't an affordable,
well -made...

49
00:04:46,670 --> 00:04:47,870
product that people find useful.

50
00:04:48,110 --> 00:04:52,630
So the journey for Dec was simply, let's
make life easier for the working man.

51
00:04:53,170 --> 00:04:57,150
Because if we make life easy for the
working man, it's going to work just

52
00:04:57,150 --> 00:05:01,230
for the orthodontist and his or her golf
clubs, right? But if we take that guy

53
00:05:01,230 --> 00:05:05,070
who's getting dirty, who's got to climb
in and out of the bed of the truck, and

54
00:05:05,070 --> 00:05:09,670
his knees are sore, and he's reaching,
and if we can make that person's life

55
00:05:09,670 --> 00:05:12,230
easy, more ergonomic, then we win.

56
00:05:14,800 --> 00:05:18,680
It took two and a half years to take the
germ of the idea and turn it into an

57
00:05:18,680 --> 00:05:19,599
actual product.

58
00:05:19,600 --> 00:05:21,680
We were learning how to become
manufacturers.

59
00:05:22,000 --> 00:05:27,260
And after six months, we had this very
substantial increase in the performance

60
00:05:27,260 --> 00:05:31,020
of the product. We grew at a very high
rate for the next 10 years.

61
00:05:35,600 --> 00:05:38,300
Jake obviously started the company.

62
00:05:38,640 --> 00:05:41,600
90 % of life is showing up. That's what
he would always say.

63
00:05:42,560 --> 00:05:46,680
really to him meant whether it was a
customer reaching out about a complaint

64
00:05:46,680 --> 00:05:49,480
that they had or a supplier that we were
having a disagreement with.

65
00:05:49,760 --> 00:05:54,300
Whatever the cause was, there was sort
of no cause too small that wasn't worth

66
00:05:54,300 --> 00:05:57,240
getting on a plane and going to see
someone face -to -face. That's the way

67
00:05:57,240 --> 00:05:58,240
build a business.

68
00:05:58,740 --> 00:06:03,240
I left the company in the middle of 22
simply because the opportunity was this

69
00:06:03,240 --> 00:06:04,800
big and I had this much left in the
tank.

70
00:06:11,800 --> 00:06:17,420
I got a call from a friend who said, you
should meet this guy, he's your new

71
00:06:17,420 --> 00:06:22,680
CEO. It was a few days before Christmas,
and I met him, and I heard his story,

72
00:06:22,820 --> 00:06:27,600
being responsible for the production of
the camera on iPhones 1, 2, 3, 4, and 5,

73
00:06:27,760 --> 00:06:33,420
and he was looking for work. I said, I
think I've got a really good Christmas

74
00:06:33,420 --> 00:06:36,980
present. This guy may be a good fit for
us.

75
00:06:51,140 --> 00:06:54,000
Talk to a lot of people, you know from
Stanford Business School They're all

76
00:06:54,000 --> 00:06:58,400
doing like big fancy jobs living in big
cities and you know, it's awesome what

77
00:06:58,400 --> 00:07:02,860
they've done and I tell them I Build
parts for the back of pickup trucks and

78
00:07:02,860 --> 00:07:04,960
they're like, where did you go wrong
along the way?

79
00:07:09,040 --> 00:07:12,660
Had a really interesting career in the
sense like I've been able to work with a

80
00:07:12,660 --> 00:07:16,680
lot of People who are at the absolute
top of their game across multiple

81
00:07:16,680 --> 00:07:22,030
industries at different time periods I
started my career at Apple in 2007.

82
00:07:24,130 --> 00:07:27,930
And I didn't know when I was
interviewing, but I got put on the first

83
00:07:27,930 --> 00:07:31,510
go build the camera. I was way too cocky
in my 20s.

84
00:07:33,130 --> 00:07:39,770
So I just, I did not like how the
corporate world worked.

85
00:07:39,890 --> 00:07:43,430
I thought I could do things better,
which was very ignorant at the time.

86
00:07:44,370 --> 00:07:46,090
Joined Amazon, you know.

87
00:07:46,430 --> 00:07:51,350
Was used to working in kind of small,
really fast organizations from my time

88
00:07:51,350 --> 00:07:53,370
Square, my time at my tiny startup.

89
00:07:54,070 --> 00:08:00,010
And loved the amount of resources that a
company like that could bring to bear

90
00:08:00,010 --> 00:08:03,750
and loved the speed of decision -making
that happened at the top.

91
00:08:04,550 --> 00:08:08,430
But I got pretty disenchanted with what
was happening kind of in the middle.

92
00:08:09,120 --> 00:08:12,600
And I had been through the startup thing
and kind of stepped on every landmine

93
00:08:12,600 --> 00:08:16,780
imaginable in that process and didn't
love that experience. It was very

94
00:08:16,780 --> 00:08:20,340
and, like, made me a pretty bad dad and
a pretty bad husband.

95
00:08:20,660 --> 00:08:24,740
I wasn't super, like, into that whole
zero to one idea.

96
00:08:25,980 --> 00:08:29,160
And so I was thinking, like, what
opportunity can I find where it's like,

97
00:08:29,240 --> 00:08:33,260
there's a company that's already proven
that customers love the product, but,

98
00:08:33,280 --> 00:08:34,280
like,

99
00:08:34,340 --> 00:08:36,179
they just need to, like, pour gas on
that fire.

100
00:08:40,330 --> 00:08:44,110
A friend of mine from the Bay Area was
in town actually interviewing to be the

101
00:08:44,110 --> 00:08:47,710
CFO at DEC. I knew very little about the
company other than I'd seen the trucks

102
00:08:47,710 --> 00:08:49,970
driving around town because everyone has
a sweet wrap on their truck.

103
00:08:50,610 --> 00:08:55,770
And he came over after his interviews.
He's like, you've got to meet these

104
00:08:56,510 --> 00:08:58,750
And I was on the bench trying to figure
out what to do next.

105
00:08:59,930 --> 00:09:02,790
And I met Jake. He was like, what are
you doing on the bench?

106
00:09:02,990 --> 00:09:04,470
And I was like, I don't know. I really
like living here.

107
00:09:04,950 --> 00:09:06,010
I don't know what to do.

108
00:09:07,130 --> 00:09:09,090
I was kind of going through a soul
-searching moment.

109
00:09:10,110 --> 00:09:12,390
He was like, hey, this is a much smaller
thing than you've worked on in the

110
00:09:12,390 --> 00:09:15,530
past, but you know about building
things, you know about product

111
00:09:15,830 --> 00:09:19,130
you've kind of seen how bigger companies
work and scale.

112
00:09:20,550 --> 00:09:23,150
We're about to go buy our first company.
Do you want to help out? So I basically

113
00:09:23,150 --> 00:09:26,410
said, yeah, sounds great. Came to the
office, just like fell in love with the

114
00:09:26,410 --> 00:09:28,490
team. The customers love the product.

115
00:09:29,690 --> 00:09:33,330
The team's like super passionate about
what we do. Everyone's super like

116
00:09:33,330 --> 00:09:35,250
authentically interested in what we do.

117
00:09:35,570 --> 00:09:39,310
That mix of like good product market
fit.

118
00:09:40,760 --> 00:09:41,900
Super passionate team.

119
00:09:42,640 --> 00:09:43,840
Super strong culture.

120
00:09:44,700 --> 00:09:46,020
Kind of sucked me in.

121
00:09:52,220 --> 00:09:55,160
We set out, like, we were, like, talking
through, like, what we wanted to do

122
00:09:55,160 --> 00:09:56,160
when we grew up.

123
00:09:56,460 --> 00:09:58,660
I said, we have to be made in America.

124
00:09:59,460 --> 00:10:00,460
Forever.

125
00:10:01,820 --> 00:10:05,240
Like, it's really easy to, like, start a
company here and then get big enough

126
00:10:05,240 --> 00:10:06,240
and then be like...

127
00:10:06,330 --> 00:10:08,990
let's just move this product line to
China.

128
00:10:09,550 --> 00:10:10,489
That'll be fine.

129
00:10:10,490 --> 00:10:13,050
And I was like, no. If we're going to do
this, we're going to commit to doing it

130
00:10:13,050 --> 00:10:15,230
right and be disciplined about it.

131
00:10:15,770 --> 00:10:17,970
That means we have to make some hard
trade -offs, but that's what we're going

132
00:10:17,970 --> 00:10:18,829
do.

133
00:10:18,830 --> 00:10:22,770
And everybody was like, yes, 100%. I was
like, okay, easier than I expected.

134
00:10:22,950 --> 00:10:25,190
We're like, well, what do we aspire to?
There's a bunch of people who want

135
00:10:25,190 --> 00:10:28,590
financial metrics out there, and that's
the easy way to do it.

136
00:10:29,130 --> 00:10:32,690
And we ended up settling on being the
biggest, most badass brand that's made

137
00:10:32,690 --> 00:10:33,690
America.

138
00:10:33,930 --> 00:10:34,930
Period.

139
00:10:56,080 --> 00:11:02,960
See you next time.

140
00:11:39,790 --> 00:11:45,070
B -A -M -F stands for Badass Mother...
Oh, sorry, I can't say that. Big

141
00:11:45,070 --> 00:11:47,250
Manufacturing Facility.

142
00:11:47,530 --> 00:11:50,570
You know, we're really, really proud
about being made in America. That's been

143
00:11:50,570 --> 00:11:53,350
sort of a core tenant of the brand since
it started, and that's not something

144
00:11:53,350 --> 00:11:56,130
we're ever going to get away from. We
love the fact that, you know, we've got

145
00:11:56,130 --> 00:12:00,930
products that are sold mostly to
Americans for, you know, a vehicle that

146
00:12:00,930 --> 00:12:01,930
lot to the American public.

147
00:12:02,290 --> 00:12:05,370
And it really starts, actually, up in
our north building of Defiance, Ohio,

148
00:12:05,690 --> 00:12:08,730
which is our injection molding facility.
We have three...

149
00:12:09,180 --> 00:12:13,060
Very, very large high -end injection
molding machines that we have there that

150
00:12:13,060 --> 00:12:14,480
are making all of our drawer system
parts.

151
00:12:14,980 --> 00:12:18,380
Those get quality checked there and then
brought down into the bottom part of

152
00:12:18,380 --> 00:12:21,440
the south building, which is where all
of our assembly and warehouse can go.

153
00:12:22,020 --> 00:12:25,520
Molded parts come in, along with lots of
other parts that we get from some of

154
00:12:25,520 --> 00:12:29,080
our suppliers there. So metal brackets,
the steel C -channels that help support

155
00:12:29,080 --> 00:12:32,820
the frame, kits that we have that make
sure we've got all the right fasters in

156
00:12:32,820 --> 00:12:34,500
there so people can put their drawer
systems together.

157
00:12:36,260 --> 00:12:37,700
Then it gets brought into the line.

158
00:12:38,240 --> 00:12:41,600
We start by cutting the deck panel, and
so that's how we make sure we've got

159
00:12:41,600 --> 00:12:44,740
that really clean fit against the bed
rails of every drawer system. We have

160
00:12:44,740 --> 00:12:49,380
computer software from the OEMs who tell
us what the bed dimensions are, and we

161
00:12:49,380 --> 00:12:50,420
make sure we've got a really clean fit.

162
00:12:50,860 --> 00:12:55,000
Deck panels get cut. Those get put in
the bottom of the box, put in the

163
00:12:55,300 --> 00:12:59,500
divert the support feet, attach them to
the seat channels, so that sort of forms

164
00:12:59,500 --> 00:13:01,040
a subframe of the system that you have.

165
00:13:01,690 --> 00:13:04,610
And then finally the accessories go in
right at the tail end of the line in the

166
00:13:04,610 --> 00:13:08,130
kit, and that's pretty much it. It's
about two minutes or a little less start

167
00:13:08,130 --> 00:13:12,490
finish. We can make over 350 drawer
systems a day with that process.

168
00:13:12,970 --> 00:13:16,690
So it gets boxed up there, fits on the
shelves, and then it's ready to ship out

169
00:13:16,690 --> 00:13:18,010
all across the country.

170
00:14:00,360 --> 00:14:03,860
My name is Matthew DeRoges. I am a
category manager at DECT, but I'm

171
00:14:03,860 --> 00:14:07,320
brand new to DECT. I just came here
because I love the product. It kind of

172
00:14:07,320 --> 00:14:09,260
facilitates that outdoor lifestyle.

173
00:14:09,620 --> 00:14:13,820
I'm a year -round angler and hunter, and
I think it's just a great opportunity

174
00:14:13,820 --> 00:14:16,720
to build something that I feel really
passionately about in my day -to -day.

175
00:14:17,360 --> 00:14:21,180
The back of this taco has a mid -sized
legacy drawer system.

176
00:14:22,080 --> 00:14:25,780
I use it to create really tangible space
where I can still live above.

177
00:14:26,410 --> 00:14:30,030
deck system during hunting season so I
can store everything I need in the

178
00:14:30,030 --> 00:14:33,770
drawers and just have that extra space
above if I'm sleeping there or have

179
00:14:33,770 --> 00:14:37,710
additional things I need to store. So I
use it in tandem with some of our deco

180
00:14:37,710 --> 00:14:39,950
boxes and just organize all my different
kits.

181
00:14:40,310 --> 00:14:42,010
It's a peace of mind thing for me, I
guess.

182
00:14:42,350 --> 00:14:43,350
Everything's stored away.

183
00:14:44,910 --> 00:14:49,070
being in product i'm just naturally an
ocd person so i like things stored and i

184
00:14:49,070 --> 00:14:53,810
pay good money for my and i like it to
be stored in a safe secure place i don't

185
00:14:53,810 --> 00:14:59,390
think really nice stuff belongs in
really cheap boxes um so you know kind

186
00:14:59,390 --> 00:15:00,490
checks all the boxes for me

187
00:15:12,439 --> 00:15:16,520
You kind of pinch yourself sometimes
because I was telling my team the other

188
00:15:16,520 --> 00:15:21,240
day, I'm like, you guys, this doesn't
happen every day. This opportunity

189
00:15:21,240 --> 00:15:22,400
come around very often.

190
00:15:22,700 --> 00:15:25,100
And this is starting to matter.

191
00:15:26,280 --> 00:15:27,440
It's starting to really be something.

192
00:15:27,740 --> 00:15:31,120
And 10 years ago, I had this kind of
idea of what this would be like. I had

193
00:15:31,120 --> 00:15:33,820
idea. I'd never done anything like this,
what it would turn into.

194
00:15:35,350 --> 00:15:39,770
The best note I ever got about DECT was
a guy, literally an oil field welder at

195
00:15:39,770 --> 00:15:41,910
age 75 in Wyoming, and he was crying.

196
00:15:42,150 --> 00:15:45,030
He calls me and says, thank you for
making this product. I can work another

197
00:15:45,030 --> 00:15:46,970
years. I mean, how good is that?

198
00:15:47,190 --> 00:15:51,250
The guy's beat up. He can't crawl in and
out of the truck. You can't get a 500

199
00:15:51,250 --> 00:15:54,930
-pound welder from the cab side of the
truck to the tailgate.

200
00:15:56,010 --> 00:15:57,010
But he came with us.

201
00:16:01,330 --> 00:16:05,450
Jake always had a belief in sort of the
nobility of working with your hands. The

202
00:16:05,450 --> 00:16:09,830
original idea for the drawer system, it
was entirely focused on tradespeople.

203
00:16:10,030 --> 00:16:13,750
And he thought that that's the use case
that we're solving. People were working

204
00:16:13,750 --> 00:16:15,790
out of their trucks every single day.

205
00:16:16,050 --> 00:16:19,310
If we can make their life on the job
site easier, if we can make it so that

206
00:16:19,310 --> 00:16:22,210
get injured less often because they're
not climbing in and out of their truck

207
00:16:22,210 --> 00:16:24,490
beds so often, there's some nobility to
that.

208
00:16:24,950 --> 00:16:28,470
That's why we want to make products that
are not just sort of cool and catch the

209
00:16:28,470 --> 00:16:29,570
eye but are useful.

210
00:16:39,380 --> 00:16:43,140
Something that was really important to
me as a young mother with a young family

211
00:16:43,140 --> 00:16:47,920
was that culture of like really
prioritizing family and especially

212
00:16:47,920 --> 00:16:50,580
we do, making sure that we can
capitalize on getting our families

213
00:16:55,500 --> 00:17:00,020
And not just, you know, working a 14
-hour day to work a 14 -hour day, but be

214
00:17:00,020 --> 00:17:01,980
outside and enjoy this place that we
live.

215
00:17:14,349 --> 00:17:15,369
You ready to go fishing?

216
00:17:16,210 --> 00:17:17,210
Come here.

217
00:17:27,150 --> 00:17:30,710
Kind of part of the job, which is pretty
fun. And just having that sort of

218
00:17:30,710 --> 00:17:34,830
alignment is, I think, what keeps me
really passionate about working at Duck.

219
00:17:45,550 --> 00:17:51,170
I think people develop better
connections and think more clearly if

220
00:17:51,170 --> 00:17:55,750
healthy and clear -headed and kind of
know the people behind, you know, who

221
00:17:55,750 --> 00:17:58,630
they're working with, you know, the
personalities, kind of where they're

222
00:17:58,630 --> 00:18:02,170
from, what they're going through on a
given day. And I think that allows them

223
00:18:02,170 --> 00:18:06,430
be a lot more effective in their jobs,
frankly. Like, we're all people, right?

224
00:18:06,490 --> 00:18:08,890
We're all different. We're all having
good days. We're all having bad days.

225
00:18:09,510 --> 00:18:12,150
Sometimes a little fresh air and
sunlight is good for the soul.

226
00:18:15,020 --> 00:18:18,700
Today we have our annual deck pickleball
open.

227
00:18:19,240 --> 00:18:22,080
I'm going to slay out there today, so I
have to dress the part.

228
00:18:22,420 --> 00:18:26,860
Everybody else is waiting until they get
to the court, but, you know, one of our

229
00:18:26,860 --> 00:18:30,880
fun things that we do at deck, we put a
theme to everything.

230
00:18:31,440 --> 00:18:34,800
And, you know, if you can't slay well,
you need to look the part.

231
00:18:36,160 --> 00:18:42,440
The U .S. decked open one -handed world
pickleball championship

232
00:18:42,440 --> 00:18:43,900
every June.

233
00:18:44,490 --> 00:18:48,830
We battle it out here at Cinta Court to
decide who has the bragging rights of

234
00:18:48,830 --> 00:18:52,270
being the best at the dumbest sport this
country's ever known.

235
00:18:55,610 --> 00:19:00,290
This is Ken from Barbie, the whole
ensemble.

236
00:19:00,550 --> 00:19:04,570
Maybe his shoes are a little off -brand,
but otherwise, right, bringing it,

237
00:19:04,690 --> 00:19:07,170
trying to get the 80s tennis vibe going.

238
00:19:09,250 --> 00:19:12,110
But I think one thing we got right,
right out of the gate, was really the

239
00:19:12,110 --> 00:19:13,110
of the brand.

240
00:19:13,310 --> 00:19:16,990
having fun, knowing that the world needs
a laugh every now and then and not

241
00:19:16,990 --> 00:19:18,130
taking ourselves too seriously.

242
00:19:18,570 --> 00:19:20,830
Taking our work super seriously, but not
ourselves.

243
00:19:46,689 --> 00:19:48,190
This is decked at its finest.

244
00:19:49,290 --> 00:19:52,010
It's a group that works really hard, but
sometimes you've got to let off some

245
00:19:52,010 --> 00:19:55,070
steam. There's a few things you can do
to build team camaraderie.

246
00:19:55,390 --> 00:19:59,610
You could go to bud school, do like the
Navy SEALs do it, or you just come out

247
00:19:59,610 --> 00:20:01,730
and bang a plastic ball around with a
beer in your hand.

248
00:20:02,250 --> 00:20:03,470
This is the way deck does it.

249
00:20:11,450 --> 00:20:15,690
That feeling you have is when your
product is making life easier for

250
00:20:16,080 --> 00:20:19,560
Right, and the next best is watching
people who are inside the company

251
00:20:19,560 --> 00:20:21,860
and grow and become more successful.

252
00:20:22,940 --> 00:20:27,860
I want people to be outside. I want them
to be healthy and be quick on their

253
00:20:27,860 --> 00:20:31,340
feet and in their mind. I think it's
good for longevity for the brand and

254
00:20:31,340 --> 00:20:32,340
great for the culture.

255
00:20:33,100 --> 00:20:35,160
And so far it looks like it's working
out pretty well.