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00:00:28,319 --> 00:00:32,720
Yeah, so a lot of times before hunting
season, I'll dial in different rifles in

2
00:00:32,720 --> 00:00:35,940
the range in our shooting center, but
there's nothing like just getting out in

3
00:00:35,940 --> 00:00:39,240
the field and setting up the tripod I'm
going to use, maybe putting it on a

4
00:00:39,240 --> 00:00:42,860
pack, some different shooting sticks,
just getting different angles and seeing

5
00:00:42,860 --> 00:00:47,680
how that affects my shot so I know how
comfortable I am with the gun, eye

6
00:00:47,680 --> 00:00:50,680
on the scope, ergonomics of the stock
and all that stuff. So I'm just going to

7
00:00:50,680 --> 00:00:54,500
play around at some distance and kind of
sight some things in, and it just gets

8
00:00:54,500 --> 00:00:55,500
me more confident.

9
00:00:56,220 --> 00:00:59,720
super important for me to be confident
in the product, but it's also important

10
00:00:59,720 --> 00:01:00,900
for me to build confidence in myself.

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So this is like kind of all that in one.

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My grandpa started a rifle company and
I'm pretty passionate about this stuff

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myself. So like when I get up here and
do this, sure it's work, but it's not.

14
00:01:17,340 --> 00:01:18,400
Like I love to do this.

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Being in Wyoming, having like access to
these mountains and just public land

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00:01:22,500 --> 00:01:23,500
hunting right here.

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00:01:23,690 --> 00:01:26,750
I love to just get out here and use our
product so that, I don't know if I'm

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00:01:26,750 --> 00:01:30,470
going to put my name on it, my dad's
name, my grandpa's name. Like, I need to

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trust this product, like myself, you
know. And I know that sounds maybe, I

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know, cliche, but I really mean it.

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Like, I want to know and understand our
products myself.

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Not just in our factory, but out here in
scenarios like this.

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Because ultimately, like, I need to
trust it myself in order for anybody

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to.

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00:02:57,100 --> 00:03:01,000
We're here in our long -range shooting
facility.

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At this point, usually all have already
shot in the underground range and kind

27
00:03:05,560 --> 00:03:09,400
of zeroed them and dialed them in. But
whether it be for testing, just to see

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bullet stabilization, VCs, how things
are holding up, we come down here and

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shoot long range. But I shoot it before
hunting season.

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I come down here, and I really want to
see how those bullets perform out to

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different distances. And if anything,
it's got to be just dialed. You might,

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a 100 -yard range, just...

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00:03:26,560 --> 00:03:29,140
put it an inch or two higher or whatever
and go out, you can do out to a certain

34
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distance. But if you want more
confidence out further, it's really cool

35
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this. So we can shoot from inside, but
we have feel starting at 200 all the way

36
00:03:36,760 --> 00:03:37,760
out to 1 ,000 yards.

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And so I'll sometimes just come out here
by myself, spot for myself, and it's

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just super relaxing and chill and be
able to dial on my rifle. So then when

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out hunting, I know confidently this
gun, this load, and all this data, I

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I'm ready to go.

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00:03:56,320 --> 00:03:59,500
90 % of the time, I'm hunting with
something that hasn't come out yet, so

42
00:03:59,500 --> 00:04:03,020
validating it. I mean, I've used
cartridges that we've never come out

43
00:04:03,020 --> 00:04:06,340
killed animals with it, and it's just
not ready. You could ship them out, 99 %

44
00:04:06,340 --> 00:04:09,720
of customers would be happy, but we've
got 80 years of a brand to protect, so

45
00:04:09,720 --> 00:04:11,100
it's got to be just right.

46
00:04:28,200 --> 00:04:33,900
The company started really out of just
hobbies of my dad originally. He grew up

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00:04:33,900 --> 00:04:38,560
hunting. He was very, very poor, and
hunting was the way they got their food.

48
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And he didn't really like the fact that
a lot of times when you would shoot an

49
00:04:44,140 --> 00:04:48,900
animal, the animal would suffer and
wouldn't die, even if the shot was

50
00:04:48,900 --> 00:04:53,200
well. So he did a lot of testing, got
the theory that if he could move a

51
00:04:53,200 --> 00:04:54,200
faster.

52
00:04:54,840 --> 00:04:59,600
that it would have more killing power
and be more humane. And so he would take

53
00:04:59,600 --> 00:05:05,940
existing rifles that were on the market
at that time and rechamber them to his

54
00:05:05,940 --> 00:05:11,980
cartridges that he was developing, and
that's really how he got started into

55
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business doing that, and it was years
later before he brought out his own

56
00:05:17,120 --> 00:05:18,120
the Mark V.

57
00:05:20,640 --> 00:05:23,160
He wanted to develop something that...

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That was higher quality. That was a
beautiful piece of art, piece of work,

59
00:05:27,350 --> 00:05:28,790
not just a tool.

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00:05:33,510 --> 00:05:36,170
Since the very beginning, he moved out
to California because he said, man,

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that's where things are happening in the
40s. And so he developed relationships

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with guys like John Wayne, Roy Rogers,
Gary Cooper, started to like gain this

63
00:05:46,070 --> 00:05:49,890
following that started from ammunition
of really like high speed ballistic

64
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superiority, but then moved into these
like.

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Super nice rifles.

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This is what people, like, knew
Weatherby about, like, back in the day

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grandpa, right? Like, these, you know,
gold stuff and super cool inlays, even

68
00:06:02,680 --> 00:06:05,880
the Monte Carlo stock, the super high
gloss finish.

69
00:06:06,220 --> 00:06:10,820
We really moved from ammo, and he just
said, man, I'm going to make, like, just

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a sweet -looking rifle like nobody else
is, packaged with this high speed.

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And that kind of started.

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The word legacy, I talk a lot about. I
don't know why that's a powerful word to

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00:06:20,940 --> 00:06:23,480
me, because legacy is generational,
right?

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And there's not a lot of us left in this
space that are multiple decades,

75
00:06:28,200 --> 00:06:33,100
multiple generations that are still
here. And that's a part.

76
00:06:33,320 --> 00:06:37,700
It's what makes me take my job really
seriously. I know that a lot of work, a

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00:06:37,700 --> 00:06:43,240
lot of work went ahead of me. And so it,
I don't know, it makes me

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passionate about what I do every day.

79
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There's often going to be those days
where you know you have the hard

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you know, maybe whether it's difficult
because of business reasons or because

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people. And no matter what it is in our
life, like, we can lose the most

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important thing.

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00:07:13,720 --> 00:07:16,740
I'm Luke Torkelson, COO here at
Weatherby.

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00:07:17,180 --> 00:07:23,900
And I've got a lot of passions at work
and outside of work, but family, God,

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00:07:24,100 --> 00:07:30,900
motorcycles, hunting, guns, woodworking,
you name it, I'm in for it.

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00:07:31,020 --> 00:07:32,020
I'm a doer.

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00:07:32,500 --> 00:07:36,040
First time I met Adam technically was a
phone call, my interview.

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00:07:38,000 --> 00:07:43,180
Adam moves very quick, whether it's in
his personal life, in business, or just

89
00:07:43,180 --> 00:07:44,500
kind of hanging out. He's not.

90
00:07:44,970 --> 00:07:48,750
great at sitting still. We're always
trying to push the envelope forward. And

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00:07:48,750 --> 00:07:53,070
just remember being intrigued in one of
our first conversations about if we

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00:07:53,070 --> 00:07:56,890
could just get the financial part of the
business to match up to the brand part

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00:07:56,890 --> 00:07:58,690
of the business, that we'd be in really
good shape.

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00:07:59,050 --> 00:08:02,930
And that line kind of stuck with me. And
I'm like, I think that sounds like a

95
00:08:02,930 --> 00:08:03,930
really good challenge.

96
00:08:04,270 --> 00:08:09,210
The brand was in a spot where it needed
maybe a little modernizing. And I was

97
00:08:09,210 --> 00:08:12,530
really intrigued by the opportunity to
make

98
00:08:13,330 --> 00:08:16,910
Weatherby's products and brand is
slightly more relevant to a younger

99
00:08:17,110 --> 00:08:18,790
and I was really happy to be a part of
that.

100
00:08:19,310 --> 00:08:23,570
There's so many aspects to the Weatherby
brand, but I think what people can

101
00:08:23,570 --> 00:08:25,750
really take away is the ballistic
superiority.

102
00:08:26,110 --> 00:08:28,790
So typically cartridge for cartridge,
we're the fastest.

103
00:08:29,250 --> 00:08:33,169
There's superior craftsmanship. All the
hands that touch our product right here,

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00:08:33,309 --> 00:08:35,669
made in America, and brand prestige.

105
00:08:35,929 --> 00:08:38,150
I think that there's not another.

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00:08:38,730 --> 00:08:44,850
gun company today that has a present
owner operator that's anywhere close to

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00:08:44,850 --> 00:08:49,730
Adam as far as being front and center,
interacting with consumers, and being an

108
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active user, I think that's pretty
powerful.

109
00:08:52,210 --> 00:08:55,870
I think what originally drew me to
Weatherby was opportunity.

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I think it was the intersection of
passions for me.

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Now, six years later, it's a different
set of things. The intersections are

112
00:09:04,480 --> 00:09:08,640
slightly different, right? I'm still
super passionate about the brand, about

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00:09:08,640 --> 00:09:13,100
location, but now it's the people and
the family that we've built because it's

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00:09:13,100 --> 00:09:16,960
not just a company. Like, we're truly a
family. We're family -owned, family

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00:09:16,960 --> 00:09:21,140
-operated, and it's a really special
place. My kids say, like, have fun at

116
00:09:21,140 --> 00:09:22,140
with your friends, Dad.

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00:09:22,160 --> 00:09:25,880
It's like not going to the salt factory,
you know? It's pretty awesome.

118
00:09:26,510 --> 00:09:27,830
Good job, Luke. How do you feel, sir?

119
00:09:28,050 --> 00:09:33,030
They say it's not a good idea to beat
your boss, but I'm too competitive to

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00:09:33,030 --> 00:09:37,710
try all the way. It's because he's using
the pretty one, so it's just... But

121
00:09:37,710 --> 00:09:39,510
what about the last time when I beat
you? Shut up.

122
00:09:42,730 --> 00:09:44,290
Good times, good times.

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Yeah.

124
00:10:04,859 --> 00:10:07,580
The solitude about being outside.

125
00:10:08,360 --> 00:10:12,680
And I think before I got into hunting or
backpacking or any of that, I used to

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00:10:12,680 --> 00:10:13,680
cycle a lot.

127
00:10:14,480 --> 00:10:20,320
And Adam would ask, you know, he'd ask
me, like, oh, are you going to go run

128
00:10:20,320 --> 00:10:23,460
today or cycle? And I'd be like, I need
to get some wind in my hair.

129
00:10:27,400 --> 00:10:32,240
Which is the same type of feeling that
the mountains or...

130
00:10:33,070 --> 00:10:37,410
some sort of hunt getting out in nature
does for me um i'm pretty high strung

131
00:10:37,410 --> 00:10:43,270
and so like i need some wind in my hair
but that's what i need and hike in the

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00:10:43,270 --> 00:10:50,150
mountains with adam it's quiet there's
space even if you're not like most

133
00:10:50,150 --> 00:10:53,610
time we don't talk the whole time like a
lot of times i just need space to have

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00:10:53,610 --> 00:11:00,470
clear my head i think it's

135
00:11:00,470 --> 00:11:02,870
the beauty of nature The beauty of
creation.

136
00:11:08,210 --> 00:11:12,850
Adventure usually requires risk, and I
like that.

137
00:11:15,290 --> 00:11:18,670
I'm not naturally an adventurous person.

138
00:11:19,010 --> 00:11:23,390
I'm more like, let's just do what's
going to be predictable.

139
00:11:24,330 --> 00:11:30,790
And Adam has helped me enjoy the
unpredictable, running this business.

140
00:11:32,140 --> 00:11:35,100
hunting all over the place, it's
definitely unpredictable.

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00:11:35,440 --> 00:11:40,960
And I've learned to experience just a
lot of joy in embracing that.

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00:12:01,680 --> 00:12:07,180
God, would you be with us tonight as we
come to you in song and as you teach us

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00:12:07,180 --> 00:12:08,180
from your word.

144
00:12:08,760 --> 00:12:14,360
We pray that we'd just humbly come
before you, that we'd worship you

145
00:12:14,580 --> 00:12:18,140
that we'd learn just a little bit more,
and that we'd apply a whole lot more in

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00:12:18,140 --> 00:12:21,580
our life. We pray that we would not be
merely hearers of the word, but doers

147
00:12:21,580 --> 00:12:24,420
also, and that as a result that this
community would be changed.

148
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And all God's people say, amen.

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00:12:31,690 --> 00:12:37,630
The quote I love is, without risk,
there's really no need for faith in God.

150
00:12:37,630 --> 00:12:43,090
it's the points at which we step out and
take risk that we go, okay, God, you

151
00:12:43,090 --> 00:12:44,110
got me through this.

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00:12:44,610 --> 00:12:50,090
You have me. And so if there's that
risk, Brenda knows that if we're

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00:12:50,090 --> 00:12:52,630
about something, she's like, that's what
Adam's going to do every time.

154
00:12:52,870 --> 00:12:56,270
And that's probably why I'm here today.
It's weird. I went into full -time

155
00:12:56,270 --> 00:12:57,390
ministry for a lot of years.

156
00:12:57,850 --> 00:13:00,530
People go, why'd you do that? You left
your family business?

157
00:13:02,380 --> 00:13:05,340
I don't know. That's what I was
passionate about. That's what God called

158
00:13:05,340 --> 00:13:07,540
do, and I didn't think twice about it.

159
00:13:08,300 --> 00:13:12,680
And then when I came back to take over
Weatherby for that third generation, I

160
00:13:12,680 --> 00:13:14,840
never looked back again, and I don't
have any regrets.

161
00:13:24,040 --> 00:13:28,880
That adventure, I think, is what's
brought us here today, and it's that

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00:13:28,880 --> 00:13:30,420
adventure spirit that's going to lead us
forward.

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00:13:35,340 --> 00:13:40,060
This is March 1st of 2019, the day that
we gained occupancy of the building.

164
00:13:40,260 --> 00:13:42,440
So as you can see, the factory floor is
totally empty.

165
00:13:43,180 --> 00:13:48,000
We got a sea of people out here ready to
set up shop and everything. So when you

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00:13:48,000 --> 00:13:50,440
walk in the factory floor, it's going to
look a little bit different. But it's a

167
00:13:50,440 --> 00:13:54,480
huge move for us. We had to move our
people. We had to move all our things,

168
00:13:54,480 --> 00:13:57,400
up shop here. It was kind of a gigantic,
gigantic thing.

169
00:13:59,900 --> 00:14:02,960
It was one of the single biggest pivotal
points in our history.

170
00:14:04,130 --> 00:14:07,330
It kind of showed people like
Weatherby's not done, Weatherby's not

171
00:14:07,470 --> 00:14:08,470
Weatherby's not dead.

172
00:14:08,630 --> 00:14:10,510
It's this brand that everybody knew of.

173
00:14:10,750 --> 00:14:13,390
And California was kind of this
historical thing.

174
00:14:13,630 --> 00:14:16,110
Where's Weatherby going? Are they going
to be able to thrive out there? So by

175
00:14:16,110 --> 00:14:20,870
moving here to Wyoming, it actually
signified, I think, to the industry, to

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00:14:20,870 --> 00:14:23,270
hunters and shooters, like Weatherby is
going somewhere.

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00:14:23,990 --> 00:14:27,150
I think even just by being here and
being hunters and being in the West and

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00:14:27,150 --> 00:14:30,590
having the Bighorn Mountains right here,
it actually gives us a...

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00:14:31,150 --> 00:14:34,070
More authentic nature to the outdoors.
There's just a number of things.

180
00:14:34,470 --> 00:14:35,470
So it was huge.

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00:14:37,710 --> 00:14:43,170
The first time we came to Sheridan,
everything was just like a perfect fit.

182
00:14:45,590 --> 00:14:49,450
Sheridan's an isolated little mountain
town here on the northern border of

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00:14:49,450 --> 00:14:51,990
Wyoming, just a few miles away from
Montana.

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00:14:53,950 --> 00:14:57,230
You know, the benefits for our community
are obvious and pretty direct. You've

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00:14:57,230 --> 00:15:00,110
got 100 -plus people employed by a
wonderful...

186
00:15:00,350 --> 00:15:01,350
family company.

187
00:15:01,990 --> 00:15:03,110
That's pretty spectacular.

188
00:15:03,350 --> 00:15:07,430
You don't see too much of that anymore,
especially moving lock, stock, and

189
00:15:07,430 --> 00:15:10,950
barrel to a small town anywhere in rural
America. So that's pretty awesome. You

190
00:15:10,950 --> 00:15:11,950
see all that come in.

191
00:15:14,470 --> 00:15:19,370
You know, I like to think that the
Weatherby's decided to move here because

192
00:15:19,370 --> 00:15:22,890
was a great choice for their family and
for their lifestyle.

193
00:15:24,330 --> 00:15:28,970
They've built it as a family business,
and now they're in a place that values

194
00:15:29,640 --> 00:15:33,340
family businesses, and I hope they're
here forever because they've helped

195
00:15:33,340 --> 00:15:37,260
Sheridan for the better, even though I
don't think that that was ever Adam and

196
00:15:37,260 --> 00:15:38,260
Brenda's plan.

197
00:15:50,080 --> 00:15:56,900
When I talk about Adam's passion and his
magnetism, I really believe that's a

198
00:15:56,900 --> 00:15:58,160
lot like Roy.

199
00:16:00,380 --> 00:16:07,020
We have people call all the time, old
timers, and they say, oh, I met

200
00:16:07,020 --> 00:16:12,660
Roy and he had so much passion and, you
know, he brought me into the back and

201
00:16:12,660 --> 00:16:16,740
showed me the factory. And so there's so
much about Adam that is like Roy.

202
00:16:17,460 --> 00:16:21,580
But there's also so much of Adam that is
like Ed.

203
00:16:22,040 --> 00:16:27,640
And Roy and Ed were like exact
opposites. They were extremes of each

204
00:16:28,350 --> 00:16:35,170
And I think Adam takes that intuition
about people and what they need to feel

205
00:16:35,170 --> 00:16:37,090
invited, included.

206
00:16:38,010 --> 00:16:41,230
He takes that from Ed, and he takes the
passion from Roy.

207
00:16:41,530 --> 00:16:45,630
And I believe that he is a balance of
both of them.

208
00:16:45,870 --> 00:16:50,650
And there's one thing that I've heard
over and over about Ed. It's from an

209
00:16:50,650 --> 00:16:54,430
employee who said he was the nicest man
they'd ever met.

210
00:16:54,710 --> 00:16:59,380
And I think if you go through the
industry, other people would say the

211
00:16:59,380 --> 00:17:02,920
thing, that he was honest, faithful, and
kind.

212
00:17:03,380 --> 00:17:08,740
And so I think Adam has this beautiful
legacy with both his grandfather and his

213
00:17:08,740 --> 00:17:14,920
dad, and he gets to be himself but get
these beautiful traits from those who

214
00:17:14,920 --> 00:17:16,339
have gone before him.

215
00:17:24,800 --> 00:17:27,359
Weatherby has a lot of American Dream to
it. I mean, number one.

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Starting with my grandpa having nothing
and making something.

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Wyoming, just the way of life, the
freedom, the open space.

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When we talk about our team and who is a
part of Weatherby, I think they

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identify with all that.

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And so it's the outdoors. Sure,
obviously it's firearms, it's

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it's family. It's the family business.

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140 employees. That's something that can
be a big company to some. That's a tiny

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company. And so there's still, we try to
have still that family atmosphere.

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There's a cool piece of pride, I think,
that our employees have that, you know,

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on the side of every gun, it's
Weatherby, Sheridan, Wyoming.

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And there's something about that that
they love. Like when they see stuff

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or they walk into a gun store, like they
see a product and they think, like,

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well, I was a part of that.

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You know, when you talk about... made in
America or American made or this multi

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-generational family firearms business,
people resonate with that. People

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appreciate that and people value that.

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In the end, I think there's a respect
that people have for that.

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Probably, I don't know, probably eight
or nine years ago, we did that like why

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we exist statement.

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More than the products we make, why do
we exist on this earth? And we said we

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exist to inspire the dreams of hunters
and shooters.

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We take a bunch of materials, wood or
carbon fiber, titanium, steel, aluminum.

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We blend those things together and make
something pretty cool at the end of the

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day. But it's more than just a tool. And
so I think what we make is a

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really cool tool that people can use to
go make memories with. And, you know, I

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often say if our product generations
from now could tell stories, The stories

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would be of successful hunts.

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The stories would be of sitting in a
tree stand for five hours talking with

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son about life. And our products get to
do that journey with people.

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And I think that's really cool.

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I think when someone picks up a gun and,
you know, it picks up a Weatherby, it's

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like you know that the quality is there.
You know you can depend on it. You know

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it'll be backed.

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by the people that run the company.

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And I actually think a lot of people buy
a Weatherby for all those reasons, but

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also because they've learned and know
about what's important to the company,

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faith, its family, its father and sons
and daughters and wives and husbands.

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It's more than just a tool you're going
to take out. It's something you can have

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pride in.

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And just so many people have said in the
past that, I bought this because I want

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to pass it on to my son or my daughter,
and they can pass it on to theirs.

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Life's not all about guns.

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It's not all about products we sell,
stuff we ship out the door. It's not all

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about revenue.

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It's about people.