1
00:00:06,480 --> 00:00:11,860
So when I look at the future I want my
kids to live in, it's not the road we're

2
00:00:11,860 --> 00:00:12,860
going down now.

3
00:00:14,340 --> 00:00:17,620
Every time we go through an economic
correction or recession, whatever you

4
00:00:17,620 --> 00:00:21,920
to call it, you just see this kind of
middle class globally getting hollowed

5
00:00:21,920 --> 00:00:22,920
out.

6
00:00:23,820 --> 00:00:27,380
You have working class that's like
barely making rent, and then you have

7
00:00:27,380 --> 00:00:32,020
wealth where it's like Bugattis and
trips to Dubai, and it's just a

8
00:00:32,020 --> 00:00:33,460
different thing.

9
00:00:35,970 --> 00:00:39,170
It's starting to look really hopeless if
you're at the bottom looking up.

10
00:00:40,670 --> 00:00:43,370
And it's also starting to look hopeless
if you're at the top looking down.

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Because the rich people don't want to
just give away money.

12
00:00:47,070 --> 00:00:50,310
And the poor people don't have a great
path to getting there.

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00:00:51,750 --> 00:00:55,150
The change that I want to see happen in
the world is basically building that

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00:00:55,150 --> 00:00:59,310
ladder to get people back up into those
meaningful middle -class jobs, those

15
00:00:59,310 --> 00:01:01,870
careers, where you can make enough money
to spend time with your family.

16
00:01:04,910 --> 00:01:07,930
Make enough money to make the things
that you actually want to do possible.

17
00:01:10,830 --> 00:01:14,970
Being able to go work a normal job and
make enough money to buy a house, have a

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00:01:14,970 --> 00:01:17,470
car, have kids, take them on adventures.

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That's what needs to happen.

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00:01:22,030 --> 00:01:26,490
By kind of showcasing that this is
possible with GoFast, we can kind of

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00:01:26,490 --> 00:01:30,090
light on this whole little niche segment
that we're doing and say, hey, look,

22
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try this.

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00:01:31,050 --> 00:01:33,070
It's kind of like the light on the hill.

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00:02:24,540 --> 00:02:28,700
We've had to have integrity and
transparency and accountability be a

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our business because we effectively
crowdfunded the company.

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00:02:33,080 --> 00:02:38,620
So being able to build the company off
of that kind of pillar is like, hey,

27
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here's what we're working on. We're
being good stewards of your money and

28
00:02:41,180 --> 00:02:43,040
being good stewards of our employees'
time.

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00:02:44,940 --> 00:02:48,960
After graduating college from
engineering, I went to go work on

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00:02:48,960 --> 00:02:51,540
rigs. This is the most interesting job I
could find at a career fair.

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00:02:52,840 --> 00:02:56,160
Kind of got hopeless after working in
that industry. It was a little bit

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00:02:56,300 --> 00:02:57,620
and there wasn't a whole lot of future.

33
00:02:59,060 --> 00:03:03,900
And learned there pretty early on that
the only way to truly affect change in

34
00:03:03,900 --> 00:03:06,420
the world is by making it economically
viable to do so.

35
00:03:08,200 --> 00:03:11,640
A friend of mine was building these big
off -road campers.

36
00:03:12,360 --> 00:03:15,140
Kind of got sucked into that world,
started building these big campers.

37
00:03:16,300 --> 00:03:19,260
During that process, we realized there
was a real hole in the market for

38
00:03:19,260 --> 00:03:22,480
something that was relatively affordable
and really high quality, so something

39
00:03:22,480 --> 00:03:23,480
that wouldn't end up in the landfill.

40
00:03:23,920 --> 00:03:28,440
And we started Go Fast Campers under
that concept and really started building

41
00:03:28,440 --> 00:03:29,540
everything in -house from scratch.

42
00:03:32,320 --> 00:03:37,720
We started on an online forum and
effectively just announced the product

43
00:03:37,720 --> 00:03:42,100
started taking deposits on product and
then committed to a timeline to build it

44
00:03:42,100 --> 00:03:45,280
and proceeded to miss that timeline
drastically.

45
00:03:45,880 --> 00:03:46,880
Like, really bad.

46
00:03:50,360 --> 00:03:54,340
Through that process, we just told
everybody what was going on the whole

47
00:03:54,420 --> 00:03:57,340
And we did our best to kind of, like,
make sure that we're in the shop

48
00:03:57,440 --> 00:03:59,620
but also keeping everyone online up to
date with what's going on.

49
00:04:01,040 --> 00:04:06,260
We were so bad at delivering on time
early on, like, six months to a year

50
00:04:06,260 --> 00:04:07,540
on product, which was not ideal.

51
00:04:08,160 --> 00:04:11,560
The price point was great for the
customer, but that was, like, the only

52
00:04:11,560 --> 00:04:12,560
part of the experience.

53
00:04:13,870 --> 00:04:17,950
We actually ended up buying a truck and
a trailer and delivering product around

54
00:04:17,950 --> 00:04:18,950
the country with houses.

55
00:04:20,110 --> 00:04:26,250
And I overdrafted my debit account like
$30 ,000 paying for gas as I went and

56
00:04:26,250 --> 00:04:28,650
just sleeping in the back seat of this
truck and just delivering campers and

57
00:04:28,650 --> 00:04:30,530
basically shaking hands and apologizing.

58
00:04:32,070 --> 00:04:34,650
Taking showers in people's houses if it
was hot out because I was just sleeping

59
00:04:34,650 --> 00:04:38,350
in the car. So to be out in the field
installing all day and just sweating

60
00:04:38,350 --> 00:04:39,410
in Phoenix, you're 105.

61
00:04:39,790 --> 00:04:41,330
Like, yo, is it cool to take a shower at
your house?

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00:04:44,910 --> 00:04:48,950
From an early age, it got encoded in me
that when you're on a vehicle, you kind

63
00:04:48,950 --> 00:04:50,230
of have to go into full kill mode.

64
00:04:52,930 --> 00:04:55,770
My grandpa's kind of the definition of
the American dream.

65
00:04:56,250 --> 00:04:59,650
Dropped out of high school, got in a
fight, grew up without a father figure.

66
00:05:01,050 --> 00:05:05,890
And he made his career out of building,
owning, and running car dealerships.

67
00:05:06,830 --> 00:05:08,870
He had seven car dealerships in Southern
California.

68
00:05:09,930 --> 00:05:13,190
With the proceeds, he and his buddies
would go down to Baja and blow off

69
00:05:14,840 --> 00:05:18,900
Pretty much started racing to kind of
get out of that headspace of, like,

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00:05:18,900 --> 00:05:20,040
-duty work environment.

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00:05:20,780 --> 00:05:25,500
Gene McPherson has an unmatched history,
unprecedented win record, and an

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00:05:25,500 --> 00:05:30,820
engineering legacy that benefits every
car and truck owner. He and my dad went

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00:05:30,820 --> 00:05:31,900
down to Baja to start racing.

74
00:05:32,140 --> 00:05:36,460
Meanwhile, out on the course, Jeff
McPherson in 753 appears on his way to a

75
00:05:38,720 --> 00:05:40,820
And he pretty much...

76
00:05:41,210 --> 00:05:44,790
helped build the culture that turned
into a full -on factory -raised team.

77
00:05:45,650 --> 00:05:49,410
I mean, going back, that really is
definitely genetic.

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00:05:54,110 --> 00:05:55,950
And kind of got addicted to that.

79
00:05:57,270 --> 00:05:58,790
Off -road, it's just game on.

80
00:06:20,170 --> 00:06:23,730
My dad raced cars for a long time and
moved up to Montana with the whole

81
00:06:23,730 --> 00:06:24,830
when I was like 13.

82
00:06:25,530 --> 00:06:27,590
We kind of got pulled out of that
culture.

83
00:06:27,810 --> 00:06:31,330
So what's been neat is we built Go Fast
without any of those connections.

84
00:06:32,110 --> 00:06:35,070
And I'd go down there and I'd hear
stories from people that were in the

85
00:06:35,070 --> 00:06:36,069
about my grandpa.

86
00:06:36,070 --> 00:06:40,590
These wild stories, crashing airplanes
in San Felipe, just like getting wild

87
00:06:40,590 --> 00:06:41,590
down south.

88
00:06:48,880 --> 00:06:52,060
This is actually where we started the
business. Just this one space alone.

89
00:06:52,440 --> 00:06:54,380
Everything out of this little 3 ,000
square foot space.

90
00:06:54,700 --> 00:06:58,080
That's been swapped out to about 30 ,000
square feet. So the reason our product

91
00:06:58,080 --> 00:07:02,960
is actually able to go fast is because
we have a structural backbone of our

92
00:07:02,960 --> 00:07:09,580
product called the space frame that is
pretty much an internal roll cage that

93
00:07:09,580 --> 00:07:13,320
transmits all the loading from outside,
from all the vehicle loads, from hitting

94
00:07:13,320 --> 00:07:14,580
stuff, going through corners.

95
00:07:15,370 --> 00:07:18,650
brings that load down through that space
frame. It's all triangulated and

96
00:07:18,650 --> 00:07:19,650
brought down to the truck bed.

97
00:07:19,770 --> 00:07:23,750
So this is the camper cart right here.
This represents the tube set for one

98
00:07:23,750 --> 00:07:27,490
camper build. This is really the
backbone, the space frame of our product

99
00:07:27,490 --> 00:07:28,950
really gives us its strength and
rigidity.

100
00:07:29,330 --> 00:07:31,070
And that's a unique thing in our design.

101
00:07:31,370 --> 00:07:36,370
Our product is built to hold up to abuse
that most people don't put their truck

102
00:07:36,370 --> 00:07:40,390
through. But we love hauling ass and
beating our stuff off road. From a

103
00:07:40,390 --> 00:07:43,790
strength, durability, and toughness
standpoint, this is what lets us stand

104
00:07:43,790 --> 00:07:44,790
from the rest.

105
00:07:45,140 --> 00:07:48,300
It's optimized for the lifestyle that we
want to create and live.

106
00:07:50,320 --> 00:07:53,120
So we had a pretty long runway because
it was a really innovative product at

107
00:07:53,120 --> 00:07:56,600
time before Asia started catching up to
us and really competing.

108
00:07:57,120 --> 00:08:00,880
Once that happened, we kind of realized
that we needed to make sure that we were

109
00:08:00,880 --> 00:08:02,200
going to be globally competitive on
pricing.

110
00:08:03,880 --> 00:08:07,600
Getting loans early on at the start of
the business is really challenging. We

111
00:08:07,600 --> 00:08:08,760
actually started using PayPal loans.

112
00:08:09,160 --> 00:08:11,880
buying one piece of equipment at a time
until we have a full -blown machine shop

113
00:08:11,880 --> 00:08:14,660
like this with like over eight CNC
machines in the business.

114
00:08:14,920 --> 00:08:19,220
No matter what we make here, if nobody
can buy it or there's a better product

115
00:08:19,220 --> 00:08:22,580
that's made somewhere else for less
money, that won't work.

116
00:08:23,300 --> 00:08:27,040
These big machines machine all the
extrusions, the big beams, and then all

117
00:08:27,040 --> 00:08:32,299
little guys over here are fully
automated set up to build all the billet

118
00:08:32,299 --> 00:08:33,299
that go into the camper.

119
00:08:33,520 --> 00:08:35,799
Billet is all the things that are
machined from like a solid chunk of

120
00:08:36,539 --> 00:08:38,720
So this is one of the roof rack crossbar
end pieces.

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00:08:39,020 --> 00:08:42,200
You don't see this quality of product
outside of like the gun market, maybe

122
00:08:42,200 --> 00:08:43,559
a race car, motorcycle.

123
00:08:44,059 --> 00:08:47,840
And what allows us to make parts that
are this nice on a product that still

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00:08:47,840 --> 00:08:50,800
a really reasonable retail price point
is automation tools.

125
00:08:52,600 --> 00:08:57,160
So Mike over here is currently running
four different machines at one time by

126
00:08:57,160 --> 00:08:59,040
basically tending to all of these
robots.

127
00:08:59,240 --> 00:09:02,560
These robots are loading and unloading
the machine. And in most machine shop

128
00:09:02,560 --> 00:09:04,620
environments, you'd see one guy for each
machine.

129
00:09:05,360 --> 00:09:08,920
So when you have one guy running four,
you can spread that efficiency across

130
00:09:08,920 --> 00:09:11,180
entire organization and actually pay
people better.

131
00:09:12,760 --> 00:09:15,200
What's really interesting about these
machines is they can also run lights

132
00:09:15,320 --> 00:09:19,480
So being able to run these machines at
night, nobody around, is what that

133
00:09:19,660 --> 00:09:23,660
So this will just dump all these parts
right here into this bucket. It's super,

134
00:09:23,820 --> 00:09:24,820
super simple.

135
00:09:26,860 --> 00:09:29,600
We build a product specifically for your
truck.

136
00:09:30,000 --> 00:09:33,820
And being able to really specifically
tailor that product to that customer, to

137
00:09:33,820 --> 00:09:36,940
that person's truck, drives actual value
for that user.

138
00:09:48,840 --> 00:09:53,260
I've always thought of it more as I kind
of figured out that I was an engineer

139
00:09:53,260 --> 00:09:56,720
rather than necessarily deciding to be
one.

140
00:09:59,260 --> 00:10:02,100
I went to Cornell University in upstate
New York.

141
00:10:02,320 --> 00:10:06,080
I've always liked figuring out how
things work, designing things, making

142
00:10:06,080 --> 00:10:07,320
things, and tinkering with things.

143
00:10:07,560 --> 00:10:11,780
And I like math, so it kind of drew me
to engineering.

144
00:10:13,500 --> 00:10:19,100
I wouldn't say there really is a typical
day, which is one of the most fun,

145
00:10:19,240 --> 00:10:23,240
dynamic parts of the job. One thing
that...

146
00:10:23,630 --> 00:10:30,310
separate, go fast from other camper
companies is our efficient design

147
00:10:32,910 --> 00:10:37,090
We have a templatized design process,
which allows us to really efficiently

148
00:10:37,090 --> 00:10:38,510
through new model design.

149
00:10:39,890 --> 00:10:44,650
That new model could be for a brand new
truck, the example of the 2024 Tacoma.

150
00:10:44,750 --> 00:10:48,070
It could also be for an old truck that
we don't support yet. It could be for a

151
00:10:48,070 --> 00:10:49,230
1987 pickup.

152
00:10:49,490 --> 00:10:52,330
And we'll take some measurements and
photos of the truck.

153
00:10:53,100 --> 00:10:59,940
I'll also 3D scan the truck, and then
we'll fine -tune the design to make

154
00:10:59,940 --> 00:11:03,980
sure it fits and looks as good as every
GoFast camper should.

155
00:11:05,640 --> 00:11:10,500
Everything that we build is purpose
-built for that end user in what we call

156
00:11:10,500 --> 00:11:12,580
low -volume, high -mix environment.

157
00:11:12,820 --> 00:11:14,220
So we don't even batch campers.

158
00:11:14,640 --> 00:11:18,560
So the guys and gals here in small parts
actually go through and pull all the

159
00:11:18,560 --> 00:11:22,020
parts off the shelf to build one
camper's worth of inventory.

160
00:11:22,260 --> 00:11:25,360
And all these parts are getting made to
end up on this cart. If there's a

161
00:11:25,360 --> 00:11:27,280
problem, we can make a rolling design
change.

162
00:11:27,620 --> 00:11:29,440
Or just go back to the design space,
maybe.

163
00:11:29,800 --> 00:11:32,540
Pass -throughs for the switch on the
buttons on the bed rails.

164
00:11:32,880 --> 00:11:35,960
And what that allows us to do is have
zero dead stock.

165
00:11:36,180 --> 00:11:38,600
So everything in this whole building is
here for about a week.

166
00:11:39,340 --> 00:11:42,460
And you're not, as a customer, going to
be paying for all of the surplus

167
00:11:42,460 --> 00:11:47,840
inventory or storage fees or us having
to sell through products until the next

168
00:11:47,840 --> 00:11:50,920
generation comes out. We added some
functionality to them, like on the back.

169
00:11:51,160 --> 00:11:54,340
These are now threaded to receive
another billet piece on the back for our

170
00:11:54,340 --> 00:11:57,480
latches. Really focusing on you, the
consumer, and setting you up for success

171
00:11:57,480 --> 00:11:59,600
with the most dialed product you can
possibly get.

172
00:12:01,060 --> 00:12:03,440
And that's really hard to do with Asian
goods.

173
00:12:08,229 --> 00:12:12,350
People roll into our install bay with
really cool trucks modded out like this

174
00:12:12,350 --> 00:12:15,850
one. We got diode dynamic lights all
through the bumper and up top here.

175
00:12:16,390 --> 00:12:20,690
Badass company, American made. We got
deck drawers in this truck in

176
00:12:20,930 --> 00:12:24,210
Really nice. You throw the camper on top
and you have your whole ecosystem

177
00:12:24,210 --> 00:12:27,730
living on the back of your truck. It's
something that you can rip in Baja for

178
00:12:27,730 --> 00:12:30,270
months. We have people that live full
time out of these.

179
00:12:30,670 --> 00:12:33,010
We really like to see USA Source
materials.

180
00:12:33,720 --> 00:12:37,440
We'd like to represent that capable kind
of American -made manufacturing and

181
00:12:37,440 --> 00:12:38,440
bring it back.

182
00:12:39,280 --> 00:12:44,540
You can create this brand that's made in
USA. You can build your brand tenants

183
00:12:44,540 --> 00:12:46,060
and the vibe on made in USA.

184
00:12:46,480 --> 00:12:49,460
But at the end of the day, if a product
falls short, your brand's only going to

185
00:12:49,460 --> 00:12:50,460
carry you so far.

186
00:12:51,220 --> 00:12:55,420
There seems to be this confusion around
American manufacturing where it's like

187
00:12:55,420 --> 00:12:58,640
hard work. Like, let's go do labor.
Let's go sweat.

188
00:12:58,880 --> 00:13:02,740
Let's have... blue collar manufacturing
jobs. Let's bring that back.

189
00:13:02,940 --> 00:13:05,860
What people miss is that America has
always been around ingenuity.

190
00:13:06,180 --> 00:13:10,100
It's always been this environment of
freedom that allows people to come up

191
00:13:10,100 --> 00:13:12,060
interesting new ideas to make things
better.

192
00:13:12,300 --> 00:13:15,940
So we do all the sewing. We do pretty
much every process in -house, but sewing

193
00:13:15,940 --> 00:13:19,320
and fabric is kind of one of the most
interesting ones because it's one of the

194
00:13:19,320 --> 00:13:21,080
areas where our country is least
proficient.

195
00:13:21,480 --> 00:13:24,540
And we're not looking just to make
things here for the sake of making them

196
00:13:24,600 --> 00:13:27,280
We're looking to make meaningful jobs
that make real value.

197
00:13:27,540 --> 00:13:28,680
We have a bunch of really...

198
00:13:28,920 --> 00:13:33,040
skilled craftspeople that also use a lot
of automated equipment in the fabric

199
00:13:33,040 --> 00:13:35,280
area to kind of multiply their efficacy.

200
00:13:37,680 --> 00:13:40,320
I started out running a sewing machine
when I was in seventh grade.

201
00:13:40,640 --> 00:13:44,260
Oh, I got a job working in an auto
interior shop making custom interiors.

202
00:13:44,260 --> 00:13:47,320
ran my own shop for about 20 years. Big
rack of material you're seeing right

203
00:13:47,320 --> 00:13:50,520
there gets rolled through and is laser
cut. Basically cuts all the patterns.

204
00:13:52,440 --> 00:13:56,500
This is some of the best state -of -the
-art Kansas stuff going on.

205
00:13:56,990 --> 00:14:03,290
And from there, everything gets either
sewn or heat welded,

206
00:14:03,390 --> 00:14:08,190
almost more constructed like a raft.
Everything's going on a car, so you can

207
00:14:08,190 --> 00:14:09,290
make it really, really burly.

208
00:14:09,730 --> 00:14:14,330
I think it's a preconceived notion when
it comes to making stuff in the States

209
00:14:14,330 --> 00:14:19,750
that we can turn on all this old
infrastructure that we use before we

210
00:14:19,750 --> 00:14:20,750
everything.

211
00:14:21,410 --> 00:14:24,570
There's a reason that those jobs left
and went overseas.

212
00:14:24,810 --> 00:14:25,810
It was cost.

213
00:14:26,730 --> 00:14:30,910
The next phase of our picture of
American manufacturing isn't just going

214
00:14:30,910 --> 00:14:32,970
hard work. It's going to be ingenuity.

215
00:14:38,570 --> 00:14:41,890
When you look down the line, you can see
all those hits. It's like all those

216
00:14:41,890 --> 00:14:42,990
little hit points.

217
00:14:47,960 --> 00:14:52,100
little rivet gun right here built the
first 4 000 campers here at go fast and

218
00:14:52,100 --> 00:14:56,040
was responsible for probably about the
first quarter of them at least this job

219
00:14:56,040 --> 00:15:02,540
is day in day out bucking rivets 10
hours a day and it's loud it's hard

220
00:15:02,540 --> 00:15:05,820
a lot of vibration a lot of joint pain a
lot of fatigue that comes out of this

221
00:15:05,820 --> 00:15:09,620
i've i've been there would you rather do
this for 15 bucks an hour which is the

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market value for this job or oversee
this robot that'll get that job done in

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minutes versus 10 hours

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I started out building the V1 campers,
and I just stuck with through college. I

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was part -time and moved into building
the V2s and helping implement how we

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build them and the process we'd use to
build them.

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Then graduated and got my engineering
degree, and now I'm doing a lot of the

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engineering.

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How do we build back American
manufacturing? How do we create things

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tangible value?

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Because at the end of the day, there's
three ways to create value. You can mine

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it, you can farm it, and you can
manufacture it.

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And effectively, the value drives power.
And the problem is that that value is

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being consolidated into countries and
governments.

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And the more consolidation there is in
that power, we're going to end up with

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leadership that doesn't represent the
individual.

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And we're going to end up with this
really upside -down economy, and we're

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already seeing ramifications of that.

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In order to kind of break out of that
path towards global war and caste

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we need to get more people making more
stuff, bringing more value and getting

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representation.

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And that's a much bigger picture of what
I want to see in the world, right?

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Going to work and seeing people building
the campers and having a connection to

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the thing that they're building by hand
every day is incredibly fulfilling.

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When you don't have a clear picture of
how things get made now versus how they

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got made in the 70s and maybe the 80s,
you don't really know how to be

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competitive at the global level.
Building the tent in the back over

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will go together. Using these automation
tools is the key to the future of

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American manufacturing.

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After the tent gets installed on that,
the side panels go on, you have just

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about everything in -house. And this is
a really fast process. It basically goes

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into final assembly.

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About three four days by the time we
actually start manufacturing the product

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when it's actually completed

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Right

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around the corner here is actually where
we started go

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fast and I remember spending one cold
Montana winter in here

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prototyping a bunch of parts and putting
together the first concept so it's this

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shop over here with the open rolled up
door it's pretty cool let's see it's

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it's been a long time since i've been
here but it's a tiny little space it's

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probably only a thousand square feet of
shop space so now we're pulling up to my

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dad's old shop where the race truck that
my grandpa built and my dad raced with

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him is being stored my grandpa was a

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businessman so He was around when I was
little, but it wasn't like a traditional

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grandfather -grandson relationship.

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Because he died at work.

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I think that that same spirit of
adventure and that pioneering, that's

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we're trying to do in order to make a
future for our kids.

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When I look back at my grandpa's life, I
think it kind of showed me this is

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what's possible.

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And I also saw the sacrifices that it
took to get there.

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So as opposed to saying, hey, we're
going to sell some campers locally.

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neat to see some around Montana. It's
like, hey, no, this could be global.

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There's no reason we can't go all over
the world.

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Yeah, so we were able to secure 42 acres
of land in Manhattan, Montana, the

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Little Apple.

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Kind of a complete development center
that's going to allow for...

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us to help other manufacturing
businesses that want to make stuff here

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America exist and also be the future
home of a 50 ,000 square foot shop for

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I don't think anybody should work as
much as he did. He really busted ass.

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But I do think that it's going to take
hard work to build back the American

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middle class.

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There's a quality of life that can be
met as long as we really focus on

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efficiency and kind of working smart.

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Doing hard, challenging things is really
important, but also making sure that

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you're there for your family is equally
as important and there for your

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community as well.

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Kind of figuring out how to draw that
line between building something that's

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and successful and works well, but also
creating something that is meaningful

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and important.

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Ideal situation is that people see
what's possible to go fast and see, hey,

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could do that for women's apparel. I
could do that for the cycling industry.

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I could do that for...

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Food.

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Really anything.

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And take that and use it to make a ton
of money.

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Taking new approaches to old problems is
what makes America great, makes America

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interesting, and will continue to make
America amazing.

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I could not be more thankful to grow up
in that environment where we get to see

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those examples every day of people that
think differently and take on those

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hopes and dreams. And I think that's
America's number one export is

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And we need to start backing that up a
little bit with manufacturing.