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I went to the University of Wyoming, and
I've never been anywhere where I got

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made fun of for going to Wyoming by
everybody in Nebraska, and everybody in

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00:00:29,540 --> 00:00:31,360
Wyoming made fun of me for being from
Nebraska.

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You know, just because we're out here in
the Midwest doesn't make us dumb.

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I'll tell you what, I'd put our work
ethic against any company in the world.

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Our employees, they're independent, they
work hard. You know, we don't deal with

7
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the entitled crap, you know.

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Out here, we do for ourselves.

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00:00:52,110 --> 00:00:54,710
You don't rely on the government or
anybody else.

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There was a guy one time, he said, where
are you from? I said, I'm from

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Nebraska. Never been there.

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Never want to go. And I looked at him, I
said, that's great, because we don't

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want you.

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And I might have had an expletive in
there.

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And he's like, huh?

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We don't want Californians moving into
Nebraska. We don't, we like it.

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00:01:12,430 --> 00:01:16,130
I had a boss one time, he said, if I hit
the lottery, I'm going to buy Nebraska,

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put a fence around it.

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So what makes a good bullet or a bad
bullet completely depends on the job of

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bullet. Generally, you want consistency,
though, because you're going to

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continue to shoot and you want the same
thing to happen every single time.

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Hopefully that's the right thing. It's
successful in its performance with the

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job that you're trying to do, but it
really depends on the job that you're

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trying to do.

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00:02:27,470 --> 00:02:29,610
I'm loading up some test rounds.

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00:02:31,430 --> 00:02:35,250
Doing a dispersion test with three
-weight Winchesters, so testing a couple

27
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different propellants.

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Like on the factory floor, we can load
up each batch individually with each

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powder that we're looking for and we
don't have to switch the machine over or

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anything like that. So right now I'm
setting the cartridge overall length or

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far the bullet is seated down into the
cartridge case.

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I start it out longer than I want it to
be and then slowly work my way down

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until I get to the desired length.

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The research and development staff, if
you want to call it that, is more so a

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00:03:05,040 --> 00:03:06,040
group of...

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00:03:07,000 --> 00:03:08,400
the entire cross -section of the
company.

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You have guys that work in production
all day that are contributing to those

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efforts. You know, that's not their main
focus, but the fact that their main

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focus plays into the aspects of research
and development mean that they have

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valuable input that you probably
wouldn't get from those more regimented

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gatherings that you have at a lot of the
companies that are out there.

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Who needs a great bullet? I would say
everybody, depending on their

43
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It may be, let's say you're doing
plinking or volume target recreational

44
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shooting. Greatness may come in the form
of value.

45
00:03:49,190 --> 00:03:53,470
Maybe you're stretching the extreme
limits on ballistic performance and

46
00:03:53,470 --> 00:03:55,650
shooting a target that you can barely
see with the naked eye.

47
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In that case, you need different levels
of greatness. You need consistency and

48
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efficiency and things like that. So I
think everybody needs greatness. It's

49
00:04:03,430 --> 00:04:05,550
defined differently based on what
they're doing.

50
00:04:05,870 --> 00:04:10,570
So over here is the 300 -meter range
that we have. We do a lot of dispersion

51
00:04:10,570 --> 00:04:13,770
testing and a little bit of short -range
radar testing here.

52
00:04:14,290 --> 00:04:16,829
Jayden was loading up some .308 ammo for
us to do.

53
00:04:17,870 --> 00:04:22,250
I've got my personal rifle here I use in
TAC -class PRS matches just to get a

54
00:04:22,250 --> 00:04:26,830
better idea of, you know, what stuff
works for everybody and not just, you

55
00:04:26,830 --> 00:04:28,450
what works out of one gun or one
situation.

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00:04:28,750 --> 00:04:30,910
Right here we've got our Doppler radar.

57
00:04:31,190 --> 00:04:34,890
So what this does, we use it to measure
the drag of the bullet as it travels

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through the air.

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00:04:35,800 --> 00:04:40,600
It does that by sending off a radio
frequency, and what you end up getting

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you get a line of that bullet from when
it leaves the muzzle all the way until

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it gets to the target.

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What we do mostly here is dispersion
testing. We'll shoot a bunch of

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rifles. Whenever we make new bullets or
new cartridges, all of those pretty much

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get shot down at this range. So we try
to do as much testing as possible before

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00:04:58,340 --> 00:04:59,900
it gets into the hands of the customers.

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00:05:01,710 --> 00:05:05,410
Right now we're doing a propellant test.
So we're testing a certain bullet and

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00:05:05,410 --> 00:05:08,590
cartridge with a couple different
propellants and seeing what the effect

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00:05:08,590 --> 00:05:13,490
is. And so we'll use information like
that to maybe modify a bullet design or

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maybe that will impact a factory ammo
load that comes out, something along

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lines.

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00:05:40,430 --> 00:05:44,110
Back in the day when I first started
here, of course I had all kinds of

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00:05:44,110 --> 00:05:46,630
motorcycles. I worked for the cycle shop
at part -time.

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So I'd come in here and I'd go through
the car parking lot, try to do

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00:05:53,170 --> 00:05:56,810
around through the parking lot, ride
clear out into the dirt.

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00:05:57,110 --> 00:06:02,270
When I started having children, my wife
and I couldn't really pack them on the

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00:06:02,270 --> 00:06:05,070
motorcycle anymore, so I pulled the
motorcycles off.

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00:06:05,470 --> 00:06:10,420
And then years later when the kids
started graduating from high school, Got

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00:06:10,420 --> 00:06:14,400
motorcycle, and I started working on it,
and I brought the gas tank in here to

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00:06:14,400 --> 00:06:16,200
clean it up and do some work on it.

80
00:06:16,620 --> 00:06:20,600
And that was back when I was in my 40s.

81
00:06:21,060 --> 00:06:23,520
Now I'm in my 60s and still riding.

82
00:06:25,720 --> 00:06:29,600
Spent a lot of time on the bike when I
was younger, so it's just a comfortable

83
00:06:29,600 --> 00:06:36,580
place for me to be. Free, it just gets
my adventure mode revved

84
00:06:36,580 --> 00:06:38,220
up. Makes me feel free.

85
00:06:39,790 --> 00:06:40,790
I don't know, comfortable.

86
00:06:40,990 --> 00:06:43,290
I just feel comfortable on a motorcycle,
I guess.

87
00:06:43,970 --> 00:06:45,250
It's good to be in America.

88
00:06:46,430 --> 00:06:51,750
Free means that I can make my own
decisions on what I do and how I do it

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where I do it.

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00:06:53,870 --> 00:07:00,590
Well, as far as philosophy and life, I
think your character is better

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00:07:00,590 --> 00:07:05,770
built by what you do and how you treat
people.

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00:07:11,570 --> 00:07:15,030
Welcome to Hornaday West. This is where
the magic happens out here.

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00:07:15,570 --> 00:07:20,890
At Hornaday West, we do all the
assembly, packaging, inspection, and

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00:07:20,890 --> 00:07:21,729
our products.

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00:07:21,730 --> 00:07:24,590
As you can see here, we're in the
receiving area right now.

96
00:07:24,830 --> 00:07:26,790
These are all cartridge cases and
components.

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00:07:27,030 --> 00:07:29,710
They're getting ready to be fed into the
assembly process for production.

98
00:07:30,230 --> 00:07:34,290
That's kind of the start of it. We have
multiple trucks coming in daily to feed

99
00:07:34,290 --> 00:07:38,230
both our pierce and priming operation as
well as our ammo loading operation.

100
00:07:38,840 --> 00:07:40,980
And that's pretty much a constant flow
in and out of here.

101
00:07:42,260 --> 00:07:49,180
I live the American dream every day by
getting up knowing that in

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00:07:49,180 --> 00:07:50,700
my position, I help people.

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00:07:51,080 --> 00:07:55,980
A lot of my job isn't just making sure
that all of the ammo that goes out the

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00:07:55,980 --> 00:07:57,120
door is 100 % perfect.

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00:07:57,440 --> 00:08:00,840
A lot of it is coming in and listening
to your people.

106
00:08:01,160 --> 00:08:05,620
This is one style of machine that we
load ammo on, but we're running some

107
00:08:05,620 --> 00:08:06,620
ammo right here.

108
00:08:07,090 --> 00:08:10,890
The way the machine works, you see the
cartridge cases feeding up through the

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00:08:10,890 --> 00:08:12,070
elevator into the hopper.

110
00:08:12,710 --> 00:08:15,170
We've got multiple detects throughout
this machine.

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00:08:15,610 --> 00:08:18,490
First thing we're doing is checking for
the height of the case to make sure that

112
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our head space is accurate.

113
00:08:19,830 --> 00:08:22,910
And then throughout the process, we've
got our powder feeding mechanism.

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00:08:23,630 --> 00:08:27,650
And then when the ammo is a finished
product of ammo, we feed it into the

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00:08:27,650 --> 00:08:28,890
inspection and packaging process.

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00:08:30,110 --> 00:08:33,250
My favorite part of my day is
interacting with the people.

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00:08:34,570 --> 00:08:39,030
That's kind of why you get into a
leadership role is we really try to take

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of our people here and give them the
keys to success.

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00:08:42,590 --> 00:08:45,590
So we're constantly trying to interact
and figure out how we can make things

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better. And we get most of our good
ideas and feedback from those people.

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Okay. So as you can see on a lot of
these, a lot of them are just dense.

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00:08:55,630 --> 00:08:58,450
And, yes, they're dense. They're not
going to do anything, but they're not

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00:08:58,450 --> 00:09:00,990
level of quality that we want our
consumers to get.

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00:09:01,690 --> 00:09:05,990
So anything like this is going to be
pulled out and put to the side so our

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00:09:05,990 --> 00:09:07,230
customers do not receive that.

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00:09:07,450 --> 00:09:12,350
A lot of it is coming in and listening
to your people and making sure that you

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00:09:12,350 --> 00:09:13,650
understand their needs.

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00:09:14,110 --> 00:09:18,050
They're not just a number. They are a
part of your family.

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00:09:18,370 --> 00:09:21,090
I'm here with them as much as I'm at
home.

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00:09:21,490 --> 00:09:26,250
So if I'm helping them be successful,
not just in their work life and their

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personal life, it gives me a lot of
value in what I do.

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00:09:43,660 --> 00:09:47,360
I grew up in Grand Island, born here in
49, same year the company started.

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Had a great lifestyle, I thought.

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00:09:50,520 --> 00:09:56,260
I remember how easy it was for my mother
to dress us in the summertime because

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00:09:56,260 --> 00:10:00,720
it was a white t -shirt and blue jeans
and that was it, you know. I think

136
00:10:00,720 --> 00:10:04,260
growing up in Nebraska was a really
wonderful time.

137
00:10:04,880 --> 00:10:07,280
I think I had a pretty nice childhood,
frankly.

138
00:10:09,200 --> 00:10:12,300
If I had to describe my father in one
word, smart.

139
00:10:13,670 --> 00:10:14,670
You want some more words?

140
00:10:16,970 --> 00:10:18,670
Oh, it drives me nuts he's so smart.

141
00:10:19,050 --> 00:10:23,850
There's times when we're sitting in
meetings and you look at him and go, how

142
00:10:23,850 --> 00:10:25,670
you come up with that? How do you know?

143
00:10:28,150 --> 00:10:29,150
I love it.

144
00:10:29,410 --> 00:10:30,450
I've always loved it.

145
00:10:31,790 --> 00:10:32,790
I've loved it since.

146
00:10:33,930 --> 00:10:38,130
I was a little boy and I come in here. I
don't have any operational

147
00:10:38,130 --> 00:10:41,590
responsibility for what goes on here at
all.

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00:10:41,990 --> 00:10:48,910
But I do think I see how our company can
proceed and the

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00:10:48,910 --> 00:10:53,050
things that we can do to make it better.
That's been my thing.

150
00:10:53,290 --> 00:10:54,750
We can do this better.

151
00:10:55,340 --> 00:11:01,120
to improve our lives here, make our
company stronger, make our products

152
00:11:01,380 --> 00:11:07,160
make our customers happier, make our
employees more productive, make

153
00:11:07,160 --> 00:11:10,800
get along better and be prosperous.

154
00:11:11,160 --> 00:11:12,620
And I love it.

155
00:11:15,260 --> 00:11:18,360
They're all doing the same job and
they've been doing it all along.

156
00:11:18,680 --> 00:11:21,420
They were all manufactured in the...

157
00:11:21,710 --> 00:11:25,270
in the 30s before the war and during the
war.

158
00:11:25,650 --> 00:11:29,670
So is there some special emotional
attachment?

159
00:11:30,250 --> 00:11:32,170
No. It's a machine.

160
00:11:32,770 --> 00:11:34,950
Not like your first straw.

161
00:11:35,350 --> 00:11:40,050
Or when you conceive your first child.

162
00:11:40,390 --> 00:11:42,570
It's not just that.

163
00:11:54,830 --> 00:11:55,990
What do you want for your children?

164
00:11:56,250 --> 00:12:00,530
What I want for my children is to be
happy with life. I don't care what they

165
00:12:00,530 --> 00:12:04,170
as long as they're having a good life
and enjoying it and they're doing what

166
00:12:04,170 --> 00:12:08,650
they want to do. What more could you ask
for your children? I don't see this as

167
00:12:08,650 --> 00:12:13,810
some sort of legacy, as something that
has to exist into perpetuity.

168
00:12:14,670 --> 00:12:16,050
We're a very small family.

169
00:12:16,390 --> 00:12:22,750
My grandson is the last of the Hornady
name, and I don't know whether...

170
00:12:23,040 --> 00:12:26,620
He'll come here or my granddaughter will
come here. Maybe they will, maybe they

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00:12:26,620 --> 00:12:29,900
won't. But again, what I want for them
is to be happy.

172
00:12:30,640 --> 00:12:34,740
They'll have a good life. Go find what
you want to do and enjoy it.

173
00:12:35,420 --> 00:12:38,320
If you're doing something that you love,
it's never work.

174
00:12:38,960 --> 00:12:40,560
What more could you ask for?

175
00:12:40,820 --> 00:12:43,820
When my son was giving me a bad time
today, he said, don't you ever have fun?

176
00:12:43,940 --> 00:12:45,680
No, I don't, never.

177
00:12:46,180 --> 00:12:49,880
But that's not true. But I find it hard
to get out of here.

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00:12:50,920 --> 00:12:52,060
I don't like to leave.

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00:12:54,030 --> 00:12:56,370
What's the most important part of
Hornady? It's the people.

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00:12:56,990 --> 00:12:58,510
I mean, I love these people.

181
00:12:58,770 --> 00:13:01,910
I love working here. I love my job.

182
00:13:02,170 --> 00:13:05,350
And I would just as soon hang out with
them as I would anybody in the world.

183
00:13:05,830 --> 00:13:08,790
There's not a box of bullets worth an
employee missing a baseball game.

184
00:13:09,230 --> 00:13:13,650
You know, we work to live, not live to
work.

185
00:13:14,690 --> 00:13:17,730
And we try to make it as fun as
possible.

186
00:13:19,590 --> 00:13:21,850
Why go to a job and be miserable?

187
00:13:22,460 --> 00:13:24,380
Let's make this as fun as we possibly
can.

188
00:13:24,660 --> 00:13:30,460
But then they took a picture of me and
put me on a dummy up on the front roof

189
00:13:30,460 --> 00:13:33,900
right out here, like Santa riding a
sleigh.

190
00:13:34,220 --> 00:13:38,600
And, you know, there's plenty of times
it was one of those dumb rednecks doing

191
00:13:38,600 --> 00:13:44,480
out in Nebraska. I love being that guy.
You know, we're dumb. We're in Nebraska.

192
00:13:45,340 --> 00:13:50,180
But I also like being the guy who's the
dumb redneck kind of kicking other

193
00:13:50,180 --> 00:13:51,180
people's ass.

194
00:14:07,240 --> 00:14:07,660
hey guys

195
00:14:07,660 --> 00:14:14,600
do

196
00:14:14,600 --> 00:14:21,520
whatever you want appreciate it

197
00:14:21,520 --> 00:14:28,220
so that's my friend john b who is their
fantastic customer their

198
00:14:28,220 --> 00:14:35,140
local gun shop they carry lots of our
stuff even though begrudgingly they

199
00:14:35,140 --> 00:14:36,140
have some off -brand

200
00:14:37,160 --> 00:14:42,840
crap. We try to listen as much as we
can. And when you get answers or a lot

201
00:14:42,840 --> 00:14:46,780
times it's aha moments. If John says
something about, hey, this packaging

202
00:14:46,780 --> 00:14:51,760
stinks, then we're going to go change
it. And we're not going to change it for

203
00:14:51,760 --> 00:14:52,760
next year.

204
00:14:53,260 --> 00:14:56,120
We're going to try and change it for
next week. And if it's not next week,

205
00:14:56,120 --> 00:14:57,120
going to be next month.

206
00:14:57,340 --> 00:14:59,740
That's something that's really hard for
a lot of companies to do.

207
00:15:00,430 --> 00:15:03,570
Because they have so many people in
between whoever's collecting the

208
00:15:03,570 --> 00:15:06,710
and whoever's making the decision, and
they're worried about budget, and

209
00:15:06,710 --> 00:15:13,350
worried about issues or somebody telling
them no. Well, my dad might tell me no,

210
00:15:13,450 --> 00:15:14,990
but I'm still probably going to go do it
anyway.

211
00:15:15,250 --> 00:15:19,710
I guarantee he goes and does stuff
without talking to me. But, you know,

212
00:15:19,710 --> 00:15:22,410
a dynamic that we have that other people
don't.

213
00:15:23,050 --> 00:15:24,550
It's part of the fun of being a family
business.

214
00:15:25,090 --> 00:15:27,750
John's in a family business. I'm pretty
sure he does anything he wants around

215
00:15:27,750 --> 00:15:29,430
here and doesn't ask very many people.

216
00:15:30,010 --> 00:15:31,230
So, maybe.

217
00:15:32,410 --> 00:15:38,210
How do you,

218
00:15:38,330 --> 00:15:41,150
Jason, want to be, like, remembered?

219
00:15:43,750 --> 00:15:45,370
He was fun to have in hunting camp.

220
00:15:51,500 --> 00:15:55,940
Everybody's got their own hunting camp.
It might be camping. It might be, you

221
00:15:55,940 --> 00:15:59,100
know, Sturgis is going on. It might be
the motorcycle rally. It might be

222
00:15:59,100 --> 00:16:02,060
whatever it is, you know.

223
00:16:03,440 --> 00:16:05,980
See, I don't know why that got to me.

224
00:16:07,880 --> 00:16:10,440
But never really had anybody ask me.

225
00:16:11,760 --> 00:16:15,500
Told my kids, we're not having a funeral
when I die.

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We're having a party.

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I'd rather have people remember me as
fun, hardworking, smart, cool, fun to

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in a hunting camp.

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It doesn't have anything to do with who
shot the biggest deer or any of that.

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The memories are from the campfire.

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Started at Hornaday in 1983, about 40
years in.

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Never really would have thought that I
would have stayed in one place for 40

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years, but my previous employer was a
large corporation.

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I mean, it was a very corporate, strict,
rigid, shut up and do your job type

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place. You know, worked there four
years, got laid off, you know.

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You know, they had a workforce of 1 ,100
people at the time.

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And by the time they got done laying
people off, they had a workforce of 650.

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They didn't care who you were, how good
you were at your job.

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They don't care. If your hire date was
between this window and this window,

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you're out.

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That's the way it was back in 1982.

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In 1983, come to Hornady Manufacturing,
and it's been great since.

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Having that job, being able to save
money.

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Because you're actually making something
you're not worried about whether or not

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you're getting laid off.

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And, you know, getting married, starting
your family, having your kids, having

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your kids grow up, having your kids go
to college, move away, that kind of

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thing. That's the American dream.

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Having a chance of being successful.

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But, you know, it's not going to be
handed to you.

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You've got to work for it.

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I think I've done that.

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It's just like anything else. If you
give a half -hearted effort, you're

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to have half -hearted results.

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I remember telling Steve this when he
was interviewing me.

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I go, I want to get good at something,
and then you won't want to lay me off.

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And he hasn't yet. He's threatened to
fire me a few times. We always joke

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that.

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But I think I've held up my end of that
bargain. I've tried to get good at what

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I'm doing.

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Never have quit on it. You know,
whatever gets thrown at me, okay, we're

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to get this figured out.

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And so far we have.

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America, as most of us know it, is a
place where you can walk down the street

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without thinking twice about your
safety.

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You can travel across the country to
somewhere you've never been and not

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worry about your safety.

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And in most parts of the world and
through history, that's not quite the

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and it's very easy to become complacent.

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Hornady gets to have or the impact that
they have is the continuation of

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the Second Amendment in the United
States.

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It's true meaning and what it has done
for freedom and

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opportunity and things like that. I
don't think it can be denied that if you

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look historically, that's the bar on the
door.

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and the fact that Hornady does a lot to
support the Second Amendment and the

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company involved with the Second
Amendment activities, I think that's the

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biggest overall contribution.

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Because if that goes away, history tells
us a very, very bad story.

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We have such a good thing in America.

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It's the best economy. It's the most
diverse. We have so much.

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opportunity that really we should all
shut up pinch ourselves and remind

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ourselves how lucky we are there's no
question america is the greatest

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nation on earth we are the nation of the
world that is the only one

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on the planet the only one that will
ever be the only one that could ever be

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that's what america is i'm proud to be
here