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Hard work is a funny thing, right?

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Because everybody applies their
perception of hard.

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And because that perception of hard is
very different today than it was before,

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I think hard work today is under attack
because the perception of hard is under

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attack.

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Doing less is never better. Doing more
always seems to work.

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I can say for me, at times, I haven't
worked hard enough, and those are the

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times I'm most disappointed in myself.

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I think if you looked at the American
dream, the people that came way before

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they were just willing to do the work to
build a better life.

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That's kind of the American dream
wrapped up. Are you willing to do the

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make a better life?

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And they were.

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Will my kids understand the American
dream?

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I mean, God, I'm going to grind it into
them.

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It's going to be painful.

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And I think they're set up for a bunch
of failures.

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But I'm not going to use that as an
excuse.

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We're just going to keep trying to teach
them what it is to work hard.

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So the first thing we had to do was we
cut the hole in the barn to put the

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brewing equipment in.

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And once we got the brewing equipment
in, we had to figure out how to use it.

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this was some of our first kind of
chemical equations. I don't quite

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but Freddie, my master builder, and
Kobe, my brother, they had Lawrence, the

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master brewer, teach them how to do all
this.

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So we started writing it down.

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They were like, where should I write it?
I was like, write it on the wall.

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Kip brings an intense energy that

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I've never seen in another human being.

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He's like a force. If you work with Kip,
he's going to push

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you really hard. And that's not for
everyone, but if you can

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handle it and you can try to keep up,
you can go on this ride with him

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and get to the point where you realize,
okay, I can put up with some hip storms

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every now and then because it's worth
it.

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When I was probably six, we were camping
in Montana with my

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grandfather, my brother, and myself, and
I think I...

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I vividly remember like a bear outside
of our tent, and I just didn't want to

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there anymore and just cried, and
everybody was just like, ah, it's fine,

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okay, and I was scared to death.

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It doesn't matter that you're scared.
You can't change where you're at in

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You can only do more.

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My father was a Marine, and he was a
Vietnam vet, and he took pride in what

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did. And so when he did something, he
did it 110%.

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And so even just watching him put his
uniform on in the morning, it was like

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every little detail was taken care of.

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My brother and I were tight growing up,
you know, typical brothers. He's only a

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year and a half older than I am.

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He's a Marine, hardworking.

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We battle a lot. We're very different,
but we have the same vision.

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So he can take apart his whole Harley in
the living room.

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I can't take apart my flashlight.

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So we're very different from that
perspective. But, yeah, we grew up the

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kind of way, living outside.

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Kip was in college in the University of
Maryland playing lacrosse.

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I joined the Marine, so different world,

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worlds apart kind of thing.

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I met my previous partner, Kevin Plank,
while we were at University of Maryland.

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And he had this crazy company he
started.

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He was making tight -fitting shirts.

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And he was working out of his
grandmother's basement.

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And I was like, wow, these shirts are
amazing. And I tried one for lacrosse.

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And I went right back to him and was
like, how can I help?

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And I started packing boxes in his
grandmother's basement.

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So at Under Armour, when we first
started, it was really just two of us.

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worked all day, all night.

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That's the thing that I would press upon
people on starting anything.

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There is no such thing as nine to five.

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I think our first year in business, we
probably lost 17 grand, and when I left,

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we were at about $4 billion.

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When I left Under Armour, the only thing
I was thinking about was what's next. I

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wasn't thinking about the last 20 years.
I was thinking about the next 20 years.

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We're going to make some rent tap
handles.

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We made these for the tap room, and they
worked out really good. So we

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have three jockey boxes that we use for
off -site events and different

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00:07:04,800 --> 00:07:05,800
marketing things.

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And instead of them just having the
plain old black plastic

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handle, we're going to make a...

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00:07:14,890 --> 00:07:18,570
some more wrenches to put on our jockey
box.

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00:07:24,590 --> 00:07:30,050
Actually, when I was at Under Armour, my
brother had left Under Armour, and we

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had started to use my farm, started to
grow hops.

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So I had already kind of planted a seed
that there was something that I was

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really interested after Under Armour.

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So we wanted to use our farms. We wanted
to be outside and use our outdoor

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background to build a business. We just
didn't know what it was.

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And then, you know, we spawned this idea
after growing hops for a few years and

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selling it to other people.

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We were like, man, we just need our own
beer brand. We just need to use our own

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hops.

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00:08:07,260 --> 00:08:10,680
I actually started a custom car shop,
truck shop.

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And we ran it for about a year and a
half. And we had really poor success,

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we had to shut the shop down. But I
wanted to keep the team because they

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geniuses. And so we took a bunch of car
mechanics, and we taught them how to

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brew beer. And I hired a guy from
Corvallis, Oregon, who was a beer

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he taught us for a year.

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And we're master brewers now, so we
started off canning.

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I remember the first day the tap room
opened.

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And, you know, it's jam -full and we're
doing well. And I went over and I said,

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you've got to be happy.

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00:09:01,700 --> 00:09:03,900
And we're looking around and he goes, at
what?

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00:09:04,520 --> 00:09:07,720
And I said, look at all these people.
Like, they're consuming beer and we're

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doing well.

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He goes, nah, man.

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He goes, we're on to the next thing.

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The drive that it takes to get where
he's going.

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He goes hard.

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And if you're next to them, you're going
hard, too, or you're left behind.

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You know, I grew up with a dad who
worked on furnaces, drove an old truck.

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Mom drove a school bus.

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That's where my drive comes from.

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Seeing my parents, like, work hard every
day to provide for my family.

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It was locked in me.

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Go hard, have that drive.

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And we're trying to put together the
company with the team of people that we

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have that same drive.

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And then how that drive just feeds right
over to what Big Truck is, what

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Big Truck stands for, and brewing and
getting this beer to the people that

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hard every day and actually appreciate
what we're doing and what they earned.

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They earned this beer today.

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There's two things that are really
important to the making of the beer and

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quality of the beer, and that's the
grain and that's the hop.

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And it's one thing being able to focus
on both of those and having both of

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in the ground on our own farms.

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It's pretty important.

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So when we first started, we couldn't
get plants to grow. We had a lot of

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problems.

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Just not a lot of knowledge. It was
really hard.

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Seven years, I think, really the first
three, we could get barely anything to

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grow. And finally the team figured it
out, and we figured out some processes,

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what to feed them, the right type of
string. One year we used one string, and

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the wind blew it all because it was made
out of paper, and we had to retie all

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the strings.

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It was the worst.

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But we got a good team and we have a lot
of ingenuity, so we figured it out. So

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this will be our ninth season growing
hops.

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The hops in this field go right up to
the brewery, either in a wet hop or they

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get pelletized and dried.

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So they go right from the farm to the
glass.

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We got three varieties, Cascade,
Chinook, and Southern Cross.

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They're really the only ones we could
get to grow in Maryland.

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We serve them right up to the brewery.

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This is what we make here at Big Truck.

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We start with a silo full of Pilsner
malt.

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We run it through our mill up into our
grist case.

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Then we drop it into our mash tun.

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It rests in the mash tun for about 40
minutes.

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Then we run off to the kettle.

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where we bring it to a boil, typically
for 90 minutes.

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That's where our hops come into play.

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We add our hops in multiple additions.

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We add an 80 -minute addition for some,
60 minutes for some, 15 for some.

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We'll go through the heat exchanger to
cool it down from a boil temperature to

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fermentation temperature.

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00:12:36,670 --> 00:12:39,630
We'll knock out into one of our
fermenters.

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We have 15, 30s, 60s.

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It stays anywhere there from...

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two weeks, all the way up for our lager,
which can be up to five or six weeks.

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After it ferments, it's ready to keg
off, either a six -stool or a half

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or we can it. Our cans are loaded in our
depow, comes down through a twist

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rinse, goes across the decoder with the
date on the bottom of it, goes to our

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00:13:05,460 --> 00:13:12,060
five -head fill machine where we inject
CO2 for a purge and a pulse, goes into

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00:13:12,060 --> 00:13:13,280
our double -headed steamer.

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out of the femur, through another rinse
of water and air, makes a right turn

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00:13:18,960 --> 00:13:23,880
down to our labeler, through the
labeler, into our Pac -Tec machine, and

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out onto a pack -out table, loaded into
trays, onto pallets, and out for

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distribution.

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I was from a divorced family, was right
at that young age, 12, 13.

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No cell phones, no FaceTime, no dad,
because now he's stationed in a

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place. So I was left with no father at
that age, and I think that has a huge

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00:14:02,830 --> 00:14:09,210
X factor on trying to prove that I'm
worth having a dad that wants to stay.

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For me, there's a deep...

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deep why the why is rooted around
proving i'm worth it it's i want to

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00:14:19,380 --> 00:14:24,360
prove to people that i can do things i
want to i want to win winning is the

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ultimate proof i would never want
anybody to think that i

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don't struggle through or i don't doubt
myself i think you know there's a

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there's a lot of internal conversation i
have with myself

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based around fear of succeeding, doubt
if I'm making the right decisions.

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And you just have to be willing to just
kind of fail a little bit. And we've

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made some mistakes, cost us some money.

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I just really feel like once you start
making fear -based decisions, you're

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00:15:03,100 --> 00:15:04,100
already screwed.

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00:15:04,960 --> 00:15:08,560
And so I try not to operate that way. I
try to think of...

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glorious, amazing outcomes all the time.
Like, oh my God, if we do this, what if

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this happens? What if that happens? I do
that constantly to counterbalance the

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doubts and fears.

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It's the what if it works.

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00:15:37,290 --> 00:15:41,850
I'm sure people thought we were crazy
when we decided to start Big Truck.

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It really was an evolution, though.

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We started with the farm and growing
hops, and then we

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decided to try to make beer, and it's
just really grown from there. So I think

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00:15:58,810 --> 00:16:04,930
people saw that once we started, we kind
of had a passion for it.

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00:16:06,300 --> 00:16:10,820
I think people believed in us to make it
happen.

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00:16:13,160 --> 00:16:20,000
I think the American dream is going out
there and

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00:16:20,000 --> 00:16:26,820
doing something that brings you success,
but also brings you a feeling

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00:16:26,820 --> 00:16:33,520
of contributing to the bigger picture,
contributing to the

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00:16:33,520 --> 00:16:34,520
community.

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00:16:36,960 --> 00:16:41,240
making life a little bit better for
anyone you can.

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00:16:42,920 --> 00:16:46,160
I'm really proud of the work we've all
done at Big Truck.

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00:16:47,540 --> 00:16:54,440
We're really a group of family and
friends, and most of

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00:16:54,440 --> 00:16:58,040
the people who work here are people
that, even if we're not related to them,

200
00:16:58,420 --> 00:17:01,140
they're basically family to us at this
point.

201
00:17:02,510 --> 00:17:05,310
Even our taproom staff is mostly local
kids.

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00:17:05,690 --> 00:17:12,329
And I'm just really proud of the way
we've all come together and

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00:17:12,329 --> 00:17:13,470
figured this out.

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00:17:29,530 --> 00:17:30,329
What do you want?

205
00:17:30,330 --> 00:17:32,770
Oh, my God.

206
00:17:35,870 --> 00:17:41,770
I've never had a group of people that
are ungrateful

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00:17:41,770 --> 00:17:45,250
slackers. They don't do shit.

208
00:17:45,750 --> 00:17:47,390
You got to ride them on everything.

209
00:17:52,830 --> 00:17:54,250
This team just works hard.

210
00:17:54,450 --> 00:17:55,990
You never have to ask. They do it.

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00:17:57,420 --> 00:18:01,740
I mean, I ask a lot, but they're already
doing it. So this seems great.

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00:18:02,220 --> 00:18:07,620
Everybody does a great job. And, yeah, I
don't think anybody's going to, yeah,

213
00:18:07,720 --> 00:18:08,720
you can't get in our way.

214
00:18:09,040 --> 00:18:10,040
Unstoppable.

215
00:18:10,220 --> 00:18:11,220
What's next?

216
00:18:12,020 --> 00:18:14,260
Bringing big truck to small towns
everywhere.

217
00:18:17,620 --> 00:18:19,240
Cheers. Big truck.

218
00:18:26,480 --> 00:18:27,480
What's going on?

219
00:18:28,640 --> 00:18:29,640
How are you?

220
00:18:30,420 --> 00:18:31,780
I know you love the law.

221
00:18:33,220 --> 00:18:34,740
I'm very proud of the work I do.

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00:18:35,440 --> 00:18:41,860
I feel like I'm pretty fortunate to hop
on board from day one.

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00:18:42,040 --> 00:18:47,380
I think the American dream is like, you
know, working hard, providing for your

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00:18:47,380 --> 00:18:50,860
family. That's what my parents said to
me, and that's what I'm going to do to

225
00:18:50,860 --> 00:18:54,480
kids. I just want to leave my kids
with...

226
00:18:54,700 --> 00:18:59,660
The motivation to create things, to be
brave,

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00:18:59,760 --> 00:19:06,760
and try something that they know nothing
about and

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that they can learn and they can do
anything.

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What does the American dream mean?

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Get out there and make it happen.

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That is the dream.

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Like, it's not someone's going to do it
for you.

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It's not it's going to be handed to you.
There's no right.

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It's literally the American dream is one
that's built on blood, sweat, and

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tears. That's the American dream. No one
says the American dream was I inherited

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a ton of money.

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That's not the American dream. The
American dream is I built this from the

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beginning by myself.

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Or I built this with a group of people.

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who believed it.

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I think the impact I want to have, if
any, is people like, well, he did it.

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I could do it too.

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If that single thing sparks, then
something good is going to come out of