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04 The Defiant Ones - Part 4 English
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[JIMMY IOVINE] Dre changed my life.
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He changed my family's life.
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He made Interscope what it is.
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We've been through a lot together.
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And we developed this bond.
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And I've never felt a guy behind me
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at Interscope, during the most
difficult times at Interscope,
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that I never had to blink,
never once thought about it.
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Instinctively, I knew who he was.
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Got me in a lot of trouble.
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- I do 10 depositions a month, still.
- [LAUGHTER]
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And I'll tell you what.
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He's been makin' me look
like a fuckin' genius
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for 12 years right now.
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And you know, what can I say?
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Dr. Dre, you're the greatest that
ever lived and we've only just begun.
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- All right...
- [JIMMY] Nicole, I love you.
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- Amen.
- Cheers! We can all drink to that.
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[APPLAUSE]
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[DR. DRE] Reinventin' yourself is one of the
most difficult things you could possibly do,
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especially if you're talkin' about
the music business.
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[WOMAN] Oh, my goodness!
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This is a lesson to the boys.
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[VICKI] If everywhere you go
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you're bringing your past with you,
you never can take the next step.
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And I think Jimmy wanted to
be the person to help Dre do that.
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[DR. DRE] You go through the worst times in
your life before you get to the best times-
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[PRIEST] And by the power invested in me,
by the state of Hawaii,
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to pronounce you...
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[DR. DRE] I think it takes age
and experience to realize that.
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I guess I'm a grown-up now, you know.
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That's basically it.
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[ENGINE REVVING]
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So when I decided to leave Death Row,
I started my new label, Aftermath.
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Just a brand-new, real, fresh start.
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[RAPPING] I been there Done that
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You got guns? Yo, I got straps
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I'm workin' on my health.
I'm workin' on my family.
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Married for the first time. New company.
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He made a nice label deal and he had
a true, 50/50 partnership with Interscope.
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And it was Dre controlling it,
Dre running it, Dre in charge.
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[JIMMY] Aftermath was Dre's label.
I started it with Interscope.
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I just thought he was getting his footing.
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[DR. DRE] I was tlyin' some things.
I'm with an entirely new group of people.
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I'm just experimenting.
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And...
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And.
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You know, that album didn't do well.
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It did terrible.
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There's nothing more humblin'
as puttin' out a fuckin' flop.
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Everybody that's been ridin' with you
for all these years, that shit flips.
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And then...
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Another flop.
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It was a fuckin' disaster.
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'Cause the tracks weren't hitting.
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It got to be a big, big number that
he was in the hole.
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I was getting a lot of pressure corporately
to get rid of Dre.
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I said, Well, we could do that.
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But then you save my salary as well
because I'm goin' with him.
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Oh, shit!
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[HELICOPTER BLADES WHIRRING]
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[DR. DRE] The record business.
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Exactly what it is.
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Record business.
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And you have to take care of both.
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It is a job.
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It ain't about who has the most jewelry.
It's about saving.
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I want my kids to start on another level.
I don't want 'em to start in the projects.
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But no matter how hard you work
in the studio,
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you don't know if people are gonna dig it.
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And I found that just recently, you know?
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I put out the record
and it's not sellin' as fast.
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But it's time to move on
and come up with some new shit.
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Back in those days,
I didn't have an artist to work with.
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I would go to Jimmy's house
and we'd have listening sessions.
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He was tlyin' to help me figure out
where I was gonna go with my music.
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And he would take me down to his garage.
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There was cassette tapes everywhere.
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And I remember him
pickin' up this cassette tape.
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He pops this in.
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And I was like...
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What the fuck and who the fuck is that?
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Rewind that. Play that again.
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[EMINEM] Ha, ha, ha, ha. All right, busted.
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One, two...
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All right, look...
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I'mma tell you this for your own benefit
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Your shit was dope as hell
Especially when you wrote 90% of it
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What you need to do
is practice on your freestyles
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'Fore you come up missing like
Snoop Dogg's police files
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It's like what I'm spitting
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You're gonna swear to God
this shit was written
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But it wasn't
I kill a dozen rappers when I'm buzzing
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Guzzling, beat your ass
like a jealous husband
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Great can come from anywhere.
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When the intern in my office says to me,
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I saw this guy at the
rap battle last night,
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I said, If you get me a CD,
I will give it to Dre.
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Wipe this bloody video screen off
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Give me that motherfucking mic.
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[DR. DRE] Boom.
In comes my Caucasian partner.
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- Let's cut to the fuckin' chase, man.
- [MAN] Let's cut to the chase.
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Put me in when you first meet Dre.
What happens?
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Um...
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I just wanna be known as a legitimate MC,
and that's all I could've ever hoped for.
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You know, to put food on the table,
doin' what I love to do,
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would be the ultimate goal.
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[RAPPING] Any rapper saying
those kinda rhymes in this day and age...
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I rememberl would just take different trips
to anywhere I could
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just tryin' to make any kinda name,
and pass out my cassettes.
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I was just really down, that I had
got all the way to the end
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of the Rap Olympics and lost.
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And this kid came up to me and was like,
Hey, man, can I get one of your tapes?
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And I think I probably just, Here,
you know. Whatever.
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Okay, so fast-forward to...
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Holy shit, I'm in the Interscope office.
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Holy shit, this is Jimmy Lovine.
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Holy shit, Dr. Dre just walked in.
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Holy shit, I just shit myself.
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I'm pissing myself now, thinking about it.
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- [MAN] And it all happened like that?
- Yeah. I'm pissing right now.
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So Eminem comes in,
in this bright yellow fuckin' sweat suit.
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Hoodie, pants, everything.
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It's bright fucking yellow, you know?
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And I'm like, WOW.
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I'm lookin' at Dre like,
Dude, I see you on TV all the time.
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You one of my biggest
influences, ever, in life.
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I'm like, Man, listen,
I think this shit is fuckin' incredible
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and I would love to work with you.
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And I had a studio in my house at the time
and I went and put some samples together,
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did a couple of things in the drum machine,
and I invited him over.
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- [MAN] Dre, you do a lot of recording here?
- Yeah, most of the recordin' is done here.
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Nothin' more comfortable than home.
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I was like, Man, listen,
I put this sample together.
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Tell me if you like it.
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- You wanna hear one of my joints, man?
- Yeah.
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And I hit the drum machine, and maybe
two or three seconds went by
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and he just went,
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Hi, my name is... My name is...
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I'm like, Yo, stop!
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Shit's hot.
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That's what happened our first day
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in the first few minutes of us
bein' in the studio.
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[EMINEM] [RAPPING] Stop the tape
This kid needs to be locked away
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Hit it
Dr. Dre, don't just stand there, operate
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[DR. DRE] So he starts singin' this hook
and I'm in love with it.
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All of a sudden, I'm like, Okay, Igotta go
through my recording process.
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I think some cuts over the hook, just to
make it sound like it's a hook.
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[EMINEM] This is the greatest producer.
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I'm at his fucking house, recording.
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I don't know shit about nothing.
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I just wanted to make sure
that every beat that he played for me
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I had a rhyme ready to go.
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Hi, kids. Do you like violence?
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Wanna see me stick nine-inch nails
through each one of my eyelids?
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I'm seein' this is getting a reaction
out of Dre and he's laughing.
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He's not discouraging me
from pushing buttons.
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My brain's dead weight
I'm tryin' to get my head straight
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But I can't figure out which Spice Girl
I wanna impregnate
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[DR. DRE] I'm blown the fuck away.
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It's just one of those things when you just
know something special is happening.
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I'm rushin'.
I'm tryin' to get this thing recorded
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because sometimes, as a producer, you can
feel when the magic is happenin'.
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And you don't want the artist to lose this.
I don't wanna lose this momentum.
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[JIMMY] What I think happened,
I think Dre saw himself as different.
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When Eminem came in, and he heard that
same angst, that same attitude...
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- Both of us. It was fuckin' magic.
- And he said, That's what I do.
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Dre called me up and said, I got this kid.
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We gotta sign him, like, today.
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Now, in the record business,
generally contracts take two months.
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Dre goes, I don't wanna lose this guy.
He's unbelievable.
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00:09:21,186 --> 00:09:22,329
We gotta get this guy signed.
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[DR. DRE] My gut told me
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Eminem was the artist that
I'm supposed to be workin' with right now.
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But I didn't know how many racists
I had around me.
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Everybody accept me. Here I am.
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00:09:35,075 --> 00:09:37,658
Please accept me.
I'm begging for acceptance.
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00:09:37,744 --> 00:09:39,576
This is Eminem. Please.
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[EMINEM] Comin' up in the scene
as a battle rapper,
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I had been through a lot of moments that were
like this, and ended up bein' like this.
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Because, you know...
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00:09:50,256 --> 00:09:53,294
And everyone was tellin' him,
Don't fuck with him.
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[DR. DRE] Everybody around me,
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00:09:56,012 --> 00:09:59,050
the so-called execs and what have you,
were all against it.
186
00:10:00,016 --> 00:10:02,929
The records that I had done at the time,
they didn't work.
187
00:10:03,019 --> 00:10:04,475
They wanted me out the building.
188
00:10:04,562 --> 00:10:07,930
And then I come up with Eminem,
this white boy.
189
00:10:08,024 --> 00:10:10,937
Me, Slim Shady.
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00:10:11,027 --> 00:10:14,110
My general manager had this
eight-by-ten picture and was like,
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00:10:14,197 --> 00:10:16,609
Dre, this boy's got blue eyes.
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00:10:16,699 --> 00:10:17,734
What are we doin'?
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00:10:17,826 --> 00:10:21,490
[JIMMY] We weren't looking for a white,
controversial rapper.
194
00:10:22,247 --> 00:10:23,954
We were lookin' for great.
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00:10:24,666 --> 00:10:26,998
[EMINEM] I go back to Detroit.
I'm fuckin' bummed out.
196
00:10:27,085 --> 00:10:31,454
And I remember just thinkin' this is
probably not gonna happen for me.
197
00:10:32,215 --> 00:10:35,708
I had just got evicted from my house
with nowhere really to live.
198
00:10:36,219 --> 00:10:39,553
[DR. DRE] The timin' of this was
so fuckin' crazy.
199
00:10:39,639 --> 00:10:43,177
Both of us were in really bad situations.
200
00:10:43,268 --> 00:10:48,638
And not only did we click with the music,
we became friends.
201
00:10:49,065 --> 00:10:51,432
- He's my friend. He's really my friend.
- [LAUGHING]
202
00:10:51,818 --> 00:10:53,855
He's pretending, but he's my...
That's my friend.
203
00:10:53,945 --> 00:10:55,381
[JIMMY] I thought he was really clever.
204
00:10:55,405 --> 00:10:57,487
I thought he was sayin'
some crazy stuff, you know.
205
00:10:57,574 --> 00:11:00,692
The stuff he was sayin'
was just so out there, you know?
206
00:11:00,910 --> 00:11:02,400
But I trusted Dre.
207
00:11:03,621 --> 00:11:06,955
[DR. DRE] It's just like, Okay, fuck it.
I'm throwin' the dice.
208
00:11:07,250 --> 00:11:10,117
I'm bettin' all the marbles on Eminem.
209
00:11:10,753 --> 00:11:12,414
[EMINEM] Iknew he was takin' a risk
210
00:11:12,755 --> 00:11:17,591
but I just didn't know
how much internal shit he was fighting.
211
00:11:17,760 --> 00:11:19,876
You know, I owe him my life for that.
212
00:11:20,847 --> 00:11:22,008
No bullshit.
213
00:11:22,098 --> 00:11:24,760
Like, I know you risked it all for me.
214
00:11:32,233 --> 00:11:34,725
And the winner is Eminem, My Name ls.
215
00:11:39,199 --> 00:11:43,568
I wanna thank Dr. Dre, everybody at
Interscope Records for makin' this possible.
216
00:11:43,661 --> 00:11:44,947
And Paul Rosenberg.
217
00:11:45,038 --> 00:11:47,780
We just came back
from somewhere in the south of France.
218
00:11:47,957 --> 00:11:49,618
[CHUCKLING]
219
00:11:49,959 --> 00:11:52,246
You know, I don't even remember
what day it is right now.
220
00:11:52,337 --> 00:11:54,453
You know what I mean?
I'm havin' a blast out here.
221
00:11:56,799 --> 00:12:00,212
[EMINEM] After my first album came out,
Dre would always say things to me like,
222
00:12:00,303 --> 00:12:03,671
You gotta work hard to get it, and you've
gotta work twice as hard to maintain it.
223
00:12:03,765 --> 00:12:07,383
Dre always says, Makin' a hit record
is the easiest thing in the world to do.
224
00:12:08,144 --> 00:12:11,603
At the same time,
it's the hardest shit you'll ever do.
225
00:12:12,273 --> 00:12:13,638
I don't know. Ask him.
226
00:12:13,983 --> 00:12:19,069
Lose yourself in the music, the moment
You own it, you better never let it go
227
00:12:19,155 --> 00:12:21,988
You only get one shot
Do not miss your chance to blow
228
00:12:22,075 --> 00:12:25,488
This opportunity comes once in a lifetime
You better...
229
00:12:25,578 --> 00:12:30,664
[DR. DRE] I've been fortunate enough
to work with pure genius in the studio
230
00:12:30,750 --> 00:12:32,582
in several occasions.
231
00:12:32,669 --> 00:12:35,411
And when the Slim Shady LP came out,
232
00:12:35,505 --> 00:12:39,123
I was so excited because it was somethin'
that was brand-new
233
00:12:39,217 --> 00:12:40,673
and it worked.
234
00:12:40,969 --> 00:12:44,758
I'm gettin' this new, fresh energy.
Like, I'm startin' over.
235
00:12:44,847 --> 00:12:46,508
Chronic 2001 comin'out.
236
00:12:57,110 --> 00:12:58,145
[EMINEM] London...
237
00:12:59,737 --> 00:13:02,024
Put your middle fingers
back up in the air, yo.
238
00:13:03,616 --> 00:13:04,616
As a matter of fact,
239
00:13:04,701 --> 00:13:07,739
put your motherfuckin'
hands up in the air...
240
00:13:07,829 --> 00:13:09,160
Dr. Dre...
241
00:13:09,247 --> 00:13:12,285
Y'all know me, still the same OG
But I been low-key
242
00:13:12,375 --> 00:13:14,707
Hated on by most these niggas
with no cheese
243
00:13:14,794 --> 00:13:17,456
No deals and no G's
No wheels and no keys
244
00:13:17,547 --> 00:13:19,959
No boats, no snowmobiles, and no skis
245
00:13:20,049 --> 00:13:23,258
Mad at me 'cause I can finally afford
to provide my family with groceries
246
00:13:23,886 --> 00:13:26,002
Got a crib with a studio
and it's all full of tracks
247
00:13:26,097 --> 00:13:27,408
To add to the wall full of plaques
248
00:13:27,432 --> 00:13:30,220
Hanging up in the office
in back of my house like trophies
249
00:13:30,727 --> 00:13:33,139
Did y'all think I'm a let
my dough freeze, ho, please
250
00:13:33,229 --> 00:13:37,314
You better bow down on both knees
Who you think taught you to smoke trees
251
00:13:37,400 --> 00:13:41,394
Who you think brought you the oldies
Eazy-Es, Ice Cubes and D.O.C.s
252
00:13:41,487 --> 00:13:42,818
The Snoop D-O-double-Gs
253
00:13:42,905 --> 00:13:45,146
And the group that said
motherfuck tha police
254
00:13:45,241 --> 00:13:48,779
Chronic 2001 was our graduation.
255
00:13:49,078 --> 00:13:52,196
And we were all back together,
so he had a supergroup.
256
00:13:52,290 --> 00:13:55,783
So fuck y'all, all of y'all
If y'all don't like me, blow me
257
00:13:55,877 --> 00:13:59,370
Y'all are gonna keep fucking around with me
and turn me back to the old me
258
00:13:59,464 --> 00:14:02,081
Nowadays everybody wanna talk
like they got something to say
259
00:14:02,175 --> 00:14:03,819
But nothing comes out
when they move their lips
260
00:14:03,843 --> 00:14:04,843
Just a bunch of gibberish
261
00:14:04,927 --> 00:14:06,447
And motherfuckers act
like they forgot about Dre
262
00:14:06,471 --> 00:14:09,575
[KATIE COURIC] Now, a young man who's
exciting millions of kids with his music.
263
00:14:09,599 --> 00:14:11,681
While you've probably
never heard of Eminem,
264
00:14:11,768 --> 00:14:13,634
there's no doubt your kids have.
265
00:14:13,728 --> 00:14:16,720
[PETER PATERNO] He is the biggest
single artist in America at this moment.
266
00:14:16,814 --> 00:14:19,681
Somethin' funny, man? If something's funny,
God damn it, I wanna know.
267
00:14:19,776 --> 00:14:24,111
[JIMMY] Eminem is the most controversial
thing we've ever been involved in.
268
00:14:24,614 --> 00:14:27,732
He went places
that most people wouldn't go.
269
00:14:27,909 --> 00:14:30,867
[REPORTER] His own mother is suing him
for defamation.
270
00:14:30,953 --> 00:14:32,535
Fuck you, too, bitch
Call the cops
271
00:14:32,622 --> 00:14:35,159
I'm a kill you and them
loud-ass motherfucking barking dogs
272
00:14:35,291 --> 00:14:36,622
Could not be more despicable.
273
00:14:36,709 --> 00:14:40,703
It gets to a point where people don't
understand the art aspect of it.
274
00:14:40,797 --> 00:14:44,256
There's always a deeper meaning
people think behind when I say,
275
00:14:44,342 --> 00:14:46,049
Fuck you. But it's not.
276
00:14:46,135 --> 00:14:48,342
It really means, Fuck you,
when I say, Fuck you.
277
00:14:48,429 --> 00:14:50,282
[PAUL ROSENBERG] You know,
they created a monster.
278
00:14:50,306 --> 00:14:52,092
I had a good teacher, you know.
279
00:14:53,518 --> 00:14:57,136
And through all that controversy and shit,
Jimmy was like,
280
00:14:57,230 --> 00:14:58,265
Let him be him.
281
00:14:58,356 --> 00:15:00,267
And I don't give a fuck
what anybody thinks.
282
00:15:00,358 --> 00:15:01,393
[MAN] Why?
283
00:15:01,484 --> 00:15:03,316
When you're a racehorse, right,
284
00:15:03,403 --> 00:15:05,815
the reason why they put
blinders on these things,
285
00:15:05,905 --> 00:15:09,068
'cause if you look at the horse on the left
or the horse on the right,
286
00:15:09,158 --> 00:15:10,990
you're gonna miss a step.
287
00:15:16,666 --> 00:15:19,704
So that's why those horses
have fucking blinders on.
288
00:15:19,794 --> 00:15:23,003
And that's what people should have.
When you're running after something,
289
00:15:23,089 --> 00:15:25,484
you should not look left and right.
What does this person think?
290
00:15:25,508 --> 00:15:27,590
What does that person think? No.
291
00:15:27,677 --> 00:15:29,543
Go. Go. Go.
292
00:15:32,932 --> 00:15:34,093
Go, shorty
293
00:15:34,183 --> 00:15:35,423
It's your birthday
294
00:15:35,518 --> 00:15:37,885
We gon' party like it's yo birthday
295
00:15:37,979 --> 00:15:40,516
We gon' sip Bacardi like it's yo birthday
296
00:15:40,648 --> 00:15:42,126
[STEVE STOUTE] Dre was steady cookin'.
297
00:15:42,150 --> 00:15:44,517
[DR. DRE] Aftermath became
so fuckin' successful.
298
00:15:44,610 --> 00:15:48,899
Do I think Eminem and Dr. Dre is
responsible for a lot of my success?
299
00:15:48,990 --> 00:15:52,654
I'm gonna say, hell, yeah.
300
00:15:53,202 --> 00:15:55,614
[DR. DRE] There was the 50 Cent album
that came,
301
00:15:55,705 --> 00:15:58,823
The Game album that came,
a couple of Eminem albums that came.
302
00:15:58,916 --> 00:16:00,907
[PETER] And of course, the Chronic 2001
303
00:16:01,002 --> 00:16:03,494
sold more than 10 million copies,
so Jimmy was vindicated.
304
00:16:03,588 --> 00:16:04,828
It just blew up.
305
00:16:04,922 --> 00:16:07,960
But his whole thing was always about trying
to put people in the room
306
00:16:08,050 --> 00:16:10,132
with other people that would be unexpected.
307
00:16:10,219 --> 00:16:12,631
I need everybody to move out the way. Okay?
308
00:16:12,722 --> 00:16:14,884
Teddy Riley's comin' through.
Have you met Teddy?
309
00:16:14,974 --> 00:16:17,215
Teddy. Would you like any cookies?
310
00:16:17,310 --> 00:16:19,517
It's not seeing around corners,
311
00:16:19,604 --> 00:16:21,470
it's a sense of clarity. He can see things.
312
00:16:21,564 --> 00:16:23,771
Like, This thing is great
and this thing is great.
313
00:16:23,858 --> 00:16:24,877
This thing is gonna lead to...
314
00:16:24,901 --> 00:16:29,361
Let's get retarded in here
315
00:16:29,447 --> 00:16:30,847
[WILL.I.AM] Put her in the group...
316
00:16:31,491 --> 00:16:32,902
Sign her to your label.
317
00:16:33,117 --> 00:16:35,404
I don't have a label. You do now.
318
00:16:36,412 --> 00:16:38,073
Let's get retarded
319
00:16:40,458 --> 00:16:44,042
Great. You hit it out the park.
I think you need three more.
320
00:16:44,629 --> 00:16:48,372
So we turned in Where's the Love,
Hey, Momma and Shut Up.
321
00:16:48,466 --> 00:16:52,084
- And he still told me, You need three more.
- You're not done.
322
00:16:52,178 --> 00:16:54,615
You need another one like this.
You need another one like that.
323
00:16:54,639 --> 00:16:57,176
Oh, this thing is great
and this thing is great.
324
00:16:57,266 --> 00:16:59,177
This thing is gonna lead to...
325
00:16:59,352 --> 00:17:00,871
[SINGING] A few times
I've been around that track
326
00:17:00,895 --> 00:17:03,102
So it's not just gonna happen like that
327
00:17:03,189 --> 00:17:06,056
'Cause I ain't no hollaback girl
I ain't no hollaback girl
328
00:17:06,150 --> 00:17:08,128
[STOUTE] This thing is great
and this thing is great.
329
00:17:08,152 --> 00:17:10,860
This thing is gonna lead to...
330
00:17:10,947 --> 00:17:14,656
If you see us in the club
We'll be actin' real nice
331
00:17:14,742 --> 00:17:18,451
If you see us on the floor
You'll be watchin' all night
332
00:17:18,538 --> 00:17:20,120
LUKE WOOD: Jimmy was on a roll.
333
00:17:20,206 --> 00:17:24,165
Nelly Furtado, Timbaland, Pussycat Dolls,
Gwen Stefani, Black Eyed Peas.
334
00:17:24,252 --> 00:17:26,459
It was the biggest label in the planet.
335
00:17:26,712 --> 00:17:29,921
But right when I got to Interscope,
Jimmy said to me...
336
00:17:30,007 --> 00:17:31,293
The business is in crisis.
337
00:17:38,641 --> 00:17:42,976
[MAN] In the past, the music business has
been able to exploit new technology.
338
00:17:43,062 --> 00:17:45,144
[MAN 2] This time, that's not working.
339
00:17:45,231 --> 00:17:47,222
[MAN 3] The Internet has changed
the equation.
340
00:17:47,441 --> 00:17:50,934
By every measure, there's a crisis
in the music business.
341
00:17:53,072 --> 00:17:54,983
[MODEM SOUNDS]
342
00:18:03,332 --> 00:18:06,495
We explained to Dre what Napster was
343
00:18:06,836 --> 00:18:08,873
and he goes, Just show me.
344
00:18:08,963 --> 00:18:13,753
We entered, Dr. Dre
and, like, 400,000 songs
345
00:18:13,843 --> 00:18:15,504
of his came up for free.
346
00:18:15,636 --> 00:18:16,967
Oh, wow.
347
00:18:17,054 --> 00:18:18,089
This is free?
348
00:18:18,180 --> 00:18:21,673
It's people tradin' music
one song at a time?
349
00:18:21,976 --> 00:18:25,640
And from there, I realized
how toast we really were.
350
00:18:25,730 --> 00:18:29,189
Then he went on a kind of
anti-piracy crusade.
351
00:18:32,778 --> 00:18:35,486
And I immediately called Doug.
I said, Doug, we are so screwed,
352
00:18:35,573 --> 00:18:37,029
you have no idea.
353
00:18:37,116 --> 00:18:38,277
This party is over.
354
00:18:38,367 --> 00:18:41,655
- No, it's not. No, it's not.
- Yes, it is. Yes, it is.
355
00:18:41,746 --> 00:18:45,831
[REPORTER] The industry sold more than
100 million fewer CDs and cassettes
356
00:18:45,916 --> 00:18:47,406
than it did two years ago.
357
00:18:48,169 --> 00:18:49,625
He predicted it.
358
00:18:50,212 --> 00:18:51,828
[ROCK MUSIC PLAYING]
359
00:19:07,438 --> 00:19:09,054
[JIMMY] I saw music,
360
00:19:09,148 --> 00:19:11,560
the distribution of it, the elegance of it,
361
00:19:11,651 --> 00:19:14,769
the album, the art, the CD, just kind of
362
00:19:15,571 --> 00:19:16,571
disintegrating.
363
00:19:17,406 --> 00:19:19,147
[STEVE BERMAN] It made him crazy,
364
00:19:19,241 --> 00:19:22,575
watching everything that
they had been through to create
365
00:19:23,287 --> 00:19:25,324
fall apart with technology.
366
00:19:25,414 --> 00:19:27,576
Every artist is being ripped off.
367
00:19:28,000 --> 00:19:31,038
If anybody says anything
other than that, it's nonsense.
368
00:19:31,170 --> 00:19:35,334
It's piracy, and it's affecting anyone
that's involved in music.
369
00:19:35,466 --> 00:19:38,754
That kinda sucks for the artist but
that's... I mean, that's just the reality.
370
00:19:38,844 --> 00:19:41,211
[STOUTE] So Jimmy had a meeting with Intel.
371
00:19:41,305 --> 00:19:44,673
He wanted to understand
how to fix the problem.
372
00:19:44,767 --> 00:19:46,804
And this guy's response to Jimmy was,
373
00:19:46,894 --> 00:19:49,431
Not all businesses
are meant to last forever.
374
00:19:51,107 --> 00:19:53,223
[JIMMY] So I said to Doug Morris, I said,
375
00:19:53,317 --> 00:19:57,231
Man, I do not wanna be the guy
that sold the last CD.
376
00:19:57,571 --> 00:19:59,278
[APPLAUSE]
377
00:20:00,700 --> 00:20:02,782
We have something
really exciting for you today.
378
00:20:04,245 --> 00:20:07,408
[DOUG] Here's a guy
who presented a complete idea.
379
00:20:07,498 --> 00:20:11,913
You can download an entire CD
into iPod in five to 10 seconds.
380
00:20:12,002 --> 00:20:14,585
[DOUG] And showed us
how we could make money again.
381
00:20:14,672 --> 00:20:16,650
First call I made.
Jimmy, you gotta meet this guy.
382
00:20:16,674 --> 00:20:18,210
This guy's like no one you ever met.
383
00:20:18,300 --> 00:20:20,086
[JIMMY] So I went up there, and I met him.
384
00:20:20,177 --> 00:20:24,091
And it gave me a feeling
of when I first got in the record business.
385
00:20:24,223 --> 00:20:27,056
Like, Oh. This is where the party is.
386
00:20:27,476 --> 00:20:29,183
The party's at Steve's house. [CHUCKLES]
387
00:20:29,270 --> 00:20:32,513
BONO: He would see Steve Jobs
as a creative person,
388
00:20:32,648 --> 00:20:35,836
one of those people he'd always looked up
to and admired and wanted to work with.
389
00:20:35,860 --> 00:20:38,147
It's like I need that kind of person.
390
00:20:38,362 --> 00:20:40,194
[JIMMY] I wanted to learn from this guy
391
00:20:40,281 --> 00:20:43,945
and understand how and why
they do what they do.
392
00:20:44,160 --> 00:20:46,071
[DOUG] And they both were workaholics.
393
00:20:46,162 --> 00:20:50,201
If there was 25 hours in the day,
they would try for 26.
394
00:20:50,291 --> 00:20:53,784
They never stopped going
for what they were tryin' to do.
395
00:20:55,087 --> 00:20:56,543
[PHONE RINGING]
396
00:21:03,888 --> 00:21:05,490
[GWEN] Hey, Jimmy.
[JIMMY] [ON PHONE] There you are.
397
00:21:05,514 --> 00:21:08,256
- How was the tour?
- I just landed. I'm in the car.
398
00:21:08,350 --> 00:21:09,431
I'm just gonna go home.
399
00:21:09,518 --> 00:21:11,288
Well, I have a studio
booked with Pharrell right now.
400
00:21:11,312 --> 00:21:14,166
And if you wanna work with this guy
you gotta go down to the studio now, Gwen.
401
00:21:14,190 --> 00:21:17,228
[CHUCKLES] I'm so tired. I need to sleep
is what I need to do right now.
402
00:21:17,318 --> 00:21:19,525
I'm gonna do it, but I gotta get inspired.
403
00:21:21,197 --> 00:21:22,687
[PLAYING PIANO]
404
00:21:27,536 --> 00:21:30,528
[SINGING] What an amazing time
405
00:21:31,582 --> 00:21:34,324
What a family
406
00:21:36,629 --> 00:21:40,122
After the years go by
407
00:21:46,430 --> 00:21:48,842
[DR. DRE] You know what?
When it comes to release dates,
408
00:21:49,016 --> 00:21:54,261
I think release dates
are the enemy of creativity.
409
00:21:56,524 --> 00:21:58,060
You know? You never know
410
00:21:58,150 --> 00:22:00,517
when you're gonna be inspired,
what's gonna inspire you,
411
00:22:00,611 --> 00:22:04,479
and you can't put a time
limit on creativity.
412
00:22:08,410 --> 00:22:13,246
You know, I don't know if the idea
that I have today is the good idea.
413
00:22:13,958 --> 00:22:15,869
You don't know. You know what I mean?
414
00:22:15,960 --> 00:22:17,075
Cut.
415
00:22:18,087 --> 00:22:19,327
We're artists.
416
00:22:19,421 --> 00:22:21,082
We're just bein' creative.
417
00:22:23,050 --> 00:22:26,884
So it's, like, Man, shut the fuck up
and let us do our job.
418
00:22:29,348 --> 00:22:33,182
And then, we'll give it to you,
and you can make your money.
419
00:22:34,687 --> 00:22:40,774
And every piece of music that I do
or create, it isn't for the public.
420
00:22:41,694 --> 00:22:42,775
Oh, shit.
421
00:22:42,862 --> 00:22:45,103
Fuck out of here, Charlie. [LAUGHS]
422
00:22:46,115 --> 00:22:51,531
[JIMMY] What frustrates me the most about
Dre is easily what he considers perfection.
423
00:22:51,787 --> 00:22:54,950
And I think what he's calling perfection
424
00:22:55,040 --> 00:22:57,748
is really something else
disguised as perfection.
425
00:22:57,835 --> 00:23:00,623
You know?
So I don't wanna psychoanalyze him
426
00:23:00,713 --> 00:23:03,580
'cause that is a door I
don't wanna walk into.
427
00:23:03,924 --> 00:23:06,382
So listen, let's see
what we can do on this verse...
428
00:23:06,468 --> 00:23:08,864
[SNOOP DOGG] You can't smoke
no regular blunt when you come see Dr. Dre.
429
00:23:08,888 --> 00:23:11,721
- So I gotta come right or I don't come at all.
- Play it back.
430
00:23:11,807 --> 00:23:15,300
[STEVE] Time is not a factor
in anything Dr. Dre does.
431
00:23:16,061 --> 00:23:17,222
It doesn't exist.
432
00:23:17,313 --> 00:23:19,600
[STOUTE] You wanna see a master at work?
433
00:23:19,690 --> 00:23:22,432
Go in studio with Dre. Just watch him.
434
00:23:23,110 --> 00:23:25,477
I've never seen anybody do it like him.
435
00:23:25,571 --> 00:23:26,902
How the fuck's he doin' that?
436
00:23:26,989 --> 00:23:28,400
What's your approach?
437
00:23:28,490 --> 00:23:31,699
[LUKE] Dre's not just an engineer,
which is an incredibly technical craft.
438
00:23:31,785 --> 00:23:33,696
He's not just an artist, not just a mixer.
439
00:23:33,787 --> 00:23:35,619
He's a producer and a songwriter.
440
00:23:35,706 --> 00:23:38,268
I don't know whatever that word
is in Latin, but he's that threat.
441
00:23:38,292 --> 00:23:41,205
[STEVE] He operates only for the sake
of what he's creating.
442
00:23:41,295 --> 00:23:43,332
[EMINEM] That's why his
sound is like it is.
443
00:23:43,422 --> 00:23:47,711
[GWEN] Because he has put
every bit of himself into it.
444
00:23:47,801 --> 00:23:50,418
But somewhere along the line,
I don't know what it was,
445
00:23:50,512 --> 00:23:52,344
but whenever we got in the studio,
446
00:23:52,431 --> 00:23:56,015
he would play me shit and I'd be like,
Yo, that's fuckin' crazy.
447
00:23:56,101 --> 00:23:59,844
And he'd be like, I gotta change this line
and I gotta change that line.
448
00:23:59,939 --> 00:24:01,459
I don't like the snare drum on this.
449
00:24:01,523 --> 00:24:03,184
Take the snare drum out of the row.
450
00:24:03,275 --> 00:24:06,108
- I don't like the way this beat sounds.
- Do it again. Do it again.
451
00:24:06,195 --> 00:24:08,673
I like this part of the beat
but I don't like this part of the beat.
452
00:24:08,697 --> 00:24:10,028
[SCATTING]
453
00:24:10,240 --> 00:24:11,275
Stick.
454
00:24:13,243 --> 00:24:15,931
[BRUCE SPRINGSTEEN] When you're tryin'
to push the boundaries on things,
455
00:24:15,955 --> 00:24:18,242
when you're moving into different types of,
456
00:24:18,624 --> 00:24:22,492
you know, frontiers that
hadn't been tested before,
457
00:24:23,170 --> 00:24:26,379
sometimes you need to be indulged.
458
00:24:28,550 --> 00:24:29,836
[SNOOP DOGG] Detox.
459
00:24:29,927 --> 00:24:31,167
[STEVE] Detox.
460
00:24:32,179 --> 00:24:33,840
Dre was workin' on Detox
for a long time.
461
00:24:33,931 --> 00:24:38,516
[SNOOP DOGG] I dropped five albums
since the day Detox supposed to come out
462
00:24:39,061 --> 00:24:40,893
to the day it didn't come out.
463
00:24:41,021 --> 00:24:42,136
Five albums.
464
00:24:42,231 --> 00:24:43,972
[JIMMY] Everybody was waitin' for Detox.
465
00:24:44,066 --> 00:24:46,899
[SNOOP DOGG] But his standards
wouldn't allow him to put it out.
466
00:24:46,986 --> 00:24:48,317
[STEVE] Nope. Nope.
467
00:24:48,404 --> 00:24:49,986
Over and over and over again.
468
00:24:50,072 --> 00:24:51,858
[EMINEM] I don't know
what he's lookin' for.
469
00:24:51,949 --> 00:24:54,156
I don't know if he knows
what he's lookin' for.
470
00:24:55,452 --> 00:24:56,680
I've been through writer's block
471
00:24:56,704 --> 00:25:00,072
and I've also been through many, many times
where I'm not sure of myself.
472
00:25:00,582 --> 00:25:02,914
But my shit was garbage.
473
00:25:03,002 --> 00:25:04,584
That's not garbage, though.
474
00:25:04,670 --> 00:25:06,160
[MUSIC PLAYING]
475
00:25:06,422 --> 00:25:09,790
[NICOLE] Everything forAndre
is based on what he feels.
476
00:25:10,259 --> 00:25:13,752
If it doesn't feel good,
it's not happening.
477
00:25:13,887 --> 00:25:17,175
If he's feelin' it, you cannot stop him.
478
00:25:17,266 --> 00:25:19,803
You know, it's like blood
running through your veins.
479
00:25:19,893 --> 00:25:24,433
That means a lot of time
spent away in a head space.
480
00:25:24,606 --> 00:25:27,849
Searchin' for the notes,
the sounds and stuff.
481
00:25:27,943 --> 00:25:29,684
That's a constant for him.
482
00:25:30,404 --> 00:25:33,772
I respect his creativity.
483
00:25:33,866 --> 00:25:35,607
I respect the music.
484
00:25:35,701 --> 00:25:38,033
We know what he's doing.
We know what it takes.
485
00:25:38,203 --> 00:25:40,444
But, you know,
486
00:25:41,540 --> 00:25:44,749
there have been certain times
when I wasn't sure if,
487
00:25:44,835 --> 00:25:47,372
you know, we were gonna be
able to make it through.
488
00:25:49,798 --> 00:25:52,085
[VICKI] Look, this is what we married.
489
00:25:52,843 --> 00:25:55,380
If you're gonna say,
I want an ordinary husband,
490
00:25:55,637 --> 00:25:57,753
well, then, you can't many a genius.
491
00:25:57,848 --> 00:26:01,887
A lot of extremes
because genius needs to feed itself.
492
00:26:01,977 --> 00:26:03,968
It needs to make its own hours.
493
00:26:04,480 --> 00:26:06,972
It needs to not talk to you
when it doesn't want to.
494
00:26:07,483 --> 00:26:10,145
And it needs to be the
sickest in the house.
495
00:26:11,445 --> 00:26:14,107
I didn't wanna get a divorce until I did.
496
00:26:18,702 --> 00:26:20,409
[JIMMY] You know, it's...
497
00:26:20,496 --> 00:26:23,579
I would imagine that it would be very hard
to be married to me
498
00:26:23,665 --> 00:26:28,660
because I was so focused
on what I was trying to accomplish.
499
00:26:29,505 --> 00:26:33,749
[VICKI] He had always been
that much of a firebrand,
500
00:26:33,842 --> 00:26:37,005
and that intense, but I could take it.
501
00:26:40,015 --> 00:26:45,010
We could've said to each other,
Hey, big shot, take it down a notch.
502
00:26:45,437 --> 00:26:47,457
But neither of us really wanted
to take it down a notch.
503
00:26:47,481 --> 00:26:50,974
We wanted to be exactly
who each of us had become.
504
00:26:53,028 --> 00:26:57,113
[LARRY GORDON] Once Vicki was really out of
his life, a wife who had planned everything,
505
00:26:57,199 --> 00:27:01,284
he needed help because his father may
have been a longshoreman, okay,
506
00:27:01,370 --> 00:27:02,735
but he was a prince.
507
00:27:02,830 --> 00:27:09,202
So now it took about 40 of us to fill up
that void, including Dre and Nicole.
508
00:27:10,879 --> 00:27:12,961
[JIMMY] I was frustrated
with the music business,
509
00:27:13,048 --> 00:27:14,808
I was frustrated that
I just got divorced...
510
00:27:15,467 --> 00:27:16,957
And I had no center.
511
00:27:17,886 --> 00:27:22,972
And whenever I get sad or I get scared
or I get in trouble in any way,
512
00:27:23,058 --> 00:27:26,722
I wish I knew other
therapeutic ways of doing things.
513
00:27:26,812 --> 00:27:31,397
But the only thing I know how to do
is completely bury myself,
514
00:27:31,483 --> 00:27:35,602
to a point of absurdity, into my work.
515
00:27:47,624 --> 00:27:50,082
[DR. DRE] I was here at my beach house
516
00:27:50,169 --> 00:27:53,252
and I decided just to walk out
on the balcony to get some air
517
00:27:53,338 --> 00:27:55,955
and Jimmy Lovine,
he was walkin' up the beach.
518
00:27:56,049 --> 00:27:58,256
What's up? He's like,
I'm gonna come up.
519
00:27:58,594 --> 00:28:01,302
So he comes up the stairs.
520
00:28:01,763 --> 00:28:03,424
We have a sit-down right here.
521
00:28:08,270 --> 00:28:10,261
So we're just sittin'
down, shootin' the shit.
522
00:28:10,355 --> 00:28:13,313
And I told him about
my lawyer approachin' me about...
523
00:28:13,400 --> 00:28:15,670
There's a sneaker company
that wants him to endorse somethin'.
524
00:28:15,694 --> 00:28:18,652
And I'm like, Man, listen,
I don't know anything about fashion
525
00:28:18,739 --> 00:28:19,854
or anything like that.
526
00:28:19,948 --> 00:28:23,612
Andre put his name on two
solo albums in two decades.
527
00:28:24,036 --> 00:28:26,118
He treated products the same way.
528
00:28:26,205 --> 00:28:28,697
He turned down dozens of endorsements.
529
00:28:28,790 --> 00:28:30,952
[JIMMY] You ask Dre to
do somethin' like that,
530
00:28:31,043 --> 00:28:33,876
his first response is, No.
531
00:28:33,962 --> 00:28:34,962
No, no, no...
532
00:28:35,005 --> 00:28:36,541
- No.
- Then he breathes.
533
00:28:36,798 --> 00:28:39,256
Hell, no. I wear the same shit every day.
You know?
534
00:28:39,343 --> 00:28:40,653
I wear the same sneakers every day.
535
00:28:40,677 --> 00:28:42,213
And so I'm tellin' Jimmy this story.
536
00:28:42,304 --> 00:28:45,217
And out of the blue, he's like,
Dre, man, fuck sneakers.
537
00:28:45,307 --> 00:28:47,844
- No, you don't sell sneakers, you sell...
- Speakers.
538
00:28:47,935 --> 00:28:48,935
Fuck sneakers...
539
00:28:48,977 --> 00:28:49,977
You should do speakers.
540
00:28:50,062 --> 00:28:51,928
All kinds of different speakers.
541
00:28:52,814 --> 00:28:54,600
Speakers and headphones.
542
00:28:55,067 --> 00:28:56,478
And he said, We can do that?
543
00:28:56,568 --> 00:28:58,479
I said, We can absolutely do that.
544
00:28:58,570 --> 00:29:00,231
And I'm like, Yeah, you know what?
545
00:29:00,322 --> 00:29:01,812
We could call it 'Beats.'
546
00:29:02,157 --> 00:29:04,774
He's like, That's it,
and just got up and left.
547
00:29:10,123 --> 00:29:13,366
I think from the moment he walked up
to the moment he left,
548
00:29:13,460 --> 00:29:15,076
maybe 10 minutes.
549
00:29:16,213 --> 00:29:18,796
A few days later,
he calls me up to his office.
550
00:29:18,966 --> 00:29:22,425
Next thing you know, I'm sittin' there,
Iookin' at 100 different pairs of headphones
551
00:29:22,511 --> 00:29:25,594
with all these designs
and that's when I knew,
552
00:29:25,681 --> 00:29:27,137
Okay, we're really doin' this.
553
00:29:27,641 --> 00:29:29,302
[MUSIC PLAYING]
554
00:29:31,395 --> 00:29:34,513
[JIMMY] We realized that
all headphones sounded boring
555
00:29:34,606 --> 00:29:36,313
and looked like medical equipment.
556
00:29:36,400 --> 00:29:37,920
- Man, they ugly as fuck.
- [ALL LAUGH]
557
00:29:38,026 --> 00:29:42,645
[JIMMY] We wanted more bass in these
headphones to exaggerate all of it.
558
00:29:43,532 --> 00:29:45,819
We wanted to put it on steroids.
559
00:29:45,909 --> 00:29:51,370
The Bose headphones, they were advertisin'
noise-canceling... Total quiet.
560
00:29:51,456 --> 00:29:53,743
Jimmy says, Noise-canceling?
561
00:29:54,501 --> 00:29:55,707
[SNORING]
562
00:29:55,794 --> 00:29:59,503
Yeah, they're the headphones
if you wanna go to sleep on a plane.
563
00:30:00,716 --> 00:30:03,458
Our headphones are
the where's-the-party headphones.
564
00:30:03,885 --> 00:30:05,592
[UPBEAT MUSIC PLAYING]
565
00:30:09,558 --> 00:30:11,786
[JIMMY] So we found Robert Brunner,
this incredible designer,
566
00:30:11,810 --> 00:30:13,551
and we also hooked up with Monster,
567
00:30:13,645 --> 00:30:16,763
which was owned by Noel Lee,
who's an audio engineer.
568
00:30:16,857 --> 00:30:20,441
I went to Steve Jobs and I said, Steve,
I wanna make a headphone with Dr. Dre.
569
00:30:20,527 --> 00:30:22,647
He said, Well, Jimmy,
you can get killed in hardware.
570
00:30:22,738 --> 00:30:26,948
- It's not as easy as it looks.
- [LUKE] It's a different kind of business.
571
00:30:27,034 --> 00:30:28,945
We had to learn to be
a complete sandwich shop.
572
00:30:29,077 --> 00:30:32,157
We couldn't just come up with the recipe.
We had to actually cut the pastrami.
573
00:30:33,081 --> 00:30:35,573
Everyone felt we weren't gonna
be able to sell headphones
574
00:30:35,667 --> 00:30:37,770
'cause they were given away
for free with all the phones.
575
00:30:37,794 --> 00:30:40,627
But I figured if we can get them
on the right musicians,
576
00:30:40,714 --> 00:30:42,546
then kids 'II try 'em-
577
00:30:42,632 --> 00:30:44,168
And once they hear them,
578
00:30:44,259 --> 00:30:47,092
I know they'll never go back
to somethin' that sounds crappy.
579
00:30:48,597 --> 00:30:50,053
So everywhere I'd go,
580
00:30:50,140 --> 00:30:52,848
I'd put the headphones on people
and I'd take a picture.
581
00:30:52,934 --> 00:30:56,017
You walked in his office,
you were getting hit with a flash.
582
00:30:56,104 --> 00:30:57,874
It was the constant,
What do you think of these?
583
00:30:57,898 --> 00:30:59,388
What do you think of these?
584
00:30:59,483 --> 00:31:01,349
[JIMMY] I got to be obsessive about it.
585
00:31:01,443 --> 00:31:03,684
[STEP JOHNSON] You were not gettin'
out of that office
586
00:31:03,779 --> 00:31:05,798
unless Jimmy could take a picture,
click, click, click.
587
00:31:05,822 --> 00:31:09,190
And if you refused to put the Beats
in your videos?
588
00:31:09,451 --> 00:31:13,035
Oh, shit, Jimmy might
cut your budget. [LAUGHING]
589
00:31:13,455 --> 00:31:15,287
[UPBEAT MUSIC PLAYING]
590
00:31:16,583 --> 00:31:20,372
You gotta remember Beats went big
over in the urban community.
591
00:31:20,462 --> 00:31:22,920
And once we made it hip,
it was a fashion statement.
592
00:31:23,006 --> 00:31:25,748
It was, like, the hood thing.
It was, like, This is what we do.
593
00:31:26,635 --> 00:31:29,923
But Jimmy and Dre created this thing
out of nothing.
594
00:31:30,013 --> 00:31:33,506
Hey, you guys
wanna wear Dre's headphones?
595
00:31:34,351 --> 00:31:36,012
Dre loves you. He's gonna send you some.
596
00:31:36,144 --> 00:31:39,762
Okay, thanks, Katy Perry
and whoever the fuck else I call.
597
00:31:42,484 --> 00:31:44,145
[MUSIC PLAYING]
598
00:31:49,616 --> 00:31:51,698
[SINGING] Ma ma ma ma
599
00:31:53,578 --> 00:31:55,364
Ma ma ma ma
600
00:31:57,666 --> 00:31:59,156
Ma ma ma ma
601
00:32:00,460 --> 00:32:02,952
[JIMMY] Lady Gaga walked in my office
with brown hair,
602
00:32:03,046 --> 00:32:04,662
Italian girl from New York,
603
00:32:04,756 --> 00:32:08,750
and started tellin' me about
Andy Warhol and dance music,
604
00:32:08,844 --> 00:32:12,087
but yet, industrial and paintings.
605
00:32:12,347 --> 00:32:15,681
I don't know. She confused me
so much that I signed her, you know.
606
00:32:15,767 --> 00:32:17,758
[LUKE] No one at Interscope
in the executive level
607
00:32:17,853 --> 00:32:20,015
believed that Gaga could be
as big as it could be.
608
00:32:20,105 --> 00:32:23,564
It felt still like house music,
dance music, disco.
609
00:32:23,650 --> 00:32:26,893
But Jimmy said, I was at a club with
Timbaland and I saw the room move.
610
00:32:26,987 --> 00:32:28,603
It felt like pop music.
611
00:32:28,697 --> 00:32:31,109
- It felt like it could break through.
- [JIMMY] Hey.
612
00:32:31,199 --> 00:32:33,782
- Hey.
- It's good to be the headliner, right?
613
00:32:33,910 --> 00:32:36,197
- [CHUCKLING]
- Let's go.
614
00:32:39,207 --> 00:32:44,919
[SINGING] Can't read my, can't read my
No, you can't read my poker face
615
00:32:45,839 --> 00:32:46,839
Let's go.
616
00:32:46,923 --> 00:32:52,544
Can't read my, can't read my
No, you can't read my poker face
617
00:32:52,637 --> 00:32:54,594
Let's go, Coachella. Come on!
618
00:32:56,349 --> 00:32:59,808
[JIMMY] Beats and Lady Gaga
both got transformed
619
00:32:59,895 --> 00:33:02,853
through music videos
and through relationships.
620
00:33:03,064 --> 00:33:06,978
Not around the culture,
not over the culture, but in the culture.
621
00:33:07,068 --> 00:33:08,963
- This is for you guys...
- [KATHIE LEE GIFFORD] What did you do?
622
00:33:08,987 --> 00:33:10,648
- What are these?
- Beats by Dr. Dre.
623
00:33:11,615 --> 00:33:13,176
[LADY GAGA] They're the best headphones
in the world...
624
00:33:13,200 --> 00:33:14,920
- Oh, you're kidding...
- Yeah, I love them.
625
00:33:15,744 --> 00:33:21,285
[JIMMY] They went from 27,000 to 1,600,000
headphones in one year.
626
00:33:21,374 --> 00:33:23,655
[LUKE] We started with artists,
quickly moved to athletes.
627
00:33:23,710 --> 00:33:25,121
The marketing was natural.
628
00:33:25,212 --> 00:33:28,876
And athletes embraced Beats because
music is part of the ritual of training.
629
00:33:30,133 --> 00:33:32,966
[JIMMY] The 2008 Olympics in Beijing,
630
00:33:33,053 --> 00:33:35,215
there's the American basketball team
631
00:33:35,305 --> 00:33:39,219
comin' off the plane in Beijing
wearing our headphones.
632
00:33:39,309 --> 00:33:43,303
When we saw the explosive
response to the LeBron thing,
633
00:33:43,396 --> 00:33:48,141
we started to realize that this
original vision of culture and product
634
00:33:48,235 --> 00:33:50,397
was happening before your very eyes.
635
00:33:51,571 --> 00:33:53,131
[LUKE] We said, Music's about identity.
636
00:33:53,198 --> 00:33:55,176
So let's make every country
have their own product.
637
00:33:55,200 --> 00:33:56,511
[FEMALE REPORTER] It's a big controversy.
638
00:33:56,535 --> 00:33:59,744
They're not supposed to wear anything
that's not one of the official sponsors.
639
00:33:59,829 --> 00:34:01,911
And so now they want
the athletes to take them off.
640
00:34:01,998 --> 00:34:03,488
That should be a course at Harvard.
641
00:34:03,583 --> 00:34:05,369
I'm tellin' ya, it was so brilliant.
642
00:34:05,460 --> 00:34:07,542
[MALE REPORTER] The FIFA World Cup
has banned players
643
00:34:07,629 --> 00:34:10,121
from using the popular Dr. Dre headphones.
644
00:34:10,507 --> 00:34:14,296
The most popular-selling headphones
have been banned from the NFL.
645
00:34:14,386 --> 00:34:16,673
The speculation is Beats loves this.
646
00:34:16,763 --> 00:34:18,970
That's the purpose
behind Beats doing that, right?
647
00:34:19,057 --> 00:34:20,910
[DOUG] Now, no one's gonna be able
to do that again.
648
00:34:20,934 --> 00:34:21,934
That trick is done.
649
00:34:21,977 --> 00:34:23,704
[TRENT] Nobody's better at marketing
than Jimmy.
650
00:34:23,728 --> 00:34:26,595
Nobody's better than that guy.
And just relentlessly...
651
00:34:26,690 --> 00:34:29,102
The only person that does it
better than him is me.
652
00:34:29,192 --> 00:34:33,151
He's got good instinct,
and he is shameless, you know.
653
00:34:33,780 --> 00:34:35,646
They're like the Jordans of headphones.
654
00:34:36,157 --> 00:34:37,989
But fuck this Beats thing.
655
00:34:38,076 --> 00:34:40,408
Seriously, honestly, fuck this Beats thing.
656
00:34:40,495 --> 00:34:43,988
No, no, no, I'm tellin' you what I thought.
657
00:34:44,708 --> 00:34:46,244
This is absolutely what I thought.
658
00:34:46,585 --> 00:34:47,825
I was like, Man...
659
00:34:49,713 --> 00:34:51,875
I want Dre to make an album...
660
00:34:52,841 --> 00:34:56,425
And he's talkin' about
headphones right now.
661
00:34:57,095 --> 00:34:59,073
- [AUDIENCE APPLAUDING]
- Hello. How are you guys doin'?
662
00:34:59,097 --> 00:35:03,637
All right.
I've been tuning speakers for my house
663
00:35:03,727 --> 00:35:06,594
and my studio and my car
for over 25 years now.
664
00:35:06,855 --> 00:35:08,016
And I'm almost there.
665
00:35:08,106 --> 00:35:10,518
- I think I've almost got it right.
- [LAUGHTER]
666
00:35:10,609 --> 00:35:16,104
But a lot of people either don't care
or just don't know about quality sound,
667
00:35:16,197 --> 00:35:17,633
and that's why we're here right now.
668
00:35:17,657 --> 00:35:19,694
We're here to do our part
to try to change that.
669
00:35:19,993 --> 00:35:21,633
[VERNA GRIFFIN] You know, many years ago,
670
00:35:21,661 --> 00:35:23,652
he said, I'm not a businessman.
671
00:35:23,747 --> 00:35:25,408
I'm a music man.
672
00:35:26,041 --> 00:35:30,251
But I would say that
he has grown in the business.
673
00:35:40,221 --> 00:35:43,680
[DR. DRE] This is Brentwood. Wouldn't you
know, the house that I fell in love with
674
00:35:43,767 --> 00:35:45,349
is in fuckin' Brentwood.
675
00:35:45,435 --> 00:35:46,891
This is the school right here.
676
00:35:46,978 --> 00:35:50,937
That was the school that O.♪. went to
for the recital the day of the murders.
677
00:35:51,399 --> 00:35:52,810
That's crazy, huh?
678
00:35:52,901 --> 00:35:54,545
My neighbors are gonna be like, Ah, fuck.
679
00:35:54,569 --> 00:35:56,130
Another black guy's movin'
in the neighborhood.
680
00:35:56,154 --> 00:35:57,736
Who the fuck is he gonna kill?
681
00:35:58,239 --> 00:36:01,072
[RAPPING]
Me and my niggas tryna get it, ya bish
682
00:36:01,201 --> 00:36:04,239
Hit the house lick tell me
Is you with it, ya bish
683
00:36:04,746 --> 00:36:06,908
Told my wife
we should call this place Folsom.
684
00:36:07,082 --> 00:36:08,163
This is it.
685
00:36:08,249 --> 00:36:11,449
This is the last place we're ever gonna
live, so we're tryin' to make it perfect.
686
00:36:13,421 --> 00:36:14,661
Yeah, yeah.
687
00:36:16,341 --> 00:36:17,752
And the studio's down there.
688
00:36:21,346 --> 00:36:23,553
So, yeah, this is the control room.
689
00:36:26,351 --> 00:36:29,013
Mic booth, which I don't know
what I'm gonna do with this,
690
00:36:29,104 --> 00:36:31,186
because I hardly ever use
a mic booth anymore.
691
00:36:31,815 --> 00:36:34,182
There's a certain intimacy
that goes on with the artist
692
00:36:34,275 --> 00:36:36,962
when you can reach out and touch 'em
and there's not a glass separating you.
693
00:36:36,986 --> 00:36:40,695
You know what I mean? So I prefer to do it
where everybody's in the same room.
694
00:36:41,116 --> 00:36:45,656
This is gonna be the first studio that
I've ever been in that was perfect for me.
695
00:36:45,870 --> 00:36:49,989
I've never been in a studio that was
perfect and everything was right.
696
00:36:51,501 --> 00:36:53,367
This area is the master bathroom.
697
00:36:53,461 --> 00:36:55,661
[SNOOP DOGG] He's an owner now.
He's in the owner's box.
698
00:36:55,755 --> 00:36:59,089
When you become an owner, you have
to become sort of distant and sort of...
699
00:36:59,759 --> 00:37:02,751
To the business and not so
to the entertainment side.
700
00:37:05,390 --> 00:37:07,256
[TIRES SCREECHING]
701
00:37:07,350 --> 00:37:09,011
[SIRENS BLARING]
702
00:37:12,522 --> 00:37:13,887
I didn't do it.
703
00:37:15,400 --> 00:37:16,982
I don't speed anymore.
704
00:37:17,652 --> 00:37:19,880
[TV ANNOUNCER] Minneapolis now
and the potential battle brewing
705
00:37:19,904 --> 00:37:22,145
over Prince's $300 million estate.
706
00:37:22,657 --> 00:37:26,070
Family members head into court tomorrow
laying claim to his fortune.
707
00:37:26,161 --> 00:37:28,744
Prince died with no known will...
708
00:37:28,830 --> 00:37:30,641
[TRENT] When I was growin' up,
musicians were superheroes.
709
00:37:30,665 --> 00:37:32,497
You didn't get to see them all the time.
710
00:37:32,667 --> 00:37:35,125
You read into what they did.
They were larger than life.
711
00:37:35,295 --> 00:37:36,313
And I'm not against change,
712
00:37:36,337 --> 00:37:38,920
but as music's kind of gotten
co-opted as something
713
00:37:39,007 --> 00:37:41,214
that isn't the primary attention thing,
714
00:37:41,301 --> 00:37:43,237
it's the thing that happens
while you're doing something else.
715
00:37:43,261 --> 00:37:45,127
And it's a way to sell you ads now...
716
00:37:45,638 --> 00:37:48,471
It's tough as a musician
not to feel a bit beat down.
717
00:37:48,850 --> 00:37:51,512
[EMINEM] I don't know if Dre's vision
was like Jimmy's with this,
718
00:37:51,603 --> 00:37:54,290
but there would be some times
where we'd be shootin' a video till, like,
719
00:37:54,314 --> 00:37:55,349
6:00 in the morning
720
00:37:55,440 --> 00:37:58,182
and we had to do one more take with me
or somebody in the video
721
00:37:58,276 --> 00:37:59,858
wearin' some goddamn headphones.
722
00:37:59,944 --> 00:38:01,704
I'm like, Man,
are you fuckin' kidding me?
723
00:38:02,197 --> 00:38:06,657
Every time we did something,
it was, like, Jimmy with the Beats-
724
00:38:06,910 --> 00:38:09,743
And I remember thinkin' like,
Why is this so important?
725
00:38:10,205 --> 00:38:13,573
But I had no idea
what the Great Gazoo was doing.
726
00:38:13,666 --> 00:38:16,624
[GREAT GAZOO] You doubt the power
of the Great Gazoo?
727
00:38:18,880 --> 00:38:20,621
[TRENT] Iknew he was frustrated.
728
00:38:20,882 --> 00:38:22,998
And Jimmy and my own interests
729
00:38:23,092 --> 00:38:27,552
align around some ideas that we think
are pretty fucking good, you know?
730
00:38:27,639 --> 00:38:31,633
And could take music up a notch again,
make it important again.
731
00:38:31,726 --> 00:38:34,138
And that sounds pretentious,
and it is pretentious.
732
00:38:34,562 --> 00:38:38,226
But I think it's also...
I think it's fuckin' feasible, you know?
733
00:38:39,108 --> 00:38:42,817
[JIMMY] From 2003 on, I always wanted to be
in the streaming business,
734
00:38:42,904 --> 00:38:44,381
but I'd try to get other people to do it.
735
00:38:44,405 --> 00:38:45,520
I wanted Apple to do it.
736
00:38:45,615 --> 00:38:47,856
So I used to go to Eddy and Steve
all the time and say,
737
00:38:47,951 --> 00:38:50,568
Let's do streaming.
And they would say, Too early.
738
00:38:50,662 --> 00:38:53,404
They just felt it wasn't right
for Apple at the time.
739
00:38:54,040 --> 00:38:55,906
So I said,
Man, nobody's gonna do this for us.
740
00:38:56,000 --> 00:38:59,243
Let's do it ourselves.
So we built Beats Music.
741
00:38:59,462 --> 00:39:01,044
It's not just the speaker,
742
00:39:01,130 --> 00:39:03,462
it's also, how do people consume music.
743
00:39:03,550 --> 00:39:05,086
[DOUG] And that's Jimmy's new thing,
744
00:39:05,260 --> 00:39:09,595
changing the habits of people
from buying to accessing.
745
00:39:09,722 --> 00:39:15,468
And if there's anyone who can do it, it's him,
because of his reputation, his connections.
746
00:39:15,562 --> 00:39:19,146
[JIMMY] But Trent and I knew
that streaming could not scale
747
00:39:19,232 --> 00:39:21,815
without a company like Apple behind it.
748
00:39:21,901 --> 00:39:24,518
We made some headwinds, but the truth is
749
00:39:24,612 --> 00:39:25,923
we weren't sophisticated enough,
at least I wasn't,
750
00:39:25,947 --> 00:39:27,813
to understand technology wasn't there yet.
751
00:39:28,199 --> 00:39:31,942
But Apple was a place we thought
we could really tie it all together
752
00:39:32,036 --> 00:39:34,403
with a culture
that we really could connect with.
753
00:39:34,497 --> 00:39:37,660
[DOUG] Beats Music doesn't have
the resources of an Apple
754
00:39:37,750 --> 00:39:41,914
and the 850 million credit cards
and the $150 billion in the bank.
755
00:39:42,005 --> 00:39:46,124
So Jimmy's faced with,
I gotta make this thing work.
756
00:39:46,593 --> 00:39:49,460
[WILL.I.AM] Apple.
The biggest company on Earth.
757
00:39:49,929 --> 00:39:52,762
They got more liquid money
than the American government.
758
00:39:53,057 --> 00:39:54,547
That's beyond ballin'.
759
00:39:54,893 --> 00:39:56,975
[STOUTE] So now you gotta
look at it from both sides.
760
00:39:57,061 --> 00:39:59,974
Beats is a very
profitable headphone company,
761
00:40:00,064 --> 00:40:03,557
and it has marketing contracts
with some of the finest musicians
762
00:40:03,651 --> 00:40:04,691
and athletes in the world.
763
00:40:04,777 --> 00:40:07,439
[WILL.I.AM] Somethin' you can't spend
no amount of money to create.
764
00:40:07,947 --> 00:40:09,028
Culture.
765
00:40:09,115 --> 00:40:10,196
Music,
766
00:40:10,825 --> 00:40:12,111
content,
767
00:40:13,328 --> 00:40:15,035
and a relationship with hip-hop.
768
00:40:15,538 --> 00:40:17,495
[STOUTE] Plus they got Jimmy Lovine
769
00:40:17,916 --> 00:40:21,910
to bring that kind of marketing and
insight to their future success in music.
770
00:40:22,003 --> 00:40:23,493
Apple is music.
771
00:40:23,588 --> 00:40:26,080
The core of Apple is music.
772
00:40:26,174 --> 00:40:28,415
It's part of what drove
Steve in this company.
773
00:40:28,509 --> 00:40:31,592
And eventually one day,
Tim called me in with Eddy
774
00:40:31,679 --> 00:40:33,073
and Tim said to me, You know what?
775
00:40:33,097 --> 00:40:34,132
We're ready.
776
00:40:37,143 --> 00:40:38,143
How about Dr. Dre?
777
00:40:38,186 --> 00:40:42,100
[FEMALE REPORTER] Hip-hop mogul Dr. Dre,
seeming to confirm the reported deal.
778
00:40:42,190 --> 00:40:44,978
[MALE REPORTER] A $3 billion deal
to acquire Beats.
779
00:40:45,068 --> 00:40:47,025
The biggest deal in Apple's history.
780
00:40:47,278 --> 00:40:48,734
This is great for Dr. Dre.
781
00:40:48,821 --> 00:40:49,856
Oh, it's amazing.
782
00:40:49,948 --> 00:40:53,157
[EDDY CUE] This is just about us
continuing to in vest in music.
783
00:40:53,242 --> 00:40:55,904
And this is the first music
subscription service done right.
784
00:40:56,120 --> 00:40:57,890
[INTERVIEWER] Are you gonna
really leave the record industry?
785
00:40:57,914 --> 00:41:00,246
I did. I'm a retired record executive.
786
00:41:00,625 --> 00:41:01,865
That's me.
787
00:41:03,044 --> 00:41:04,375
I'm so excited, man.
788
00:41:05,171 --> 00:41:07,128
The new beginning of my new life.
789
00:41:07,215 --> 00:41:08,376
You hear that?
790
00:41:08,633 --> 00:41:10,215
- I clean up nice.
- [LAUGHTER]
791
00:41:10,551 --> 00:41:14,215
Dr. Dre has been my primary care physician
for over 15 years-
792
00:41:14,806 --> 00:41:17,969
Jimmy Lovine has been
that little voice inside my head.
793
00:41:18,059 --> 00:41:21,393
Both guys from the streets
who built everything they have today
794
00:41:21,479 --> 00:41:23,061
by betting on themselves.
795
00:41:23,731 --> 00:41:26,018
[IMITATES BEEPING] Hey, Mr. Big Stuff.
796
00:41:26,192 --> 00:41:29,856
[LAUGHS] I said, I heard about
your little business venture,
797
00:41:29,946 --> 00:41:31,812
and I said, 'That boy is smart.
798
00:41:33,408 --> 00:41:35,194
He said, Sometimes.
799
00:41:38,913 --> 00:41:40,950
The journey isn't done yet.
800
00:41:41,249 --> 00:41:42,660
You promised Detox.
801
00:41:42,750 --> 00:41:45,492
Nigga, is it gonna ever,
ever, ever come out?
802
00:41:50,425 --> 00:41:53,008
[DR. DRE] [SINGING] What's... What's...
What's peace?
803
00:41:53,094 --> 00:41:56,177
Peace is when you sleep
with open windows on the beach
804
00:41:56,264 --> 00:41:59,131
Peace is when you clear
$100 million tax-free
805
00:41:59,225 --> 00:42:01,136
Peace is when you fuckin' with me
806
00:42:01,436 --> 00:42:03,268
Uh... Yeah
807
00:42:03,730 --> 00:42:05,562
Uh... Word on the streets
808
00:42:05,648 --> 00:42:08,515
Peace is when you get locked up
and you get released
809
00:42:08,609 --> 00:42:11,727
Peace is when some shit pop off
And you got your heat
810
00:42:12,155 --> 00:42:13,941
[LAUGHING]
811
00:42:16,159 --> 00:42:17,570
Man, fuck stress.
812
00:42:22,248 --> 00:42:25,115
Detox, I never had any connection with it.
813
00:42:25,209 --> 00:42:26,324
It didn't work.
814
00:42:26,544 --> 00:42:28,126
I had to have a reason.
815
00:42:29,172 --> 00:42:30,628
I'm never gonna do that again.
816
00:42:31,883 --> 00:42:33,294
I wanna be inspired.
817
00:42:35,720 --> 00:42:39,384
I'm always gonna produce
and find young talent,
818
00:42:39,474 --> 00:42:41,806
but I'm 30 years in, I'm 50 years old.
819
00:42:42,060 --> 00:42:45,644
It's so fuckin' difficult because
makin' music is a young man's game.
820
00:43:00,703 --> 00:43:02,222
[KENDRICK LAMAR] Is it a young man's game?
821
00:43:02,246 --> 00:43:03,907
I mean, I was born in '87.
822
00:43:04,290 --> 00:43:08,534
I don't know where I'll be 15 years
from now, but I know right now,
823
00:43:08,628 --> 00:43:11,336
when he say, Young man's game,
all I wanna do is write.
824
00:43:12,215 --> 00:43:13,455
The classic board,
825
00:43:13,800 --> 00:43:16,212
Chronic, Marshall Mathers LP.
826
00:43:16,344 --> 00:43:18,005
Did half of Good Kid on here.
827
00:43:18,513 --> 00:43:21,426
I was nine years old the
first time I met Dre,
828
00:43:21,516 --> 00:43:22,516
the first time I met Pac,
829
00:43:22,600 --> 00:43:24,600
and they was at the Compton Swap Meet
on Rosecrans.
830
00:43:24,685 --> 00:43:26,972
And I was one of the kids out there
on my pop's shoulder,
831
00:43:27,063 --> 00:43:29,225
watchin' him go up and down my city,
832
00:43:29,315 --> 00:43:31,522
his city, rappin' his rap lyrics.
833
00:43:31,818 --> 00:43:33,775
Dre didn't know he met me, but I met him.
834
00:43:33,861 --> 00:43:35,821
Fifteen years later,
I was in the studio with him.
835
00:43:36,030 --> 00:43:38,271
Poof. Blew my mind away.
836
00:43:38,783 --> 00:43:40,148
Oh. That's sick.
837
00:43:40,243 --> 00:43:42,450
[ANNOUNCER]
Please welcome, Kendrick Lamar.
838
00:43:42,537 --> 00:43:44,278
- [ALL APPLAUDING]
- [KENDRICK] Yeah, yeah.
839
00:43:44,789 --> 00:43:46,029
Believe that.
840
00:43:46,833 --> 00:43:48,540
N.W.A., man.
841
00:43:48,668 --> 00:43:51,285
It was dubbed gangsta rap, but for me
842
00:43:51,379 --> 00:43:53,190
it was an intimate look
at what was actually happenin'
843
00:43:53,214 --> 00:43:54,830
in our community in Los Angeles,
844
00:43:54,924 --> 00:43:56,210
and in Compton in particular.
845
00:43:58,094 --> 00:44:01,803
I feel like each and every single one of them
was black superheroes where I come from.
846
00:44:01,889 --> 00:44:05,302
[DR. DRE] Back then, we weren't thinkin'
about fame or fortune or anything like that.
847
00:44:05,393 --> 00:44:08,226
We were just some kids in the studio
havin' fun recording.
848
00:44:08,312 --> 00:44:10,804
And I'm quite sure
everybody in the music industry,
849
00:44:10,898 --> 00:44:14,983
especially those that make music,
understand how precious those times are.
850
00:44:15,403 --> 00:44:17,986
[KENDRICK] Recognizin' the moment,
just appreciatin' the moment,
851
00:44:18,072 --> 00:44:21,032
you know, that's the hardest thing to do,
especially in the music business.
852
00:44:21,075 --> 00:44:23,692
[JIMMY] I think we just came up
with great ideas for retail.
853
00:44:24,078 --> 00:44:25,785
But here's the problem with the messaging.
854
00:44:26,455 --> 00:44:28,492
No one knows what we're talking about.
855
00:44:28,583 --> 00:44:31,291
I have people that
I hang out with on the weekends
856
00:44:31,377 --> 00:44:33,209
that still don't use this thing.
857
00:44:33,296 --> 00:44:38,257
What are we gonna do to get people
to come into Apple Music and sign up?
858
00:44:38,342 --> 00:44:41,380
Just telling them it's there is not enough.
859
00:44:41,721 --> 00:44:43,803
We don't even know if advertising works.
860
00:44:43,931 --> 00:44:46,389
[KENDRICK] Whatever you gotta do
to make it connect,
861
00:44:46,475 --> 00:44:48,512
you gotta go for it. And how you do that?
862
00:44:48,603 --> 00:44:51,311
Completely remove the motherfuckin' ego.
863
00:44:51,439 --> 00:44:53,646
Jimmy told me that. Remove the ego.
864
00:44:53,733 --> 00:44:56,350
And by the way,
I don't know how to figure it out.
865
00:44:56,736 --> 00:44:58,589
[JANET MORMILE] When he first started
in the business he said,
866
00:44:58,613 --> 00:45:00,024
I'm gonna make a killing...
867
00:45:00,114 --> 00:45:01,855
I'm retiring at 40.
868
00:45:01,949 --> 00:45:03,860
Then he said, Oh, when I'm 50.
869
00:45:04,327 --> 00:45:06,159
That is so not him.
870
00:45:06,287 --> 00:45:08,119
He'll create something else.
871
00:45:13,002 --> 00:45:15,414
[JIMMY] When we started Beats,
we'd try to hire people.
872
00:45:15,796 --> 00:45:19,334
And we would get either engineers
or people from the creative community.
873
00:45:19,425 --> 00:45:22,338
There weren't people
that understood both languages.
874
00:45:22,803 --> 00:45:25,340
I said to Dre, Why don't we start a school
875
00:45:25,431 --> 00:45:28,389
that teaches kids how
to combine all of it?
876
00:45:28,476 --> 00:45:30,092
- Lovine Young Academy.
- There you go.
877
00:45:30,811 --> 00:45:33,929
We're on our site
where they're gonna build our building
878
00:45:34,649 --> 00:45:38,062
- for our school. And it ain't cheap.
- [ALL LAUGH]
879
00:45:45,368 --> 00:45:47,075
[SIRENS BLARING IN DISTANCE]
880
00:45:47,161 --> 00:45:49,528
[KENDRICK] We didn't have nobody
puttin' money in our city.
881
00:45:50,206 --> 00:45:52,243
So to give back to the city of Compton,
882
00:45:52,333 --> 00:45:55,200
knowin' where we come from,
that is the ultimate goal.
883
00:45:56,128 --> 00:45:58,540
All they knew was just gangbangin',
you know what I'm sayin'?
884
00:45:58,631 --> 00:46:01,589
It is... That's all it was.
But we recognizin' our potential now.
885
00:46:01,676 --> 00:46:04,919
Recognizin' the gifts
that we have in the city,
886
00:46:05,012 --> 00:46:07,925
rather than just focusin'
on the negativity.
887
00:46:08,015 --> 00:46:11,508
But the gang culture is always there.
I can't sugarcoat that.
888
00:46:15,189 --> 00:46:18,398
[DR. DRE] Me and Cube were out in Compton.
889
00:46:18,484 --> 00:46:19,940
Kendrick Lamar's there.
890
00:46:20,027 --> 00:46:21,483
Game is there.
891
00:46:21,737 --> 00:46:23,523
All of these people.
892
00:46:23,864 --> 00:46:27,653
We're tlyin' to bring some love
and some hope back to the city.
893
00:46:27,743 --> 00:46:30,735
We're talkin' about doin'
some positive things for Compton.
894
00:46:30,830 --> 00:46:34,869
We're talkin' about puttin' some money
back into the city, bringin' the city up.
895
00:46:35,251 --> 00:46:39,085
And then, this stupid-ass motherfucker
comes through with the bullshit.
896
00:46:39,547 --> 00:46:41,163
Just jumped in his car
897
00:46:41,257 --> 00:46:43,669
and backed over Terry
Carter and killed him.
898
00:46:44,885 --> 00:46:46,296
This man died.
899
00:46:46,554 --> 00:46:48,215
This was a good brother.
900
00:46:49,056 --> 00:46:50,672
He had a wife. He had kids.
901
00:46:50,766 --> 00:46:53,554
He was responsible for takin' in,
like, 12 foster kids.
902
00:46:53,644 --> 00:46:54,759
This is a good guy.
903
00:46:54,854 --> 00:46:56,720
And all of a sudden, boom,
904
00:46:57,064 --> 00:46:59,647
we got bad news all on TV.
905
00:46:59,734 --> 00:47:02,192
And Compton's lookin' fucked up again.
906
00:47:05,698 --> 00:47:07,985
[REPORTER] Yo Suge,
what was the fight about, man?
907
00:47:08,075 --> 00:47:10,692
Can you say anything
about the allegations against you?
908
00:47:10,786 --> 00:47:11,821
No, dawg.
909
00:47:16,667 --> 00:47:19,604
[NEWSCASTER] One of the biggest names
in rap music is in jail this morning.
910
00:47:19,628 --> 00:47:22,996
We've just learned minutes ago
that producer Suge Knight was arrested.
911
00:47:23,090 --> 00:47:25,172
He's being held on $2 million bail.
912
00:47:25,259 --> 00:47:28,342
He is a pioneer in his field,
working with artists like MC Hammer,
913
00:47:28,429 --> 00:47:29,840
Snoop Dogg and Tupac Shakur.
914
00:47:29,930 --> 00:47:33,673
But now, he could face murder charges
after a deadly hit and run...
915
00:47:33,768 --> 00:47:35,245
[DR. DRE] Hey.
[NICOLE] [ON PHONE] Hey, babe.
916
00:47:35,269 --> 00:47:36,680
[DR. DRE] What's up, love?
917
00:47:38,773 --> 00:47:40,309
- Yeah.
- Where are you?
918
00:47:40,399 --> 00:47:41,981
I'm here at the beach.
919
00:47:44,111 --> 00:47:45,977
About to do some recordin' upstairs.
920
00:47:46,072 --> 00:47:47,437
That sounds good.
921
00:47:47,782 --> 00:47:49,819
- I love you.
- I love you, too, baby.
922
00:47:50,284 --> 00:47:51,399
All right.
923
00:48:03,339 --> 00:48:06,923
[SNOOP DOGG] If he could tell
his whole story through music,
924
00:48:07,426 --> 00:48:10,509
he would rather that
than to have to talk about it.
925
00:48:11,347 --> 00:48:13,054
- Check, yeah.
- [MAN] That's cool?
926
00:48:13,391 --> 00:48:14,426
Yeah, that's good.
927
00:48:15,142 --> 00:48:17,304
Check, check, check, yeah, that's money.
928
00:48:17,895 --> 00:48:19,511
I'm really wonderin'...
929
00:48:20,564 --> 00:48:21,895
[SIGHS]
930
00:48:21,982 --> 00:48:25,100
If there's somethin' I wanna say
before the first verse starts...
931
00:48:25,820 --> 00:48:27,606
Um, and I'm still tryin' to figure it out.
932
00:48:27,696 --> 00:48:29,562
Let the track play real quick here.
933
00:48:32,034 --> 00:48:34,241
As I talk about the pain, is that...
934
00:48:34,453 --> 00:48:35,693
Um...
935
00:48:35,830 --> 00:48:37,241
[SIGHS]
936
00:48:37,331 --> 00:48:40,744
[RAPPING] I remember when I got started
My intention was to win
937
00:48:40,835 --> 00:48:42,542
But a lot of shit changed since then
938
00:48:42,628 --> 00:48:46,041
Some old friends became enemies
in the quest to victory
939
00:48:46,132 --> 00:48:47,293
But I made a vow
940
00:48:47,383 --> 00:48:48,965
Never let this shit get to me
941
00:48:49,051 --> 00:48:51,543
I let it pass so I can...
Ugh
942
00:48:52,555 --> 00:48:55,843
Hmm... Ah.
Just slide that to the right. Mmm.
943
00:48:55,933 --> 00:48:59,392
[RAPPING] I let it pass
so I consider that part of my history
944
00:48:59,478 --> 00:49:00,684
All right, stack those up.
945
00:49:00,771 --> 00:49:02,512
Could you take
some bottom out of that, son?
946
00:49:02,606 --> 00:49:04,042
It's comin' in a little bit too heavy.
947
00:49:04,066 --> 00:49:05,272
All right, next part.
948
00:49:05,359 --> 00:49:08,147
[RAPPING] So a new house
for my mom that's special
949
00:49:08,237 --> 00:49:12,276
I let you go shoppin'
till your feet get tired in a new Benz
950
00:49:12,366 --> 00:49:14,198
Just for you to ride in
951
00:49:14,285 --> 00:49:16,947
When I didn't have it, you provided
952
00:49:17,580 --> 00:49:18,620
Mmm. That could be better.
953
00:49:18,706 --> 00:49:20,447
Now I'm gonna come over here for a second.
954
00:49:20,541 --> 00:49:24,500
[RAPPING] I used to be a starvin' artist
so I would never starve an artist
955
00:49:26,297 --> 00:49:29,710
It gets the hardest
when I think about the dearly departed
956
00:49:29,800 --> 00:49:32,292
Ah, shit. Almost. A little bit to the left.
957
00:49:32,386 --> 00:49:35,924
[RAPPING] I know Eazy can see me now
Lookin' down through the clouds
958
00:49:36,599 --> 00:49:38,385
Cube in the corner writin'
959
00:49:38,559 --> 00:49:40,049
We're in that
960
00:49:41,228 --> 00:49:42,889
Damn, I miss that
961
00:49:43,981 --> 00:49:46,188
I'm just talkin' to my diary
962
00:49:46,275 --> 00:49:48,753
All right, let me slide high to the right
just a little bit more.
963
00:49:48,777 --> 00:49:50,859
[RAPPING] I'm just talkin' to my diary
964
00:49:51,906 --> 00:49:54,238
Shout out to my nigga' DJ Yella
965
00:49:54,325 --> 00:49:55,656
[EXHALES]
966
00:49:55,743 --> 00:49:57,179
Let me hear that again. Let me hear that.
967
00:49:57,203 --> 00:49:59,240
I don't know
how I'm gonna end this shit. Get...
968
00:49:59,330 --> 00:50:00,786
I gotta figure that out.
969
00:50:01,165 --> 00:50:02,747
Yeah, let mejust, uh...
970
00:50:03,125 --> 00:50:04,661
This is gonna be a couple of hours.
971
00:50:04,752 --> 00:50:05,752
[RAPPING] All-nighters
972
00:50:05,836 --> 00:50:07,418
You in the... All-nighters
973
00:50:07,505 --> 00:50:08,607
[MAN] Are those gonna be wider?
974
00:50:08,631 --> 00:50:11,794
Those are gonna be wide, like,
three and nine. Mmm-hmm.
975
00:50:11,884 --> 00:50:13,045
- [MAN] Okay.
- There it is.
976
00:50:15,262 --> 00:50:17,424
[RAPPING] I'm just...
I'm just... I'm just...
977
00:50:17,723 --> 00:50:19,930
I'm just... I'm just... I'm just...
978
00:50:20,226 --> 00:50:22,217
Yeah. Huh.
979
00:50:26,106 --> 00:50:27,642
Yeah, that's definitely it.
980
00:50:27,900 --> 00:50:29,106
Let's listen.
981
00:50:30,528 --> 00:50:34,647
There's a lot more to be done with the stacks
and the ad-libs and the verses and shit,
982
00:50:34,949 --> 00:50:36,690
but I don't feel like doin' it right now.
983
00:50:36,784 --> 00:50:39,367
I just wanna live with it
for a second and, uh...
984
00:50:40,955 --> 00:50:42,616
Wake up and see if I, uh...
985
00:50:43,666 --> 00:50:46,249
See if I'm in love
with what happened tonight.
986
00:50:48,504 --> 00:50:49,790
And then we'll go from there.
987
00:50:59,974 --> 00:51:03,308
We've been together 21 years,
so we know each other.
988
00:51:04,311 --> 00:51:06,143
I'm the kite and she's the rock.
989
00:51:14,613 --> 00:51:17,321
[JIMMY] When I was younger,
I was scared to death.
990
00:51:17,449 --> 00:51:19,861
I didn't know where my life was gonna go.
991
00:51:20,160 --> 00:51:24,074
And then I met Roy Cicala and John Lennon
and they gave me a shot.
992
00:51:24,164 --> 00:51:26,201
And then I worked with Bruce and Patti.
993
00:51:26,292 --> 00:51:28,454
And that was my college education.
994
00:51:28,544 --> 00:51:32,538
And I felt freedom. I said,
Okay, I'm free from what I don't know.
995
00:51:33,507 --> 00:51:37,842
In 2012, yeah, I was successful,
but I was alone.
996
00:51:38,012 --> 00:51:39,548
I was scared again.
997
00:51:40,514 --> 00:51:45,384
And then I met Liberty
and I got that same feeling of direction,
998
00:51:45,477 --> 00:51:47,718
and I felt freedom again.
999
00:51:51,191 --> 00:51:53,558
- [OFFICIANT] him to be your soul mate.
- Yes.
1000
00:51:53,652 --> 00:51:55,438
[MAN] Liberty was the Jimmy whisperer.
1001
00:51:55,863 --> 00:51:59,527
She made him stand up on both feet
and be mature.
1002
00:51:59,908 --> 00:52:01,740
[SEAN] Everybody, give it up for...
1003
00:52:01,827 --> 00:52:04,865
- Jimmy and Liberty Lovine.
- [ALL CHEERING AND APPLAUDING]
1004
00:52:07,041 --> 00:52:10,079
Now, y'all know that
this is the blackest wedding
1005
00:52:11,337 --> 00:52:15,547
that a white Italian man with a rabbi
has ever had in I.A.
1006
00:52:15,633 --> 00:52:16,919
[ALL LAUGHING AND APPLAUDING]
1007
00:52:17,009 --> 00:52:19,751
And we about to party,
so meet us on the dance floor.
1008
00:52:19,845 --> 00:52:23,258
Let's give it up for
Jimmy and Liberty Lovine!
1009
00:52:23,515 --> 00:52:25,347
- Whoo!
- [UPBEAT MUSIC PLAYING]
1010
00:52:40,574 --> 00:52:44,408
Jimmy is one of the two or three
greatest inventors
1011
00:52:44,495 --> 00:52:47,078
that I've known.
1012
00:52:47,498 --> 00:52:49,409
But what was his invention?
1013
00:52:49,583 --> 00:52:51,995
His invention was Jimmy Lovine.
1014
00:52:52,920 --> 00:52:54,331
There's only one of him.
1015
00:52:54,421 --> 00:52:56,128
That's the melody, man.
1016
00:52:56,548 --> 00:52:58,505
I didn't even think about doin' that.
1017
00:52:58,676 --> 00:53:01,008
[EMINEM] The innovator and the levitator.
1018
00:53:01,470 --> 00:53:03,802
But Jimmy Lovine is the levitator.
1019
00:53:03,889 --> 00:53:05,675
Dre is the innovator.
1020
00:53:05,766 --> 00:53:10,010
Dr. Dre's releasing his first new album
in more than 15 years.
1021
00:53:10,104 --> 00:53:13,438
[DR. DRE] [SINGING] I'm just... I'm just...
I'm just talkin' to my diary
1022
00:53:13,524 --> 00:53:16,107
[NEWSCASTER] It's inspired by the movie
Straight Outta Compton.
1023
00:53:16,443 --> 00:53:20,653
Dr. Dre also revealed that he has shelved
his long-awaited album Detox.
1024
00:53:21,073 --> 00:53:23,189
This is fuckin' insane, man.
1025
00:53:25,119 --> 00:53:27,597
[REPORTER] Take a look at Compton
High School while you still can.
1026
00:53:27,621 --> 00:53:29,953
The plan is to tear it to the ground
and rebuild it,
1027
00:53:30,040 --> 00:53:32,031
including a new performing arts center,
1028
00:53:32,126 --> 00:53:33,912
paid in part by Dr. Dre.
1029
00:53:34,086 --> 00:53:36,418
[ALL CHEERING]
1030
00:53:36,505 --> 00:53:39,839
Listen, we have some really exciting things
planned for Compton High in the future,
1031
00:53:39,925 --> 00:53:42,838
and I just wanted to stop by
and say congratulations to you all.
1032
00:53:43,011 --> 00:53:46,299
[NEWSCASTER] Residents passed
a $350 million bond measure
1033
00:53:46,390 --> 00:53:48,222
to rebuild the entire complex
1034
00:53:48,308 --> 00:53:50,720
and Dre, who has helped the district
out in the past,
1035
00:53:50,811 --> 00:53:52,552
is helping out once again.
1036
00:53:52,646 --> 00:53:55,604
[MAN] We're talking about
transforming a community
1037
00:53:55,691 --> 00:53:58,729
that's been starved economically for years.
1038
00:53:59,027 --> 00:54:03,112
And we have not seen a new high school
in well over 100 years.
1039
00:54:03,741 --> 00:54:06,403
The new performing arts center
is on that end.
1040
00:54:06,493 --> 00:54:11,613
We really wanted to put that in a very
prominent position in the community
1041
00:54:11,707 --> 00:54:13,573
right on a major thoroughfare.
1042
00:54:13,667 --> 00:54:15,999
[MAN 2] This facility will be
available to the community
1043
00:54:16,086 --> 00:54:20,546
weekdays as well as weekends
as much as it wants and needs to be used.
1044
00:54:21,008 --> 00:54:22,569
[DR. DRE] I was terrible in high school.
1045
00:54:22,593 --> 00:54:24,633
I struggled.
I didn't like it, you know what I mean?
1046
00:54:24,678 --> 00:54:26,385
I didn't feel comfortable, you know?
1047
00:54:26,472 --> 00:54:28,429
How many kids are excited to go to school?
1048
00:54:28,515 --> 00:54:29,846
None where I'm from.
1049
00:54:30,225 --> 00:54:33,684
It's really important to have a place
where kids are actually excited to go.
1050
00:54:33,771 --> 00:54:38,937
A community of like-minded people that are
just out to create and learn how to create.
1051
00:54:39,026 --> 00:54:42,940
And hopefully, it can take away some of the
negative stereotypes of Compton, you know,
1052
00:54:43,030 --> 00:54:46,364
that, you know, in a funny way,
I felt like I was a part of.
1053
00:54:46,658 --> 00:54:48,615
Now, we're just not
focusin' on the streets.
1054
00:54:48,702 --> 00:54:50,943
We're focusin' on music.
We're focusin' on books.
1055
00:54:51,705 --> 00:54:53,912
And we're talkin' about
a dude from our city
1056
00:54:55,667 --> 00:54:56,707
that gives everybody hope.
1057
00:54:56,794 --> 00:54:58,125
I don't care what you're doin'.
1058
00:55:01,590 --> 00:55:03,672
[VERNA] If I had had a crystal ball,
1059
00:55:03,926 --> 00:55:07,590
when I was 15 and Andre was born,
1060
00:55:07,679 --> 00:55:11,468
and I was searchin' for nickels and dimes
between cushions,
1061
00:55:11,892 --> 00:55:15,305
clyin' because I didn't know
howl was gonna make a meal.
1062
00:55:15,729 --> 00:55:20,724
This little chubby baby started pullin'
his self up at nine months old
1063
00:55:20,818 --> 00:55:23,355
and he let go and he took off.
1064
00:55:24,488 --> 00:55:28,197
And I go back
and I start thinkin' about all the steps.
1065
00:55:28,283 --> 00:55:30,194
You know, who would've thought?
1066
00:55:31,662 --> 00:55:37,408
[STOUTE] Everybody understands the story
of, I got nothin' and I want somethin'.
1067
00:55:38,043 --> 00:55:39,078
Amazing.
1068
00:55:40,254 --> 00:55:43,167
[STOUTE] You know,
that's what it was and that's what it is.
1069
00:55:43,590 --> 00:55:45,752
[BRUCE] If you want
to accomplish something
1070
00:55:45,843 --> 00:55:47,880
that hasn't been accomplished,
1071
00:55:49,012 --> 00:55:51,595
you have to be relentlessly
1072
00:55:52,432 --> 00:55:55,265
and unapologetically determined.
1073
00:55:55,978 --> 00:55:57,685
[D.O.C.] Be true to yourself.
1074
00:55:57,771 --> 00:56:00,354
Be true to your art.
Never take it for granted.
1075
00:56:00,440 --> 00:56:02,306
[ICE CUBE] You don't have to conform.
1076
00:56:02,401 --> 00:56:04,312
You could be as raw as you need to be.
1077
00:56:04,403 --> 00:56:05,893
Don't ever change who you are.
1078
00:56:05,988 --> 00:56:07,570
You can't please everybody.
1079
00:56:07,656 --> 00:56:08,987
Deliver quality.
1080
00:56:09,074 --> 00:56:11,816
Do more. Do more. You're the underdog.
1081
00:56:11,910 --> 00:56:13,446
Do it again. Do it again. Do it again.
1082
00:56:13,537 --> 00:56:15,949
Stay in the fucking saddle.
1083
00:56:16,039 --> 00:56:18,030
Treat everything
like it's your first opportunity.
1084
00:56:18,125 --> 00:56:20,406
- Quit fuckin' around.
- And that's it. Don't forget that.
1085
00:56:21,628 --> 00:56:23,289
- Go.
- My pleasure.
1086
00:56:23,380 --> 00:56:24,461
That is a wrap.
1087
00:56:24,548 --> 00:56:25,879
Come on, let's have some lunch.
1088
00:56:25,966 --> 00:56:27,456
Cool, I hope you guys got something.
1089
00:56:27,551 --> 00:56:28,666
Cool.
1090
00:56:31,138 --> 00:56:32,594
- Is that it?
- [MAN] Yeah.
1091
00:56:34,975 --> 00:56:36,160
[RAPPING]
Now will there ever be a day
1092
00:56:36,184 --> 00:56:37,328
That my niggas won't ride for me?
1093
00:56:37,352 --> 00:56:38,467
For me?
Nah, nah, nah
1094
00:56:38,562 --> 00:56:40,915
And will there ever be a day
that your bitch won't slide with me?
1095
00:56:40,939 --> 00:56:42,179
Homie?
Nah, nah, nah
1096
00:56:42,274 --> 00:56:45,114
And will it ever be a day that your hands
ain't up when a nigga on stage
1097
00:56:45,193 --> 00:56:47,913
I been rollin' up haze in the studio
for days just to work for a wage
1098
00:56:47,988 --> 00:56:49,591
Now I'm on, fuckin' paid in this mothafucka
1099
00:56:49,615 --> 00:56:52,232
Who got a hit just like this?
And got heart and rich like this?
1100
00:56:52,326 --> 00:56:54,567
Never failed, 20 years
and he still got grip like this
1101
00:56:54,661 --> 00:56:56,493
And got kids with a
super hot bitch like this
1102
00:56:56,580 --> 00:56:57,932
You spendin' time tiyna get like this
1103
00:56:57,956 --> 00:56:59,642
I wrote a script like
this, I'm on some shit like
1104
00:56:59,666 --> 00:57:01,466
I'm at home on the track,
nigga, this my shit
1105
00:57:01,501 --> 00:57:03,583
Try to spit my clip
You might get hit and divided
1106
00:57:04,171 --> 00:57:05,832
Kill shit, I 'mma talk about it
1107
00:57:05,923 --> 00:57:07,664
Laid outwith the chalk around him
1108
00:57:07,799 --> 00:57:09,399
Came back as kings, came back with rings
1109
00:57:09,426 --> 00:57:11,306
What if we fall?
I never thought about it, nigga
1110
00:57:12,179 --> 00:57:15,763
Gunfire, gunfire, nah, nah, nah
1111
00:57:15,849 --> 00:57:19,092
Run at yah, run at yah, nah, nah, nah
1112
00:57:19,186 --> 00:57:25,774
We come for yah, come for yah, nah,
nah, nah Set fire to my enemies
1113
00:57:26,944 --> 00:57:29,652
Fuck a rasclaat, or an enemy
1114
00:57:29,738 --> 00:57:32,480
Me got a few chains worth a hundred keys
1115
00:57:33,867 --> 00:57:37,201
Them say they wanna romp
Me say, pussy, please
1116
00:57:37,287 --> 00:57:39,654
Pussy boy never worried me
1117
00:57:39,998 --> 00:57:44,458
My clips up on the streets
1118
00:57:44,544 --> 00:57:47,332
Now call the police upon me
1119
00:57:47,422 --> 00:57:50,881
A hundred keys in these streets
1120
00:57:51,843 --> 00:57:55,052
Pussy boy, now wanna romp wit me
1121
00:57:55,180 --> 00:57:58,593
Kill shit, I'm a talk about it
Laid out with the chalk around him
1122
00:57:58,684 --> 00:58:00,391
Came back as kings, came back with rings
1123
00:58:00,477 --> 00:58:02,514
What if we fall?
I never thought about it, nigga
1124
00:58:02,604 --> 00:58:06,097
How you spell CEO? D-R-E
What a nigga dream he could try to be
1125
00:58:06,233 --> 00:58:09,442
Uh, even though I'm from a place where
Niggas got TECs, don't mean technology
1126
00:58:09,528 --> 00:58:11,360
Grew up 'round Blood niggas
real camaraderie
1127
00:58:11,446 --> 00:58:13,153
Plus Crip niggas on the other side of me
1128
00:58:13,240 --> 00:58:14,884
But I'm the only nigga
that I ever tried to be
1129
00:58:14,908 --> 00:58:16,908
Winner never sins
You know these niggas tired of me
1130
00:58:16,952 --> 00:58:18,832
Not to it if you want
crap shootin' in your home
1131
00:58:18,912 --> 00:58:20,528
Where a nigga came from, my life changed
1132
00:58:20,622 --> 00:58:22,475
'Cause a nigga made hits
while my homies flipped bricks
1133
00:58:22,499 --> 00:58:24,331
Lot of them ain't here, can't complain
1134
00:58:24,418 --> 00:58:27,480
Tried to survive 9:00 to the 5:00 You
ain't alive if you ain't not willin' to die
1135
00:58:27,504 --> 00:58:30,233
The lower the low, the higher the high
Do or you don't, you fall or you fly
1136
00:58:30,257 --> 00:58:31,418
I mean you ride or die, nigga
1137
00:58:31,508 --> 00:58:35,001
Kill shit, I'mma talk about it
Laid out with the chalk around him
1138
00:58:35,095 --> 00:58:36,711
Came back as kings, came back with rings
1139
00:58:36,805 --> 00:58:38,921
What if we fall?
I never thought about it, nigga
1140
00:58:39,266 --> 00:58:43,009
Gunfire, gunfire, nah, nah, nah
1141
00:58:43,186 --> 00:58:46,520
Run at yah, run at yah, nah, nah, nah
1142
00:58:46,606 --> 00:58:49,974
We come for yah, come for
yah, nah, nah, nah
1143
00:58:50,068 --> 00:58:52,901
Set fire to my enemies
96110
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