All language subtitles for No.English-WWW.MY-SUBS.CO

In 1973, Chile's armed forces staged a
coup against President Salvador Allende

and General Augusto Pinochet
took control of the government.

After 15 years
of dictatorship,

Pinochet faced increasing
international pressure

to legitimize his regime.

In July, 1988, the government
called a referendum.

The people would vote
YES or NO

to keep Pinochet in power
for another eight years.

The election campaign
would last 27 days

with 15 minutes of TV advertising every
day for YES and 15 minutes for NO.

Well...

First of all,
I wanted to mention

that what you're
going to see now

is in line with
the current social context.

We believe that
the country is prepared

for communication
of this nature.

Absolutely.

We must not forget
that the citizens

have raised their demands

in regard to truth,

in regard to
what they like.

Let's be honest.

Today, Chile is
thinking of its future.

Shall we?

TV ANNOUNCER: The new soft
drink has arrived!

It's young, it's unbound.
It's Free!

♪ Because your
time has come...

♪ The time for Free is now

♪ It's the taste
you were waiting for

♪ Because it
was created for you

♪ And now, Free

♪ Refresh yourself now, yes

♪ And feel Free!

♪ Unbound like you ♪

Now you, now Free!

CLIENT:
It's okay, but...

I want to know what
the fuck is a mime

doing in the middle
of my movie.

When did we talk
about a mime, man?

There is no doubt

that the piece
is very well done.

There's work involved.

Carlos...

This is very,
very, very original.

In America, perhaps, there could
be something like this, but...

We have to trust
our product.

We have a product that's
different from the competition,

that invites you
to be young,

that invites you
to be brave.

If you're brave,
you're Free.

I think.

This is everything
that our youth needs.

Music, rebelliousness,

romance,

but with order and respect.

Excuse me...

It's just that
there's a Mr. Urrutia...

RENÉ: No, we're
in a meeting.

But he's here.

He's here?
GUZMÁN: Please go.

Go, go.

Okay.

Why don't you take a look
at the 30-second version?

There's no mime in that one.

Thanks.

José Tomás Urrutia?

SECRETARY: Yes.

CLIENT:
The communist?

Yes.

RENÉ: What do you want?

You have become
very important, man.

No wonder you won't
take my calls anymore.

I work.

What is it?

How's Vero doing?

Well, I suppose.

What can I do for you?

I'm working on the television
campaign for the plebiscite.

I know.

For the No campaign,
that is.

Yes, everyone knows.

What does everyone know?

Just that.
That you're with the No

and that you're looking for me
to put your campaign together.

Who?
Me.

You?
Yes.

Me.
No.

Besides...

Why are you insisting
with that campaign thing?

This election is
completely fixed.

Look,

due to international pressure,

Pinochet had to accept
an opposing campaign.

This is our chance to
overthrow the dictatorship.

So, Pinochet set up a
plebiscite in order to lose it.

No, be serious...
I'm being serious, man.

I mean, Pinochet
could win this plebiscite

even without cheating,
if he wanted to.

He could win anyway?
Yes! That's what's terrible.

Legally?

People either vote for him
or don't vote at all.

No, no, no,
let's take a cab...

No, let's take the bus.

A political campaign

must take up
a lot of time, no?

A lot of people, a lot...
A good team.

Of course, but the campaign
is in the hands of experts,

expert communicators
in political discourse

who know exactly
what they're doing.

Besides,
they're doing it very well.

Let me tell you
that at first,

I wasn't too sure.
They surprised me.

Good people, responsible
people, capable people.

What I need, man,

is an external opinion.

An opinion!

From me, just an opinion! I'm not
going to even give you that.

Come on, calm down, man.
No, no!

GUZMÁN: I didn't know that you were
friends with that communist Urrutia.

No, Urrutia
isn't a communist.

He's a communist.
No.

He was my classmate at school.
He is a communist.

No, he's not a communist.

What is he, then?

He's the other...

Christian Democrat?

No.

Socialist?

No!

It doesn't matter, man, they're
all forms of communism.

No, I know Urrutia from...

He's a family friend.

Are you going to tell me
how microwave works?

It's laser technology.

Invisible heat, and it's
called "the" microwave.

The microwave.
Yes.

You were offered
the No campaign?

Are we going to
talk about that,

or are we going to talk
about "the microwave"?

You tell me, man.

Yes.

Yes...

But I declined.

I said I didn't have the time,

that I had my hands full with a
bunch of stuff, so I couldn't.

So I'm only going to
give him my opinion.

Even if it hurts you.

Thank you.
You're so full
of yourself, man.

A lot of people are calling
me from all over to work.

Freelance.

With your family background,
I never should have hired you.

And you would have missed
out on tons of money.

And what about you?

Don't ask me for political loyalty
towards Pinochet, please.

I'm asking you to
be consistent, man.

That pile of money, you took half
of it home, not to the communists.

Again with the communists.
You sound like an old lady.

An old lady?
No, an old man.

Who's behind the campaign?

I don't know.

Did they call
anyone from abroad?

No, as far as I know,
they only called me.

You?
Yes.

But man, you've been out of
this country for many years!

What do you know? Nothing!
Something.

Do they have money?

No. They don't have money.

They don't have money... The
communists don't have money.

The communists
aren't behind it.

They aren't?
So who's behind it?

There's... Everyone,
except for the communists.

Except for the communists.

That means
that Nicaragua, Cuba,

the Soviet Union
didn't put any money in.

No, they didn't, no...

The Americans did.

No, man,
the Americans are with us.

Yes. Here's a surprise for you.
They put money in.

The Americans and the CIA funded the coup.
They're still with us.

Did you get together with them?
The Americans are with the No.

PRESENTER:
For public spaces,

we've designed some posters.

This doesn't mean that
these are the definite ones.

"If I govern, you govern."

"Yes, for a winning country."

"We are millions."

FERNANDEZ:
Lucho Guzmán.

Good you came so that you can
explain that theory of yours,

about people wanting
to return to the past.

No, Minister.

What I meant to say was
the concept of dictatorship

packs a harsh, strong punch.

And that on top of that, now they're
going to say it on television.

PRESENTER: Fifteen
minutes of screen time,

that's what
we're talking about.

Fifteen minutes of
screen time divided

between a bunch of
different opinions,

lost in
the middle of the night.

That's what the opposition's
going to have.

The Yes campaign will have
those fifteen minutes

and all of the remaining
time as well.

Those people haven't
even had that platform...

Platform?
How many parties are there?

Seventeen.

Oh, that's going to be chaos.

They're all going to fight each
other, like a sack full of cats.

PRESENTER: The general is a
man respected everywhere.

Even the biggest
hypocrites recognize

that he has
modernized this country.

Do you know what I've heard
my fellow Argentineans say?

"We want a Pinochet."

Everyone wants a Pinochet.

Let's show him...
You control the radio,

the newspapers,
television, but...

We have to get him
out of his uniform

and compose an elegant,
very Chilean anthem

for the people to bravely sing to
their general, dressed as a civilian.

I see trouble.

And what if we present him
in full formal attire?

I prefer him as a civilian.

I think we should take advantage
of his blue eyes, his smile.

But first, we'd have to test it
first, Minister, to be sure.

I'd make him wear a pearl.

He is quite refined.

I'd have to talk to him.

Pinochet out of a uniform is this
government without military.

In other words, progress.

The advances in this country
have been stunning.

This doesn't seem
like Latin America.

You don't realize the...

The wealth, the order you project
to the rest of the world.

GUZÁN: But these commies
keep protesting, protesting.

This country is filled with ingrates.
They forgot everything.

Then scare them.

Excuse me?

I don't quite understand.

Didn't you just say that
we had to show a nicer face?

PRESENTER: If you want to scare
people, scare them with their past.

Their past of poverty,

the endless
lines to buy bread.

The opposition has its
socialist lamentations, yes,

but the only thing that people are
interested in is the handout.

Besides, they well know that
with socialism, it is miserable.

Instead you have a system
in which anyone can be rich.

Careful, not everyone.

Anyone.

You can't lose when everyone

is betting on
being that anyone.

MAN: Move, damn it!

Move!

Free the political prisoners!

Release them all, won't you?

Why just some of them?

Verónica!

MAN: Fucking cops...

Stop that crap!

Why are you hitting her?
She's a woman!

Hey, asshole!
POLICEMAN: Get out.

MAN: How can you hit a woman?
Let her go, motherfucker!

Let her go, man!

Come on, let go, man!

How much longer will you
keep on with this shit?

That's it...
That's it...

Turn the news on, okay?

Okay.

There.

TV ANNOUNCER: ...to take the
nation from frayed populist paths

and economic stagnation

to the roads of modernization

and progress for all Chileans,

Augusto Pinochet Ugarte,

from a very young age,

demonstrated his love
of service to his country,

influenced by the stories

that narrated the exploits
of the nation's forefathers,

which inflamed his courage

and his determination
to enter the military.

From dawn to dusk,
he always worked tirelessly...

Give me that.

He devoted all of his time,

his attention,
his energy, his sacrifice...

He endured everything in order
to accomplish the mission

of saving Chile...

WOMAN:
♪ Iorana, President

♪ These are the voices
of your people

♪ Thank you for coming

Carmen!

♪ For being here

♪ Iorana, President

♪ We'll do it for you, always

♪ Thank you for giving us

♪ A home to live in

(SINGING IN NATIVE LANGUAGE)

MAN: (ON TV)
My main concern

is

not to lose what
has been attained.

That's what matters...

This is for Simón, okay?

Okay.

Is he sleeping?

I don't know.

(MICROWAVE HUMMING)

(MICROWAVE DINGING)

Look...

How have you been?

Fine.

Fine.

And Simón?

Lonely.

And the nanny?

Fine.

Is she a good cook?

Yes.

He's lonely.

He knows I'm here.

Did they hit you much?
No.

That kid understands
everything.

No, he doesn't
get any of it.

Neither do I,
to tell you the truth.

Besides, the nanny
can't do everything.

You're going to
work for the No?

What for?

To win.

You're going to
validate Pinochet's fraud.

You're going to say, "Yes,
this is my president,

"this is my constitution."

Mercenary.

The boy has to get up at 7:00 a.m.
Why don't you stay tonight?

And we can all have
breakfast together?

Right...

Are they paying you well?

I can't complain.

Look...

Let me give him
a kiss, please.

Go ahead.

I love you, darling.

We're going to
get rid of Pinochet.

WAR PRISONERS
MEETING POINT

34,690 TORTURED

200,000 EXILED

(SPANISH FOLK SONG PLAYING)

(PEOPLE CRYING)

2,110 POLITICAL EXECUTIONS

1,248 DISAPPEARED DETAINEES

NICOMEDES TORO
YOU FORGOT ME? - YES NO

FOR FREE ELECTIONS

VOTE NO

MAN; All right.

René, we're listening.

Is that all?

Yes, right?

PRESENTER: Excuse me?

There's nothing else?

What do you mean,
something else?

Something else...

Something a little lighter,
a little nicer.

SANDRA: Comrade,

do you think that what's
going on in Chile is nice?

No, no, see...

This moves me just
like it moves all of you.

But...

I think that this,

this doesn't sell.

Well... Let's try...

Let's try, from both sides, to give
slightly more constructive opinions.

Me, too?

Everyone, in general. Let's give our
opinions, and move on a little.

I'd like to know
if anyone thinks

that this campaign will
help us win the plebiscite.

PRESENTER: Well, I think
that the main objective...

RENÉ: Excuse me?

I think that
the main objective is

to open up the eyes of those
who don't want to vote.

That is the objective.
The main one, that is.

The thing is that the dictatorship
destroyed this country.

And it will
continue to destroy it

with its economic success

based on 40%
of the population

living below
the poverty line.

RICARDO: Excuse me, I think that
the real problem here is that

although we want to
win the plebiscite,

some of us only
just want to win,

not really change
Chile in a profound way.

We want another
kind of victory.

WOMAN: But the advertising comrade
here asked a different question.

The comrade asked whether you
think that we're going to win.

The answer is no.

We don't think that we're going to win.
(ALL MURMURING)

This plebiscite is
lost from the moment that

the fascist right
called for it.

So then why this campaign?

To raise awareness.

To use the space that the
dictatorship was forced to surrender

and that we gained.

MAN 1: Let's use it then.

MAN 2: Exactly.

MAN 3: One thing is for
them to let us win,

and another thing is
for them to accept it.

MAN 2: Well, if we're defeated,
then let's not do anything.

MAN 4: Please, this plebiscite
is a fraud, we all know it.

Dad... What are you doing?

I'm here, working.

This isn't work,
you're playing.

Hand me the rocket.

Hand me the rocket
that's over there.

It's my present,
I'm going to put it together!

Oh, really?

Well, it's already
put together.

Then I'm going to drive it.

Come on! I mean it.
Please. Come on!

I want to play
with my train.

Go to bed. Go!

Abstainees: 35.1%. 146...

"Yes" votes: 19%.

Abstainees: 76.2%.

That's it.

Thank you.

What do you think
about all of this?

There's a process of
learnt hopelessness,

deeply internalized,

that prevents
the voters from feeling free

at the moment of voting,

because they're
completely repressed.

That causes, with this
number of undecided voters,

the results to be
quite uncertain.

Regarding
the subject of fear...

What's happening
here is that fear

increases the number
of undecided voters.

These two are
the undecided groups, no?

The ones that
haven't decided to vote?

Yes.

No, this is impossible.

You can't make a campaign
for such a variety of people.

They have different interests,
it can't be done.

It's impossible.

Impossible how, you say?

Miracle level.

I think you've
said the key word...

I mean, we need a miracle.
In other words, we need God.

All his celestial troops, with
his angels and archangels.

Faith.

That's what's
going to change Chile.

This country needs...

A divine act.

How are you?
All good?

I don't want to
lose any clients,

and I don't want to
get beat up either.

All right?
No one's going to find out.

I'm not here.

RENÉ: José Tomás,
this is Alberto Arancibia.

Inside this rat lurks my
mentor, my best friend,

and well,
he came but he's not here.

All right?

Don't worry,
I understand.

So, can I offer you something to drink?
That'd be good.

We have a group of undecided
voters who would really vote No,

but whose indecision is in
whether to vote or not vote.

What?

Yes. They're the old ladies,
around 60 or 65 years old,

middle class, lower middle
class, approximately,

who are scared of
what No represents.

A return to socialism,
to the economic crisis,

to the lines, etc...

And there are
the young people,

who think that this election
is fixed, that it's useless.

No, we have to find
a solution...

No, we have to find
the product.

We need to have a product that
is sufficiently attractive

to old ladies and
to young people.

Mrs. Carmen?

Could I borrow you
for a second, please...

We'd like to
ask you something.

We were here talking,
and Rene told us

that you're with the Yes.

Am I wrong?

All right. She's with the Yes.

Her silence shows implicitly
that she's with the Yes.

Tell us why you like the Yes.

I'm fine.

My son is in college.

My daughter has work.

And the issue

of the dead, the tortured,
the disappeared...

What do you think about that?

It's not that I
don't care about it,

but those things
are in the past.

Now we have
democracy ahead of us.

That's why my General says

that now we'll all be able to
have an opinion when we vote...

Democracy,
that's the problem.

The old man's taken hold
of the term "democracy."

He's appropriated it.

I think that we
haven't worked that much...

That we've just spent our time
walking, eating...

RENÉ: This is work,
José Tomás.

Isn't it, Alberto?
No!

I feel that we
haven't talked about

what defines us
as an opposition.

Regarding human rights...

Exile, injustice,

arbitrary arrests,
torture, disappearances,

all of the pain we've lived
through all these years.

We haven't
approached it at all.

And it has to be included.

It has no place
in the campaign.

It has to be there!

SANDRA: Too dark.
No, that's fear.

We can't bombard
people with more fear.

People are frightened,
they're terrorized.

We have to find a product
that is attractive to people.

I don't like to talk about
democracy as a product, excuse me.

No, fine, let's call it a "concept,"
whatever you want, but...

We have to do something

that is pleasant, but that...

That means that, I mean...

That's happy, like...

Let's list
everything that's happy.

Happiness, joy, delight.

Yes, but what things are...

Spring, party...

The calm
after the storm.

To me,
democracy seems fun.

It seems attractive.

Something...

Something attractive
to experience.

A happy product,
if you put it that way.

Then happiness itself.

Of course.
What's happier than happiness?

Nothing.

Happiness in
itself is happy...

SANDRA: It's everything! It's
the happiest thing of them all.

Let's see, let's get serious,
because, look...

If you think that I'm
going to stand there

in front of all of the people
of the Coalition's parties

to tell them that our campaign
is going to be based on jokes,

that our campaign is going
to be based on happiness,

you're out of your mind.

To me, that seems absolutely childish
and denotes a lack of respect.

We have to consider
the pain of many people,

the pain of the entire story,
the neglect...

Where is that?

How am I going to tell them that
"happiness" is our concept?

Why not?

How's it going?
There's something for you.

Still nothing's happening?

Now?

Yes... Thank you.

You're welcome.

They're here.

I'm on it.

Hey, Diego.

This is what I have.

There are the ones I
like the best, like...

and Guzmán?

Is he under control?

Under control?
Yes.

How so? Oh, no, he's
not going to find out.

Fantastic.
Is he here or not?

No.
Very good.

Oh look, here he is.

Fernando.
Hello.

How are you?

Nice to see you.
Hello.

René Saavedra,
Fernando Costa.

Yes, we know each other.
Oh, you know each other?

Yes, we've done
a couple of commercials.

Yes, we keep him
for commercials.

Well, Fernando is going to be
with us for the campaign.

He's going to be
one of the directors.

Hey, but you know
that I don't do that...

I don't understand,
I don't do that.

You've done it
a thousand times.

I don't know,
call up a rocker,

a folk singer, a person who
can write you an anthem.

No. I want a jingle.

No art,

no folk, no pop, no rock...

Jingle.

Do you really think that they're
going to let us go out on the air?

Yes.

MAN: They're going to
put us in jail,

that's what's
going to happen, man.

We don't know.
We don't?

We don't know.

The important thing
is that we're all here.

I appreciate the courage.

Many didn't even dare.

CARLOS: Look...

If this is the vote,
and you draw a line...

What's left?

No more.

No more Pinochet!
No more dictatorship!

It's good, eh?
It could work!

It's really good,
man, it's perfect.

No more torture,
no more deaths.

No more censorship.

No more abuse.

It's perfect.

No more debts, no more
interests, no more unpaid bills.

What's your status?

We need more people, more time...
We need more content, man.

We have to fill 15 minutes
every day for a month.

They fill each day.

We're three weeks away from going
on the air and we've got nothing...

But 15 minutes is too much!

Well, we have to get to work.

Oh. Never mind.
Okay. Quiet, quiet.

See you at
the production office, okay?

Yeah, he's coming...

How are you, Lucho?

We're about to begin.
Okay.

Everything all right?

Fine, yourself?

Fine.
That's nice.

Didn't you tell me that
you weren't going to do it?

It's just a consultancy,
that's all.

Don't bullshit me, man.

Look, you live an easy life
with your son, man.

You have your own house,

a new sports car,
a fully stocked pantry, man.

No one has laid a finger
on you since you got here.

Let's be partners then, man.

I'll offer you
a percentage of the agency.

Shit, you're a rat, boss.
Why?

You're threatening me the same
way that you're offering me...

Hello...
Hello, how are you?

How are you? All good? Did you
see the dishes? Marvelous, no?

Yes, they're great!
We're waiting for you, eh?

Immediately,
we'll be right over.

Whenever you say!

Are you offering
me a partnership?

Yes.

An important percentage.

I'm going to do this anyway.

That camp...

Hello.
Hello, how are you?

Hello, nice of you to come.

Hello. You look nice.

Thank you...
We're coming right away.

Yes, I'm handling everything,
it's all going very well.

Excellent, thank you.

This is suicide...

Fire me.

Now we go to first position!

Leave. Sorry, final position...
So, fire me.

Leave.
You fire me.

Fire me.
Leave.

Go ahead,
fire me.

Pay attention, man, I'm offering
you something important.

Very well. We're done here.
Perfect, it's perfect.

What is it?

An important account.

Which one?
National Television.

Go talk to the other girl.

Where is she?

Here.

Well... It's very good, eh?

It's perfect.

Nice, isn't it?

Is it working?
Yes.

Is it?
Chicken.

Be careful, I read that

when you get too close,
it leaks radiation.

So further away then.
Yes. A little.

Don't tell them,
but this isn't that safe.

You're okay with
that skirt, right?

Yes, I feel comfortable.

Good.

It's fine.
Everything looks good on you.

I think that it's really good.
It's beautiful.

What dish did you choose?

What?
What dish did you choose?

We're going to
start with the desserts.

DIRECTOR:
We're going to shoot now.

First of all,

I wanted to tell you

that what you're
going to see now

is in line with
the current social context.

After all, today,

Chile is
thinking of its future.

Let's go.

♪ Because in
spite of what they say

♪ I have freedom of thought

♪ Because I
feel that it's time

♪ To gain liberty

♪ We're tired of the abuse

♪ It's time to change

♪ Because we're
done with poverty

♪ I'm going to say no

♪ Chile

♪ Happiness is coming

♪ Chile

♪ Happiness is coming 4'

RICARDO:
Is that all you have?

Because...

This is all we have as,

let's say, a draft.

Well. This is the campaign.

But this to me seems
like a Coca-Cola commercial.

This is more than that!
Yes...

(ALL CHATTERING)

With all due respect,

we're doing something
much more serious than that.

I was also exiled.

He's Manuel Saavedra's son, I
don't know if you know him...

Everyone knows
Manuel Saavedra, right...

We're using
advertising language

that is universal,
familiar, attractive,

optimistic,

but building a political
concept behind it.

JOSÉ THOMÁS: Ricardo.

Look José Tomás, I understand
perfectly well that

there's a semiology
that belongs in advertising.

This is a campaign.

I understand that we have to
have a pragmatic attitude.

What's more pragmatic than
having involved ourselves

in a plebiscite that is
tailored for the dictatorship?

We're taking big risks.

We have no idea
what's going to happen.

I understand.

But I also understand that
there are ethical limits, no?

Excuse me, what's your name?

René Saavedra.
René.

I know your father very well.

René, perhaps you,
in your editing room,

making commercials
for large corporations,

you've lost
a little perspective.

We have lived,
in our own flesh,

the violence of
this dictatorship.

I have a brother
who has disappeared.

My best friends were beheaded.

This is a campaign of silence.

We all understand
that obviously

your pain is present, the pain of all
of those involved has to be present,

but I don't think that you're
understanding a fundamental point.

I'm not an idiot, José Tomás.

I understand perfectly well
what this is about.

This is a masquerade.

This is a campaign to silence
what has really happened.

I'm shocked, Fernando. I'm sorry,
comrade and friend of mine,

that you're handing
yourself this kind of shit.

No, what I see here
is what you really are.

Those images are what you are.

Yes. Ricardo,
I understand your point,

I ask you to please
also understand...

No, I understand
perfectly well!

But I'm not going
to be an accomplice

to something that history
will later blame us for!

So you can go fuck yourself,
asshole.

Go get fucked, man.

Excuse me.

Hey...

Hey.
RENÉ: Yes, I'm sorry.

Where are the parties
in all of this?

Well, the parties are here,
they're in this idea.

I see all
the parties here, I mean,

you can explain it
better than me...

MAN: The rainbow's
there because...

Because all the political
parties are represented in it?

Is that the idea?

Yes.

Yes, they're there.

They're... It's the... The concept
behind the rainbow is that

all the colors of
the political parties

and the political
tendencies are represented.

For example,
there's the red,

which is very intense, very strong,
which represents the radicals,

communism.

ALL: Socialism!

Sorry, socialism.

There's blue,
that's very...

The most hopeful one, the color
of the Christian Democrats.

Exactly.

The green which is totally...

Social Democratic.

There's orange,
which is Humanist...

All of those who feel
included with that tendency.

That is, the PPD can
also feel included...

Well, all the colors
are there

in a democratic way,
they all contribute

with their differences so they
can be there, in the No.

I'll go on foot. Bye.

RENÉ: Comrade?

Are you ashamed to be with us?

Bye Fernando,
thank you very much...

Don't be an asshole, man!

No one can know the kind of
politicians that are with us, no one!

Well, they're the ones
we've got.

All those people
are very valuable.

Please! No, no, no.

Everyone here wants to
take the biggest piece.

We've already
got what we wanted.

Now put yourself to work!

Excuse me, René, I don't want
to be mean to you, but...

What is this shit?

Are you selling chickens?
I don't get it.

It's something else,
Verónica.

Oh. Then, this is it.

"No" little orange,
"No" singing bird...

"No" very green little tree,
"No" mentally five years old.

No, it's not that.

Shit!

This.

"No" rainbow.

Almost. It's like that.

Almost.

Okay...

Something like this.

Yes.

Looks good on you.

But we're going to win.

With this?

Yes. With that.

Sure...

Where were you, man?

I was at the station.

They insist that the title be,
"Hair Salon Love."

No, that's really bad.

Really bad.

Too menopausal.

Can I have that?

Thank you...

You've got a lot of nerve.

This is going to
make us famous.

(PHONE RINGING)

A rainbow?

Yes, a rainbow.

But that's for faggots,
isn't it?

No, I think it has to do with
the flag of the Mapuche people.

Gay Mapuches?

No, Mapuche Indians.

Do you know why
you're a paranoid, Guzmán?

Because you've got...

You've got homosexual communists
there in your office.

No, Mr. Minister,

in my office there are no
homosexuals or commies.

Well, man,
don't trouble yourself.

No one will want to watch
propaganda at that time.

You think, Minister?

Why? Everyone will
be sleeping.

I'm sleeping at that time!
Me, too!

See? Everyone's sleeping.

Who's behind
the No campaign?

I don't know any of those people.
Who are they?

People that are too comfortable,
if you ask me, Minister.

Be careful with
what you say, Guzmán.

If I open that door
you have to close your eyes.

RENÉ: Pass me that,
give it to me.

Stay here.

MARXIST
SELLING OUT THE COUNTRY

RENÉ: No, don't
go out there!

Carmen!

What are you doing?

What are you doing here, young men?
Why don't you just go to bed?

Go to sleep! This is
a decent neighborhood!

Go to bed, ma'am!

Go to bed,
you old bitch!

Brats.

Let's go inside, Carmen.
Let's go inside.

But did you see them? I mean,
could you recognize them?

I saw them up close.

FERNANDO:
What happened?

We were all
threatened last night.

Well, not me because no one
knows that I'm a part of this.

Why are you
surprised, man?

They know where we live,
where we work,

our schedules,
they know everything.

Let's calm down, nothing's
going to happen to us.

The eyes of
the world are watching us.

I've been
followed for a while now.

It's fine, man, it's good
that they're following us.

It means that we're
doing things well.

We're putting our
finger up their asses.

WORKER: Hey,
we have to go now.

The actors are waiting.

Let's go.

Let's go again! From the top!

Hey, come on.
WOMAN: From the beginning.

Come on, this is... This is a
positive message, isn't it?

With happiness and...

Smiling...
As much as you can.

We'll try.
Thank you.

Like We Are the World.
Up there.

What?

No way.

It's not like
We Are the World.

No, not that thing, no.

It was never the idea.

Not a chance, darling.

Come on.
Let's go.

♪ It isn't a ring
shining in your hand

♪ It isn't the prince
for the gypsies

♪ It isn't the sword
for a musketeer

♪ It isn't a mystery
for the sorcerer

♪ I don't like it, no

♪ I don't want it, no

♪ I don't like it, no

♪ I don't want it, no, no

♪ I get sick of
seeing him every day

♪ I'm bothered
by his cold smile

♪ I'm uncomfortable
with his literature

♪ I'm depressed
by his mini-culture

♪ I don't like it, no

♪ I don't want it, no

♪ I don't like it, no

♪ I don't want it, no, no

♪ His words and
deeds don't prosper

♪ His commander
face doesn't convince

♪ He produces
no emotive verses

♪ He provokes
no tenacious sighs

♪ I don't like it, no

♪ I don't want it, no

♪ I don't like it, no

♪ I don't want it, no, no ♪

The editing room
is in the back.

RENÉ: Action!

Action!

♪ Don't think that
he's indispensable

♪ Don't think that
he's eternal and durable

♪ Don't fluster me
with so much nonsense

♪ I don't like him in any way

♪ I don't like it, no

♪ I don't want it, no ♪

Let's do the shot, now.

Ready, Matias?

What?
Get it now.

Silence!

Sound?
Check

Camera?
Running!

Action!

Isn't he too tall?

No, he's perfect.

♪ I don't like it, no ♪

WOMAN: What happened?
Fernando, what is it?

Get me some
homemade bread or rolls.

This is too strange.

There's nothing else right
now, it's all there is.

No, but how...

Fernando, please.

Fernando, this looks good.
It looks good, it's fine.

I don't care whether
it looks good, man.

No one eats
baguettes in this country.

It's fine. It's not a problem.
It works.

It's missing identity,
this looks like...

Is this a picnic
to you, man?

Fuck, Fernando,
what did we talk about?

We had agreed that the people should
recognize themselves on screen.

This looks like a postcard! Oh, please!
This is beautiful!

This is pretty.

It looks pretty.

Fernando,
it is pretty.

Leave it. Don't trouble yourself.
Don't be a drag.

MAN: Hello, Pato, how are you?
Thank you for coming.

Hello, Patricio. How are you?

How are you, Pato?

Hello. René Saavedra.

How are you?

We'll put a mike on you,
Mr. Patricio.

Silence, we're going to roll.

Three...

Two...

One... Action!

We democrats work
in broad daylight.

We understand that
the nation's government,

that which the Romans called
"public affairs,"

interests us all

and should take place

in view of everyone.

I was formed in democracy.

Chilean democracy
made great efforts

to make our country progress,

to push its development
forward for social justice,

for every sector
to participate...

René.

What's the matter with you, man?
Don't be childish.

Anyway, what do you think,
that these

men are screwing
up your campaign,

taking the votes
that we need...

Something's the matter?

No.

I think there is.
No.

This isn't yours.

These people have
the right to speak.

We have the right to speak. We've
been silent for several years, man.

Have a little more respect.
This...

There are important people involved,
man, don't be such a diva!

This... ls a drag.

Action!

(GUITAR STRUMMING)

(WOMEN SINGING)

I'm the mother of
Alfredo Rojas Castañeda,

detained and disappeared
on March 4, 1975.

I'm the sister of
Nicomedes Segundo Toro Bravo.

I'm the wife of Enrique...

.... of Newton
Morales Saavedra...

...detained...

...I'm the mother of Manuel...

...Miguel Angel...

...detained and disappeared...

...I'm the sister of
Ruperto Torres Aravena,

detained and disappeared
since October 13th, 1973.

(SINGING)

TV ANNOUNCER: It depends on you
for this to never happen again.

No more disappearances.

It's good.

It's good, but a little ugly.

It's like it doesn't fit with
everything that we're doing, yes.

Look, this is going
in no matter what.

RENÉ: Why?

Because it's good.

Because it has content,
because it's different,

and because we have
to fill up 15 minutes.

And why "no matter what,"
why are you acting like that?

Like how?

Who makes the decisions here?

I don't know what they told you,
but you're not the boss here.

I'm not going to argue
this bullshit with you.

What bullshit, motherfucker?
What bullshit, man?

We're working, why are you...

Take it easy!
This isn't personal!

My happiness is
different than yours.

Oh, really?
What is mine?

I don't know.

But the things
that have happened

in this country
for the past 15 years

and that haven't
been on television...

The fact that they're going on the
air, that's my happiness, man.

Yes, but if it goes bad,
if we do it wrong,

it's going to look pitiful,
it's going to look whiny.

It works.

I got goosebumps.

It's visceral. I love it.

I'd put it in.

FERNANDO: It's in then.

And what if we
mention it's been

15 years since
we've had a channel

or a television program
that's dissident?

Yes, of course. There's...
The greeting, right?

Yes, the greeting is...
The slogan,

"Happiness is coming."
Exactly.

"Chile, happiness is coming."

Good evening. "Chile,
happiness is coming."

No, actually...

"Chile, happiness is coming"
and then good evening.

It's kind of strange,
isn't it?

A little,
but I think it works.

Alright.

And after that, then,
it's been 15 years since...

Exactly.

We could do a take and see if it goes.
If not, we can do another...

Fine. You shoot.
Perfect, thank you.

We'll do it then.

All right...

Rolling.

Mark.

STAGEHAND:
Patricio Bañados, take one.

DIRECTOR: And...

Action.

Chile, happiness is coming.

Good evening.

For the first
time in 15 years,

those who don't
share the official

point of view
have the opportunity

to address you through a
television program of our own,

an opportunity as well for me
to return to this profession

from which I was marginalized.

But 15 minutes in 15
years isn't that much,

so let's go to that
happiness that is coming.

♪ Happiness is coming

♪ Chile

♪ Happiness is coming

♪ Chile

♪ Happiness is coming

♪ Because in spite
of what they say

♪ I have freedom of thought

♪ Because I feel
that it's time

♪ To gain liberty

♪ We're tired of the abuse

♪ It's time to change

♪ Because we're
done with poverty

♪ I'm going to say no

♪ Because a rainbow is born

♪ After the storm

♪ Because I want
a thousand ways

♪ Of thinking to be born

♪ Because without dictatorship

♪ Happiness will come

♪ Because I think
about the future

♪ I'm going to say no

♪ We're going to say no

♪ With the power of my voice

♪ We're going to say no

♪ I sing it without fear

♪ We're going to say no

♪ All together towards victory

♪ We're going to say no

♪ For life and for peace

♪ We're going to say no

♪ Chile

♪ Happiness is coming

♪ Chile

♪ Happiness is coming ♪

WOMAN: (ON TV) Good morning, Mr. Anibal.
Give me two rolls of bread, please.

MAN: Of course, Mrs. Yolita.

Here's your bread.

Anything else?

I'm going to take some tea as well.
Of course.

Two bags?

Just one.

TV ANNOUNCER: We all have
a reason to vote "No."

No more poverty.

This man

wants peace.

This man

wants peace.

This man is Chilean.

This man is Chilean.

This man fights
for what he believes.

This man fights
for what he believes.

These men have
the right to live in peace

and have the right to work for
what they believe in.

Our nation will be great

when no Chilean is afraid
of any other Chilean.

Chile will be great

when everyone has
a place in the homeland.

So this never happens again.

During war,
everyone is afraid.

Peace is
achieved in democracy.

This is a vote.

In it, you will be
able to express,

freely and secretly,
your decision

on October 5th.

Don't refrain from doing it.
Go and vote.

Without hate.

Without violence.

Without fear.

No more.

Vote "No."

COMING UP THE YES OPTION SHALL
MAKE USE OF ITS 15 LEGAL MINUTES

This is the most
important part.

SIMÓN: What happened?
(SHUSHING)

(ORCHESTRAL MUSIC PLAYING)

♪ A horizon of hope

♪ Rises in
an unforgotten September

♪ It made us
owners of a legacy

♪ That we promised to defend

♪ Like a voice
that flows like wind

♪ The yes of our
consciences grows

♪ There's a country

♪ A winning country

♪ Yes!
In democracy and freedom

♪ The people and you

♪ Pinochet!

♪ Shall make
this hope possible

♪ Yes!

♪ Today victory has a name

♪ President Pinochet! ♪

YES!

We want

every worker

to perfect himself

and to be always respected

and to become a proprietor
and never again a proletariat.

This is my commitment.

TV ANNOUNCER:
Did you know that on average,

Chilean children are
today taller and heavier?

♪ A winning country

♪ Yes! ♪

On July 3rd, '86,

while coming home from work,

a peaceful strike was
announced, a peaceful protest.

The bus that I was traveling in
suffered a terrorist attack.

Many innocent
people were injured.

I also suffered burns on
my face and on my hands.

TV ANNOUNCER:
We could say many things

after watching
these horrifying images,

but we're only
going to say one...

Think.

In the country of the No,

there's no respect.

Not for your possessions,

nor for your future,

nor for your security.

When you vote,

think about
everything you could lose.

Think about what
you cherish the most,

about your loved ones.

♪ A winning country

♪ Yes! ♪

Our campaign is garbage, Minister.
It's frankly outrageous.

We're throwing
our money away.

I don't think
it's that bad.

It's more serious
than the others'.

My General
was very offended.

He's been
personally attacked.

It's a mockery.

Isn't there a way to
stop this humiliation?

It would be a scandal.

It's the only way we have to
legitimize ourselves abroad.

The plebiscite is
for this purpose.

MAN: I don't really understand
what the problem is.

The strategy's
driving force was

your government's
economic achievements,

which are unquestionable.

It has nothing
to do with that.

We can't fight
universal principles

like happiness or that
stupid campaign, a rainbow,

with a film
about fruit exports.

We have restricted ourselves to
the client's strict guidelines.

This was based
on two premises:

that no one was going
to see this campaign,

and that it was impossible
for the President to lose.

Minister, you yourself said that
the campaign didn't matter.

The President is going to win
anyway, let's cut the bullshit.

For fuck's sake.

From now on, Guzmán is in
charge of the campaign.

Thank you, Minister.
It's an honor.

We'll see what we do
with those bastards later.

GUZMÁN:
Don't you worry, Minister.

This "No" film is going to lose
steam in a couple of days.

What these people
are doing is using

all the tricks
in advertising...

Do you understand?

What we have to do is
to work on one axis,

who is capable of governing, and
who isn't capable of governing.

And to do an emergency audit.

I'm sorry,

Guzmán, but I don't...

What do you mean by that?

That we're going
to fuck them up.

Excuse me?

That we're going
to fuck them up.

MAN: (ON TV)
♪ Good father, holy God

♪ Today we bless
your name... ♪

TV ANNOUNCER: The climate
of fraternity and progress

created by
Pinochet's government

brought on the occasion
so that in April 1987

Pope John Paul ll

may carry out an unprecedented
tour through our country.

Do not be afraid
to look at Him!

VERONICA:
Your campaign is a copy.

Love always conquers!
No.

A copy of the copy
of the copy

of the copy

of the copy of the copy.

Okay.

We don't copy.

You mix. Rainbow,
good-looking people,

blonde children
that run around happily

celebrating
I-don't-know-what shit.

A tall man who's
like 10 feet tall...

Did you get him in Denmark,
where did you go to find him?

Who is that asshole?
We Chileans are small, man.

Who are all these
people laughing,

celebrating, singing?
Celebrating what?

That they're going to shove
the plebiscite up our asses?

I don't know what country
you are dreaming about.

You and I should do something.

No, I don't want to fuck.

Because then you start imagining
things and hell breaks loose.

No, don't say
that, no!

We haven't had
anything for years.

Damn, you've got
a bad memory.

What?

Last time,
you didn't want to do it.

Simón was there.

He was sleeping.

TV ANNOUNCER:
This is a normal scene

in the life of this man.

At sunrise,

or sunset

at any moment,
he works tirelessly.

His time, his energy,

the sacrifice of
incomprehension.

He gives everything
to his initial cause.

In his words,

"For Chile, everything."

Don't get up.

Shit, I've got to go.

Why don't you stay?

No, I can't.

Simón needs you.

I fell asleep, that's all.
Don't get confused.

I mean it.

Stay.

What for?

Did you pay his school?

Yes, of course.

I paid for it with
my Allende Foundation grant.

Okay.

Bye.

Stay here.

We're going to pull
Pinochet off screen.

You think?

Let's protect him.

Too many military men.

Too many tacky women.

Tacky?

Too tacky,
too fat.

Too many
colonels' wives.

You've got too
little material, man.

Let's talk about them.

About the politicians?
No, about them.

Their campaign is very funny.
It's very amusing.

Shall we add
a little humor to it?

♪ Say Yes! ♪

Dear Leaders of the "No,"

don't waste your time
with lies and fantasies,

as you have up until now.

We, on our behalf,

consider it a duty to
expose to the country

this small
sample of the No lies.

THE LIE

"Mrs. Yolita" Spot.

THE TRUTH

TV ANNOUNCER:
Paid protagonist.

Has three properties,
and one business property.

JOSÉ THOMÁS: God,
what a shitty thing to do!

We're not going to
respond with anything.

Can someone tell
me who's doing this?

Ready?
I'm going,

All right, good luck.

Call me when you get
home, all right? Okay.

It's dangerous out there.

What happened?

They wanted to follow me.

Let's calm down...

I think they're just
trying to scare us...

Still,
we can't take that risk.

Hey, Fran, do we have any empty boxes?
Or tapes that we're not using?

FRAN: Yes, here they are.

Here.

We're going to leave with this,
all of us at the same time.

JOSÉ THOMÁS: Well, let me,
I'll go out first.

Hand me the original,
that one.

FERNANDO: You sure?
Yes.

National Television Council?

Come in, sir.

This is the No campaign.

Thank you.

Sign the submission.

Here?
Yes.

And I'll give you

an acceptance receipt.

Received.

Very well.

Mister...

René Saavedra.

Thank you.

Tomorrow's.

Thank you.

TORTURE TAKES PLACE IN CHILE;

TV IS SILENT

Those that have appeared

add up to over 50 people...

All of them tortured at CNI.

There are people who endure

endless sessions of torture

that last for an entire day,
continue all night long,

until 3:00,
4:00 in the morning,

which is when
they throw the man,

like a useless piece of junk,

onto a cot in his cell.

They let him rest for a few hours
only to start all over again.

Without hate.

Without violence.

Without fear.

No more.

You've got a call from the
National Television Council.

Could I ask why?

No, very well.

Yes, don't worry.
Goodbye, thank you.

Tomorrow's program can't go
on the air just as it is.

The judge's section,
according to them,

violates the independence
of the judicial power.

The judge?

Fuck, you put in
the thing about the judge?

We're not going to put on any program, man.
This is censorship.

No, we have to
put it on the air.

Otherwise, people are
going to get scared.

Let's call for
a press conference, man,

let's denounce this shit!
It can't be...

I'm sick of your
fucking denunciations!

Enough! We have to be
more creative, damn it...

We have to find
a way around this.

NO CENSORSHIP

♪ Chile...

♪ Happiness is coming... ♪

Good evening.

Through these programs,
we have been able to realize

that it's good to say
things the way they are.

To express oneself,

to discuss.

There doesn't have
to be any censorship.

Why censor?

However, for 15 years,

an important
sector of this country

have been unable to
express themselves

as we've been doing lately
on this television program.

NO-EWS

An immediate and generalized
public outcry of condemnation

was caused by
the censorship of

the opposition's
television program.

During last
Monday's No campaign,

they prohibited the appearance
of a federal judge

who assured the participation

of the CNI in over
50 cases of torture.

It was wrong. It was wrong.

REPORTER:
Why was it wrong?

Because they didn't let them
show what's real, what happened.

WOMAN 1: It's an enormous
frustration. Terrible.

Just imagine,
I think that it's a mockery.

MAN 1: It's an outrage,

just like every day
is still an outrage.

Because it seems
like the government

is afraid of us
finding out the truth.

(CROWD CHEERING)

So it didn't
want the No to show.

Awful!
Unfair.

WOMAN 2: Bad, really bad.

As usual, they're
doing whatever they want.

WOMAN 3: Yet another
injustice.

MAN 2: Because it's not to their
advantage for the truth to be known.

Why don't we have
the right to see

what has been going
on in this country?

If, democratically, we have
the right to inform ourselves

wherever we want
and however we want.

That's what I think.

(PHONE RINGING)

Hello?

MAN:
How are you, Saavedra?

How's Simón?

I liked your train. Nice!

(DOOR CLOSING)

(GASPS FEARFULLY)

Simón?

Are you okay?

Yes.

Hi, darling.

Hi, Mom.
Hello.

How are you?
Here.

Be good...

Okay.

Listen to your mother.

Don't go out by yourself...

You hear me?
Hmm.

They're reacting
like this because

you've struck
the old man hard.

I love you, kid.
Hey...

It's all good.
Congratulations.

Hello.

Did you have any breakfast?

No.

Would you like some?

No, thanks.

If you need anything,
just let me know.

RENÉ: So you're
working with the Yes?

No, man.

No, no, it's...

It's a consultancy.

Did you see it?

Because there's a change
in the conceptual strategy...

Did you like it?

It's bad.

Pretty bad.

It's awful, Lucho.

It's shit over shit over shit.

It's the copy of the copy of the
copy of the copy of the copy.

It's all mixed together there.
It's all...

Do you know how people will
remember this campaign?

We, the employees,
made the No campaign,

and you, the bosses,
made the Yes.

That's how
it's going to be.

We're going to
fuck you up, man.

And shut up, motherfucker.

Look after your son, man.

Don't you threaten
me with my son.

No, no, I'm just saying.

If they ask about money,
I'll do the talking.

Hello...

Hello,René.
How are you?

Shall we go?

How's it going, Pedro?

"Beautiful"

in a classic font,
stately, strong.

And "Bold" in
something youthful,

Playful...

Because we have quite
a large range in the audience

that is going to
watch this soap opera.

What we want to do

is produce a marketing event

for the presentation of the
soap opera Beautiful and Bold

on top of
the Santa Maria Tower.

We want to avoid the typical
soap opera commercial

filmed on a set with
bad lighting, very poor...

Everything looks
very poor, very ugly,

and to create a news story

and insert it under camouflage,
within a central news program.

Perfect...

The girls would
be on the rooftop,

on the heliport
landing pad.

All of the actresses, dressed
in their best formal attire,

they'd be having
a photo shoot

and then later
we could also use

the pictures from
that photo shoot,

so it will serve
double duty.

Then we'll also have
the soap's heartthrobs,

the actors, who would
be dressed like...

Like James Bond.

In a kind of
more action thing,

innovative as well,
with this...

RENÉ: Simultaneously,

with the girls
modeling and the actresses

showing their best
charismatic features,

there'll be a helicopter
flying around the tower

with the soap opera's main
heartthrob in the helicopter,

practically leaning
out of the helicopter,

offering the girls
a bouquet of roses.

Wave your hand!

No, no, the election
is completely under control.

Don't worry, Guzmán.

But they're
making noise, Minister.

This could hinder any
measure taken later.

The measures will be undertaken anyways.
You just worry about defaming them

and expose those clowns
just as they really are.

This is going to
disconcert the No people.

Who are all
of these people?

We didn't get any artists,
Minister.

They're all with them.

This is all that's left. The dregs
at the bottom of the barrel.

Right. I want to leave.

TV ANNOUNCER:
Now the idea is for...

No matter what your option is,
or who you want to vote for,

the important
thing is what you feel

with these
television programs.

So, the lady is going to
ask you a few questions

and the idea is to build a
conversation amongst all of us.

MAN 1: No seems very
serious to me, too strange.

They're arguments that I'm not
interested in. Old people's.

INTERVIEWER: Matilde, fell me,

how did the Yes
campaign make you feel?

MATILDE: Oh, I didn't like it,
it's too violent

and dirty as well.

INTERVIEWER: Dirty...

And what's your name?

I think that what we need
are more testimonies.

No, more humor.

INTERVIEWER: What did you like
about the No campaign?

So, you say something
more fun. Inclusive.

MAN: Toño, be careful with
that letter, please!

Turn off that light!

FERNANDO: Okay...
A minute of your attention!

Thank you all for coming!

We're all very happy!
This is very important!

It'll be very
important for the people

to see their musicians,
their actors, their artists

committed to the No.

Okay? We're going to shoot.

We're running at
24 frames per second,

give me an aperture
of f-2.8, please.

Marco Antonio,
come a little closer, please.

Yes. Yes.

Come on,
we're going to do it.

The important thing is that
we're facing up, okay?

All right? With happiness.

Let's go, sound!

SOUND MAN: Check.

Camera.
CAMERAMAN: Check!

STAGEHAND: 36, take one!

Mark.

Action!

ALL: ♪ Chile

♪ Happiness is coming! ♪

(ALL CONTINUE SINGING)

This land

has never been a propitious
place for warlords and strikes.

The new democracy...

TV ANNOUNCER:
Does it fit?

It doesn't?

It doesn't.

No, it doesn't fit.

One day in cape and uniform,

the other day
dressed as a civilian.

After so much hatred and
threats, he now offers peace.

He speaks alone.

He has been left
speaking by himself.

INTERVIEWER:
Sir, what would you
say to a dictator?

(GROWLING)

For the past 15 years, we've had a
dictatorship that starts here...

And that has us up to here!

But it ends here.

MAN: My love, say yes.
WOMAN: No.

MAN: Come on, don't be silly...
WOMAN: No.

Come on, say yes!
No.

Oh, please, say yes.
No. No!

No. No!

All right then, No!

TV ANNOUNCER: With the Yes' triumph,
everything will be much better.

This is reflected in the results
of the last nation-wide polls.

What is
the definitive conclusion?

Yes wins.

♪ A winning country

♪ Yes!

(RHYTHMIC CLAPPING
AND HUMMING)

♪ Comrade

♪ Happiness is coming

♪ Destroy

♪ Happiness is coming

♪ For life and for peace! ♪

Hey, look at the time
you're getting here!

We had something
else to do before.

♪ With the power of my voice

♪ We're going to say no

♪ I sing it without fear

♪ We're going to say no

♪ All of us
together to victory

♪ We're going to say no

♪ For life and for peace ♪

TV ANNOUNCER:
A Marxist in silk,

is Marxist no less!

♪ Chile

♪ Happiness is marching ♪

(DISTORTED AUDIO)

NEWS ANCHOR:
Massive acts took place today

to mark the end of
the electoral campaigns.

The Yes option

celebrated under
the imposing mountains,

effusively receiving

his Excellency,
President Augusto Pinochet.

There's a true
carnival-like atmosphere

and a true and
healthy happiness

that is taking place
during these moments

on Bernardo O'Higgins Avenue.

Thousands of people

traveling in a convoy have
arrived to say, "Yes,"

to say that they're
with President Pinochet

and that they'll reaffirm
it as a great majority

on October 5th.

Foreign correspondents haven't
documented any images of this joy.

It is not in their
interest to show that

thousands of people are with
General Pinochet.

On the other hand,
sympathizers of the No option

marched today towards

the intersection of
the North-South highway

with the Departmental
in Santiago.

The main speaker at this act

was the spokesman for the
Coalition of Parties for the No

and the president of
the Christian Democrats,

Patricio Aylwin.

AYLWIN:
We've said it clearly:

as long as the act takes place
under the correct conditions,

we shall recognize its result,

whatever it is.

♪ Because of hunger

♪ No!

♪ And of exile

♪ No!

♪ To violence
♪ No!

♪ To suicide

♪ No!

♪ All of us will
dance together to this "no"

SINGER:
♪ No, no. No, no. No...

ALL: No!

SINGER:
♪ No, no. No, no!

ALL: No!

SINGER: ♪ No, no, no, no.
No, no, no, no, no!

ALL: No!

♪ We'll dance to this "no" ♪

(OPERATICALLY) ♪ No!

♪ No, no. No, no. No, no!

ALL: No!

♪ No, no. No, no. No, no!

(SIRENS APPROACHING)

SINGER: We ask the authorities
to not assault our people!

Fuck, my car!

SINGER: Please, remain calm!

Come, come! Give me your hand!

No violence!

Please!

We ask the authorities,
we demand...

Come, come!

Close your eyes!
Close your eyes!

Why? What's
happening, Dad?

CROWD: (CHANTING)
Murderer! Murderer!

What are you doing?

What are you doing there?

Take him
home, man!

Hold on! Hold on tight!

Dad!

Give me your hand! Come!

Come!

Get in here!

Don't move from here, eh?
And Mom?

Did you hear me?
Don't leave!

VERONICA:
Take Simón home!

Take Simón home!

Where are you going?

Where are you going, Saavedra?

She's my wife!
She's my wife!

Go home, man.

Good morning.

Can you get me
the officer in charge?

Yes, Colonel.

She's here and
they just let me know.

Thanks,Lucho.

Don't worry, it's what I would
do for any of my employees.

Happiness, man, huh?

My congratulations.

Unbeatable.

Thank you very much.

No need to thank me.

TV ANNOUNCER: Good morning.
This is our last program.

For the last 27 days,
we have been with you,

showing you Chile in
all of its aspects.

We'd like to begin
this morning with you,

in your home,
surely on a rest day, saying

no to hate,

no to violence.

And in this message,
we are not alone.

(IN ENGLISH) Remember that
the ballot is secret

and the future of your country
is in your hands.

The pain of Chile
over these long years

has been
the pain of all of us.

(IN SPANISH)
Our best wishes are with you

on October 5th.

NO-EWS

INTERVIEWER: Which flags do
you sell more of, Yes or No?

No, we sell lots of those.

And the Yes,
how are they doing?

Just a few. Not too many.

INTERVIEWER:
How many have you sold today?

We've sold 1,500 No pins.

And Yes pins,
we've sold 50.

More No, as you can see.

I've got only No things here
exactly because of that.

Because it's
what sells the most.

In a few seconds,
this program has to end.

We don't have any more time.

Starting from that instant,
you will

only be able to hear
the official opinion.

For Chile to be free

and to have free television,
now depends on you.

Happiness is in your hands.

So long.

COMING UP THE YES OPTION SHALL
MAKE USE OF ITS 15 LEGAL MINUTES

My love...

Say yes.

Oh, honey, no, all right?

Say yes, will you?

No, no...

Come on, come here...

Say yes...

Yes.

Yes!

TV ANNOUNCER:
In the other campaign,

this ends with a no.

In this campaign,

it ends with a yes.

You choose!

Think that this country is
destined to have a great future!

Great expectations!

Don't throw it all overboard.

I don't recommend myself.

Analyze me.

If I've done
something wrong, forgive me.

But I think that after
adding and subtracting,

I've got more going
for me than against me.

♪ A winning country

♪ Yes! ♪

In compliance

with the dispositions referred
to electoral programs,

the television
channels have integrated

in the address to the nation.

From this instant on,

they can continue
with their transmissions

separately.

(YES JINGLE PLAYING)

♪ Long live Chile
and Pinochet! ♪

...surely, as well.

You have a call.

Yes.

Excuse me...
MAN: Please! Go ahead.

Don't worry,
don't get nervous.

Everything is all right. Where
are you going to celebrate?

With the family...

Friends.

Are you confident?

This isn't a little campaign anymore,
it is now a matter of state.

Just let them dance.

Is there a party?
Are you celebrating?

Yes.

Are you going to eat?

TV ANNOUNCER:
From north to south,

the best team...

Information, news,

from where they take place
to the entire country:

Television Nacional de Chile.

NEWS ANCHOR: In the Metropolitan Region,
just like in the rest of the country,

the installation of voting tables
began early in the morning.

The public, following the
authorities' recommendations,

began arriving at
voting establishments

from the early
hours of the day,

which produced
some traffic jams

and long lines in some areas.

REPORTER 1: At a few minutes
before 11:00 in the morning,

the President of
the Republic exercised

his right as
a citizen in this building,

delivering his vote
at table number 1.

The images show us
how the Chief of State

carried out the corresponding
steps in order to vote.

REPORTER 2: The voting of Patricio
Aylwin Azócar has concluded

at table number 16.

MAN:91, 92, 93,

94, 95, 96...

The Subsecretary of the Interior
is already at the podium

of the Diego
Portales building.

I shall proceed to read

the third official count,

carried out by
the Ministry of Interior,

up to now,
gives the following results:

57.36% for the Yes.

40.54% for the No.

Official count...

This motherfucker can't be
reading these results.

...at 8:30 p.m...

ALBERTO: It's logical that
they would want to win,

but they can't.

They can't, right?

Well, I don't think so.

Now, easy, easy.

I didn't want to
say it out loud,

but we've
received information that

this old fucker wants to disregard
the results at some point.

The cops are leaving.

I don't understand
what's happening.

Someone call Ricardo,
maybe he knows...

Has everyone left?

RENÉ: Simón!

Come, come.
What happened?

(PEOPLE CHATTERING)

MAN 1: This shit is a self-strike!
Auto-strike, man!

MAN 2: We have emergency
equipment!

MAN 1:They want
to fuck us over!

MAN 2: Let's check the computers'
information first, please...

RENÉ: ls there
a procedure for these cases?

MAN 2: The people who are
counting votes by hand, listen...

Each one of you
is responsible...

ALBERTO: They're
stealing this shit.

It was full of foreign
journalists from all over.

So?

No, everything's okay.

And you think the foreign
observers will do something?

MAN 1: We have to call for help! We
must call some press correspondent!

We need international help!
Otherwise we're done!

MAN 2: This is a very important
moment, for we cannot lose.

José Tomás!

Hey, look man!

Our parallel count shows that
we have the clear majority.

This won't last much longer...

These are smoke screens,
they're buying time...

This may keep happening,
each time more frequently.

We don't know
anything yet...

Military fuckers!

The TV, please! The TV!

REPORTER: ...at the doorstep
of the Moneda Palace

where the generals
of all branches

of the armed
forces are arriving,

who have been called

for an emergency meeting
by President Pinochet.

General Matthei!

Is the government handling
any official results by now?

MATTHEI: It seems to me that
really that the No has won...

At least for me,
it's pretty clear now.

REPORTER: That was
the General of the Air Force,

Fernando Matthei.

The generals are leaving
Pinochet alone, man.

This means they're forcing
him to recognize the triumph.

In other words...

This thing's over.

Then we won, man!

Of course we won, man!

(ALL CHEERING)

That's that?

MAN: Yeah!
That's that! That's that!

Percentage for the Yes option:

43.04%.

Percentage for the No option:

54.68%.

(ALL CHEERING AND SINGING)

Today, a new Chile is born.

Fairer,

with more solidarity,

with no privileges,

where we shall all have the
right to think differently.

ALL: Bravo!

Where each one of us will have

the same opportunities.

Because after this long day,

without spilling
a single drop of blood,

we have overthrown
this vicious dictatorship

simply by saying,
loud and clear, no!

Because of this...

Long live Chile!

ALL: ♪ Chile

♪ Happiness is coming ♪

See? Up there!

Thank you.

We are happy!
Chile wins!

Now democracy's coming!

JOSÉ TOMÁS: It's the triumph of Chile,
but a personal triumph as well,

that represents...

An option, I would say.

We don't have to impose
our personal options.

REPORTER:
...the official figures.

For this, the people
took to the streets

to celebrate
the winning option,

which is more than 54%
of the total of votes.

There are more than
500 or 600 people...

(INAUDIBLE)

CROWD: If you don't jump
you're Pinochet!

Now I'm going to
leave you with René.

He's going to
present the piece.

René is one of
the main creators

of the successful
No campaign.

Thank you, Lucho.

Well...

I wanted to mention,
before anything else,

that what you're about to see

is framed within
the actual social context.

We believe that
the country is ready

for communication of this nature.
Absolutely.

Let's be honest.

Today,

Chile thinks
about its future.

All right?

Shall we?

TV ANNOUNCER: The heliport
of the Santa María Tower

was the meeting point for 10
bold women in formal gowns

and 5 men who
admired their beauty.

Suddenly, the soap opera's leading
heartthrob, Esteban Greve,

played by
the actor Osvaldo Silva,

appeared in a helicopter
showing a bouquet of flowers

to the group of
beautiful and bold women.

These images, in the style
of a James Bond movie,

shall be used to promote Television
Nacional's new soap opera.

My name is Kiki Blanche.

I have five children,

I own a hair salon,

and many years ago I was a
burlesque dancer at Bim Bam Bum.

(SOFT STRING MUSIC PLAYING)