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VIOLIN PLAYS
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DOOR SLAMS - BERRY GORDY:
Hi, Mr McLean.
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00:00:42,209 --> 00:00:44,041
Uh, you're not joining the
meeting, are you?
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00:00:45,546 --> 00:00:47,913
MR MCLEAN: Uh...
that's what I came here for.
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BERRY GORDY: The door is locked at a certain
time and, you know, no-one comes in.
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00:00:51,510 --> 00:00:54,423
MR MCLEAN: I didn't know that.
I heard a rumour about...
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00:00:54,513 --> 00:00:56,449
something about locking people
out, but I never...
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LAUGHTER
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BERRY GORDY: Yeah, well,
you know, I'm sorry.
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MR MCLEAN: I'm sorry,
I'm sorry I'm late.
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00:01:02,771 --> 00:01:05,208
BERRY GORDY: No, but so am I,
but you're gonna be able to stay.
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00:01:05,232 --> 00:01:08,896
I'd just like to urge you
that this is serious business,
13
00:01:08,986 --> 00:01:11,478
because from these
meetings come the records
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00:01:11,822 --> 00:01:13,904
that Motown releases
to the street.
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00:01:14,032 --> 00:01:16,615
We've got to maintain
our high standards,
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00:01:16,702 --> 00:01:22,539
cos if the records are not created properly,
then we have a bad image out there.
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00:01:22,833 --> 00:01:26,326
Luckily for us we,
have one record in the top ten this week
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00:01:26,420 --> 00:01:29,287
which is always good,
which is the Marvin and Tammi record.
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The artists that are wide open for
releases are Diana Ross and the Supremes,
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00:01:35,262 --> 00:01:36,878
which we're working on heavily.
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00:01:36,972 --> 00:01:39,304
We have what I consider
a smash on the Four Tops.
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00:01:39,391 --> 00:01:43,055
Stevie Wonder has a couple of
things, but he is still open.
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00:01:43,145 --> 00:01:45,056
The Temptations are still open.
24
00:01:45,147 --> 00:01:47,267
They have a few things that
I have heard that were cut
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00:01:47,357 --> 00:01:49,940
that I think will
be extremely good.
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Smokey Robinson and the Miracles,
Gladys Knight and The Pips.
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00:01:54,281 --> 00:01:55,925
Edwin Starr,
we're gonna release his thing.
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Martha was just sort of cleared up
here, we're gonna release her thing.
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00:01:59,036 --> 00:02:01,949
Jr. Walker has a couple of things...
- PAGE TURNS
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00:02:02,039 --> 00:02:04,155
And then we have this thing
on the Isley Brothers.
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00:02:05,125 --> 00:02:06,991
We will not
compromise on quality.
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00:02:07,502 --> 00:02:09,413
I hear many producers talking
about, you know,
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they don't get releases
and this and that.
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00:02:11,465 --> 00:02:12,751
A person can stay here ten years
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00:02:12,799 --> 00:02:15,153
and if they don't have the
proper quality on a major artist,
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00:02:15,177 --> 00:02:16,946
they will never get a
release on a major artist.
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00:02:16,970 --> 00:02:20,088
But the opportunity,
as I said before, is here.
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OK, ladies and gentlemen,
if there are no further comments,
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then the meeting is
adjourned till next week.
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MUSIC: "Get Ready" by The
Temptations ♪ One, two, three, four ♪
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00:02:33,278 --> 00:02:34,814
BERRY GORDY: In my mind,
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the Motown story begins long
before we thought it began.
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♪ I never met a girl who makes
me feel the way that you do ♪
44
00:02:44,748 --> 00:02:46,034
♪ You're alright ♪
45
00:02:47,376 --> 00:02:50,038
♪ Whenever I'm asked who
makes my dreams real ♪
46
00:02:50,170 --> 00:02:51,786
♪ I say that you do ♪
47
00:02:51,880 --> 00:02:53,245
♪ You're outta sight ♪
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♪ So fee fi fo fum Look
out, baby, cos here I come ♪
49
00:03:01,765 --> 00:03:07,852
♪ And I'm bringing you a love that's
true So get ready, so get ready ♪
50
00:03:09,147 --> 00:03:16,565
♪ I'm gonna try to make love to you So
get ready, so get ready, here I come ♪
51
00:03:16,655 --> 00:03:18,007
BERRY GORDY: I was
always the hustler,
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00:03:18,031 --> 00:03:23,367
trying to make money,
trying to better myself.
53
00:03:23,578 --> 00:03:27,037
Somehow, I was fascinated by
everybody being the same, you know?
54
00:03:27,124 --> 00:03:30,162
White and black,
they stubbed their toe, they hurt.
55
00:03:30,210 --> 00:03:31,604
There's something
funny, they laugh.
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00:03:31,628 --> 00:03:35,212
I mean, it was, like, to me,
just almost a no-brainer.
57
00:03:36,425 --> 00:03:41,090
As a kid, I would sell the Michigan
Chronicle, which was a black newspaper.
58
00:03:41,388 --> 00:03:45,347
I said I could make a lot more money
if I sell it to white people, too.
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00:03:46,101 --> 00:03:48,559
JAZZ MUSIC PLAYS
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00:03:48,812 --> 00:03:50,644
One day,
I decided to go downtown,
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00:03:50,731 --> 00:03:53,473
take my little black papers
in the white neighbourhood
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00:03:53,567 --> 00:03:55,683
and I sold more papers
than I'd ever sold before.
63
00:03:55,777 --> 00:03:57,338
And I took my brother
down the next week.
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00:03:57,362 --> 00:03:59,524
I said, "We're gonna get
rich, baby."
65
00:03:59,614 --> 00:04:02,402
We went down to the white
neighbourhood and we sold nothing.
66
00:04:02,492 --> 00:04:03,857
You know,
it was my first lesson.
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00:04:03,910 --> 00:04:07,653
One black kid is cute,
two were a threat to the neighbourhood.
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00:04:07,748 --> 00:04:08,748
HE LAUGHS
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REPORTER: You are
about to witness
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00:04:12,919 --> 00:04:17,334
the very exciting story
of a city and its people.
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00:04:18,967 --> 00:04:24,007
Detroit today stands at the
threshold of a bright new future.
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00:04:24,347 --> 00:04:27,339
One rich with the
promise of fulfiiment.
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00:04:27,976 --> 00:04:30,468
In this bustling
city on the straits,
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00:04:30,604 --> 00:04:35,064
there is a resurgence of civic
pride and unfettered imagination.
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00:04:35,817 --> 00:04:38,024
The City On The
Straits welcomes you
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00:04:38,111 --> 00:04:41,820
to share that vision as
it continues to plan,
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00:04:41,907 --> 00:04:45,241
to build, and, yes, to dream.
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00:04:46,161 --> 00:04:49,574
BERRY GORDY: My starting in the
music business was an evolution.
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00:04:49,664 --> 00:04:51,621
Of course,
this was over a period of years.
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00:04:51,708 --> 00:04:55,542
I was the shoeshine boy,
a boxer, I was writing songs.
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00:04:55,629 --> 00:04:57,336
But if I had just
right away made money,
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00:04:57,589 --> 00:05:01,753
I don't know what might have happened
to me, but I kept getting knocked down.
83
00:05:01,968 --> 00:05:05,757
I knew I wanted to be in music,
so I had this record store.
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00:05:05,847 --> 00:05:08,134
I didn't realise the
customer was always right.
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They'd come in and say,
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00:05:09,392 --> 00:05:11,975
"You got something by
Muddy Waters or BB King?"
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00:05:12,103 --> 00:05:14,014
And I was trying
to sell them jazz.
88
00:05:14,105 --> 00:05:16,825
I would say, "Look, if you want
Muddy Waters, go down to Hay Street."
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00:05:16,900 --> 00:05:19,642
They sell Muddy Waters.
I ain't got it and I ain't gonna have it."
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00:05:21,446 --> 00:05:25,440
It's only 12 bars, 12 bar blues,
they all say the same thing.
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00:05:25,742 --> 00:05:28,029
"I love my baby,
but my baby don't love me."
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00:05:28,411 --> 00:05:31,403
ll mean, how many times can you say
that in how many different ways?
93
00:05:31,957 --> 00:05:35,370
But the people in Detroit
who worked at the factories,
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00:05:35,460 --> 00:05:40,375
they wanted the blues, and so I realised
it was that simplicity in the music
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00:05:40,465 --> 00:05:44,754
that people understood and
people felt good about.
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00:05:45,095 --> 00:05:46,381
So, I did get the blues,
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00:05:46,471 --> 00:05:49,930
but it was too late for the change
on business because I was bankrupt.
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00:05:50,016 --> 00:05:53,008
So I had to get a real job,
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00:05:53,103 --> 00:05:56,687
and that's why I went to the Ford
Motor Company, Lincoln Mercury Plant
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00:05:57,649 --> 00:05:59,265
and when I was on
the assembly line,
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00:05:59,359 --> 00:06:03,102
I started perfecting my
skills of writing songs.
102
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MACHINERY WHIRS
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00:06:10,495 --> 00:06:12,361
INTRO TO "YOU KEEP
ME HANGING' ON" PLAYS
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BERRY GORDY: The factory
had this assembly line...
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00:06:14,833 --> 00:06:17,416
INTRO TO "YOU KEEP ME HANGING' ON" PLAYS
- MACHINERY WHIRS
106
00:06:18,253 --> 00:06:25,501
And I would see the cars start out a bare
metal frame and go around in a circle
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00:06:26,636 --> 00:06:29,344
and different stations
would put things on there
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00:06:29,639 --> 00:06:32,802
and they would go out
another door a brand new car.
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00:06:34,019 --> 00:06:36,260
I said, "My goodness,
I can do that through people."
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00:06:36,688 --> 00:06:39,646
Of course, everybody laughed at me
and said, "No, that's ridiculous."
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00:06:40,108 --> 00:06:42,475
You can't take human beings
and treat them like cars. ""
112
00:06:42,527 --> 00:06:43,629
I said "No,
I'm not gonna do that."
113
00:06:43,653 --> 00:06:46,611
Everybody's gonna have their own
personality, but I got this idea.
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00:06:46,907 --> 00:06:49,023
One station here,
producers over here,
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00:06:49,367 --> 00:06:52,450
arrangers over here,
dance instructors over here.
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00:06:52,621 --> 00:06:56,114
"They go from room to room and
come off a brand new star."
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00:06:57,042 --> 00:06:59,283
And eventually,
when I felt that it was right
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00:06:59,794 --> 00:07:03,662
and my sisters promised me they
could get my songs to Jackie Wilson,
119
00:07:03,757 --> 00:07:07,716
I quit my job and I was ready.
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00:07:10,472 --> 00:07:12,463
The factory played
such an important part
121
00:07:12,557 --> 00:07:19,304
because I saw the machine and how it
could work with the assembly line process
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00:07:19,397 --> 00:07:22,230
that I based my company on.
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SLOW JAZZ PLAYS
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BERRY GORDY: There are
so many unsung heroes
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00:07:51,513 --> 00:07:56,804
and people that were just part of the
team, part of the effort
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00:07:57,018 --> 00:08:00,227
but there was no bond
greater than Smokey
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00:08:00,605 --> 00:08:02,437
who is still my
best friend today.
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00:08:03,108 --> 00:08:04,769
If I were doing this,
I'd call this...
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00:08:04,985 --> 00:08:08,649
just forget everything else
and say Berry and Smoke.
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00:08:09,447 --> 00:08:11,188
You know, just Berry and Smoke.
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00:08:11,449 --> 00:08:13,065
SMOKEY ROBINSON: I
always loved singing
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00:08:13,159 --> 00:08:16,902
and singing seemed like
my impossible dream,
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00:08:17,122 --> 00:08:22,788
because of where I was growing up. I
didn't think that would be available to me.
134
00:08:24,587 --> 00:08:26,203
Coming back to
Detroit, you know,
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00:08:26,256 --> 00:08:29,465
getting these thoughts and
memories and reflections
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00:08:29,551 --> 00:08:31,258
is just incredible, you know?
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00:08:31,344 --> 00:08:33,072
SMOKEY ROBINSON: And you know
something else I think about, man?
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00:08:33,096 --> 00:08:36,259
I used to be riding with you when they
first got the record players in the car.
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00:08:36,307 --> 00:08:37,172
Yeah, yeah.
140
00:08:37,225 --> 00:08:39,842
And you'd be driving and you'd
be ducking your head under it.
141
00:08:39,936 --> 00:08:42,678
"Where's that new Supremes record, man?"
- BERRY LAUGHS
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00:08:42,814 --> 00:08:46,057
"Wait a minute. I will find the
record, man. You just drive!"
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00:08:48,945 --> 00:08:52,688
Smokey Robinson was
a member of a group
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00:08:52,824 --> 00:08:56,112
that was auditioning for
Jackie Wilson's manager.
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00:08:57,078 --> 00:09:00,946
So, we sang for them
and they rejected us.
146
00:09:01,207 --> 00:09:03,824
And I walked out in the
hallway with them and I said,
147
00:09:03,918 --> 00:09:06,034
"Oh, you guys were really good."
148
00:09:06,212 --> 00:09:08,249
I said "Oh, thank you very
much, man," you know?
149
00:09:08,339 --> 00:09:11,001
And he said, "Yeah," he
said, “I'm Berry Gordy."
150
00:09:12,135 --> 00:09:13,135
What?
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00:09:13,219 --> 00:09:15,711
"The Berry Gordy who
wrote Reet Petite?"
152
00:09:15,847 --> 00:09:18,305
MUSIC: "Reet Petite" by Jackie Wilson ♪
Oh, oh, oh, oh ♪
153
00:09:18,516 --> 00:09:20,177
♪ Oh, oh, oh, oh ♪
154
00:09:21,394 --> 00:09:25,513
♪ Reet petite,
the finest girl you ever want to meet ♪
155
00:09:27,400 --> 00:09:28,400
"You're Berry Gordy?"
156
00:09:28,902 --> 00:09:31,815
I said, "Yeah.
The only one I know," you know?
157
00:09:31,946 --> 00:09:33,983
And then he made a
mistake, because he said,
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00:09:34,032 --> 00:09:35,818
"You got any more songs, man?"
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00:09:35,909 --> 00:09:39,402
And I had a loose-leaf notebook
with about 100 songs in it.
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00:09:39,496 --> 00:09:41,783
And he said, "A song has got
to be like a short story"
161
00:09:41,873 --> 00:09:44,911
with the beginning and the middle
and the ending tying together."
162
00:09:45,168 --> 00:09:47,125
He said,
"You rhyme stuff really well,"
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00:09:47,170 --> 00:09:49,411
he said, "but your songs are
just rambling, you know?"
164
00:09:49,506 --> 00:09:52,294
Which they were.
And so he started to mentor me.
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00:09:53,426 --> 00:09:58,421
♪ Walked all day till
my feet were tired ♪
166
00:09:58,640 --> 00:10:02,474
The first record that we ever
recorded was a song called "Got A Job"
167
00:10:02,602 --> 00:10:05,685
and Berry would produce records on us
and put 'em with other record companies
168
00:10:05,772 --> 00:10:07,354
cos Berry hadn't
started Motown yet.
169
00:10:07,565 --> 00:10:10,808
"Got A Job" was in the
top five of the R&B charts
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00:10:10,902 --> 00:10:12,563
so we know that he
sold some records.
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00:10:12,946 --> 00:10:15,563
♪ 1 got a job ♪
- When it came time to pay the royalties,
172
00:10:15,824 --> 00:10:18,441
this guy sent Berry a
check for $3.19 cents.
173
00:10:18,827 --> 00:10:21,159
Back in those days, man,
they paid you if they wanted to.
174
00:10:21,204 --> 00:10:23,516
If they didn't, they didn't pay you.
Especially if you were black.
175
00:10:23,540 --> 00:10:26,749
BERRY GORDY: So, Smoky said, "If this
is the kind of money you're gonna get",
176
00:10:27,085 --> 00:10:29,201
you might as well be in
business for yourself."
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00:10:29,796 --> 00:10:32,709
So, shortly after that,
he started Motown, and, um...
178
00:10:33,800 --> 00:10:36,132
the rest is history, man.
HE LAUGHS
179
00:10:36,386 --> 00:10:39,094
PIANO PLAYS
180
00:10:49,607 --> 00:10:52,144
♪ Ooooh ♪
181
00:10:53,403 --> 00:10:55,269
BERRY GORDY: Every
family needs a home,
182
00:10:55,363 --> 00:10:59,027
and it was my then assistant
and future wife Raynoma
183
00:10:59,450 --> 00:11:04,445
who found the two-storey house
at 2648 West Grand Boulevard.
184
00:11:05,707 --> 00:11:07,869
And the fact that it was
in the neighbourhood,
185
00:11:07,959 --> 00:11:10,667
it was on West Grand
Boulevard at 12th Street.
186
00:11:10,753 --> 00:11:12,960
You don't get more
hood than that.
187
00:11:13,923 --> 00:11:16,381
BERRY GORDY: At Hitsville,
everything was in-house.
188
00:11:16,509 --> 00:11:19,877
The offices, the studio,
the sales department.
189
00:11:20,096 --> 00:11:21,678
I even lived upstairs.
190
00:11:22,932 --> 00:11:25,390
And it goes back to
my great grandparents,
191
00:11:25,476 --> 00:11:28,138
Berry Gordy Sr and
Bertha Ida Gordy.
192
00:11:28,396 --> 00:11:33,141
They raised their children in
an entrepreneurial environment.
193
00:11:33,276 --> 00:11:35,017
BERRY GORDY: Well,
the family grocery store
194
00:11:35,069 --> 00:11:40,155
was named after Booker T. Washington,
who was a big advocate of self-sufficiency.
195
00:11:40,700 --> 00:11:44,785
Growing up, I knew that was a very
important principle for our family.
196
00:11:45,371 --> 00:11:50,457
My grandmother put together this family
savings club called The Burberry Co-op
197
00:11:50,543 --> 00:11:54,707
and, essentially, it's their own
loaning institution within the family.
198
00:11:54,923 --> 00:11:56,775
BERRY GORDY: She was tough with money.
- ROBIN TERRY: Yes.
199
00:11:56,799 --> 00:11:59,166
I mean, I begged for $1,000.
200
00:11:59,510 --> 00:12:03,128
She only OK'd $800.
How tough is that?
201
00:12:03,973 --> 00:12:06,806
That was the beginning of
what we know as Motown today.
202
00:12:06,851 --> 00:12:08,182
That was his first investment.
203
00:12:10,939 --> 00:12:13,271
BERRY GORDY: Yeah,
this was the magic room.
204
00:12:16,236 --> 00:12:18,819
SMOKEY ROBINSON: We
started off with one track.
205
00:12:19,656 --> 00:12:21,656
Everything was on one track,
then we got two tracks
206
00:12:21,699 --> 00:12:23,469
we thought we were the most
innovative people in the world.
207
00:12:23,493 --> 00:12:26,076
We could put our lead singer in
there, have them separate.
208
00:12:26,454 --> 00:12:30,038
Always looking for magic, always looking
for that magical sound, you know?
209
00:12:30,458 --> 00:12:33,325
Or to be with him doing the mix.
You know, he'd mix it.
210
00:12:33,419 --> 00:12:39,165
He'd do, like,
327 mixes on one tune...
211
00:12:39,926 --> 00:12:41,291
and use number two.
212
00:12:41,678 --> 00:12:44,090
THEY LAUGH - He was
notorious for that.
213
00:12:44,138 --> 00:12:45,824
"Oh, Berry's gonna mix it."
"No, no, please!
214
00:12:45,848 --> 00:12:48,340
Please,
don't let Berry mix the tune."
215
00:12:48,726 --> 00:12:51,286
Sometimes you have it perfect and
you want to just get it better.
216
00:12:51,354 --> 00:12:52,394
You want to get it better.
217
00:13:23,803 --> 00:13:25,603
SMOKEY ROBINSON: They
said we want the Motown.
218
00:13:27,265 --> 00:13:31,099
No-one can duplicate our sound, because
even though I didn't think it was that good
219
00:13:31,185 --> 00:13:32,926
you know,
he thought it was great.
220
00:13:32,979 --> 00:13:34,456
SMOKEY: There was
arguments about that, man.
221
00:13:34,480 --> 00:13:37,017
Like, man, are you kidding?
New York is trying to get our sound.
222
00:13:37,108 --> 00:13:39,099
They're sending people
here to record in Detroit
223
00:13:39,152 --> 00:13:40,734
thinking they're
gonna get our sound.
224
00:13:40,820 --> 00:13:43,048
But they couldn't get our
sound, because our echo chamber
225
00:13:43,072 --> 00:13:44,779
was the bathroom upstairs.
226
00:13:46,242 --> 00:13:49,906
BERRY GORDY: People would come off
the road and come to the studio
227
00:13:49,996 --> 00:13:52,237
because something
was always going on.
228
00:13:52,415 --> 00:13:56,534
You know, 24 hours a day, somebody
would be in that studio, recording.
229
00:13:56,794 --> 00:13:59,081
Doing something. HE LAUGHS
230
00:13:59,172 --> 00:14:00,412
SMOKEY ROBINSON: This is it.
231
00:14:01,132 --> 00:14:04,341
SMOKEY: I remember "Shop Around," which
was the first million-seller for Motown.
232
00:14:04,469 --> 00:14:06,710
Took 20 minutes to write.
It just flowed out.
233
00:14:06,763 --> 00:14:09,130
So I ran to Berry's office,
I said, "I've got it, Berry."
234
00:14:09,474 --> 00:14:12,034
He said, "Let me hear it, man."
So, we go down to the piano room.
235
00:14:12,894 --> 00:14:16,637
SMOKEY SINGS: ♪ Just because
you've become a young man now ♪
236
00:14:21,486 --> 00:14:25,525
♪ There's still some things
that you don't understand now ♪
237
00:14:28,993 --> 00:14:30,324
So that's how it was, you know?
238
00:14:30,620 --> 00:14:31,860
We put the record out.
239
00:14:32,246 --> 00:14:34,954
The record's been out for
about two and a half weeks.
240
00:14:35,583 --> 00:14:38,325
It's doing fair, it's doing OK,
it's doing pretty good, you know?
241
00:14:38,753 --> 00:14:41,791
Three o'clock in the morning,
one morning, my phone rings.
242
00:14:42,006 --> 00:14:44,088
PHONE RINGS
243
00:14:45,343 --> 00:14:46,343
"Hello."
244
00:14:46,386 --> 00:14:48,127
"Smoke?" I said, "Yeah?"
245
00:14:48,221 --> 00:14:51,341
He said, "It's me, Berry, man." I said,
"I know, man. I recognised your voice."
246
00:14:51,391 --> 00:14:52,511
He said, "What's happening?"
247
00:14:52,558 --> 00:14:54,703
I said, "What do you think is
happening, man?" I say...
248
00:14:54,727 --> 00:14:56,764
"I'm asleep.
What's happening with you?"
249
00:14:56,896 --> 00:14:58,853
"Shop Around won't let me
sleep, man."
250
00:14:59,190 --> 00:15:01,168
See, well, I just didn't feel
right about the record, man.
251
00:15:01,192 --> 00:15:02,273
We didn't have the magic.
252
00:15:02,360 --> 00:15:04,171
He said, "Well,
I'm gonna change everything about it."
253
00:15:04,195 --> 00:15:06,315
I'm gonna change the beat,
I'm gonna change the sound.
254
00:15:06,364 --> 00:15:08,776
"I'm gonna change the feeling.
I'm changing everything."
255
00:15:09,242 --> 00:15:10,607
And I said, "OK
man, that's cool."
256
00:15:10,701 --> 00:15:14,114
I said, "I'll see you tomorrow." He
said, "No, no, no. I mean right now."
257
00:15:14,205 --> 00:15:15,821
THEY LAUGH Three
o'clock in the morning.
258
00:15:15,998 --> 00:15:18,435
So, we came over here and everybody
showed up, like I told you
259
00:15:18,459 --> 00:15:21,622
.
260
00:15:22,255 --> 00:15:24,496
And "Shop Around" then
went to number one.
261
00:15:24,590 --> 00:15:28,458
The first million seller was his redo
of it, after the record had been out.
262
00:15:28,761 --> 00:15:31,298
SMOKEY: Now I want you to get ready.
- CROWD CHEERS
263
00:15:32,515 --> 00:15:34,222
DRUMS PLAY
264
00:15:36,727 --> 00:15:39,310
♪ Just because you've
become a young man now ♪
265
00:15:39,856 --> 00:15:42,689
♪ There's still some things
that you don't understand now ♪
266
00:15:43,025 --> 00:15:45,983
♪ Before you ask some
girl for her hand now ♪
267
00:15:46,237 --> 00:15:49,104
♪ Keep your freedom for
as long as you can now ♪
268
00:15:49,323 --> 00:15:53,157
♪ My mama told me,
you'd better shop around ♪
269
00:15:53,202 --> 00:15:55,910
♪ Oh yeah,
you'd better shop around ♪
270
00:15:55,997 --> 00:15:57,683
But that's how we did stuff,
we didn't care, he didn't care
271
00:15:57,707 --> 00:16:00,244
cos it had been out for two weeks.
So what? It's not too late.
272
00:16:00,460 --> 00:16:03,439
No, the masses of people haven't heard
it cos it's not really a hit right now
273
00:16:03,463 --> 00:16:04,463
you know what I mean?
274
00:16:04,881 --> 00:16:07,498
♪ Before you take a
girl and say I do, now ♪
275
00:16:07,842 --> 00:16:11,005
♪ Make sure she's in
love with-a you now ♪
276
00:16:11,220 --> 00:16:14,212
♪ My mama told me, tell 'em,
you'd better shop around ♪
277
00:16:21,397 --> 00:16:22,432
♪ Feel alright ♪
278
00:16:23,107 --> 00:16:24,107
♪ Woo! ♪
279
00:16:26,652 --> 00:16:27,652
♪ Oh, oh ♪
280
00:16:28,029 --> 00:16:30,612
Motown was able to accomplish
everything that they accomplished
281
00:16:30,656 --> 00:16:32,067
because they were
self-sufficient.
282
00:16:32,366 --> 00:16:35,654
When you can just do what you want
without somebody breathing over your neck
283
00:16:35,745 --> 00:16:37,505
telling you what you
should or shouldn't do,
284
00:16:37,747 --> 00:16:39,704
that's when the real
magic starts to happen.
285
00:16:39,999 --> 00:16:42,206
SOUL MUSIC PLAYS
286
00:16:45,046 --> 00:16:47,287
BERRY GORDY: To be successful
in the music business,
287
00:16:47,340 --> 00:16:48,671
you've got to have hit records.
288
00:16:48,799 --> 00:16:50,879
I'm a producer, I'm a writer,
I'm a this, I'm a that,
289
00:16:51,052 --> 00:16:54,090
but really,
I feel myself as a teacher
290
00:16:54,347 --> 00:16:57,465
and so I had to find
songwriters to teach.
291
00:16:58,142 --> 00:17:00,804
Smokey was my first project.
292
00:17:00,895 --> 00:17:02,806
Before that,
I was on the top of the totem pole.
293
00:17:02,855 --> 00:17:06,439
I was, like, "the man" because I
wrote the songs, I produced 'em,
294
00:17:06,692 --> 00:17:09,434
but then, Smokey,
one day he came into my office
295
00:17:09,529 --> 00:17:11,941
and he wanted me
to hear a new song.
296
00:17:12,323 --> 00:17:18,365
I thought it was just one of the
greatest new clever songs I'd ever known.
297
00:17:18,788 --> 00:17:24,534
And this was the day I knew that I had
a little genius on my hands, you know?
298
00:17:25,044 --> 00:17:28,457
HE SINGS ALONG: ♪ / would build
you a castle with a tower so high ♪
299
00:17:30,466 --> 00:17:32,082
♪ It reaches the moon ♪
300
00:17:32,760 --> 00:17:36,469
MUSIC: "I'll Try Something
New" by The Miracles
301
00:17:43,312 --> 00:17:45,770
"Give you lovin'
warm as Mama's oven.
302
00:17:45,856 --> 00:17:48,018
And if that don't do,
I'll try something new."
303
00:17:48,442 --> 00:17:50,103
And I was just blown away.
304
00:17:55,199 --> 00:17:58,032
I had this wonderful feeling,
but also this scary feeling
305
00:17:58,119 --> 00:18:00,235
that I was... my throne is...
- SMOKEY LAUGHS
306
00:18:00,621 --> 00:18:05,366
Here's a guy that's writing a song
that I could not ever think of
307
00:18:05,543 --> 00:18:07,409
and I was a songwriter,
I was the teacher.
308
00:18:07,795 --> 00:18:11,254
And from that day forward,
I started slipping from my post
309
00:18:11,340 --> 00:18:13,877
because he started coming
up with major hits.
310
00:18:24,061 --> 00:18:28,055
I always thought maybe I
could, one day in my life
311
00:18:28,149 --> 00:18:29,560
compete with him with girls,
312
00:18:29,817 --> 00:18:31,399
- Oh, please!
- You know?
313
00:18:31,444 --> 00:18:32,775
But that was out
of the question.
314
00:18:33,029 --> 00:18:35,361
You're hearing this story
from Casanova himself.
315
00:18:35,406 --> 00:18:38,615
No, no. "You're hearing this
story from Casanova himself,"
316
00:18:38,701 --> 00:18:40,738
- you know? I mean...
- Exactly!
317
00:18:40,828 --> 00:18:42,444
THEY LAUGH
318
00:18:42,747 --> 00:18:45,865
You know, Bob Dylan's called
him America's greatest poet
319
00:18:46,000 --> 00:18:47,866
and he really did write poetry.
320
00:18:48,377 --> 00:18:50,709
He was so honest,
so straightforward.
321
00:18:50,796 --> 00:18:52,636
I mean, the lyrics don't
take a lot to decipher
322
00:18:52,715 --> 00:18:55,035
but then you realise it took
a lot of genius to write them.
323
00:18:55,343 --> 00:18:59,337
At the time, Smokey was doing his
thing, singing to the women.
324
00:18:59,722 --> 00:19:04,467
He created so many babies with his
romance and his feeling of that
325
00:19:05,019 --> 00:19:06,019
and...
326
00:19:06,604 --> 00:19:09,642
a lot of them were his.
- THEY LAUGH
327
00:19:12,735 --> 00:19:18,151
My key writing team was Smokey
Robinson and Holland-Dozier-Holland.
328
00:19:18,366 --> 00:19:21,199
EDDIE HOLLAND: We were not
trained musicians, you know?
329
00:19:21,285 --> 00:19:24,994
Brian would skip school to come
there to learn to write songs.
330
00:19:25,247 --> 00:19:28,615
I had no idea about writing.
331
00:19:28,918 --> 00:19:32,377
I knew that Smokey, in my opinion,
was the greatest writer ever.
332
00:19:32,797 --> 00:19:33,832
OK? And I still do.
333
00:19:34,131 --> 00:19:37,044
So, I took two songs of Smokey's
334
00:19:37,134 --> 00:19:39,626
and I wrote all the lyrics
down and I studied them.
335
00:19:39,887 --> 00:19:41,031
LAMONT DOZIER:
Eddie had this idea.
336
00:19:41,055 --> 00:19:43,922
He said, "Look, man, you and Brian
can do the tracks and melodies"
337
00:19:44,016 --> 00:19:46,883
and come up with the ideas and
I'll be sitting there waiting.
338
00:19:46,977 --> 00:19:49,469
"You know, shoot 'em to me
and I'll jump on the lyrics."
339
00:19:49,647 --> 00:19:51,888
And that became
Holland-Dozier-Holland, you know,
340
00:19:51,982 --> 00:19:53,939
it became a factory
within a factory.
341
00:19:54,235 --> 00:19:56,588
JAMIE FOXX: There was somebody
in every corner writing a song
342
00:19:56,612 --> 00:20:00,321
and they were young,
and these guys were coming up 17, 18, 19.
343
00:20:00,408 --> 00:20:02,490
They were young,
so Berry was like a coach, you know?
344
00:20:02,535 --> 00:20:04,526
With a great,
young, talented team
345
00:20:04,620 --> 00:20:06,540
and everybody was trying
to play their best game.
346
00:20:06,664 --> 00:20:08,308
NORMAN WHITFIELD: Berry
was very patient with me.
347
00:20:08,332 --> 00:20:10,243
At the time,
I think I was a secretary
348
00:20:10,459 --> 00:20:15,249
and that was in order to justify
the $30 a week I was getting.
349
00:20:15,673 --> 00:20:18,256
Norman hung around
here for years
350
00:20:18,551 --> 00:20:21,191
before he even got a chance to get
in the studio to do any records.
351
00:20:21,429 --> 00:20:24,512
BERRY GORDY: Playing tambourine,
that's how he started, from the bottom.
352
00:20:24,598 --> 00:20:28,387
And then, finally, he was doing
that good and he got his confidence
353
00:20:28,644 --> 00:20:31,181
and when he started
producing, man, he was...
354
00:20:31,313 --> 00:20:32,313
- Incredible.
- Awesome.
355
00:20:32,356 --> 00:20:35,098
He had electricity, magic.
356
00:20:35,568 --> 00:20:37,479
And then we brought
in Nick and Val.
357
00:20:37,570 --> 00:20:40,688
They were writer and producer
team out of New York.
358
00:20:40,781 --> 00:20:42,759
VALERIE SIMPSON: When we landed,
we were, like, so excited.
359
00:20:42,783 --> 00:20:46,367
Motown, we've arrived.
As songwriters, this is a dream come true.
360
00:20:46,454 --> 00:20:48,661
And we got in a taxi.
We said "Well, take us to Motown"
361
00:20:48,789 --> 00:20:52,373
and we got down to the two little
buildings on West Grand Boulevard.
362
00:20:52,460 --> 00:20:55,140
NICK ASHFORD: I said, "Hey, look,
we want to go to the main office."
363
00:20:55,337 --> 00:20:59,001
He said, "This is the only Motown I know.”
- That little "Hitsville U.S.A."
364
00:21:00,176 --> 00:21:02,884
But the hits were coming
out of that little building.
365
00:21:03,304 --> 00:21:07,889
Norman Whitfield, Holland-Dozier-Holland,
Smokey, they were all the greatest.
366
00:21:08,184 --> 00:21:11,104
They were coming up with songs that
you say... why didn't I think of that?
367
00:21:11,312 --> 00:21:14,020
Because of that Motown structure
368
00:21:14,106 --> 00:21:19,852
and because of the feelings of
all the producers and the writers
369
00:21:19,945 --> 00:21:22,983
and the freedom that Berry
Gordy gave all of us,
370
00:21:23,073 --> 00:21:25,405
it made that company
extremely prolific.
371
00:21:25,826 --> 00:21:29,740
MUSIC: "You Keep Me
Hangin' On" by The Supremes
372
00:21:29,830 --> 00:21:31,116
BERRY GORDY: Being a teacher
373
00:21:31,207 --> 00:21:35,075
also means finding ways to
unlock people's true potential
374
00:21:35,252 --> 00:21:37,960
and at Motown,
we took that very seriously.
375
00:21:38,297 --> 00:21:40,914
STEVIE WONDER: Berry
Gordy's great ability was
376
00:21:41,008 --> 00:21:44,592
to be able to sense the
talent that one had.
377
00:21:44,845 --> 00:21:51,091
I always felt that Marvin Gaye was so
much more talented than even he realised.
378
00:21:51,352 --> 00:21:54,470
Marvin wanted to be
another Frank Sinatra
379
00:21:54,772 --> 00:21:59,482
but that really wasn't his
style, but he is so good looking.
380
00:21:59,610 --> 00:22:00,896
SHE LAUGHS
381
00:22:00,945 --> 00:22:03,778
It's a little difficult
trying to sing behind him
382
00:22:03,864 --> 00:22:05,730
and look at him
at the same time.
383
00:22:06,075 --> 00:22:08,737
BERRY GORDY: He wanted to change
his career many times, you know?
384
00:22:08,828 --> 00:22:11,240
One time he wanted to be a football player.
- WHISTLE BLOWS
385
00:22:11,330 --> 00:22:13,116
A boxer, you know.
- BOXING BELL RINGS
386
00:22:13,207 --> 00:22:15,118
He wanted to be an astronaut...
- COMMS CHATTER
387
00:22:15,209 --> 00:22:17,997
You know, and I'm saying, "Marvin,
you know, you're a singer."
388
00:22:18,504 --> 00:22:21,087
MARVIN GAYE: You know,
I started at Motown as a jazz singer.
389
00:22:21,131 --> 00:22:23,088
I couldn't sell a bean.
390
00:22:23,175 --> 00:22:26,293
I was sitting at the piano all
night in a very depressed mood.
391
00:22:26,387 --> 00:22:28,173
So anyway, Berry blase-d in.
392
00:22:28,347 --> 00:22:30,492
So, he stopped me, he said,
"Listen, what are you doing?
393
00:22:30,516 --> 00:22:32,911
What are you singing there?" So,
I said "It's a song I'm writing."
394
00:22:32,935 --> 00:22:34,767
It was a jazz
version, I would say.
395
00:22:34,854 --> 00:22:38,472
HE SINGS
396
00:22:41,902 --> 00:22:43,643
You know, very jazzy, you know.
397
00:22:43,946 --> 00:22:45,882
He said, "Yeah,
but that's not gonna sell any records."
398
00:22:45,906 --> 00:22:49,240
I said, "Oh, well, you know,
I thought I'd give it the old try."
399
00:22:49,368 --> 00:22:54,659
Berry could sense what needed
to happen to make it pop.
400
00:22:55,332 --> 00:22:57,790
And I'm not saying
pop meaning pop music
401
00:22:57,877 --> 00:23:00,164
but I'm saying to make
it have that thing.
402
00:23:00,212 --> 00:23:01,652
MARVIN GAYE: So
anyway, Berry said...
403
00:23:05,175 --> 00:23:07,712
I said "Oh, man,
that's killing my jazz, man."
404
00:23:07,761 --> 00:23:08,967
So then, he sings...
405
00:23:09,889 --> 00:23:11,575
So ll said, "Oh, well,
for Heaven's sakes."
406
00:23:11,599 --> 00:23:13,681
He said, "Now,
right here a group can say..."
407
00:23:15,436 --> 00:23:16,767
CROWD CHEERS
408
00:23:16,854 --> 00:23:19,516
He finished it up and I said,
"Listen, it'll never sell a thing."
409
00:23:19,607 --> 00:23:22,269
And as it turned out,
it was a great big smash.
410
00:23:22,443 --> 00:23:24,730
MUSIC: "Stubborn Kind Of
Fellow" by Marvin Gaye
411
00:23:24,778 --> 00:23:28,237
♪ Qooohhhhh, hey, hey ♪
412
00:23:29,450 --> 00:23:35,822
♪ 1 try to put my arms around you All
because I want to hold you tight ♪
413
00:23:35,915 --> 00:23:37,246
♪ Hold you tight ♪
414
00:23:37,499 --> 00:23:41,834
♪ Every time I reach for you,
baby Try to kiss you, you jump ♪
415
00:23:41,921 --> 00:23:44,333
♪ Ooh! ♪
♪ Out of sight (Out of sight) ♪
416
00:23:44,548 --> 00:23:51,545
♪ Hey now, I've got news for you Don't
you know I've made plans for two ♪
417
00:23:51,889 --> 00:23:57,384
♪ 1 guess I'm a stubborn kind of fellow
Got my mind made up to love you ♪
418
00:23:58,354 --> 00:24:00,095
♪ Oooh ♪
419
00:24:00,356 --> 00:24:03,144
♪ Baby, say yeah, yeah, yeah ♪
420
00:24:03,359 --> 00:24:04,895
♪ Yeah, yeah, yeah ♪
421
00:24:06,028 --> 00:24:08,486
♪ Oh, yeah ♪
422
00:24:08,572 --> 00:24:09,925
VALERIE SIMPSON:
Berry made us great.
423
00:24:09,949 --> 00:24:13,442
I can't think of no other record
company where the head could sit down
424
00:24:13,577 --> 00:24:16,035
and write a song as
well as he could.
425
00:24:16,246 --> 00:24:18,487
HE SINGS: ♪ Mmm, mm mm mm ♪
426
00:24:18,582 --> 00:24:20,698
♪ Say yeah, yeah, yeah, yeah ♪
427
00:24:20,793 --> 00:24:23,160
♪ Say yeah, yeah, yeah ♪
428
00:24:24,129 --> 00:24:26,587
HE GRUNTS THE TUNE Y'know?
429
00:24:27,800 --> 00:24:30,918
SOUL MUSIC PLAYS
430
00:24:32,179 --> 00:24:34,341
So, I came to Berry to be an
artist, you know?
431
00:24:34,473 --> 00:24:37,261
I was saying to myself,
I'm gonna be the next Jackie Wilson.
432
00:24:37,351 --> 00:24:39,718
So, Berry said,
"I heard you write songs and everything.
433
00:24:40,854 --> 00:24:43,471
So I'm singing my songs and he
said, "Your songs are great",
434
00:24:43,524 --> 00:24:44,810
but your voice is for shit."
435
00:24:45,234 --> 00:24:50,195
I said "What?" Man, I grabbed all my music
up off the floor, put it in my briefcase.
436
00:24:50,280 --> 00:24:52,112
I'm walking out of here.
I'm done with this.
437
00:24:52,491 --> 00:24:56,576
BERRY GORDY: He was so fast talking.
Slick, you know, from the street.
438
00:24:56,704 --> 00:24:59,036
And so, I said, "Well,
Mickey, what else can you do?"
439
00:24:59,123 --> 00:25:00,123
Can you do ARR?"
440
00:25:00,249 --> 00:25:01,518
MICKEY: You know,
artist and repertoire.
441
00:25:01,542 --> 00:25:03,353
You handle the artists and
the music and all that.
442
00:25:03,377 --> 00:25:05,209
And he says, "Whatever it
is, I can do it."
443
00:25:05,254 --> 00:25:07,837
If it's anything to do with
music, man, I'm all over it, man."
444
00:25:07,965 --> 00:25:10,276
MICKEY STEVENSON: I say,
"I record anybody I wanna record?"
445
00:25:10,300 --> 00:25:11,540
"Anybody you wanna record."
446
00:25:11,760 --> 00:25:15,469
I said,
"Can I record myself?" HE LAUGHS
447
00:25:15,848 --> 00:25:17,634
Berry told Mickey he
wanted a house band.
448
00:25:17,683 --> 00:25:20,266
BERRY GORDY: What we're missing
is a band who can play funky.
449
00:25:20,352 --> 00:25:23,039
And he said, "I've got a session coming
up." I said, "Don't worry about it."
450
00:25:23,063 --> 00:25:28,274
"know guys that are so funky
they out-funk themselves."
451
00:25:28,986 --> 00:25:31,694
MICKEY STEVENSON: And the best
musicians were the jazz musicians
452
00:25:32,031 --> 00:25:34,739
and the brothers in Detroit,
they weren't making any money
453
00:25:34,825 --> 00:25:36,970
cos they weren't getting the
respect for what they were doing
454
00:25:36,994 --> 00:25:38,280
but they were still great.
455
00:25:38,495 --> 00:25:43,410
BERRY GORDY: It's hard to define just
how important Detroit was to Motown.
456
00:25:43,500 --> 00:25:46,083
SUZANNE DE PASSE: The whole
migration from the South
457
00:25:46,170 --> 00:25:50,755
and the automotive industry and the
churches and the clubs that sprang up
458
00:25:50,841 --> 00:25:54,755
would be a vessel
to discover talent.
459
00:25:54,887 --> 00:25:57,879
I mean, between the church
and the clubs and the corner,
460
00:25:58,515 --> 00:25:59,880
there was a lot going on.
461
00:26:00,184 --> 00:26:03,393
The groups that we had and we grew
up with in Detroit as teenagers,
462
00:26:03,729 --> 00:26:07,472
if you could not
do harmony on key,
463
00:26:07,941 --> 00:26:12,026
you were lousy and they would tell
you, "Get the hell out of here."
464
00:26:12,112 --> 00:26:13,227
"And get off the corner."
465
00:26:13,405 --> 00:26:16,147
BOYS SING
466
00:26:18,410 --> 00:26:19,866
BERRY GORDY: They were so smart.
467
00:26:19,953 --> 00:26:22,223
He said something about "my
mama", that was called the Dozens.
468
00:26:22,247 --> 00:26:25,911
And I said, "Wait a minute. I don't want you
talking about my mama. I don't play that."
469
00:26:26,001 --> 00:26:29,289
"Oh, you don't play that?
Well, then pat your foot while I play it."
470
00:26:29,379 --> 00:26:32,462
You know,
then he would do the hambone on me.
471
00:26:32,633 --> 00:26:34,944
You don't do the hambone, man?
I didn't think you could hambone.
472
00:26:34,968 --> 00:26:36,003
I hambone, I...
473
00:26:36,220 --> 00:26:37,881
SMOKEY LAUGHS
474
00:26:38,263 --> 00:26:40,675
Boy, that used to be the thing,
the hambone. I'm telling you.
475
00:26:40,724 --> 00:26:44,137
Yeah, and I'd do that and then
I would make up a song, yeah.
476
00:26:44,436 --> 00:26:46,848
"Me and your momma." THEY LAUGH
477
00:26:47,272 --> 00:26:49,730
ROBIN TERRY: So,
music existed in the community
478
00:26:49,942 --> 00:26:52,809
but it took a place
like Hitsville
479
00:26:52,903 --> 00:26:57,488
to sort of give those people a
place to come to collaborate.
480
00:26:57,533 --> 00:26:58,802
MICKEY STEVENSON:
So, I would pick 'em.
481
00:26:58,826 --> 00:27:01,488
I finally put together
a great unit of guys.
482
00:27:01,620 --> 00:27:04,829
And they became the Funk Brothers
and they became our house band.
483
00:27:04,998 --> 00:27:08,787
We hired the jazz musicians cos they
were smarter than normal musicians.
484
00:27:08,877 --> 00:27:10,037
They could do all this stuff.
485
00:27:10,212 --> 00:27:14,957
But Jamerson, who was always doing up
beats and down beats and jazzy things,
486
00:27:15,092 --> 00:27:16,423
he would get off the beat.
487
00:27:16,510 --> 00:27:18,342
I'd look around,
I'd be walking over to him,
488
00:27:18,470 --> 00:27:24,762
and he'd be up and then he'd catch himself
and he'd do a whole arpeggio and stuff.
489
00:27:24,852 --> 00:27:29,471
Da da da da da da da da!
Doom, doom, doom, doom-doom.
490
00:27:29,565 --> 00:27:32,808
You know, and he was right on the...
and I would get him and I'd get there
491
00:27:32,901 --> 00:27:35,182
and he was sounding so good,
I said, "That's pretty good."
492
00:27:35,362 --> 00:27:36,727
Can you do that riff again?"
493
00:27:36,947 --> 00:27:40,235
STEVIE WONDER: When I think of
Benny Benjamin and James Jamerson,
494
00:27:40,284 --> 00:27:44,323
and Robert White and Earl Van Dyke,
Thomasina and on and on and on,
495
00:27:44,413 --> 00:27:49,158
you've got to know that I was picking
up from all those various musicians,
496
00:27:49,459 --> 00:27:51,041
trying to figure
out how to do it.
497
00:27:51,461 --> 00:27:56,251
Paul Riser, when he came to do an
arrangement, he was only 18 years old.
498
00:27:56,383 --> 00:28:00,377
One of the greatest arrangers ever.
Just out of high school.
499
00:28:00,470 --> 00:28:04,714
PAUL RISER: I was classically trained,
and enjoyed nothing but classical.
500
00:28:04,808 --> 00:28:07,766
I thought that R&B music
was just the worst, OK?
501
00:28:07,936 --> 00:28:11,474
You also have, in Detroit,
a big investment in public education.
502
00:28:11,607 --> 00:28:15,601
They had an incredible public music
programme in these high schools,
503
00:28:15,903 --> 00:28:18,190
and Motown artists came
from these communities.
504
00:28:18,530 --> 00:28:19,941
Back when I was in school,
505
00:28:20,032 --> 00:28:26,074
Ford Motor Company would give the class
tickets to go see the Detroit Symphony.
506
00:28:26,330 --> 00:28:30,870
I saw them playing violins,
French horns and oboes and bassoons...
507
00:28:31,251 --> 00:28:34,460
SYMPHONY PLAYS
508
00:28:34,963 --> 00:28:38,376
I thought that was the greatest sound
ever, you know what I mean?
509
00:28:38,717 --> 00:28:40,503
So that's what got me going.
510
00:28:42,387 --> 00:28:46,631
Was something about what was in
that soil in Detroit, you know,
511
00:28:46,725 --> 00:28:49,308
that just sort of...
folks came up.
512
00:28:50,771 --> 00:28:54,059
JOHN LEGEND: I've been in some, you
know, really cool company in the studio,
513
00:28:54,149 --> 00:28:58,484
but having that group of creative people
in the same room, it's just incredible.
514
00:28:58,779 --> 00:29:01,090
And they were actually playing
real instruments back then too,
515
00:29:01,114 --> 00:29:04,357
like, they actually could play
the piano and play the drums
516
00:29:04,576 --> 00:29:06,943
and no machines needed.
HE LAUGHS
517
00:29:07,120 --> 00:29:09,828
R&B MUSIC PLAYS
518
00:29:12,209 --> 00:29:15,952
I didn't know much about Hitsville U.S.A.
because I lived on the east side.
519
00:29:16,171 --> 00:29:20,290
Anyway, I dared take that coach and
go to 2648 West Grand Boulevard,
520
00:29:20,550 --> 00:29:22,757
and what a world I walked into.
521
00:29:22,844 --> 00:29:24,960
MICKEY STEVENSON: She came
to audition a few times.
522
00:29:25,138 --> 00:29:30,304
I would find nice ways of saying,
"Martha, you know, come back later."
523
00:29:30,602 --> 00:29:33,219
And I must have looked like
I was gonna cry or something,
524
00:29:33,313 --> 00:29:35,520
cos he said, "Answer this phone.
I'll be right back."
525
00:29:35,732 --> 00:29:38,099
This "right back"
was four hours.
526
00:29:38,277 --> 00:29:40,922
MICKEY STEVENSON: I walk in my office,
and before I could speak, she says,
527
00:29:40,946 --> 00:29:43,424
"You've got an important call
from such and such and so and so,
528
00:29:43,448 --> 00:29:46,386
and this one right here, and I think you
ought to answer this line right here."
529
00:29:46,410 --> 00:29:50,028
So I said, "Martha, how would you
like to work as my secretary?"
530
00:29:50,122 --> 00:29:51,863
She says, "OK."
531
00:29:51,957 --> 00:29:53,893
MARTHA REEVES: It was just everybody
working in the same spirit,
532
00:29:53,917 --> 00:29:58,036
everybody with one accord, making hit
records, and it was great to be there.
533
00:29:58,380 --> 00:30:01,589
We were recording sometimes
tracks without the singer,
534
00:30:01,675 --> 00:30:05,964
and according to the Union,
you had to have a singer singing it live.
535
00:30:06,054 --> 00:30:08,091
You couldn't do
tracks in those days.
536
00:30:08,348 --> 00:30:11,215
And I was doing pretty
good in the office,
537
00:30:11,601 --> 00:30:13,683
but when the Union man
made a surprise visit...
538
00:30:13,937 --> 00:30:15,268
Everybody went crazy, saying,
539
00:30:15,355 --> 00:30:18,848
"Well, you're doing a session in
there and the Union guy is coming."
540
00:30:18,942 --> 00:30:20,524
You know,
"The Union guy is coming!"
541
00:30:20,819 --> 00:30:23,277
We told Mickey, "Man,
we've got to put somebody on the mic."
542
00:30:23,322 --> 00:30:25,404
His secretary overheard it.
"I'll do it!"
543
00:30:25,699 --> 00:30:28,236
That was the chance she was
waiting for all this time.
544
00:30:28,327 --> 00:30:30,694
MUSIC: "Dancing In The Street"
by Martha & The Vandellas
545
00:30:30,746 --> 00:30:34,284
Then she grabbed the mic and started
singing it, and she was Martha.
546
00:30:35,834 --> 00:30:42,627
♪ Calling out around the world,
are you ready for a brand new beat? ♪
547
00:30:43,759 --> 00:30:49,971
♪ Summer's here and the time is
right for dancing in the street ♪
548
00:30:50,057 --> 00:30:53,641
♪ They're dancing in
Chicago (In the street) ♪
549
00:30:54,353 --> 00:30:56,685
What happened was,
you have a preacher.
550
00:30:57,272 --> 00:31:01,766
He was standing in front of the pulpit
with his arms open wide, saying,
551
00:31:02,277 --> 00:31:06,521
"The door to the church is now
open," and everybody came in.
552
00:31:06,615 --> 00:31:11,701
All kind of people doing all kind of
things and getting fulfilled with spirit.
553
00:31:12,371 --> 00:31:16,990
♪ And records playing
Dancing in the street ♪
554
00:31:17,084 --> 00:31:24,457
♪ Oh, it doesn't matter what you
wear Just as long as you are there ♪
555
00:31:24,800 --> 00:31:32,764
♪ So come on, every guy,
grab a girl Everywhere around the world ♪
556
00:31:32,891 --> 00:31:34,552
♪ There'll be dancing... ♪
557
00:31:34,684 --> 00:31:36,391
MARY WILSON: And these
were exciting times
558
00:31:36,436 --> 00:31:39,303
because it's the first time you're
hearing, you know, rock and roll
559
00:31:39,564 --> 00:31:41,896
in our city and
people that we knew.
560
00:31:42,818 --> 00:31:44,650
♪ Across the nation ♪
561
00:31:45,195 --> 00:31:47,027
MARTHA REEVES: I
witnessed Stevie Wonder
562
00:31:47,989 --> 00:31:49,104
coming to Hitsville.
563
00:31:49,324 --> 00:31:51,907
STEVIE WONDER: I was, what,
11 years old when I went to Motown.
564
00:31:51,952 --> 00:31:55,741
That particular day, Smokey was at
Motown, and he said, you know,
565
00:31:55,789 --> 00:31:58,351
"I heard you can sing." I said, "Yeah,
I can sing even better than you."
566
00:31:58,375 --> 00:32:00,582
I was like, you know,
a little smart-mouthed kid.
567
00:32:00,669 --> 00:32:03,286
Everything Stevie
played looked genius.
568
00:32:03,380 --> 00:32:05,191
MARY WILSON: But we didn't
know what a genius was, right?
569
00:32:05,215 --> 00:32:07,582
STEVIE WONDER: For me,
it was like going into a candy shop.
570
00:32:07,801 --> 00:32:09,883
A place where all these
instruments were around.
571
00:32:09,970 --> 00:32:12,837
MARTHA REEVES: So, he sat down at that
big, long grand piano
572
00:32:13,098 --> 00:32:16,432
and he played it as if he
had known Liberace himself.
573
00:32:16,518 --> 00:32:18,225
I said, "My,
this baby's talented."
574
00:32:18,645 --> 00:32:21,057
He went to the full set of drums.
He was so good.
575
00:32:21,106 --> 00:32:23,814
When he jumped on the
organ, played the organ.
576
00:32:23,859 --> 00:32:26,021
Sat him on a stool and
gave him the bongos.
577
00:32:26,236 --> 00:32:28,876
Next, he stood up and he took a
little harmonica out of his pocket.
578
00:32:29,531 --> 00:32:30,737
He could play everything.
579
00:32:30,824 --> 00:32:34,408
And we were like, OK,
that's what a genius is.
580
00:32:34,828 --> 00:32:36,569
Berry Gordy said,
"This kid is a wonder."
581
00:32:36,955 --> 00:32:40,914
I probably was paying very
little attention to people
582
00:32:41,042 --> 00:32:43,704
and I'd say, "Oh," you know,
“I'm glad to meet you. OK."
583
00:32:43,753 --> 00:32:44,834
HE HUMS A TUNE
584
00:32:44,963 --> 00:32:49,298
I think until I got to Diana Ross and I heard
that voice. It was like, OK, I'm in love.
585
00:32:49,551 --> 00:32:51,167
You know, goodbye instruments.
586
00:32:51,887 --> 00:32:53,673
HARMONICA PLAYS
587
00:32:53,805 --> 00:32:56,342
BAND PLAYS - CROWD CHEERS
588
00:32:57,225 --> 00:33:00,934
How about it, ladies and gentlemen?
A cheer for the young man, Stevie Wonder.
589
00:33:01,021 --> 00:33:03,433
BERRY: He even wrote a song at the Apollo.
- SMOKEY: Yeah.
590
00:33:03,482 --> 00:33:05,722
Called "Fingertips," which
went to number one, I believe.
591
00:33:06,067 --> 00:33:08,308
BERRY GORDY: Because he
wanted to get more excitement,
592
00:33:08,528 --> 00:33:10,144
so he came out for his bow.
593
00:33:10,238 --> 00:33:11,319
Instead of taking a bow,
594
00:33:11,406 --> 00:33:13,843
he told the audience,
"Clap your hands just a little bit louder.
595
00:33:13,867 --> 00:33:16,029
Clap your hands just
a little bit louder!"
596
00:33:16,119 --> 00:33:18,235
STEVIE SINGS: ♪ Yeah,
yeah, yeah, yeah, yeah ♪
597
00:33:18,788 --> 00:33:22,281
♪ Clap your hands just
a little bit louder ♪
598
00:33:22,417 --> 00:33:24,337
BERRY SINGS: ♪ Clap your
hands just a little... ♪
599
00:33:24,377 --> 00:33:26,857
You know, and everybody started
getting up going and everything
600
00:33:26,922 --> 00:33:28,083
and it got good to him,
601
00:33:28,173 --> 00:33:30,790
and the people was clapping
their hands and he wrote a song.
602
00:33:31,009 --> 00:33:34,923
♪ Everybody say yeah! ♪
- CROWD: Yeah!
603
00:33:35,055 --> 00:33:40,721
♪ Say yeah! ♪
- CROWD: Yeah!
604
00:33:40,810 --> 00:33:42,392
♪ Yeah ♪
- CROWD: Yeah!
605
00:33:42,479 --> 00:33:44,390
♪ Yeah, yeah, yeah ♪
606
00:33:44,606 --> 00:33:48,474
HARMONICA PLAYS
607
00:34:03,875 --> 00:34:06,913
STEVIE WONDER: That particular
night was an amazing night.
608
00:34:07,003 --> 00:34:09,461
The girls were screaming
and all this kind of stuff.
609
00:34:09,589 --> 00:34:15,050
That was probably the really first
time that I understood the power of,
610
00:34:15,220 --> 00:34:17,507
you know, when you do a
performance a certain way,
611
00:34:17,681 --> 00:34:19,592
you get the kind of
reaction that you get.
612
00:34:20,308 --> 00:34:21,844
We blew the house out.
613
00:34:22,727 --> 00:34:23,727
♪ Yeah ♪
614
00:34:24,020 --> 00:34:27,308
♪ Now goodbye, goodbye,
goodbye, goodbye ♪
615
00:34:27,440 --> 00:34:29,556
♪ Goodbye, goodbye, goodbye ♪
616
00:34:29,651 --> 00:34:31,358
MARY WILSON: Motown,
in the earlier days,
617
00:34:31,444 --> 00:34:37,190
was like going to Disneyland, you
know, but it was a musical Disneyland.
618
00:34:37,284 --> 00:34:39,901
I mean, you could walk
through the halls of Motown
619
00:34:40,161 --> 00:34:43,324
and see Marvin Gaye playing
the piano over in the corner.
620
00:34:44,082 --> 00:34:47,700
You would see the Holland Brothers
running down with their music
621
00:34:47,794 --> 00:34:49,626
saying, "Man,
I think it should be like this."
622
00:34:49,713 --> 00:34:52,501
LAMONT DOZIER: It was upstairs
in the hallway of the house
623
00:34:52,591 --> 00:34:55,504
and I was just banging...
HE HUMS
624
00:34:55,760 --> 00:34:58,752
SMOKEY: I said, man, that's really
funky, man. What's the name of that?
625
00:34:58,805 --> 00:35:00,366
He looked at me and
said, "I don't know yet."
626
00:35:00,390 --> 00:35:02,076
LAMONT DOZIER: I said, "Man,
what you gonna do with that?"
627
00:35:02,100 --> 00:35:04,637
Is somebody gonna sing it or what?" I
said, "You want it?"
628
00:35:04,811 --> 00:35:07,098
SMOKEY: I said yeah!
- LAMONT: By the following Monday,
629
00:35:07,188 --> 00:35:10,146
we had everybody come in
and putting background.
630
00:35:10,233 --> 00:35:12,353
MARTHA REEVES: Smokey,
coming into the reception area,
631
00:35:12,444 --> 00:35:14,310
I think the Supremes
were sitting there too.
632
00:35:14,613 --> 00:35:17,526
And he said, "I want everybody
to come in the studio!"
633
00:35:17,616 --> 00:35:19,106
Just like that,
in his pretty voice.
634
00:35:19,284 --> 00:35:20,524
He said, "Repeat after me."
635
00:35:20,702 --> 00:35:22,192
"Come on, is everybody ready?
Yeah!"
636
00:35:22,245 --> 00:35:24,348
SMOKEY ROBINSON: Alright,
is everybody ready? - ALL: Yeah!
637
00:35:24,372 --> 00:35:27,310
SMOKEY ROBINSON: "Mickey's Monkey," singing
on that, of course, is the Miracles.
638
00:35:27,334 --> 00:35:28,686
LAMONT DOZIER: Martha
and the Vandellas.
639
00:35:28,710 --> 00:35:30,997
SMOKEY: Two of the Temptations.
- LAMONT: The Marvelettes.
640
00:35:31,046 --> 00:35:31,956
SMOKEY: Mary Wilson.
641
00:35:32,047 --> 00:35:35,961
LAMONT: Probably had more artists on it
than any other song that I could remember.
642
00:35:36,051 --> 00:35:37,862
MARTHA REEVES: He said "OK,
start the music, come on!"
643
00:35:37,886 --> 00:35:39,297
SHE SINGS ♪ Lum di lum di lie ♪
644
00:35:39,387 --> 00:35:41,924
MUSIC: "Mickey's Monkey" by The
Miracles ♪ Lum di lum di lie ♪
645
00:35:42,057 --> 00:35:43,263
♪ Oh, oh, oh ♪
646
00:35:45,018 --> 00:35:46,018
♪ Alright ♪
647
00:35:47,020 --> 00:35:48,055
♪ Yeah ♪
648
00:35:52,859 --> 00:35:55,396
♪ This cat named Mickey came
from out of town, yeah ♪
649
00:35:57,864 --> 00:36:00,481
♪ He was spreading a
new dance all around ♪
650
00:36:02,911 --> 00:36:06,074
♪ In just a matter of a few
days, yeah ♪
651
00:36:06,206 --> 00:36:09,415
SMOKEY ROBINSON: It was the young people
making music, getting our feet wet.
652
00:36:09,876 --> 00:36:15,872
I think that the way we had Motown was
a once in a lifetime musical event.
653
00:36:17,133 --> 00:36:19,465
JAMIE FOXX: You can never
get the amount of talent
654
00:36:19,552 --> 00:36:21,463
that was in one room in Motown.
655
00:36:21,680 --> 00:36:25,048
Stevland, Marvin Gaye,
Diana Ross, the Supremes.
656
00:36:25,350 --> 00:36:30,140
Oh, all these people
who are Juggernauts...
657
00:36:31,022 --> 00:36:34,140
and you look at a
young Michael Jackson.
658
00:36:34,901 --> 00:36:36,892
You know,
and Smokey Robinson talks about
659
00:36:36,986 --> 00:36:40,980
seeing Michael Jackson for the first time
and just going, like, "What is that?"
660
00:36:41,116 --> 00:36:44,484
♪ Baby, baby,
baby Give me baby, baby ♪
661
00:36:44,577 --> 00:36:47,490
♪ Give me baby,
baby Give me baby ♪
662
00:36:47,872 --> 00:36:51,160
ROCK N ROLL MUSIC PLAYS
663
00:37:14,107 --> 00:37:16,940
SHELLY BERGER: I got a telephone
call from Mr Gordy one night.
664
00:37:17,318 --> 00:37:21,152
"Listen, we just signed this
group called the Jackson Five.
665
00:37:21,740 --> 00:37:25,108
You're gonna be their manager,
so you better come down."
666
00:37:25,452 --> 00:37:28,410
He said, "This is Shelly Berger.
Show him what you can do."
667
00:37:28,496 --> 00:37:31,579
They started doing this Smokey
Robinson, "Who's Loving You."
668
00:37:31,958 --> 00:37:34,199
There is talent
and there is talent
669
00:37:34,544 --> 00:37:37,002
and there is talent,
and then there's a genius.
670
00:37:37,088 --> 00:37:39,580
And then he said...
♪ When I... ♪
671
00:37:39,841 --> 00:37:46,588
♪ When I had you ♪
672
00:37:47,056 --> 00:37:53,348
♪ [ Treated you bad ♪
673
00:37:53,938 --> 00:37:56,305
♪ And wrong, my dear ♪
674
00:37:56,483 --> 00:38:03,526
♪ And ever since
you've been away ♪
675
00:38:04,157 --> 00:38:12,157
♪ Don't ya know [ sit around
with my head hanging down ♪
676
00:38:13,208 --> 00:38:15,540
♪ And I wonder ♪
677
00:38:15,668 --> 00:38:23,668
♪ Who's loving you ♪
678
00:38:27,055 --> 00:38:30,173
And the only songs we learned back
in those days was the Motown songs,
679
00:38:30,225 --> 00:38:32,262
cos they were the biggest
songs on the radio
680
00:38:32,352 --> 00:38:34,872
and actually, you know, we were in
the recording studio after that.
681
00:38:34,896 --> 00:38:39,515
There was Marvin Gaye,
there was Stevie Wonder, Smokey Robinson.
682
00:38:39,776 --> 00:38:41,858
And we had to sing their
songs in front of them.
683
00:38:41,986 --> 00:38:43,101
I was so nervous.
684
00:38:43,363 --> 00:38:45,274
You know,
whenever I sing "Who's Loving You,"
685
00:38:45,365 --> 00:38:48,525
especially young people, they go to me,
"Why'd you sing Michael Jackson's song?"
686
00:38:48,827 --> 00:38:52,320
"Oh, Michael Jackson's song? I wrote this
song before Michael Jackson was born."
687
00:38:52,497 --> 00:38:55,615
THEY LAUGH He has...
That's his song now.
688
00:38:55,708 --> 00:38:57,428
"Who's Loving You" is
Michael Jackson's song
689
00:38:57,460 --> 00:39:00,373
and all the people that you hear
singing it now, sing it like him.
690
00:39:00,672 --> 00:39:03,505
JAZZ MUSIC PLAYS
691
00:39:04,384 --> 00:39:08,423
BERRY GORDY: As the company grew,
so did the challenges of managing a team.
692
00:39:09,097 --> 00:39:13,341
I realised that I needed to not
only give them direction in music,
693
00:39:13,434 --> 00:39:19,055
but whatever I had learned about
life, I could use that in some way,
694
00:39:19,274 --> 00:39:22,187
pushing people, but not making
them feel they were being pushed
695
00:39:22,235 --> 00:39:27,401
so I created competition.
You know, "Beat me if you can."
696
00:39:27,490 --> 00:39:31,108
Have a better record than I have."
And, of course, many of them did.
697
00:39:31,911 --> 00:39:38,203
The competition grew and developed,
one feeding off the other.
698
00:39:38,459 --> 00:39:43,044
And it made you
sharpen your tools.
699
00:39:43,131 --> 00:39:45,338
You know,
it made you dig a little deeper,
700
00:39:45,425 --> 00:39:47,837
to come up with something
that would stand apart.
701
00:39:47,969 --> 00:39:49,801
Competition breeds champions.
702
00:39:49,888 --> 00:39:52,880
But remember, you can't let the
competition get in the way of the love.
703
00:39:53,057 --> 00:39:56,266
If you were producing an
artist, say Stevie,
704
00:39:56,394 --> 00:40:00,558
you would want him to have a hit,
and if I see you working with him,
705
00:40:00,857 --> 00:40:04,691
I want him to have a hit as well,
because if they become successful,
706
00:40:04,777 --> 00:40:08,315
everybody has an opportunity to
work with that artist as well.
707
00:40:08,573 --> 00:40:09,734
So, artists would love that.
708
00:40:09,782 --> 00:40:14,948
You take love out the
picture - it's ego, jealousy.
709
00:40:15,121 --> 00:40:17,829
Stuff that can kill
any organisation.
710
00:40:18,291 --> 00:40:19,611
MELVIN FRANKLIN:
I always asked...
711
00:40:21,920 --> 00:40:26,630
But he couldn't, he was writing material
for the Miracles and for Mary Wells.
712
00:40:26,925 --> 00:40:28,777
The best thing that
happened for the Temptations
713
00:40:28,801 --> 00:40:30,667
was when Mary Wells
left the company.
714
00:40:30,803 --> 00:40:32,544
That opened him up for us.
715
00:40:32,764 --> 00:40:35,005
The Temptations,
we were trying to get some hits on them.
716
00:40:35,058 --> 00:40:36,658
We couldn't get any hits
until, finally,
717
00:40:36,768 --> 00:40:39,226
I got a hit on them with "The
Way You Do The Things You Do"
718
00:40:39,270 --> 00:40:42,137
using Eddie Kendricks'
voice to sing lead vocal.
719
00:40:42,357 --> 00:40:44,849
♪ You got a smile so bright ♪
720
00:40:46,194 --> 00:40:49,232
♪ You know you could've
been a candle ♪
721
00:40:49,781 --> 00:40:51,818
OTIS WILLIAMS: So I looked
at the lyrics, I said,
722
00:40:51,991 --> 00:40:54,904
"Got a smile so bright,
you could've been a candle.
723
00:40:55,036 --> 00:40:58,654
That's some hokey sh... Mm, yeah,
Smokey would just laugh and say, "Yeah."
724
00:40:58,790 --> 00:41:01,327
♪ Swept me off my feet ♪
725
00:41:01,584 --> 00:41:03,541
SMOKEY ROBINSON: My
greatest competitor
726
00:41:03,670 --> 00:41:07,504
for getting music out on the
Temptations was Normal Whitfield.
727
00:41:07,882 --> 00:41:13,173
They had a contest to see who could break
the Beatles' command on the top five.
728
00:41:13,262 --> 00:41:15,094
It was that kind of a contest.
729
00:41:15,181 --> 00:41:18,845
I was hurt many times
by not having releases.
730
00:41:19,060 --> 00:41:22,553
That made me stronger,
enough to get the public
731
00:41:22,939 --> 00:41:27,775
and Mr Gordy to get away from
that Smokey Robinson sound.
732
00:41:28,111 --> 00:41:30,853
Norman Whitfield came
to me and he said,
733
00:41:30,947 --> 00:41:35,282
"If he will write the lyric for me,
then get this, the release on them."”
734
00:41:35,576 --> 00:41:37,692
I said, "Man,
leave the Temptations alone."
735
00:41:38,037 --> 00:41:42,998
Now you know darn well, trying to
beat Smokey out, you've got problems."
736
00:41:43,084 --> 00:41:45,792
He said, "Ed, Ed.
I think this is it."
737
00:41:46,004 --> 00:41:49,372
MUSIC: "Girl, Why You Wanna
Make Me Blue" by The Temptations
738
00:41:52,719 --> 00:41:54,460
BERRY GORDY: Norman
Whitfield came up
739
00:41:54,554 --> 00:41:57,546
and he kinda knocked
Smokey out of that release,
740
00:41:57,640 --> 00:41:59,040
so Smokey was not
happy about that.
741
00:42:00,059 --> 00:42:03,222
♪ I love you, girl,
with all my heart and soul ♪
742
00:42:03,312 --> 00:42:05,874
SMOKEY ROBINSON: And they were all
using Eddie Kendricks to sing the lead
743
00:42:05,898 --> 00:42:07,559
cos that was the first
hit they ever had.
744
00:42:07,650 --> 00:42:10,370
Heck, I knew Paul Williams and David
Ruff in were in that group, man,
745
00:42:10,445 --> 00:42:13,654
who were awesome singers,
so I wanted to write something for them.
746
00:42:14,282 --> 00:42:16,819
♪ Girl, girl, girl ♪
747
00:42:17,577 --> 00:42:20,239
BERRY GORDY: Everybody was bragging
about Norman knocking him out,
748
00:42:20,371 --> 00:42:26,868
so when he said, "I've got a new record
on the Temptations to follow up My Guy..."
749
00:42:28,671 --> 00:42:34,917
♪ Nothing you can say could
tear me away from my guy ♪
750
00:42:35,553 --> 00:42:37,114
BERRY GORDY: That
would settle the score.
751
00:42:37,138 --> 00:42:39,425
He said, "I'm coming up
with a new record, My Girl."
752
00:42:39,515 --> 00:42:43,304
And so, of course, we thought that was
the most ridiculous thing we ever heard.
753
00:42:43,436 --> 00:42:45,973
THEY LAUGH
754
00:42:46,230 --> 00:42:48,500
ll mean, you come up with "My Guy,”
you can't come up with "My Girl.”
755
00:42:48,524 --> 00:42:51,642
What you gonna do,
"My Mother-in-Law" you know, "My Wife"?
756
00:42:52,111 --> 00:42:53,672
SMOKEY ROBINSON: I was
actually writing "My Girl"
757
00:42:53,696 --> 00:42:56,438
because I thought that David
Ruff in had such a great voice.
758
00:42:57,200 --> 00:43:00,943
He had this unique voice and I just
wanted it to be kind of, like, isolated.
759
00:43:01,079 --> 00:43:02,240
So, we were recording it,
760
00:43:02,288 --> 00:43:05,121
you know, we were running it
down and I had Jamerson play...
761
00:43:05,374 --> 00:43:07,581
HE PLAYS RIFF
762
00:43:10,004 --> 00:43:11,620
So, we were just
still running it down.
763
00:43:11,714 --> 00:43:14,502
We hadn't even started to
record it yet and Robert White,
764
00:43:14,592 --> 00:43:16,653
you know, he was the lead
guitarist for the Funk Brothers,
765
00:43:16,677 --> 00:43:20,011
Robert stood up and started walking
around the studio with his guitar
766
00:43:20,056 --> 00:43:23,970
and he was just playing, bom,
bom-bom bom-bom bom, bom,
767
00:43:24,060 --> 00:43:24,970
just walking around.
768
00:43:25,061 --> 00:43:28,224
And he started laughing, "Oh no,
no, no, no, man. No, no, no."
769
00:43:28,314 --> 00:43:31,056
And I said "No, no, no, no?
Are you kidding?"
770
00:43:31,150 --> 00:43:33,608
BERRY LAUGHS - That's in the record!
That's on the thing.
771
00:43:33,653 --> 00:43:35,773
And it became one of the
most famous guitar riffs ever
772
00:43:35,822 --> 00:43:37,062
and he was just kidding around.
773
00:43:37,490 --> 00:43:41,154
MUSIC: "My Girl"
by The Temptations
774
00:43:48,668 --> 00:43:50,668
OTIS WILLIAMS: We were
appearing at the 20 Grand...
775
00:43:50,711 --> 00:43:52,668
CROWD CHEERS and the
place went crazy,
776
00:43:52,755 --> 00:43:56,248
and Smokey came by and he came
backstage, and he said,
777
00:43:56,342 --> 00:44:02,088
"Man, I got a song for you guys
that I think will be a smash."
778
00:44:02,640 --> 00:44:06,349
So, us being young and cocky, "Man,
bring it on. We'll sing anything."
779
00:44:07,061 --> 00:44:14,149
♪ I've got sunshine
on a cloudy day ♪
780
00:44:16,779 --> 00:44:23,572
♪ When it's cold outside
I've got the month of May ♪
781
00:44:26,330 --> 00:44:34,330
♪ I guess you'd say What
can make me feel this way? ♪
782
00:44:35,423 --> 00:44:38,757
♪ My girl (My girl, my girl) ♪
783
00:44:38,926 --> 00:44:43,215
♪ Talking about my
girl (My girl) ♪
784
00:44:43,681 --> 00:44:47,640
When Paul Riser added the
strings and the horns,
785
00:44:47,935 --> 00:44:49,972
"My Girl" took on a whole
'nother kind of life.
786
00:44:50,396 --> 00:44:53,809
So I took my classical
training and put it to use
787
00:44:54,400 --> 00:44:59,110
and we came up with "My
Girl" as you hear it today.
788
00:45:00,114 --> 00:45:03,857
MUSIC: "My Girl"
by the Temptations
789
00:45:28,726 --> 00:45:32,094
♪ My girl (My girl, my girl) ♪
790
00:45:32,230 --> 00:45:36,599
♪ Talking about my
girl (My girl) ♪
791
00:45:36,776 --> 00:45:41,316
♪ Ooooh-ooh ♪
792
00:45:41,530 --> 00:45:45,489
NORMAN WHITFIELD: Smokey Robinson sent
a record up there called "My Girl."
793
00:45:45,826 --> 00:45:49,160
I refused to go in the studio.
I was just totally wiped out.
794
00:45:49,789 --> 00:45:53,953
OTIS WILLIAMS: February 1965, Mr Gordy
sent us a congratulation telegram.
795
00:45:54,043 --> 00:45:58,128
It said that we had sold over a
million records and we were number one,
796
00:45:58,339 --> 00:46:02,048
and also the Beatles sent us
a telegram congratulating us.
797
00:46:02,176 --> 00:46:04,634
I have it hanging up in my house.
HE LAUGHS
798
00:46:04,887 --> 00:46:11,850
♪ I don't need no
money, fortune or fame ♪
799
00:46:13,938 --> 00:46:21,186
♪ I've got all the riches,
baby One man can claim ♪
800
00:46:21,696 --> 00:46:24,233
SMOKEY ROBINSON: People have
asked me a thousand times
801
00:46:24,699 --> 00:46:28,317
"Hey man, aren't you sorry you
didn't keep My Girl for yourself?"
802
00:46:28,869 --> 00:46:32,078
Had it not been for the Temptations
and David Ruff in and Norman Whitfield,
803
00:46:32,123 --> 00:46:34,123
I probably would have never
even written "My Girl."
804
00:46:34,375 --> 00:46:35,991
Berry wanted us
to be competitive.
805
00:46:36,168 --> 00:46:39,411
We were fiercely competitive against
each other, but we helped each other.
806
00:46:40,006 --> 00:46:41,246
The Motown family.
807
00:46:42,216 --> 00:46:44,583
JAZZ MUSIC PLAYS
808
00:46:47,013 --> 00:46:50,256
BERRY GORDY: Quality control
was something that I picked up
809
00:46:50,433 --> 00:46:51,673
from the Ford Motor Company.
810
00:46:51,809 --> 00:46:55,552
After the assembly line was done,
it still had to go to quality control,
811
00:46:55,938 --> 00:46:58,270
to make sure that the
quality was there.
812
00:46:58,607 --> 00:47:02,976
You bring your record in on said artist
and you play it and then you get a vote.
813
00:47:03,237 --> 00:47:05,478
The main thing,
it was to get hits.
814
00:47:05,781 --> 00:47:07,592
So, if somebody's record
was better than yours,
815
00:47:07,616 --> 00:47:10,608
you're looking at the
company as a whole.
816
00:47:10,995 --> 00:47:14,829
Those quality control meetings were
beautiful and loving, but vicious.
817
00:47:21,505 --> 00:47:25,214
BERRY GORDY ON TAPE: OK, can we finish
our meeting here? It's afternoon now.
818
00:47:25,343 --> 00:47:27,112
BARNEY ALES: We're getting to
the conclusions of assignments,
819
00:47:27,136 --> 00:47:30,629
a decision will be made on the
Temptations record, which side is it?
820
00:47:30,890 --> 00:47:32,801
SMOKEY ROBINSON: "My Girl."
- BARNEY: "My Girl"?
821
00:47:33,100 --> 00:47:36,218
BERRY: How many think that's not a hit?
How many think it is a hit?
822
00:47:36,771 --> 00:47:38,261
How many's undecided?
823
00:47:39,899 --> 00:47:40,979
OK, what are your comments?
824
00:47:59,502 --> 00:48:01,243
THEY LAUGH - BARNEY:
No, you can't pass.
825
00:48:01,337 --> 00:48:02,418
HAY FALE: That's not fair!
826
00:48:10,888 --> 00:48:12,424
BARNEY: You think
it's a hit record?
827
00:48:22,566 --> 00:48:25,274
To be in there with a bunch of
guys that you're competing with
828
00:48:25,403 --> 00:48:28,737
and yet they're constructively
giving you some information
829
00:48:28,823 --> 00:48:30,905
that they think will
make your product better.
830
00:48:31,075 --> 00:48:32,928
LITTLE RICHARD: You could tell
that the writers had been sit down
831
00:48:32,952 --> 00:48:35,990
and talked to and trained.
The beat was solid.
832
00:48:36,288 --> 00:48:39,497
Old Jamerson had that base out
there, you understand me?
833
00:48:39,583 --> 00:48:42,496
It was way out there.
They didn't just throw a record out.
834
00:48:42,586 --> 00:48:47,422
You could tell that record was docked
on, it was nourished, it was beat.
835
00:48:47,508 --> 00:48:49,795
You're talking about some whoop, you know?
It was whooped.
836
00:48:50,177 --> 00:48:52,043
"Tracks Of My Tears"
was one of those songs.
837
00:48:52,388 --> 00:48:55,409
The first time I took it in there, you
know, they listened to it and they said,
838
00:48:55,433 --> 00:48:56,743
"Oh yeah, man,
that's a good song.
839
00:48:56,767 --> 00:49:00,180
That's really good, man,
but you ended it up wrong."
840
00:49:00,729 --> 00:49:05,314
MUSIC: "The Tracks of my Tears" ♪
So take a good look at my face ♪
841
00:49:05,818 --> 00:49:08,230
♪ You'll see my smile.. ♪
842
00:49:08,320 --> 00:49:10,048
SMOKEY ROBINSON: Cos I didn't
end it up with the chorus.
843
00:49:10,072 --> 00:49:13,352
It wasn't ending up with "Take a good look
at my face," it wasn't ending with that.
844
00:49:13,576 --> 00:49:16,296
I was ending it up with that lil
groove thing, "I need you, need you"
845
00:49:16,412 --> 00:49:18,390
and they all looked at me and
say, "Are you crazy?"
846
00:49:18,414 --> 00:49:20,517
As strong as the chorus is,
you're gonna end that with that?"
847
00:49:20,541 --> 00:49:23,078
♪ ll need you (Need you) ♪
848
00:49:23,752 --> 00:49:26,164
"You've got to back and
change that," so I did.
849
00:49:26,547 --> 00:49:31,462
♪ Yeah, just look closer
and it's easy to trace
850
00:49:31,594 --> 00:49:34,382
♪ Oh, the tracks of my tears ♪
851
00:49:34,555 --> 00:49:37,718
♪ Baby, baby, baby, baby ♪
852
00:49:37,808 --> 00:49:40,641
♪ Take a good look at... ♪
853
00:49:40,769 --> 00:49:46,230
♪ Oh yeah, you'll see my
smile looks out of place ♪
854
00:49:46,317 --> 00:49:49,184
♪ Look a little bit closer ♪
855
00:49:49,320 --> 00:49:52,403
And so, they were cutthroat,
but they were constructive.
856
00:49:53,032 --> 00:49:54,193
There was nothing like it.
857
00:49:54,700 --> 00:49:56,316
LAMONT DOZIER: Berry
had a great ear.
858
00:49:56,410 --> 00:50:00,620
He was always saying if you don't get
'em in the first four to eight bars,
859
00:50:00,831 --> 00:50:02,392
you've got to go back
to the drawing board.
860
00:50:02,416 --> 00:50:03,727
He used to say
that all the time.
861
00:50:03,751 --> 00:50:05,520
"We've got to get 'em in
the first ten seconds."
862
00:50:05,544 --> 00:50:07,706
We used to try and go for
these fabulous intros.
863
00:50:07,796 --> 00:50:10,192
You know, something that would
catch your attention immediately.
864
00:50:10,216 --> 00:50:11,297
And that's...
865
00:50:11,342 --> 00:50:14,551
HE SINGS INTRO TO "I
CAN'T HELP MYSELF"
866
00:50:14,803 --> 00:50:16,259
♪ Sugar pie, honey bunch ♪
867
00:50:16,388 --> 00:50:20,347
MUSIC: "I Can't Help Myself" by Four
Tops ♪ You know that I love you ♪
868
00:50:21,018 --> 00:50:23,009
HE SINGS INTRO TO "GET READY"
869
00:50:23,145 --> 00:50:25,933
MUSIC: "Get Ready"
by the Temptations
870
00:50:27,358 --> 00:50:29,770
Boom!
♪ I know you want to leave me ♪
871
00:50:29,818 --> 00:50:31,379
MUSIC: "Ain't Too Proud
To Beg" by the Temptations
872
00:50:31,403 --> 00:50:33,690
♪ I know you want to leave me ♪
873
00:50:34,365 --> 00:50:36,902
♪ But I refuse to let you go ♪
874
00:50:37,326 --> 00:50:39,804
We stopped the record, probably.
Because sometimes I would stop.
875
00:50:39,828 --> 00:50:42,911
"OK, OK, you win.
It's coming out next week."
876
00:50:43,374 --> 00:50:45,661
♪ Cos you mean that much to me ♪
877
00:50:45,960 --> 00:50:49,203
♪ Ain't too proud to
beg and you know it ♪
878
00:50:49,838 --> 00:50:53,001
♪ Please don't leave me,
girl (Don't you go) ♪
879
00:50:53,717 --> 00:50:56,926
BERRY GORDY: Everybody had to speak
their truth, what their truths were.
880
00:50:57,137 --> 00:50:58,252
You were free in here.
881
00:50:58,389 --> 00:51:00,630
Whatever you say,
it will never be held against you.
882
00:51:00,891 --> 00:51:02,677
I challenge anybody,
including me.
883
00:51:03,143 --> 00:51:06,352
They save that for when Smokey
had a song up against mine
884
00:51:06,522 --> 00:51:09,059
and we had two songs, yeah?
- SMOKEY LAUGHS
885
00:51:11,026 --> 00:51:12,687
This is true, I speak the truth.
886
00:51:12,861 --> 00:51:16,024
Not that it was actually their opinion,
they just did that to get at you.
887
00:51:16,156 --> 00:51:18,443
Oh no, no. Because they
want to test me, always.
888
00:51:18,701 --> 00:51:22,160
But when I had a record
called "Temptations"...
889
00:51:22,288 --> 00:51:25,531
SMOKEY: "Dream Come True." -
"Dream Come True," that was it.
890
00:51:25,958 --> 00:51:30,373
♪ Dream come true, da da da
da, dream come true ♪
891
00:51:30,462 --> 00:51:32,315
ll mean, it was phenomenal.
- SMOKEY: It's a great record.
892
00:51:32,339 --> 00:51:37,129
You know, his song was,
compared to mine, you know, mediocre.
893
00:51:37,219 --> 00:51:39,586
That was, you know...
- SMOKEY LAUGHS
894
00:51:40,306 --> 00:51:44,550
When I said, "How many people liked my
song" and there was no hands went up
895
00:51:44,810 --> 00:51:47,177
and Smokey, I saw him looking at
people, you know?
896
00:51:47,354 --> 00:51:50,563
SMOKEY LAUGHS - I mean, it was all a coup.
It was a coup.
897
00:51:51,191 --> 00:51:55,901
But because the company was such a democratic
situation in this quality control,
898
00:51:55,988 --> 00:51:58,446
stuff like that happens, you know?
So, that was it.
899
00:51:58,741 --> 00:52:00,732
PIANO PLAYS
900
00:52:03,954 --> 00:52:07,288
BERRY GORDY: The first step would be the
writing of the song, the creative part.
901
00:52:07,374 --> 00:52:10,912
Then we had to deal with the selling
part, with the distributors.
902
00:52:11,170 --> 00:52:13,081
Create, sell, collect.
903
00:52:13,172 --> 00:52:15,900
It's nice to get the talent picture
of what goes on behind the company,
904
00:52:15,924 --> 00:52:18,916
there could be none better than
Berry, naturally, who started it out.
905
00:52:19,011 --> 00:52:20,571
And, of course,
from the sales picture,
906
00:52:20,638 --> 00:52:25,053
on what makes a record company tick in sales,
the dollars and cents, which is very vital,
907
00:52:25,267 --> 00:52:28,100
Mr Barney Ales, Vice
President, in charge of sales.
908
00:52:28,437 --> 00:52:33,102
BERRY GORDY: He was a strong Italian
who I convinced to work for me,
909
00:52:33,400 --> 00:52:38,361
but it was not easy getting him
to give up his great position
910
00:52:38,447 --> 00:52:39,903
where he was at the
top of his game.
911
00:52:40,115 --> 00:52:41,801
BARNEY ALES: Him and I
used to hang out together
912
00:52:41,825 --> 00:52:44,567
and one night,
I saw they got a great new restaurant
913
00:52:44,620 --> 00:52:47,408
I'd just been going to the last
month called the Chop House.
914
00:52:47,998 --> 00:52:50,114
BERRY GORDY: We came in
and they saw me with him
915
00:52:50,334 --> 00:52:53,497
and they said, "I'm sorry,
we don't serve black people here."
916
00:52:53,587 --> 00:52:56,045
I said, "Easy, that's
fantastic, cos I don't eat 'em."
917
00:52:56,256 --> 00:53:00,295
And they looked at him and said,
you know... and he... you know.
918
00:53:00,636 --> 00:53:03,253
Then I got a little Sicilian.
919
00:53:03,889 --> 00:53:05,675
BERRY GORDY: And we sat down
and, of course,
920
00:53:05,766 --> 00:53:09,384
people were staring at us and all that,
but the point is that Barney didn't care.
921
00:53:09,603 --> 00:53:11,719
BARNEY ALES: Berry and I
had a great relationship
922
00:53:12,398 --> 00:53:15,891
and Berry was great in the studio and
I was great with the distributors.
923
00:53:16,193 --> 00:53:21,359
My whole dream was to
make the world understand,
924
00:53:21,448 --> 00:53:24,361
hear our music, and they could
either like it or not like it.
925
00:53:24,743 --> 00:53:27,326
But when we couldn't get music
played on the white stations,
926
00:53:27,913 --> 00:53:30,405
"What makes you think white
people won't like your music?"
927
00:53:30,499 --> 00:53:32,018
You know,
I said "I want all the people."
928
00:53:32,042 --> 00:53:34,704
It's not black music.
It's music by a black artist.
929
00:53:34,962 --> 00:53:37,545
I can remember when they
were promoting my records
930
00:53:37,631 --> 00:53:43,217
and Barney Ales took me to the station,
CKLW, which was the powerhouse station,
931
00:53:43,387 --> 00:53:45,549
and the guy looked at
me, he said,
932
00:53:45,639 --> 00:53:47,721
"I'm gonna tell you
something, Eddie,
933
00:53:47,891 --> 00:53:50,258
I'm playing this record
because of Barney Ales."
934
00:53:50,644 --> 00:53:52,226
He made that happen.
935
00:53:52,521 --> 00:53:55,684
Berry was most interested in where
the records were going in the charts
936
00:53:55,941 --> 00:53:58,683
and was he getting
paid, which I collected.
937
00:53:58,819 --> 00:54:01,277
One of the stories
when I came to Motown
938
00:54:01,363 --> 00:54:07,860
was that the Mafia owned Motown and
it kinda lent to the folklore of it
939
00:54:08,036 --> 00:54:11,825
and, yeah, Barney looked like
that Italian Mafioso guy.
940
00:54:11,915 --> 00:54:13,906
BERRY GORDY: I mean,
he got me in so much trouble.
941
00:54:14,001 --> 00:54:16,413
"He's being run by the Mafia.
You see that guy in there?
942
00:54:16,503 --> 00:54:17,993
He can't even leave Detroit."
943
00:54:18,046 --> 00:54:19,246
Remember when I told you that?
944
00:54:19,631 --> 00:54:21,247
You know, I said,
"Barney, you know",
945
00:54:21,341 --> 00:54:23,341
you look like you could be
the Mafia or something."
946
00:54:23,385 --> 00:54:25,342
He said, "Yeah, well,
that's served me well."
947
00:54:25,471 --> 00:54:26,961
THEY LAUGH
948
00:54:27,055 --> 00:54:29,422
Many times it gets your records
played, you know?
949
00:54:29,600 --> 00:54:36,017
And I was criticised by a lot of black
people for having the white people there.
950
00:54:36,273 --> 00:54:38,514
"He's a traitor!
He won't hire black people."
951
00:54:38,567 --> 00:54:40,545
It's like, "What do you mean?
Come and look and see."
952
00:54:40,569 --> 00:54:43,527
I've got a lot of black people,
but I also got white people.”
953
00:54:43,655 --> 00:54:46,522
It's not about whether you're
black or white. I want to win.
954
00:54:46,742 --> 00:54:51,157
In some cases the best person was white,
other cases the best person was a woman.
955
00:54:51,413 --> 00:54:55,247
The fact that there were women
in key positions at Motown
956
00:54:55,584 --> 00:54:57,040
seemed natural to me.
957
00:54:57,169 --> 00:54:59,160
We drove her crazy.
We got on her nerves.
958
00:54:59,463 --> 00:55:02,000
MARLON JACKSON: I didn't
realise, she was only 21.
959
00:55:02,424 --> 00:55:05,257
JACKIE JACKSON: But at an early
age she was very, very smart.
960
00:55:05,594 --> 00:55:08,427
SUZANNE DE PASSE: I didn't realise
how forward thinking it was
961
00:55:08,514 --> 00:55:10,926
until I saw many
other organisations
962
00:55:11,016 --> 00:55:13,804
where there was not a
reciprocal kind of picture.
963
00:55:13,894 --> 00:55:17,307
All of Berry's sisters worked in
the company at one point or another.
964
00:55:17,481 --> 00:55:21,019
They did jobs that men would
do and did them better.
965
00:55:21,485 --> 00:55:23,067
Most companies that
we would visit,
966
00:55:23,153 --> 00:55:27,147
Tsch, no woman in no key
position making no decisions,
967
00:55:27,449 --> 00:55:31,488
but he had 'em at Motown and he had
black, white and Jews working at Motown,
968
00:55:31,578 --> 00:55:34,195
so he wasn't stuck on a thing
of, you know,
969
00:55:34,289 --> 00:55:36,621
well, this is a black company,
it's got to be all black.
970
00:55:36,708 --> 00:55:38,324
The colour of business is green.
971
00:55:38,418 --> 00:55:40,063
BERRY GORDY: You know,
I got a lot of credit for all that
972
00:55:40,087 --> 00:55:44,502
and sure, I put it together,
but these people grew on their own
973
00:55:44,591 --> 00:55:47,959
and at some point,
you know, it was not me,
974
00:55:48,053 --> 00:55:51,171
it was magic,
and it became a brand.
975
00:55:51,348 --> 00:55:55,717
Thanks to the teenager, the record
business is a big, big business.
976
00:55:56,311 --> 00:55:58,973
They marketed Motown as "The
Sound Of Young America."
977
00:55:59,398 --> 00:56:01,730
Children who had
been born after WW? 2
978
00:56:01,817 --> 00:56:04,559
were coming into their teen
years by the early '60s
979
00:56:04,695 --> 00:56:09,940
and they were aware of the importance
of that market for selling records.
980
00:56:10,284 --> 00:56:11,820
You saw the Motown label,
981
00:56:11,869 --> 00:56:14,150
you were gonna buy it whether
you knew what it was or not.
982
00:56:14,454 --> 00:56:17,196
The Motown label and brand
became that important.
983
00:56:17,291 --> 00:56:20,454
If it's on Motown,
that's the shit, you know?
984
00:56:20,544 --> 00:56:22,956
You know, I'm buying it.
I got to listen to it.
985
00:56:23,714 --> 00:56:25,671
JAZZ MUSIC PLAYS
986
00:56:32,014 --> 00:56:36,679
Artist development was a key
station on the production line.
987
00:56:36,768 --> 00:56:40,807
My sisters really persuaded me
to bring in the charm school,
988
00:56:40,898 --> 00:56:45,984
so I had no idea that was going
to be as important as it was.
989
00:56:46,486 --> 00:56:49,979
All of us were just, if an idea
sounded good, we'd try it, you know?
990
00:56:50,198 --> 00:56:52,530
It was a critical
part of the equation,
991
00:56:52,784 --> 00:56:56,368
that you not only create great
talent, great songs,
992
00:56:56,455 --> 00:56:58,571
but now you've got to
present those songs.
993
00:56:59,291 --> 00:57:02,374
Ford never saw that kind of
thing on the assembly line.
994
00:57:02,628 --> 00:57:06,041
They were grooming their
artists for the long run.
995
00:57:06,298 --> 00:57:07,788
Then we had signed with Motown
996
00:57:07,841 --> 00:57:11,550
and so we had to go through what
everybody else at Motown went through,
997
00:57:11,637 --> 00:57:13,799
which was,
we had our pictures taken
998
00:57:13,889 --> 00:57:16,722
and then we learned how to
move, choreography.
999
00:57:17,309 --> 00:57:18,970
You learn how to move as a band.
1000
00:57:19,561 --> 00:57:21,017
Go through the whole thing.
1001
00:57:21,104 --> 00:57:25,814
And we did that and we
knew we were a challenge.
1002
00:57:26,276 --> 00:57:29,018
SMOKEY ROBINSON: I don't care who
you became, who you were, whatever.
1003
00:57:29,112 --> 00:57:30,423
Two days a week,
when you were in Detroit,
1004
00:57:30,447 --> 00:57:32,634
you had to go down to this
building, so we'd go over there.
1005
00:57:32,658 --> 00:57:35,616
You used to do stuff,
and then sometimes you'd try to dance,
1006
00:57:35,702 --> 00:57:37,284
but you couldn't
dance that well.
1007
00:57:37,371 --> 00:57:39,738
Wait a minute. What do you mean, man?
I taught Michael, man.
1008
00:57:40,958 --> 00:57:44,917
MUSIC: "I Want You
Back" by Jackson 5
1009
00:57:46,171 --> 00:57:47,332
THEY LAUGH
1010
00:57:47,923 --> 00:57:50,290
SMOKEY ROBINSON: Charlie
Atkins was our choreographer
1011
00:57:50,425 --> 00:57:54,419
and he would stop and say, "Boy,
I am so glad you're the lead singer,"
1012
00:57:54,846 --> 00:57:57,053
so I don't really have to
try to show you these steps.
1013
00:57:57,265 --> 00:57:59,302
"You just stand over there
and sing." THEY LAUGH
1014
00:57:59,559 --> 00:58:03,473
People like Maxine Powell
taught them how to walk and talk
1015
00:58:03,563 --> 00:58:05,725
and do things gracefully.
1016
00:58:05,816 --> 00:58:09,434
This department would
groom and polish them
1017
00:58:09,528 --> 00:58:12,691
so that they could appear in number
one places around the country,
1018
00:58:13,031 --> 00:58:14,863
and even before
the King and Queen.
1019
00:58:15,409 --> 00:58:17,776
You know,
they came from humble beginning,
1020
00:58:18,078 --> 00:58:21,116
but I told them where
they would be appearing
1021
00:58:21,415 --> 00:58:24,828
and they laughed and said
that I was out of my mind.
1022
00:58:25,043 --> 00:58:28,161
But with me, it isn't where you come
from, it's where you're going.
1023
00:58:28,338 --> 00:58:30,650
And she said, "I don't teach you
how to use a spoon or a fork."
1024
00:58:30,674 --> 00:58:31,985
You've got to
learn that at home.
1025
00:58:32,009 --> 00:58:33,920
You know,
I'll teach you how to be proud
1026
00:58:34,011 --> 00:58:38,221
"and to walk and hold yourself from
a higher standard, from inside."
1027
00:58:38,390 --> 00:58:39,846
We start with body language.
1028
00:58:40,017 --> 00:58:42,179
Your body language
tells so much about you.
1029
00:58:42,269 --> 00:58:44,385
You do not protrude
the buttocks.
1030
00:58:45,022 --> 00:58:47,083
MARTHA REEVES: She was making
us have self-confidence
1031
00:58:47,107 --> 00:58:48,848
and building our self-esteem.
1032
00:58:49,276 --> 00:58:54,567
Letting us know that we have to be
socially accepted in order to do this.
1033
00:58:54,656 --> 00:59:00,948
To represent not only a kind of music,
but the culture and spirit of a people.
1034
00:59:01,163 --> 00:59:02,870
Now, some black
folks would be like,
1035
00:59:02,956 --> 00:59:05,618
"Man, why I got to do that?"
You know what I'm saying?
1036
00:59:05,709 --> 00:59:09,293
"Why I got to act white in front of
these white folks? I wanna be me.
1037
00:59:09,379 --> 00:59:12,917
I wanna be black. They calling me nigger
anyway, why don't I just own that?"
1038
00:59:13,175 --> 00:59:14,665
And Berry was like,
1039
00:59:14,760 --> 00:59:17,798
"Yeah, you could own that, but then
what happens? What happens to the art?"
1040
00:59:17,888 --> 00:59:20,676
Because Berry was like,
the art is colourless.
1041
00:59:20,807 --> 00:59:24,926
The music has no colour. It just
has a feeling. It has a pulse to it.
1042
00:59:25,353 --> 00:59:28,141
Some people didn't get
it, but they get it now.
1043
00:59:28,356 --> 00:59:32,645
No-one spent longer in artist
development than the Supremes.
1044
00:59:32,861 --> 00:59:37,776
My mother had parents who had worked
in the cotton fields in the South
1045
00:59:37,991 --> 00:59:39,698
and many of them had
not gone to school.
1046
00:59:40,118 --> 00:59:44,077
Our parents wanted us to get an
education, go to college.
1047
00:59:44,706 --> 00:59:47,323
By the time we got to Motown,
I didn't want to go to college,
1048
00:59:47,417 --> 00:59:49,203
you know, I'm like,
"I want to make records."
1049
00:59:49,503 --> 00:59:51,790
MAXINE POWELL: I remember,
with the Supremes,
1050
00:59:51,880 --> 00:59:55,464
they were singing and I
thought it was making faces.
1051
00:59:55,550 --> 00:59:56,710
I said, "What are you doing?"
1052
00:59:56,802 --> 00:59:59,214
And they said, "What are we doing?
We're singing."
1053
00:59:59,346 --> 01:00:01,804
I said, "Well, it looks like
you're making faces to me."
1054
01:00:02,265 --> 01:00:04,077
EDDIE HOLLAND: Who in the
hell would have thought
1055
01:00:04,101 --> 01:00:06,968
all those different artists,
the Supremes and people...
1056
01:00:07,104 --> 01:00:11,223
Oh my God, you should have seen those
girls when they first came there!
1057
01:00:11,316 --> 01:00:12,681
You would have
never believed it.
1058
01:00:12,776 --> 01:00:14,813
The fabulous Supremes.
How about it, yeah?
1059
01:00:15,237 --> 01:00:17,444
CROWD CHEERS
1060
01:00:18,073 --> 01:00:19,300
MARTHA REEVES: So,
they were waiting around
1061
01:00:19,324 --> 01:00:21,440
and they were being called
the no-hit Supremes.
1062
01:00:22,869 --> 01:00:26,783
♪ Stop hurting me
Hurting me (Hurting me) ♪
1063
01:00:27,249 --> 01:00:31,994
♪ Ooooh Now don't you
think you're all... ♪
1064
01:00:32,087 --> 01:00:33,356
BERRY GORDY: I would
tell the producers,
1065
01:00:33,380 --> 01:00:36,293
whatever it takes to get them a
hit, we just have to keep trying.
1066
01:00:36,383 --> 01:00:38,590
If they don't get a hit,
it's our fault, not theirs.
1067
01:00:38,677 --> 01:00:42,591
I cut about three records on them
and, you know, nothing happened.
1068
01:00:43,098 --> 01:00:45,451
And then Berry cut about three
records on them, nothing happened.
1069
01:00:45,475 --> 01:00:50,265
♪ But my heart can't
take it no more ♪
1070
01:00:50,355 --> 01:00:51,971
And then finally,
Holland-Dozier-Holland,
1071
01:00:52,065 --> 01:00:54,853
who had actually written "Where Did
Our Love Go" for the Marvelettes.
1072
01:00:54,943 --> 01:00:57,526
♪ Oh yes, wait a
minute, Mr Postman ♪
1073
01:00:57,571 --> 01:01:00,484
♪ (Wait!) Wait, Mr Postman ♪
1074
01:01:00,657 --> 01:01:02,510
The Marvelettes didn't like it.
They didn't wanna sing it.
1075
01:01:02,534 --> 01:01:05,743
I was talking to Gladys
Horton and when she said,
1076
01:01:05,829 --> 01:01:08,571
"No, baby.
We don't do stuff like that,"
1077
01:01:09,166 --> 01:01:11,407
I said,
"What did you say?" HE LAUGHS
1078
01:01:12,043 --> 01:01:14,125
♪ You'd better wait a
minute, wait a minute ♪
1079
01:01:14,171 --> 01:01:15,832
That was a first for me,
1080
01:01:16,006 --> 01:01:19,044
and so I said, "Man, I've got to
find somebody to do this song."
1081
01:01:19,551 --> 01:01:22,543
I saw Mary Wilson one day.
I said, "Mary, Mary, baby",
1082
01:01:22,846 --> 01:01:25,588
I've got this song I just
finished for you guys!"
1083
01:01:25,974 --> 01:01:29,592
And she was like, "Yeah.
Is this the song that you gave to Gladys?"
1084
01:01:29,686 --> 01:01:31,518
I said...
"What are you talking about?"
1085
01:01:31,646 --> 01:01:34,513
MARY WILSON: I told Eddie Holland,
I said, "Eddie, we need a hit",
1086
01:01:34,733 --> 01:01:37,725
cos if we don't get a hit, our parents
are gonna make us go to college,
1087
01:01:38,028 --> 01:01:39,735
"and that song is not a hit."
1088
01:01:39,988 --> 01:01:42,355
Got them in the studio and
they did the song, you know.
1089
01:01:43,074 --> 01:01:45,862
MUSIC: "Where Did Our
Love Go" by the Supremes
1090
01:01:46,077 --> 01:01:48,159
I can't forget that name.
It's like a nightmare.
1091
01:01:51,166 --> 01:01:53,203
MUSIC STOPS - THEY CHATTER
1092
01:01:54,544 --> 01:01:59,380
Ooh, man, Diana was upset and everything.
She was gonna talk to Berry about it.
1093
01:01:59,716 --> 01:02:01,423
Berry came down and
listened and he said,
1094
01:02:01,843 --> 01:02:05,177
"Well, wait a minute. This sounds
like it could be something, you know?"
1095
01:02:05,805 --> 01:02:07,261
♪ Baby, baby ♪
1096
01:02:08,183 --> 01:02:10,345
♪ Baby, don't leave me ♪
1097
01:02:11,019 --> 01:02:17,561
♪ Ooh, please don't
leave me All by myself ♪
1098
01:02:18,693 --> 01:02:20,684
♪ You came into my heart ♪
1099
01:02:21,363 --> 01:02:22,632
SMOKEY ROBINSON: When
the record came out,
1100
01:02:22,656 --> 01:02:25,114
they were actually opening the
show, the Dick Clark tour,
1101
01:02:25,200 --> 01:02:27,487
and by the time the tour was
over, they were closing,
1102
01:02:27,911 --> 01:02:30,198
because "Where Did Our
Love Go" had taken over.
1103
01:02:30,247 --> 01:02:31,247
Phew!
1104
01:02:32,082 --> 01:02:35,325
Number one before you could
say Jackie Robinson, you know?
1105
01:02:36,711 --> 01:02:38,577
♪ You were a perfect guy ♪
1106
01:02:38,672 --> 01:02:41,130
MARY WILSON: Then everybody
at Motown was at our feet.
1107
01:02:41,466 --> 01:02:44,379
Now, we were no longer
the no-hit Supremes.
1108
01:02:44,469 --> 01:02:46,389
EDDIE HOLLAND: And I was
standing outside Motown,
1109
01:02:46,471 --> 01:02:50,260
Berry Gordy said to me, "Listen,
concentrate on the girls."
1110
01:02:50,350 --> 01:02:52,466
This group will
carry the company.”
1111
01:02:52,769 --> 01:02:54,205
MARY WILSON: I think we
were the only girl group
1112
01:02:54,229 --> 01:02:56,266
to have five
consecutive number ones.
1113
01:02:56,356 --> 01:02:58,723
Of course, Holland-Dozier-Holland
did all these songs.
1114
01:02:58,817 --> 01:03:01,434
VALERIE SIMPSON: Holland-Dozier-Holland
were the gods at Motown.
1115
01:03:01,528 --> 01:03:03,923
They were, like, right under
Berry as far as I was concerned,
1116
01:03:03,947 --> 01:03:06,029
you know,
in terms of their importance.
1117
01:03:06,116 --> 01:03:10,952
There was that quality and those kinds
of songs that resonated with America,
1118
01:03:10,996 --> 01:03:13,112
and they didn't know what
they were even feeling.
1119
01:03:13,331 --> 01:03:15,038
That was them.
That was the genius.
1120
01:03:17,002 --> 01:03:19,619
JAZZ MUSIC PLAYS
1121
01:03:22,799 --> 01:03:24,460
COMPERE: From New York City,
1122
01:03:25,427 --> 01:03:28,886
the Apollo Theatre proudly
presents the Motortown Revue!
1123
01:03:29,597 --> 01:03:32,885
We had written a song, we'd produced
it, and we're now selling it.
1124
01:03:32,976 --> 01:03:38,722
We got this idea of taking the
artist on the road with our own band.
1125
01:03:38,815 --> 01:03:41,648
Smokey always closed the
shows, as he was the star
1126
01:03:42,027 --> 01:03:43,734
and the one everybody respected.
1127
01:03:43,945 --> 01:03:46,232
But everybody was trying
to get to that ending spot,
1128
01:03:46,323 --> 01:03:50,362
and so they'd do all kind of
stuff to move back in the show.
1129
01:03:50,577 --> 01:03:54,036
Whoever went on first would
just do the best they could be.
1130
01:03:54,247 --> 01:03:57,114
You know, like, make the stage so
hot, then it was, like, OK beat that.
1131
01:03:57,208 --> 01:03:59,666
How do we really get
the people screaming?
1132
01:04:00,003 --> 01:04:02,586
How do we get Marvin Gaye?
How do we get him, you know?
1133
01:04:02,839 --> 01:04:05,001
We loved the Temps,
we loved the Miracles,
1134
01:04:05,091 --> 01:04:06,902
but I swear on the Bible
when it comes to singing,
1135
01:04:06,926 --> 01:04:09,088
we tried to out-sing
them suckers every time.
1136
01:04:09,220 --> 01:04:11,257
We loved the Tops,
but when they would go out there
1137
01:04:11,306 --> 01:04:14,469
they'd talk about trying to kick our
ass, so... pshh, "Brer, please."
1138
01:04:14,684 --> 01:04:16,891
You'd better back up before we act
up, you know?"
1139
01:04:16,978 --> 01:04:19,720
When we brought that and started
going through all that choreography
1140
01:04:19,814 --> 01:04:23,227
and throwing the microphone up and all
that razzmatazz they was doing, please!
1141
01:04:23,443 --> 01:04:25,184
We baptised that ass in fire.
1142
01:04:25,695 --> 01:04:28,403
It's like chickens come out fighting.
HE LAUGHS
1143
01:04:28,573 --> 01:04:31,782
The Tops made it hard for
us because Levi Stubbs...
1144
01:04:31,868 --> 01:04:34,735
MUSIC: "Reach Out I'll Be There" by
Four Tops - Levi Stubbs was no joke.
1145
01:04:35,246 --> 01:04:41,618
♪ Now if you feel that you can't go
on Because all of your hope is gone ♪
1146
01:04:42,295 --> 01:04:45,253
♪ And your life is filled
with much confusion ♪
1147
01:04:45,507 --> 01:04:48,716
♪ Until happiness is
just an illusion ♪
1148
01:04:49,594 --> 01:04:53,383
♪ And your world around is
falling down Darling... ♪
1149
01:04:55,517 --> 01:04:56,678
♪ Reach on out to me ♪
1150
01:05:02,232 --> 01:05:07,818
♪ I'll be there,
to love and shelter you ♪
1151
01:05:08,655 --> 01:05:15,402
♪ I'll be there,
to always see you through ♪
1152
01:05:17,038 --> 01:05:19,575
♪ When you feel lost
and about to give up ♪
1153
01:05:19,666 --> 01:05:22,658
DUKE FAKIR: Now one thing we couldn't
do, we couldn't outdance nobody
1154
01:05:23,086 --> 01:05:26,454
but we had a way of doing our own that
looked like we was doing a whole lot.
1155
01:05:26,548 --> 01:05:27,629
We weren't doing shit.
1156
01:05:29,759 --> 01:05:32,717
We took off so big
in the Detroit area,
1157
01:05:32,887 --> 01:05:34,844
Berry decided he had
to get us on the road
1158
01:05:34,973 --> 01:05:37,340
and that opened up a
whole new world for us.
1159
01:05:38,309 --> 01:05:40,892
Our first Motown Revue
was 94 one-nighters.
1160
01:05:41,020 --> 01:05:43,603
Berry waved to us
as we left Detroit
1161
01:05:43,898 --> 01:05:46,265
in this broken down Trailway
that didn't have a toilet.
1162
01:05:46,776 --> 01:05:48,312
That's three months
of travelling.
1163
01:05:48,570 --> 01:05:50,686
Two hotel visits in
the whole three months,
1164
01:05:50,822 --> 01:05:53,940
so most of the time, we were sleeping
with our head up against the window
1165
01:05:54,033 --> 01:05:55,740
or against a seating partner.
1166
01:05:55,952 --> 01:05:57,818
CLAUDETTE ROBINSON:
Travelling was really hard,
1167
01:05:57,871 --> 01:06:00,829
but I think working
together, also being young
1168
01:06:00,957 --> 01:06:02,539
made a great deal of difference.
1169
01:06:02,625 --> 01:06:04,582
Every day it was
a new adventure.
1170
01:06:08,548 --> 01:06:10,776
SMOKEY ROBINSON: When we first started
going, especially to the Deep South,
1171
01:06:10,800 --> 01:06:14,134
Mississippi and all round in there,
the gigs were very separated, man.
1172
01:06:14,596 --> 01:06:17,588
MARY WILSON: Living in Detroit,
we had ethnic neighbourhoods,
1173
01:06:17,724 --> 01:06:21,763
but we didn't call it segregated cos it
didn't have that same feeling as the South.
1174
01:06:21,978 --> 01:06:24,185
We weren't allowed
to stay in hotels,
1175
01:06:24,397 --> 01:06:27,606
we weren't allowed to use
the bathroom on the highway,
1176
01:06:27,859 --> 01:06:31,773
and to actually see a water fountain
that only black people could use,
1177
01:06:31,863 --> 01:06:34,446
it was like... hmm.
1178
01:06:34,741 --> 01:06:37,233
There was a fear in me
where I wanted to go home.
1179
01:06:37,410 --> 01:06:38,866
I was ready to go back home.
1180
01:06:39,370 --> 01:06:41,737
DUKE FAKIR: I remember the
first time we went to Atlanta.
1181
01:06:42,040 --> 01:06:44,998
So, I got off the bus first
and went into the waiting room.
1182
01:06:45,084 --> 01:06:49,373
As soon as I walked in the waiting
room, I felt this thing against my head.
1183
01:06:49,422 --> 01:06:51,880
I looked up. The sheriff had
put a gun to my head and said,
1184
01:06:51,925 --> 01:06:53,666
"Nigger, get out of here."
1185
01:06:53,801 --> 01:06:56,168
Now, I didn't know I was
in a white waiting room.
1186
01:06:56,262 --> 01:06:59,550
I didn't know nothing about that, then.
It scared the hell out of me, man.
1187
01:06:59,641 --> 01:07:05,353
I still feel that. Put that cold steel against
my head, he scared the hell out of me.
1188
01:07:05,563 --> 01:07:07,041
SMOKEY ROBINSON: It was
rough out there, man.
1189
01:07:07,065 --> 01:07:09,126
I mean, we've been shot at for
wanting to go to the toilet.
1190
01:07:09,150 --> 01:07:11,107
You know, it's just crazy stuff.
1191
01:07:11,819 --> 01:07:15,187
We had a major problem in
Northfork, Virginia.
1192
01:07:15,448 --> 01:07:18,566
We did a gig there and the whites
were trying to start some crap.
1193
01:07:19,953 --> 01:07:21,159
The Temps was on the stage.
1194
01:07:21,287 --> 01:07:23,745
Tops and their crew were
standing on the side of the stage
1195
01:07:23,831 --> 01:07:26,949
and then, when the Tops would go on,
the Temps would re-position ourselves.
1196
01:07:27,043 --> 01:07:30,707
Even in our competition and
trying to be flash and all that,
1197
01:07:31,005 --> 01:07:33,997
when push come to shove,
we're still just working together.
1198
01:07:34,342 --> 01:07:35,902
OTIS WILLIAMS: So,
we finished the show,
1199
01:07:35,969 --> 01:07:38,427
loading up the bus,
cos we have to go to the next city,
1200
01:07:38,805 --> 01:07:40,796
and the next thing I
heard, pow, pow, pow!
1201
01:07:41,057 --> 01:07:44,925
I dived on the floor,
cos I know gunshots when I hear 'em.
1202
01:07:45,144 --> 01:07:48,353
They missed the
gas tank by inches.
1203
01:07:49,357 --> 01:07:53,851
Scary stuff. At that point,
I was really ready to go home.
1204
01:07:56,155 --> 01:08:02,117
MICKEY STEVENSON: We had assassinations,
murders, race riots, kids being burned.
1205
01:08:02,662 --> 01:08:05,450
Burnt... kids being burnt.
I mean, how do you...
1206
01:08:06,416 --> 01:08:08,123
You know, schools burned up.
1207
01:08:08,167 --> 01:08:10,020
Where is this coming from?
Where are these people coming from?
1208
01:08:10,044 --> 01:08:13,127
The places that we played during the
'60s, oh yeah, it was rough.
1209
01:08:13,715 --> 01:08:15,422
We played Columbia,
South Carolina.
1210
01:08:15,508 --> 01:08:20,423
The first time we went there, there was a
rope right down the centre of the theatre.
1211
01:08:21,431 --> 01:08:24,093
Blacks on one side,
whites sitting on the other.
1212
01:08:24,392 --> 01:08:25,757
And all that's going on,
1213
01:08:26,519 --> 01:08:30,262
and yet the music of Motown was
growing in the hearts of everyone.
1214
01:08:30,857 --> 01:08:34,475
At one of the concerts, actually,
Smokey had said... we were on tour,
1215
01:08:34,819 --> 01:08:39,655
and he told the promoter we
were not going to perform
1216
01:08:39,907 --> 01:08:43,525
if they kept that
rope down the middle.
1217
01:08:43,745 --> 01:08:46,362
After a while, man,
we started going back to those same places
1218
01:08:46,831 --> 01:08:50,825
and all the kids were dancing together,
they were mingling and having fun.
1219
01:08:51,127 --> 01:08:55,041
Blacks and whites, side-by-side,
enjoying the music.
1220
01:08:55,381 --> 01:08:58,590
EDDIE HOLLAND: ll can
remember when I was at Motown,
1221
01:08:58,676 --> 01:09:03,421
Berry was in the studio and
Martin Luther King walked in.
1222
01:09:03,806 --> 01:09:07,765
Man, that was the shock of my life.
Honest to goodness!
1223
01:09:08,853 --> 01:09:11,971
I mean, you know,
it was just like God walking in.
1224
01:09:12,065 --> 01:09:13,647
HE LAUGHS
1225
01:09:14,233 --> 01:09:16,975
The time I met Dr
King when he came,
1226
01:09:17,403 --> 01:09:21,192
um, when he realised our music
was helping him and his movement,
1227
01:09:21,866 --> 01:09:25,609
this guy who I admired so much and who
was doing so much and out there fighting
1228
01:09:25,703 --> 01:09:29,742
was saying that I was bringing emotional
integration to a lot of people.
1229
01:09:29,832 --> 01:09:33,245
He was seeing them dancing to our
music and it was, like, positive,
1230
01:09:33,336 --> 01:09:38,672
and he said, you know, "I would like to
be connected with your company, you know?"
1231
01:09:38,758 --> 01:09:41,341
And I'm saying, "Oh my God!"
1232
01:09:41,678 --> 01:09:46,218
A whole lot of stuff that they were
trying to do legally or spiritually
1233
01:09:46,307 --> 01:09:47,718
or how they were
trying to do it,
1234
01:09:49,811 --> 01:09:51,176
we were just doing
it with music.
1235
01:09:51,771 --> 01:09:53,808
ORCHESTRA PLAYS
1236
01:09:53,898 --> 01:09:55,209
ANNOUNCER: Good evening,
ladies and gentlemen.
1237
01:09:55,233 --> 01:09:59,352
Tonight, live from New
York, the Ed Sullivan Show.
1238
01:09:59,862 --> 01:10:02,854
FANFARE PLAYS - APPLAUSE
1239
01:10:03,533 --> 01:10:07,902
Growing up, everyone would surround
the TV and watch the Ed Sullivan Show.
1240
01:10:07,995 --> 01:10:11,078
So for us to be on it
the first time was big.
1241
01:10:11,249 --> 01:10:15,083
It was December 27th
1964, I was ten years old,
1242
01:10:15,461 --> 01:10:18,078
and it was a moment
that changed my life.
1243
01:10:18,423 --> 01:10:21,711
"Come See About Me" as sung by
these girls here, the Supremes.
1244
01:10:21,801 --> 01:10:24,338
Three youngsters from Detroit.
Let's hear it for them.
1245
01:10:24,387 --> 01:10:26,173
APPLAUSE
1246
01:10:26,305 --> 01:10:28,922
MUSIC: "Come See About
Me" by The Supremes
1247
01:10:32,437 --> 01:10:35,520
♪ I've been crying (Boo hoo) ♪
1248
01:10:35,815 --> 01:10:39,149
♪ Because I'm lonely, for you ♪
1249
01:10:39,527 --> 01:10:42,861
To do the Ed Sullivan Show
meant that you had arrived.
1250
01:10:43,114 --> 01:10:45,981
Of course,
we ended up being on there 14 times.
1251
01:10:46,451 --> 01:10:52,663
♪ That you're never ever gonna return
To ease this fire that within me burns ♪
1252
01:10:52,957 --> 01:10:59,294
♪ It keeps crying, baby, for you It
keeps me sighing, baby, for you ♪
1253
01:10:59,547 --> 01:11:04,337
♪ So won't you hurry, come
on, boy And see about me ♪
1254
01:11:04,385 --> 01:11:07,753
♪ Come see about me See about
you, baby ♪
1255
01:11:07,930 --> 01:11:09,295
♪ Come see about me ♪
1256
01:11:09,390 --> 01:11:11,256
When I saw the Supremes
on TV that night,
1257
01:11:11,642 --> 01:11:16,352
it was magical to me, because I had
never seen black women on television,
1258
01:11:16,439 --> 01:11:18,167
although we were called
"coloured" at the time,
1259
01:11:18,191 --> 01:11:22,276
or anywhere for that matter,
who conveyed such glamour and such grace.
1260
01:11:22,570 --> 01:11:27,110
And nobody was used to seeing us
portrayed the way I saw the Supremes.
1261
01:11:27,283 --> 01:11:29,845
That's why I missed most of the first
song, calling everybody I knew
1262
01:11:29,869 --> 01:11:34,454
saying, "Coloured people on!
Coloured people! Coloured people on TV!"
1263
01:11:34,874 --> 01:11:37,457
Have a fine welcome for the Supremes.
- CROWD CHEERS
1264
01:11:38,586 --> 01:11:42,580
MUSIC: "You Can't Hurry Love" ♪ I
need love, love to ease my mind ♪
1265
01:11:42,965 --> 01:11:45,297
JAMIE FOXX: You put her
on those white shows,
1266
01:11:45,551 --> 01:11:49,795
they could see this black girl
coming into white folks' TV screens
1267
01:11:49,931 --> 01:11:51,547
when that wasn't happening.
1268
01:11:51,641 --> 01:11:53,076
Any time you really
saw black people
1269
01:11:53,100 --> 01:11:55,307
there was something terrible going
on, you know?
1270
01:11:55,478 --> 01:11:56,663
MARY WILSON: We
were in an era now
1271
01:11:56,687 --> 01:11:59,975
where TV has opened up
the borders of the world
1272
01:12:00,483 --> 01:12:04,568
and now they were looking at
glamorous, beautiful black faces.
1273
01:12:04,654 --> 01:12:09,069
You know, we were able to understand a
culture that had never been seen before
1274
01:12:09,200 --> 01:12:14,070
and Mr Gordy put that fairy dust on it
that made it palatable to white America.
1275
01:12:14,163 --> 01:12:16,279
He made black chic.
1276
01:12:16,749 --> 01:12:18,205
♪ That keeps me hanging on ♪
1277
01:12:18,835 --> 01:12:22,373
♪ When I feel my strength,
yeah, it's almost gone ♪
1278
01:12:22,463 --> 01:12:23,999
♪ I remember Mama said ♪
1279
01:12:24,090 --> 01:12:27,549
- Are you the Supremes?
- APPLAUSE
1280
01:12:29,011 --> 01:12:31,673
ADVERTISER: Step into
15,000 watts of lights
1281
01:12:31,764 --> 01:12:37,100
wearing $6,000 worth of silk and sequins
and their sound sets the world on fire.
1282
01:12:37,311 --> 01:12:40,804
That's why Diana Ross and the
Supremes count on this new deodorant.
1283
01:12:40,898 --> 01:12:42,388
Arrid Extra Dry.
1284
01:12:42,567 --> 01:12:46,481
ROBIN TERRY: The impact that their image
had on the black community was profound,
1285
01:12:46,571 --> 01:12:48,482
and that was everything
from how they dressed,
1286
01:12:48,573 --> 01:12:52,362
how they performed, to where they
were allowed to do these things.
1287
01:12:52,451 --> 01:12:54,317
Those doors that they
were able to get into.
1288
01:12:54,412 --> 01:12:57,370
It forced white people and black
people to look at each other and say,
1289
01:12:57,415 --> 01:13:00,157
there's a little bit of you in
me and a little bit of me in you.
1290
01:13:01,043 --> 01:13:05,503
It was so exciting to hear people talk
about their hopes, wishes and dreams
1291
01:13:05,673 --> 01:13:07,755
and to actually
see it come true.
1292
01:13:07,800 --> 01:13:10,588
MUSIC: "Ain't No Mountain High
Enough" ♪ Ain't no mountain high ♪
1293
01:13:10,636 --> 01:13:12,377
♪ Ain't no valley low ♪
1294
01:13:12,513 --> 01:13:15,175
♪ Ain't no river wide
enough, baby ♪
1295
01:13:15,349 --> 01:13:19,718
MARY WILSON: We had come from poverty,
and now we bought our parents homes.
1296
01:13:19,854 --> 01:13:24,644
This is like, "My daughter is
a Supreme." So happy, so proud.
1297
01:13:24,901 --> 01:13:27,142
There were so many artists
made famous at Motown.
1298
01:13:27,236 --> 01:13:30,729
All of the talented people would line up
and wanted to be a part of Hitsville U.S.A.
1299
01:13:30,823 --> 01:13:33,503
MICHAEL LOVESMITH: The energy at
the one building was just so great.
1300
01:13:33,576 --> 01:13:35,863
They would buy one
building, then buy another.
1301
01:13:35,953 --> 01:13:39,787
They went from marketing and sales,
artist development. It was a win-win.
1302
01:13:41,626 --> 01:13:44,584
♪ To keep from getting to
you, babe ♪
1303
01:13:44,670 --> 01:13:46,661
BERRY GORDY: And the brand
got bigger and bigger,
1304
01:13:46,756 --> 01:13:50,670
and the business got bigger and bigger,
and then it went around the world.
1305
01:13:50,885 --> 01:13:54,173
ADAM WHITE: I was 16 years old
and there are the Supremes,
1306
01:13:54,388 --> 01:13:57,200
and Martha and the Vandellas and Stevie
and the Miracles on stage in front of you.
1307
01:13:57,224 --> 01:13:58,680
You'd die and go to heaven.
1308
01:13:58,809 --> 01:14:01,972
Motown represented the next
generation of American music
1309
01:14:02,063 --> 01:14:05,351
in the way the Beatles did it in Britain
and then fed into the mainstream.
1310
01:14:05,441 --> 01:14:08,479
PAUL MCCARTNEY: Tamla Motown
artists are our favourites.
1311
01:14:08,569 --> 01:14:11,857
The Miracles, Marvin Gaye...
- GEORGE: And Mary Wells.
1312
01:14:11,906 --> 01:14:13,026
JOHN LENNON: To name but 80.
1313
01:14:13,866 --> 01:14:15,402
ADAM WHITE: As
the '60s unfolded,
1314
01:14:15,493 --> 01:14:19,487
that generation realised they potentially
had the power to change everything.
1315
01:14:20,998 --> 01:14:25,708
♪ Baby, baby,
where did our love go? ♪
1316
01:14:26,003 --> 01:14:28,119
♪ Ooh, don't... ♪
- RADAR BEEPS
1317
01:14:29,298 --> 01:14:31,505
JAZZ MUSIC PLAYS
1318
01:14:33,552 --> 01:14:36,260
MILLER LONDON: I spoke to one
of our accountants in Atlanta
1319
01:14:36,347 --> 01:14:39,840
and he says, "You know, we don't
sell any nigger records down here."
1320
01:14:40,184 --> 01:14:43,051
And I said, "Excuse me?
Did you sell Diana Ross and the Supremes?"
1321
01:14:43,145 --> 01:14:44,510
"Yeah,
they're a big song for us."
1322
01:14:44,605 --> 01:14:46,249
"You sell Smokey Robinson
and the Miracles?"
1323
01:14:46,273 --> 01:14:48,640
"Yeah, we sell a lot of that."
"What about Stevie Wonder?"
1324
01:14:48,734 --> 01:14:51,567
"Yeah." I says, "Well, surprise!
You're selling nigger records.”
1325
01:14:51,737 --> 01:14:54,024
WHITNEY HOUSTON: And Diana,
I just thought set a pathway
1326
01:14:54,115 --> 01:14:57,449
for women like me to walk
through, you know? I do.
1327
01:14:57,952 --> 01:14:59,238
Berry Gordy did inspire me,
1328
01:14:59,537 --> 01:15:03,075
especially when I decided I wanted to
start a record company with my friends.
1329
01:15:03,207 --> 01:15:05,665
We just took that model and
did our own thing with it.
1330
01:15:05,751 --> 01:15:09,790
Now, could it ever be as big? No.
But this is who we looked up to.
1331
01:15:10,172 --> 01:15:13,665
I'm a 25 year-old
white, gay Londoner
1332
01:15:13,759 --> 01:15:18,629
and Motown music has
affected me so hugely
1333
01:15:18,723 --> 01:15:22,091
and I couldn't be any further
from Detroit. HE LAUGHS
1334
01:15:22,393 --> 01:15:26,808
BERRY GORDY: When our production line
really started working, it was phenomenal.
1335
01:15:27,189 --> 01:15:32,480
In 1968, we had five records out of
the top ten on the Billboard charts
1336
01:15:32,570 --> 01:15:35,528
with the number one record being
"I Heard It Through The Grapevine."
1337
01:15:37,700 --> 01:15:39,657
I knew if we recorded
songs over and over again
1338
01:15:39,744 --> 01:15:41,555
on different artists,
then they would always be hits.
1339
01:15:41,579 --> 01:15:43,974
The first people to ever record
" Heard It Through The Grapevine"
1340
01:15:43,998 --> 01:15:45,113
was the Miracles and me.
1341
01:15:45,499 --> 01:15:48,082
However, the sales department
felt it was too bluesy for us.
1342
01:15:48,169 --> 01:15:52,003
They didn't want us to sing that
kind of song, so we said, "OK, fine."
1343
01:15:52,089 --> 01:15:54,009
And then he cut it on
Gladys Knight and the Pips.
1344
01:15:54,091 --> 01:15:56,753
And it was a smash hit.
Even after that.
1345
01:15:56,844 --> 01:16:01,259
No, no. He cut it on Marvin.
- No, Marvin was last.
1346
01:16:01,640 --> 01:16:04,286
He recorded it on Marvin after it had been
a huge hit on Gladys Knight and the Pips.
1347
01:16:04,310 --> 01:16:06,096
No, no, no. No, that's not true.
1348
01:16:06,312 --> 01:16:07,552
- Want a bet?
- Yeah.
1349
01:16:07,646 --> 01:16:10,104
How much? - 1007
1350
01:16:10,191 --> 01:16:12,523
1007 It's a bet.
Have you guys got this on tape?
1351
01:16:12,735 --> 01:16:15,898
What happened is, Marvin had recorded it.
It had been turned down.
1352
01:16:15,988 --> 01:16:18,821
No. No, not before Gladys
Knight and the Pips.
1353
01:16:18,866 --> 01:16:20,652
OK. Where's the phone?
Who's got the phone?
1354
01:16:20,743 --> 01:16:22,345
Yeah, not before Gladys
Knight and the Pips.
1355
01:16:22,369 --> 01:16:24,906
OK. I need to make a
long-distance call.
1356
01:16:25,372 --> 01:16:27,579
♪ Oooooh ♪
1357
01:16:27,666 --> 01:16:31,079
NORMAN WHITFIELD: I recorded
this song on Marvin Gaye first.
1358
01:16:31,378 --> 01:16:33,836
Like, I brought it in the
meeting and I submitted it,
1359
01:16:34,215 --> 01:16:36,297
when, consequently, I lost out.
1360
01:16:36,383 --> 01:16:39,341
♪ Ooooooh ♪
1361
01:16:40,137 --> 01:16:43,596
NORMAN WHITFIELD: But this particular
song, I would not let die.
1362
01:16:43,682 --> 01:16:48,518
I went to many clubs with Berry,
even though I wasn't invited,
1363
01:16:48,687 --> 01:16:52,396
and I hounded him until he was
very, very angry with me.
1364
01:16:52,900 --> 01:16:53,900
So ll said...
1365
01:16:57,279 --> 01:16:58,485
So he says...
1366
01:17:01,700 --> 01:17:03,816
CROWD CHEERS
1367
01:17:03,869 --> 01:17:07,407
♪ I bet you're wonderin' how I knew
Baby, baby, baby ♪
1368
01:17:07,456 --> 01:17:13,327
♪ 'Bout your plans to make me blue
With some other girl you knew before ♪
1369
01:17:14,046 --> 01:17:16,754
♪ Between the two of us girls
You know I love you more ♪
1370
01:17:17,383 --> 01:17:22,799
♪ It took me by surprise I must
say When I found out yesterday ♪
1371
01:17:22,888 --> 01:17:24,783
♪ Don't you know that I heard
it through the grapevine ♪
1372
01:17:24,807 --> 01:17:26,548
♪ [ Heard it through
the grapevine ♪
1373
01:17:26,642 --> 01:17:29,555
♪ Not much longer would you be mine
Not much longer would you be mine ♪
1374
01:17:29,645 --> 01:17:31,581
♪ Don't you know that I heard
it through the grapevine ♪
1375
01:17:31,605 --> 01:17:32,999
♪ [ Heard it through
the grapevine ♪
1376
01:17:33,023 --> 01:17:35,890
♪ Because I'm just about, just
about, just about to lose my mind ♪
1377
01:17:36,235 --> 01:17:38,602
♪ Oh, yes [ am
Oh, yes, oh, yes ♪
1378
01:17:39,822 --> 01:17:41,529
♪ Baby, won't you listen to me? ♪
1379
01:17:42,658 --> 01:17:44,886
NORMAN WHITFIELD: It went to
number one on the pop charts
1380
01:17:44,910 --> 01:17:48,073
and Berry looked at me and says,
"I don't know what you've got son, but..."
1381
01:17:50,249 --> 01:17:52,957
Now, it was time to put
out a Marvin Gaye album,
1382
01:17:53,669 --> 01:17:58,163
so I, in fact,
started my campaign once again.
1383
01:17:58,257 --> 01:18:02,592
They said, "Well, I guess he's right. We'll
just go ahead and put it in the album."
1384
01:18:02,720 --> 01:18:05,929
And lo and behold,
this record was picked out of the album
1385
01:18:06,015 --> 01:18:10,634
and it went on to be the largest
song in the history of Motown.
1386
01:18:11,770 --> 01:18:15,434
♪ Ooh, I bet you're
wonderin' how I knew ♪
1387
01:18:16,483 --> 01:18:19,817
♪ About your plans
to make me blue ♪
1388
01:18:20,446 --> 01:18:24,030
♪ With some other
guy you knew before ♪
1389
01:18:24,116 --> 01:18:28,155
♪ Between the two of us guys
You know I love you more ♪
1390
01:18:28,704 --> 01:18:36,543
♪ It took me by surprise I must
say When I found out yesterday ♪
1391
01:18:36,629 --> 01:18:40,497
♪ Don't you know that I heard
it through the grapevine ♪
1392
01:18:41,258 --> 01:18:44,546
♪ Not much longer
would you be mine ♪
1393
01:18:45,095 --> 01:18:48,133
Two bona fide different
versions of the same song.
1394
01:18:48,432 --> 01:18:51,470
It was, like, clever production
work as far as I'm concerned,
1395
01:18:51,727 --> 01:18:54,469
because good is good,
and great is even better.
1396
01:18:55,397 --> 01:18:56,397
Brenda?
1397
01:18:57,358 --> 01:18:59,190
Alright, look,
I'm here with Smokey.
1398
01:18:59,485 --> 01:19:04,821
Tell me, "The Grapevine" record and who
recorded it first and what happened?
1399
01:19:05,032 --> 01:19:07,649
I mean, Marvin recorded it after Gladys.
That's what I said.
1400
01:19:08,244 --> 01:19:11,327
BRENDA:
1401
01:19:11,664 --> 01:19:15,783
Hey, that's a drag like a dog.
That's really a drag, I mean, I hate that.
1402
01:19:15,876 --> 01:19:17,913
BERRY GORDY: I know.
OK, Brenda, thank you.
1403
01:19:18,087 --> 01:19:19,498
No, I don't thank you nothing.
1404
01:19:19,588 --> 01:19:22,046
Get off the phone! THEY LAUGH
1405
01:19:22,216 --> 01:19:25,299
MUSIC: "Reach Out (I'll
Be There)" by Four Tops
1406
01:19:26,428 --> 01:19:31,764
It's very hard for anybody to
go through the cycle of success.
1407
01:19:32,309 --> 01:19:35,301
People treat you differently.
You treat people differently.
1408
01:19:35,896 --> 01:19:39,764
My problem was, as their manager,
I had to tell them the truth,
1409
01:19:39,858 --> 01:19:45,524
and that was not always easy,
and love means building other people
1410
01:19:45,614 --> 01:19:48,072
even when they don't know
they need to be built
1411
01:19:48,242 --> 01:19:53,828
and it's the most thankless
task that one can endure.
1412
01:19:53,998 --> 01:19:56,226
DIANA ROSS: We had an interesting
relationship, Berry and I,
1413
01:19:56,250 --> 01:19:58,537
because I think we were
so very much alike.
1414
01:19:59,169 --> 01:20:00,375
I was much younger,
1415
01:20:00,587 --> 01:20:04,751
and I needed to have my
independence and to spread my wings.
1416
01:20:05,134 --> 01:20:07,592
I had figured out...
1417
01:20:08,387 --> 01:20:15,430
that I wanted the Supremes to move
from the pop R&B class to standards,
1418
01:20:15,561 --> 01:20:20,556
and I wanted them to be in the
class of Lena Horne, Sammy Davis Jr
1419
01:20:20,816 --> 01:20:23,478
and all those people.
- INDISTINCT CHATTER
1420
01:20:24,111 --> 01:20:25,818
Then,
when she went to Manchester,
1421
01:20:27,489 --> 01:20:32,074
it's when she tried the first time,
"You're Nobody Till Somebody Loves You."
1422
01:20:32,244 --> 01:20:40,244
♪ You're nobody till
somebody loves you ♪
1423
01:20:41,795 --> 01:20:48,963
♪ You're nobody til
somebody cares ♪
1424
01:20:49,053 --> 01:20:51,197
BERRY GORDY: And she did it,
and I thought it was good, you know?
1425
01:20:51,221 --> 01:20:53,337
The crowd didn't like it
like they did "Baby Love,"
1426
01:20:53,390 --> 01:20:57,008
but they gave nice applause.
And so, I came back,
1427
01:20:57,227 --> 01:21:01,266
she said, "I'm not doing it anymore.
The audience hated it and so did ll."
1428
01:21:01,357 --> 01:21:03,519
I said, "But I loved it.
It was the first time."
1429
01:21:04,026 --> 01:21:07,690
"Well, I hated it and I'm not
doing it on the second show."
1430
01:21:08,405 --> 01:21:10,942
Oh, man,
now that was a big deal.
1431
01:21:11,033 --> 01:21:14,025
"I'm not doing it.
I'm defying you on the second show."
1432
01:21:14,745 --> 01:21:18,909
So, I'm saying all the stuff that
I'd built up with her to this point.
1433
01:21:19,500 --> 01:21:22,367
It crumbled, because I knew me,
1434
01:21:23,045 --> 01:21:25,377
and I knew that I could
never work with her again
1435
01:21:25,923 --> 01:21:29,882
if she violated our
agreement after one show.
1436
01:21:30,260 --> 01:21:35,471
And then when she said, "I'm not gonna
let you ruin my career. You or nobody."
1437
01:21:36,016 --> 01:21:37,347
THEY LAUGH
1438
01:21:37,393 --> 01:21:40,761
What? Me?
She said, "I'm just not doing it."
1439
01:21:41,063 --> 01:21:45,728
I said, "OK.
You decide who you want to satisfy",
1440
01:21:46,360 --> 01:21:49,819
me or those 700
people out there.
1441
01:21:49,947 --> 01:21:51,654
"Just make up your mind."
1442
01:21:51,949 --> 01:21:54,566
I was very strong and
I was proud of myself.
1443
01:21:54,701 --> 01:21:55,782
"You make up your mind."
1444
01:21:56,370 --> 01:22:02,787
She looked at me and said,
"OK" and I walked out.
1445
01:22:03,085 --> 01:22:04,701
When I got outside, it hit me.
1446
01:22:05,337 --> 01:22:10,082
All of a sudden, I don't have this star.
It's my biggest star in the world.
1447
01:22:10,759 --> 01:22:12,500
What am I gonna do with
the rest of my life?
1448
01:22:14,304 --> 01:22:16,887
What am I gonna do with
the rest of my life?
1449
01:22:29,111 --> 01:22:31,694
CROWD CHEERS IN THE DISTANCE
1450
01:22:32,823 --> 01:22:35,406
COMPERE: And now,
ladies and gentlemen, the Supremes.
1451
01:22:35,492 --> 01:22:37,904
CROWD SCREAMS
1452
01:22:38,036 --> 01:22:43,076
BERRY GORDY: And as she goes out
in the unique Diana Ross style,
1453
01:22:43,834 --> 01:22:47,043
she went through most of
the show and I was there,
1454
01:22:47,212 --> 01:22:54,676
and all of a sudden, I hear something
that sounds like the middle of the song,
1455
01:22:55,471 --> 01:22:56,677
and I think I'm dreaming.
1456
01:22:56,847 --> 01:22:59,430
DIANA ROSS' VOICE ECHOES:
♪ Till somebody loves you ♪
1457
01:23:00,476 --> 01:23:02,342
♪ You're nobody... ♪
1458
01:23:02,728 --> 01:23:05,623
BERRY GORDY: I'm looking and I'm saying,
"Oh, that's what I'd like for her to say."
1459
01:23:05,647 --> 01:23:08,560
ll mean, it was just this
kind of surreal feeling,
1460
01:23:08,650 --> 01:23:13,486
and then she was singing
it in full blast.
1461
01:23:13,906 --> 01:23:17,490
♪ Whilst you're growing old
The world is still the same ♪
1462
01:23:17,576 --> 01:23:18,862
♪ You'll never change it ♪
1463
01:23:18,994 --> 01:23:22,953
And then, you know,
my life was back.
1464
01:23:23,499 --> 01:23:25,831
SMOKEY LAUGHS - No,
my life had left.
1465
01:23:26,293 --> 01:23:31,504
♪ You're nobody till
somebody loves you ♪
1466
01:23:31,715 --> 01:23:35,834
♪ So, find yourself
somebody to love ♪
1467
01:23:37,137 --> 01:23:38,137
♪ You're nobody... ♪
1468
01:23:38,180 --> 01:23:40,387
And as she came
out of the thing,
1469
01:23:40,807 --> 01:23:43,299
the other girls went by
and I congratulated them,
1470
01:23:43,393 --> 01:23:45,134
but Diana just kept walking.
1471
01:23:45,812 --> 01:23:48,850
I said, "But Diana,
I'm really so happy"
1472
01:23:49,191 --> 01:23:51,774
because I know she had
to do some thinking too,
1473
01:23:51,985 --> 01:23:55,523
and she just stopped for a moment and
said, "I did it for you."
1474
01:23:56,198 --> 01:23:59,862
And she walked on
and, you know...
1475
01:24:00,160 --> 01:24:03,323
♪ The world is still is the
same You'll never change it ♪
1476
01:24:03,372 --> 01:24:04,703
♪ Never never change it ♪
1477
01:24:05,499 --> 01:24:07,831
BERRY: I was stuck there,
and she did it for me.
1478
01:24:08,627 --> 01:24:12,416
Golly, you know,
she did it for me.
1479
01:24:12,881 --> 01:24:15,293
It was in that moment
that I realised
1480
01:24:15,384 --> 01:24:19,594
our relationship had changed
to something... different.
1481
01:24:20,138 --> 01:24:21,424
♪ To love ♪
1482
01:24:21,723 --> 01:24:25,637
♪ The world's the same, we'll always
remain And you'll never change it ♪
1483
01:24:26,019 --> 01:24:28,511
♪ Qoooh, find yourself... ♪
1484
01:24:28,689 --> 01:24:30,851
BERRY GORDY: When people
say Motown was a family,
1485
01:24:31,358 --> 01:24:34,316
they have no idea that
Motown was really a family.
1486
01:24:34,778 --> 01:24:36,394
You know,
we had close relationships.
1487
01:24:36,863 --> 01:24:41,573
You know, Diana and I had a love affair.
Marvin married my sister.
1488
01:24:41,660 --> 01:24:46,871
The love and family atmosphere
at Motown defined the company,
1489
01:24:46,999 --> 01:24:50,993
but it made things, at
times, very complicated.
1490
01:24:53,630 --> 01:24:56,247
COACH K: When you first start,
it's a passion thing, right?
1491
01:24:56,550 --> 01:25:00,839
And then, once you start having
some success or you get famous,
1492
01:25:01,638 --> 01:25:03,675
then all this other
stuff comes with it.
1493
01:25:03,724 --> 01:25:05,840
Sharks is coming all the
time, you know?
1494
01:25:05,934 --> 01:25:07,470
They're coming from
everywhere, man.
1495
01:25:07,561 --> 01:25:09,143
There's a lot of
smoke being blown.
1496
01:25:09,646 --> 01:25:12,479
It's wild, because this is a
very wild business, you know?
1497
01:25:12,566 --> 01:25:13,852
It's like the wild, wild west.
1498
01:25:15,110 --> 01:25:17,977
BERRY GORDY: Now,
Holland and Dozier leaving Motown
1499
01:25:18,071 --> 01:25:21,689
was not a major surprise to me.
1500
01:25:22,159 --> 01:25:26,699
I saw it coming, because they were
so great, they had so many hits.
1501
01:25:26,955 --> 01:25:30,619
The friction with
Holland-Dozier-Holland was personal.
1502
01:25:30,709 --> 01:25:36,546
Berry always found himself trying
to give me that which I wanted.
1503
01:25:36,840 --> 01:25:39,081
I wanted more of this,
I wanted a higher royalty.
1504
01:25:39,134 --> 01:25:40,134
"OK, give him that."
1505
01:25:40,385 --> 01:25:44,253
So, when I came to him with,
I don't know what it was,
1506
01:25:44,348 --> 01:25:46,635
some label or
something, whatever.
1507
01:25:46,725 --> 01:25:47,931
He told it this way.
1508
01:25:48,185 --> 01:25:52,474
"If I give you that label,
you'll stop working for Motown"
1509
01:25:52,564 --> 01:25:55,773
and start working on that label
cos that's the way that you are.”
1510
01:25:55,859 --> 01:25:58,476
I said, "No, we won't." He said,
"Yes, you will. I know you."
1511
01:25:58,528 --> 01:26:01,566
You know, and sometimes
it's just about principle.
1512
01:26:02,658 --> 01:26:04,945
It's wrong and I can't deal with
it, you know?
1513
01:26:04,993 --> 01:26:09,658
I may lose money, I may lose this and
that, but I can't deal with the principle.
1514
01:26:09,831 --> 01:26:11,071
EDDIE HOLLAND: Berry told me,
1515
01:26:11,166 --> 01:26:15,581
"You go look and check it out and
see if you're more valuable to me"
1516
01:26:15,671 --> 01:26:17,332
than you would be
to another company.”
1517
01:26:17,798 --> 01:26:22,508
What the other company did end up
offering me, I knew he couldn't meet.
1518
01:26:22,844 --> 01:26:28,135
It's easy to make anybody feel that
they deserve more than they're getting.
1519
01:26:28,225 --> 01:26:29,886
Oh,
we made $4 million last year.
1520
01:26:29,976 --> 01:26:31,616
That was great.
You should have made ten.
1521
01:26:32,062 --> 01:26:35,555
EDDIE HOLLAND: And then the lawyers get
involved, you might as well forget it.
1522
01:26:38,110 --> 01:26:42,525
BERRY GORDY: We lost three of our best
writers at the peak of their success,
1523
01:26:42,698 --> 01:26:46,987
and many people thought we would not
make it without Holland-Dozier-Holland.
1524
01:26:47,411 --> 01:26:48,471
MARY WILSON: We were worried,
1525
01:26:48,495 --> 01:26:51,829
because we had only really worked with
Holland-Dozier-Holland at that point.
1526
01:26:51,915 --> 01:26:54,327
So it was a big loss for us.
1527
01:26:54,876 --> 01:26:58,039
DUKE FAKIR: That was like
breaking up with your old lady.
1528
01:26:58,463 --> 01:26:59,749
I mean, that's the way we felt.
1529
01:26:59,965 --> 01:27:01,626
What happens is when
you depend so much
1530
01:27:01,717 --> 01:27:05,005
upon a particular writer
or writers of a company,
1531
01:27:05,220 --> 01:27:08,633
you begin to get a particular
thing just from these writers.
1532
01:27:08,724 --> 01:27:11,716
And when the writers split and feel
they can do better somewhere else,
1533
01:27:11,893 --> 01:27:16,308
I think that, then, you have to
realise the talents of the artist.
1534
01:27:16,690 --> 01:27:19,978
BERRY GORDY: On Stevie's 21st
birthday, I had this big party for him.
1535
01:27:20,110 --> 01:27:21,475
Everything was so great.
1536
01:27:21,570 --> 01:27:28,863
And the next day, I got this letter from
his attorney saying that he had turned 21
1537
01:27:29,202 --> 01:27:33,571
and he wanted to re-organise
his whole deal with me.
1538
01:27:33,707 --> 01:27:35,539
MUSIC: "All In Love Is
Fair" by Stevie Wonder
1539
01:27:35,584 --> 01:27:41,079
♪ All is fair in love ♪
1540
01:27:41,214 --> 01:27:43,251
He was saying, like, "Why,
why did you do this?"
1541
01:27:43,341 --> 01:27:46,800
And I said, "You know, I want to do it
the way I want to, I'm gonna do it,"
1542
01:27:47,637 --> 01:27:52,302
and I felt, musically, I didn't want
to stay in a particular kind of box.
1543
01:27:52,392 --> 01:27:54,120
BERRY GORDY: And I said,
"Oh my goodness," you know?
1544
01:27:54,144 --> 01:27:57,887
Other artists had left.
I was petrified.
1545
01:27:59,691 --> 01:28:00,931
There comes a time in life
1546
01:28:01,026 --> 01:28:02,892
when you've got to do
what you've got to do.
1547
01:28:03,403 --> 01:28:09,740
♪ All is fair in love ♪
1548
01:28:09,993 --> 01:28:15,204
♪ 1 had to go away ♪
1549
01:28:16,958 --> 01:28:18,995
♪ A writer takes his pen ♪
1550
01:28:19,503 --> 01:28:21,335
We'd gone to a few
different companies,
1551
01:28:21,421 --> 01:28:27,258
but I think because of the love and
the respect that we had for each other,
1552
01:28:27,344 --> 01:28:32,009
meaning Berry and myself,
that it felt home.
1553
01:28:32,182 --> 01:28:33,618
BERRY GORDY: But when
I talked to Stevie,
1554
01:28:33,642 --> 01:28:37,010
he wanted changes and he wanted
full control of everything.
1555
01:28:37,521 --> 01:28:42,516
I felt that he had grown and he was
one of the greatest artists around
1556
01:28:42,609 --> 01:28:45,818
and so I was forced to
relent to his demands.
1557
01:28:46,238 --> 01:28:48,275
There was a lot of
decisions that I've made,
1558
01:28:48,490 --> 01:28:52,654
I can't say that was the best,
but it was certainly up there.
1559
01:28:52,994 --> 01:28:56,237
MUSIC: "Superstition"
by Stevie Wonder
1560
01:28:57,249 --> 01:28:59,616
He came out under
these new arrangements
1561
01:28:59,709 --> 01:29:03,418
with some of the most brilliant
music of his whole career,
1562
01:29:03,713 --> 01:29:06,455
and I was extremely
proud of Stevie,
1563
01:29:06,633 --> 01:29:11,127
his loyalty and his ability to take
Motown to even greater heights.
1564
01:29:11,221 --> 01:29:17,263
♪ Very superstitious,
writing's on the wall ♪
1565
01:29:19,646 --> 01:29:23,139
♪ Very superstitious... ♪
- Stevie Wonder!
1566
01:29:23,358 --> 01:29:25,565
CROWD CHEERS ♪ Ladder's
about to fall ♪
1567
01:29:25,777 --> 01:29:27,768
Stevie Wonder, Stevie Wonder!
1568
01:29:28,113 --> 01:29:29,113
Stevie Wonder.
1569
01:29:29,281 --> 01:29:31,147
CROWD CHEERS
1570
01:29:31,700 --> 01:29:34,613
I believe that Stevie is the
greatest solo artist of all time.
1571
01:29:35,495 --> 01:29:39,454
In any genre, I think Stevie is the one.
He's the greatest.
1572
01:29:40,208 --> 01:29:43,997
SMOKEY ROBINSON: If you listen to his
music, it's jazz, it's gospel, it's pop.
1573
01:29:44,337 --> 01:29:45,337
It's everything.
1574
01:29:45,463 --> 01:29:49,331
Stevie Wonder is one of the most talented
people ever, and I mean for all of life.
1575
01:29:49,718 --> 01:29:53,507
♪ That you don't understand
Then you suffer ♪
1576
01:29:55,056 --> 01:29:57,263
♪ Superstition ain't the way ♪
1577
01:29:58,268 --> 01:29:59,758
♪ Hey, hey, hey, hey ♪
1578
01:29:59,978 --> 01:30:02,515
STEVIE WONDER: Berry wanted
the best for the artist.
1579
01:30:02,731 --> 01:30:04,438
You know, the challenge is...
1580
01:30:04,524 --> 01:30:10,236
obviously is in proving himself
right or us proving him wrong.
1581
01:30:10,488 --> 01:30:12,650
But at the end of the
day, we all win.
1582
01:30:13,199 --> 01:30:16,237
MUSIC: "You Keep Me
Hanging On" by The Supremes
1583
01:30:19,789 --> 01:30:22,952
I always had the feeling if you
don't keep up with the times,
1584
01:30:23,043 --> 01:30:25,956
if you don't innovate,
you stagnate.
1585
01:30:26,546 --> 01:30:32,838
There was always, in him,
the appreciation of the next step.
1586
01:30:33,678 --> 01:30:37,046
Wait! Wait!
Boys, I want to sign you up.
1587
01:30:37,307 --> 01:30:39,093
CROWD CHEERS
1588
01:30:39,184 --> 01:30:43,143
[MUSIC: "] Want You
Back" by Jackson 5
1589
01:30:46,024 --> 01:30:50,814
♪ Uh-oh,
oh-oh Let me tell you now ♪
1590
01:30:50,862 --> 01:30:53,229
♪ Uh huh ♪
1591
01:30:55,533 --> 01:30:59,447
♪ When I had you to myself
I didn't want you around ♪
1592
01:30:59,829 --> 01:31:03,367
♪ Those pretty faces always
made you Stand out in a crowd ♪
1593
01:31:03,458 --> 01:31:04,994
I remember signing with Motown
1594
01:31:05,043 --> 01:31:07,375
and all the kids around our
neighbourhood in Gary, Indiana,
1595
01:31:07,462 --> 01:31:10,875
they didn't believe us, cos it took a
while for us to make our first record.
1596
01:31:10,924 --> 01:31:13,131
When it came out,
it was like a machine. Boom!
1597
01:31:13,426 --> 01:31:17,715
♪ Oh, darling, all I need is one more
chance To show you that I love you ♪
1598
01:31:18,098 --> 01:31:22,183
♪ Won't you please let
me Back in your heart ♪
1599
01:31:22,602 --> 01:31:26,812
♪ Oh, darling, I was blind to
let you go Let you go, baby ♪
1600
01:31:26,898 --> 01:31:29,731
♪ But now since I see you ♪
1601
01:31:29,943 --> 01:31:32,184
VALERIE SIMPSON: It was the
first time that black kids
1602
01:31:32,278 --> 01:31:35,521
had a young group that was
fabulous, you know?
1603
01:31:35,657 --> 01:31:39,491
They had, you know, screaming
little girls in pigtails and afros.
1604
01:31:39,828 --> 01:31:41,785
Just when we thought
we understood something
1605
01:31:41,871 --> 01:31:43,453
with the Supremes
and the Temptations,
1606
01:31:43,540 --> 01:31:47,408
Mr Gordy took us to another
level with the Jackson Five.
1607
01:31:47,961 --> 01:31:51,204
Can you think of a black group
who had their own cartoon series?
1608
01:31:51,464 --> 01:31:52,829
That's mind boggling.
1609
01:31:53,800 --> 01:31:55,211
♪ Following the girl ♪
1610
01:31:55,468 --> 01:31:57,948
SUZANNE DE PASSE: I think he saw
the power of television early.
1611
01:31:58,096 --> 01:32:04,058
Berry Gordy realised if he wanted his
artists to become global superstars,
1612
01:32:04,144 --> 01:32:05,885
then television was
the way to do that.
1613
01:32:06,771 --> 01:32:08,666
BERRY GORDY: We wanted
movies, television, Broadway.
1614
01:32:08,690 --> 01:32:11,148
I wanted everything for the
artist that they could do.
1615
01:32:11,484 --> 01:32:15,523
Now that they're as big as they can be in
Detroit, I want to take them to Hollywood.
1616
01:32:15,822 --> 01:32:18,564
He always was pushing
that envelope.
1617
01:32:18,658 --> 01:32:21,946
I mean, soon after that it was "Lady
Sings The Blues" with Diana Ross.
1618
01:32:22,162 --> 01:32:24,995
JAZZ MUSIC PLAYS
1619
01:32:27,625 --> 01:32:29,161
BERRY GORDY: I moved
out of Detroit,
1620
01:32:29,294 --> 01:32:31,956
because I wanted to be
in the movie business
1621
01:32:32,172 --> 01:32:36,507
and I wanted to make strides in
areas that Detroit couldn't offer me.
1622
01:32:36,634 --> 01:32:40,673
My creative talents could be wide open,
there was nothing that I couldn't do.
1623
01:32:40,972 --> 01:32:43,464
SHELLY BERGER: So,
we became a totally different company.
1624
01:32:43,558 --> 01:32:47,973
We went from a record company to
an entertainment conglomerate.
1625
01:32:48,605 --> 01:32:51,222
I was the biggest protestor
about moving to LA, man.
1626
01:32:51,316 --> 01:32:55,355
I told Berry, "No, we cannot move to
LA, man. Detroit is our home."
1627
01:32:55,570 --> 01:32:58,278
There was no in-house
studio anymore.
1628
01:32:58,656 --> 01:33:00,488
That was the big factor.
1629
01:33:00,617 --> 01:33:04,406
Heck, man, I started sending Berry
books on earthquakes and smog.
1630
01:33:04,496 --> 01:33:07,284
I did. I really did!
You know what? But we did.
1631
01:33:07,373 --> 01:33:11,833
We moved out there cos he's innovative,
and he saw what I didn't see.
1632
01:33:12,045 --> 01:33:14,412
It was a dream,
a dream has no limits, you know?
1633
01:33:14,756 --> 01:33:16,042
And we used to always say,
1634
01:33:16,800 --> 01:33:20,168
"The sky is not the limit,
the sky is the first stop," you know?
1635
01:33:20,553 --> 01:33:23,136
BLUES MUSIC PLAYS
1636
01:33:26,184 --> 01:33:29,097
BERRY GORDY: The world was changing,
the music business was changing,
1637
01:33:29,187 --> 01:33:32,100
the artists were changing,
they all had their own ideas,
1638
01:33:32,440 --> 01:33:35,728
and then you have to make a decision
as to how you want to deal with it.
1639
01:33:36,194 --> 01:33:40,654
We came from this time of,
"Wow, black is beautiful."
1640
01:33:40,740 --> 01:33:43,653
We can go out and be on
stage and look fabulous,
1641
01:33:43,868 --> 01:33:47,327
and then you got into that
social climate change.
1642
01:33:47,497 --> 01:33:49,257
BERRY GORDY: You know
what we came up with...
1643
01:33:49,415 --> 01:33:50,530
- Cloud nine.
- Cloud nine,
1644
01:33:50,834 --> 01:33:54,418
and I said, wait a minute. "I'm getting
high. I mean, I'm doing fine..."
1645
01:33:54,504 --> 01:33:56,541
Up here on cloud nine."
- Up here on cloud nine.
1646
01:33:56,714 --> 01:33:59,297
You thought it was promoting drugs.
- Yeah.
1647
01:33:59,717 --> 01:34:01,708
♪ I'm doing fine ♪
1648
01:34:01,928 --> 01:34:04,090
♪ Up here on cloud nine ♪
1649
01:34:04,180 --> 01:34:08,469
♪ Listen one more
time I'm doin' fine ♪
1650
01:34:08,768 --> 01:34:13,137
I said, "No, we can't be a company that
promotes drugs. We can't have that."
1651
01:34:13,231 --> 01:34:16,144
And so I said, you know,
"How many say it's not a hit?"
1652
01:34:16,234 --> 01:34:18,817
You know, and I was the
only one to raise my hand.
1653
01:34:18,862 --> 01:34:20,102
THEY LAUGH
1654
01:34:20,280 --> 01:34:22,146
It was the first Grammy.
1655
01:34:22,782 --> 01:34:26,525
Got a gold record for it,
and then we go on "Psychedelic Soul."
1656
01:34:26,703 --> 01:34:28,159
It's like culture shock.
1657
01:34:28,246 --> 01:34:30,863
Wait, what the hell are the
Temps doing now, you know?
1658
01:34:31,082 --> 01:34:32,476
BERRY GORDY: And that
also told me something,
1659
01:34:32,500 --> 01:34:35,959
well, society is going in
a very strange direction.
1660
01:34:36,296 --> 01:34:38,628
I don't want to
glamourise getting high,
1661
01:34:38,715 --> 01:34:43,380
but obviously the public wanted
it and they made me seem wrong.
1662
01:34:43,553 --> 01:34:49,299
But I didn't like compromising my
values on that particular record.
1663
01:34:49,559 --> 01:34:54,804
Things were moving fast and changing,
and so maybe he had a kind of vision.
1664
01:34:55,231 --> 01:34:59,646
It was a safe one, but the talent of these
different artists and the songs they wrote,
1665
01:34:59,986 --> 01:35:01,772
they were looking
at what was going on
1666
01:35:02,071 --> 01:35:06,315
and they felt it was time to move forward
and encourage the world to be better.
1667
01:35:06,868 --> 01:35:09,326
INTERVIEWER: Do you feel that
entertainers such as yourself
1668
01:35:09,412 --> 01:35:13,076
should become more involved in
the black man's problems today?
1669
01:35:13,166 --> 01:35:15,436
SMOKEY ROBINSON: Well,
we are involved because we're black men,
1670
01:35:15,460 --> 01:35:18,828
so we're involved automatically, whether
or not we want to be, we're involved,
1671
01:35:18,922 --> 01:35:23,917
and I think that it's a good thing if
you get in that position to speak out...
1672
01:35:24,010 --> 01:35:26,447
INTERVIEWER: This is what I was gonna say.
- And just say what you think of it.
1673
01:35:26,471 --> 01:35:29,964
BERRY GORDY: The Black Power
organisations were proud of me,
1674
01:35:30,058 --> 01:35:35,144
but yet against me, because I was
this company that only did love songs
1675
01:35:35,230 --> 01:35:40,816
and songs of faith
and hope and duty.
1676
01:35:40,985 --> 01:35:43,818
So, we didn't cross the
line, in my opinion.
1677
01:35:44,113 --> 01:35:47,105
The songs just changed because
the world was changing.
1678
01:35:47,408 --> 01:35:48,523
We changed.
1679
01:35:48,785 --> 01:35:51,180
We had a different understanding
of what was really going on.
1680
01:35:51,204 --> 01:35:53,195
We wanted somebody to
tell us about that.
1681
01:35:53,289 --> 01:35:56,577
OTIS WILLIAMS: Coming from "The Sound
of Young America" to "Psychedelic Soul,"
1682
01:35:56,709 --> 01:35:59,246
it was indicative of the
times that we were living
1683
01:35:59,337 --> 01:36:01,732
and we were just singing about
what was happening in the world.
1684
01:36:01,756 --> 01:36:03,872
MUSIC: "Ball of Confusion"
by The Temptations
1685
01:36:04,050 --> 01:36:08,590
♪ Well, the only person talking about
love my brother is the preacher ♪
1686
01:36:08,680 --> 01:36:10,842
It was a horrific time.
Detroit was on fire.
1687
01:36:11,182 --> 01:36:15,176
♪ Nobody's interested in
learning but the teacher ♪
1688
01:36:15,311 --> 01:36:17,143
SHELLY BERGER: ll
remember a line of tanks
1689
01:36:17,230 --> 01:36:20,473
coming down West Grand Boulevard,
it was like I was in a different country.
1690
01:36:20,692 --> 01:36:23,559
♪ Aggravation, humiliation,
obligation to our nation ♪
1691
01:36:23,653 --> 01:36:27,988
♪ Ball of confusion ♪
1692
01:36:29,617 --> 01:36:31,449
♪ That's what the
world is today ♪
1693
01:36:31,661 --> 01:36:34,073
JAMIE FOXX: That's a hard time
for people who's doing music
1694
01:36:34,163 --> 01:36:37,531
when there's blood on the streets,
when there's civil unrest.
1695
01:36:38,084 --> 01:36:40,542
When you believe in
something very strongly
1696
01:36:40,628 --> 01:36:44,166
and you feel in your soul that
it's time for that to be said,
1697
01:36:44,257 --> 01:36:47,420
how can you not want to break
through and make that happen?
1698
01:36:47,844 --> 01:36:50,176
And so, you realise
the power of your voice
1699
01:36:50,263 --> 01:36:52,721
and what it means to the world.
1700
01:36:52,807 --> 01:36:55,687
Not just to blacks, but to whites and
to anybody that's listening to you.
1701
01:36:56,352 --> 01:37:00,471
MARVIN GAYE: I think it
was around 1969 or 1970
1702
01:37:00,606 --> 01:37:04,224
when I stopped thinking so
much about my erotic fantasies
1703
01:37:04,319 --> 01:37:09,314
and I just started to think about
the war in Vietnam and my brother.
1704
01:37:10,658 --> 01:37:14,777
I became quite affected by it
and, at the same time,
1705
01:37:14,871 --> 01:37:16,782
there was a great deal
of unrest in America.
1706
01:37:17,165 --> 01:37:20,203
ADAM WHITE: Marvin was a good-looking
guy, he was a ladies' man.
1707
01:37:20,293 --> 01:37:24,207
Being a protest singer was not Berry's
idea of a good thing for Marvin.
1708
01:37:24,422 --> 01:37:26,038
We created stuff in Motown
1709
01:37:26,132 --> 01:37:30,547
where we would, say, you have
freedom within restriction, you know?
1710
01:37:30,803 --> 01:37:34,546
I mean, I'm not gonna tell you anything
that you're gonna do between here and here,
1711
01:37:35,016 --> 01:37:37,758
but when you get past
there, I've got to stop you.
1712
01:37:37,852 --> 01:37:43,473
I had to fight for
my creative freedom,
1713
01:37:43,566 --> 01:37:49,027
you know, my artistic freedom,
my right to produce, my right to write.
1714
01:37:49,322 --> 01:37:52,986
Marvin was working on something.
I didn't know what he was working on.
1715
01:37:53,242 --> 01:37:57,031
I talk with him in the understanding
that there were boundaries,
1716
01:37:57,121 --> 01:37:59,783
but he said, "No.
I'm gonna do this the way that I see it."
1717
01:38:00,208 --> 01:38:05,874
Him doing all of those vocals and
the layering and the sound of it,
1718
01:38:05,963 --> 01:38:08,204
he had found the
place in himself.
1719
01:38:08,383 --> 01:38:12,047
MUSIC: "What's Going
On" by Marvin Gaye
1720
01:38:18,935 --> 01:38:22,178
♪ Oh, mother, mother ♪
1721
01:38:23,147 --> 01:38:27,562
♪ There's too many
of you crying ♪
1722
01:38:29,404 --> 01:38:31,566
♪ Brother, brother, brother ♪
1723
01:38:32,615 --> 01:38:36,859
♪ There's far too
many of you dying ♪
1724
01:38:37,662 --> 01:38:41,030
♪ You know we've
got to find a way ♪
1725
01:38:42,500 --> 01:38:46,209
♪ To bring some
loving here today ♪
1726
01:38:46,379 --> 01:38:50,919
♪ Yeah, father, father ♪
1727
01:38:51,926 --> 01:38:55,385
♪ We don't need to escalate ♪
1728
01:38:56,889 --> 01:39:04,889
♪ See, war is not the answer
For only love can conquer hate ♪
1729
01:39:06,065 --> 01:39:09,649
♪ You know we've
got to find a way ♪
1730
01:39:10,778 --> 01:39:16,364
♪ To bring some loving here
today, oh ♪
1731
01:39:16,826 --> 01:39:20,615
♪ Picket lines
and picket signs ♪
1732
01:39:21,122 --> 01:39:25,161
♪ Don't punish me
with brutality ♪
1733
01:39:26,294 --> 01:39:31,664
♪ Talk to me, so you can see
Oh, what's going on ♪
1734
01:39:31,757 --> 01:39:32,792
♪ What's going on ♪
1735
01:39:33,009 --> 01:39:34,750
♪ What's going on
What's going on ♪
1736
01:39:34,844 --> 01:39:39,304
♪ Hell, what's going on, what's going on
Oh, what's going on, what's going on ♪
1737
01:39:39,390 --> 01:39:41,597
♪ Oh ♪
1738
01:39:42,894 --> 01:39:44,134
♪ Right on, baby ♪
1739
01:39:45,354 --> 01:39:49,063
♪ Yeah, yeah, yeah,
yeah, yeah, yeah ♪
1740
01:39:50,109 --> 01:39:53,773
♪ Woo!
Right on, baby, right on ♪
1741
01:39:54,697 --> 01:39:58,816
♪ Yeah, yeah, yeah,
yeah, yeah, yeah, yeah ♪
1742
01:40:00,036 --> 01:40:03,074
♪ Bip, bip, bip, boop ♪
1743
01:40:03,623 --> 01:40:08,743
The value of what he was
writing was so artistic.
1744
01:40:09,170 --> 01:40:12,913
His production was brilliant
and he would sing with himself
1745
01:40:13,174 --> 01:40:15,757
and we recorded Marvin on top
of Marvin on top of Marvin,
1746
01:40:16,511 --> 01:40:20,300
but I was against him writing
about trigger happy police
1747
01:40:20,389 --> 01:40:24,553
and stuff about the world,
Vietnam and this and that and so forth.
1748
01:40:24,894 --> 01:40:26,259
I said, "Well,
we can't do that."
1749
01:40:26,562 --> 01:40:28,415
VALERIE SIMPSON: I couldn't
believe that sat on a shelf
1750
01:40:28,439 --> 01:40:30,555
because Motown was
kind of afraid of it.
1751
01:40:31,108 --> 01:40:33,629
They didn't think people could deal
with all those issues, you know?
1752
01:40:33,653 --> 01:40:37,237
They wanted to keep it light and
fluffy, but he had hit the vein.
1753
01:40:37,323 --> 01:40:38,654
He had hit the real thing.
1754
01:40:40,243 --> 01:40:41,153
I was just concerned
1755
01:40:41,244 --> 01:40:44,987
about getting off track
with the Motown brand
1756
01:40:45,790 --> 01:40:46,951
and I was not always right,
1757
01:40:46,999 --> 01:40:51,163
and this is one case where Marvin
came back and threw it in my face,
1758
01:40:51,254 --> 01:40:53,086
you know, that, "Hey,
you taught us this."
1759
01:40:53,172 --> 01:40:56,915
You told us, you know,
look at what's happening.
1760
01:40:57,051 --> 01:40:58,051
Write what you feel.
1761
01:40:58,135 --> 01:41:00,467
And I got a brother in Vietnam,
man, you don't understand.
1762
01:41:00,555 --> 01:41:02,762
And the pollution out
there, you know,
1763
01:41:02,848 --> 01:41:05,840
and that's the truth and
you've always said to do that,
1764
01:41:06,060 --> 01:41:07,642
"so what are you talking about?"
1765
01:41:07,728 --> 01:41:15,146
So I'm saying, "Well, you know... yeah, well,
I can't really disagree with you on that."
1766
01:41:15,528 --> 01:41:23,528
♪ Mother, mother,
everybody thinks we're wrong, they do ♪
1767
01:41:24,870 --> 01:41:32,413
♪ Oh, but who are they to judge us
Simply because our hair is long ♪
1768
01:41:32,795 --> 01:41:38,256
♪ People you, you,
you know We've got to find a way ♪
1769
01:41:38,843 --> 01:41:43,838
♪ To bring some
understanding here today ♪
1770
01:41:44,974 --> 01:41:52,974
♪ Picket lines and picket signs
Don't punish me with brutality ♪
1771
01:41:53,983 --> 01:41:58,352
♪ Talk to me, talk to me,
talk to me So you can see ♪
1772
01:41:58,946 --> 01:42:03,156
♪ What's going on
What's going on ♪
1773
01:42:03,367 --> 01:42:07,736
♪ Hell, what's going on I
want to know what's going on ♪
1774
01:42:07,955 --> 01:42:08,955
Alright.
1775
01:42:09,040 --> 01:42:12,283
SMOKEY ROBINSON: I could not possibly
tell you what my favourite song is.
1776
01:42:13,210 --> 01:42:17,454
My favourite album is "What's Going On."
It's my favourite album of all time.
1777
01:42:17,548 --> 01:42:20,336
I haven't heard anything
before that or since then
1778
01:42:21,010 --> 01:42:24,219
that takes the place of that
being my favourite album.
1779
01:42:24,680 --> 01:42:29,265
Marvin was correct.
God did write it. His prophesy.
1780
01:42:29,894 --> 01:42:32,682
It's more poignant today
than it was when it came out.
1781
01:42:33,397 --> 01:42:35,167
JAMIE FOXX: Well,
you could play that here on the streets
1782
01:42:35,191 --> 01:42:37,853
when we're having
all of the shootings.
1783
01:42:37,943 --> 01:42:39,854
You could play that song right
now, it's needed.
1784
01:42:39,945 --> 01:42:41,590
You know, maybe that'll make
us, like, you know,
1785
01:42:41,614 --> 01:42:44,276
take a couple of steps back and
treat people a little better.
1786
01:42:45,409 --> 01:42:47,571
LEE DANIELS: Mr Gordy had
a very specific vision.
1787
01:42:47,662 --> 01:42:50,950
We weren't gonna talk politics cos
we were gonna keep it commercial
1788
01:42:51,165 --> 01:42:52,997
and then it becomes
out of your control.
1789
01:42:53,250 --> 01:42:57,244
These artists that he created were
developing and growing his company
1790
01:42:57,922 --> 01:43:00,380
into places that he didn't even
think that he could take it.
1791
01:43:00,716 --> 01:43:03,629
You can have the greatest
assembly line in the world,
1792
01:43:03,761 --> 01:43:06,503
but people are not cars,
1793
01:43:06,972 --> 01:43:13,469
and eventually, they are going to
express themselves outside of the system.
1794
01:43:13,729 --> 01:43:16,812
STEVIE WONDER: They saw, say,
my career or Marvin's career
1795
01:43:16,899 --> 01:43:20,233
in a certain kind of way and we
said, "No, we don't see that."
1796
01:43:20,319 --> 01:43:21,525
We want to do it differently.”
1797
01:43:21,987 --> 01:43:23,728
And as far as me and my life,
1798
01:43:24,115 --> 01:43:28,234
it was just evolving from one
step to the next and learning,
1799
01:43:28,452 --> 01:43:32,241
and not being stuck on any
idea that didn't make sense.
1800
01:43:33,290 --> 01:43:39,787
I now have felt that the idea of reflecting
the world was not a bad idea at all.
1801
01:43:41,006 --> 01:43:42,667
NELSON MANDELA: When
we were in prison,
1802
01:43:43,300 --> 01:43:50,673
we appreciated and avidly listened
to the sound of Detroit Motortown.
1803
01:43:51,100 --> 01:43:52,431
CROWD CHEERS
1804
01:43:52,518 --> 01:43:56,227
Today, in a time where things are
sort of turbulent in the world,
1805
01:43:56,731 --> 01:44:02,101
the challenge is to again be the
loudest bell that you hear ringing
1806
01:44:02,194 --> 01:44:05,778
that will encourage people
to do and be better.
1807
01:44:06,073 --> 01:44:08,781
Can't seem to agree on what
we all want to hear anymore,
1808
01:44:09,326 --> 01:44:13,411
and we don't realise that we need
music that speaks to our hearts,
1809
01:44:13,706 --> 01:44:16,289
SO we can say, "Ah yeah,
that's the way I feel."
1810
01:44:17,334 --> 01:44:18,699
BARACK OBAMA: Now,
over the years,
1811
01:44:18,753 --> 01:44:22,246
this room has hosted some of the
most talented musicians in the world,
1812
01:44:22,339 --> 01:44:24,250
from classical to country.
1813
01:44:25,009 --> 01:44:27,091
But Motown is different.
1814
01:44:27,678 --> 01:44:30,966
Born at a time of so much
struggle, so much strife,
1815
01:44:31,724 --> 01:44:36,139
it taught us that what unites us will
always be stronger than what divides us.
1816
01:44:36,395 --> 01:44:40,104
So today, more than 50 years
later, that's the Motown legacy.
1817
01:44:41,025 --> 01:44:43,062
You could start
something with nothing
1818
01:44:43,486 --> 01:44:46,399
that ends up being
internationally something.
1819
01:44:47,531 --> 01:44:52,241
Yes, it's... Motown is a great
example of the American dream.
1820
01:44:52,578 --> 01:44:56,367
NEIL YOUNG: I think the Motown
legacy is just the culture.
1821
01:44:56,457 --> 01:44:58,789
It's part of the culture
of the United States.
1822
01:44:58,834 --> 01:45:01,917
It's not just black culture.
It's the country, it's everybody.
1823
01:45:03,422 --> 01:45:06,335
MICKEY STEVENSON: It was all a
divine movement for a purpose,
1824
01:45:06,425 --> 01:45:10,384
to let other kinds of people know you
don't have to suffer under the system,
1825
01:45:10,763 --> 01:45:14,631
create for yourself,
and so Motown became a model.
1826
01:45:17,895 --> 01:45:21,604
ROBIN TERRY: People come
from all over this planet
1827
01:45:21,899 --> 01:45:25,563
to visit this little house,
Hitsville U.S.A. in Detroit,
1828
01:45:25,820 --> 01:45:29,859
because this music made
its way across the globe
1829
01:45:30,741 --> 01:45:34,325
and this music represented
the fabric of their lives
1830
01:45:34,411 --> 01:45:36,573
in the same way it did for
those of us in Detroit.
1831
01:45:36,831 --> 01:45:38,868
STEVIE WONDER: I
celebrate a time in space
1832
01:45:39,124 --> 01:45:41,456
as a little kid who didn't
really understand it,
1833
01:45:41,544 --> 01:45:44,662
but the older I got,
the more I can appreciate
1834
01:45:45,130 --> 01:45:50,170
how it is a stamp on society that
will never ever be forgotten.
1835
01:45:50,678 --> 01:45:54,342
I can't sum up Motown, but I sure
am glad to have been a part of it.
1836
01:45:54,890 --> 01:45:59,475
To produce music that can endure
past my lifetime is special.
1837
01:46:00,729 --> 01:46:04,518
I would never change it in a million years.
I would have done one thing.
1838
01:46:04,942 --> 01:46:08,776
I would have done it a little slower
so I would have enjoyed it more.
1839
01:46:09,238 --> 01:46:10,820
The more and more
I think about it,
1840
01:46:10,990 --> 01:46:14,073
I don't know how the hell it
happened in the first place.
1841
01:46:14,451 --> 01:46:20,288
It was magnetic. All that stuff
there in one city called Detroit.
1842
01:46:20,416 --> 01:46:21,451
BRIAN HOLLAND: Mm-hm.
1843
01:46:23,419 --> 01:46:29,461
SMOKEY ROBINSON: Every city, every
town, every place probably on Earth,
1844
01:46:29,550 --> 01:46:33,088
ratio-wise, with the talent that we
had, has that same amount of talent,
1845
01:46:33,178 --> 01:46:34,760
they just don't
have a Berry Gordy.
1846
01:46:34,805 --> 01:46:36,575
They don't have somebody
who could pull that off.
1847
01:46:36,599 --> 01:46:39,933
Yeah, I think the secret, you know...
- You're the secret, brother.
1848
01:46:39,977 --> 01:46:42,264
Oh, thank you. That's great.
That's wonderful, man.
1849
01:46:42,479 --> 01:46:47,098
But I'm just saying, my thing was to
bring the best out of other people,
1850
01:46:47,276 --> 01:46:48,732
cos I couldn't do what you did.
1851
01:46:48,819 --> 01:46:51,732
I couldn't write as well as
you or sing as well as you,
1852
01:46:51,822 --> 01:46:54,530
but if I make them the
best they could be,
1853
01:46:55,117 --> 01:46:58,326
then I could reach my
potential in some way,
1854
01:46:58,454 --> 01:47:01,913
but all I wanted to do in those
days is to make some money,
1855
01:47:02,458 --> 01:47:05,792
make some music and get some girls.
THEY LAUGH
1856
01:47:06,629 --> 01:47:07,915
And you did all that.
1857
01:47:09,423 --> 01:47:13,758
♪ Ain't no mountain high enough
Ain't no valley low enough ♪
1858
01:47:14,261 --> 01:47:18,630
♪ Ain't no river wide
enough To keep me from you ♪
1859
01:47:19,058 --> 01:47:23,097
♪ Ain't no mountain high enough
Ain't no valley low enough ♪
1860
01:47:23,687 --> 01:47:28,056
♪ Ain't no river wide
enough To keep me for you ♪
1861
01:47:28,400 --> 01:47:32,439
♪ Ain't no mountain
high enough ♪
1862
01:47:33,072 --> 01:47:37,817
♪ Nothing can keep
me, keep me from you ♪
1863
01:47:38,243 --> 01:47:40,575
One of the key points that,
kind of, pulled us together,
1864
01:47:40,663 --> 01:47:44,998
which was very unusual,
is we had a company song.
1865
01:47:45,292 --> 01:47:46,703
Don't ask me to sing it.
1866
01:47:47,878 --> 01:47:50,666
HE LAUGHS I wasn't
too good with the...
1867
01:47:51,966 --> 01:47:54,924
Cos we used to watch their mouths
and see if they could remember it.
1868
01:47:55,010 --> 01:47:56,341
And they would
say, "No, that..."
1869
01:47:56,845 --> 01:47:57,880
You know, "We are..."
1870
01:47:58,555 --> 01:47:59,920
No, I'm not gonna sing it.
1871
01:48:00,349 --> 01:48:03,683
♪ We are a very
swinging company ♪
1872
01:48:03,894 --> 01:48:05,601
♪ We are a very famous company ♪
1873
01:48:05,729 --> 01:48:08,847
♪ We're a very happy family ♪
1874
01:48:09,274 --> 01:48:10,764
♪ Oh, we are... ♪
1875
01:48:13,070 --> 01:48:16,108
♪ We are a happy singing company ♪
That's all I know.
1876
01:48:16,615 --> 01:48:18,822
Swinging company?
1877
01:48:19,827 --> 01:48:22,444
♪ Working hard from day-to-day ♪
1878
01:48:22,913 --> 01:48:25,826
Though-I won't do this.
I will not do it! SHE LAUGHS
1879
01:48:26,208 --> 01:48:29,326
Now you've got me all mixed up.
I've known that song really well.
1880
01:48:30,170 --> 01:48:31,581
♪ No one has more energy ♪
1881
01:48:31,797 --> 01:48:34,289
♪ No one...
can you find more unity ♪
1882
01:48:34,591 --> 01:48:37,754
♪ Than at Hitsville, U.S.A. ♪
SHE LAUGHS
1883
01:48:37,886 --> 01:48:41,504
You... I can see it,
I can see the lyrics.
1884
01:48:41,932 --> 01:48:45,050
THEY SING: ♪ Our employees
must be neat and clean ♪
1885
01:48:45,227 --> 01:48:48,265
♪ And really have something
on the ball Dun dun dun ♪
1886
01:48:48,772 --> 01:48:51,890
♪ Honesty is our only policy ♪
1887
01:48:51,984 --> 01:48:57,775
♪ We're all for one
and one for all ♪
1888
01:48:57,865 --> 01:48:59,856
♪ Ooooh ♪
1889
01:49:00,034 --> 01:49:06,451
♪ We have a very swinging company
Working hard from day-to-day ♪
1890
01:49:06,915 --> 01:49:09,953
♪ Nowhere will you
find more unity ♪
1891
01:49:10,002 --> 01:49:11,492
♪ Than at Hitsville ♪
- Bang!
1892
01:49:11,628 --> 01:49:13,494
♪ I said Hitsville ♪
- Bang!
1893
01:49:13,672 --> 01:49:18,337
♪ [ Sard Hitsville, U.S. Al ♪
1894
01:49:18,719 --> 01:49:21,256
THEY LAUGH - And then we'd
say, "One more time!"
1895
01:49:21,388 --> 01:49:23,425
Yeah, one more...!
- ♪ I said Hitsville ♪
1896
01:49:23,474 --> 01:49:25,181
Bang! - ♪ I said Hitsville ♪
1897
01:49:25,267 --> 01:49:29,977
Bang!
- ♪ Than at Hitsville, U.S.A! ♪
1898
01:51:58,754 --> 01:51:59,754
.
171877
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