All language subtitles for [English (auto-generated)] FREE Copywriting Course For Beginners _ How To Make $10k_mo With Copywriting [DownSub.com]

hey what is going on everybody it is

your boy Texan 4D and I'm coming at you

guys today with a free I'm talking about

free zero dollars on the house

copywriting course for complete

beginners okay it's a complete road map

that's going to take you from zero to

10K a month with copywriting even if you

don't know how to do it you don't know

where to start right we're gonna be

talking about how to actually write copy

we're talking about how to get clients

how to get on sales calls how to

increase your income scale your clients

scale your income everything okay

everything all you need is a couple

hours a day all right doing this

copywriting thing if you do it right

right you stick with me because I'm

gonna give you every single thing that

you need in this very course and when

this course is over I will point you in

the exact direction to go to be a

successful copywriter guys it just

doesn't get much easier than this and

you better bet that literally anybody

else will be charging at least a couple

hundred bucks for this

um so yeah take it serious you guys

that's all I gotta take gotta say take

it seriously and now we are going to get

right into it with this a free beginner

course from zero to 10K a month

copywriting blueprint blueprint which

your host Yours Truly Tyson 4D so enough

Chit Chat man let's get right into it

now look

first and foremost man I want to say

congratulations I want to say

congratulations because you've just made

an incredible life-changing decision bro

come completely life-changing and I'm

not just saying that man I'm not just

saying that I'm actually going to prove

it to you in this video but

um just know that man if you're looking

to completely change your life

especially financially right and you

want to quit your job you want to work

from home you want to start making more

money you are in the right place a

thousand million percent okay because

today you're going to get my zero to ten

k a month copywritating blueprint

absolutely free of charge okay nobody

else out here is doing this and

um basically

in order to get the most out of this

course right I want to I want to go

through exactly what you're going to

need to do

so for one this is going to be a long

this is going to be a long course bro I

have to dedicate hours and hours and

hours to making it hours and hours and

hours into recording it and it's going

to be pretty long I already know that

okay so it's going to be advantageous to

you to save this video for later you

know something might happen you might

not be able to watch it all in one day

so no worries if you liked the video

um you'll actually be able to find it

later by going into your YouTube

playlist and going into finding the

likes videos and you'll be able to come

back to us make sure you go ahead and do

that right now next

um you're obviously going to have some

questions and I want to assure you that

no question is too stupid because

chances are if you're wondering it if

you had that question there's probably a

whole bunch of other people who have

that exact same question so if you have

any questions at all go ahead and leave

them in the comments I'm going to be

replying to all the comments on this

video and um you know even other people

are probably gonna reply and just give

you more and more insight so yeah if you

have any questions guys you know I have

Instagram and I have Discord but it's

probably the best don't go ahead and

message me directly leave a comment

right under this video

um that's the best way to actually get

your questions answered next is to

follow every single step carefully guys

I'm going to give you so many free tools

and resources in this video this video

is not the only free thing you're

getting you're literally getting

um so much it's it's insane it's

absolutely just whack it's Bonkers I've

never seen anybody give away this much

value for free so I guess we're breaking

World Records out here next of course is

the take notes guys

take notes and feel free to watch

certain parts multiple times so I'm

going to make sure that I have the time

stamps in this video

um so you're gonna know exactly you know

where to actually go if you were looking

for something specific or maybe you

wanted to watch a specific part again

um it's going to be easily navigatable

so that you can come back and watch it

over and over again and gain value from

it so you know we're gonna hop right

into it here okay so part one we're

going to be talking about the big

picture all right the big picture so if

you're completely new to copywriting

this is going to give you a Crystal

Clear Vision of what the journey looks

like what the process looks like and

what's really possible with copywriting

and what what you really need to do

okay so what is really possible with

copywriting well first I want to share

with you guys my story okay I want to

share with you my story because growing

up I I'm telling you right now and I'm

only telling you this to inspire you to

really prove to you and be the proof

that you don't need any uh advantages

you don't need to come from anywhere you

don't need to have any prior knowledge

because I'll tell you what growing up I

was completely broke as you can see they

are pictured to the very left and the

red circle is the Christmas tree we

literally had that Christmas tree since

I was in diapers till the time I left

the house that is a one foot Christmas

tree probably like 20 bucks you probably

gotta used

um just I only show you that just to

prove man that I didn't come from

anywhere I didn't come from any

affluence and um now you know I'm doing

all right for myself

because of copywriting right because I

decided to make the decision to get into

copywriting and as you can see here I

was in the military right

um I was only infantry right so I wasn't

doing it I wasn't using my brain and

then

um at night I will be a security guard

right there on the very right you see me

and it's 2 A.M and I'm pretending to

securely guard some stuff right because

that's what you do as a security guard

um and yeah basically my jobs were crap

I was always broke and I I never really

was a super smart guy I never was super

good in school like not only goes to

show man that anybody can do this

absolutely anybody so February 2022

right I'm a completely a broke Carpenter

I don't know anything about business

anything about marketing anything about

I'm not that smart to be honest not even

that smart I'm just a dude cutting some

wood for a living you know banging some

Nails uh all that all that stuff right

that's it that's all I'm doing

and uh I decided I want to make a change

and get into this copywriting thing

right so I did some research you know

some ways to make money online blah blah

blah and I laid it all copywriting and

you know what I just I just committed to

it I just decided to commit to it so

um you know and all the way in June so

it took me around four to five months

um

I went ahead and made my first four

figures right so I made my first about a

thousand dollars a month right and

that's from like you know small clients

small commission deals and of course I

was making a little bit of money before

then but you know this was my first four

figure month so it was kind of like a a

milestone for me right

then in December I actually became a

full-time copywriter right so I believe

it was like September October I started

making around two to four K which was

enough to quit my job I didn't quit my

job for a couple months just because I

wanted to you know have that safe safety

net

um so December 2022 completely full uh

quit my full-time job and sorry I quit

my job became a full-time copywriter um

and that was huge for me man because

then my copywriting absolutely just blew

up right my copywriting skills just went

through the roof because not only was I

making more money but I also got my time

back I got those eight hours a day back

that I could put back into copywriting

and then it was just game over bro it

was this game over and that's basically

the blueprint that I want to show you

guys all right the blueprint basically

goes like you know make your first

couple hundred bucks then you make your

first couple thousand bucks right hit

your first first four freaking month all

that good stuff and then of course

you're gonna start making enough money

to replace your main source of income

and then it's where it gets fun that's

where it gets fun start getting more

clients you start getting better clients

making more money and uh it's it's nuts

right and now

now I've made 10 15 20K months just with

copywriting and marketing uh as well so

and it's not just me right it's not just

me because some of my students have done

this exact same thing for example we got

my boys Thanos he went from zero to 10K

in around three months

um and I only really had to he's only

been my student for like 50 days 60 days

of those three months right so you know

he's an exception he went through it a

little bit faster than usual be that but

that's because he was a hard worker

right

um and honestly if you're just willing

to put in the work like you can do it

too right

um

20 years old and a six figure copywriter

and I had to get my boy Tyson a huge

shout out because listen man my

backstory I'm from the boonies a town of

3 000 people in the middle of nowhere in

West Virginia and now look

the Las Vegas Strip is right down there

one of the biggest cities in the world

and I just got my own place at 20 years

old there's even a pole in the back

that's not the brag it's not the best

but man I've come far and Tyson I feel

obligated to thank you because you've

really led the way for me and now this

country kid he's winning at copywriting

he's weighing at life and I'm looking

forward to continuing winning alongside

you see you at the top G and of course

yeah David as well right David went from

zero to 4K and the same time around

three months

now David is my man

um I actually remember vividly him

saying like he worked at Ikea right

um and then he wanted to get into

copywriting so he could obviously quit

his job and you know spend more time and

provide more for his family and he was

able to achieve

um exactly that and I also have a few

words from David

um that will actually go through and

take a look at right now what's up guys

so right now I'm at Ikea over here in

Burbank California and this is where I

used to work and thanks to copycline

accelerator I was able to quit my job

here in about four months I was able to

completely walk away from my job right

here so I just want to make a huge shout

out to Tyson it's a copy client

accelerator so that was my boy David

obviously he's killing it

um anyways even even going on right

there are dozens of other copywriters

that are winning every single day and

these are just the copywriters that I

trained in

um the 4D Discord right the 4D Discord

server I have my own Discord server I

have a section where people post their

wins and um this is just some of them

right there's literally dozens

everybody's winning every single day

okay so needless to say if you're

looking for a way to make money online

I mean guys you're in the right place

copywriting is the best way to make 10K

a month not just a reliable way not just

a repeatable way but the best way right

and there's no better time to get

started than right now right now

whenever you're watching this in 2023

this is the best time to get started all

right I'll tell you that right now

and here's why all right there's a

decreased supply in copywriters which

you know obviously translates to an

increased demand but I'll tell you why

it's decreasing right the it's

decreasing because a lot of people are

getting scared of this AI stuff right

and I'll tell it to you uh straight up

AI basically scares away a lot of

copywriters a lot of people who want to

become copywriters they're like oh well

I'm looking for hustle blah blah and

they come across copywriting but then

they hear something about Ai and they

get discouraged and they leave right but

man I'll tell you right now hey I I've

never made more money than than since AI

came out right the thing is that AI is

not going to replace copywriters it just

won't right

um and if you really but but people

always say this but what about in in

five years what about in 10 years well

in five years but in 10 years you know

like Drake will be replaced by AI

because they can just recreate his music

with the with the systems

um you know I don't know every basically

everything is going to be replaced by AI

so that's further down the line don't

even worry about that man but basically

that's why the supply has decreased so

much one of the many reasons man is that

people get discouraged and people don't

want to do it right people hit their

first rough patch and they're like oh

well I don't know there's also this AI

stuff it'll be it'll be replaced blah

blah and then just leave

so AI is obviously nothing to be scared

about even though everybody is scared

about it and it's decreasing the supply

but it's better for you and me because

that means there's more clients out

there for us we'll leave those other

guys go off and do whatever uh

they was about to do next we got an

increased demand guys it is ridiculous

just just think for one minute how many

businesses

right came

from all came onto online in the last

five years for example right how many

online businesses were created on in the

last five years now imagine that right

and imagine how many more are going to

be created in the next five years what

I'm trying to tell you guys

is that but there's literally never been

a better time because online businesses

are exponentially exploding right

there's probably going to be 10 times

more businesses starting in the next

five years than they have in the last

five years you feel me so

decrease Supply increase demand it's

like a double reverse inflation right

copywriting is extremely In Demand right

now okay and it's also very very

scalable what I mean by that is that you

know people will see copyrighting

they'll be like oh well you know there's

a 10K a month cap you can't you can't

make more than 10K a month with it

um you know you're trading your time for

money all this and they don't know what

the they don't know what they're

talking about obviously uh reason being

is because man it's scalable you don't

have to have your time

um tied to the uh work or tied to the

income that you that you do reason being

is because you can get a you know a deal

for let's say 4K a month right have

another copywriter do it for you for 2K

a month and now you get 2K a month for

doing literally nothing

getting doing literally nothing and

that's called the copywriting agency

um model right not to mention if you if

you master copywriting you've gotten

people results now you know about

marketing and marketing is one of the

many skills just like not or sorry not

even many marketing is one of the two

skills right marketing and sales where

if you're a master marketer or you're a

marketer or your master in sales you

will never go hungry ever ever ever

right

so by mastering copywriting you're going

to learn how to master marketing and

it's just going to be and that leads me

on to my next point is that it's a

forever skill right copywriting really

is a forever skill it doesn't matter

what you decide to do whether you decide

to be a YouTuber in in the future you

decide to to write some blogs I don't

know don't you it literally don't matter

man because copywriting is transferable

to every other aspect not even in

business but in life literally you will

never regret learning and mastering

copywriting you just won't and that's

one of the biggest reasons why I

remember why I started I was like well

look this is a skill that I know won't

go to waste so I might as well Master it

and then also like I said it's easier

than ever right you've got tools like AI

making it easier than ever so even if

your copy sucks man just use a little

bit of AI put some of your you know

human touch on it and then boom it's

harder it's easier than ever and it's

hard to suck it's really hard to be a

shitty copywriter

um granted you know in your first couple

months off obviously you're not going to

be very good but it's hard to stay

a poor copywriter it's hard to stay

crappy at it right because there's so

many tools and so many trainings and so

many teachings that I can also give you

guys right you guys are going to get so

much here in this very course plus you

have access to the best tools resources

and trainings in this course that I will

give to you okay so I mean you're you're

on Easy Street right now all right don't

get much better than this online it

don't get much better than this

but

here's the huge thing that a lot of

beginners have trouble really

understanding is why in the world would

a business owner pay you 10K a month to

write some words why would they pay you

10K a month

to write some words some an email right

isn't that kind of mind-boggling that

dudes are out here being doctors

studying for eight years in 200 000 is

student loan debt saving lives

and they making like 100k and we out

here taking some words on the keyboard

and we making the same amount of them I

know trust me I know I'm not saying that

it ain't kind of crazy but it's true

believe it and I'm gonna explain to you

why and it really comes down to work

based pricing versus value-based pricing

and what does that really mean well work

based pricing is like yo come paint my

wall for me right and it will probably

take you two hours so I'll pay you 60

bucks 30 bucks an hour boom boom right

whereas value-based pricing is like look

I don't care how how long you work on it

I don't care what you do how hard it is

as long as you can get me the results I

will pay you accordingly so for example

right

let's say somebody knows how to make you

a hundred thousand dollars right but it

only because they know how to do it

nobody else knows how to do it right it

doesn't matter how long it takes them or

how much work that they actually put in

so if they actually go ahead and make

you that one hundred thousand dollars

it's not crazy to think that maybe

they'll pay you back tens of twenty

thousand dollars right like okay you you

made me this one hundred thousand take

this ten right this 10 is yours right

and that's basically what we're going

for here another analogy that I like to

you that I like to use is look at it

like a lawyer

what does a lawyer really do

a lawyer walks up in a courtroom and he

says some words and then he leaves right

but he still paid uh multiple six

figures a year why is because he's

saving you hundreds of thousands of

dollars or years of your life and a

whole bunch of other stuff right he's

saving you he's giving you the result

that you want right which is the

difference between work-based pricing

and value-based pricing and that's why

people are willing to pay you 10K a

month to write some words because those

words if written in the correct manner

is what's going to result in them making

you know high five to six figures every

single month just just by writing them

emails or

creating sales Pages for them or

whatever right

basically when it comes down to

copywriting

so in other words to make 10K a month

all you have to do is work with a couple

of big companies and make them tens of

thousands of sales right and it really

is

unfathomably uh is that simple right I'm

talking like how long will it take you

to write an email once you get good at

writing emails man the ultimate goal

right is to have you maybe what geez I

don't know half an hour to an hour to

write an email if that

for maybe two to three companies so what

that's like three hours a week sorry

three hours a day working for them and

you're making over 10K a month

sounds like a pretty good deal to me

that sounds like a pretty good deal to

me I'm not gonna lie

so how does it work what does it look

like how do I start what is it how do I

do it well you learn how to write copy

first of all right which we're gonna go

over in this video exactly how to write

copy yeah I reach the business owners

with your offer which of course again

we're gonna go through in this video

next week get results and build Leverage

and then we scale our income to 10K a

month it's really that simple right

simple not super easy right because

everybody wants to do it but I'm going

to show you the best tactics and

strategies to actually get there okay

because when you put it into perspective

sure it might not be easy it's not this

is not a get rich quick right it's not

quote-unquote easy but it's sure as hell

a lot better than going to med school or

going to law school or becoming a rocket

scientist or any of the other uh stuff

to to actually make this amount of money

like like it's literally a fraction of

the difficulty right so if you really

put it into perspective it's extremely

easy extremely easy sure it may take you

a couple months to you know get your

first couple clients but hey bro that's

a small price to pay man come on

small price to pay is more than worth it

huge Roi

[Music]

and what are the what are the actual

benefits of becoming a full-time

copywriter well you can make 10K a month

plus right I've seen people make 10K a

month 15K a month even in some cases 20K

a month and upwards right and then

oftentimes they pivot out of that or

they do either Consulting they go to the

agency route or they go to online

digital marketing route

um or they can do a whole bunch of other

stuff they make 10 20 30 40 50 like I've

seen them make God damn close to seven

figures if not seven figures and up

which is 100 000 plus a month

it really it really is possible man

copywriting is just a launch pad right

if you want to go that high or if you're

cool with making 10K a month three to

four hours of work a day I wouldn't

blame you I wouldn't blame you bro

um you can Outsource the work and keep

the profit right that's the agency model

that we talked about

um get a 4K deal some get somebody else

to do it for 2K and then you keep 2K

boom boom boom next up we have location

Freedom guys you can do this from

anywhere in the world have you ever

wanted to travel the world or maybe you

want to live in Monaco for a year go go

ahead bro you can bro there are

what other career path can you pick

where you can go on vacation and still

be doing your job and still be getting

paid I don't know I don't really know

make six figures or work in two to four

hours a day and all it really takes you

is if you have an extra two to four

hours a day right whether that be on a

side of school on a side of work or you

know whatever it is you do in your time

you can do it bro oh that's all you need

is a couple hours a day learn some copy

do some Outreach boom boom boom get your

first couple deals and you're good to go

right and it's low cost to start you

don't need to be buying no goddamn

Shopify store and getting inventory and

blah blah blah blah blah like you can

just start for free right

so I mean really to me I don't really

know any other

um I don't know what you would want to

call it side hustle or or job or online

career path that really lets you work

like this right another thing that I

didn't put here right is that full-time

copywriter

it's a lot different from something else

it's a lot it's a lot different from

other things like for example

um let's say you're a online video

editor right the thing with being an

online video editor is that you can get

somebody from overseas out in the

Philippines to do a pretty damn good job

for you for like I'm talking like 20

bucks a video

right but the thing with copywriting is

that it's not the same why because

having a strong grasp of English

right is really going to help you and

also you know just being like a first

world worker is very very ideal when it

comes to being a copywriter right that's

that's the type of people that people

are going to want to work with now if

you're not a first world worker that's

all right too right because you can

still make first world worker type of

money right all you have to do is

exactly what I show you in this video

and of course I have I don't have it

writing down here but I already know

that I'm going to get people asking me

this and saying that because people ask

me this and say this all the time Tyson

first of all what if English isn't my

native language and what if I'm I don't

know 14 15 16 17 whatever yes yes you

can still make money yes you can still

become a full-time copywriter regardless

of your age as long as you're not like

six years old or something if you are

then I don't know what you're doing on

this video

but even if you are young

and even if you you know uh English

isn't isn't your first language bro I

got people in the Discord who are 14

years old

English isn't their first language right

16 years old English teachers in the

first language they're Swedish or

they're Russian or whatever you talk to

them they got accents right and they're

still making four figures they're still

making four figures every month and

they're just kids I'm just you know no

disrespect to them they're my boys but

they know who they are and man they're

young they're young and yes if they can

do it if all of those other people can

do it man you can't give yourself any

excuse bro I know you can do it all

right so get those excuses out age don't

matter you where you're from don't

matter your first language don't matter

I'm gonna just show you exactly how to

do it in this video man what is going on

everybody it's me tyson4d back at you

today with part 1.5 preparing for the

actual Journey okay what we're gonna be

talking about mentally preparing for the

journey all right I'll show you exactly

why guys look

while the journey may be simple

is not exactly easy right like anything

anything that's actually worth doing in

life

it ain't easy it's not supposed to be

easy right and you know I'm here to make

the journey simple God you do the steps

and tell you exactly what to do when to

do it how to do it how to make sure that

you do it well but at the end of the day

it's not for the faint of heart right

hard work is required

and you're gonna have to give up bad

habits and you're going to have to deal

with rejection but

you know because your success is my

responsibility since you have landed on

this video and

um you know you're investing your time

into reaching the next step

your success and my responsibility and

I'm really it's up to me to actually

help you and guide you and tell you what

you need to know so that's why I'm going

to share with you some mindset

principles that I know are going to help

you actually achieve your goals when it

comes to copywriting because long and

short of it is you're going to have

everything especially after this video

like you can watch this video you're

gonna have you're gonna know everything

you need to know and you're also going

to have everything that you need to have

to become a successful copywriter the

only last thing that's going to

differentiate the people who watch this

video become successful and the ones

that don't is the actual willingness the

determination and the discipline to

actually do the work and implement the

steps that I show you guys okay and

that's how we're going to be and

basically we're just going to be laying

down a good foundation so that we can

actually put all the stuff that I teach

you to use later on in the course so the

first and foremost thing guys is you

have to commit fully

there's no reason to have a plan B

because it distracts from plan a okay so

you know a lot of people they like to

try things okay well you know I'll try

this thing I'll try that thing I'll see

which one works better I'll try this

other uh this other hustle here it's

like none of them are gonna work for you

if you try them all right a master of a

jack of all trades is a master of none

right so really hone in and focus on

copywriting specifically

um give it your all 100 no matter what

no matter how long it takes

and you will ensure that failure is

impossible because I'll tell you first

hand there's a lot of times where I

wanted to quit and I was like damn I'm

not really seeing the results I actually

got results a lot slower than a lot of

my students have I've been able to show

them how to get results way faster than

I did mostly because you know I can show

them how to avoid the pitfalls that I

made but I mean still that kind of just

goes to show right

um

next is the state enthusiastic no matter

what right you'll get rejected more

times than you can even count but every

no is closer to a yes work ethic and

enthusiasm must remain high no matter

what right so don't get all upset you

know oh these people said no to me you

know get your poopy pants mentality and

you can't really move past it it messes

up your Outreach for the day like don't

don't do that right you're gonna get

no's right some people might even be

rude to you man but bro you're gonna

have to become

um you're gonna have to persevere right

and become thick skinned when it comes

to this because you know

entrepreneurship and business everybody

wants the result but nobody wants to put

in the work nobody wants to do what is

actually required and this is one of the

things right so you're gonna have you're

gonna have to get uh comfortable with

rejections and comfortable with nose

next up is sacrifice

uh I'm not sure who this dude is or why

he's in my slides and my team made this

but I mean it should have been me I have

a pretty small back but anyways we'll

we'll move on here and sacrifice for

what you want or what you want becomes

the sacrifice okay

anyone who's done anything great has

made sacrifices but is all tempering

what I mean by that is man I had to give

up you know going out and having fun I

had to give up party and had to give up

pretty much my whole social life but I

it was worth it because it was all

temporary and now my social life and all

my all that other stuff that I like to

enjoy before I can actually do it

properly now when I go out to to the

club or something I don't have to be

bumming dudes for drinks I don't have to

be you know trying to trying to see what

kind of deal I can get I can just go and

get whatever I want get around for my

boys and it's not even the thing now I

can actually do this stuff up properly

right

um so yeah in order to do that I had to

go without the club for a little bit I

had to go without partying without I'm

going out to see friends but it was all

worth it right so yeah you know you

might be isolated you might feel alone

you might

be working really really hard for a long

time and not see any results but it's

all temporary bro it's all temporary and

it's all well well worth it you won't

even notice that time's gone I'll be

honest bro like it might take you a

couple months you'll look back and be

like it'll be nothing

next is that repetition is key guys

figure out what you're perfect today

looks like and then repeat it ask

yourself when do I eat breakfast lunch

dinner

um when do I go to the gym when do I go

to work when do I start working when do

I do my Outreach when do I do my coffee

practice Etc create a perfect day repeat

that perfect day for a week a month Etc

and that's how you want to do it right

you want to systematize your whole life

right because then your results will

become exponentially greater

right if you just are able to get in

like two Works in two hours of work in a

day but if you optimize your day you can

get four hours of work to work a day

you'll actually without having to you

know work twice as hard per se just

worked a little bit longer and take out

some of the in your life that's

unnecessary then you're able to make

progress twice as fast right so I want

you to be quitting your job in three

months instead of six months but that's

just me though you know next is to study

hard guys study hard soak up as much

knowledge as possible and guys

you have hours hours and hours and hours

and hours and hours of top tier quality

content that you can consume

and so many resources and so much stuff

out there that I put out on a daily

basis it's it's absolutely nuts right so

there's no shortage of knowledge out

there that's for you so the biggest

question just comes to you know are you

just going to sit there and watch some

Netflix watch some love island or are

you going to lay back at the end of the

day and take out your notepad and pen

and just start studying just start

consuming the content from the people

who are in the position who you would

like to be in it's up to you right but

we both know which one is going to

actually make you successful when it

comes to being a copywriter okay next is

to take notes and study like I said

um learn from people who are in the

position you want to be in and don't

take anything for granted even free

content now the the thing that usually

happens with free content right is that

you know people take it for granted

because they're like oh well it's free

it must not be that important blah blah

blah blah but man a lot of the people

who have consumed only the free stuff

from me have been have gone on to be

very very successful copy letters so

um yeah make sure you take it all very

seriously

okay and that was some of the mindset

principles instead of the work ethic

things that I know are going to help you

towards actually becoming a full-time

copywriter and now we are getting into

the nitty-gritty which is part two

actually writing the sales copy right

what's it going to look like what are

some of the principles we have to follow

what are some of the mistakes that we

have to avoid and of course you already

know we're going to be reviewing a whole

bunch of copy breaking it down seeing

what makes it tick what's good about it

what's bad about it what can be improved

um all of that all that right so you

guys are going to be actual copywriters

after this video You're Gonna Know

actually how to do it so

what we'll actually be covering is some

types of copy because there's so many

different types of sales copy like so

many different types we're going to be

going over the basic principles we're

going to be talking a lot about emails

and email copy structure

um we're gonna go over the common

pickfalls and then of course you're

going to have an assignment where I will

help you make your first email and then

just to make your first email I already

know you're going to be sitting there

talking about well how is it how do I

know it's good

I'll show you how to get it reviewed by

other professional copywriters that you

know for a fact that your copywriting is

good or not or what you can improve on

and it doesn't get much easier than that

it really doesn't

so with emails why they work so well

well with emails right you get people to

open them and get people to read them by

giving value in the emails right so

let's say somebody is a basketball

player you can write them an email that

says yo here's three tips to get ready

to get better at basketball

and then they open it they're like okay

three tips one you know do this two

three and at the end it's like yo if you

want more tips go here to check out the

YouTube channel or go here to buy the

course or blah blah blah right that's

very very basic principles of emails and

how they work why people open them and

why people actually go and buy from them

right next is that they clearly uh

generate sales right

um next is that they can be added into a

sequence or Automation and what that

means is is that they can be basically

sent automatically so that means you

write the email one time

and

um whenever somebody signs up to that

email list or whatever that email is

captured right it sends them a sequence

of emails automatically so on day one it

sends them this email day two it sends

them this email maybe on day four it

sends them another email so that they're

always being

um nurtured right they're always being

nurtured and they're always adding touch

points

um and they're always getting value and

seeing the ctas and all that they're

building that no like and Trust Factor

what that means is that nobody wants to

buy from you unless they know like and

trust you the way that they build that

relationship build that know like and

trust is by always hearing from you and

consuming a lot of your content

um and that's basically uh how you can

utilize automations and sequences to

actually make more money with emails

next is it is a reusable source of

Revenue like I said and we can build

relationships and warm up leads right

and also guys when it comes to writing

copy right

I'll kind of go over more in the end uh

afterwards when we talk about you know

why people pay copywriters so much

um but you know copy is something that's

extremely valuable because it can be you

I can write a client an email right and

they can use a part of that email for a

caption or sales page or an opt-in page

or anything right the copy is easily

reusable and transferable you can use it

on some ads blah blah blah you can do

all of it right

so we're going to go over into an

example slash breakdown of some emails

right now and we're going to go very

very deep into it and I'm going to show

you exactly what makes them tick and why

they're you know good why they can be

improved how they can be improved and

we're just gonna get right into it all

right so check me out okay guys so this

email says why dating girls will make

you richer

now this is interesting all that why

dating girls will make you richer so why

does this work so this is a great

subject line and I'll tell you why right

it's a great subject line because it's

disruptive right and we're going to talk

about

um copywriting structures and email

structures a little bit after this but

this is the this is the hook this is the

thing that grabs you why dating girls

will make you richer because

most people would think that you know oh

you got to chase this money before you

chase these women and uh you know I

don't know all that type of stuff right

dating girls making you richer is

something that you wouldn't usually

think right so it's kind of uh

challenging your preconceived notions

which is why somebody might be

interested in seeing why someone would

say something like this right so it's a

statements where people will want to

understand why right they'll want to

know the why that's why they open it

so then we'll go ahead and read into it

the socially inept red pill guys who say

to ignore dating in your 20s think own

uh think the only benefit is getting

laid

mastering your communication skills will

change every aspect of your life getting

laid is just a bonus my Charisma plus

social skills get me uh

preferential treatment Wherever I Go

service workers in every place I visit

know me by name and treat me like

royalty because I'm able to strike up

conversations at a thin air and build

deeper connections on the spot people

know like and trust me within a few

seconds of conversation I finesse my way

out of any situation with ease I've

talked to groups of men I've taught

groups of men out of jumping me I talked

my way into exclusive A-list nightclubs

in Los Angeles plus New York City

without needing to pay a single dollar

and even ended up making five figure

deals with random guys I started a

conversation with in an elevator

and it all started with me learning the

skills of cold approach and mastering my

communication skills with women cold

approaching girls at the mall at the age

of 14 working through my anxiety fear

and excuses putting in the Reps and

always finding a way to win regardless

of the situation once I mastered this it

became impossible for me to lose in any

social situation communication alone

will make you money sales is the exact

same

skill set as dating that's why I was

able to close 40 000 in deals in my

first month ever taking sales calls with

zero sales experience or training it's

why I've been able to close twelve

thousand dollars worth of deals in 90

minutes again and again

I did it twice last week

so the next time some red pill Guru with

zero skills or sauce tells you

um that dating and talking to women is a

complete waste of time remember that

communication skills are the backbone of

business money is a form of

communication in and of itself therefore

mastering your communication skills will

always be worthwhile Benjamin P.S if you

want more in-depth training on mastering

your communication with women check out

my 35 minute free course walking you

through how to communicate with top two

women on dating apps Instagram and code

approach boom

so

let's go through and see everything that

he did right

so this is basically the lead right like

the first three lines are known as the

lead let's see what he says the socially

inept red pill guys who say to ignore

you dating in your 20s think that the

only benefit is getting laid

um

so this basically is a relatability line

right he makes another statement that

he's like you know you know it's

basically like you know when blah blah

blah or a lot of people say blah blah

blah it's basically establishing context

right

um right these guys say to ignore women

in your 20s because they think that the

only benefit is getting laid right and

um this as well I think the only benefit

is getting laid is basically the

justification portion right the

justification portion is where he's

backing up what he's talking about and

this is where a lot of you know beginner

copywriters actually really mess up

because they make statements and then

they just tell you that you know these

statements work and this is how you get

a whole bunch of girls and blah blah

blah and you click here to look for the

link to buy the course right and that's

all wrong but using being is because

there's no justification it's not

actually walking the person through it

right people will always question what

they're told but they'll never doubt the

conclusions that they come to and that's

the backbone of being persuasive when

you want to be persuasive you don't tell

somebody something you ask them a series

of questions and lead them down the

thought process so that they figured out

them themselves right

um mastering communication skills will

change every aspect of your life okay so

here he's making another

um another claim getting laid is just a

bonus

explanation and then here right notice

what he was doing he's talking about

himself right and he's not talking about

himself just for the sake of talking

about himself so usually in copy right

one of the number one rules is that

nobody cares about you right so a lot of

times people open up an email and they

just start talking about themselves

right they're like oh me me me I used to

do this and then you know I had I had

sushi for lunch the other day and blah

blah blah blah blah and the reader just

doesn't care right they always want to

know right what's in it for me and you

might see this uh sometimes in the

copywriting circles w-i-i-f-m

basically just means you know what's it

for me

um what's the actual benefit of the

readers to reading the email or whatever

um so yeah

charisma

blood treatment everywhere I go yeah so

he's basically telling his own

testimonial right so the reason why this

is so important is again because he's

not telling you this is what can happen

to you this is what will happen to you

if you include your no no he's saying

this is what happened to me right so

um you know even Alex harmosi says this

a lot when he's talking about creating

content but you know it's a lot less

about telling people what to do or what

they should do and saying hey this is

how I got this result this is how

so-and-so got this result and they did

it by this because when you tell

somebody you need to do this right the

first thing that they want to do is

argue with you because that creates

resistance but when you tell somebody yo

look this is what I did to you know grow

my company reach six seven eight figures

to help these people reach that much

money

um they're not going to really be able

to argue with you because it's like well

that's what helped you and then you know

it'll make them much more susceptible to

the idea of maybe they need to do it as

well

um

you know and then so he and then he's

also what he's doing here is he's

pointing out the the wants which are

connected to the dream state right so

we're gonna go deep into that as well so

I wanted to review the actual copy first

because a lot of the things that we're

going to go over the principles

um are you know easily seen in this copy

right so service workers in every place

I visit blah blah blah people know me

within a few seconds of conversation if

finesse my way out of every situation

with you so he's basically paying out a

dream state right his dream state is

where he has all these communication

skills which are able to get him into

these A-list clubs if he's able to talk

his way out of any situation talk talk

these guys out of jumping him he's able

to master the order of persuasion and

communication

and of course he can actually make way

more money like this right and that's

part of the dream state and the reason

why like usually when you're using

making a dating email you wouldn't care

about like oh well richer and making

more money and blah blah blah

the um

the higher level thinking of this email

is actually that it's going for people

who want success

um because basically the relationship

dating program that they're going to be

advertising with this email is um like a

high ticket course so it's like a couple

thousand dollars and it's like a

mentorship program right so it's like

you know basically for Rich dudes that's

why they're uh talking so much about

money because usually when it comes to

relationships you know making more money

is like people don't really care it's

like whatever but these guys in this

actual context right understanding the

context that's why it actually makes

sense and that's why they're talking

about it so much

um and that's why the dream state is

what it is right because people want to

be able to do all those things with the

communication skills and by him saying

well I was able to do this because I

practiced my time with girls he's

specifically going for the guys who are

on their purpose you know making money

but they um are shying away from

actually going out and talking to girls

because they feel guilty because they

feel like it's taking away from their

purpose right but what he's saying is

that you can do both and it's obviously

pretty genius right the angles that he

comes up with

um cold approaching age of 14 fear

anxiety excuses I'm putting in the Reps

once I mastered this it became

impossible for me to lose at any social

situation so exactly so when he says

like it became impossible for me to lose

in any social situation that's a bold

statement and you couldn't ever say it

to somebody you couldn't say you know

mastering this will make it impossible

for you to lose in any social situation

because that's too big of a claim right

people hate when you're telling them

well we will it'll be impossible for you

to lose it'll be like you're printing

money blah blah blah blah right

um so again he's basically uh saying

that what what can happen to you because

it's happened to him but he's not saying

that it will without a doubt happen to

you

[Music]

um

communication will make you money sales

the exact same thing as dating it's why

I was able to close blah blah more

testimonial

um so the next time a red pill Guru uh

sauce tells you blah blah remember that

communicating skills are the backbone

money is a form of communication itself

yeah so this is all you know great

justification he's backing up his claims

with a whole bunch of testimonial and a

whole bunch of reasoning therefore

mastering communication will always be

worthwhile and then this is basically a

soft CTA right a soft CTA is when you

make the PS

um you know actual actually actually the

CTA whereas usually you put a CTA here

or it's like if you want to know more

about this go check out uh my 30-minute

program free training where I show you

blah blah blah blah right whereas here

he's saying

PS if you want more in-depth training on

mastering and communication with women

check out my 35 minute free course

walking you through how to communicate

blah a lot right and you might be

thinking well I thought I thought that

emails were supposed to be selling you

know what's up with that

um and you know that's a huge thing a

lot of noobs get wrong and it hurts them

in the long run and it's that you know

it's really not about selling at all

um it's really about uh warming them up

and moving them through the funnel right

because the emails don't sell the emails

don't sell the product the emails sell

the click right and what I mean by that

is sure somebody who's reading this are

not going to click a buy button at the

end of the email and just buy something

reason being is because you know they

don't buy nobody buys things off of

email what they do is they look at the

email and they go okay they say okay

there's a 35 minute free course right

the perceived value there is high

they're like okay well I want to get

into this free course so then they go

and they check out the free course and

what is the free course really the free

course is really a video sales letter

okay and what I mean by that is yeah

they'll show you okay well here's how

so-and-so was able to get all these

girls here though this guy was able to

get so many girls and it was because

they use our program our program is so

good because it teaches you how to blah

blah blah blah blah blah blah it's

basically just an ad right this free

course is basically just one ad which is

you know smart very very smart that's

why they're making so much money

and that's why emails work so well is

because they're moving them through the

to the sales funnel not like trying to

sell sell right whereas which is where a

lot of people get this wrong so overall

it was a really good email um I don't

really have much critique on it to be

honest

um because it was pretty well written

and yeah but we have some other ones

here that we can go through as well so

foreign

next

is called

two-step process to making 50 million

so

um this subject line is cool and I know

for a fact that the only reason dude

said 50 million is because I know him

and he that's that's like his big thing

like he's made 50 million before in

business

um so this is his two two-step process

to him making 50 million if you were

just some dude some Joe Blow

um that's the thing man is that you

always want to back up what you say

otherwise you'll be uh you know sale you

look at salesy and scammy and nobody

will really want to even open your

emails or look at you because obviously

you know that's uh big red flags so

that's why this that subject line works

right

and also simplifies you know people

obviously want to make 50 million this

is going out to people who own their own

business so yeah I'm gonna make a bold

statement if you can't make money

coaching you shouldn't have a business

at all it's one of the simplest business

models on the planet

there's a secret to making it work

though it's a two-step process and it

goes like this one package info at three

hundred three thousand dollars plus and

reach out to people Messaging Plus

calling until you sell your program step

two is to refine step one until it's a

well-oiled machine doing that made me 50

million dollars

unfortunately for the lazy bunch out

there it also took consistency testing

and work

and most people are unwilling to do that

those people should not start a business

if you commit you're in you cannot fail

are you started are you starting to get

it online coaches don't need any capital

or experience to get started

in that respect it's one of the easiest

businesses to make six figures doing

reach out to 50 people a day 1500 people

in a month sell three packages rinse and

repeat

you know uh you know that you do that

and you now have a six-figure monthly

income

the kicker it shouldn't take more than

two hours a day

so to my original Point again if you

can't start one of the most

straightforward business models on Earth

and put in a few hours a day then don't

start a business you might need some

help and that's 100 okay

to master the details in Step One

above you want to model someone who has

successfully done it already that way

you don't waste time in step two

well what I just described equals the

purpose of a mindset and a mentorship

inside ours inside ours gives you faster

success and focused results

you will not find a more straightforward

path to success online and just to drive

this point home a little more our last

review just came in check it out dude

says here 100 percent did a review got

five stars to be honest I heard mixed

reviews

um they were just cry babies you guys

are awesome blah blah blah

I'm entirely grateful for those of you

who do get it do the work and let us

know and and let us help you you are the

reason why Elite CEOs exist

uh keep killing it you guys rock Tanner

boom so

I'm breaking it down right

um so overall right the overarching

message is that you know creating an

online coaching brand is should be

extremely easy right it's just a

two-step process and by completing this

two-step process it's really really

really easy to make six figures

um a year and 10K a month right

all you really have to do is um sell

make three sales a month boom boom

but uh

yeah but a lot of people are just lazy

and they don't want to be consistent so

what he's basically doing right is he's

saying okay you're either part of these

two groups you're either one of the

coaches who is willing to put in the

work right willing to do this two-step

process and wants to make the money or

you're one of those lazy crybabies who

shouldn't start a business

right he's kind of making this false

type of dichotomy he's not saying it out

loud or up front but he's implying it

right it's never stated it's only

implied which is interesting

um so blah blah blah let me see back at

the top okay so I'm gonna make a bold

statement right so if you can't make

money coaching you shouldn't have a

business at all right

because it's one of the simplest ways

business models on the planet so this is

obviously going to make you want to read

more well it's like you know if you

can't make money coaching you shouldn't

have a business at all because it's one

of the simplest business models and then

you're like okay dope it's one of the

simplest business models apparently

there's only two steps to making 50

million I want to know what it is I want

to know more

um there's a secret to making it work

though the two-step process that goes

like this step one package your info

with three thousand dollars plus it's up

to refine your step one until it's a

weld oil machine doing that maybe 50

million dollars right so he's obviously

oversimplifying it he had I I know the

dude and he he had uh you know to learn

all these skills he had to hire this

huge team and he had to hire the right

team his team had to be so good that

basically they were the ones who scaled

them from

uh seven figures day uh eight figures

right yeah

um so from like five million dollars to

50 million dollars it comes a lot less

about the CEO and a lot more about the

actual team

and there's all this crazy stuff that

you gotta learn and um it's much more

than a two-step process but obviously

he's over oversimplifying it so that it

can make it seem as easy as possible to

the reader to achieve which is key right

unfortunately for the lazy bunch out

there

um it's a consistency testing and work

right and then he's also reeling him

back right so

you know when you make things sound easy

that's that's how cool and all but you

don't want to make it sound too easy

right because it's like this right

there's two parts of your brain an

emotional side and a logical side of

your brain

and the thing is that each side has to

be

um has to be satiated in order for the

person to want to take action well what

do I mean by that well let's say that

it's an email about hey I'll actually

help you grow taller

um just this one magic pill will help

you grow taller click here if you want

to get it

see a short dude might be writing

reading that he'd be like oh my God I

wish this was a thing because I

desperately want to grow taller so so so

bad right and you can paint out the

dream state you can be like look you

know all these girls will want to get

with you you'll be over six foot

um blah blah blah you'll finally be

respected no matter how good the dream

state you paint out is no matter how

much you make the person want it if you

don't add the logic behind it then

they're not going to click because

they're like oh well this is

this is a scam but then if you say

well this one old uh this one you know 3

000 year old herb is proven to actually

grow the knee cartilages uh in your

knees and add inches to you without any

side effects and uh you know click here

if you want to see more proof or hear

people's testimonial or see it actually

work uh blah blah blah so you have seen

more about how it works now people are

like huh well you know that's actually

quite interesting I do want to see more

about how it works right whereas less of

hey I'll show you how to grow with this

one magic pill click here to buy right

um so that's kind of the the mindset

when it comes to this as well right he's

saying that it's only a two-step process

but then he's like look it's uh you you

just can't be lazy it took consistency

testing and work boom that's it most

people are unwilling to do that those

people should not start a business but

if you commit you're in you cannot fail

are you starting to get it only coaches

online coaches don't need any capital or

experience to get started in that

respect it's one of the easiest

businesses to make six figures doing

reach out to 50 people a day 1500 people

in a month I saw three packages rinse

and repeat do you know

um and then you do and now you're making

six figures the kicker it shouldn't take

more than two hours a day

so to my original Point again if you

can't start one of these most

straightforward businesses on Earth

um

put in a few hours a day then don't

start a business you might need some

help and that's 100 okay

um blah blah and then and then he's kind

of getting into he's transitioning into

the uh call to action right the call to

action being

um you know he doesn't actually leave a

link or anything but he's kind of

warming them up for the next email right

so he's saying you know our program is

fire he's just mentioning his program

he's not even saying you know click here

to get in click here to buy it blah blah

blah blah he's just saying you know have

one blah blah blah we're using being is

because you know this is one of the

earlier emails that he sends to people

so this might be the third email that he

sends to people right so they're not

really warmed up and ready yet what I

mean by warmed up is like you know like

I said you have to build that know like

and Trust before people want to buy from

you right so he's building that no like

interesting he's all those things by the

way I have this program it's really dope

people give it five stars but whatever

you know just just we'll talk about that

later

and then the next emails of course

you're gonna be like you know call click

here to book a call or whatever right

but for now he's just kind of mentioning

it he's just making a product aware

um so yeah

like this is the most straightforward

path of mine

um another review just came in check it

out obviously our shit's awesome

um that's why we created this uh company

you're killing it you rock Tanner boom

okay so that was his email this email is

also is pretty good

um one little gripe I have about it is

that

he's like you know you will not find a

more straightforward path to success

online it's a little bit of a claim

it's a little bit of a of a big claim

um but I mean it's not terrible right

that's not terrible certainly

next up we have uh one more right yeah

we have one more email your hard work is

useless unless you do this

right so

um this is a decent subject line

although it is a little bit long right

so with subject lines you want to keep

them to around 40 characters if you can

um word counts all right 40 characters

this one's 46 right so basically when

you get an email and you look at it on

your phone the

um the subject line can only really show

40 characters before it's cut off right

so ideally you want to make it like less

than 40 right but short is good you want

to make it between like 10 and 20 height

ideally

um so yeah you want to make it as Punchy

as possible so then he just starts off

with question

how productive do you need to be to

start making 10K a month consistently if

you think you gotta work like a 24 7

hustle machine you're wrong and I get it

I used to be this way the 16 to 18 hour

days making peanuts compared to what I

make today lol this thing is

um you only have so many hours in a day

when your brain can operate at its full

capacity if you're pushing until you

fall asleep on your desk you probably

stopped being productive hours ago so

don't do the Dusk Till Dawn grind focus

on being productive enough instead I.E

the amount of productivity that's

sufficient enough for you to accomplish

your goals nowadays I go for months

where half of my day is snowboarding the

other half is gym and some work funny

enough these are the moments I usually

make the most because I give my brain

the rest it needs and when I get to work

I'm firing on all cylinders try it you

won't regret it Max PS perhaps you're

unclear on what activities will bring

you closer to your goals

so you feel like you have to uh you have

to give equal importance to everything

well consider trusting us to point you

in the right direction let's sort out

your productive activity so you can make

money faster and then that's kind of the

CTA where it's like a link right so

again here we have the um the soft CTA

basically where it's like you know it's

in the PS where you said send the email

then he's like by the way if you're

unclear uh click here to talk to us and

we'll help you blah blah blah right so

yeah cool

um

basically yeah so he's also challenging

a belief that most people have which is

like you have to make it you have to be

a 24 7 hustle machine

um to reach uh six figures which is not

actually true this is why right

um I used to be this way I used to work

16 to 80 18 hour days baking peanuts uh

the thing is you only have so many hours

so yeah and then he has his

justification where he's like

um you know your brain isn't operating

at full capacity you stop being

productive hours ago right uh so it's

rock solid advice

um and then he has a self testimonial

where he's like now are you snowboarding

go to the gym barely even do any work

and I'm making more money than I never

used to funny enough these are the

moments uh blah blah blah yeah

exactly so as we can see here like all

of these emails contain value and they

have a CTA of course

um but that's kind of you know how it uh

how they actually get you to open them

how they actually build you how they get

you to build that know like and trust

and get you to buy somewhere down the

line so understand the emails are not

just click here by now click here by now

um it's more comes down to you know

usually giving actual value in the email

itself so some of the basic principles

of emails are Clarity over cleverness

guys I see this one a lot right is that

people want to be obviously they want to

be a fire copywriter they want to

entertain in their emails and blah blah

blah but you want to focus on Clarity

over cleverness especially in the

beginning right reason being is because

when people try to be clever especially

when it comes to writing a lot of times

it just doesn't land right and if it

doesn't land it confuses the reader and

confusion kills conversions confusion is

the number one conversion killer nobody

who's confused nobody's gonna be

confused be like I don't know

what's going on I guess I'll just put my

credit card like it just it just doesn't

happen

um so you want to focus on being as

clear as possible you want everybody to

understand what you're saying right

ideally you want to re right at like a

fourth grade level right so you don't

want to be super

um complicated in your writing notice

that those all those emails were super

simple language right and that's what

you want to keep it as speak with

justification right like I said you have

a logical part of your brain an emotions

part of your part of your brain and they

both have to be satisfied so make sure

that whenever you make big claims or

whenever you make a challenging

assumption or belief that you back it up

with um justification that actually

makes sense to the reader

next is to be controversial right be

controversial say something outlandish

in the beginning or say something

disruptive right so in the first email

that we looked at for example dude said

um dating will make you richer that is

kind of like a controversial thought

right most people wouldn't really have

that and then he's like here's why and

that's why people want to read it sell

it click and not the product exactly so

you know notice how they didn't say

click here to buy something or click

here to get my course or click here to

be in my program no no they all said

click here for a free course or click

here to uh you know speak with my team

and see how we can help you or something

like that right you're just selling the

click you're not actually selling the

product so a lot of time what people do

they're like this product is awesome you

get it now you're going to get this

result you're gonna make this money

you're going to blah blah blah blah blah

but that's not actually what you want to

do next is that we want to sell the

transformation right so

people don't buy a product to buy the

product they don't really care about the

product what they care about is the

transformation so yo I helped this dude

go from this result he was struggling

with this blah blah blah blah and now he

has this results now he you know gets

all these dates now he gets all these

women and now he has a wife or whatever

right whereas before he couldn't talk to

girls he got really nervous and blah

blah blah blah that's usually the uh

what you want to go for

okay so when it comes to Clarity over

cleverness right Community copywriting

is about communicating a message

um to a specific audience that that

message isn't clear the audience may not

understand and take the desired action

confusion kills conversions okay speak

with justification two parts of your

brain emotional and logical both parts

must be satisfied okay be controversial

best ways to scare off potential buyers

is to sound too formal or sorry

conversational before I say

controversial I'm in conversational but

anyways same thing not the same thing

but they both work controversial want to

be controversial and conversational so

the best way is to scare off a potential

buyer is to sound too formal and salesy

speak as though you are a friend texting

another friend exactly so all this

commercial jargon that you hear where

it's like well don't worry because we

can help you

um and blah blah blah like that's that's

stuff that you really really want to

stay away from in a huge like thing that

people get wrong right is they just

start talking like a commercial because

they're like well the commercials do it

so I should do it too right but no right

that's why people that's why there are

no commercials anymore

Netflix you got Netflix and if a

commercial comes on TV somebody's

changing the DM channel right nobody

wants to watch a commercial so it

shouldn't feel like a commercial great

marketing doesn't feel like marketing

great sales doesn't feel like sales okay

so make it sound conversational

focus on the readers fears roadblocks

wants and dreams so we have a diagram

here right and this diagram is beautiful

Picasso level and it was uh created by

Yours Truly obviously okay so we have

fears pains wants and uh dreams okay

feel free to write this down and

basically

when it comes to fears we want to use

all of these four parts in our emails

right and you have to use some tactfully

now I'll show you kind of how to do that

so when it comes to fears right that's

the long-term effects of them not being

able to solve the problem so let's say

someone is uh they're trying to get

girls they're trying to increase their

game with the Shorties they're trying to

get women blah blah what's the long-term

effects well it's kind of like the

slippery slopes all right so paint out

the slippery slope so it's like you know

you try to get all these girls

um you waste a bunch of time you you try

over and over and over again it never

happens eventually you give up and you

get old you know now you're 40 years old

and you know dating is even harder

because you're getting gray hairs you're

getting old and wrinkly no girls really

want to mess with you no more and you

know now your options are either getting

the bottom of the barrel girl where it's

like you know the girl who looks like a

goddamn wildebeest or you end up dying

alone and that's not what I want for you

so I want to show you how to blah blah

blah blah right that's how you kind of

paint out their fears long term the

pains are basically the roadblocks right

the stuff that gets them that stops them

in their tracks so

it's basically like hey have you ever

tried to get all these girls but as soon

as you go up your mind blinks you don't

know what to say you know you're being

awkward you can see that you're being

awkward and it just all crashes and

burns and it's just the most

uncomfortable experience ever and you

know this isn't how dating should be or

it's like you know you're attacking

these girls and they're extremely dry

and they barely really respond they

barely talk to you and blah blah this is

basically where you show them that you

know what they're going through

right so you're very very relatable and

you know exactly you know the problems

that they face reason being is because

if you're able to very very accurately

diagnose

um their problems then they're gonna

trust you to be the one who knows the

solution so I'll give you an example

right and you'll probably hear this

multiple times throughout your

copywriting journey but it's a lot like

a doctor right if you go to the doctor

and you're like hey uh I've been having

this really sore throat and also like my

ear it's it also hurts and it's like

whenever I lay down it gets clogged and

then he's like oh and then you get

clogged and then

um you know you also when you cough you

feel a tickle and it makes you cough

even more and then you're sneezing too

and you're like yeah yeah exactly so

it's like you know he knows that stuff

about you without you even having to say

it your Internet he's entering a

conversation in your mind so you're like

oh okay how do you know that see if

he knows this already you know you have

to tell him and he must know what the

solution is

right so then you're gonna be okay what

is it what is it what's the solution

he's gonna be like okay well if you're

feeling that which is exactly as I

described then you're going to want to

go to do this right you're going to have

way more trust in that person you're

going to want to follow whatever it is

that they say

so

um yeah that's basically where the pains

comes in next is the ones right the once

is basically you know if they didn't

have those roadblocks if they were able

to overcome those roadblocks what would

that look like for them right so now

it's like okay well picture you know I

gave you the

top 10 most effective openers for cold

approach so now you know you don't ever

have to feel scared or go blank about

what to say because I will tell you

exactly what to say and how to say it or

what if we were able to help you

overcome your roadblocks by you know

getting you on daily practice sessions

but getting you on Zoom calls with

beautiful women and having you just like

talk to them raise them up a little bit

so that the next time you get in the

real deal the actual Arena of life

you're not worried anymore and you

actually go ahead and you know start

talking to these girls without being

nervous

right

then that person starts thinking well

damn that would be awesome I really do

want that exactly

and then next is dreams right so it's

kind of like the slippery slope upwards

so it's like you know you increase your

game you're able to talk to all these

girls now you know you have a whole

bunch of dates lined up right even if

one girl does cancel on you it's like

you got three others that are asking you

to chill

um and now you're able to find a trophy

wife that you can be proud of that is

you know your dream person to share your

life with and be your soul mate and blah

blah blah all that mushy gushy stuff

um or whatever right it also depends on

what your avatar is Avatar being the

actual person that you're writing to

right so

yeah all things considered

uh yeah that's basically how to use your

fears pains wants and dreams in your

emails right so it's important to uh to

know all that and your emails and your

copy in general okay next up

you want to sell a transformation out of

the product so people don't care about

the product

um nobody's gonna buy your ad machine

because it has a three three year

warranty or because it was made out of

titanium they buy because they want to

abs fast without working without working

too hard

know your avatar well so understand your

avatar will help you write effective

copy do your research and get clear on

their daily life so what are their daily

struggles what do they do on a daily

basis right so I'll tell you an avatar

you probably have no idea about like

let's say it's a

Airbnb uh renter right I don't know how

he looked like what his struggles are

maybe it's like you know he wakes up

every day and he's like well I have

to go look for all these rental

properties but it's really really

difficult because you know I always get

outbid or something right I don't really

know what their struggles are but I

would have to figure it out I have to

figure out by doing my research now

let's say you know I struggle that we

probably both know is like the young

teenager dude who wants to start making

money online but there are all these

different types of ways it's really hard

for him to actually get information on

how to do it and whenever he tries to do

it it just feels like he's making

absolutely no progress he's made zero

dollars he's tried all these things

before

um and it's really difficult for him to

actually you know commit to something

example

right so that's where knowing your

avatar will actually come in very good

handy and the next is that not all cell

emails are selling emails

um so you know a lot of people say well

I get these promotion emails all the

time and I never buy anything from them

does this copywriting thing actually

work does this email marketing thing

actually work

right and this is something that I often

hear from beginners and providing

genuine value

that will help your readers is the key

to getting them to open Future emails as

well as build the know like and Trust

factor with you okay so like I said you

want to lead with value and promote

almost not at all right you're basically

selling without selling because you're

not selling in the emails you're selling

the click not the product and if they go

to a landing page or they go to a video

or something that's what actually does

the selling

right so next is urgency slash scarcity

right so some people need that extra

nudge to actually go ahead and buy or

take action so highlight a genuine

reason for why they should buy right now

be truthful and honest when using

urgency and scarcity so this is big

right anybody can use urgency or

scarcity being like Oh there's only

three spots left or oh

um you know the sale ends in in three

days blah blah

super easy right and those aren't wrong

but they're very cheap ways to use it

right and the thing with urgency and

scarcity is that essentially it's like a

threat it's a threat saying that you

know if you don't act now you're going

to miss out

and a lot of people there's nothing

worse than like an empty threat right so

picture your beef and online with some

dude you know you're kind of trolling

him blah blah blah and then he's like

bro I'm gonna come up and kick your ass

and you're like yeah okay bro whatever

like yeah okay bro whatever you don't

take it seriously you know you can

almost lose respect for him because he's

like bro you're just talking out of your

ass no you're not gonna you're not gonna

do anything right

um because you know he he probably lives

across around the world or whatever but

let's say

he sends you your IP address where he

sends you your home address now you're

like this dude knows my address

that's creepy I might start to stop

talking to him right it might you know

look be looking over my shoulder but

let's say he sends you a picture of you

leaving your house one day now you're

like this dude is like I gotta call

the cops right because this is a serious

threat and that's what you want to be

like you want to give somebody a serious

threat how do you do that well you

strongly justify it so for example

when it comes to uh it's really easy to

do it with things like with with markets

right so with stock markets are with

um real estate market so let's say if

it's in real estate markets let's say

you know it ends email with you know and

you're going to want to learn how to do

this real estate thing as soon as

possible reason being is because we all

know that real estate is soaring high

right now and a huge crash is coming I'm

talking about 2008 levels of financial

crisis where everybody's going to be

selling their homes for dirt cheap and I

want you to be in the position to where

you're able to buy up all of these cheap

homes so that in three years five years

ten years when the market is flying high

and soaring again you're going to be the

one laughing to the bank but that's only

going to happen if you act now because

if you act too late you know you'll be

you'll be the one who I don't know

um buys at the top and is forced to sell

at the bottom during the next crash and

I don't want that for you so don't wait

around and get in now because you know I

don't want you to mess this huge

generational wealth transfer that's

going to be happening

for example right just an example off

the top of my head that's how you could

actually create real urgency and

scarcity of like okay well now it's the

legitimately best time to buy or get in

or learn or whatever

okay next so to click on the product

um yeah the sales page is what does all

the heavy lifting basically what you

want to do is leave uh Intrigue that

makes the readers want to click right so

basically the whole email is like a

treasure chest map or treasure map right

and the x that marks the spot is just

through that link right so that's where

the people actually get the value

or get the Intrigue or whatever right

next what you want to do is get inside

your reader's head one of the best ways

to persuade people is to show them that

you understand their problems because if

you understand the problems and that

you're an expert uh it shows that you're

an expert on solution right like we said

about with the doctor example

and next of course we must understand

the economy of words okay so say the

most with the least amount of words

right so if you can say the same thing

in three sentences it only takes me half

a sentence then you know that copy that

takes half a sentence is much much

better okay so you want to respect

people's time and attention Okay so you

know we all live know that we live in an

attention economy and that people's

attention spans are shorter than ever

right you know tick tocks and all this

other stuff people only really want to

look at something for five seconds and

you know they wanted to be a video so

that's super easy to consume so you want

to make your copywriting super super

consumable right because people don't

really want to read a whole bunch of

crap right so make it nice and

consumable

so example

now I'm going to show you how to get

more copywriting clients in less time

with these new Outreach methods and

strategies or more clients less Outreach

here's how

right if we were making like a headline

for example you would want to use this

one down here

so now we've got to talk about writing

your first email because I've showed you

how to write some copy right an email

copy is the easiest to start with

because it's just boom and small there's

a lot less spaces to mess up than if

it's like a big long sales page or

something else crazy you want to make it

nice small and short and concise and

it's just super simple and easy okay

so go to a course or a program that

interests you so let's say you know you

like to go to the gym go check out

Brandon Carter's course or let's say you

know um

you're really into cooking go check out

a cooking course or whatever and create

an email for that right so create an

email kind of like the ones that we went

over kind of like the like about the

products that I showed you as well

um now once you write this email right

uh you want to

actually go ahead and submit it to the

Discord right I'm going to show you how

to do that later on but again like I

said you know feedback is super super

important here so I'm going to show you

how to get that as well right so how to

write your first email we're going to go

over some structures here as well so

that you you know I make it I want to

make it as simple as possible for you

guys so we have three structures we're

going to go over and that is

dicpas and hso

all right all right so

disrupt intrigue and click okay so

disrupt Intrigue and click is a lot like

the one where I showed you guys where

it's like you know making getting girls

will make you money

right that's disruptive it's disruptive

because it's like whoa I didn't

think that or that that's a challenging

belief that goes against what I already

have in my mind so I want to know why

right and the Intrigue is the

justification and the testimony where

he's like well why is because you know

it creates you know communication skills

is communication skills can be used in

business can be used basically anywhere

transferable to any point in life don't

believe me well

I've done it I've been able to do this

this and that then next is a click where

he's like by the way if you want a whole

free course 35 minute course on how to

do this click here and I'll show you how

and that is basically the

um the whole structure of disrupt entry

and click next is problem agitate in

solution

this is basically where you get very

relatable on the problem and talk about

how it shows up in their life then you

agitate it right you're like okay this

is your roadblock and then you agitate

it by going back into the

um the fear state that we talked about

yeah the long-term fear state that we

talked about where it's like okay well

if you don't ever complete these um or

help these roadblocks you're going to

end up here and then you talk about the

solution the solution is basically like

okay well you know it all really comes

down to having a three-step system in

place so that you can actually get girls

um and if you want to know the three

three-step system actually made a whole

video about it go here to look at it and

in the video it's like yo this

three-step system not teaching my course

and by click here to buy it right that's

an off the head freestyle example right

so the problem is like look

um I know you have a lot of trouble or

not not I know you have a lot of trouble

but look a lot of people have a lot of

trouble talking to girls because you

know they feel like they feel they feel

like they never talked to one before

they just don't have very much

experience so even the thought of

talking to a girl makes their palms

sweaty and you know just makes them

nervous and makes their heart beat

faster right and the thing is that a lot

of people

um and then if we go over to the agitate

section would be like okay well the

thing is that a lot of people let this

you know crippling anxiety when it comes

to girls determine their whole life and

rule over them

so they end up not even trying to

approach these girls this greatly

destroys their social life basically

making them a Hermit then they live in

their mom's basement they never get any

shorties and they die alone but in the

solution there is a way to solve this

guys I want to help you get over your

solution when it comes to talking to

shorties

um because I want to help you actually

do it in a in a safe environment where

you won't actually get you won't get

slapped or you won't you know get called

a harassing Pig on the street just for

going up and talking to a girl because I

want to show you a way that you can

actually talk to girls online

to um build your skills example so that

was a whole that was basically a whole

email off the top of my head

um that follows the problem agitate

solution framework next of course is the

hook story and the offer right

so this is one of the harder ones right

so I would say probably pick one of the

first two but this one's good to

practice and know for the future reason

why this is so hard is because a lot of

people you first of all have to know how

to tell a story and you have to know how

to make people care about the story

right because just because you tell a

story nobody gives a right nobody

is sitting around talking saying damn I

wish I could read a story from my email

right now right so you have to make

people care about the story first of all

next is that you have to tell a good

story right and that is really hard too

right so I'll kind of go over how to do

that and then you have to tie it into an

offer which is again not that super

simple so

the hook right the hook you want to

always mostly always add in a what's in

it for me right remember how we talked

about that what's in it for me you want

to include a reason why the reader

should actually care right so okay

um I really like

so so I want to show you I want to show

you how I made 50 million dollars for

example right here's how I was able to

make 50 million dollars with just two

simple steps

right because you know a lot of coaches

really struggle they struggle with you

know trying to run ads trying to run a

Facebook group trying to do all this

stuff but none of that really matters

unless you have this two-step process in

place right and see there what I did was

I added a whole bunch of reasons as to

why this two-step process is awesome and

not none of the other works right

none of the other stuff that you know or

use Works unless you actually are dialed

in on this two-step process and it goes

like this right

and then in the story it could be like I

was a struggling coach right I I tried

all these things right and and you when

you're talking about the story you have

to be very tactful with it right so when

you're talking about your story you

basically all you want to do is sell a

transformation so in the beginning of

the transformation you want to strongly

identify with the reader so I was you

know

um I was just online searching on

YouTube trying to find ways to make

money online I saw stuff like you know

stocks but I didn't really have any

money to to start with I saw stuff like

Drop Shipping but that seemed like

everybody was doing it and it seemed

really scammy people said that they were

making like a million dollars in a month

and it just didn't seem real to me and

then there was other things like uh

crypto but then you know crypto was

crashing and then I heard all these

horror stories and it really scared me

away from it so I was stuck there

sitting there and wondering what is the

best way that I can make money and then

I came across

copywriting or coaching or whatever

right

and it really uh you know shed new light

on the situation and I started it and

you know I was still struggling with it

but once I found this two-step process

it really helped me the two-step process

is to one do this to do this right and

then that's the whole hook and that's

the whole story right so I told I showed

them the transformation I strongly

related to them and I showed them what

actually helped me I gave them advice

and I gave them value and then the offer

and then the offer is like you know if

you want help doing these two steps

because they're much easier said than

done why don't we hop on a call and I'll

show you exactly you know how I

implemented them in my business then you

hop on a call with them on the call

they're like okay they give you some

value and then they're also like do you

want to work with us the person is like

yeah sure let's work with each other you

made a sale boom boom bam and it's all

done that's how a whole hook story offer

and a whole sales funnel basically is

all laid out for you

that's how you would do that

next

sales pages so why do they work so well

so that's basically how to write your

first piece of email copy right so when

you write your first email right after

this video of course you know write it

down for your homework I'll remind you

again at the end but you write your

first email and then you want to submit

it to the free Discord group that I have

below we are at like almost 3 000

Discord members currently at the time of

making this video and you know people

are posting their copying there every

single day and reviewing copy so if you

want to get really good at copywriting

really good at writing emails get in

there read a bunch of copy right because

there's an unlimited amount of

copywriting in there and you can also

submit your copy and you will get

feedback from professional copywriters

some of the dudes in there making four

figures a month you know three thousand

four thousand dollars a lot of dudes in

there are making money and we also have

some six figure copulators in the

reviewing copy as well so make sure you

do that so just write it down write some

emails uh that you're gonna write some

emails and you can submit them to the

Discord and also while you're there to

introduce yourself because I mean the

community is fire and knowing a whole

bunch of copywriters who are in the

exact situation same situation as you is

of course going to help you on your

journey

next we have sales Pages man so why do

they work so well well sales Pages

convert more traffic into leads they

convey the real benefits of the product

and they use emotions to make the reader

want to purchase okay so when it comes

to sales pages right what we want to do

uh well let's say that you get a

thousand people to go visit your site

right and the copy is crap well let's

say only five people apply five people

out of that one thousand but then let's

say like the copy is really good and 50

people buy out of that one thousand you

just made 10 times more money just

because the copywriting was good right

and that is another reason why sales

pages are so important why copy on sales

pages are so important and why people

are willing to pay the copywriters the

big bucks to actually do this stuff

and now we're gonna hit up a sales page

breakdown this is sales page number one

right

um so as we can see here 999 plus

ultimate chat GPT prompts for

copywriting unlock all the hidden

features of chat gbt to save countless

hours of all of your copywriting related

work tasks 180 plus tasks 999 Palms copy

and paste prompts blah blah blah risk

free 14 money back guarantee right so

another thing to that you're going to

have to understand right and I don't

really expect a lot of people to get

this right off the bat right because

it's kind of an advanced not Advanced

I'd say more intermediate thing is that

you know when it comes to sales page and

stuff so this is a sales page for a

commodity for a uh product right whereas

other things are sales Pages for a

service or

um you know consulting or coaching or

mentorships or courses or anything like

that and those are a little bit

different right so we're going to go

over a couple different ones here so

you'll actually get the gist of it but

um yeah this is what it comes to making

a product so it doesn't have to be too

sensationalist right it just is like

save countless of hours with

copyrighting related work tasks that's

the main point here right all it's going

to do is save you the hours

here's a shocking statistic

um

2964 hours this is how much time an

assistant can unlock per day by wait

well per year I was like 2 000 hours per

day some may not enough there per year

by utilizing cat TBT to its full

potential right so basically it starts

off with the lead as a huge amount of uh

value right the huge amount of what's in

it for me

um another thing that I might even do

would be like you know imagine how much

money you can make with 200 2964 hours

right take your hourly rate let's say

it's even 10 bucks if you make ten

dollars an hour that's an extra thirty

thousand dollars a year

just because you're using the AI thing

right

um

so boom right so that's basically how

you paint the value of what you're

trying to give them

productivity comparison copywriter is

not using AI copyright is using AI you

know they're doing better obviously

charts AI will not replace you a

copywriter who is using AI will

a shocking fact we found that an average

copywriter is utilizing only three 3.2

percent of what's actually possible with

chat CBT

so that's what they're using but here's

what it can actually do

it's not your fault you get mediocre

results you don't know which props to

use that's why you need to know exactly

which prompts and questions uh to use

for chat tvt for copywriting related

work um yeah I personally wouldn't say

that's why you need to know uh you know

you're kind of telling them what they

need to know not really the best

practice

um but yeah

this prompt pact is is your opportunity

to unlock all the hidden features of

chat GPT

um how everyone else does it you know

the bad stuff how we do it the good

stuff

instead of the guesswork we can simply

copy and paste these exact prompts

um with this we're able to save

countless hours of manual work here's

how and then there's some testimonials

there's some other stuff right so

and it keeps going there's lots of stuff

here

um but yeah basically we get the gist

we get the disc so you'll notice how

they actually highlight the benefits

right and how they actually justify it

as well so here's the statistic 3.2

percent right they're being very

specific with their reasoning and you

know they're really proving it to you

you know here's how you here's why you

really uh need chat GPT

so boom that is the first sales page and

then next up we have performance golf

Zone the legendary golfing structure

instructor Martin Chuck who's given over

50 000 lessons to struggling amateur

golfers finally releases his simple

balls striking secret so you can never

miss again while eliminating fat shots

thin shots and Miss hits adding 15 to 25

yards of accurate distance and the

confidence to make perfect contact in

just 10 shots on the Range no matter how

long you've been playing the game damn

so I mean yeah that's a uh that's a

headline and a half right there I'd say

that headline is too long most of them

you won't see them that long

um but yeah he's saying a lot a lot a

lot here

so you know legendary golf instructor

says his name who's given over like

yeah there's quite a lot right so you

this this you could literally split this

up into two completely separate

headlines and they'd probably be good

because everything in here is good but

he's just adding a lot of

um so that's kind of like my my feedback

on the headline and then of course it

has a video sales letter here right so

you know this is where a lot of people

will go because obviously they'd like to

watch more than they like to read right

but you know just going over the

headline kind of gives us because the

headline is the most important the most

red piece of copy on the whole page

right that's good that's where 90 of

your results are going to derive from is

the headline everything else is like

important but it's not nearly as

important so yeah and then next up here

we have float TV right smart foldable TV

on Wheels watch tv anywhere you like no

chords needed coming soon blah blah blah

right so what is float TV well take your

pick of where you want to watch your

favorite uh shows with flow TV enjoy

unlimited portability adjust viewing

angle and an unparalleled entertainment

experience thanks to built-in Wheels

self-locking stand and all unlimited

adjustability you can achieve the

perfect viewing angle whether you are

lying down on the couch or sitting

comfortably go ahead get cozy and then

yeah kind of see here so that's

basically what sales Pages do right they

kind of give you these awesome little

hooks where it's like what is float TV

and then you're like okay go ahead get

cozy and then TV on the move so it's

basically highlighting each one and it's

kind of giving you this one little

bite-sized piece of information and then

it expands on it right

cinematic quality blah blah touch

Limitless possibilities and it's also

touch screen which is dope it's only 500

bucks which is also pretty dope so yeah

that's flow TV okay everybody so that

was our sales Pages all right that was

your first real breakdown of some copy

and don't worry if you know you still

might have some questions whatever like

I said you can go down in the comments

and ask where to get started or how to

get started if you had any questions

about what we spoke about and also

I'm gonna hook you guys up with so much

more of those like it's crazy I have so

many hours of of breakdowns of some

awesome sales Pages some not so great

sales pages that maybe we could fix up I

show you exactly how to do that and

everything so

next I want to talk to you guys about

building your own swipe file crucial

okay completely crucial Okay so

if you're looking for emails to study

and breakdown you have to sign up to

email lists okay so basically you give

these creators or these businesses or

companies your email in exchange for

usually they have like a free resource

right so for example even I have a

newsletter an email an email list where

I send people advice on how to get their

copywriting career started so basically

if you download the ultimate Outreach

Playbook which is in the description

which we're going to be talking about

more a little bit after but if you

download that then you'll also get more

emails of resources and things in your

email sent directly to you and you can

also see how I write copy and how I give

value

um

the best way to improve your copy is to

consume it

and analyze tons of it okay because

you know you're going to see very very

common Tendencies right and when you're

able to see uh and be more familiar with

how most people write copy it will give

you a much better understanding okay a

much better perspective rather than just

you know

um I don't know just sitting there in a

vacuum writing some copy all day you

don't even know if it's good or not and

you don't even really look at much other

copy and yeah right so you need to study

and practice it just like in athlete

studies and practices right they'll sit

there and watch game tape all day right

where it's like you we we got to do the

same things as copywriters we gotta sit

there we gotta analyze and uh and see

how we can replicate okay so here's how

to actually build your swipe file going

deeper into so one

take note of any sales Pages or ads that

you see so you most likely see ads all

the time on things like YouTube If you

don't have YouTube premium because

you're still broken April that's okay I

get it it happens I remember the back in

the Brokey days sitting there watching

ads Goddamn Jesus Christ man their eyes

were crazy

um but you know what it happens it

happens

um so it but but if you see any of those

ads now instead of just being like damn

now I got to sit through this this ad

now you can be like okay well damn let

me break this down let me go look at the

copy see what they're saying why they're

saying it and what angle they come at it

from right you have to learn to be more

perspicacious when you're just looking

in general at the world at media at

social media at posts at YouTube videos

at everything of okay how do they get

you hooked in how do they keep you

intrigued throughout the whole video and

what do they tell you to do at the end

right and why do they tell you to do it

and right you just gotta really look at

things differently you got to put on

your cup be wearing sunglasses at all

times next

like I said sign up to a bunch of email

lists if you want to see how to write

the best how to write copy and get

access to the best Outreach strategies

in copywriting click the link in

description to download the ultimate

Outreach Playbook because you'll get on

my email list where you'll be able to

see how I write copy and I also give out

tons of more value just like this and

it's just it's just a

win-win-win-win-win like everybody's

winning here like he's get so much

um and they say we're not even close to

done yet but we have so much more we

haven't even touched the juicy stuff yet

right okay so we're gonna keep going

we're gonna keep going

um get unlimited copy resources guys

visit the copy submissions tab in the

link below in the Discord group right so

you're going to join the Discord group

um answer a couple questions like three

questions go through answer it then you

can go to the copy submissions tab

watching others get their copy critiqued

it's a good way to level up your

copywriting skills and you'll find tons

of copy with critiques and suggestions

right so that's one of the best ways to

learn again

let's just go through there's so bro you

have an unlimited Fountain of

copywriting that you can just look and

um critique yourself you can see other

people critique it you can also get your

own critique right so it's it's very

helpful for everybody right

[Music]

um

so and also more copywriting resources

so you can also check out the

um resources section of the uh of the

Discord server where I do literally like

I'm talking like over 10 hours of

breakdowns of advice of everything when

it comes to copywriting right I do q and

A's I do all of that right so so much

value is ridiculous

um

with that alone you're guaranteed to

make money okay there's like like I said

after this you have every single source

of information you could possibly have

all you need to do is consume it

implement it properly and you you can't

lose you cannot lose I'm giving you

everything and it's completely free I

know it blows my mind too I don't know

it's great

okay and now

now we're getting into the good stuff

the the juicy the nitty-gritty mastering

Outreach what most beginners struggle

with when mastering Outreach okay so

this one's huge guys

because what most beginners struggle

with

is

you know what we're just gonna we're

just gonna go right into it okay I'm

just gonna go right into it they don't

understand traffic versus conversions

they don't track their process and they

don't have an abundance mindset okay but

I teach you when doing Outreach you have

to understand traffic versus conversion

you have to track your process and you

have to have an abundance mindset okay

so what is traffic versus conversions

first of all well I'll show you okay

this beautiful illustration below is is

basically traffic versus conversions and

what I mean by that is as you can see

that is me down there at the bottom

as well as clearly

um and then that's some other dork at

the top right you see when outreaching a

lot of brand new beginners what they

want to do is they want to spam out

their Outreach message or whatever and

try to get lucky right even if they do

something like personalize the first

line but they still don't really do

anything to it right they just change a

few words here and there that's still

focusing too much on traffic over

conversions so what do I mean by that

well

here at the top right this used to be me

okay this used to be me I would do

50 outreaches a day which would take me

a long time like a very long time

you get a reply rate of one percent okay

so one percent of those 50 meaning that

I would get 0.5 replies meaning that I

would get a reply every other day so one

day no reply next day a reply and one

day no reply next day reply on average

that's what my reply rate was looking

like

okay but then I started focusing more on

conversions what does that really mean

well

let's say that

um you know a hundred people come to

your uh sales page let's say for example

100 people come right but nobody buys

that means you have all traffic but no

conversions right it doesn't matter if

you give a thousand people there a

hundred thousand people there a million

people there if you have no conversions

right your your sales page doesn't

convert you're not going to get any

sales but let's say you have the best

written sales page ever right it would

convert like crazy but you can't

actually get any traffic into it right

nobody actually comes over and sees it

but if they did they would buy right

away because it has a high conversion

rate but nobody ever receives it well

then you have all conversions no traffic

and really what you want is you want to

strike a balance between the two and

most people

Focus way too much on traffic so as you

can see after I learned this fact I

would Outreach for 15 15 times a day now

those 15 times right

um a day would take me a little bit less

than I'll reaching 50 times a day right

so I put more work into each Outreach

this ended up with me getting a 30 reply

rate out of that 15 and actually getting

4.5 replies on average

um on average compared to the 0.5 I used

to get basically nine times the replies

I started procrasting literally almost

10x

just because I was focusing on

conversions over traffic

um and obviously the question is well

what does that even mean how do I do

that in my I wish don't even work but

don't even worry you're pretty little

we're about to go right into it bro

um next of course uh for the Outreach

principle it's a Tracker progress man

track your progress very very important

and people will always come around and

ask it's a very new very beginner

question right so please don't bother

answering it or else people will

understandably get bothered by it okay

because you gotta understand people

always come around talking about well

which one's the best which strategy is

the best Outreach strategy

um

what has the highest conversion rate

blah blah blah

I literally give you a selection of the

best are we strategies on the planet

right and I give them out for free and

you want to come around talking about

which one works best and the reason why

people say that is because they don't

want to do the work they understand that

to find out which one is the best they

need to send out a bunch track uh track

it right and now they have a control and

then take another album strategy track

that

and now if that does better or worse

then that will tell them without a

shadow of a doubt which one actually

works better but they want to skip that

and be like okay just give me the which

one I should do right so when I give out

some are we strategies right

try one for a long period of time right

I'm talking about like a month or so

and go go hard at it

and track your progress

and then afterwards try something else

track your progress with that and then

you will have a definitive answer and

you won't have to trust nobody's word

about what to do best right because what

a lot of people do is like I said is

they do a lot of stuff right this is

where they mess up and this is the not

sexy stuff right sitting there filling

out a spreadsheet is not that's not what

you see when you think about

entrepreneur right you you see the

Porsche and riding around in the Whip

and and chilling in the goddamn

Penthouse and but you don't see

them sitting there filling out a damn

spreadsheet but that's which is what it

is man right this is what's going to

separate the boys from the men you have

to track your progress otherwise

this this is just a lottery ticket to

you you're just trying to get lucky

right and that's not what we're trying

to do here because we need to come up

with a repeatable process to always get

clients because it's not enough to just

get one client right because that one

client probably probably asked and just

being completely honest probably not a

dream client that you won't work with

forever

right

so you're going to want to have a

reliable system in place and strategy to

where okay if I want like literally this

is me if I wanted a client next week I

know I need to do this many outreaches a

day

uh do this many you know

um this I would get this many replies

and I'll get this many sales calls and

I'll close a client or two on average

and I already know how I would do that I

choose to get a client or not not just

I'm sitting out there uh sending out

outreaches willy-nilly not even knowing

what I'm doing right so that all comes

down to tracking your progress okay

next is to have an abundance mindset

this one's huge

because I see it all the time what dudes

do is they come in the they come in the

general chat in the Discord and they're

like oh bro let's go I just got off a

sales call and I don't think it worked

out I messed up this is copyright and

things so hard man

don't worry about it bro you mess up

with the client like bro I've I've

messed up some good clips some good

deals before bro like I was in the

position to win completely mess it up

because I just wasn't ready

but I didn't give up I didn't give up I

kept going and um

you know it ended out just everything

started working out right so having

abundance mindset bro there are dozens

and dozens of clients who are sitting

around waiting just waiting for you to

outreach to them so that you can write

their copy make deals with them and

everybody wins right but you have to

have an abundance mindset so

someone's giving you trouble or maybe

you work with them for a little bit they

didn't like you or they didn't like your

work and it didn't work out or blah blah

whatever happens you get rejected

whatever just have an abundance mindset

think about all right next

who am I going to next what am I doing

next because there are there are so many

clients out there it's ridiculous

okay

um so what's the best Outreach method

the ones that works for you so pick an

approach and test just like it went out

went over right because each Outreach

method might work different for

different people who are indifferent

sectors looking for uh looking for

clients on different different platforms

like everything right so there's not

really a definitive answer you have to

go out and figure it out for yourself

so yeah don't be afraid to do the work

man A lot of times people overthink and

underdo

but you need to flip that you need to

start under thinking and overdoing just

just just say okay well dope tomorrow

I'm just gonna Outreach like crazy boom

done

even though I might not know what I'm

doing it's like fine just go out there

and and gather data because once you

start doing it now you'll know okay well

I know that this don't work so it's time

to try something else

and uh that's how you really get your

answers

and a lot of copywriters get one itis

right so that's what it comes down to

having an abundance mindset they're like

oh well you know I want I worked with

this client this client's the one this

client's one that I'm gonna get with

them they're 2K 3K a month retainer and

then I'm gonna be able to quit my job

right and they yeah then they get like

their eyes focused on just one person

and then maybe it doesn't work out and

then they're heartbroken almost like a

girl right it's like their first it's

like their first love and a lot of

copyrighters go through it I went

through it as well like I said

um but yes there is an abundance it

takes time to get your first retainer

client don't let close calls rejections

slow you down and understand that there

are clients for everyone man A lot of

times copywriters see somebody else win

or something they're like oh damn this

dude took a client that could have been

mine blah blah blah I remember back when

I was making

when I was just first starting out right

and I was just first starting to put out

videos and tell people how to get

clients right and my buddy who hadn't

had any clients yet he was like oh bro

don't do that they're going to steal all

the clients like if you help all these

other people get clients then you know I

won't be able to get any clients and I'm

like look bro that's the scarcity

mindset type stuff there's enough

clients for everybody you want do you

even know how many businesses there are

out there man come on now

okay the money is in the follow-up next

principle

only two percent of sales are made from

the first point of contact when it comes

to sales calls you could be missing out

on 98 of sales by not following up come

from a different angle and provide value

on every single follow-up so

when it comes to following up when

you're doing Outreach okay

like we like we said

bro follow the money is in the follow-up

it's very very rare that you're just

gonna get a retainer client get a couple

thousand dollars a month just off your

first Outreach right you're gonna have

to average to them they're either going

to ignore you or say no you're gonna

move on with your life you can come back

follow up with them Yo by the way

something else boom right and every time

you want to come from a different angle

and provide value so

this is something that you know I

learned the hard way and most people

learn the hard way

um and now I it's one of the integral

parts that I teach so that you can avoid

it right

if you want to avoid people cursing you

out and getting mad at you for

outreaching to them and following up

with them then it all really comes down

to this and that is coming from a

different angle and providing value

every single time you see

what a lot of people do is Outreach

right and then they'll say a sign of

reply and be like hey did you see my

message hey did you see the email that I

sent you hey did you see this hey bro

I'm still here hey I think you forgot to

reply and that's extremely annoying

right that is extremely annoying so what

you want to do is follow up

um from a different angle provide value

every single time

and what I mean by that is maybe the

first Outreach you say hey I made you

some emails you want to check them out

and then they either ignore you or say

no like okay well a couple days later be

like hey I made you this video

about some things that you might be able

to change about your sales page that may

help it convert more

um can I send it to you then they might

be like yes or no and if they say no

again it'll be like okay fine leave come

back a little while later you give them

something else right so

um just by doing that coming from a

different angle each time then you're

not being annoying and by providing

value you're also not being annoying

because you're showing them that you're

putting actual effort in and not just

you know sitting there bothering them

right

right the next 4D Outreach principle is

to start with an lro which means a low

risk offer okay when you go to these

businesses you want to do a low risk

offer because you know you have to

understand the their perspective as a

business owner if they start paying you

a thousand two thousand bucks off the

bat monthly then they're stuck paying

you that even if your stuff isn't worth

that they can't be like okay well let's

do 2K this month next month rolls around

they're like all right well it didn't

really you know give me the ROI let's do

1K this month it don't really work like

that so they want to start very low

because if you start low you can go up

in the future but you can't start high

and go back so they and they understand

that okay so you want to start with a

low risk offer to get your foot in the

door once you're working with these

people at a low risk offer then you can

show them that you're dedicated show

them that you can actually show up on

time do what you're told

and and you you know you have a high

work ethic

and then this is something that's

actually going to help you gain that

experience people ask me all the time

Tyson how do I get copywriting clients

with no experience well step number one

is to get get experience bro it's like

asking yo Tyson how do I Get Swole

without getting in the gym Tyson how do

I get chicks if I don't have any game

well get in the gym start getting some

game how do I make money if I don't have

any skills get some skills like

what are you talking about bro it's it

like you gotta and this is another

another principle that I need to show

you guys right another one of my

teachings is that you have to go through

the steps quickly you have to go through

all the steps quickly as opposed to

trying to skip steps right a lot of

copywriters come in this and they're

like okay I want to get my first 2K a

month client I'm just going to swing for

the fences on every single sales call

and every single everything because I

want to make progress as fast as

possible

that's not how you want to do things you

want to be like okay I want to get my

first client then once you get your

first free client or low risk offer

client it's like okay I want to get my

first maybe I don't know four figure

month you go get your first four

freaking month and you're like all right

I want my first retainer client you go

get your first retainer client then

you're like okay I got my first return

client now I want to get multiple

retainer clients and then you get

multiple retainer clients and then

you're at 10K just like that instead of

being like all right well

let me just look for my first 5k a month

client don't no no

because nobody in their right Minds is

going to sit there and pay you 5K when

you clearly don't know what you're doing

you don't have any experience I mean I'm

sorry it's just facts okay and you will

make progress faster going through the

steps all the steps than sitting there

and trying to trust me bro trust me I it

took me longer like I said longer than

most of my students

to reach my first retainer clients and

reach 10K a month they did it way

quicker than me because I know the game

now and I showed them how to do it but

me I I trust me I tried I saw if it

worked or not it didn't

it didn't okay so focus on getting that

first experience

um out of the way start uh and that at

the start it's best to work or for free

or for commission right so you can say

well okay well I do like 10

um of the revenue gotten from emails or

15 of the revenue gotten by emails and

then we can do it like that okay don't

skip steps just move through them faster

use results as leverage to scale your

clients exactly so

once you work with somebody for cheaper

for free and you get them good results

maybe you're able to use a testimonial

from them or you can just use that

results use those results for your

future your future work right because

they're going to ask you probably like

what kind of things have you done before

who have you worked with before blah

blah blah blah right and if you have if

you say the right names right you name

drop and you you give them the results

that you got then boom you're already in

it's that easy

the next 40 Outreach principle is to

build yourself a profile right I built

mine on Instagram right most businesses

have a social presence you can use their

IG as a business card right and that's

exactly what I did to actually go ahead

and get my clients and you can build

trust Authority and social proof most

copy videos do not do this guys

I remember

when I was first reaching blah blah I

got on one of my first sales calls

didn't close them spoiler alert but

that's not the point one of my first

sales calls and he one of the questions

that he asked and like had prepared was

like why does your Instagram not reflect

what you do right because I was just

using a random Instagram account at the

time

had nothing to do with copywriting and I

was like you know oh I give him an

answer like oh well I'm just more

focused on getting results from my

clients instead of posting on Instagram

but they it adds so much trust to just

have that public profile as a business

card

right you don't need to be a

influencer you don't need

to be Kim K with 3.5 mil on Instagram

literally just a hundred or a couple

hundred is enough with a couple pictures

and posts on there about copywriting and

maybe a couple of results on there or

something and that goes a long way man

it goes a very long way because it

proves that you're a real person it

proves that you're an actual copywriter

and not just trying to scam them it

proves uh that you have gotten results

before right so it shows that social

proof right you just show what they want

to know and it just does most of the

work for you okay

and next is to have a personal

relationship with clients build a

personal relationship with clients okay

the best thing that you can do in your

career okay and your clients will want

to see you win and you'll get

testimonials and referrals okay this

one's huge

you want to

always over deliver for your clients

right like this is where this is what

separates the boys from the man man the

guys who really go above and beyond

for their clients and really put in the

work are the ones who are going to win

long term right

um because these clients man like

they're usually some submerged dudes

right some rich dudes and rich people

are the nicest people that you'll ever

meet and they are going to see

themselves in you right because they

started their business from the ground

up too

I know what it's like they get it so

when they're talking to you they're

speaking with you they see themselves in

you and they're going to want to like

you and if you build that relationship

with them right that's more of like uh

you know not like oh hey bro I'll pay

you a hundred bucks for a testimonial

like they would hate that they would

literally hate that because first of all

100 bucks means nothing to them second

of all if you give them great results

they'll want to give you a testimonial

you don't have to ask for it or beg for

it like like that's just weird right

that's a business relationship but if

you're like hey bro would you mind

giving me a testimonial and they're like

yeah man

um and they give you a written

testimonial and a video testimonial and

they're like if you need anything else

let me know hit me up

um and then that's that's how you want

to do it and this will lead to you

getting testimonials getting referrals

right so like these business owners know

business owners so you think when

they're out out of golf golf Excursion

or something but some other business

owners are not going to mention hey yeah

this email

uh this this dude this copywriter

um it was doing my email marketing for

me or wrote my sales page and it got me

this result it got me it made me like an

extra 50k do you want did you want his

contact to be like yeah for sure man

and then you'll just Spread spread like

wildfire and not that'll just be all you

man that'll be all you

um you have a monopoly over the game

you'll be killing it all because you had

a personal relationship you focus on

that personal relationship rather than

any business relationship okay so here's

what the process really looks like when

it comes to outreach okay first of all

we want to pick a niche next we want to

find suitable prospects with an offer

next we want to outreach and track then

we get on sales calls and then we

deliver the results to the clients and

make profit boom it's really that that

simple right simple not easy but I'll

show you exactly how to do each

so when it comes to

um a a niche right there are really big

three big niches and that's health

wealth and relationships so what you

want to do is pick one and stick with it

right there are plenty of other sub

niches in there but those are the main

three that you'll want to pick out of

reason being is because you know if

you're running for a bunch of uh wealth

let's say right about how to how people

can make money and then you keep

switching around all the three it's like

you're gonna have to basically start

your research over again so you're gonna

know everything there is about wealth

you're going to know that the wealth

Avatar very well and then once you

switch to relationship you'll have to do

your whole uh research process get

familiar with the Avatar again get

familiar with the writing style and

basically start over and you won't be as

effective as a copywriter so you want to

stick to one and preferably choose a sub

niche as well so when it comes to health

there's like weight loss and muscle

muscle building for example those are

two separate seven issues or when it

comes to wealth there's like

stocks and finance and that type of

thing wealth creation and then there's

other ones like you know quit your nine

to five side hustle type of wealth

creation courses and things like that

relationships there's like um you know

get chicks pickup artists blah blah blah

and then there's like repair your

marriage type of relationship uh stuff

right so those are examples of some sub

niches inside of the big three main

niches

okay next up we have prospecting where

will you find these prospects where can

you find these companies where can you

find these businesses ones like

Instagram one's like YouTube Facebook

and Google all you really do is let's

say you're looking for you know personal

trainers that you want to help you go on

YouTube you'd search up something like

you know how to build I don't know how

to build bigger lats tons of res uh

things pop up tons of creators and

everything and those are a bunch of

people that you can reach out to the

same with Facebook same with Google same

with Instagram

right are you looking at like you know

how to I know how to get more chicks how

to bag more shorties

um look that up on Google Facebook

YouTube blah blah you'll find like

creators those creators might have

offers like courses or mentorships and

you can help them sell more with email

marketing or sales page creation or

anything like that

okay so where are you going to find the

best Outreach methods this is where we

go in deep into the ultimate Outreach

Playbook guys the ultimate Outreach

Playbook is where you want to go to

actually check out

um all of the best Outreach strategies

that is linked in the description

um yeah

so this is these are basically all the

Outreach strategies that I used and that

I actually teach to people to actually

you know get to six figures myself and

help other people get to six figures

um and then I also have a whole bunch of

videos as well that go over some similar

Outreach methods that are on my channel

right so I have a whole YouTube playlist

called um I believe it's called like

free three hour Outreach course

um how to get client how to get clients

for copywriters

let's leave this video after video after

video after video of examples of me

literally using these Outreach methods

right I strongly strongly recommend you

go through that because you know I

didn't want to reiterate in this video

and make it longer than it needed to be

so you know I won't give you the whole

Spiel and show you examples and

processes of me doing these outreaches

when I already have videos of me doing

them so you can go check them out if you

would like and I also have this free

resource which is basically an ebook of

me showing you how to do them all right

so there's there's going to be no

question on how to actually do these

Outreach methods

next is getting on sales calls right

and

um basically when it comes to sales

calls there's a few principles that I

wanted to go over to guys first

principle is that strategies and

principles are much greater than scripts

okay next don't be nervous okay because

your clients can really smell you

detached from needing the sale and learn

how to handle objections so when it

comes to principles over scripts guys

your client doesn't want to sit there

and feel like they're being interviewed

right and so many people get this wrong

they mess this up badly so what they do

is they get on the sales call and

they're reading from the sheet of paper

they're like okay

um how many how much are you doing from

email marketing right now the person

answers and they're like okay

um how much do you want to be doing from

email marketing right now how much money

do you want to make okay yeah cool and

what do you want to do with that money

it's like Bo they're sitting there bored

out of their mind and they hate it

because it feels like they're waste

you're wasting their time right and

you're not really getting anywhere

you're just writing down a whole bunch

of crap right and also when you're

talking to business owners like they can

smell as sales script they know they

know what you're doing they're not

stupid they've been on sales calls

themselves right this is another thing

that you have to keep in mind at all

times when outreaching is that you're

outreaching to a very very very

sophisticated audience these people have

made

way more money than you or me like way

way way way more money so you know

they're gonna feel disrespected if you

come in trying to like pull some stuff

on them come out with this script that

you think is so smart but they learned

this grip like four years ago and you're

just trying to he's trying to sell them

with this sales script right so just

focus on principles over the sales

script next is guys don't be nervous

because clients can smell guys

there is nothing that's going to scream

I don't know what I'm doing and I'm

desperate like being nervous on a sales

call right

and people will always ask well how do I

get rid of my nerves how do I not be

nervous on a sales call and that's just

like like it says here detached from

needing the sale

right don't sit there and be like oh

well I need the sale so bad actually get

on there and genuinely see if you can

help them that's how you do it get on

there see if you can help them see if

they actually need your services and if

they don't need your services then then

bounce

right

um so yeah don't don't need the sale as

much and next is to learn how to handle

objections right so when it comes to

objections

which is basically them giving you an

excuse of why you can't start so let's

say you're talking to a client and

they're like

they're like uh yeah it's okay I like it

blah blah blah but um I think I should

start with like I should talk talk it

over with my partner right that's an

objection

so what really is an objection well

what a lot of people do is they end up

argue selling right what that means is

like

someone will be like oh well I want to

go talk to my partner they'll be like

nah you don't need to talk to your

partner like you know you probably just

need more information so why don't you

ask me more questions and we can blah

blah right that is going to cause you a

bunch of resistance why is that well

because you know

you're you're telling right it's like

it's like I said with persuasion and

with uh people always doubt what they're

told but they never question the

conclusion that they come to you don't

want to sit there and tell them stuff

right so when you sit there and tell

them it's going to cause that resistance

it's going to cause pushback they're

gonna be like no I do need to go talk to

him so goodbye have a good day right but

what should you actually do and say

instead well instead of you know sitting

there arguing it with them first of all

what you do is agree with them you say

oh you need to go talk oh no worries man

I get it you probably wouldn't want to

make a decision like this that's so big

without at least running it over with

them first

they'll be like okay good good they'll

have they'll breathe a sigh of relief

and they'll be like okay dude this guy's

not not gonna like Hound me or whatever

right

and then there's a couple different

routes you can go with it that are not

are you selling so the way you could

handle this objection be like yeah yeah

no that's cool that's cool uh just out

of curiosity is there anything specific

that you wanted to talk about with your

partner

then they could be like yeah well you

know it's just like the price is pretty

high so I wanted to make sure that you

know we had the budget for it for

example and now you're getting closer to

the real reason you see people give

exact objections not because that's

their real objection but they give that

objection because

it um they give out objection because

it's to mask their real uh excuse right

so for example a girl will reject you

but she'll be like I'm not really

looking for a boyfriend right now it's

not like she's not looking for a

boyfriend right now she just don't want

you to be her boyfriend my boy to be

honest which is what it is okay I've

been in the game for a little bit now

and we we can agree on that so what are

you doing instead well

instead you want to look at you don't

want to peel back the layers of the

onion to find out what the real reason

is right so let's say he says oh well

it's just like you know I want to talk

to him about the price be like okay yeah

no worries

um also just out of curiosity like is it

a question of price or value and then

they could say oh well it's question of

price or oh what's the question of value

or oh well I don't know really know what

that means you can be like okay well you

know if it's a question of price so for

example if I'm if I'm selling You On 5K

a month let's say for example I was

selling you on twice as much I was

selling you on 10K a month

and

um and I could guarantee that I would

make you 100K is that something that

would be worth it to you would you see

that as valuable they'd be like yeah of

course

be like okay so at this price you know

what what would make it more valuable to

you or what what what did you want to

know about the value or something like

that right

um that's not exactly how you would

handle that objection but that's why you

get closer to figuring out what they

actually are really objecting to what

their real concerns are

right so that's basically how you want

to handle objections you want to agree

with them and then you want to ask them

a deflecting question that gets you

closer to figuring out what they really

uh are objecting to or what they really

still have concerns about

okay so the goal of sales call is not to

sell uh not to sell but to see if you're

they're a good fit okay so stop with

this idea of like oh I can sell ice to

an Eskimo like you don't want to sell an

ice ice to an Eskimo you know what I'm

saying why would you sell ice to an

Eskimo when you can sell ice to people

who live in the desert or something I

don't know people who need ice people

who need ice you sell ice to people who

need ice you don't go around wasting

your time trying to sell ice to Eskimos

that's stupid and if you sell ice to an

Eskimo they don't need that so

they're gonna they're gonna be a

dissatisfied person they're gonna feel

like you just took their money and

didn't actually whatever like that's not

what you want to do okay so what you

want to do instead here's some other

good principles

next is to actively listen

right actively listen this one's huge

and I see it a lot because I I review

some sales calls and stuff and people

ask questions they get an answer and

then the next and then immediately they

just go into the next question right

that is interview style sales calls and

nobody likes that at all so what do you

do instead well instead of all that what

you want to do

actively listen so you give some give

some ahas you show that you're listening

with your body language first of all

next after they're done speaking you

want to ensure comprehension right you

want to show comprehension so you

basically want to say what they said but

in a slightly different way so if they

said yeah we're currently doing 10K a

month right now with our email marketing

and we have this big promo app coming up

next next month and we think that we can

make a lot more then after that you're

like um okay I see so you're currently

making 10K and you want to make a lot

more were you thinking like 20K 30k or

did you have a specific number that you

wanted to make right so what you're

doing there is first of all you're

reiterating showing that you know right

proving your comprehension next you're

digging deeper into what they said

you're showing actual interest into what

they're saying right so now they know

what they they uh know that you

understand them and they know that you

want to get to the root of the problem

or the root of what they want right

you're really really just trying to see

get a very very clear picture of what

they want what result they want how they

want to reach that result and what their

current problems are their current

struggles are their current roadblocks

next is you want to be confident

big guys confidence is contagious

right if you really just show up like

you're the man all of a sudden I prom

people are just going to start thinking

yo this dude's the man it really does

work like that

so get on there be confident

um and next is to don't rely on sales

script like we spoke about before

because sales scripts we don't we don't

do that around here I mean you can have

a a structure that you like to do right

or maybe some questions you have lined

up for when the conversation or whatever

kind of dies down but don't do the

strict sales script where I'm going to

say this then they're gonna say this and

I'm going to say this because also what

if they don't say that then you're going

to be like sweating and be like I

didn't prepare like now I they they

walked out of my sales script what do I

do now right

so next is part four where we're talking

about the actual steps to the 10K a

month Journey okay so what does it

actually look like

so this is the roadmap that I use for

um my program copy client accelerator

that I just kind of wanted to use here

it's not going to you know completely so

step one and two is not super relevant

to what we're talking about right now

but the rest still applies right

so basically

um in the program I work on getting

people their first paying client in the

first in their first 30 days so you know

usually if you're just starting out with

copywriting right now you'll probably

get your first free client and work with

that

start getting good at copywriting and

just getting your first free client or

your first 100 to 300 deal in the first

month or two right that's usually where

what you want to aim for and then next

up is getting your retainer client right

that's the next level where it's like

okay I want somebody to pay me like you

know a thousand two thousand to four

thousand maybe dollars every single

month and get that retainer client under

your belt right that's where you focus

on getting client results uh leveraging

your past experience and honing in on

repeatable systems that's how you

actually get your retainer client and to

get that very first client you want to

focus more on like you know it really

just comes down to the foundational

stuff right other than the part that we

talked about back in part 1.5 which is

the

um honing in on your schedule saying no

to distractions and a lot of those type

of stuff there's also you got to get

good ons at scorecard tracking

um

and using the proven methods and

strategies and also soaking up as much

knowledge as possible so that's step you

know three and four and the next step is

is the part where we scale right so once

you know how to get that first retainer

client next we scale to 10K uh a month

and how we do that is we pick clients

based on your standards right so in

order to get that 10K a month I won't

lie I had to drop some clients that were

good clients and give them away to my

students right so I had some clients

that were paying me like two to four k a

month but the workload was just like no

like I couldn't get on on calls with

them every day I couldn't be you know

doing all that and be teaching people uh

copywriting on the side it just it

couldn't happen right what I needed was

somebody that I knew that I could write

an email for a day maybe do a little bit

of automation work and then boom uh

that's I'd be bringing them in multiple

five figures a month

um and then I could make

you know two to four k a month just with

that right so you know that proper time

to money balance because

it really does matter right the type of

clients that you work with so getting to

four to five is a lot about you know

getting rid of the clients that don't

serve you as well and getting great

clients right

um and then

working with your ideal clients exactly

right and and also just you know

refining further refining your process

of Outreach and getting results for your

clients and that's kind of what it looks

like right and by having this roadmap

because what a lot of people do is they

just shoot in the dark they don't know

what they're doing they just they just

Outreach some people they're like I hope

I make 10K a month one day and they

don't they really don't get it right so

just having this should give you a much

better understanding of where you're

going and what the journey actually

really looks like okay

so now guys here is what we want to do

next

okay because because I'm going to send

you off now on your journey and on your

actual adventure of becoming a 10K a

month copywriter okay so we covered a

lot of stuff in here we covered a lot of

stuff

and I'm gonna actually you know send you

on your way and tell you exactly where

to go and what to do next all right so

next like like I said write your first

piece of copy okay and then you're gonna

get feedback and submit it to the copy

submissions tab right while you're in

the Discord make sure you use the

Discord to your advantage man because

that's a huge free resource I'm on the

biggest copywriting Discord on Discord

like I have the biggest server right

we have thousands of people in there

copywriters winning every day making

money doing everything okay so when

you're in there introduce yourself in

the general chat

um I also have a boot camp in there as

well which will give you even more

insights nuts nuts the amount of values

that that we're giving out okay and then

of course submit your copy get the

feedback go look at a bunch of other

people's copy you'll see what other

people are doing who are ahead of you

you'll you have an endless supply right

you see a couple lines that you like you

see something that you like here and

there add it to your swipe file maybe

you know use it for later whatever

and then next is you're going to start

outreaching with the methods inside of

the Outreach ultimate Outreach Playbook

and the free Outreach course that I have

on YouTube the playlist right which will

be linked down below and it will also be

linked at the end of this video okay so

those are the next things that you want

to do to actually get your Outreach so

you're going to start writing copy

you're going to start consuming a lot of

copy and you're going to start learning

a little bit about Outreach and also

start outreaching

um how do you know you're good enough to

start outreaching bro just start

outreaching right because you're going

to figure it out as you go it's a skill

right so you'll learn the skill of

copywriting and a skill of Outreach at

the same time so that in a month or two

or three or four once you're good at

copywriting you'll be good at Outreach

as opposed to getting good at

copywriting and then sucking at Outreach

and having to get good at Outreach again

you'll make the quickest progress if you

just Outreach and learn copywriting

pretty much at the same time so just

start our reaching and start writing

copy okay

and remember guys a good plan today is

better than a great plan tomorrow okay

start taking immediate Massive Action go

follow those steps check out some of the

other videos on the YouTube channel

anyways guys that is it that has been

the complete full free copywriting

course of course I'll see you guys next

time make sure you subscribe so you

don't miss out on any more great

copywriting videos like this all right

that's it for now see you later peace