All language subtitles for 02 Why You Need A Content Strategy.en-US

Something that really, really

surprises me is that
a lot of people will

just jump on social media with

our plan whatsoever
and just go with

the flow every single
day and just hope

everything will eventually
fall into place.

They're just posting
content every single day,

picking ideas out the air.

They've got no real strategy
behind anything they're

doing and consequently,
they are just failing.

And it's unlikely that
things will fall into place.

And that's why today,

I'm going to explain exactly why

you need a content strategy

when you are trying
to succeed in

growing a brand on social media,

there were four key points
as to why you need one.

And they are what I'm
going to talk about

in today's episode of social
media marketing score.

So without any further ado,

let's just dive straight
into the first.

And that is the,

a content strategy
gives you direction.

If you don't know what
you want to achieve

or what you're aiming to
achieve on social media,

then you don't know

what content you're going
to need to produce.

In order to get there.

You're at point a, you
want to be at point B,

the content you
produce is going to

bridge the gap between
those two points.

But if you don't
have a strategy and

a layout of the content that you

need to produce to
bridge that gap.

You're never going
to be able to.

Because if you don't know
where you're going to get

to and your content is
all over the place.

How are you expecting
people to find you,

follow you and help you

to get to that point in
which you want to get

to let's say you are
a personal trainer.

I knew want to get
online clients to join

your coaching program
firm that you know,

that your outcome you
want to achieve is to,

you want to get clients to

join your online
coaching program.

Now you need to think
to yourself, right?

What content do I need
to produce in order

to get those online
coaching kinds?

Now you're getting there.

And then it's a case of finding

those content topics for the
content you are producing

that is most likely to convert

those clients to

those online coaching
clients that you desire.

It's very simple,
but you need to

decide on an outcome that
you're aiming to get too.

Don't just posted hope that
things will fall into place.

Have an idea.

Where are you aiming to get?

You can then work backwards

and work out the content
that you need to

produce in order to get there.

And now you have some form of

direction with the content
you are producing.

The next great thing
about a content strategy

is that it gives you
brand consistency.

If you're listening
to this podcast,

it's likely that you've
heard of GAVI Wagner,

Chuck, He's one of
the biggest guys

when it comes to
entrepreneurship.

And he produces a head of

a lot of content
on social media.

If he has a solid
content strategy

and his brand consistency
is phenomenal.

You will notice that he
talks about a lot of

the same topics over and
over and over again.

And that's not because
he's run out of

ideas or he's being boring.

It's strategic.

He wants to be known for
something very specific.

And therefore, that's
what he's talking about.

It's highly likely that
he's going to repeat

himself on a lot of the things
he's going to talk about.

But that's going to make him

known for that thing that he is

talking about because people are

going to continue to see
that over and over again.

And it's worked perfectly
because I'm now telling

you how well it's worked for

him and given him
the credit for it.

And now he may potentially

gain some new
followers from that.

And think how many
people he's influenced.

I'm a very small
fish in a big pond.

He's one of the biggest fist.

But if you've got
all of these other

smaller fish talking about you,

that big fish, he's going
to get even bigger.

So that brand consistency
is going to help really,

really unify your
message over time,

which in turn is
going to help people

promote you more
as an individual

because you will be known for

that specific topic that
you are talking about.

People will also become very

familiar with your
values if you are

very directional light we

mentioned in the previous
point of where you want

your content to get you people

understand where you come from.

People will buy into
your content for

you as the individual
and follow you

because of your
values and they like

the content you produce
and how you say it.

So if you are consistent over
an extended period of time,

people will realize
what these values are.

And they will potentially join

that online coaching platform
because your values align

with the people that are
most likely to buy from

you or the ones that like
you as an individual,

you may be the best
at what you do.

But if people don't have the
same values as you or they

don't like the certain way
you talk about things.

Their chances of them buying
from you aren't as high.

They may go with the person

who has slightly less knowledge,

but all of their values align.

So if you want just consistent
with your brand message,

you will have your values.

They're out in the open

for people to see
if they like them.

Great. If they don't,

it's not a lost to you because

they probably weren't
going to buy from you.

Anyway.

You want the people who
are following you to align

exactly to the people that
you want to work with.

So by having those values
out there showcased

consistently through
that brown consistency,

which a content strategy
is going to give you,

it will do just that.

So from a content
strategy so far

we've got direction of
where we want to go.

We've got Brian, consistency.

We're unifying our message
and showcasing our values.

Next, a content
strategy is going to be

able to give you a
efficiency in the content.

You produce.

You know what you
need to produce,

because you know what
direction you need to head in.

You know, therefore,

the topics that you
need to talk about.

And therefore this is
going to allow you to

come up with high-quality ideas,

which in turn will
help you produce

high-quality content
efficiently on a regular basis.

If you know what you need to do,

you know what you
need to create.

And when you know what
you need to create,

you can be very
specific and create

high-quality content
around those topics.

You're able to tell
people that don't have

any true direction in
what they're doing

because the quality of
their content will lack.

Because they aren't
specific enough.

They don't know enough about
what they're talking about.

And therefore the
quality of their

content's going to lack.

But if you know what
you need to create,

you can learn about that
topic in great detail so

that you are able to best
service your followers,

your audience by producing
the highest quality content.

So it's all becoming a
streamlined process now.

And it all stems from the fact
you've got that structure.

You know the direction
you need to head and you

know the content you need to

produce in order to get there.

But having that
content strategies not

just about knowing how
to get from a to B,

it's knowing how to create

that content effectively
and efficiently.

So having that content
creation process

that I spoken about
a lot before,

knowing that you
should be posting

five to seven times a week to

really attract as much
attention as you want.

And therefore, you need
to create those posts in

advance and not rushed him
on the day of posting,

having that solid content
creation strategy,

I've spoken about backed
content creation.

I create all of my content on

the weekend so that I can
have full focus on it.

So I don't have to
worry about it.

I'm Russia in the week.

I've created a week in advance.

And therefore, I know that

every single piece of content I

create is of the quality
I want it to be.

If I rushed it, it wouldn't.

So having that strategic
direction have in

that brown consistency
allows me to then

efficiently create
high-quality content books.

I know what I need to create.

So now we have direction,

we have brand consistency,

and now we have efficiency.

And these things
combined lead to the

fourth I want to mention,
which is structure.

All of these things need to come

together to form a whole.

The structure of your brand
needs to be consistent.

It needs to be efficient,

it needs to be high-quality.

But when you've come to
terms with all of this,

the aesthetics of your
grade are going to align.

The message you
were trying to put

across is going
to be consistent.

And therefore the people that

follow you are
going to understand

the journey you are taking
them on is structured.

You are taking them from point a

to point B with your content.

For example, let's
talk about what I do.

I help individuals, business
owners, personal brands,

grow on social media so
that they can then leverage

the audience they build to
then grow their business.

So the content I produce needs
to help them do just that.

So if I'm consistent
with that message,

consistent with the content I

produce revolving around that.

I then have that structure

that is clear to
these individuals.

When they visit my page,

they know that is what
they are going to

learn if they follow me.

If you didn't have
that direction

and your content was
all over the place.

People going to follow you
and look your page and go,

What the hell am
I learning here?

Nothing's consistent.

There's no consistent
brand message.

The quality of the contents

low because nothing's the same.

I'm not really learning

anything because it's
all really random.

It's not taking me
in the direction.

I want it to take me.

But if you've got those other
three pillars combined,

you now have this structure

tes compelling to the
people visiting your page,

which in turn makes them
want to follow you when

you've got them as
that follow within

now in your ecosystem,

they are now in
your sales funnel.

So if you now
continue to produce

this high-quality
content over time,

you will build that trust.

You will show your authority,

which will help them
funnel them down

in to your sales funnel
Wiedemann further,

you may potentially build
that relationship in

the DMZ organized
that discovery call,

or they may head to
the website link in

your bio and multiply straight

directly from you simply

because you've built that
trust within your content.

But without the effective
content strategy

that you've created,

none of that would
have happened.

So having that structure,

it makes your content
more compelling.

It makes it more engaging.

And when it's more engaging,

much more likely to increase
your conversion rate.

So that is why you need
a content strategy.

If you don't, you have
no direction right now,

your content is going to
lack brand consistency.

And therefore, you won't produce

high-quality content or be

efficient with the
content you create.

And therefore you
have no structure.

So please, if you haven't

already take a step back
from what you're doing

now and come up with that
effective content strategy.