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hello and welcome to session No. 2
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and in this session of the Plant Attraction System
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we're talking about one marketing 1 0 1
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this is marketing basics
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so we call this marketing base camp
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so this is the base camp
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what everything else is going to revolve around
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so it's important we understand this
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and follow through on this
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so in this session
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we're talking about the fundamentals of marketing
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in order to attract more paying clients
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before I go into this session
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I just want to remind you of the last session
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and one of the critical
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things we talked about in the last session
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is create your sales dashboard
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and start completing it daily
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now this is very important
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and it's a fundamental necessity of this program
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the client attraction system
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so if you have slipped from doing this
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I suggest go back to your sales dashboard
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and complete it
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complete it daily
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because it becomes a habit
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then you know what it is you're trying to do
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every single day
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and the metrics don't lie
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so at the beginning
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you may have lots of the zeros
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but as you go through this program
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you may have some ones and twos and threes
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but all the white cells
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every single day
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at the end of the day
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must be completed okay
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as I said in the last session
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there are some columns that you may not require
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so either remove those columns
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or change the titles of those columns
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to suit your business
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what are the key metrics that you must measure
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in your business
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to ensure that you are on the right track
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that's the essence of the sales dashboard
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so please if you haven't done it from last session
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do it this week
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do it every day
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make a commitment to do it
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in order to see the results that you are wanting to get
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so in this session
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as I said it's marketing fundamentals
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and the key question
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I think we should ask and is
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why would anyone give you their money
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so if you are started your business
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you are in business
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and you're working in your business
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you gotta ask yourself this question
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why would anyone pay me
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why would anyone give me their money
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and some people say that because they trust me
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they like me
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they like my products and service
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they value me
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I take care of them
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they only want me to provide the service that I do
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they like our company
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they like our staff
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they like our team
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people give me all different answers
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essentially
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what you must understand is this
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the only key reason why anyone pays you in business
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or gives you their money is this
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they have a problem that they don't want
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and the result they want
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but they don't have
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let me repeat
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the only reason why they'll give you their money
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when you look at it critically
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is they have a problem that they don't want
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and the result they want
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but they don't have
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so looking at marketing basics
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there are three components to all marketing
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when trying to attract new clients
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there are three core components
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one is who are these people we call the market
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or some people call your niche
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or some people call your target market
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or some people say your audience
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who is the market and
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how are we going to reach them
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how are we going to reach them
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so where are they
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and once we understand where they are
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then we can use a particular medium to reach them
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so what is the media we're gonna use
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so it could be TV
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could be radio
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it could be newspaper advertising
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it could be flyers through their door
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it could be knocking on their door
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it could be Facebook or Instagram or LinkedIn
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or any other kind of social media platform
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but essentially
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once we know who they are
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then we'll use one or more of these platforms
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or these channels to reach them
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now once we've decided which media we're going to use
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we also need to be clear on what's the message
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what are we saying
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what are we saying consistently
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and so we need to create these messaging
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and be clear on our message to the marketplace
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so that the market
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the audience
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knows what it is you have to offer
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and how you can help them
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so this is marketing basics
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make sure you really understand this
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because this is what we're trying to answer
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throughout this program
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in order to close more clients
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and for them to be clients okay
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so the ABC formula
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there are three components
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which is attract
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bond and close
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and so through this program
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you're going to understand
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that we have to find a way to attract those prospects
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those clients who don't know us
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they've never heard of us before
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there is a lot of competition
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what are we going to do to attract them
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so that they know are you or your company
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can help them with a problem they have
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now at any given time
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when you do any kind of advertising or marketing
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only 1% is ready to buy right now
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so in order for us to really
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find really have a way
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of getting them to buy on an ongoing basis
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we're going to create something called
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nurturing sequence
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you can call it bond
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so we're gonna bond with them
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we're gonna give them information
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we're gonna give them value
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we're gonna give them something on an ongoing basis
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whether it's a email series
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or video series
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or sending out something in the post to them
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on a regular basis
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for them to understand that you are there to help them
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and when they are ready to bind
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and when you make an offer down the line
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they say yes
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because if you do not stay in touch with them
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if you don't bond with them
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if you don't nurture them
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they will go to your competitor
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when they are ready to buy
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so that's 99% of clients who are not ready to buy
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now you do need to nurture them
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you need to bond with them
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and then we
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once they are ready to buy we close
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we need to have a system to close them so close
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close simply means that they give us their money
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for us to help them
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they're buying our products
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our service
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our solution
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to help them self
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okay so the prospect remember
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is not a client yet
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the prospect is your ideal client
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what is their journey
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and how do we go on that journey with them
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well there are four components we're going to cover
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throughout this program
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one is lead awareness
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in other words
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that lead that prospect doesn't know us
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so we need to create an awareness system process
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so they become aware of us
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then they think
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oh if I've got this problem
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this people
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this person
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this company
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can help me
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now once they become aware of us
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we need to find a way of generating leads
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so we want them to click something
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phone us visit us
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do something
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so now they
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they put their foot through the door
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we can start saying okay
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this how we can help you
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and so sometimes that may simply be
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we get them to email us
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or phone us
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or click a link to go to the right website
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or to fill out a form
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this is lead generation
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and as I said earlier on
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some are will be ready to buy at some point
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but those who are not ready to buy we fight
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we need to nurture those leads
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and those nurturing those leads looks like
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we will give them something on an ongoing basis
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as I mentioned earlier
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we'll give them free newsletters
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for example blogs
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videos emails
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we'll send them samples
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whatever it is to keep them nurtured
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because at some point
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when they are ready to buy
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we want them
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to buy from who
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from us absolutely
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and when they're ready to buy
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we need to have a way of converting
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that lead into a paying client
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so this is lead conversion
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we will be talking through this as well
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in this program so this is
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these are fundamentals that you'll be learning
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and also applying to your business
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so let's start with the basic
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whilst you are looking for more paying clients
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and you want to increase your sales revenue
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the key thing is this
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you must understand that as I said earlier on
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they the prospect has a problem that they don't want
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and a result they want
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but they don't have
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so we need to get clear
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what is the problem they have
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what is the problem they have
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okay what is the problem
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and if we can't answer that question
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it's very very difficult to market
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so if you don't know what a problem is
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you will always struggle in marketing and selling
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but if you know what a problem is
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it all becomes much
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much easier
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so we call this the value equation
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and there are three components to this as well
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which we will be going through this program as well
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but I'm bringing it up
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so we set the context in how you're going to learn
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one key area is we must create the right product
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or the right service
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and that right product
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for that right service
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all that service must be positioned
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to go to the right prospect
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the right prospect is
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you know your market
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your target market
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they we must create the right product
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the right solution
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right service for the right prospect
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also thirdly
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at the right price
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cause at time
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some people create a great product
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and for that prospect
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but that prospect is a luxury luxury
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they buy luxuries
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and if your program
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your workshop
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your service is priced too low
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it may not attract them
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they may not want to buy
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some people just want to spend a lot of money
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and conversely
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you can have a prospect who just wants to buy cheap
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and if your price is too high
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again they will not buy
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so we need to understand the problem
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first of all
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once we understand the problem
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we'll create the right solution
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the right product
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right service for that right prospect
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but we must price it at the right
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the right price
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which I will go through
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through this program
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so let's talk about the problems then
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what are the problems for your prospect
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so start thinking the service that you want to provide
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what is the problem that people have
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or that your ideal prospect has
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and it could be a relationship problem
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it may be a relationship problem with their spouse
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their parents
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their grandparents
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a relationship problem with
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it may be an intimate relationship
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maybe a love problem
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it may be a relationship issue there
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with their children
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but some people have problems in that arena
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maybe it's a money problem
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maybe it's a budgetary issue
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maybe it's a financial issue
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maybe they facing bankruptcy
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maybe they just can't sell enough
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and sales is a problem
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and maybe it's a cash flow issue
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maybe it is just a banking issue
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some people have money problems
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as you know
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maybe they can't pay their bills
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sometimes it's inconvenience problem
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it's an inconvenience
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so if you think about
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Domino's pizza really
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really took off
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when they clearly stated
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we were delivered to you within 30 minutes
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you pay us nothing
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so sometimes as an inconvenience problem
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so some of these
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some supermarkets
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who were previously building large supermarkets
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decided that actually
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we are going to build smaller units
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in local high streets
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in other words
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busy thoroughfares
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because for people who are leaving work
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or going to the train station
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or going into the metro
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they they want convenience
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and we want
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we are going to not sell big bottles
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we're gonna sell small bottles
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so sometimes it's in inconvenience problems
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that you may want to answer
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sometimes it's speed
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sometimes it's like they not getting it fast enough
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and this is where Amazon is really
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really taken off
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because Amazon answers the inconvenience problem
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as well as they can get to you
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sometimes quicker than other people
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in some countries
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Amazon will deliver the same day
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so it answers inconvenience
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plus there is speed
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there are other people who can
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other companies who can just answer the speed problem
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so I want you to think about what are the problems
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that your ideal client may be going through
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sometimes it's an emotional problem okay
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so these are just some examples to get you thinking
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cause if you can get clear on what the problem is
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then you have it
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you stand a chance of actually marketing it
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so you can attract them
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so if someone's if you
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so let's say you're a coach
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and you deal with relationship problems and you're
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by understanding that
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you can create
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a small advert that says something like this
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if you are fed up dating the wrong person all the time
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then I can help you
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click the link below and I'll show you how
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now how are you able to do that
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you said if you are fed up with
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dating the wrong person all the time
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so that's a relationship problem
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that's an emotional problem
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so I want you to start thinking about
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what is the problem that your ideal client has now
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next to that
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I want you to also think about this
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what are the emotions that are associated
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with those problems
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so if someone has a relationship problem
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for example
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what are the emotions that come up for them
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I want you to think through that as well
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I'll give you some examples
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maybe it's guilt
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maybe it's sadness
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maybe it's fear or disgust
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or anxious or anxiety
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something like that or stress
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confusion anger
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unhappiness
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maybe it's just disappointment
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or constant frustration that things are not working
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not working the right way
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or not going the right way
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or just fed up
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maybe it's distress
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so what I want you to think about
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in this particular session
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as you go through the actions
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I want you to take these specific actions this week
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okay and when we do the coaching and mentoring session
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ask any questions that you have in relation to this one
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I want you to complete your sales dashboard everyday
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complete your sales dashboard everyday
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this is imperative as part of this program
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also think of who your ideal client is
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so who is my ideal client
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so if you could describe the ideal client for you
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how would you describe this person
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I want you to think through it
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because in our next session
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we're going to go deeper into this area
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but think of who your ideal client is
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so you'll find the session a bit easier for you now
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also write down what their key problem is
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so your ideal clients
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what are some of their
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what is one of their key problems
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so come up with the key thing
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the key problem that they have
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that they don't want okay
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then also write down
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what are their emotions in relation to those problems
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what are their emotions in relation to those problems
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so if you identify several problems what are
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what are the emotions that they go through
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and if you need to watch this video again
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watch it and as I go through explaining everything
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it will make more sense
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okay well done
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thank you continue learning
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and if you have any questions
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remember to email us
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or ask those questions in the coaching
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and mentoring session
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bye for now
29663
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