All language subtitles for 04-Your Book is a Loss Leader

Now, you'll notice that I mentioned that
this is a permanently free book.

Now, anybody can register the book inside
of KDP Select, which means that your book

is exclusive, your Kindle book is
exclusive to Amazon, and if you're in

that program, you can mark your book free
for five days, once per quarter.

So 4 times a year.

You can do a free book promo for five

days. Now anybody can do that.

The method I'm about to share with you.

Isn't guaranteed to work, and the Amazon

final formula doesn't rely on it.

Ok so this is one potential strategy you

can do if you want to give your book away
for free, which helps you generate more

leads on the front end.

But they're not necessarily buyers on the

front end, although they are searching
Amazon, which means they're thinking

about buying something, so they're better
than just lead searching Google.

But this is a way to offer your book for
free.

Maybe it may work for you.

But it's not required for the rest of the

system now to do this.

You don't want to enter your book in KDB

select because you don't want to make it
exclusive to Amazon.

What you want to do instead is you want
to make sure that you publish your free

book on Barnes and Noble, Apple, and the
other ebook sites that will allow you to

publish a free book 1st.

And the easiest way to do that is through

a tool called Smashwords.

You go over to Smashwords, join

Smashwords. And submit your book through them to

these other services.

Now you're going to submit directly to

Amazon, but you're going to submit to all
these others because there's a lot of

them out there and you might as well
submit to all of them.

And you're going to submit your book for
free through Smashwords.

And I gave you a link right here so that
you can find out more about Smashwords

and submitting the book to them.

After you've done that, OK, you have to

submit your book 1st and you have to get
it listed.

Especially on Barnes and Noble and Apple,
the big sites, and you want it showing up

for free, so wait until that's done.

Wait until your digital book is free on

Barnes and Noble or Apple on the other
big sites, then go to Amazon's support

section over at KDP at contact us, choose
pricing, price matching and.

And then choose send an email.

You're going to want to give them your

asin number.
At this point in time.

Your book should already be up on Amazon
as well.

I didn't mention that, but you should.

It should be free on these other sites.

It should be on Amazon and probably have
it listed at nine nine cents because

that's the lowest they'll let you set it
for.

Is Amazon, so it's free.

Everywhere else it's ninety nine.

Cents on.

Amazon at this point, your sin number is

will be listed inside of your KDP
account.

When you contact them through the contact
us, grab the links directly to your free

book on Barnes and Noble and Apple,
you're going to then submit that into

them. Basically, you're saying you want to

price match these free.

You want your book to be free here

because you want to price match these
other sites.

Now they're going to respond to you in
almost every case that it's up to them

whether they're going to set your book
free or not.

So in other words, they're not going to
do it just because you asked it.

And then it's going to take a few days
before you see any changes.

Now they may or may not do it because it
is up to them.

But as I said, it's not too hard to find
this once you have to be logged into KDP

and you simply go over here, look on the
left pricing, price matching.

Send us an email and send them what I
told you.

Tell them you say that they want you to
tell you.

Make sure the metadata, the title, the
author name, the cover image.

Up and it's on these other stores, and
you want to give them the links to the

stores where they can find it.

Free, because you want a price mess and

you get the book free here also.

But as I said, since it's not guaranteed,

the system doesn't rely on that.

That's just a way to generate even more

leads, because obviously if your book's
free, there's going to be even more

downloads than if it's paid.

But of course you're not going to make

any money from the Kindle version,
because the whole process, the whole

system, the money is on the back end.

Think of Glenn's book as a loss leader.

So it's called a loss leader.

It's something that gets people in the

door that the company loses money on.

So Glenn loses money on his Kindle book.

How does he lose money?
Well, he's spending time going out and

doing podcast interviews.

He's spending money on ads on Amazon to

promote his book, and he doesn't get any
money from the free book itself.

Now, he does get money from people who
buy the print version, and a lot of

people buy the print version.

Biggest people?

Money from people who buy the audible
version.

But the money's in the back end here.

He's creating a steady stream of highly

qualified customers and clients.

And think of this way, this is what you

really want to think about this.

Your book provides people with

information. The back end, what you're going to sell

on the back end provides help with
implementation.

All right, I want to say that again.

The book is for information.

The back end is for implementation, and
implementation might mean some type of

coaching. It might mean an online workshop.

It might mean a course that has multiple
Cheat Sheets and tools and templates to

make the whole process easier.

For example, I could have a book on how

to write better emails and so the book's
going to give you information.

Then I can have a back end course online
that includes templates of my own emails.

That you can edit, that you can model,
that you can work with.

So that makes it much easier to implement
even without any type of online coaching

or direct support.

So information into implementation,

that's what you're offering here now.

The content upgrades are extremely

important. That means that when somebody either

downloads your free book or buys your
book on Amazon.

You want to have a way for them to come
over to your website and opt in, and you

want to give them some extra bonuses with
the book.

And these bonuses could be Cheat Sheets,
they could be worksheets, they could be a

full workbook, it could be audio
interviews.

If you follow this entire Amazon funnel
formula, you'll also go out and be doing

some podcast interviews at some time.

You could use some of those.

Get permission for some of the podcasters
and see if you can also share the audio.

To you people who opt in, you might have
video demonstrations of the information

inside of your book.

There's a lot of times that you might be

teaching something in a book that is a
little hard to grasp just in written

format. And then you can have a video that

demonstrates it as well.

You can have a seven day challenge.

They come up to your website and they
sign up for a 7 day challenge.

Perhaps you have spreadsheets or perhaps
a demo of software.

You can come up with different tools to
give and you can mention.

These different tools, these different
templates in the different chapters like

Glenn did, every chapter has one or more
tools in it that go along with that

chapter in his system.

Now other clients that have haven't been,

we'll say that aggressive with the
content upgrades, but you still can have

multiple content upgrades in your book.

And I'm going to make this

recommendation. Make sure that your first offer, your

first bonus off often will even have like
a page that talks about it.

Early on in the book that is in the 1st
10 % of the book, you want to make sure

that people know about the content
upgrade and then go over and opt in in

that beginning because you want people to
be able to see it if they use the search

inside feature of Amazon or they
downloaded a free demo of your book.

That way even people who haven't
purchased yet have a reason to go over

and opt into your relationship, say, well
they're not buyers yet.

Yeah, but they're on Amazon searching,
thinking about buying.

All right, these are people who are
motivated buyers, even if they haven't

specifically purchased from you yet.

You want to get them on your list too, so

make sure at least one link is within the
1st 10 % of the book also.