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Now, as we're getting into the system,
one of the aspects I want to talk about
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is why you want to produce shorter books.
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Because shorter books equal more money.
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This isn't about writing your life's
masterpiece.
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This isn't your magnum opus for your
entire life.
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Because the moment you start thinking
like that, that this has to be the
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perfect book, it's going to be very
difficult to ever get started, and it's
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going to be even more difficult to ever
finish.
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So you're not trying to write one book
that changes the entire world, that will
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shut down your creativity.
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Instead, you're going to choose niche
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topics, small problems that your ideal
clients face.
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And you're going to write multiple books
that target these different topics, these
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different problems.
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So you're not trying to solve every one
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of your clients problems in one book,
you're doing it across a series of.
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Of books.
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And when I talk about shorter books, I in
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my mind I'm thinking of the hundred to a
hundred and fifty.
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Pages now there are also Kindle short
reads that are one page, 20 pages, 50
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pages, and those can work as well because
those can just as much build your
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credibility. But when I'm really talking to the system
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where it's been tested already is really
in that hundred to hundred and fifty page
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range now that.
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In many cases will mean about 25,000
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thousand forty five thousand Words at two
hundred and fifty to three hundred Words
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per page.
So 25,000 thousand to forty five thousand
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Words to give you an example.
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And I'm going to freely mention one of my
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big glaring mistakes and that is my book
how to sell without selling had 117,000
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thousand words in it.
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Hundred and seventeen thousand Words,
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that's three times the amount that I'm
telling you to have in your book.
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And really if we take the 25,000 thousand
it's four times instead of having that as
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one book, I would have been much better
off.
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It would have been much more profitable
for me.
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It would have been much more useful to
the end customers if I would have broken
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that into three or four separate books.
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It in some cases ended.
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It meant it ended up getting a little
repetitive in the book.
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I tried to cover too many different
things and it would have been much better
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as a magnet for my business.
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A much better self liquidating lead
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generator for my business if it was three
or four separate books.
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So don't make the same mistake that I
made.
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Go with shorter books which equal more
leads and more money for you.
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Now here's five more reasons that you
should write shorter books.
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Many times when people think about a
book, it's too daunting.
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It's too big of a project.
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It's easier to finish your book if you
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set a smaller, more realistic goal.
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You don't make any money or attract any
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leads until the book is finished.
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Obviously, you can write a shorter book
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faster than a longer one.
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You can write 3 short books in less time
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than it takes to write 1 long book.
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And if you actually take that model, that
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means if you were writing the one longer
book, it's going to take three times as
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long to finish.
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You could have already had one book out
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there, two books out there, and
generating sales and leads for you by the
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time the third book is done.
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Here's another big benefit.
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You can focus on specific keyword phrases
for each book on Amazon instead of trying
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to go after a whole bunch of overly
competitive keywords and categories and
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try to mix them all into one topic.
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That makes it harder to sell your book
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overall. That means each of your books can be more
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specialized, go after very specific
keyword phrases, make more sales, and be
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attracting leads from a whole bunch of
different keywords instead of 1 big book.
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Your books cross sell each other.
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Multiple books on similar topics that
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sell to the same audience.
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Multiply your sales and your exposure.
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Remember the statistic I already talked
about earlier about 28 separate books for
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the full time authors that were earning 6
figures or more.
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The those books are cross selling each
other.
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Having shorter books also means you can
use lower prices for your books to
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increase the volume of sales.
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And that results in more front end buyers
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coming into your funnel.
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So those are many reasons that we want to
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use shorter books to generate more income
and more leads for a business.
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Now you can find that there's a lot of
major authors who have a series of books
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and we're talking a series of really good
books in the business as well.
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Let's look at a few of these, and many of
these are from major publishers, so
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they're going to be a little longer than
the books I'm talking about here of 100
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to 150 pages.
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A lot of these might be 200 pages or more
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because they're coming out with major
publishers, but that doesn't really make
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a difference here.
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Let's actually look at a few of these as
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examples. We've got Michael Matthews, who has the
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muscle for life 10 book series, so he has
10 separate books.
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And look at how he did this.
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He did bigger, leaner, and stronger for
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the male body.
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He did thinner, leaner and stronger for
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the female body.
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So he separated the men and women into
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different audiences and I'm sure much of
this information is the same.
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He then has the chef, so he's got 125
recipes.
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He's got workout motivation, he's got
beyond.
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So this is the advanced part.
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See, if we were making the mistake, he
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might have tried to put just think he put
the men, the women and the advanced all
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into one book.
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Well, he's going to sell less books.
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It's going to be harder for the customers
to get through.
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And that's the topic that I didn't even
mentioned in the past.
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When shorter books, customers can finish
faster and progress and implement and get
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better results.
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But this way he's separating them up and
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people can go through the men, they can
go through the women or then they can go
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on to the advanced as well.
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He has cardio sucks, he has a one year
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challenge. Basically it's the same type system again
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but over 12 months.
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He is the one year challenge for women
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again separating it up.
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So you can see he separated all these
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type of books into a series.
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Hopefully that gives you some ideas of
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the type of series you could have as
well.
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What about rich dad?
Poor dad?
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He has 14 books in the series.
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You have his basic parable story about
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his rich dad and poor dad.
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In the main book you then has have his
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rich dad's guide to financial freedom.
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You have the guide to investing and again
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you might think, well, you know isn't
investing in the main topic no break them
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out. Get specific in this becoming rich
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without cutting up your credit cards,
turning bad debt into good debt, giving
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your child a financial head start.
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So this is for the children.
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He's got the rich dad's prophecy about a
big stark market crash.
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Retire young, retire rich, stay rich
forever.
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So now he's hitting.
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The retirement aspect is a separate
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keyword phrase.
Who took my money why?
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Slow investors lose and fast money wins.
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We can see he has a book for teens before
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you quit your job.
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So this is about entrepreneurs.
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So you can see all these different pieces
and how he's breaking them up into
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separate topics.
Many mistake a lot of people would have
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made is they would have tried to put
these all into one book.
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Let's continue on.
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What about Michael Gerber?
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He has the E myth revisited.
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He originally had the E myth.
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And then you'll notice from the E myth,
from the one main concept, the one main
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hook, he's went into all types of
different business niches with it.
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For example, he has E myth mastery, he
has E myth contractor, the E myth
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accountant, awaken the entrepreneur,
look, the E myth attorney, the E Myth,
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Financial officer, the E myth look, HVAC,
contractor, real estate agent, real
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estate investor, manager, veterinarian,
all separate books.
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That he's niche down with the same core
concept.
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So that's another way you could break it
apart.
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Let's look at Dan Kennedy in his no BS
series.
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The No BS sell success in the new
economy.
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He's got success in the new Economy, 7
core strategies.
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He's got wealth attraction in the new
economy.
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He's got your pricing strategy.
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Just so he has a whole book about
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pricing, grassroots marketing he has.
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Trust based marketing.
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He has leading edge boomers and seniors.
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He's got direct response brand building.
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So you can see he broke all these
separate pieces that again somebody might
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have tried to put into one book, but it's
much smarter to break them apart into an
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entire series.
And as I talk about all these series,
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don't get worried because you don't have
to do all this.
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You don't have to plan all this out from
the beginning.
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I'm just telling you to break the topics
up into shorter, more targeted books.
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To target specific audiences and phrases
as you go along, what about the for
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idiots books or the for dummies books?
They have hundreds of books on all
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different topics that are separated up
all under one brand name.
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That's amazing what they've been able to
do with it.
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So those are all different types of
books.
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And so dummies has over 2000 books just
in the Dummies series alone.
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O those are, you're going to create a
series of books overtime for your
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audience. Again, don't worry about it now because
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you'll break them U and in one of the
other modules I'm about to show you how
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to write faster and even how to create
books without writing.
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