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00:00:17,118 --> 00:00:18,952
Five, four...
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00:00:19,120 --> 00:00:20,421
Command engine start.
2
00:00:20,521 --> 00:00:22,790
Two, one. Ignition.
3
00:00:39,507 --> 00:00:41,475
Oh, yeah, look at her go!
4
00:00:41,642 --> 00:00:43,722
Mission control has confirmed
New Shepard has cleared
5
00:00:43,811 --> 00:00:46,780
the tower on her way
to space from Launch Site One
6
00:00:46,880 --> 00:00:50,684
in the west Texas desert with
Mannequin Skywalker on board.
7
00:00:55,656 --> 00:00:57,358
I was born into great wealth.
8
00:00:57,491 --> 00:00:59,227
Not monetary wealth,
9
00:00:59,360 --> 00:01:00,994
but the wealth
of a loving family.
10
00:01:01,629 --> 00:01:04,365
A family that fostered
my curiosity
11
00:01:04,965 --> 00:01:07,000
and encouraged me to dream big.
12
00:01:09,337 --> 00:01:13,741
My mom, Jackie, had me
when she was 17 years old.
13
00:01:15,843 --> 00:01:19,913
My dad's name is Miguel.
He adopted me when I was four.
14
00:01:21,549 --> 00:01:24,084
He was 16 when he came
to the United States
15
00:01:24,218 --> 00:01:27,488
from Cuba, shortly after
the Castro Regime.
16
00:01:30,324 --> 00:01:32,393
My dad didn't speak English
17
00:01:32,526 --> 00:01:34,862
and he did not have
an easy path.
18
00:01:34,995 --> 00:01:38,098
What he did have was grit
and determination.
19
00:01:38,866 --> 00:01:41,202
Together, with my grandparents,
20
00:01:41,369 --> 00:01:43,036
these hard-working,
21
00:01:43,171 --> 00:01:46,039
resourceful, and loving
people made me who I am.
22
00:01:50,744 --> 00:01:53,447
I walked away from
a steady job on Wall Street
23
00:01:53,581 --> 00:01:56,450
into a Seattle garage
to pursue my dream,
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00:01:56,917 --> 00:01:59,687
fully understanding
that it might not work.
25
00:02:00,788 --> 00:02:04,425
It feels just like yesterday
I was driving packages
26
00:02:04,558 --> 00:02:06,059
to the post office myself,
27
00:02:06,727 --> 00:02:10,298
dreaming that one day
we might afford a forklift.
28
00:02:13,434 --> 00:02:15,135
You earn trust slowly,
over time,
29
00:02:15,269 --> 00:02:17,205
doing hard things well.
30
00:02:18,071 --> 00:02:21,209
We offer fast shipping
and everyday low prices.
31
00:02:21,975 --> 00:02:23,977
We make promises
to our customers
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00:02:24,111 --> 00:02:25,546
that we intend to keep.
33
00:02:26,580 --> 00:02:28,816
We make principled decisions,
34
00:02:28,949 --> 00:02:32,653
however unpopular,
and our approach is working.
35
00:03:23,804 --> 00:03:26,039
Jeff, David just asked
about you, let's go.
36
00:03:26,173 --> 00:03:28,309
- We're late.
- Shit!
37
00:03:30,844 --> 00:03:33,947
Oh, my goodness,
how are you always late?
38
00:03:34,047 --> 00:03:35,883
'Cause I'm always working.
39
00:03:36,817 --> 00:03:38,719
Let's see how well that excuse
works on David.
40
00:03:40,688 --> 00:03:43,190
- Is this a sleeping bag?
- No.
41
00:03:49,497 --> 00:03:52,533
You do know that
that's a poor answer
42
00:03:52,666 --> 00:03:54,335
to tell me that
that's a jump bag
43
00:03:54,502 --> 00:03:55,969
instead of a sleeping bag
44
00:03:56,069 --> 00:03:57,738
when you have a pillow
sticking out of it?
45
00:03:57,871 --> 00:04:01,174
- You believe it.
- Come on, man.
46
00:04:02,075 --> 00:04:03,477
Okay, here we go.
47
00:04:03,577 --> 00:04:05,245
Mr. Bezos,
thanks for joining us.
48
00:04:05,379 --> 00:04:06,847
You mean, I had a choice?
49
00:04:06,980 --> 00:04:08,516
Back to what
we were talking about.
50
00:04:08,682 --> 00:04:10,351
Look, we're not gonna
spend all day
51
00:04:10,484 --> 00:04:12,044
talking about how great
our quarter was.
52
00:04:12,185 --> 00:04:13,721
Our numbers are fine,
53
00:04:13,854 --> 00:04:15,389
but that's not
what we're gonna do.
54
00:04:15,523 --> 00:04:17,083
We wanna talk about
how we're gonna move
55
00:04:17,190 --> 00:04:18,692
the business forward, right?
56
00:04:18,859 --> 00:04:20,728
So, I wanted to spend
a little time going over
57
00:04:20,861 --> 00:04:22,696
an idea that Anton
and his team brought us.
58
00:04:22,863 --> 00:04:25,666
Let's put it up on the board.
Online brokerage.
59
00:04:26,434 --> 00:04:29,570
The idea that we would
actually start transacting
60
00:04:29,703 --> 00:04:31,872
completely online.
61
00:04:32,039 --> 00:04:34,107
Where consumers
can go on and instantaneously
62
00:04:34,241 --> 00:04:35,843
execute a trade.
63
00:04:35,943 --> 00:04:38,045
Now, I think all of you
are kind of wondering
64
00:04:38,211 --> 00:04:39,811
how it's gonna affect us
on the fee side,
65
00:04:39,880 --> 00:04:41,415
and there's gonna be less fee,
66
00:04:41,549 --> 00:04:43,327
but there's also gonna be
less cash going out.
67
00:04:43,351 --> 00:04:45,052
That's a win-win for everybody,
isn't it?
68
00:04:45,185 --> 00:04:47,721
As we move forward,
I wanna see good ideas,
69
00:04:47,855 --> 00:04:50,090
the next big idea.
70
00:04:50,958 --> 00:04:52,292
Does that make sense to you?
71
00:04:52,760 --> 00:04:54,695
And remember one thing:
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00:04:54,795 --> 00:04:56,263
It's all about the data.
73
00:05:30,931 --> 00:05:32,232
I don't know, I just...
74
00:05:33,601 --> 00:05:34,968
feel like I'm in a rut.
75
00:05:36,770 --> 00:05:38,939
Sometimes like I don't want
to get back into writing.
76
00:05:39,106 --> 00:05:40,774
You should, 100%.
77
00:05:41,442 --> 00:05:44,445
Yeah, but there's
no money in that.
78
00:05:45,312 --> 00:05:46,680
Could be.
79
00:05:46,814 --> 00:05:48,482
You're an amazing writer,
you know that.
80
00:05:49,950 --> 00:05:51,819
You're my husband,
you have to say that.
81
00:05:51,952 --> 00:05:53,454
I'm serious!
82
00:05:53,621 --> 00:05:55,088
Some of the stuff you've written
83
00:05:55,188 --> 00:05:56,757
just makes me want to cry.
84
00:05:56,857 --> 00:05:58,859
- Ugh.
- And I have several times.
85
00:05:58,992 --> 00:06:00,528
Oh, stop.
86
00:06:06,834 --> 00:06:09,369
You're amazingly talented.
You know that.
87
00:06:12,806 --> 00:06:14,341
Thank you.
88
00:06:15,943 --> 00:06:17,978
It's just easier said
than done sometimes.
89
00:06:20,514 --> 00:06:23,050
With the job and all, I just
don't have as much time for it.
90
00:06:25,786 --> 00:06:28,489
And it's not like
I don't love my job,
91
00:06:28,656 --> 00:06:30,891
I'm so grateful
for the opportunity, but...
92
00:06:32,526 --> 00:06:36,564
I never imagined myself
as a glorified secretary.
93
00:06:39,066 --> 00:06:40,568
You're not a secretary.
94
00:06:41,502 --> 00:06:43,336
You're a novelist trapped
in a boring job,
95
00:06:43,504 --> 00:06:45,205
believe me, I know.
96
00:06:45,338 --> 00:06:48,842
Yeah. VP of the company
understands.
97
00:06:50,678 --> 00:06:52,012
Things are good right now,
98
00:06:52,980 --> 00:06:55,749
but I always pictured I'd start
a business or something.
99
00:06:56,349 --> 00:06:58,749
Never thought that I'd just end
up as another hedge fund guy.
100
00:07:00,688 --> 00:07:02,089
Well, what's stopping you?
101
00:07:03,256 --> 00:07:05,225
Just gotta be there.
102
00:07:06,093 --> 00:07:07,995
No, seriously,
103
00:07:08,095 --> 00:07:10,339
what's... what's stopping you
from starting your own company?
104
00:07:10,363 --> 00:07:11,932
A business idea.
105
00:07:12,065 --> 00:07:14,067
There's the logistics,
the supply chain,
106
00:07:14,201 --> 00:07:15,703
I... I don't know the first thing
107
00:07:15,836 --> 00:07:17,538
about getting a business off
the ground.
108
00:07:18,038 --> 00:07:20,541
Plus, I have a steady job,
why would I risk that?
109
00:07:20,708 --> 00:07:22,710
No, no. Forget that!
110
00:07:22,876 --> 00:07:24,476
You can get another job
if you wanted to.
111
00:07:24,545 --> 00:07:26,046
I mean, with a mind like yours,
112
00:07:26,179 --> 00:07:27,781
you'd get hired
anywhere in an instant.
113
00:07:28,916 --> 00:07:30,217
Seriously.
114
00:07:33,754 --> 00:07:36,356
If you wanna start
your own company,
115
00:07:36,456 --> 00:07:38,225
you should go for it.
116
00:07:42,229 --> 00:07:44,798
You're right.
You're right.
117
00:07:44,932 --> 00:07:46,567
No more excuses.
118
00:07:49,402 --> 00:07:50,738
And there is something.
119
00:07:52,072 --> 00:07:53,473
I read an article the other day.
120
00:07:54,041 --> 00:07:59,780
Did you know that the internet
is growing at 2,300% a year?
121
00:08:01,314 --> 00:08:03,250
Holy shit, that's a lot.
122
00:08:03,416 --> 00:08:07,254
Yeah. That's an understatement.
Nothing grows at 2,300%.
123
00:08:07,420 --> 00:08:08,722
Ever.
124
00:08:11,925 --> 00:08:13,293
Yeah.
125
00:08:14,094 --> 00:08:18,265
I mean, that's the
million-dollar idea, I guess.
126
00:08:18,398 --> 00:08:20,433
It's... It's numbers, really,
127
00:08:20,601 --> 00:08:23,270
but if I could find a way
to capitalize on it...
128
00:08:24,304 --> 00:08:26,640
I mean, imagine
if we started a business
129
00:08:26,774 --> 00:08:29,442
and in its first year
did a million dollars in sales
130
00:08:29,610 --> 00:08:31,411
and grew 2,300%.
131
00:08:31,511 --> 00:08:33,947
That means its second year
would do $23 million,
132
00:08:34,114 --> 00:08:36,183
and then if it grew
another 2,300%
133
00:08:36,316 --> 00:08:39,687
it would do $529 million
in its third year.
134
00:08:42,790 --> 00:08:44,324
- Wow.
- Yeah.
135
00:08:45,959 --> 00:08:47,961
Could be the idea
David's been looking for.
136
00:08:49,663 --> 00:08:51,143
Well, are you gonna
tell him about it?
137
00:08:51,665 --> 00:08:54,201
Not yet. I don't even know
what we're gonna sell.
138
00:08:57,037 --> 00:08:58,606
Whatever it is...
139
00:09:00,641 --> 00:09:01,942
it could be big.
140
00:10:50,818 --> 00:10:53,486
Move!
First time in New York?
141
00:11:35,162 --> 00:11:36,496
- Jeff! Jeff!
- One quick minute.
142
00:11:36,629 --> 00:11:38,031
Jeff, he's on a call!
143
00:11:38,165 --> 00:11:39,366
A great opportunity.
144
00:11:39,499 --> 00:11:40,801
I'd... It'd be a real honor.
145
00:11:41,468 --> 00:11:42,702
Absolutely.
146
00:11:43,470 --> 00:11:45,038
I agree.
147
00:11:45,172 --> 00:11:47,374
- What is this?
- Tomorrow's best idea.
148
00:11:47,507 --> 00:11:49,276
Okay, Tom,
let me give you a call back,
149
00:11:49,376 --> 00:11:50,944
something just came up, okay?
150
00:11:51,044 --> 00:11:52,345
Hey, thanks so much.
151
00:11:54,147 --> 00:11:55,949
That was a friend
at the White House.
152
00:11:56,817 --> 00:11:58,361
President's asking me
to be on his council
153
00:11:58,385 --> 00:12:00,120
for science and technology.
154
00:12:00,220 --> 00:12:02,856
- Congratulations.
- Well, it's important, right?
155
00:12:03,323 --> 00:12:05,192
But obviously
not as important as this.
156
00:12:05,325 --> 00:12:09,396
Tell me something that grows
at a 2,300% annual growth rate.
157
00:12:09,529 --> 00:12:12,032
Outside of petri dishes,
nothing.
158
00:12:13,300 --> 00:12:15,368
Forget about it, keep reading.
Right there.
159
00:12:15,502 --> 00:12:17,237
That's a month's work,
right there.
160
00:12:17,370 --> 00:12:19,172
Jeff,
if you don't shut the fuck up
161
00:12:19,339 --> 00:12:20,908
it's gonna take me
a month to read it.
162
00:12:21,508 --> 00:12:23,076
Forget about it.
Let me bottom line it.
163
00:12:23,710 --> 00:12:26,513
- Books.
- Books? That's your idea?
164
00:12:26,646 --> 00:12:27,848
It's tomorrow's best idea.
165
00:12:27,981 --> 00:12:29,549
The one you've been looking for.
166
00:12:29,682 --> 00:12:32,052
Jeff, I haven't been looking
for books. In fact,
167
00:12:32,185 --> 00:12:34,354
I don't even know what
the fuck you're talking about.
168
00:12:34,487 --> 00:12:36,689
- Have you gotten any sleep?
- Let me explain it to you.
169
00:12:36,824 --> 00:12:39,860
See, millions of copies of
books are published every year
170
00:12:39,993 --> 00:12:42,362
and... and millions more
internationally,
171
00:12:42,863 --> 00:12:45,933
but a physical store can only
carry several thousand books.
172
00:12:46,066 --> 00:12:47,667
Well, that's true
of any retailer.
173
00:12:47,767 --> 00:12:49,169
Right, take Barnes & Noble.
174
00:12:49,269 --> 00:12:52,005
$1.6 billion a year in sales.
175
00:12:52,705 --> 00:12:55,775
But any physical
Barnes & Noble store
176
00:12:55,909 --> 00:12:58,078
only has thousands of copies.
177
00:12:58,912 --> 00:13:02,382
Now, add several
of Barnes & Noble stores,
178
00:13:02,549 --> 00:13:04,451
and you still
have thousands of copies.
179
00:13:04,584 --> 00:13:07,120
But there's potentially
millions of copies
180
00:13:07,254 --> 00:13:09,589
that could be sold,
but not in a physical store.
181
00:13:10,891 --> 00:13:13,726
Now, imagine a virtual store
182
00:13:16,563 --> 00:13:19,766
that was open 24 hours a day,
seven days a week,
183
00:13:21,534 --> 00:13:24,637
and could carry an infinite
amount of books,
184
00:13:24,771 --> 00:13:26,874
potentially every book
that ever existed.
185
00:13:27,540 --> 00:13:29,076
Jeff, do me a favor.
186
00:13:29,209 --> 00:13:31,078
Go wash up, shave,
187
00:13:31,211 --> 00:13:32,645
and that sleeping bag
that you have?
188
00:13:32,779 --> 00:13:34,481
Go take a little nap.
189
00:13:34,614 --> 00:13:37,150
And I want you to meet me
in the park in an hour, okay?
190
00:13:57,104 --> 00:14:00,107
- You clean up nice.
- Thanks, David.
191
00:14:00,673 --> 00:14:03,810
You know, it's a great idea
with a good plan.
192
00:14:06,779 --> 00:14:08,748
I'm so relieved you...
You liked it.
193
00:14:08,848 --> 00:14:10,450
I mean, with 76...
194
00:14:10,617 --> 00:14:12,519
Take a look at that guy
over there.
195
00:14:14,754 --> 00:14:16,456
Now take a look at that guy.
196
00:14:19,426 --> 00:14:21,028
Which one
do you think's happier?
197
00:14:23,830 --> 00:14:25,641
- The one with the hotdog.
- Why do you say that?
198
00:14:25,665 --> 00:14:27,834
He's living for the moment.
199
00:14:27,968 --> 00:14:30,637
Does that mean that the other
guy's miserable? Right?
200
00:14:31,304 --> 00:14:32,973
Maybe. Yeah.
201
00:14:33,106 --> 00:14:35,976
Let's jump ahead 20 years
to 2014.
202
00:14:36,109 --> 00:14:37,877
Who do you think's
gonna be happier,
203
00:14:38,011 --> 00:14:40,313
the guy eating hotdogs
that didn't plan for his future
204
00:14:40,447 --> 00:14:42,215
or the guy
who worked his ass off
205
00:14:42,349 --> 00:14:44,151
to get where he wanted to go?
206
00:14:44,651 --> 00:14:47,120
People always make
the same mistake.
207
00:14:47,220 --> 00:14:49,456
They focus on short-term goals
instead of planning
208
00:14:49,556 --> 00:14:51,959
for the future, instead
of planning for the future
209
00:14:52,059 --> 00:14:54,694
and using a short-term strategy
to execute it.
210
00:14:55,528 --> 00:14:57,998
You're the youngest
vice president
211
00:14:58,165 --> 00:15:00,467
of the fastest growing
hedge fund in America.
212
00:15:00,900 --> 00:15:02,735
You make a six-figure salary.
213
00:15:03,503 --> 00:15:05,672
Your coworkers respect you,
214
00:15:05,838 --> 00:15:08,408
and you want to throw all of
that away to, what, sell books?
215
00:15:09,542 --> 00:15:10,886
I thought you liked the idea,
David.
216
00:15:10,910 --> 00:15:12,312
I do like the idea.
217
00:15:12,412 --> 00:15:14,214
I actually think
it's a great idea,
218
00:15:14,347 --> 00:15:16,416
but it's not for me,
219
00:15:16,549 --> 00:15:19,186
and I definitely don't think
it's for you.
220
00:15:19,852 --> 00:15:22,389
Jeff, you're brilliant
and you're ambitious
221
00:15:22,522 --> 00:15:24,357
and I love that about you,
222
00:15:25,858 --> 00:15:29,196
but, ultimately,
you have to think bigger, okay?
223
00:15:29,362 --> 00:15:31,564
You have a career to grow,
and you have places to go
224
00:15:31,698 --> 00:15:33,200
and you have a family
to take care of
225
00:15:33,366 --> 00:15:34,767
and your wife wants
to move your...
226
00:15:34,901 --> 00:15:36,369
Your whole family forward.
227
00:15:37,170 --> 00:15:39,406
But I don't think that's
gonna happen with your plan.
228
00:15:43,376 --> 00:15:44,911
Okay? Let's head out.
229
00:15:49,049 --> 00:15:50,583
Well, what Alisson should know...
230
00:15:50,717 --> 00:15:52,552
What is internet, anyway?
231
00:15:53,420 --> 00:15:56,689
Internet is that
massive computer network.
232
00:15:56,789 --> 00:15:58,891
Starting your own business
is one of the most
233
00:15:59,059 --> 00:16:00,960
challenging things you can do.
234
00:16:01,094 --> 00:16:03,196
The risk often outweighs
the rewards,
235
00:16:03,296 --> 00:16:05,732
but I'm telling you,
if you know what you're doing
236
00:16:05,898 --> 00:16:07,434
and you got nothing to lose,
237
00:16:07,567 --> 00:16:09,536
then why not, right?
238
00:16:09,636 --> 00:16:12,039
That's because fear... fear is
what runs the human heart.
239
00:16:12,139 --> 00:16:14,107
Hey.
240
00:16:14,241 --> 00:16:16,109
But if you got the
guts to face what's ahead...
241
00:16:16,243 --> 00:16:19,779
- When'd you get home?
- A little while ago.
242
00:16:19,912 --> 00:16:21,748
I didn't have
two pennies to rub together.
243
00:16:21,881 --> 00:16:23,783
But I didn't let it
slow me down, you know why?
244
00:16:23,916 --> 00:16:25,585
I'll tell you why.
When I was a kid,
245
00:16:25,718 --> 00:16:27,454
I used to caddy at this
country club.
246
00:16:27,587 --> 00:16:28,988
And every morning...
247
00:16:32,125 --> 00:16:35,095
Brought some take out.
You hungry?
248
00:16:38,731 --> 00:16:40,500
Those biscuits
will ruin your dinner.
249
00:16:45,938 --> 00:16:48,941
- What'd you get?
- Chinese.
250
00:17:07,660 --> 00:17:12,832
So... you gonna tell me
why you left work early today?
251
00:17:16,369 --> 00:17:18,037
No reason.
252
00:17:18,638 --> 00:17:20,873
Oh, come on, I know
you had your pitch with David
253
00:17:21,007 --> 00:17:23,310
and look at you,
you're wallowing in self-pity.
254
00:17:23,843 --> 00:17:25,145
No, I'm not.
255
00:17:25,312 --> 00:17:26,679
Jeff, you're a terrible liar.
256
00:17:29,616 --> 00:17:31,151
He's not interested, okay?
257
00:17:32,452 --> 00:17:33,720
Well, why not?
258
00:17:33,853 --> 00:17:35,188
He said it was a great idea,
259
00:17:35,322 --> 00:17:37,056
just not for the company
or for me.
260
00:17:38,024 --> 00:17:39,726
What the hell's that
supposed to mean?
261
00:17:39,859 --> 00:17:42,362
It means I shouldn't be
taking risks like this.
262
00:17:43,496 --> 00:17:46,166
And he asked me, would I risk
everything for this idea?
263
00:17:46,299 --> 00:17:47,900
And, honestly, I wouldn't.
264
00:17:48,801 --> 00:17:50,503
Well,
why wouldn't you risk it all?
265
00:17:52,905 --> 00:17:55,408
I don't think the risk
is worth the opportunity.
266
00:17:56,909 --> 00:18:00,180
I have a steady career,
we have a family.
267
00:18:01,348 --> 00:18:02,815
What if we wanna
have kids one day?
268
00:18:02,915 --> 00:18:04,851
I can't be living
with this kind of risk.
269
00:18:05,017 --> 00:18:07,587
Whoa, whoa, hold up there,
cowboy.
270
00:18:09,522 --> 00:18:12,859
Listen, if we wanna have kids,
271
00:18:13,025 --> 00:18:14,861
we'll discuss
that in the future.
272
00:18:15,362 --> 00:18:16,729
Later on down the line.
273
00:18:17,230 --> 00:18:20,533
As for your job,
you can get another one.
274
00:18:21,401 --> 00:18:23,536
You're Jeff Bezos,
275
00:18:23,703 --> 00:18:26,706
the youngest VP
in the history of D.E. Shaw.
276
00:18:26,839 --> 00:18:28,775
You really think
this is your only opportunity
277
00:18:28,908 --> 00:18:30,210
for a good job in the future?
278
00:18:31,378 --> 00:18:32,612
Hell no!
279
00:18:33,213 --> 00:18:35,047
Whatever it is you choose to do,
280
00:18:35,182 --> 00:18:37,550
you're going to be
incredible at.
281
00:18:39,051 --> 00:18:40,453
I know it.
282
00:18:41,388 --> 00:18:44,224
And if this is something
that you wanna do,
283
00:18:44,724 --> 00:18:46,092
then I believe in you.
284
00:18:47,760 --> 00:18:49,796
And you need to believe
in yourself,
285
00:18:49,929 --> 00:18:52,765
'cause you're not just someone
who takes unnecessary risks,
286
00:18:52,899 --> 00:18:56,269
you're someone who... who
looks at the possibilities,
287
00:18:56,403 --> 00:18:58,070
runs the numbers,
288
00:18:58,238 --> 00:19:00,158
and then takes the chances
that are worth taking!
289
00:19:04,611 --> 00:19:06,746
You said to think
about the future, right?
290
00:19:10,082 --> 00:19:12,219
Is D.E. Shaw
really what you envision
291
00:19:12,319 --> 00:19:14,053
for the rest of your life?
292
00:19:33,240 --> 00:19:35,942
Regret... minimization.
293
00:19:38,311 --> 00:19:39,946
What?
294
00:19:41,948 --> 00:19:43,950
Regret minimization framework.
295
00:19:44,116 --> 00:19:46,319
I need to minimize
the amount of regrets
296
00:19:46,453 --> 00:19:47,787
that I'm gonna have by age 80.
297
00:19:48,921 --> 00:19:51,291
Okay, that's...
That's one way to look at it.
298
00:19:53,092 --> 00:19:55,962
See, I'm not gonna regret being
a part of this Internet thing,
299
00:19:56,095 --> 00:19:59,432
but I will regret not trying,
and if it fails, who cares?
300
00:20:00,700 --> 00:20:02,635
I'm not living my life
in regret.
301
00:20:03,503 --> 00:20:04,804
So, you're gonna go for it?
302
00:20:04,971 --> 00:20:06,205
Yeah, we're going for it!
303
00:20:07,006 --> 00:20:10,109
All right, Internet man!
So, what's our next move?
304
00:20:10,209 --> 00:20:11,611
We're quitting our jobs.
305
00:20:13,980 --> 00:20:16,816
I'm sorry. We?
306
00:20:17,317 --> 00:20:19,486
Yeah. I'm not doing
this without you.
307
00:20:21,721 --> 00:20:23,890
And we're not starting
a business venture here.
308
00:20:25,024 --> 00:20:27,860
- I need you.
- But... But...
309
00:20:27,994 --> 00:20:29,362
We can do this.
310
00:20:31,498 --> 00:20:32,732
It's gonna be okay.
311
00:20:33,833 --> 00:20:36,503
We have savings,
we're gonna be together.
312
00:20:38,471 --> 00:20:39,706
You can have time to write.
313
00:20:44,977 --> 00:20:46,212
It's gonna work out.
314
00:20:47,880 --> 00:20:50,850
- Okay. Okay, I'm in.
- Okay? Doing it?
315
00:20:51,017 --> 00:20:52,385
- We're doing it.
- We're doing it!
316
00:20:56,055 --> 00:20:58,925
- You're amazing.
- I'm so excited for us.
317
00:20:59,058 --> 00:21:00,593
This is gonna work.
318
00:21:00,727 --> 00:21:03,229
- I'm scared, but I'm excited.
- I'm scared, too!
319
00:21:04,731 --> 00:21:06,065
Zander.
320
00:21:06,198 --> 00:21:07,834
Hey, it's Jeff Bezos.
321
00:21:08,568 --> 00:21:13,373
Yeah, MacKenzie's great.
I'm starting a new business.
322
00:21:14,206 --> 00:21:15,708
We're gonna sell
on the Internet.
323
00:21:15,875 --> 00:21:17,910
Yeah, Warren, Internet.
324
00:21:18,044 --> 00:21:20,913
I-N-T-E-R-N-E-T.
325
00:21:23,049 --> 00:21:25,017
Yeah.
You have a modem, right?
326
00:21:26,386 --> 00:21:29,188
Yeah, you're gonna
go online and buy.
327
00:21:29,288 --> 00:21:31,558
You know how you said
if I ever had a big idea
328
00:21:31,691 --> 00:21:33,893
to call you and... and, um...
This is it.
329
00:21:34,361 --> 00:21:36,062
We're starting a website.
330
00:21:37,063 --> 00:21:38,398
Website.
331
00:21:38,531 --> 00:21:40,733
Yeah, Nancy. Okay.
332
00:21:42,569 --> 00:21:45,472
Hmm. We don't have a name
for it yet.
333
00:21:45,605 --> 00:21:46,906
Valuation?
334
00:21:48,541 --> 00:21:50,242
A million dollars?
335
00:21:50,377 --> 00:21:53,245
Yeah, Bill, the valuation
isn't determined yet.
336
00:21:53,713 --> 00:21:56,082
We don't know what the profit
margins are gonna be.
337
00:21:56,215 --> 00:21:58,951
No. I'm working
on the business plan.
338
00:21:59,552 --> 00:22:01,954
No, I've never started
a business before.
339
00:22:02,822 --> 00:22:04,991
That's the point,
it's called a startup.
340
00:22:05,458 --> 00:22:08,094
How about instead of saying
it's a startup business,
341
00:22:08,260 --> 00:22:13,633
why don't you tell them
it's an investment opportunity?
342
00:22:14,100 --> 00:22:16,803
If you just invest $50,000...
343
00:22:17,604 --> 00:22:21,441
Yeah. Listen, David.
It's going to be big.
344
00:22:21,608 --> 00:22:22,909
We're still working on the plan,
345
00:22:23,009 --> 00:22:24,329
but... but we'd love
to invite you
346
00:22:24,444 --> 00:22:25,778
to be one
of the first investors.
347
00:22:25,945 --> 00:22:27,847
What do you mean
I'd make a terrible CEO?
348
00:22:34,954 --> 00:22:36,288
How much is it?
349
00:22:37,624 --> 00:22:38,958
$50,000.
350
00:22:40,927 --> 00:22:42,629
Can't even start
a business with that.
351
00:22:42,762 --> 00:22:44,196
No, that can't be,
352
00:22:44,330 --> 00:22:46,032
we must've called
over 60 people today.
353
00:22:46,165 --> 00:22:47,700
And half of them said no.
354
00:22:50,302 --> 00:22:51,538
Maybe we can get a loan?
355
00:22:52,338 --> 00:22:55,341
No bank is gonna lend us money.
We're a startup.
356
00:22:56,676 --> 00:22:58,010
What do we do, then?
357
00:22:59,278 --> 00:23:00,647
I don't know.
358
00:23:13,893 --> 00:23:15,127
Let's go.
359
00:23:19,198 --> 00:23:23,069
- You sure about this?
- It's our only option.
360
00:23:24,336 --> 00:23:25,705
But it's up to you.
361
00:23:27,707 --> 00:23:29,041
All right.
362
00:23:36,683 --> 00:23:39,385
There you are! Oh!
363
00:23:40,386 --> 00:23:43,355
- Hey, Mom.
- You made it!
364
00:23:43,490 --> 00:23:45,024
Why didn't you give us
some warning?
365
00:23:45,191 --> 00:23:47,193
I... I would've rolled out
the red carpet.
366
00:23:47,326 --> 00:23:48,861
You know me,
spontaneous to a fault.
367
00:23:48,995 --> 00:23:50,563
Did you hear that?
368
00:23:50,697 --> 00:23:53,700
He's about as spontaneous
as a stopwatch.
369
00:23:54,200 --> 00:23:57,236
Oh, you look exhausted.
Well, come on in, come in.
370
00:23:58,037 --> 00:24:01,040
- Oh, Mike, they're here!
- Oh, my God!
371
00:24:01,207 --> 00:24:03,375
That's my boy. Oh, welcome!
372
00:24:04,544 --> 00:24:07,680
So good to see you!
You look great!
373
00:24:07,780 --> 00:24:09,340
So happy you guys made it,
look at this!
374
00:24:09,415 --> 00:24:10,683
- Hey, Dad.
- Welcome.
375
00:24:10,783 --> 00:24:12,143
This is so great
you guys are here!
376
00:24:12,251 --> 00:24:14,053
Feels so good when you're here,
377
00:24:14,220 --> 00:24:16,198
thank you so much, you guys,
for coming. Gonna be great.
378
00:24:16,222 --> 00:24:17,590
Okay, I've gotta ask,
379
00:24:17,724 --> 00:24:19,058
is he still totally unorganized?
380
00:24:19,225 --> 00:24:21,227
- Mom!
- Yes.
381
00:24:21,393 --> 00:24:23,763
You know, when he was a kid,
he used to be just like that.
382
00:24:23,896 --> 00:24:25,732
He had so many inventions,
remember, Mike,
383
00:24:25,898 --> 00:24:28,367
up in his room that we finally
had to turn over the garage
384
00:24:28,467 --> 00:24:31,070
- to make it your workshop!
- Thanks, Mom.
385
00:24:31,237 --> 00:24:33,048
Oh, Mike, would you take the
luggage? Take their luggage.
386
00:24:33,072 --> 00:24:35,074
We're gonna have a good time,
we're so happy.
387
00:24:35,241 --> 00:24:36,552
- Thank you. All right.
- Thank you.
388
00:24:36,576 --> 00:24:38,110
So...
389
00:24:41,581 --> 00:24:44,416
- Oh, my gosh, is that you?
- It's me.
390
00:24:44,584 --> 00:24:46,152
That is such a cute photo.
391
00:24:47,253 --> 00:24:49,088
A lot of memories, eh?
392
00:24:49,221 --> 00:24:51,290
Ah! We're so happy
you guys are here.
393
00:24:51,423 --> 00:24:53,259
- Let's sit, sit, come on.
- Let's go.
394
00:24:55,261 --> 00:24:58,965
So, is it happening?
Are we gonna be grandparents?
395
00:25:01,100 --> 00:25:02,434
- No.
- No.
396
00:25:02,569 --> 00:25:04,470
- Oh!
- Not yet.
397
00:25:04,604 --> 00:25:06,606
This is a great time for you,
you are so busy
398
00:25:06,739 --> 00:25:08,617
and you're doing so many
great things, it's better
399
00:25:08,641 --> 00:25:10,777
to keep working now,
have the kid when you're ready.
400
00:25:10,943 --> 00:25:12,144
How's work?
401
00:25:12,845 --> 00:25:17,483
Actually... we quit our jobs.
402
00:25:17,950 --> 00:25:20,286
- You quit?
- Yeah.
403
00:25:20,452 --> 00:25:21,688
Both of you guys?
404
00:25:22,288 --> 00:25:23,656
- Yep.
- Yep.
405
00:25:24,657 --> 00:25:26,425
Did you have a fight with David?
406
00:25:26,525 --> 00:25:28,460
No, things are fine with David,
you know,
407
00:25:28,628 --> 00:25:30,468
I think he's one
of the smartest people I know,
408
00:25:30,630 --> 00:25:32,865
and somebody that uses
both sides of his brain.
409
00:25:32,999 --> 00:25:35,935
But, um, just,
an opportunity came up
410
00:25:36,035 --> 00:25:37,604
that we just couldn't pass up.
411
00:25:37,704 --> 00:25:39,639
So, you got another offer?
412
00:25:40,472 --> 00:25:42,474
No, Mom, um...
413
00:25:43,009 --> 00:25:46,679
We're actually starting
a business online.
414
00:25:46,813 --> 00:25:48,480
On the Internet.
Selling books.
415
00:25:49,148 --> 00:25:50,817
The Internet?
416
00:25:50,983 --> 00:25:53,886
So, the Internet, it's a vast
network of computers
417
00:25:54,020 --> 00:25:57,356
that communicate with each
other and transfer information,
418
00:25:57,489 --> 00:26:01,193
so why couldn't this network
be used to conduct commerce?
419
00:26:01,794 --> 00:26:05,397
And we've identified
the potential
420
00:26:05,531 --> 00:26:09,669
of selling books through
the Internet as a business.
421
00:26:09,836 --> 00:26:11,237
Well, why would you want
to do that?
422
00:26:11,370 --> 00:26:12,972
Why wouldn't you just go
to the store?
423
00:26:13,072 --> 00:26:16,042
A physical store
can never have every book
424
00:26:16,175 --> 00:26:17,977
that ever existed.
425
00:26:18,077 --> 00:26:20,680
And our virtual store could
potentially have every book
426
00:26:20,847 --> 00:26:22,514
and we'll just ship it to you.
427
00:26:23,049 --> 00:26:24,751
Mm-hmm.
428
00:26:24,884 --> 00:26:28,054
And plus, the internet's
growing at 2,300% a year.
429
00:26:28,855 --> 00:26:30,156
Well, how do you know that?
430
00:26:30,690 --> 00:26:33,059
Well, we've found several
analyst reports
431
00:26:33,192 --> 00:26:35,161
and we've been identifying
other businesses
432
00:26:35,261 --> 00:26:37,830
that... that have seen that kind
of growth and we believe
433
00:26:37,930 --> 00:26:39,732
we can achieve
that selling books.
434
00:26:40,199 --> 00:26:43,102
I don't know, guys, I think
this seems really risky.
435
00:26:43,235 --> 00:26:45,037
Couldn't you, like,
do this on nights
436
00:26:45,171 --> 00:26:47,373
and weekends,
and keep your current job?
437
00:26:49,041 --> 00:26:50,376
No.
438
00:26:50,877 --> 00:26:53,279
Mom, we... we already
quit our jobs.
439
00:26:53,412 --> 00:26:57,884
And... we'll regret
not trying this business.
440
00:26:58,017 --> 00:26:59,886
That's actually why we're here.
441
00:27:00,019 --> 00:27:04,256
We were hoping that you both
would consider investing.
442
00:27:07,059 --> 00:27:08,360
How much do you need?
443
00:27:09,028 --> 00:27:10,396
Couple hundred thousand.
444
00:27:15,567 --> 00:27:17,737
Three hundred would be great.
445
00:27:19,238 --> 00:27:22,709
You each would get a couple
percentage points and ownership
446
00:27:22,809 --> 00:27:25,077
in the business and,
if it's successful,
447
00:27:25,244 --> 00:27:27,246
it could be millions
of dollars for you.
448
00:27:27,980 --> 00:27:32,985
But I have to warn you, there's
a 70% chance it could fail.
449
00:27:34,120 --> 00:27:37,824
I mean, that's the majority
450
00:27:37,957 --> 00:27:39,759
of our retirement fund, honey.
451
00:27:39,926 --> 00:27:41,160
When do you need it by?
452
00:27:44,630 --> 00:27:46,165
Tomorrow.
453
00:27:46,733 --> 00:27:48,768
Well, I've got an idea.
454
00:27:48,935 --> 00:27:50,770
Dinner's almost ready.
455
00:27:51,237 --> 00:27:53,105
Why don't we have a nice dinner
456
00:27:53,239 --> 00:27:55,842
and we can just talk
about this later?
457
00:28:45,825 --> 00:28:47,493
- You're up early.
- Yeah.
458
00:28:50,196 --> 00:28:51,998
I just wanna tell you,
459
00:28:52,131 --> 00:28:54,500
I don't invest in you
and I hope you understand that.
460
00:29:03,175 --> 00:29:04,376
Why?
461
00:29:05,044 --> 00:29:06,955
You know, it's an idea
that you have to understand,
462
00:29:06,979 --> 00:29:08,380
it takes a lot of planning,
463
00:29:08,514 --> 00:29:11,050
a lot of things,
and we don't have a lot.
464
00:29:11,717 --> 00:29:13,052
But I'm not gonna tell you,
465
00:29:13,185 --> 00:29:15,054
you know how much
you represent to me.
466
00:29:15,187 --> 00:29:17,389
And I just want to tell you
something.
467
00:29:17,523 --> 00:29:19,591
We live in a free country.
I believe in America
468
00:29:19,725 --> 00:29:21,894
that every dreams can come true.
469
00:29:22,028 --> 00:29:24,763
And the main thing that I want
you to know...
470
00:29:26,065 --> 00:29:27,433
that I believe in you.
471
00:29:27,566 --> 00:29:28,877
So, I'm going
to give you something.
472
00:29:28,901 --> 00:29:30,202
These are life savings.
473
00:29:30,870 --> 00:29:33,840
Thanks, Dad.
474
00:29:33,940 --> 00:29:35,875
- I love you.
- I love you.
475
00:29:42,214 --> 00:29:43,682
I won't let you down.
476
00:29:43,782 --> 00:29:46,252
I know that.
Absolutely, I know that.
477
00:29:53,059 --> 00:29:54,726
Can I ask you for another favor?
478
00:29:54,894 --> 00:29:56,728
Another favor now?
479
00:29:57,229 --> 00:29:59,131
Can I borrow the truck?
480
00:29:59,265 --> 00:30:01,067
Oh, my God, you gonna kill me.
481
00:30:01,233 --> 00:30:03,211
Your mom is gonna kill me, too,
because you know that...
482
00:30:03,235 --> 00:30:05,104
Go ahead, enjoy yourself.
Today's a big day.
483
00:30:16,415 --> 00:30:17,783
So, where are we heading?
484
00:30:18,750 --> 00:30:20,552
Just keep heading west, babe.
485
00:30:22,254 --> 00:30:23,755
Okay.
486
00:30:25,591 --> 00:30:28,928
- I'll figure it out soon.
- I mean, take your time.
487
00:30:29,095 --> 00:30:31,297
The movers are only,
I don't know,
488
00:30:31,430 --> 00:30:33,099
18 hours behind us, I don't...
489
00:30:33,265 --> 00:30:35,567
I'm sure they don't mind
driving aimlessly.
490
00:30:36,768 --> 00:30:38,368
It's probably not
the first time they do.
491
00:30:45,111 --> 00:30:46,612
You sure
we're at the right place?
492
00:30:47,113 --> 00:30:48,747
Um, you picked it.
493
00:30:55,955 --> 00:30:57,789
Thank you.
494
00:31:15,674 --> 00:31:17,809
I think I figured out
where we're going.
495
00:31:18,644 --> 00:31:22,114
Oh. I'm really starting
to like the nomad life, though.
496
00:31:22,214 --> 00:31:24,650
Well, normally,
an analysis like this
497
00:31:24,816 --> 00:31:27,053
would take several months,
but since we have 24 hours
498
00:31:27,186 --> 00:31:28,620
to notify the movers,
499
00:31:28,720 --> 00:31:30,289
I've narrowed it down
to one city.
500
00:31:30,889 --> 00:31:33,192
It's a city
with a favorable tax structure,
501
00:31:33,325 --> 00:31:36,662
a reasonable cost of living,
a highly qualified workforce,
502
00:31:36,828 --> 00:31:38,330
and access to ports.
503
00:31:38,864 --> 00:31:40,166
Ports?
504
00:31:40,699 --> 00:31:42,868
'Cause we'll be getting
so many books from Asia?
505
00:31:43,002 --> 00:31:46,805
You never know.
So, drumroll, please.
506
00:31:49,508 --> 00:31:52,144
We're moving to...
Seattle, Washington.
507
00:31:55,681 --> 00:31:57,916
- Hmm.
- You're not excited.
508
00:31:58,684 --> 00:32:02,921
I mean, the coffee's good,
right?
509
00:32:03,055 --> 00:32:04,690
There's more than just
coffee in Seattle.
510
00:32:07,059 --> 00:32:08,594
I better call the movers.
511
00:32:08,727 --> 00:32:10,762
Yeah, they're gonna need
an actual address.
512
00:32:10,896 --> 00:32:13,032
At least they know
where to point the truck now.
513
00:32:50,136 --> 00:32:51,637
I wanna show you something.
514
00:33:09,055 --> 00:33:10,989
You're about to see
something beautiful.
515
00:33:14,760 --> 00:33:18,930
- It's beautiful.
- Yeah. Cadabra.
516
00:33:21,767 --> 00:33:24,170
- What?
- Cadabra.
517
00:33:24,936 --> 00:33:26,272
That's the name of our company.
518
00:33:28,774 --> 00:33:30,342
Like magic.
519
00:33:43,955 --> 00:33:46,292
So, you're sure
he's gonna do it for a price?
520
00:33:47,193 --> 00:33:48,494
Excellent.
521
00:33:49,195 --> 00:33:51,163
He's a divorce lawyer,
of course!
522
00:33:53,199 --> 00:33:55,334
How exactly is opening
a corporation
523
00:33:55,467 --> 00:33:56,702
like dissolving a marriage?
524
00:33:57,303 --> 00:33:59,171
All right, thank you.
525
00:33:59,305 --> 00:34:01,540
Great, so you'll have a draft
for us by Wednesday.
526
00:34:02,474 --> 00:34:04,810
I'll send you my address
in Seattle once we get there.
527
00:34:05,644 --> 00:34:08,547
Yeah. Cadabra, Inc.
528
00:34:10,149 --> 00:34:11,883
Like Abra Cadabra. Yeah.
529
00:34:12,618 --> 00:34:15,821
No, no. Not a cadaver.
Cadabra.
530
00:34:17,189 --> 00:34:21,360
Yep. No, no, we're not selling
any magic supplies, just books.
531
00:34:22,461 --> 00:34:23,695
Thank you.
532
00:34:28,667 --> 00:34:32,504
Hey, Shel.
How are you? Jeff Bezos.
533
00:34:32,671 --> 00:34:35,474
Yep. Peter Leventhal's friend.
534
00:34:37,509 --> 00:34:39,411
So, we're heading your way,
535
00:34:39,545 --> 00:34:41,223
wanted to see
if you're available tomorrow.
536
00:34:41,247 --> 00:34:43,482
Get some breakfast
and we can talk about a job.
537
00:34:44,916 --> 00:34:47,653
Yep.
San Francisco, perfect.
538
00:34:47,753 --> 00:34:49,488
All right.
Call you in the morning.
539
00:35:00,866 --> 00:35:02,534
Okay, here we go, Jeff.
540
00:35:02,701 --> 00:35:05,704
Uh, with your left hand
take the nail like this,
541
00:35:06,905 --> 00:35:09,608
and with your right hand hold
the hammer like that, okay?
542
00:35:09,741 --> 00:35:11,877
Hold it, hold it
with strength, okay?
543
00:35:12,010 --> 00:35:16,548
And then subtly tap on the nail
to seed it in place.
544
00:35:16,682 --> 00:35:19,851
And then when you're ready,
hit it a little harder.
545
00:35:20,419 --> 00:35:24,290
Then take your left hand away
and give it a whack.
546
00:35:24,423 --> 00:35:26,892
- Okay.
- Okay? Try that.
547
00:35:34,233 --> 00:35:36,535
- Did I do it good!
- Yeah, you did it!
548
00:35:36,635 --> 00:35:40,239
All right, drink up!
You boys need to stay hydrated.
549
00:35:40,406 --> 00:35:41,707
Oh, yeah.
550
00:35:44,109 --> 00:35:45,311
Thanks, Grandma.
551
00:35:45,444 --> 00:35:47,145
Supper's ready in 30 minutes.
552
00:35:47,279 --> 00:35:48,980
Go inside and get cleaned up.
553
00:35:49,114 --> 00:35:51,783
I'm making grandpa's
special dish today.
554
00:35:51,917 --> 00:35:53,252
Mm.
555
00:35:54,653 --> 00:35:56,373
You know, you always
wanna have great people
556
00:35:56,455 --> 00:35:57,756
in your life, Jeff.
557
00:35:59,758 --> 00:36:01,593
It's the one way to stay happy.
558
00:36:07,233 --> 00:36:09,134
But make sure
it has at least three bedrooms
559
00:36:09,268 --> 00:36:11,136
and an attached garage.
560
00:36:11,937 --> 00:36:13,605
May I ask why?
561
00:36:13,772 --> 00:36:15,307
I want us to be like
562
00:36:15,441 --> 00:36:17,676
all the great American
suburb stories.
563
00:36:17,809 --> 00:36:19,945
Apple. Dell. Disney.
564
00:36:20,479 --> 00:36:22,614
They all started in a garage.
565
00:36:23,148 --> 00:36:25,016
- You serious?
- Yeah.
566
00:36:25,951 --> 00:36:27,619
But no more than 800 a month.
567
00:36:28,620 --> 00:36:31,690
- Seems like kind of a lot.
- Seven hundred.
568
00:36:32,424 --> 00:36:34,660
And we need the keys tomorrow.
569
00:36:35,794 --> 00:36:37,472
I think the movers are
in Nebraska already.
570
00:36:37,496 --> 00:36:38,797
Okay.
571
00:36:39,331 --> 00:36:40,632
Oh, he's here.
572
00:36:43,635 --> 00:36:44,936
Hi, Shel.
573
00:36:47,038 --> 00:36:48,874
Jeff. My wife, MacKenzie.
574
00:36:49,007 --> 00:36:50,609
MacKenzie. Nice to meet you.
575
00:36:50,709 --> 00:36:52,778
- I'll leave you to it.
- Great.
576
00:36:52,878 --> 00:36:54,946
So, Paul speaks
very highly of you.
577
00:36:55,046 --> 00:36:56,624
Said he doesn't know anybody
that can build
578
00:36:56,648 --> 00:36:58,284
a database as fast as you.
579
00:36:58,384 --> 00:37:00,464
Yeah, I was part of the team
that wrote script decks.
580
00:37:00,519 --> 00:37:02,354
- Oh, impressive stuff.
- It was.
581
00:37:02,488 --> 00:37:05,524
You were also part of the whole
Earth catalogue, correct?
582
00:37:05,657 --> 00:37:07,058
- Indeed.
- Yeah, great.
583
00:37:07,192 --> 00:37:08,560
- You want a coffee?
- Sure.
584
00:37:09,127 --> 00:37:11,087
I'll have a large coffee
and whatever he's having.
585
00:37:11,196 --> 00:37:13,031
Cappuccino.
586
00:37:13,164 --> 00:37:16,201
I'll pay 'cause we actually
have startup capital.
587
00:37:16,335 --> 00:37:18,870
It's from my parents,
don't be overly impressed.
588
00:37:19,004 --> 00:37:20,506
Here.
589
00:37:28,179 --> 00:37:30,015
This is the whole business plan?
590
00:37:30,148 --> 00:37:33,084
Mm, no, just what I was able
to get done
591
00:37:33,218 --> 00:37:35,186
between Fort Worth and now.
592
00:37:35,321 --> 00:37:37,723
Um, I'll have the rest done
by the time we get to Seattle.
593
00:37:38,690 --> 00:37:41,660
- Books, huh? Nothing else?
- That's it.
594
00:37:43,895 --> 00:37:45,564
You got a name yet?
595
00:37:46,064 --> 00:37:49,868
- Cadabra.
- Cadaver? Like a dead body?
596
00:37:50,035 --> 00:37:53,104
No. Cadabra.
Like a magic trick.
597
00:37:53,872 --> 00:37:55,206
That's much better.
598
00:37:55,774 --> 00:37:58,009
Now,
based on your qualifications,
599
00:37:58,109 --> 00:38:00,612
why are you perfect
for this programming job?
600
00:38:01,713 --> 00:38:04,350
I was under the impression
you were pitching me a job.
601
00:38:06,051 --> 00:38:07,695
- Yeah, but...
- I didn't drive all the way up
602
00:38:07,719 --> 00:38:09,721
from Santa Cruz
to be interviewed.
603
00:38:11,022 --> 00:38:13,392
- I kinda thought it'd be both.
- It's not.
604
00:38:13,525 --> 00:38:15,126
You'd be very lucky to have me.
605
00:38:16,227 --> 00:38:17,563
Probably right.
606
00:38:17,696 --> 00:38:19,297
- I am.
- Fine.
607
00:38:19,431 --> 00:38:21,066
The job is yours if you want it.
608
00:38:21,199 --> 00:38:22,768
I commend your good judgement.
609
00:38:22,901 --> 00:38:25,270
Now, I must warn you,
the pay is shit,
610
00:38:25,404 --> 00:38:27,238
you will be working
barbaric hours,
611
00:38:27,406 --> 00:38:29,274
but you will receive
some stock options
612
00:38:29,408 --> 00:38:31,008
and it will be
the most difficult project
613
00:38:31,042 --> 00:38:32,444
you've ever worked on.
614
00:38:33,879 --> 00:38:35,947
You know, most tech startups
never make it.
615
00:38:36,415 --> 00:38:38,083
See, in the book business,
616
00:38:38,216 --> 00:38:40,061
there's a huge disparity
between supply and demand
617
00:38:40,085 --> 00:38:41,753
and it's virtually impossible
618
00:38:41,920 --> 00:38:44,790
for a physical bookstore
to carry millions of books.
619
00:38:45,457 --> 00:38:48,660
So, if you're able to build us
a website that can handle
620
00:38:48,794 --> 00:38:52,764
a product category that large,
we will be successful.
621
00:38:53,599 --> 00:38:54,833
Welcome aboard.
622
00:38:58,437 --> 00:39:00,672
Okay, yeah.
Yeah, those dates are perfect.
623
00:39:02,340 --> 00:39:04,109
Amazing. Yeah, great.
624
00:39:04,275 --> 00:39:06,120
Thank you so much.
I'll call you when we arrive.
625
00:39:06,144 --> 00:39:07,446
Okay.
626
00:39:08,980 --> 00:39:10,949
- He's in.
- Well, that was easy.
627
00:39:11,817 --> 00:39:13,452
How'd it go on your end?
628
00:39:13,619 --> 00:39:15,139
You're not the only one
having success.
629
00:39:15,253 --> 00:39:17,989
- Oh!
- Our new home.
630
00:39:20,926 --> 00:39:22,461
Perfect.
631
00:39:28,634 --> 00:39:29,968
- Pleasure.
- Thank you.
632
00:39:34,305 --> 00:39:35,841
Yeah.
633
00:39:51,523 --> 00:39:53,403
Maybe we should've seen it
first before renting.
634
00:39:53,525 --> 00:39:54,826
It's perfect.
635
00:40:05,170 --> 00:40:06,472
That's gotta go.
636
00:40:21,219 --> 00:40:22,521
What do you think?
637
00:40:24,155 --> 00:40:25,691
Potential at best.
638
00:40:26,725 --> 00:40:28,193
Everything we need's right here.
639
00:40:32,864 --> 00:40:34,265
Whoa! Whoa, whoa, whoa!
640
00:40:45,043 --> 00:40:48,046
We came all the way
from New York for this?
641
00:40:48,580 --> 00:40:50,281
Yeah, this is our new offices.
642
00:40:50,882 --> 00:40:52,183
Got it.
643
00:42:07,458 --> 00:42:08,694
Hey, look who's here!
644
00:42:08,827 --> 00:42:10,762
- Hey, Paul!
- Jeff!
645
00:42:10,862 --> 00:42:13,264
Good to see you.
Paul, meet Shel.
646
00:42:13,364 --> 00:42:14,866
Your reputation precedes you.
647
00:42:15,333 --> 00:42:17,636
- Same.
- How was the farewell party?
648
00:42:17,769 --> 00:42:19,971
I'm a bit hungover, honestly.
649
00:42:20,105 --> 00:42:21,673
They threw me quite the sendoff.
650
00:42:22,440 --> 00:42:23,942
Even gave me a lovely gift.
651
00:42:25,310 --> 00:42:27,979
They're a bit skeptical of
Cadabra's chances of success,
652
00:42:28,146 --> 00:42:30,148
so they took up a collection
to tide me over
653
00:42:30,315 --> 00:42:31,482
while I look for work.
654
00:42:33,151 --> 00:42:36,487
- Almost $27.
- Wanna buy some shares?
655
00:42:37,122 --> 00:42:38,824
Mind if I take a peek
at the books first?
656
00:42:38,990 --> 00:42:40,826
Come on,
let me show you your new home.
657
00:42:43,461 --> 00:42:45,563
I just finished setting up
the new computer system.
658
00:42:45,697 --> 00:42:47,165
I went with
high-powered servers.
659
00:42:47,332 --> 00:42:48,867
Splendid.
660
00:42:49,000 --> 00:42:50,560
Only problem is
they draw so much power,
661
00:42:50,669 --> 00:42:52,469
I had to run each one
off a different circuit.
662
00:42:53,004 --> 00:42:54,405
They work great,
663
00:42:54,539 --> 00:42:56,474
so long as you don't plug
anything else in.
664
00:42:59,678 --> 00:43:02,147
Shit. Gimme a second.
665
00:43:05,050 --> 00:43:07,853
- MacKenzie.
- Yes?
666
00:43:08,019 --> 00:43:11,056
- What're you doing?
- Drying my hair!
667
00:43:11,189 --> 00:43:15,026
I told you, don't plug anything
in while we're working.
668
00:43:15,526 --> 00:43:17,195
Well,
what am I supposed to do, then?
669
00:43:17,362 --> 00:43:19,364
Don't plug in any appliances!
670
00:43:19,898 --> 00:43:22,600
Sorry, guys.
671
00:43:25,570 --> 00:43:27,538
All right, guys.
Got some stuff
672
00:43:27,673 --> 00:43:29,708
I want to share with you.
Let me get my notes.
673
00:43:29,841 --> 00:43:31,609
I thought he came from finance?
674
00:43:31,743 --> 00:43:33,544
Is he a programmer, too?
675
00:43:34,012 --> 00:43:36,614
He majored in computer
science at Princeton.
676
00:43:36,748 --> 00:43:38,549
Oh, dear.
677
00:43:38,684 --> 00:43:40,551
So, I've gone ahead
and analyzed every software
678
00:43:40,719 --> 00:43:42,453
in the marketplace and,
unfortunately,
679
00:43:42,587 --> 00:43:44,555
most of 'em were built
for a mail order system.
680
00:43:44,723 --> 00:43:46,892
The customer places the order,
the order's processed,
681
00:43:47,025 --> 00:43:48,593
and then the inventory's updated
682
00:43:49,094 --> 00:43:51,562
with three typical product
availabilities: in stock,
683
00:43:51,730 --> 00:43:53,364
out of stock, and unavailable.
684
00:43:53,464 --> 00:43:56,201
Our website's gonna
have seven of them:
685
00:43:56,968 --> 00:43:58,603
shipped within 24 hours,
686
00:43:58,737 --> 00:44:00,205
shipped within two
to three days,
687
00:44:00,305 --> 00:44:01,707
shipped within one to two weeks,
688
00:44:01,807 --> 00:44:03,374
shipped within four
to six weeks,
689
00:44:03,474 --> 00:44:05,877
not yet published, out of stock,
690
00:44:05,977 --> 00:44:08,714
and, for hard to find titles,
shipped within three months.
691
00:44:09,948 --> 00:44:11,316
So, what does this all mean?
692
00:44:11,449 --> 00:44:12,818
Indeed.
693
00:44:13,484 --> 00:44:15,120
We need to build
our own software.
694
00:44:15,253 --> 00:44:17,055
So, we're going open source?
695
00:44:17,155 --> 00:44:18,589
We don't have a choice.
696
00:44:18,757 --> 00:44:20,425
You see,
we don't have the finances
697
00:44:20,591 --> 00:44:22,631
to hire a bunch of programmers
to build this for us.
698
00:44:22,728 --> 00:44:24,648
So, we're gonna count
on thousands of programmers
699
00:44:24,763 --> 00:44:28,433
around the world to build it
for us and update it for us,
700
00:44:28,566 --> 00:44:31,669
which is gonna allow us to
focus on what really matters.
701
00:44:32,904 --> 00:44:35,774
Selling books.
Make sense?
702
00:44:36,274 --> 00:44:38,476
So, if we're gonna build
the world's greatest bookstore,
703
00:44:38,609 --> 00:44:40,478
we're gonna need
the world's greatest website.
704
00:44:41,246 --> 00:44:42,480
Let's get to it.
705
00:44:43,982 --> 00:44:45,951
- Jeff.
- Yeah?
706
00:44:46,117 --> 00:44:47,685
I feel the need
to remind you that,
707
00:44:47,819 --> 00:44:49,955
given all the things
you want the site to do,
708
00:44:50,121 --> 00:44:52,402
no one's ever built anything
even remotely like it before.
709
00:44:52,490 --> 00:44:54,159
Exactly.
710
00:44:54,292 --> 00:44:56,494
While we're attempting
the impossible,
711
00:44:56,627 --> 00:44:58,363
what will you be doing?
712
00:44:58,496 --> 00:45:00,698
Attempting the improbable.
713
00:45:00,832 --> 00:45:02,533
I need to raise
a million dollars
714
00:45:02,667 --> 00:45:04,507
if we're gonna get this website
live by summer.
715
00:45:05,170 --> 00:45:08,473
If you're serious about
this timeline, we'll need help.
716
00:45:08,639 --> 00:45:10,541
Fine. Put an ad out.
717
00:45:10,675 --> 00:45:12,010
Which reminds me...
718
00:45:15,480 --> 00:45:18,016
Never again will we be referred
719
00:45:18,149 --> 00:45:19,985
to as the website
that sells dead bodies.
720
00:45:20,151 --> 00:45:22,287
Cadabra.com is defunct.
721
00:45:26,291 --> 00:45:28,693
Our new name is... Drumroll...
722
00:45:33,198 --> 00:45:35,200
Relentless.com.
723
00:45:41,506 --> 00:45:44,042
Nick, it's Jeff.
How are you?
724
00:45:44,675 --> 00:45:47,712
You signed the contract,
you said you were sending
725
00:45:47,846 --> 00:45:50,348
the check, and then you put
a stop payment on the check.
726
00:45:50,481 --> 00:45:52,583
Do you understand
how that affects our company?
727
00:45:52,717 --> 00:45:55,020
What do you mean you don't
understand what we're doing?
728
00:45:55,186 --> 00:45:57,655
Yeah, I'm just following up
on that investment
729
00:45:57,755 --> 00:45:59,357
you committed to.
730
00:45:59,524 --> 00:46:01,860
A lot of great companies
have started in a garage.
731
00:46:02,027 --> 00:46:04,362
Apple. Microsoft.
732
00:46:04,529 --> 00:46:06,164
Um, yep.
733
00:46:06,264 --> 00:46:08,699
The company's still going,
but we really need you
734
00:46:08,867 --> 00:46:10,535
to send us the money,
if you can.
735
00:46:10,701 --> 00:46:13,704
It's a virtual Internet store.
736
00:46:14,205 --> 00:46:16,007
There's no physical location.
737
00:46:16,107 --> 00:46:18,176
That's not our business model.
738
00:46:18,276 --> 00:46:20,211
If you're not interested,
just tell me.
739
00:46:20,378 --> 00:46:23,214
We're selling books.
740
00:46:23,714 --> 00:46:25,917
I don't care
if you changed your mind,
741
00:46:26,051 --> 00:46:27,385
if you make commitments,
742
00:46:27,552 --> 00:46:28,887
you gotta
follow through in life.
743
00:46:29,054 --> 00:46:30,956
You can't have
two million products
744
00:46:31,089 --> 00:46:33,391
inside of a bookstore!
745
00:46:33,524 --> 00:46:35,060
You think we're gonna fail?
746
00:46:35,693 --> 00:46:37,295
Well, I think you're gonna fail.
747
00:47:35,420 --> 00:47:37,188
It's still a little bit
too confusing.
748
00:47:37,956 --> 00:47:39,958
What do you mean?
It's a standard landing page.
749
00:47:40,125 --> 00:47:42,303
You need to imagine that all
of our customers have never
750
00:47:42,327 --> 00:47:43,661
used a computer before.
751
00:47:44,162 --> 00:47:47,865
The homepage has to be very...
user-friendly.
752
00:47:47,999 --> 00:47:50,035
I can't work
on this change tonight,
753
00:47:50,168 --> 00:47:51,869
- I'll work on it tomorrow.
- No, no.
754
00:47:52,003 --> 00:47:53,883
Let's get it done now
while the ideas are fresh.
755
00:47:53,939 --> 00:47:55,473
Jeff, with all due respect,
756
00:47:55,640 --> 00:47:57,375
we've been at this
for 12 hours straight.
757
00:47:57,508 --> 00:47:59,310
And there's 24 hours
in the day, Shel.
758
00:47:59,477 --> 00:48:02,847
I'll redraft it.
And burn the midnight oil.
759
00:48:04,215 --> 00:48:06,517
Jeff?
760
00:48:06,651 --> 00:48:09,387
- One second.
- Jeff.
761
00:48:10,021 --> 00:48:11,822
One second, MacKenzie.
762
00:48:17,695 --> 00:48:19,130
Is it important?
763
00:48:20,331 --> 00:48:24,169
- No. It's fine.
- I'll be up in a bit.
764
00:48:24,335 --> 00:48:26,071
What's a bit?
765
00:48:26,204 --> 00:48:27,505
I don't know!
766
00:48:33,878 --> 00:48:35,346
Goodnight, fellas.
767
00:48:36,514 --> 00:48:38,049
Night.
768
00:50:10,475 --> 00:50:13,178
- Thank you so much.
- Do you have your receipt?
769
00:50:13,311 --> 00:50:15,613
- Hi, your name?
- Vazquez.
770
00:50:15,780 --> 00:50:19,484
- Hello. How are you?
- Thank you.
771
00:50:19,617 --> 00:50:21,519
- Thank you for attending.
- Of course.
772
00:50:21,652 --> 00:50:23,688
- Hi, your name?
- Hi. Bezos.
773
00:50:23,821 --> 00:50:25,456
Bezos.
774
00:50:25,623 --> 00:50:28,359
- Here.
- Thank you.
775
00:50:28,493 --> 00:50:30,628
Thank you. Hi.
776
00:50:30,795 --> 00:50:33,298
Okay, okay.
777
00:50:33,464 --> 00:50:36,134
Now it's time
for you brave souls
778
00:50:36,801 --> 00:50:40,805
to stand up and tell us
about yourselves.
779
00:50:41,306 --> 00:50:44,008
Who you are,
your hopes and dreams.
780
00:50:45,976 --> 00:50:47,312
Who's gonna go first?
781
00:50:48,779 --> 00:50:51,216
- Okay.
- Okay. Hi.
782
00:50:51,349 --> 00:50:54,152
Hi, I'm Molly Jean Andrews
783
00:50:54,285 --> 00:50:57,188
and I'm from
Green Valley, Arizona,
784
00:50:57,322 --> 00:51:01,159
and I'm opening up a little
shop called Kitchen Bible.
785
00:51:01,326 --> 00:51:03,661
And I have a few cookies.
Do you wanna try one?
786
00:51:03,828 --> 00:51:05,663
All right. Um, you know,
787
00:51:05,796 --> 00:51:07,498
there's gonna be nothing
but cookbooks.
788
00:51:07,665 --> 00:51:09,634
I'm not looking to get rich
or anything,
789
00:51:09,734 --> 00:51:12,002
I just don't wanna lose
my shirt either.
790
00:51:16,841 --> 00:51:21,246
Hello. I'm Charles Allen Morrow
from Highland Park, Illinois.
791
00:51:21,746 --> 00:51:26,050
My shop, Marrow's Antiquaria,
opening in August,
792
00:51:26,184 --> 00:51:29,254
is going to be specializing
in rare books
793
00:51:29,387 --> 00:51:31,856
and autographs in all fields.
794
00:51:32,022 --> 00:51:34,992
Okay, anybody else?
795
00:51:35,893 --> 00:51:37,195
Oh, please!
796
00:51:38,028 --> 00:51:39,864
Hi. How are you?
797
00:51:39,997 --> 00:51:42,900
Um, my name is Jeff, Jeff Bezos
from Seattle, Washington,
798
00:51:43,033 --> 00:51:45,603
and I'm mainly here to learn
more about the book business
799
00:51:45,736 --> 00:51:48,239
because this summer
we'll be launching
800
00:51:48,373 --> 00:51:51,376
the world's largest bookstore,
relentless.com.
801
00:51:53,378 --> 00:51:54,712
A bit overzealous
for a bookstore.
802
00:51:54,845 --> 00:51:56,214
Don't you think?
803
00:51:56,381 --> 00:51:58,449
Well, I can...
I can explain, actually.
804
00:51:58,583 --> 00:52:01,252
The reason why it'll be
the world's largest bookstore
805
00:52:01,386 --> 00:52:03,388
is because its vast library
806
00:52:03,554 --> 00:52:06,257
is gonna exist exclusively
on the Internet.
807
00:52:07,258 --> 00:52:10,528
Okay, well...
808
00:52:11,396 --> 00:52:13,731
Let's move on
to the other topics, then.
809
00:52:16,267 --> 00:52:18,035
Um, excuse me one second.
810
00:52:18,135 --> 00:52:20,938
- Hey. Internet guy.
- Who, me?
811
00:52:21,071 --> 00:52:23,308
- Yes, you.
- Hi, how're you doing, sir?
812
00:52:23,441 --> 00:52:25,810
- Do you know who I am?
- Of course. Mr. Leonard Riggio.
813
00:52:25,943 --> 00:52:28,145
- And you are?
- Jeff. Jeff Bezos.
814
00:52:30,114 --> 00:52:31,549
Care to have a drink with me,
Jeff?
815
00:52:37,255 --> 00:52:39,290
See, since books
are a true commodity,
816
00:52:39,424 --> 00:52:41,926
it seemed like the ideal
first product to sell online,
817
00:52:42,059 --> 00:52:43,928
being that books
in every physical...
818
00:52:44,094 --> 00:52:45,814
- Can I get you anything else?
- We're fine.
819
00:52:46,431 --> 00:52:49,099
Books in all your physical
locations are identical.
820
00:52:49,234 --> 00:52:50,835
So, customers
should be comfortable
821
00:52:50,968 --> 00:52:52,470
purchasing them online.
822
00:52:53,103 --> 00:52:56,307
Hmm. Seems like an interesting
idea you have there.
823
00:52:56,441 --> 00:52:58,943
Well, it's more
than just an idea.
824
00:52:59,109 --> 00:53:01,346
- Is it, though?
- Yeah.
825
00:53:01,479 --> 00:53:03,224
I mean, we have programmers
working on it now,
826
00:53:03,248 --> 00:53:04,782
we'll be live this summer.
827
00:53:04,915 --> 00:53:06,984
But until it actually
comes to fruition,
828
00:53:07,117 --> 00:53:09,620
and more than anything,
actually proves to be viable,
829
00:53:09,787 --> 00:53:11,622
it's... just an idea.
830
00:53:11,789 --> 00:53:13,591
What did you say
you're calling it again?
831
00:53:13,691 --> 00:53:14,959
Relentless.
832
00:53:15,626 --> 00:53:17,928
Huh. Peculiar name.
833
00:53:19,163 --> 00:53:21,243
Doesn't quite fit the book
industry, though, does it?
834
00:53:21,299 --> 00:53:22,500
How so?
835
00:53:23,133 --> 00:53:25,836
"Relentless,"
I mean, it's aggressive.
836
00:53:25,970 --> 00:53:27,372
You're trying
to lure bookworms in,
837
00:53:27,505 --> 00:53:29,185
you're not trying
to ready them for battle.
838
00:53:29,640 --> 00:53:31,175
See, I never looked
at it that way.
839
00:53:31,309 --> 00:53:33,010
I always thought our competitors
840
00:53:33,143 --> 00:53:35,646
would see us a certain way,
not... not the consumer.
841
00:53:35,813 --> 00:53:38,048
And that right there is why
Relentless will never be
842
00:53:38,182 --> 00:53:39,984
anything more than just an idea.
843
00:53:40,485 --> 00:53:43,220
But, you see,
we're open to an investment
844
00:53:43,354 --> 00:53:45,656
and maybe a partnership
with Barnes & Noble
845
00:53:45,823 --> 00:53:47,558
where we are your Internet
fulfillment wing.
846
00:53:47,692 --> 00:53:50,194
No, I... I'm sorry, James.
847
00:53:50,328 --> 00:53:53,163
- Uh, Jeff.
- Right. Jeff, uh...
848
00:53:53,831 --> 00:53:55,366
We don't do that.
849
00:53:55,500 --> 00:53:57,335
You see, we're not just gonna be
850
00:53:57,468 --> 00:53:59,003
another independent bookseller.
851
00:53:59,136 --> 00:54:00,905
Okay. Stop right there.
852
00:54:01,038 --> 00:54:03,508
Right. Do you... Do you know
who you're speaking to?
853
00:54:04,309 --> 00:54:06,243
- Of course.
- But do you really?
854
00:54:06,377 --> 00:54:07,777
Because I'm not
just Leonard Riggio.
855
00:54:07,845 --> 00:54:09,914
I am Barnes & Noble, Inc.
856
00:54:10,047 --> 00:54:13,083
Biggest book retailer in
the entire industry, all right?
857
00:54:13,217 --> 00:54:15,420
And we just had an 87%
gain in revenue
858
00:54:15,553 --> 00:54:16,821
over the last quarter alone.
859
00:54:16,921 --> 00:54:18,389
I'm well aware of your success.
860
00:54:18,523 --> 00:54:20,325
Oh, well, then
you should also be aware
861
00:54:20,425 --> 00:54:22,336
that we're about to open
100 more stores this year.
862
00:54:22,360 --> 00:54:24,094
And then it's only a matter
of time before
863
00:54:24,228 --> 00:54:26,764
independent booksellers such
as yourself become obsolete.
864
00:54:26,897 --> 00:54:29,199
I have no interest
in investing in anything
865
00:54:29,367 --> 00:54:31,201
other than my own company.
866
00:54:31,936 --> 00:54:34,004
But it's more about the future.
867
00:54:34,104 --> 00:54:35,706
Would you like some advice?
868
00:54:35,873 --> 00:54:38,008
- It's Jeff, right?
- Yeah.
869
00:54:38,108 --> 00:54:40,277
Um, I think you should go find
another business
870
00:54:40,411 --> 00:54:41,946
to look at.
871
00:54:42,079 --> 00:54:43,757
Take whatever money you have
and put it into
872
00:54:43,781 --> 00:54:45,616
the manufacturing
sector or something.
873
00:54:45,750 --> 00:54:48,150
I... It's... You know, they're
having a lot of growth lately.
874
00:54:48,252 --> 00:54:50,721
But you will never find
success in the book industry,
875
00:54:50,855 --> 00:54:52,557
I can guarantee you that.
876
00:54:53,057 --> 00:54:56,060
I'd like to say that
it was good chatting with you,
877
00:54:56,193 --> 00:54:58,028
but, frankly,
it was a waste of time.
878
00:54:58,696 --> 00:55:01,231
That is for the drinks.
879
00:55:01,732 --> 00:55:03,434
And whatever is leftover,
you can consider
880
00:55:03,568 --> 00:55:05,470
it seed money
for a new business venture.
881
00:55:58,789 --> 00:56:00,791
You don't have to be quiet.
882
00:56:00,925 --> 00:56:02,159
I waited up.
883
00:56:06,464 --> 00:56:09,133
How'd it go?
884
00:56:11,301 --> 00:56:13,638
- Terrible.
- Why? What happened?
885
00:56:13,804 --> 00:56:15,473
I don't wanna talk about it.
886
00:56:15,640 --> 00:56:18,308
Oh, come on.
I'm just asking about your day.
887
00:56:18,976 --> 00:56:21,278
MacKenzie,
I don't wanna talk about it.
888
00:56:23,514 --> 00:56:25,049
It was a complete waste of time.
889
00:56:25,182 --> 00:56:26,617
Nobody's interested
in our company.
890
00:56:26,717 --> 00:56:28,118
Is that what you wanna hear?
891
00:56:33,658 --> 00:56:35,159
Is this how it's gonna be
from now on?
892
00:56:35,325 --> 00:56:36,794
Like what?
893
00:56:38,496 --> 00:56:40,831
- Like what?
- Like this!
894
00:56:40,998 --> 00:56:43,333
We barely talk, and when
we do talk, you just yell.
895
00:56:43,868 --> 00:56:45,736
- I'm not yelling.
- Yes, you are!
896
00:56:45,870 --> 00:56:47,538
You're yelling.
897
00:56:47,672 --> 00:56:49,540
No, ever since we got here
I can't talk to you
898
00:56:49,674 --> 00:56:52,176
without you getting upset
at me or telling me to shut up.
899
00:56:52,342 --> 00:56:54,579
In case you haven't realized,
I have a company
900
00:56:54,712 --> 00:56:56,547
that I'm trying to get off
the ground.
901
00:56:57,147 --> 00:56:59,584
So, excuse me if I don't
give you 100% of my attention...
902
00:56:59,717 --> 00:57:01,586
I don't want 100%
of your attention,
903
00:57:01,719 --> 00:57:03,721
I just want a fraction of it.
904
00:57:07,658 --> 00:57:09,026
Please.
905
00:57:12,530 --> 00:57:15,199
This is my life, MacKenzie,
906
00:57:15,332 --> 00:57:17,568
and I have everything
in the world invested
907
00:57:17,702 --> 00:57:20,270
in this business
and I will not fail.
908
00:57:20,404 --> 00:57:23,841
I will work 24 hours a day
to make sure that I succeed.
909
00:57:23,941 --> 00:57:26,511
And I'm sorry
if I don't make you a priority.
910
00:57:27,044 --> 00:57:29,847
- We.
- What're you talking about?
911
00:57:29,947 --> 00:57:32,116
We put everything
we had into this.
912
00:57:32,249 --> 00:57:35,385
In case you forgot, I quit
my job and moved here for you!
913
00:57:35,920 --> 00:57:37,387
Give me a break.
914
00:57:38,723 --> 00:57:39,957
Jeff.
915
00:57:42,392 --> 00:57:43,961
You're a really smart guy.
916
00:57:44,562 --> 00:57:46,430
Hell, the smartest guy
I've ever met,
917
00:57:46,564 --> 00:57:48,398
but you've been acting
like a complete dick
918
00:57:48,566 --> 00:57:49,800
since we've gotten here.
919
00:57:51,401 --> 00:57:53,571
How can you not see
how you're acting?
920
00:57:56,607 --> 00:58:01,411
We have a business
that has taken hundreds
921
00:58:01,546 --> 00:58:04,081
of thousands of dollars
of investor funds,
922
00:58:04,615 --> 00:58:08,418
that is days away
from potentially closing.
923
00:58:08,586 --> 00:58:11,255
We have the shittiest
fucking name on the planet,
924
00:58:11,421 --> 00:58:14,759
relentless.com,
that doesn't appeal
925
00:58:14,892 --> 00:58:16,594
to any of our customer base.
926
00:58:17,227 --> 00:58:19,329
So, we need to understand
927
00:58:19,463 --> 00:58:22,299
that Jeff may not have time
for MacKenzie.
928
00:58:22,432 --> 00:58:23,901
God.
929
00:58:24,001 --> 00:58:25,670
'Cause we have other priorities.
930
00:58:25,803 --> 00:58:28,105
You're not even listening
to what I'm saying.
931
00:58:29,106 --> 00:58:30,808
I get that you have a lot
going on.
932
00:58:30,941 --> 00:58:32,977
I get that everything
is riding on this idea
933
00:58:33,110 --> 00:58:35,479
and I'm not asking you
to stop focusing on that.
934
00:58:35,613 --> 00:58:37,514
I'm asking you to be present.
935
00:58:39,316 --> 00:58:40,827
Be a little more human,
for God's sake.
936
00:58:40,851 --> 00:58:42,211
You're so absorbed
in the computer,
937
00:58:42,319 --> 00:58:43,954
it's like you're not even here.
938
00:58:47,124 --> 00:58:48,626
Whoa, look at that!
939
00:58:48,793 --> 00:58:50,327
- Lot of smoke.
- Yeah.
940
00:58:51,361 --> 00:58:53,998
Okay. Mm-hmm.
941
00:58:54,131 --> 00:58:56,834
Okay. There's some little
coolant over here,
942
00:58:56,967 --> 00:58:58,703
so why don't you
hand me that, Jeff?
943
00:59:02,106 --> 00:59:03,373
There we go.
944
00:59:09,179 --> 00:59:10,480
Okay.
945
00:59:13,450 --> 00:59:15,219
All right,
do you wanna turn it on now?
946
00:59:18,656 --> 00:59:20,891
- Hey!
- Whoa, you fixed it!
947
00:59:21,025 --> 00:59:22,827
You should see a mechanic,
though.
948
00:59:22,960 --> 00:59:24,662
- Thank you so much.
- You're welcome.
949
00:59:24,795 --> 00:59:26,030
You're a godsend.
950
00:59:35,372 --> 00:59:37,642
Okay, here we go.
951
00:59:37,742 --> 00:59:40,510
You know, we really, really did
a good job here today.
952
00:59:40,678 --> 00:59:42,579
We helped out... Jeff, hey.
953
00:59:42,713 --> 00:59:44,381
- Listen to me, pay attention.
- Okay.
954
00:59:44,514 --> 00:59:46,751
We helped out today,
it's important to give back,
955
00:59:46,884 --> 00:59:49,419
and it's all about
just being human.
956
00:59:50,020 --> 00:59:51,388
- Right?
- Yes, Grandpa.
957
00:59:51,521 --> 00:59:53,157
So, help me up.
958
00:59:54,424 --> 00:59:55,726
Jeff.
959
00:59:55,860 --> 00:59:57,094
Jeff.
960
00:59:59,196 --> 01:00:01,531
Jeff, are you seriously
not paying attention right now?
961
01:00:02,532 --> 01:00:05,703
- I've gotta go.
- Go where?
962
01:00:05,870 --> 01:00:07,604
I have an idea.
963
01:00:07,738 --> 01:00:09,883
- I need to go to the garage.
- Are you fucking kidding me!
964
01:00:09,907 --> 01:00:11,718
See, this is what I'm talking
about, you're obsessed!
965
01:00:11,742 --> 01:00:13,911
We'll talk tomorrow about this.
966
01:00:14,044 --> 01:00:15,889
No, don't treat me like
I'm one of your employees!
967
01:00:15,913 --> 01:00:18,048
Jeff!
968
01:00:23,087 --> 01:00:24,454
Hey, guys!
969
01:01:17,942 --> 01:01:23,347
- Hey! How was your trip?
- You look like shit.
970
01:01:25,115 --> 01:01:26,683
Well, I haven't slept at all.
971
01:01:27,617 --> 01:01:30,187
But it was worth it.
I figured something out.
972
01:01:31,655 --> 01:01:33,958
First off,
relentless.com is out.
973
01:01:34,859 --> 01:01:36,493
It makes us sound crazy.
974
01:01:36,626 --> 01:01:38,829
We don't want our secret
getting out, now, do we?
975
01:01:40,297 --> 01:01:42,299
See, whatever we call ourselves
976
01:01:42,466 --> 01:01:44,534
has to be something
we never need to change.
977
01:01:44,668 --> 01:01:46,470
Can it start
with the letter "A"?
978
01:01:46,636 --> 01:01:48,705
Search engines
have started ranking
979
01:01:48,839 --> 01:01:50,975
the sites alphabetically,
so being right at the top
980
01:01:51,141 --> 01:01:52,542
would be a huge advantage.
981
01:01:52,676 --> 01:01:54,678
- Interesting.
- I've got it.
982
01:01:56,146 --> 01:01:57,447
Aar.com.
983
01:01:59,016 --> 01:02:00,350
With two "A" s.
984
01:02:01,986 --> 01:02:03,687
Short for "aardvark"?
985
01:02:04,855 --> 01:02:06,190
Keep working on it.
986
01:02:06,857 --> 01:02:10,327
You see, I realized, we've
been missing a critical factor.
987
01:02:10,460 --> 01:02:12,196
It doesn't matter
if our product library
988
01:02:12,329 --> 01:02:15,532
is the size of seven
New York City phone books,
989
01:02:15,665 --> 01:02:17,167
there's something
we've been missing.
990
01:02:17,334 --> 01:02:19,054
- Can you guess what it is?
- Wouldn't dare.
991
01:02:19,169 --> 01:02:21,671
What's the easiest
way to build customer loyalty?
992
01:02:21,839 --> 01:02:24,341
Um, coupons?
993
01:02:24,842 --> 01:02:26,076
Close.
994
01:02:26,977 --> 01:02:31,681
You see, when you go
to that independent bookstore,
995
01:02:31,816 --> 01:02:32,983
you can take your time.
996
01:02:33,083 --> 01:02:35,319
Browse.
No pressure to buy.
997
01:02:35,419 --> 01:02:36,987
You know you're getting
a fair price.
998
01:02:37,087 --> 01:02:38,889
That human touch.
999
01:02:39,023 --> 01:02:42,259
Now, imagine we can create
that human touch virtually.
1000
01:02:43,093 --> 01:02:48,532
Putting the customer first
no matter what all the time.
1001
01:02:48,698 --> 01:02:50,100
Exactly.
1002
01:02:50,234 --> 01:02:52,402
You see, our competitors
are all focused
1003
01:02:52,536 --> 01:02:54,004
on what they're all doing.
1004
01:02:54,104 --> 01:02:56,040
They're not focused
on the customer.
1005
01:02:56,206 --> 01:02:58,175
We will be focused
on the customer.
1006
01:02:58,275 --> 01:03:00,277
When they get to our home page,
they're gonna see
1007
01:03:00,410 --> 01:03:04,214
our entire product library,
fair prices, fast shipping,
1008
01:03:04,348 --> 01:03:05,582
easy returns.
1009
01:03:06,050 --> 01:03:07,551
No matter what it costs.
1010
01:03:08,886 --> 01:03:10,720
The customer is always first.
1011
01:03:12,722 --> 01:03:14,558
Can you make the homepage
do that?
1012
01:03:14,724 --> 01:03:16,426
It's complicated.
1013
01:03:17,527 --> 01:03:20,730
I know. Do it.
1014
01:03:49,593 --> 01:03:51,061
Still angry?
1015
01:03:56,166 --> 01:03:57,467
I'm sorry.
1016
01:04:02,806 --> 01:04:07,011
Look, I know I've been
a little distracted by work,
1017
01:04:07,144 --> 01:04:09,113
but I'm sorry.
1018
01:04:17,121 --> 01:04:19,789
I don't need you to apologize
for focusing on the company.
1019
01:04:19,924 --> 01:04:22,459
I... I get that that's important.
1020
01:04:25,629 --> 01:04:28,698
I need you to apologize
for being an asshole.
1021
01:04:30,434 --> 01:04:33,137
Okay, I get it, you've been
working 18-hour days,
1022
01:04:33,270 --> 01:04:35,505
you're losing money,
you've barely eaten or slept
1023
01:04:35,639 --> 01:04:37,507
or showered, I get that.
I see it.
1024
01:04:38,808 --> 01:04:40,610
But that doesn't give you
a right to treat me
1025
01:04:40,710 --> 01:04:42,346
the way you've been treating me.
1026
01:04:48,318 --> 01:04:49,686
You're right.
1027
01:04:51,821 --> 01:04:53,890
I've lost focus
on what's important
1028
01:04:55,993 --> 01:04:58,695
and it will never happen again.
1029
01:05:04,734 --> 01:05:06,036
I love you.
1030
01:05:10,474 --> 01:05:12,042
I love you, too.
1031
01:05:16,346 --> 01:05:20,050
So, how's the site coming along?
1032
01:05:20,184 --> 01:05:21,751
Work in progress.
1033
01:05:21,885 --> 01:05:24,021
I got the boys working
on something right now.
1034
01:05:24,188 --> 01:05:26,523
Yeah?
What're they working on?
1035
01:05:27,857 --> 01:05:30,260
Something to help
improve customer experience,
1036
01:05:30,394 --> 01:05:33,530
give people that in-store
touchy feeling.
1037
01:05:33,663 --> 01:05:36,233
You know, the human touch
when shopping.
1038
01:05:38,202 --> 01:05:39,769
You came up with that
on your own?
1039
01:05:39,903 --> 01:05:41,671
Yeah, last night in the garage.
1040
01:05:45,709 --> 01:05:47,869
Still gotta figure out a new
name for the site, though.
1041
01:05:48,945 --> 01:05:50,880
Wait. You're a writer.
1042
01:05:51,048 --> 01:05:52,716
You should have hundreds
of ideas.
1043
01:05:54,218 --> 01:05:55,519
Okay.
1044
01:05:57,054 --> 01:05:59,223
- I don't know.
- Come on.
1045
01:06:01,725 --> 01:06:05,229
But I... I struggle with titles,
like, I...
1046
01:06:08,732 --> 01:06:15,239
How 'bout...
earthsbiggestbookstore.com?
1047
01:06:16,906 --> 01:06:19,576
Little wordy.
Great tagline, though.
1048
01:06:21,078 --> 01:06:22,312
Sorry.
1049
01:06:22,446 --> 01:06:24,914
Anyways,
we have bigger fish to fry.
1050
01:06:26,250 --> 01:06:28,252
- Investors?
- Yup.
1051
01:06:28,785 --> 01:06:31,588
I sometimes feel like these
investors are just wasting
1052
01:06:31,755 --> 01:06:33,590
my life away, to be honest.
1053
01:06:34,924 --> 01:06:36,760
I'm sure
you'll figure something out.
1054
01:06:39,263 --> 01:06:40,764
It better happen soon.
1055
01:06:43,800 --> 01:06:45,402
We're running out of time.
1056
01:06:46,436 --> 01:06:48,905
The plan's
to open 97 new superstores
1057
01:06:49,005 --> 01:06:52,242
in addition to its already
existing 261 locations.
1058
01:06:52,342 --> 01:06:54,262
Will this be the end
for independent booksellers?
1059
01:06:54,344 --> 01:06:55,979
Would you mind
turning that TV off?
1060
01:06:58,615 --> 01:07:00,817
Up next!
1061
01:07:06,956 --> 01:07:08,325
Still don't like it.
1062
01:07:09,693 --> 01:07:11,128
Why not?
1063
01:07:11,795 --> 01:07:13,463
It's not clever enough.
1064
01:07:15,299 --> 01:07:16,966
You said you wanted it simple.
1065
01:07:17,634 --> 01:07:20,504
Simple, but it needs
to have a little bit of...
1066
01:07:20,637 --> 01:07:21,971
What's that word?
1067
01:07:22,106 --> 01:07:24,341
- Charm?
- Exactly.
1068
01:07:24,474 --> 01:07:28,812
You see, it needs to be
charming, make customers smile.
1069
01:07:33,317 --> 01:07:34,651
What's a smile again?
1070
01:07:35,352 --> 01:07:37,487
I think it's the opposite
of that.
1071
01:07:42,192 --> 01:07:43,860
We'll tackle it after lunch.
1072
01:07:44,728 --> 01:07:46,330
You care to join us?
1073
01:07:47,364 --> 01:07:48,898
Not today, boys.
1074
01:07:49,032 --> 01:07:51,301
I need to go have lunch
with an investor.
1075
01:07:54,371 --> 01:07:55,705
- Jeff.
- Yeah.
1076
01:07:55,839 --> 01:07:57,241
Before you go...
1077
01:07:58,542 --> 01:08:00,486
There's a couple of things
that we've been meaning
1078
01:08:00,510 --> 01:08:02,146
- to talk to you about.
- Sure.
1079
01:08:02,246 --> 01:08:05,048
First,
any luck getting us that help?
1080
01:08:05,582 --> 01:08:08,152
The ad's out, but, you know,
I haven't got any leads.
1081
01:08:08,252 --> 01:08:10,420
You mean this job ad?
1082
01:08:12,021 --> 01:08:14,658
"You must have experience
designing and building large
1083
01:08:14,758 --> 01:08:16,760
and complex,
yet maintainable systems,
1084
01:08:16,893 --> 01:08:19,095
and you should be able to do
so in about one-third
1085
01:08:19,229 --> 01:08:21,565
of the time that most competent
people think possible."
1086
01:08:21,698 --> 01:08:24,234
- Perfect.
- "You should have a master's
1087
01:08:24,368 --> 01:08:26,008
degree or doctorate
from a top university.
1088
01:08:26,035 --> 01:08:28,605
World class communication
skills are essential."
1089
01:08:28,738 --> 01:08:30,207
Excellent.
1090
01:08:32,176 --> 01:08:33,543
You go.
1091
01:08:33,710 --> 01:08:35,545
It'll sound nicer
in an English accent.
1092
01:08:36,546 --> 01:08:38,215
With all due respect, Jeffrey,
1093
01:08:38,882 --> 01:08:40,717
have you lost your bloody mind?
1094
01:08:41,218 --> 01:08:42,786
Why on Earth would someone
1095
01:08:42,919 --> 01:08:44,639
with those qualifications
want to work here?
1096
01:08:44,754 --> 01:08:46,223
You're both working here.
1097
01:08:46,390 --> 01:08:47,891
But you're not describing us
at all.
1098
01:08:48,057 --> 01:08:50,026
Shel attended UC Santa Cruz.
1099
01:08:50,126 --> 01:08:52,061
I got my postdoc in Israel.
1100
01:08:52,229 --> 01:08:54,798
We're not the best,
we're merely the most
1101
01:08:54,931 --> 01:08:57,934
willing to work like dogs
for ludicrously low pay.
1102
01:08:58,802 --> 01:09:00,737
Time is running out,
Jeff, you gotta get off
1103
01:09:00,904 --> 01:09:03,024
your high horse and hire
whoever the hell you can get.
1104
01:09:03,106 --> 01:09:05,475
So, basically
any capable human being?
1105
01:09:07,277 --> 01:09:09,246
All right.
I'll put MacKenzie on it,
1106
01:09:09,413 --> 01:09:11,391
but we gotta figure out where
we're gonna put these people.
1107
01:09:11,415 --> 01:09:13,817
That brings us
to the second thing
1108
01:09:13,950 --> 01:09:15,585
we wanted to talk to you about.
1109
01:09:15,752 --> 01:09:17,954
I mean, look around,
Jeff, come on.
1110
01:09:19,088 --> 01:09:20,924
We could move
those file cabinets
1111
01:09:21,090 --> 01:09:23,593
and squeeze in a couple
of desks over there.
1112
01:09:24,928 --> 01:09:27,964
How are we gonna buy desks?
We've got no money.
1113
01:09:28,097 --> 01:09:30,667
- Jeff!
- Fine.
1114
01:09:30,800 --> 01:09:32,936
We'll figure something out.
All right?
1115
01:09:33,437 --> 01:09:34,938
Maybe I'll use a door.
1116
01:09:42,479 --> 01:09:45,349
Niko! How are you? It's Jeff.
1117
01:09:46,250 --> 01:09:51,321
We're in Seattle
working on a new startup.
1118
01:09:51,988 --> 01:09:53,490
You wanna come over?
1119
01:09:55,625 --> 01:09:57,026
The pay's shit.
1120
01:09:59,496 --> 01:10:02,098
Sure, it probably
pays more than that.
1121
01:10:04,200 --> 01:10:06,436
All right.
I'll send you some information.
1122
01:10:07,704 --> 01:10:09,138
Bye.
1123
01:10:16,880 --> 01:10:19,716
Hello? Arthur!
1124
01:10:19,849 --> 01:10:21,685
It's good to hear from you.
1125
01:10:22,286 --> 01:10:23,520
How's the business coming?
1126
01:10:25,855 --> 01:10:28,658
Yeah.
That's what I like to hear.
1127
01:10:28,825 --> 01:10:31,160
So, to what do I owe
the pleasure today?
1128
01:10:34,664 --> 01:10:39,869
Yeah, yeah, I've heard of it,
the so-called online bookstore.
1129
01:10:44,974 --> 01:10:46,209
Really?
1130
01:10:47,344 --> 01:10:50,914
Yeah, uh... I... Thanks, Arthur,
I appreciate you telling me.
1131
01:10:51,047 --> 01:10:53,025
Oh, you better believe
I'm gonna take care of this.
1132
01:10:53,049 --> 01:10:56,420
Yeah, thanks again.
Yeah, we'll talk soon.
1133
01:10:59,556 --> 01:11:01,024
This is where the magic happens.
1134
01:11:09,032 --> 01:11:10,734
It's a dump.
1135
01:11:10,867 --> 01:11:13,503
I know. Come on, that's
your desk right over there.
1136
01:11:20,410 --> 01:11:22,045
Is this a door?
1137
01:11:22,546 --> 01:11:23,947
It's the best desk
money can buy.
1138
01:11:25,915 --> 01:11:27,617
Now, here's the rest
of the team.
1139
01:11:27,751 --> 01:11:30,053
Shel, Paul, MacKenzie you know.
1140
01:11:30,219 --> 01:11:31,888
Of course.
Hey, MacKenzie.
1141
01:11:32,055 --> 01:11:35,058
So, you've got your computer,
your full setup there.
1142
01:11:35,559 --> 01:11:37,561
- Hey, Jeff.
- Slight problem.
1143
01:11:37,694 --> 01:11:39,095
How slight?
1144
01:11:39,228 --> 01:11:40,964
One that threatens
our very existence.
1145
01:11:41,097 --> 01:11:42,566
British drĂ´lerie there?
1146
01:11:42,732 --> 01:11:44,968
No, deadly serious, I'm afraid.
1147
01:11:45,769 --> 01:11:47,737
I went to run a test
on the checkout
1148
01:11:47,904 --> 01:11:49,906
to see if we could order
an actual book
1149
01:11:50,073 --> 01:11:52,141
and, to my horror,
the distributor requires
1150
01:11:52,275 --> 01:11:54,444
a 10-book minimum order
on all retailers.
1151
01:11:54,578 --> 01:11:55,912
What?
1152
01:11:56,079 --> 01:11:58,415
Ten books per order,
no exceptions.
1153
01:11:58,582 --> 01:11:59,883
That makes no sense.
1154
01:11:59,983 --> 01:12:02,151
I know. I told them that.
1155
01:12:02,285 --> 01:12:04,045
But seeing as they're
the largest distributor
1156
01:12:04,087 --> 01:12:05,922
with five million titles
and I'm a nobody,
1157
01:12:06,089 --> 01:12:07,849
they weren't really
interested in my opinion.
1158
01:12:07,924 --> 01:12:10,093
It's just how they've always
done business.
1159
01:12:10,259 --> 01:12:11,961
Let's try a different
distributor.
1160
01:12:12,095 --> 01:12:13,997
The only other
distributor that matters
1161
01:12:14,130 --> 01:12:15,765
has the identical policy.
1162
01:12:15,932 --> 01:12:18,835
I humbled myself,
begged them to let our poor,
1163
01:12:18,968 --> 01:12:21,270
fledgling company order
less than a minimum
1164
01:12:21,438 --> 01:12:23,673
and they told me
to go fuck myself.
1165
01:12:24,441 --> 01:12:27,477
Not in those words exactly,
but pretty close.
1166
01:12:28,978 --> 01:12:30,447
So, what's the bottom line?
1167
01:12:31,280 --> 01:12:32,649
For every one book we order,
1168
01:12:32,782 --> 01:12:34,350
we're gonna have to pay for ten.
1169
01:12:34,484 --> 01:12:36,124
We're gonna burn
through our cash reserves
1170
01:12:36,252 --> 01:12:38,187
in less than three months.
1171
01:12:38,788 --> 01:12:40,657
And then we'll be swimming
in inventory
1172
01:12:40,790 --> 01:12:42,626
we don't even need
with no place to put it.
1173
01:12:53,336 --> 01:12:55,138
How does the payment work?
1174
01:12:56,806 --> 01:12:59,008
Do they charge you
when you order the book?
1175
01:13:00,477 --> 01:13:01,878
Or when they ship it?
1176
01:13:02,646 --> 01:13:04,147
Or when we actually get it?
1177
01:13:04,313 --> 01:13:06,616
- When the books arrive.
- You're sure?
1178
01:13:06,716 --> 01:13:08,117
Yeah.
1179
01:13:08,217 --> 01:13:09,953
So, if we order ten books,
1180
01:13:10,053 --> 01:13:11,655
but only seven arrive...
1181
01:13:11,821 --> 01:13:13,389
We're only billed for the seven.
1182
01:13:13,523 --> 01:13:15,324
- Niko!
- Yeah.
1183
01:13:15,492 --> 01:13:16,893
You were a biology teacher.
1184
01:13:17,026 --> 01:13:18,995
- Yeah.
- I need you to find me
1185
01:13:19,162 --> 01:13:21,030
the most obscure science
book out there.
1186
01:13:21,164 --> 01:13:23,132
Something that is impossible
to find.
1187
01:13:36,680 --> 01:13:38,347
Here's a hot title.
1188
01:13:38,515 --> 01:13:41,217
The Lichen-Flora of Chicago
and Vicinity
1189
01:13:41,350 --> 01:13:43,386
by William Wirt Calkins.
1190
01:13:43,520 --> 01:13:48,892
Carver Press. 1896.
Definitely out of print.
1191
01:13:49,025 --> 01:13:50,760
Perfect.
1192
01:13:50,894 --> 01:13:52,862
Now, what's the name
of the new Grisham book?
1193
01:13:52,996 --> 01:13:54,698
The Rainmaker.
1194
01:13:54,864 --> 01:13:56,864
Let's go ahead and order
one copy of The Rainmaker,
1195
01:13:57,534 --> 01:14:00,870
nine copies
of Niko's science book.
1196
01:14:02,038 --> 01:14:04,107
And the distributor
should only charge us
1197
01:14:04,240 --> 01:14:05,942
for the one copy
of The Rainmaker.
1198
01:14:06,776 --> 01:14:08,778
Yeah. And if any of the back
ordered books arrive,
1199
01:14:08,912 --> 01:14:10,213
we'll just return them.
1200
01:14:11,214 --> 01:14:12,616
Now what?
1201
01:14:12,749 --> 01:14:14,250
We wait, I suppose.
1202
01:14:14,718 --> 01:14:17,721
No. Full speed ahead.
1203
01:14:17,887 --> 01:14:19,355
Even if it's off a cliff?
1204
01:14:19,455 --> 01:14:22,626
We've done worse. Let's go!
1205
01:14:22,759 --> 01:14:26,129
Full steam.
1206
01:14:26,262 --> 01:14:27,764
Hello?
1207
01:14:29,432 --> 01:14:30,734
Yeah, this is him.
1208
01:14:36,072 --> 01:14:38,908
I'm available.
Tomorrow?
1209
01:14:42,111 --> 01:14:44,447
I'll be there. Thank you.
1210
01:14:50,219 --> 01:14:51,988
That was Leonard Riggio
of Barnes & Noble.
1211
01:14:52,121 --> 01:14:53,489
What did he want?
1212
01:14:53,623 --> 01:14:54,991
He wants to meet tomorrow.
1213
01:14:55,792 --> 01:14:58,061
Something about
a business opportunity.
1214
01:14:58,562 --> 01:15:00,096
Well, that's good.
1215
01:15:01,097 --> 01:15:04,668
Yeah. That's good.
1216
01:15:38,467 --> 01:15:41,470
- Jeff?
- Oh. Mr. Riggio.
1217
01:15:42,839 --> 01:15:44,540
- Pleasure.
- Good to see you.
1218
01:15:46,776 --> 01:15:48,678
What would you like
to talk about?
1219
01:15:48,812 --> 01:15:51,848
An old friend
gave me a call the other day.
1220
01:15:53,016 --> 01:15:54,684
Told me about you, actually.
1221
01:15:55,284 --> 01:15:57,186
Seems you didn't take my advice
1222
01:15:57,320 --> 01:16:00,624
and you're still going around
trying to get investments.
1223
01:16:01,124 --> 01:16:02,659
Can you blame me?
1224
01:16:03,860 --> 01:16:07,063
See, it's not that you're
pursuing this silly little idea
1225
01:16:07,196 --> 01:16:09,332
that bothers me,
it's the fact that apparently
1226
01:16:09,498 --> 01:16:10,734
you still are referring to it
1227
01:16:10,867 --> 01:16:12,168
as the world's
biggest bookstore.
1228
01:16:13,670 --> 01:16:15,204
I don't see a problem with it.
1229
01:16:15,338 --> 01:16:17,206
You... You don't see
why that offends me?
1230
01:16:18,007 --> 01:16:19,909
- No.
- Well, then, I'll tell you.
1231
01:16:21,678 --> 01:16:23,579
How old are you Jeff?
What, about 35?
1232
01:16:23,713 --> 01:16:25,248
Thirty-one.
1233
01:16:25,381 --> 01:16:28,384
When you were a one-year-old,
1234
01:16:28,517 --> 01:16:32,856
I opened a little shop called,
uh, Student Book Exchange.
1235
01:16:33,522 --> 01:16:35,692
I was just a kid
at the time at NYU,
1236
01:16:35,825 --> 01:16:39,362
but it turned into be
a major retailer.
1237
01:16:39,528 --> 01:16:41,264
Coast to coast.
1238
01:16:41,397 --> 01:16:43,532
Well, I mean, that's amazing.
1239
01:16:43,667 --> 01:16:46,235
You should just listen,
you might learn something.
1240
01:16:47,370 --> 01:16:49,205
So, a little bit later,
1241
01:16:49,338 --> 01:16:51,016
it was when you were
about seven years old,
1242
01:16:51,040 --> 01:16:54,043
I acquired a little shop
called Barnes & Noble,
1243
01:16:54,210 --> 01:16:56,245
and I liked its name,
so I used it
1244
01:16:56,379 --> 01:16:58,214
after I picked up
a few hundred more shops.
1245
01:16:59,215 --> 01:17:02,051
But Wall Street said,
"Well, there's no more room,
1246
01:17:02,218 --> 01:17:04,420
my friend, to grow
in the book industry,"
1247
01:17:04,553 --> 01:17:09,225
and I said, "Fuck you.
I'm just getting started."
1248
01:17:10,259 --> 01:17:12,595
And that's when I invented
the superstore.
1249
01:17:13,229 --> 01:17:16,966
So, you don't understand
why you calling yourself
1250
01:17:17,100 --> 01:17:18,902
the world's biggest
bookstore offends me?
1251
01:17:19,602 --> 01:17:22,305
Well, it's because
it's a goddamn lie.
1252
01:17:22,438 --> 01:17:25,441
We hold that title and will
for many more years to come.
1253
01:17:25,975 --> 01:17:27,744
And if we ever lose it,
1254
01:17:27,911 --> 01:17:32,716
it'll be to Crown or,
I don't know, Kmart or Borders.
1255
01:17:34,083 --> 01:17:36,585
Not to some dope who's
working out of a shit hole,
1256
01:17:36,753 --> 01:17:39,723
who hasn't sold one
single book in his entire life.
1257
01:17:39,823 --> 01:17:41,057
I understand.
1258
01:17:41,157 --> 01:17:44,227
Yeah, I'm pretty articulate.
1259
01:17:45,929 --> 01:17:48,564
You see, it's not meant to be
taken literally.
1260
01:17:49,265 --> 01:17:51,234
It's just a way
for our customers to understand
1261
01:17:51,334 --> 01:17:54,003
the vast extent and potential
of the Internet.
1262
01:17:54,137 --> 01:17:56,172
See, I don't care
what your intentions are,
1263
01:17:56,305 --> 01:17:58,274
just stop saying it.
1264
01:17:59,275 --> 01:18:01,945
You don't and I'll sue your ass.
1265
01:18:02,645 --> 01:18:05,081
But not right now, no.
1266
01:18:05,181 --> 01:18:07,421
Not even after you've actually
sold a few thousand books.
1267
01:18:07,450 --> 01:18:09,652
I'm gonna wait
for just the right time,
1268
01:18:09,786 --> 01:18:11,120
like the week
that you go public.
1269
01:18:11,755 --> 01:18:13,790
And then you'll be dead
in the crib.
1270
01:18:14,490 --> 01:18:17,961
Or I can make you
a proposal right now
1271
01:18:18,127 --> 01:18:21,030
so we can bury this idea five
feet, under where it belongs.
1272
01:18:22,631 --> 01:18:25,501
Barnes & Noble is willing
to acquire this idea
1273
01:18:25,634 --> 01:18:28,337
from you for the gracious
sum of $1 million.
1274
01:18:29,505 --> 01:18:31,808
I mean, God knows that's
more than what it's worth.
1275
01:18:32,275 --> 01:18:34,210
But, you know,
it should be enough for you
1276
01:18:34,343 --> 01:18:35,812
to cover and recoup your losses,
1277
01:18:35,945 --> 01:18:37,513
pay whoever you owe,
1278
01:18:37,646 --> 01:18:40,817
and bother someone
other than myself.
1279
01:18:42,118 --> 01:18:43,486
You're naive.
1280
01:18:44,988 --> 01:18:48,657
Frankly, insults me to a degree,
1281
01:18:48,825 --> 01:18:54,730
but you have ambition that
reminds me of my younger self.
1282
01:18:55,664 --> 01:18:57,666
I, too, had dreams
of being a conqueror,
1283
01:18:57,834 --> 01:19:02,738
but you would be a fool
not to take this offer.
1284
01:19:07,676 --> 01:19:09,012
See, you have one thing wrong.
1285
01:19:10,914 --> 01:19:12,415
I'm not a conqueror.
1286
01:19:14,017 --> 01:19:15,518
I'm an explorer.
1287
01:19:15,684 --> 01:19:17,386
What's the difference?
1288
01:19:19,188 --> 01:19:20,756
It pays to explore.
1289
01:19:23,226 --> 01:19:25,829
You remember that time
at that bar in Miami?
1290
01:19:27,230 --> 01:19:28,764
I was so excited.
1291
01:19:28,898 --> 01:19:31,700
I'm meeting Leonard Riggio,
the legend,
1292
01:19:31,868 --> 01:19:35,704
CEO of Barnes & Noble,
and inviting him
1293
01:19:35,872 --> 01:19:39,375
on this journey with me
to invest in amazon.com.
1294
01:19:40,877 --> 01:19:42,678
And when you walked out
on that meeting,
1295
01:19:42,778 --> 01:19:44,547
I realized something.
1296
01:19:47,450 --> 01:19:51,387
You're the past
and I'm the future.
1297
01:19:52,721 --> 01:19:55,624
And one day, your stores
will start to close,
1298
01:19:55,758 --> 01:19:57,593
just like all those
independent bookstores
1299
01:19:57,726 --> 01:19:59,896
you proudly put out of business.
1300
01:20:00,629 --> 01:20:03,566
And your empire
will begin to crumble
1301
01:20:04,133 --> 01:20:06,936
the day that my website
goes live.
1302
01:20:28,958 --> 01:20:31,460
Jeff? How'd it go?
1303
01:20:31,594 --> 01:20:33,162
Good.
1304
01:20:33,296 --> 01:20:35,098
He offered to buy us out.
1305
01:20:35,764 --> 01:20:37,266
- What?
- How much?
1306
01:20:37,400 --> 01:20:38,767
A million.
1307
01:20:41,637 --> 01:20:43,439
Yes!
1308
01:20:45,141 --> 01:20:47,110
You said yes, right?
1309
01:20:47,610 --> 01:20:49,312
I told him to go fuck himself.
1310
01:20:49,445 --> 01:20:51,114
Are you bloody mad?
1311
01:20:53,749 --> 01:20:56,986
You see, he's willing
to pay us a million dollars
1312
01:20:57,120 --> 01:20:59,956
before we're even live.
Doesn't that tell you anything?
1313
01:21:00,123 --> 01:21:03,126
He's scared. He's scared
of what we're gonna become.
1314
01:21:03,292 --> 01:21:05,161
Jeff, be sensible.
1315
01:21:05,294 --> 01:21:07,663
We don't have any cash,
we don't have any investors.
1316
01:21:07,796 --> 01:21:09,796
At this rate, we're never
gonna get off the ground.
1317
01:21:09,832 --> 01:21:11,500
Why are you challenging me
about this?
1318
01:21:11,634 --> 01:21:13,669
I'm not challenging you.
1319
01:21:13,802 --> 01:21:15,804
Listen, do I need to go
under this table,
1320
01:21:15,972 --> 01:21:17,706
get the certificate
that says I'm the CEO
1321
01:21:17,840 --> 01:21:19,775
of this company
to tell you to trust me?
1322
01:21:20,643 --> 01:21:22,011
Honey...
1323
01:21:22,645 --> 01:21:26,182
Anyways, after what I told him,
that deal's gone.
1324
01:21:26,315 --> 01:21:28,184
But I do have good news.
1325
01:21:28,317 --> 01:21:31,687
What good news could you
possibly give us after this?
1326
01:21:31,820 --> 01:21:33,122
Our name.
1327
01:21:34,323 --> 01:21:35,824
Come on. Get close.
1328
01:21:35,992 --> 01:21:37,660
Come on! Drumroll, please.
1329
01:21:47,503 --> 01:21:50,073
Whoa!
1330
01:21:51,507 --> 01:21:52,908
I like that!
1331
01:21:53,042 --> 01:21:55,744
Amazon.com!
1332
01:21:55,878 --> 01:21:57,981
Named after the world's
largest river!
1333
01:21:58,081 --> 01:22:00,984
Actually, five times bigger
than the second largest river.
1334
01:22:01,084 --> 01:22:02,918
Bet he tells us what it is.
1335
01:22:03,052 --> 01:22:04,820
The Congo, of course.
1336
01:22:04,920 --> 01:22:06,922
Amazon.com is a name
we'll never need to change.
1337
01:22:07,056 --> 01:22:11,094
It tells everybody that we are
the world's biggest bookstore.
1338
01:22:11,227 --> 01:22:13,529
And it starts with an A,
just for you.
1339
01:22:16,432 --> 01:22:22,405
- Yeah.
- Um, is it Amazon.com
1340
01:22:23,072 --> 01:22:26,042
or without and just Amazon?
1341
01:22:26,209 --> 01:22:29,378
It's Amazon.com. The dot com
is... is to be included
1342
01:22:29,545 --> 01:22:31,080
in every instance.
1343
01:22:31,214 --> 01:22:34,950
One more question. Um, why?
1344
01:22:35,851 --> 01:22:37,786
See,
the dot com tells our customers
1345
01:22:37,920 --> 01:22:41,557
that we exist exclusively
on the internet.
1346
01:22:41,690 --> 01:22:44,227
That's true of a lot of places.
1347
01:22:44,860 --> 01:22:46,629
No one else uses the dot com.
1348
01:22:47,563 --> 01:22:49,798
But we will be the first.
1349
01:22:52,435 --> 01:22:54,903
All right. Niko, you still
got those friends in New York?
1350
01:22:55,071 --> 01:22:56,905
Sure, I know some guys.
1351
01:22:57,040 --> 01:22:58,417
Well, we need to raise
some money fast.
1352
01:22:58,441 --> 01:22:59,908
Let's get some new investors.
1353
01:23:00,043 --> 01:23:01,410
Shel, let's pull up
that homepage.
1354
01:23:01,577 --> 01:23:02,911
Come on, let's get to work.
1355
01:23:07,250 --> 01:23:10,086
Now, see where it says
"World's Biggest Bookstore?"
1356
01:23:10,719 --> 01:23:12,255
Cut it.
1357
01:23:12,421 --> 01:23:14,490
Now, scroll
all the way to the top.
1358
01:23:16,092 --> 01:23:19,595
Right there. On the top.
1359
01:23:23,999 --> 01:23:25,301
Bolder.
1360
01:23:26,102 --> 01:23:28,971
Bolder. Perfect.
1361
01:24:02,538 --> 01:24:04,440
Yeah.
1362
01:24:23,126 --> 01:24:25,861
It worked!
1363
01:24:25,994 --> 01:24:28,997
- Whoo!
- Nice.
1364
01:24:29,132 --> 01:24:31,334
Oh, wow.
1365
01:24:32,668 --> 01:24:34,570
Because it's an online model,
1366
01:24:34,703 --> 01:24:37,005
we believe we can have
significant cost advantages
1367
01:24:37,140 --> 01:24:38,874
and undercut our competitors.
1368
01:24:39,007 --> 01:24:40,676
And what's to stop them
both from opening
1369
01:24:40,809 --> 01:24:42,578
their own online stores?
1370
01:24:42,711 --> 01:24:44,871
Well, they likely will.
Um, but they're doomed to fail.
1371
01:24:44,980 --> 01:24:46,625
Because they're probably
gonna be competing
1372
01:24:46,649 --> 01:24:48,217
with themselves
in that scenario, right?
1373
01:24:48,351 --> 01:24:50,353
Exactly.
Their physical locations.
1374
01:24:50,486 --> 01:24:52,131
And to compete,
they're gonna have to close
1375
01:24:52,155 --> 01:24:53,722
those physical locations,
1376
01:24:53,856 --> 01:24:55,591
and I doubt
they're gonna do that.
1377
01:24:55,724 --> 01:24:57,536
And if they do,
it's not gonna be anytime soon.
1378
01:24:57,560 --> 01:24:59,528
By then, Amazon will have
the market share
1379
01:24:59,695 --> 01:25:01,264
and it'll be too late.
1380
01:25:01,397 --> 01:25:04,032
Exactly. We believe that
we will probably lose money
1381
01:25:04,200 --> 01:25:06,369
for up to 20 years.
1382
01:25:06,502 --> 01:25:09,538
Uh, but at Amazon.com,
we're focused on the long-term.
1383
01:25:09,672 --> 01:25:12,241
Uh, not short-term
profitability.
1384
01:25:12,375 --> 01:25:15,077
Um, because we don't charge
our customers sales tax,
1385
01:25:15,211 --> 01:25:18,714
uh, we believe we can continue
to gain market share,
1386
01:25:18,847 --> 01:25:20,616
um, without profitability.
1387
01:25:20,749 --> 01:25:23,719
You're talking about
monopolizing the market here.
1388
01:25:23,886 --> 01:25:25,888
You really want to get
into that, Mr. Bezos?
1389
01:25:26,054 --> 01:25:29,225
Monopolizing is... is a very,
uh, harsh word.
1390
01:25:29,392 --> 01:25:31,527
Um, it's more survival
of the fittest.
1391
01:25:31,627 --> 01:25:33,596
Um, the smaller companies
will fail.
1392
01:25:33,729 --> 01:25:35,864
Obviously,
in order for us to succeed,
1393
01:25:35,964 --> 01:25:37,933
we need to continuously
be raising capital,
1394
01:25:38,066 --> 01:25:41,437
and, um, this company will
require significant amounts
1395
01:25:41,570 --> 01:25:43,639
of capital if we're gonna
build the infrastructure
1396
01:25:43,772 --> 01:25:45,212
and the system
to have higher revenue
1397
01:25:45,274 --> 01:25:46,809
and higher profitability
down the road.
1398
01:25:46,942 --> 01:25:48,977
But you have
so many big box stores.
1399
01:25:49,111 --> 01:25:50,789
They're not gonna let you
get away with this.
1400
01:25:50,813 --> 01:25:52,781
Well, physical locations
are paying up
1401
01:25:52,915 --> 01:25:55,251
to $10 a square foot
when we pay pennies
1402
01:25:55,418 --> 01:25:56,819
a square foot for our warehouses
1403
01:25:56,952 --> 01:25:58,554
that can be located just outside
1404
01:25:58,654 --> 01:26:00,389
of big metropolitan areas.
1405
01:26:00,489 --> 01:26:02,649
Uh, we only have a small
facility right now in Seattle,
1406
01:26:02,758 --> 01:26:05,794
but we believe expanding
those facilities nationwide
1407
01:26:05,928 --> 01:26:08,096
will get the product
to our customers quicker
1408
01:26:08,264 --> 01:26:11,267
and allow us to maintain
that lower cost structure.
1409
01:26:11,434 --> 01:26:13,636
To me,
if I'm hearing you correctly,
1410
01:26:13,769 --> 01:26:15,604
you're open 24 hours,
1411
01:26:15,771 --> 01:26:18,173
it's faster and easier
to buy books,
1412
01:26:18,307 --> 01:26:20,243
it's cheaper
'cause of sales tax,
1413
01:26:20,343 --> 01:26:22,345
and it's cheaper
for you to deliver that
1414
01:26:22,478 --> 01:26:24,680
'cause you don't have the cost
of brick and mortar.
1415
01:26:24,813 --> 01:26:26,315
Does it end with books,
1416
01:26:26,449 --> 01:26:28,183
or would there be
an opportunity to sell
1417
01:26:28,317 --> 01:26:30,277
other products and services
to this customer base?
1418
01:26:30,319 --> 01:26:33,121
Other categories that we look
to expand into are music
1419
01:26:33,289 --> 01:26:36,459
and, um, other
vast library categories.
1420
01:26:45,968 --> 01:26:49,305
I mean that was the greatest
performance ever.
1421
01:26:49,438 --> 01:26:51,340
- Thanks!
- And it means a lot, like,
1422
01:26:51,474 --> 01:26:53,509
when you said
full steam ahead, like this...
1423
01:26:53,642 --> 01:26:55,344
But what about small businesses?
1424
01:26:55,478 --> 01:26:57,813
- What about 'em?
- They're honest people.
1425
01:26:57,946 --> 01:26:59,682
We're a small business,
1426
01:26:59,815 --> 01:27:01,215
we should be helping
each other out.
1427
01:27:01,284 --> 01:27:02,985
We won't be for long.
1428
01:27:03,118 --> 01:27:05,821
If this is gonna work,
we have to continue to scale.
1429
01:27:09,525 --> 01:27:11,660
All right, team.
1430
01:27:13,296 --> 01:27:17,333
So, as you all know,
beta testing begins today.
1431
01:27:17,833 --> 01:27:20,168
We've assembled a list of
several hundred of our friends
1432
01:27:20,336 --> 01:27:22,338
and family
that will be receiving a link
1433
01:27:22,471 --> 01:27:25,374
to a test site where
they can place test orders.
1434
01:27:25,508 --> 01:27:27,343
Of course,
they could place a real order,
1435
01:27:27,476 --> 01:27:28,644
but there's a chance that
1436
01:27:28,744 --> 01:27:30,145
there'll still be some glitches.
1437
01:27:30,245 --> 01:27:33,649
Now, there's a lot
of work to be done
1438
01:27:33,749 --> 01:27:39,555
before the whole site goes live
in July, but there's a saying.
1439
01:27:39,688 --> 01:27:41,557
You can work long,
you can work hard,
1440
01:27:41,690 --> 01:27:43,191
and you can work smart,
1441
01:27:43,359 --> 01:27:44,760
but you can only
pick two of them.
1442
01:27:45,361 --> 01:27:48,831
At Amazon.com, we need
all three every single day.
1443
01:27:48,931 --> 01:27:52,267
If we're gonna make Amazon.com
the world's greatest website,
1444
01:27:52,401 --> 01:27:55,070
it begins with all
of our hard work.
1445
01:27:55,203 --> 01:27:56,605
So, let's go.
1446
01:28:17,393 --> 01:28:19,061
Ready?
1447
01:28:26,068 --> 01:28:28,971
We're live.
1448
01:28:52,395 --> 01:28:54,329
I'm going to get
something to eat.
1449
01:28:55,631 --> 01:28:56,999
Care to join me?
1450
01:28:59,101 --> 01:29:00,836
- I'm gonna hang back.
- All right.
1451
01:29:01,570 --> 01:29:03,672
- Niko?
- Yeah, I could eat.
1452
01:29:04,473 --> 01:29:07,175
- Jeff?
- I'm good, thank you.
1453
01:29:07,309 --> 01:29:10,446
All right.
1454
01:29:24,427 --> 01:29:25,994
Jeff, can I talk to you
for a second?
1455
01:29:26,128 --> 01:29:27,463
Sure.
1456
01:29:29,632 --> 01:29:31,634
So, I guess because
we're on the home stretch now,
1457
01:29:31,800 --> 01:29:33,368
I've been thinking.
1458
01:29:33,502 --> 01:29:35,370
I look at everything
I've given to this company
1459
01:29:35,504 --> 01:29:38,140
and quite frankly,
I put everything I had into it.
1460
01:29:38,306 --> 01:29:40,008
Paul has, too.
1461
01:29:40,142 --> 01:29:41,710
I mean, we built the damn site.
1462
01:29:41,844 --> 01:29:43,324
The site is everything,
you know that.
1463
01:29:43,979 --> 01:29:45,548
You guys are rock stars, I know.
1464
01:29:47,215 --> 01:29:49,117
So, I guess
what I'm wondering is,
1465
01:29:49,217 --> 01:29:51,987
why aren't we founders
along with you and MacKenzie?
1466
01:29:52,154 --> 01:29:54,457
Why aren't we receiving
founder's shares?
1467
01:29:57,560 --> 01:29:58,961
'Cause you never asked.
1468
01:30:02,330 --> 01:30:04,567
You remember that time
we got together for coffee?
1469
01:30:04,700 --> 01:30:06,569
Came up with the terms
of your agreement,
1470
01:30:06,702 --> 01:30:09,638
wrote up the contract,
which you signed.
1471
01:30:11,006 --> 01:30:16,011
Now, whatever the difference
is from what you did receive
1472
01:30:17,345 --> 01:30:20,683
to what you believe you're due
should be a lesson to you.
1473
01:30:21,383 --> 01:30:24,419
Know your worth, Shel.
1474
01:30:27,556 --> 01:30:29,658
When we had first met
in that coffee shop,
1475
01:30:29,758 --> 01:30:31,259
I knew my worth.
1476
01:30:32,027 --> 01:30:34,162
I knew my worth so much,
I was willing to follow
1477
01:30:34,262 --> 01:30:36,699
this dream of yours
to revolutionize commerce.
1478
01:30:38,066 --> 01:30:39,902
I know you wanna
change the world,
1479
01:30:40,035 --> 01:30:42,070
Jeff, but what're you trying
to change it to?
1480
01:30:42,871 --> 01:30:44,740
Huh. To think
I figured you out.
1481
01:30:52,581 --> 01:30:54,216
I just want to make history.
1482
01:31:38,260 --> 01:31:40,963
Hey. I'm going to bed.
You should, too.
1483
01:31:41,096 --> 01:31:45,067
- I should, too.
- No, but really. You should.
1484
01:31:46,602 --> 01:31:48,303
It's the weekend.
1485
01:31:48,436 --> 01:31:50,436
The test is running smoothly,
and there's no reason
1486
01:31:50,505 --> 01:31:52,625
why you can't get a good
night's sleep with your wife.
1487
01:31:54,610 --> 01:31:56,111
While you're at it,
1488
01:31:56,278 --> 01:31:57,922
why don't you send
Paul and Shel home, too.
1489
01:31:57,946 --> 01:31:59,615
You're right.
1490
01:32:00,282 --> 01:32:02,017
Don't sound too excited.
1491
01:32:03,786 --> 01:32:08,090
I just feel like watching
my toddler learn how to walk.
1492
01:32:09,792 --> 01:32:11,459
If I don't pay attention...
1493
01:32:11,627 --> 01:32:14,162
It's gonna crack its head open
on a chrome coffee table?
1494
01:32:14,630 --> 01:32:16,164
Exactly.
1495
01:32:18,366 --> 01:32:20,002
That's a feeling
I wouldn't trust.
1496
01:32:20,636 --> 01:32:22,004
It's just a test.
1497
01:32:22,871 --> 01:32:24,339
None of this matters yet,
1498
01:32:24,472 --> 01:32:26,308
it's gonna be a few weeks
before any orders
1499
01:32:26,474 --> 01:32:28,711
even maybe come in, you know...
1500
01:32:35,884 --> 01:32:37,720
Is that what I think it is?
1501
01:32:38,186 --> 01:32:40,656
Fluid Concepts
and Creative Analogies.
1502
01:32:42,490 --> 01:32:43,692
Paid with a credit card.
1503
01:32:44,359 --> 01:32:45,861
We got our first order.
112083
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