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In this video you're going to learn how to create customized YouTube thumbnails so that you can really
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stand out in the search results from competing videos and get a lot more clicks to your videos and rank
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higher in the search results.
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The best thing is that on your show you had to do it very quickly and to do it for free in less than
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five minutes.
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So the first thing that you want to do is go ahead and log into Kanva dot com This is a free ad designed
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tool very easy to use.
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Much simpler than something like Photoshop which costs a lot of money.
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And personally I find pretty difficult because was free.
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You can sign up if you don't have an account with Facebook or your Gmail.
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So just log in and then come up and click on create a design.
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And the cool thing about Kanva is that they have templates for YouTube thumbnails so you can really
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create a common thumbnail very quickly using these templates and in the perfect dimensions that's going
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to fit exactly on YouTube.
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So come in and then click on YouTube thumbnail you'll see down here in the left hand side that there
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are a lot of templates that you can just choose from.
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Now as you can see they're geared towards different type of videos.
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Make up more business.
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Maybe something to do with a puppy.
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Fitness food.
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So there's a lot of cool templates here that you can just take and apply and if you do want to use a
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particular template you can just drag and drop it across and you can start to use this.
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Now in this example you can see that this background image is actually a paid image.
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This is how can they make their money.
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They can charge usually a dollar for each of these images but if you don't want to use these images
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that's fine.
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You can just take this as an idea delete this and then come and upload your own images to here.
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You can find those images or upload them from your computer or you can actually search for royalty free
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images and there are some great Web sites like pick's eBay or pestles dot com where you can get royalty
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free images that you can use in your YouTube videos etc..
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What I'm actually going to do is just create a thumbnail from scratch just to show you how it's done.
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So we can really just use this template.
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So we have the dimensions but I'm really going to use my own background image which I've uploaded previously.
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So you just want to scale that.
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Very easy to do as you can see to fit the exact dimensions.
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Now when I leave a little bit of space up here so that I can input my text and make sure that this looks
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good.
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Now my advice for YouTube thumbnails would be to keep it as simple as possible you can see this top
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ranking thumbnail here.
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It says you analytics.
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It's very simple.
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Although the title says a little bit more the thumbnail itself is just very simple and I'm going to
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model that for my thumbnail because remember text on these thumbnails can be very hard to read especially
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on a mobile device.
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So you're better off I think just keeping it down to one or two words.
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I really just get across the topic and then even in the title and description you can get a little bit
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more specific about what the video is about.
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You can see that some of these thumbnails for me personally are just too much information.
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I'm really looking at YouTube to learn how to do something quickly and easily and simply.
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Now if I see a lot of text there I'm probably not as likely to click on it rather than a just a simple
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thumbnail like this.
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So my advice would be always to keep it simple and keep in mind that people will be seeing this on mobile
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devices whether it will be very very small.
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So that's why I'm just using a similar image to the one there I want to bring across my youtube logo
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which I have uploaded before I make it a thumbnail here about each video and you can see it's very easy
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to size this up and then you probably don't want to keep it right at the edges but just leave it there
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you can zoom in and zoom out.
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Now I can also add in some text so I can just drag and drop this across into it line it up and I can
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really change the text to whatever I want.
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So I'm making a video of YouTube analytics.
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I want the thumbnail to really just communicate change the seismic 56 scale this up a little bit as
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well.
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So everything's in line.
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May want to change the font as well try and get it to match up with the logo.
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It's very easy to use as you can see very accessible.
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One of the one of the things I really like about it.
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OK.
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So I've got my railway techs going to make the bold and make this use this space a little bit more
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OK I think that looks pretty good.
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Now maybe you want to change the color.
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You can do this for any text as well.
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Just click on this icon and you can select it here.
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I'm going to make this gray and maybe you can make that a little bit darker.
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So you can just move those around there.
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So I think that looks pretty good.
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I might just play around with a little bit.
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That looks pretty good.
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OK.
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I'm happy with that.
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And there are many styles of thumbnails that you can make to include images.
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Again that's very very simple to do just drag and drop them in as you please.
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Once you are happy with your toenail you maybe just want to change the name and include the key word
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or phrase that you want to reinforce so
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you analytics
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and click done.
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Then you can click download and if you want to keep it as a ngi file so the quality is high and then
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quick down load.
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Now once you've created your thumbnail you can open up your video in youtube and just come to customize
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thumbnail.
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It's on my desktop so I can import this here.
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And you can see I think this looks a lot better than the video thumbnail that was set.
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So I am just going to save those changes.
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So as you can see I think that looks a lot better than it was before.
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And that's really going to help me stand out in the search results.
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I get a lot more clicks.
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So now it's your turn.
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Go ahead into Kanva dot com.
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Use one of the templates and create a customized thumbnail so you can get more clicks to your video.
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