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These are the user uploaded subtitles that are being translated: 1 00:00:00,420 --> 00:00:06,420 So why Instagram by now you probably know that Instagram is a powerful platform for creating visual 2 00:00:06,420 --> 00:00:08,310 content for your business. 3 00:00:08,310 --> 00:00:15,480 Instagram generates 120 times more engagement per follower than Twitter Instagram makes it easy to share 4 00:00:15,480 --> 00:00:18,620 your visual content to other marketing channels. 5 00:00:18,630 --> 00:00:24,810 Instagram makes it easy to discover new photos new people and new businesses. 6 00:00:24,810 --> 00:00:29,510 You can search via people hashtags or places so to get started with Instagram. 7 00:00:29,550 --> 00:00:36,280 First install the Instagram app on your Android iOS smartphone device. 8 00:00:36,420 --> 00:00:38,600 When you open the app you'll be prompted to sign up. 9 00:00:39,480 --> 00:00:43,300 So click that enter your email address and click next. 10 00:00:43,530 --> 00:00:51,020 On this next screen create a username for your handle your handle and your password. 11 00:00:51,210 --> 00:00:58,600 Fill out your profile info then tap done we'll get into greater detail on the profile optimization later 12 00:00:58,860 --> 00:01:02,730 but for now we just want to get your handle locked up on Instagram. 13 00:01:02,850 --> 00:01:04,670 One hack proof tip here though. 14 00:01:04,890 --> 00:01:10,320 Create two G-mail email addresses similar to your social media handle or username. 15 00:01:10,440 --> 00:01:11,780 So why two emails. 16 00:01:11,790 --> 00:01:17,960 The first e-mail is to register your social media account and not tell anyone about the second your 17 00:01:18,060 --> 00:01:24,720 to list in your social media account bio or about a section for people to reach out to you for advertising 18 00:01:24,990 --> 00:01:27,440 partnerships or general questions. 19 00:01:27,480 --> 00:01:31,970 Never use the email you register your social media account as your contact email. 20 00:01:32,190 --> 00:01:35,010 This really increases your vulnerability to hackers. 21 00:01:35,010 --> 00:01:42,030 So if your handle is fitness guru lock up the G-mail email for fitness guru at G-mail. 22 00:01:42,030 --> 00:01:51,120 That will be your direct contact email to put in your About Us Your bio in your actual post but lockup. 23 00:01:51,120 --> 00:01:54,650 Fitness guru one for your registered email. 24 00:01:54,690 --> 00:02:01,250 The one that you sign up for Instagram with Facebook with Twitter with and so on. 25 00:02:01,260 --> 00:02:05,330 Make sure the contact one is really clean and really similar. 26 00:02:05,340 --> 00:02:11,730 Hopefully the exact same as your username handle or domain name handle. 27 00:02:11,730 --> 00:02:16,620 Avoid using underscores or periods in your email address as it can translate to errors when people try 28 00:02:16,620 --> 00:02:21,480 to reach out to you which ultimately equals lost revenues for you. 29 00:02:21,960 --> 00:02:24,950 So next we want to get into your account settings. 30 00:02:25,080 --> 00:02:30,210 You can get into your account settings by going to your profile and tapping in the top right corner 31 00:02:30,210 --> 00:02:31,460 of the Instagram app. 32 00:02:32,590 --> 00:02:37,540 For iOS the little year for Android it's a vertical dot dot dot. 33 00:02:37,930 --> 00:02:44,320 And then for Windows Phone It's at the bottom of the screen and it's the horizontal dot dot dot. 34 00:02:44,350 --> 00:02:49,810 So on this account settings we want to make sure we're public in order to get discovered on Instagram. 35 00:02:49,810 --> 00:02:52,030 You want to set your profile to public. 36 00:02:52,030 --> 00:02:56,220 So on the settings page simply toggle off the private account setting. 37 00:02:56,320 --> 00:03:02,180 So let's navigate Instagram on the bottom left hand corner is the home button. 38 00:03:02,330 --> 00:03:04,990 This is your actual feed in the feed. 39 00:03:04,990 --> 00:03:08,590 You can see posts from the people you're following. 40 00:03:08,780 --> 00:03:12,030 Next is the search function in your Instagram app. 41 00:03:12,080 --> 00:03:21,350 Here you can explore post trending tags people other handle's locations and more next on the far bottom 42 00:03:21,350 --> 00:03:22,310 right. 43 00:03:22,640 --> 00:03:24,360 That's your profile. 44 00:03:25,570 --> 00:03:30,970 So this is going to pull up your profile image your edit profile page how many posts you've had your 45 00:03:30,970 --> 00:03:37,920 followers your following your bio your web site and then as you scroll up you can see your past post 46 00:03:37,920 --> 00:03:38,610 on Instagram. 47 00:03:38,620 --> 00:03:44,310 The next thing in the nav bar is that hard in it that's the Instagram activity tab. 48 00:03:44,350 --> 00:03:46,930 So in here you can look at activity of your following. 49 00:03:47,290 --> 00:03:48,470 And for you. 50 00:03:48,850 --> 00:03:55,150 So under the activity you'll see people who liked your content commented on your content tagged you 51 00:03:55,150 --> 00:03:57,480 in a post and so on. 52 00:03:57,580 --> 00:04:03,790 Under the following activity it's here you'll see people that you actually follow such as when someone 53 00:04:03,790 --> 00:04:07,110 you follow comments or like Suppose you'll see it here. 54 00:04:07,240 --> 00:04:11,870 And finally is the Instagram camera this is in the center bottom of your nav bar. 55 00:04:12,390 --> 00:04:17,500 So you have three options when you open up the camera feature you have the gallery where you can pull 56 00:04:17,500 --> 00:04:24,810 photos from your Smartphone or device you can just upload that past photo and click the center button 57 00:04:24,990 --> 00:04:32,770 to take a live photo or you can click the third option of video the video on Instagram enables you to 58 00:04:32,770 --> 00:04:36,550 take a 60 second video for uploading just like an image. 59 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