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These are the user uploaded subtitles that are being translated: 1 00:00:12,595 --> 00:00:14,555 [man 1] The childhood me, 2 00:00:14,639 --> 00:00:17,809 if you were to tell him that I would do what I am doing now, 3 00:00:17,892 --> 00:00:19,692 I don't think he would believe it at all. 4 00:00:19,769 --> 00:00:22,269 To be honest with you, some days I don't even believe it. 5 00:00:23,606 --> 00:00:27,106 [woman] The toy industry is populated with people 6 00:00:27,193 --> 00:00:31,873 who never completely let go of their intellectual child. 7 00:00:32,449 --> 00:00:37,409 A lot of people leave that sense of wonder behind, 8 00:00:37,996 --> 00:00:39,746 and toy people don't. 9 00:00:40,457 --> 00:00:42,207 [man 2] I remember the stories I created. 10 00:00:42,292 --> 00:00:47,762 I remember the hours spent building my own version of the Marvel Universe. 11 00:00:48,923 --> 00:00:52,513 [man 3] Marvel Comics has created an entire universe, 12 00:00:52,594 --> 00:00:55,934 and they really humanize, quite well, all of their characters. 13 00:00:56,014 --> 00:00:57,774 And I think that's what the appeal is. 14 00:00:57,849 --> 00:01:02,849 The storytelling in the comics 100% influenced our approach to making toys. 15 00:01:03,355 --> 00:01:05,855 [man 4] Now you can actually, in three-dimensional form, 16 00:01:05,940 --> 00:01:09,690 have this figure pulled straight from the comic book pages in your hand, 17 00:01:09,778 --> 00:01:12,608 and now you can move it around, and you can articulate it. 18 00:01:12,697 --> 00:01:15,737 You can have it hanging around, swinging, doing all kinds of stuff 19 00:01:15,825 --> 00:01:19,695 that played out in your mind in between the pages. 20 00:01:19,788 --> 00:01:22,578 [man 5] You can't underestimate the power of an action figure 21 00:01:22,665 --> 00:01:24,785 and what that means to the user. 22 00:01:24,876 --> 00:01:27,956 To a kid, it can be a gateway to alternate universes 23 00:01:28,046 --> 00:01:29,836 and imaginary worlds in their minds. 24 00:01:30,507 --> 00:01:32,677 That's the coolest thing about these characters. 25 00:01:32,759 --> 00:01:34,929 Once you put the toy into a kid's hands, 26 00:01:35,011 --> 00:01:39,521 they can create their own stories, and more power to 'em. That's awesome. 27 00:02:40,910 --> 00:02:44,290 I shoot toys. I tell stories through photography of toys. 28 00:02:44,372 --> 00:02:46,542 It's a hobby, and it's a passion. 29 00:02:47,542 --> 00:02:50,382 A lot of the reason that I shoot Marvel toys today 30 00:02:50,462 --> 00:02:53,052 is because of comics that I read growing up. 31 00:02:53,882 --> 00:02:57,932 I liked Iron Man, and I read those comic books as a kid, 32 00:02:58,011 --> 00:03:00,971 and somehow, by creating stories with these toys, 33 00:03:01,056 --> 00:03:03,266 it just brings me back to that childhood. 34 00:03:04,684 --> 00:03:06,814 When I was growing up and reading these comic books, 35 00:03:06,895 --> 00:03:10,225 I didn't even know toy photography existed. 36 00:03:10,899 --> 00:03:14,779 I ended up as a wedding photographer. I shot hundreds of weddings. 37 00:03:15,528 --> 00:03:19,368 But it wasn't coming from a place of deep creativity. 38 00:03:20,658 --> 00:03:24,288 My nephew, Johnny, says, "Uncle Mitch, next time you come up to San Francisco, 39 00:03:24,371 --> 00:03:26,871 bring your camera. I'll take you out and shoot some toys." 40 00:03:26,956 --> 00:03:29,706 I went up there, and I just thought, "Sure. Why not? I'll try it." 41 00:03:29,793 --> 00:03:32,213 And from the very first click of the shutter, 42 00:03:32,295 --> 00:03:35,375 I realized that there was potential to make it into a career. 43 00:03:36,174 --> 00:03:39,764 I went from shooting "bridezilla" to shooting Godzilla, 44 00:03:39,844 --> 00:03:40,894 and I couldn't be happier. 45 00:03:42,639 --> 00:03:45,729 I like to show characters in ways that people aren't used to seeing them. 46 00:03:46,601 --> 00:03:50,061 Squirrel Girl's superpower is being able to control squirrels. 47 00:03:50,146 --> 00:03:52,316 And the fact that she has a big bushy tail, 48 00:03:52,399 --> 00:03:55,239 I knew that that character has a lot of possibilities. 49 00:03:55,318 --> 00:03:59,318 I know there's a precedent for her having fought Thanos. 50 00:03:59,406 --> 00:04:03,946 So I thought if I could create this image where she's battling this villain 51 00:04:04,035 --> 00:04:07,365 who is so much larger than her, especially to see her come out on top, 52 00:04:07,455 --> 00:04:09,245 that might surprise somebody a little. 53 00:04:09,332 --> 00:04:11,382 Okay, I'm gonna create two splashes. 54 00:04:11,459 --> 00:04:15,799 And to do it in a dynamic water-splashing environment, 55 00:04:15,880 --> 00:04:18,300 it's gonna make a much more engaging image. 56 00:04:21,219 --> 00:04:25,099 I do feel like I'm using my imagination the same way 57 00:04:25,181 --> 00:04:27,021 that a kid uses his imagination. 58 00:04:27,517 --> 00:04:30,517 You're creating stories and you get so wrapped up in these stories, 59 00:04:30,603 --> 00:04:32,813 that you live in that world for a little while. 60 00:04:33,398 --> 00:04:36,228 I'm living in that world and capturing it through my camera. 61 00:04:44,951 --> 00:04:47,541 [male announcer] The Incredible Hulk meets Spider-Man. 62 00:04:47,620 --> 00:04:51,040 [Wu] Through the years, Marvel's been creating so many toys. 63 00:04:51,124 --> 00:04:54,964 [male announcer] Captain America, fighting injustice the world over. 64 00:04:55,837 --> 00:04:59,717 Thor, using his Viking power against evil. 65 00:04:59,799 --> 00:05:02,679 They're creating the characters. They're giving you the story. 66 00:05:02,761 --> 00:05:07,021 And then different toy companies bring their own unique style. 67 00:05:07,432 --> 00:05:10,942 ♪ Webs, webs, web-spinning Spider-Man ♪ 68 00:05:12,103 --> 00:05:14,653 In the '80s, Mattel had the idea 69 00:05:14,731 --> 00:05:17,031 to partner with Marvel to make action figures. 70 00:05:17,108 --> 00:05:18,108 They challenged them. 71 00:05:18,193 --> 00:05:22,573 They said, "Let's develop a comic book where all of the core characters, 72 00:05:22,655 --> 00:05:26,525 the most famous characters, are thrown into one giant adventure together, 73 00:05:26,618 --> 00:05:28,618 and they have to fight one villain." 74 00:05:28,953 --> 00:05:32,043 And Marvel said, "We're gonna make a thing called Secret Wars." 75 00:05:32,123 --> 00:05:37,003 So all of the books, Spider-Man, X-Men, Fantastic Four, Avengers, 76 00:05:37,087 --> 00:05:40,587 they all crossed over in this giant overarching story. 77 00:05:40,674 --> 00:05:44,394 It was very successful, and kids loved it. 78 00:05:44,469 --> 00:05:46,809 [male announcer] Marvel's supervillains are coming. 79 00:05:46,888 --> 00:05:48,808 [man] Secret Wars. 80 00:05:48,890 --> 00:05:51,180 [announcer] Can the Marvel superheroes stop them? 81 00:05:51,768 --> 00:05:54,478 Marvel's supervillains and superheroes figures each sold separately. 82 00:05:55,522 --> 00:05:58,232 [Falcon] I think it was exciting because it was really the first time 83 00:05:58,316 --> 00:06:02,026 that kids really saw this comingling of all of these characters. 84 00:06:02,112 --> 00:06:04,242 How do we stop them, Captain America? 85 00:06:04,322 --> 00:06:05,912 That's our secret, Spider-Man. 86 00:06:05,990 --> 00:06:09,700 The other thing that they had done, from a toy perspective that was really smart, 87 00:06:09,786 --> 00:06:12,496 they gave their number one character a brand-new costume. 88 00:06:13,289 --> 00:06:15,379 So on the cover of Secret Wars, 89 00:06:15,458 --> 00:06:18,378 we see Spider-Man in his black-and-white costume, 90 00:06:18,461 --> 00:06:22,551 and that costume would end up becoming a major part of his history. 91 00:06:23,091 --> 00:06:26,971 Eventually, that black costume ended up becoming the character Venom, 92 00:06:27,053 --> 00:06:29,893 who spun off into his own franchise 93 00:06:29,973 --> 00:06:32,813 and has become super popular in and of himself. 94 00:06:33,643 --> 00:06:37,903 It was at the beginning of what was to come for Marvel and toys. 95 00:06:40,233 --> 00:06:43,903 [Vonner] But in the '90s, the comic book industry just bottomed out. 96 00:06:44,946 --> 00:06:48,236 And Marvel, at the time, was the big player. 97 00:06:48,742 --> 00:06:53,252 So, you know, long story short, they wind up going through bankruptcy. 98 00:06:54,080 --> 00:06:56,920 [Falcon] A company called Toy Biz purchased Marvel, 99 00:06:57,000 --> 00:07:01,000 and then Toy Biz started making all of the toys for Marvel. 100 00:07:01,546 --> 00:07:04,586 And Toy Biz had this really awesome responsibility 101 00:07:04,674 --> 00:07:06,514 to bring these characters to life, 102 00:07:06,593 --> 00:07:11,603 and I felt that they had never really been made in toy form the way they could be. 103 00:07:11,681 --> 00:07:13,641 The way that they're depicted in the comics. 104 00:07:15,852 --> 00:07:19,192 [whistling] 105 00:07:21,775 --> 00:07:25,195 [Jasperson] In the '80s and '90s, I worked for Toy Biz 106 00:07:25,278 --> 00:07:29,278 doing art for hundreds of Marvel action figures. 107 00:07:30,367 --> 00:07:34,497 I think I drew at least 200, 300 characters, 108 00:07:34,579 --> 00:07:38,039 but then with all the iterations, it seems like hundreds more. 109 00:07:39,834 --> 00:07:43,214 I never knew the Marvel Universe was that big. 110 00:07:43,296 --> 00:07:47,126 I mean, just biblical proportions of characters. 111 00:07:47,759 --> 00:07:53,009 As a kid, I just dreamed of being an artist. 112 00:07:53,807 --> 00:07:57,387 My mom used to joke that I was born with a pencil in my hand 113 00:07:57,477 --> 00:08:01,767 'cause, as soon as I found a piece of paper as a kid, that's all I'd do. 114 00:08:02,524 --> 00:08:05,404 But I never, in my wildest dreams, 115 00:08:05,485 --> 00:08:09,735 thought I could make a living drawing and working for Toy Biz. 116 00:08:09,823 --> 00:08:12,243 We used to joke we're professional children. 117 00:08:13,034 --> 00:08:18,544 We were a lot of artistic rebels, you know? And comic book geeks. 118 00:08:19,332 --> 00:08:23,042 My mom didn't read me bedtime stories. I always had comic books around. 119 00:08:23,128 --> 00:08:27,548 She was into Norse mythology. So she would tell me stories about Thor. 120 00:08:28,049 --> 00:08:32,549 So, Toy Biz to me, that was like a university. 121 00:08:32,637 --> 00:08:36,427 It was like going through this whole new growth process, 122 00:08:36,516 --> 00:08:39,096 and we were kinda on the ground floor of that. 123 00:08:39,769 --> 00:08:42,189 [Falcon] I started making toys when I was a kid. 124 00:08:42,272 --> 00:08:45,402 I would see versions of the characters in different comic books I had, 125 00:08:45,483 --> 00:08:46,693 and I would cut them out. 126 00:08:46,776 --> 00:08:49,856 And I would play with the flat paper cutout. 127 00:08:49,946 --> 00:08:52,526 Cut to years later, I'm in my college dorm room, 128 00:08:52,615 --> 00:08:55,325 feverishly whittling away at Milliput, 129 00:08:55,410 --> 00:08:57,910 a bonding agent that you use to fix leaks, 130 00:08:57,996 --> 00:09:00,956 to create heads and hands of different characters 131 00:09:01,041 --> 00:09:03,211 that had not been made into toys yet. 132 00:09:03,752 --> 00:09:06,212 I brought a lot of those things to my very first interview 133 00:09:06,296 --> 00:09:07,836 at a company called Toy Biz. 134 00:09:07,922 --> 00:09:11,842 The gentleman I was interviewing with looked at what I'd brought in that day. 135 00:09:11,926 --> 00:09:14,296 He said, "Did you make these?" I said, "Yes." He said, "You're hired." 136 00:09:16,097 --> 00:09:18,767 Marvel was just at the beginning of rolling out 137 00:09:18,850 --> 00:09:24,360 all of this insanely popular content that they've made over the past 25 years. 138 00:09:25,398 --> 00:09:30,698 [woman] At that point, action figures were all pretty much the same size and scale. 139 00:09:30,779 --> 00:09:32,699 That's really not what the world is about. 140 00:09:32,781 --> 00:09:36,871 When you look at a comic book, characters are taller and a lot bigger than others. 141 00:09:36,951 --> 00:09:38,081 [Falcon] JoAnn said, "Listen, 142 00:09:38,161 --> 00:09:41,621 I think we should do something for our Spider-Man collector." 143 00:09:42,332 --> 00:09:45,382 [McLaughlin] We decided that we were gonna do figures to scale and form. 144 00:09:45,460 --> 00:09:48,800 So they were different heights, different body shapes. 145 00:09:48,880 --> 00:09:50,800 They were more true to the character. 146 00:09:51,758 --> 00:09:54,588 [Jasperson] There was a lot of interesting mechanism and movement 147 00:09:54,678 --> 00:09:57,058 that we designed into the figures, 148 00:09:57,138 --> 00:09:59,678 that really weren't that big of a thing before. 149 00:10:00,308 --> 00:10:03,438 As the production process became more sophisticated, 150 00:10:03,520 --> 00:10:05,650 now we can have different points of movement. 151 00:10:05,730 --> 00:10:08,320 [Falcon] He was so flexible, he could do yoga. 152 00:10:12,737 --> 00:10:15,907 [Vonner] We really pushed it with the other extremities, like the fingers. 153 00:10:15,990 --> 00:10:17,990 So now you can have Spider-Man come at you. 154 00:10:18,451 --> 00:10:19,871 [Falcon] It was a runaway success. 155 00:10:19,953 --> 00:10:21,503 And then JoAnn looked at me, 156 00:10:21,579 --> 00:10:24,209 and we both agreed that we should open this up for all of Marvel. 157 00:10:24,290 --> 00:10:26,290 It was her idea to call it Marvel Legends. 158 00:10:27,919 --> 00:10:31,879 [Vonner] It was uncharted territory, a whole line of characters 159 00:10:31,965 --> 00:10:34,425 that look like they've fallen right out the comic book. 160 00:10:39,431 --> 00:10:43,981 Bringing the characters to life, you just immersed yourself 161 00:10:44,060 --> 00:10:48,820 in what the action figure was supposed to do and how the character would do it. 162 00:10:48,898 --> 00:10:51,148 These are some original control drawings. 163 00:10:52,152 --> 00:10:55,742 What this basically does is give the sculptor an idea 164 00:10:55,822 --> 00:10:58,662 of what the action figure looks like. 165 00:10:59,117 --> 00:11:03,707 A control drawing starts with you go to The Marvel Universe Handbook, 166 00:11:03,788 --> 00:11:06,208 and you look up a particular character 167 00:11:06,291 --> 00:11:09,631 that you've been asked to do the technical drawing on. 168 00:11:10,337 --> 00:11:14,967 The Marvel Universe is, sort of, the bible for every character. 169 00:11:15,467 --> 00:11:19,637 The amount of backstory and detail is just awe-inspiring. 170 00:11:21,056 --> 00:11:22,886 This is Iron Man, 171 00:11:22,974 --> 00:11:28,234 and Iron Man's suits come with really specific qualities 172 00:11:28,313 --> 00:11:30,233 depending on what he's doing with them. 173 00:11:30,690 --> 00:11:34,070 Each character has this really significant look 174 00:11:34,152 --> 00:11:37,162 that you really have to honor in the control drawings. 175 00:11:38,782 --> 00:11:42,792 You start to very roughly draw. 176 00:11:43,578 --> 00:11:48,328 And there's a really specific silhouette within Marvel, 177 00:11:48,416 --> 00:11:54,046 a certain proportion across the shoulders and a certain stance on the legs. 178 00:11:54,130 --> 00:11:59,010 And you always, always exaggerate the muscles. Big time. 179 00:11:59,094 --> 00:12:01,814 That's, sort of, one of those huge things. 180 00:12:01,888 --> 00:12:05,308 I mean, you do not have small biceps on a Marvel action figure. 181 00:12:05,892 --> 00:12:08,312 Once I get through doing all of this, 182 00:12:08,895 --> 00:12:14,145 then I go to my side view, and I line everything up. 183 00:12:14,234 --> 00:12:16,574 I try and keep it straight. 184 00:12:16,653 --> 00:12:20,073 I'm gonna line up the detail of the helmet. 185 00:12:20,573 --> 00:12:23,203 And after I do this really rough, 186 00:12:23,284 --> 00:12:28,084 then I would just go ahead and do this final, 187 00:12:28,164 --> 00:12:31,924 very clean ink, with permanent fine marker. 188 00:12:32,836 --> 00:12:34,086 As you can see, 189 00:12:34,170 --> 00:12:38,590 all of these particular details have to match on the same plane. 190 00:12:39,259 --> 00:12:43,759 So, everything is exactly the same all the way across. 191 00:12:43,847 --> 00:12:48,687 So that you end up with, basically, a three-dimensional view that's done flat. 192 00:12:51,521 --> 00:12:53,061 [Vonner] We started to see certain comics, 193 00:12:53,148 --> 00:12:56,318 and I would say, "That looks exactly like our action figure right there." 194 00:12:56,401 --> 00:12:59,701 The toys started to influence the comics, and once that started to happen, 195 00:12:59,779 --> 00:13:02,779 it's like now we kinda pumping on all cylinders. 196 00:13:06,036 --> 00:13:10,206 [McLaughlin] Toy Biz passed the torch to Hasbro in 2007. 197 00:13:10,290 --> 00:13:13,420 Many of the things that we invented at Toy Biz, 198 00:13:13,501 --> 00:13:17,511 they have taken those products and really treated them with great respect 199 00:13:17,589 --> 00:13:19,509 and really have taken them to new heights. 200 00:13:23,887 --> 00:13:25,887 [Stall] I've been at Hasbro for 18 years. 201 00:13:26,723 --> 00:13:29,853 Started here straight out of college, and I've been here ever since. 202 00:13:29,934 --> 00:13:31,394 -Morning. -Morning, Dwight. 203 00:13:31,478 --> 00:13:35,068 Growing up, reading comics definitely helped spark the interest 204 00:13:35,148 --> 00:13:37,648 that I am able to tap into today. 205 00:13:38,651 --> 00:13:41,781 I had some rough years from my seventh and eighth grade. 206 00:13:41,863 --> 00:13:44,453 That's when I really started to draw a lot, 207 00:13:44,532 --> 00:13:47,582 and I remember my best friend and I went to the store, 208 00:13:47,660 --> 00:13:50,960 and we saw X-Men comics. And it blew my mind. 209 00:13:51,706 --> 00:13:54,746 It was just about the X-Men coming together to try to fight something 210 00:13:54,834 --> 00:13:57,424 that was way bigger and more powerful than they were alone 211 00:13:57,504 --> 00:14:00,304 and the sacrifices they had to make to overcome it. 212 00:14:01,049 --> 00:14:05,299 The poison shot through my veins, and it's just-- I couldn't let it go. 213 00:14:06,221 --> 00:14:10,931 There's a lot of like-minded weirdos here at Hasbro and that makes it fun. 214 00:14:13,144 --> 00:14:15,614 [Ting] I joke that I had given thousands of dollars 215 00:14:15,689 --> 00:14:18,899 to Hasbro of my own money before I started working here, 216 00:14:18,983 --> 00:14:22,783 because I've always really had a passion for the collector's side of the business. 217 00:14:23,947 --> 00:14:26,617 Got my start with Marvel trading cards. 218 00:14:26,700 --> 00:14:29,410 This was my bread and butter, and it still is to this day. 219 00:14:29,494 --> 00:14:35,544 I have a collection of sealed boxes at home, in case of a rainy day. 220 00:14:35,625 --> 00:14:36,625 I may need some more. 221 00:14:37,252 --> 00:14:41,092 My wife deals with a lot of boxes, and she would say, 222 00:14:41,172 --> 00:14:43,802 "Do you realize, every night when you brush your teeth, 223 00:14:43,883 --> 00:14:47,603 you wander into that room and you just look around for a few minutes 224 00:14:47,679 --> 00:14:48,849 and then you come out?" 225 00:14:48,930 --> 00:14:51,980 I said, "Yeah, I never thought about it, but yeah, I guess I do." 226 00:14:52,767 --> 00:14:55,687 These pictures were from my third grade expo. 227 00:14:55,770 --> 00:14:57,900 "The X-po's X-Men X-hibit," 228 00:14:58,481 --> 00:15:01,111 with each word starting with the letter X. 229 00:15:01,609 --> 00:15:03,399 Being around it just makes me happy. 230 00:15:04,988 --> 00:15:07,408 Now I am working on the Marvel Legends. 231 00:15:07,490 --> 00:15:10,200 I work on photography for the packaging. 232 00:15:10,285 --> 00:15:12,945 I'm designing stuff that I want in my collection too. 233 00:15:14,372 --> 00:15:16,422 [director] 234 00:15:16,750 --> 00:15:18,210 [clicks tongue, inhales] 235 00:15:18,293 --> 00:15:21,713 Why don't we lower his right arm a little bit and have his left arm higher? 236 00:15:21,796 --> 00:15:25,296 Do you think we could tilt his head slightly so he's looking at his hand? 237 00:15:25,383 --> 00:15:28,013 On Thing, could we raise his right hand? 238 00:15:28,094 --> 00:15:29,264 Is this piece flexible? 239 00:15:29,763 --> 00:15:33,393 It's never just good enough. It's like, "Well what if I-- What if we did this?" 240 00:15:33,475 --> 00:15:37,645 I wanna keep pushing myself to try to incrementally make things 241 00:15:37,729 --> 00:15:40,769 better and better until finally, you have to call it. 242 00:15:41,900 --> 00:15:46,070 One of Toy Biz's biggest legacy points is the creating of Marvel Legends. 243 00:15:46,863 --> 00:15:49,283 When Hasbro started making Marvel Legends, 244 00:15:49,366 --> 00:15:51,446 initially we stumbled a little bit out of the blocks. 245 00:15:52,285 --> 00:15:56,115 Well, we hadn't done a six inch, super realistic line. 246 00:15:56,206 --> 00:15:59,876 We tried to just do what Toy Biz did but with some differences, 247 00:15:59,959 --> 00:16:01,539 and that wasn't working. 248 00:16:01,628 --> 00:16:05,628 In 2012, we decided we wanted to relaunch in a big way. 249 00:16:06,675 --> 00:16:08,635 We built a whole bunch of new bodies, new sculpts, 250 00:16:08,718 --> 00:16:12,098 to start from scratch and give a new era to it. 251 00:16:12,722 --> 00:16:15,602 [Ting] Improved and more lifelike deco on the faces. 252 00:16:15,684 --> 00:16:19,314 The greater "posability," the greater play you can have. 253 00:16:19,396 --> 00:16:22,816 Launching new things like vehicles for the first time in the six inch scale. 254 00:16:23,358 --> 00:16:27,858 Ghost Rider and his motorcycle or Professor X and his hover chair. 255 00:16:27,946 --> 00:16:30,156 We know that the fans love that kind of stuff. 256 00:16:47,048 --> 00:16:49,428 [Wu] Sometimes a good idea will just come out of thin air. 257 00:16:49,509 --> 00:16:52,719 When that happens, you have to drop everything that you're doing, 258 00:16:52,804 --> 00:16:56,274 get your toy, get your gear out, and just make that happen. 259 00:16:56,975 --> 00:16:58,055 This is a hover chair. 260 00:16:58,143 --> 00:17:01,443 It definitely needs to be up on wires to give it the effect of floating. 261 00:17:02,397 --> 00:17:05,817 These figures, they are mutants from the X-Men. 262 00:17:07,152 --> 00:17:09,612 Professor X, he's got telepathy. 263 00:17:09,696 --> 00:17:14,656 He can affect people's thoughts and how they act by getting into their heads. 264 00:17:15,243 --> 00:17:17,703 Dazzler can convert sound waves. 265 00:17:17,787 --> 00:17:20,367 I was really drawn to her because of the roller skates. 266 00:17:20,457 --> 00:17:24,287 Storm is a really rad character. She can control the weather. 267 00:17:24,753 --> 00:17:28,173 And Psylocke, one of her powers is telekinesis, 268 00:17:28,256 --> 00:17:30,586 so she can create weapons from psychic energy. 269 00:17:30,675 --> 00:17:34,885 I will use a remote shutter release so that I can take the pictures 270 00:17:34,971 --> 00:17:36,891 and also do some effects at the same time. 271 00:17:38,516 --> 00:17:41,976 I want it to be a little misty, so I'm gonna use this spray. 272 00:17:42,062 --> 00:17:44,902 It's Atmosphere Aerosol. It's basically fog in a can. 273 00:17:46,941 --> 00:17:49,321 [rapid clicking] 274 00:17:49,402 --> 00:17:51,572 I'm actually gonna have two effects going on here. 275 00:17:51,654 --> 00:17:53,914 One is gonna be the dirt that's gonna be kicked up 276 00:17:53,990 --> 00:17:55,830 in his turbulence from the hover chair. 277 00:17:59,329 --> 00:18:03,419 If we can have the story plus some kind of practical effects, 278 00:18:03,500 --> 00:18:06,630 the dirt and debris being kicked up by his hover chair, 279 00:18:06,711 --> 00:18:10,721 the fog that we created with the Atmosphere Aerosol in the background, 280 00:18:10,799 --> 00:18:13,889 it's just really gonna make the person become engaged with the image. 281 00:18:20,350 --> 00:18:23,730 Right now I'm erasing the compressed air can, 282 00:18:23,812 --> 00:18:27,152 as well as a bit of my hand, and that red straw. 283 00:18:27,732 --> 00:18:30,072 A good toy photograph, in my opinion, 284 00:18:30,151 --> 00:18:33,741 means the technical aspect of the photography has to be spot on, 285 00:18:33,822 --> 00:18:36,572 which means, exposure, color, all of those things. 286 00:18:36,658 --> 00:18:39,158 The composition has to be amazing, 287 00:18:39,244 --> 00:18:42,914 and some type of effects, whether that's digital or practical. 288 00:18:43,540 --> 00:18:45,630 I try to get all of those things together 289 00:18:45,709 --> 00:18:49,459 because I think it's gonna make a much more dynamic and engaging image. 290 00:18:50,255 --> 00:18:53,795 [Falcon] There are several different communities where people build sets, 291 00:18:53,883 --> 00:18:56,513 pose the action figures out, put special effects into them. 292 00:18:56,594 --> 00:19:00,974 It's so exciting to see people engaging with a product 293 00:19:01,057 --> 00:19:02,677 that you've worked on to that level 294 00:19:02,767 --> 00:19:06,397 and challenging and expanding who those characters can be. 295 00:19:08,440 --> 00:19:11,440 Companies like Funko have leaned into that in a big way, 296 00:19:11,526 --> 00:19:13,026 and it's worked incredibly well. 297 00:19:13,611 --> 00:19:16,701 Funko's approach to making toys has a lot more to do with pop culture 298 00:19:16,781 --> 00:19:19,831 than actual mechanics in the way that Hasbro does. 299 00:19:19,909 --> 00:19:23,329 They like to play in the more whimsical nature of who our characters are. 300 00:19:25,832 --> 00:19:28,922 They really love to pivot inside of a character. 301 00:19:29,002 --> 00:19:31,922 You know, if there's a way to bring the character to life 302 00:19:32,005 --> 00:19:34,835 in a new and unexpected way, that's their forte. 303 00:19:35,967 --> 00:19:37,637 [Wilkinson] I've been here since the beginning, 304 00:19:37,719 --> 00:19:40,559 since the original owner had started it up in his garage. 305 00:19:40,638 --> 00:19:44,388 He made a quick handshake deal with the owner of Big Boy Restaurants 306 00:19:44,476 --> 00:19:46,636 and made a Big Boy bobblehead. 307 00:19:47,145 --> 00:19:49,555 And that's sort of what launched it all. 308 00:19:50,857 --> 00:19:54,857 Working with Marvel started very simply, and it was a dream for me because, 309 00:19:54,944 --> 00:19:58,414 from the moment I could turn a page, I was reading Marvel comics. 310 00:19:59,157 --> 00:20:01,327 Hulk and Spider-Man were my favorite, 311 00:20:01,409 --> 00:20:05,369 and because I was an artist, it was all about my favorite illustrators, 312 00:20:05,455 --> 00:20:08,035 whether it was Jack Kirby or Stephen Ditko. 313 00:20:08,124 --> 00:20:11,004 So it kept me just poring through these pages 314 00:20:11,086 --> 00:20:13,666 and looking for the details and skill level. 315 00:20:14,089 --> 00:20:19,969 I suppose facing these icons of my youth could be a little intimidating. 316 00:20:20,053 --> 00:20:23,643 You know? A little bit of, "Oh, boy. I gotta do these justice." 317 00:20:23,723 --> 00:20:25,733 But it was a blast. 318 00:20:25,809 --> 00:20:28,349 I've created all the first series of bobbleheads. 319 00:20:28,436 --> 00:20:31,266 Some of those, sort of, retro, classic characters. 320 00:20:31,773 --> 00:20:33,073 Not too big of poses. 321 00:20:33,149 --> 00:20:37,779 They were just very old-school bobbleheads hugged together with, you know, big head. 322 00:20:38,321 --> 00:20:40,701 And it was a huge hit, and we haven't looked back. 323 00:20:42,742 --> 00:20:46,582 We've been creating hundreds of Marvel characters a year ever since. 324 00:20:47,997 --> 00:20:53,337 Once you get past creating every Thor and Spider-Man five or six times, 325 00:20:53,420 --> 00:20:57,090 you know, you kind of want to reimagine what we do with Marvel. 326 00:20:57,674 --> 00:21:00,094 We had the success with our plush line. 327 00:21:00,176 --> 00:21:03,506 They were just, sort of, cute little button eyes and tiny nose, 328 00:21:03,596 --> 00:21:08,266 and my challenge was to take that plush line and put it into a vinyl line. 329 00:21:09,269 --> 00:21:12,979 [man 6] The 50-50 body to head ratio, the big eyes, 330 00:21:13,064 --> 00:21:17,534 the cartoony quality, that appealing, simplified form. 331 00:21:17,610 --> 00:21:21,110 [Wilkinson] No mouth, eyes low, far apart. 332 00:21:21,197 --> 00:21:22,817 I always call it the science of cute. 333 00:21:23,408 --> 00:21:25,368 -I got some stuff to show you... -All right! 334 00:21:25,452 --> 00:21:26,622 ...if you don't mind. 335 00:21:27,579 --> 00:21:29,209 [Wilkinson] Man, we got classic Thor! 336 00:21:29,289 --> 00:21:32,959 I might just barely go a little bigger with the feet. 337 00:21:33,043 --> 00:21:34,293 -[Luu] Okay. Yeah. -And-- 338 00:21:34,377 --> 00:21:35,797 [Luu] Kinda small right now actually. 339 00:21:35,879 --> 00:21:37,839 [Wilkinson] Yeah, and then zoom in on the torso. 340 00:21:38,131 --> 00:21:39,301 Perfect. 341 00:21:39,382 --> 00:21:44,762 And maybe I'd just pull back a little bit on the muscular of the rib cage. 342 00:21:44,846 --> 00:21:46,846 Just pull that back a little bit. 343 00:21:46,931 --> 00:21:52,061 Yeah, just soften it up so we stay in the Pop world and not quite as detailed. 344 00:21:52,937 --> 00:21:56,227 And I'd probably punch up both the hands, size-wise. 345 00:21:56,316 --> 00:22:00,236 Get that fist a little bigger just to kind of get that Pop feel to it. 346 00:22:00,320 --> 00:22:01,530 -That feels right. -Yeah. 347 00:22:01,613 --> 00:22:03,663 -Around that size, and this one as well. -Yeah. 348 00:22:04,324 --> 00:22:05,954 Yeah, nice work on that hair. 349 00:22:08,578 --> 00:22:09,998 The Venomized series-- 350 00:22:10,080 --> 00:22:13,880 There's multiple comic story lines in the Marvel Universe 351 00:22:13,958 --> 00:22:16,628 that everybody seems to have been venomized at some point. 352 00:22:17,629 --> 00:22:20,089 [Butcher] We talk about not just making it look like 353 00:22:20,173 --> 00:22:22,593 you just threw Venom on top of a character. 354 00:22:22,676 --> 00:22:27,346 Like, how do we keep the true essence of the character and still be venomized? 355 00:22:27,430 --> 00:22:31,980 You know, what makes Groot, when he's taken over by Venom, different? 356 00:22:32,602 --> 00:22:36,772 I wanted Groot to have a feeling of-- It's, like, engulfing him. 357 00:22:36,856 --> 00:22:42,356 So, what I'll do is I'll make it feel-- Along these edges. 358 00:22:43,405 --> 00:22:46,405 Give it, like, a little raised feel to it. 359 00:22:51,204 --> 00:22:53,424 Making a little plant parasite on him. 360 00:22:54,165 --> 00:22:55,165 [chuckles] 361 00:22:57,627 --> 00:23:00,007 We work on characters that each character is different. 362 00:23:00,088 --> 00:23:03,378 Each one has a different personality, and I can do this for hours 363 00:23:03,466 --> 00:23:05,716 without even noticing that the time flies by. 364 00:23:07,470 --> 00:23:10,310 We are very driven by what the fans want, 365 00:23:10,390 --> 00:23:12,730 what they're into, what they're passionate about. 366 00:23:16,312 --> 00:23:21,072 There's fan boards and our Funko Fan Fests, and that's never changed. 367 00:23:23,903 --> 00:23:26,033 I've worked on thousands of Pops, 368 00:23:26,114 --> 00:23:30,874 and I still get those toy tingles when I see a new Pop come in. 369 00:23:31,745 --> 00:23:37,745 To watch an idea turn into a toy in a matter of months is amazingly rewarding. 370 00:23:39,461 --> 00:23:44,301 Each toy company, Funko, Hasbro, they all have different ways in, um, 371 00:23:44,382 --> 00:23:46,092 with every brand that they work on. 372 00:23:46,176 --> 00:23:49,426 Funko is, without a doubt, one of the greatest novelty companies 373 00:23:49,512 --> 00:23:51,472 that's ever come along in the toy industry. 374 00:23:52,098 --> 00:23:55,058 Hasbro, they take the Marvel brand incredibly seriously. 375 00:23:55,143 --> 00:23:58,273 And, when you're around the product and around the development cycle, 376 00:23:58,355 --> 00:23:59,725 it makes me feel young. 377 00:23:59,814 --> 00:24:02,324 It makes me feel like I am that same kid 378 00:24:02,400 --> 00:24:05,150 that wanted X-Men toys when there were none. 379 00:24:05,236 --> 00:24:08,736 And how do we take what we're doing today and make it the best possible thing? 380 00:24:10,325 --> 00:24:13,325 [Stall] What you see all around you is our working archive. 381 00:24:14,120 --> 00:24:16,660 We try to look at this wall and see what we've made in the past, 382 00:24:16,748 --> 00:24:19,458 and what can we use that we can turn into a whole new figure 383 00:24:19,542 --> 00:24:22,092 by just adding a few new pieces. So it's really fun. 384 00:24:22,170 --> 00:24:24,800 We pull things down, see if they fit, if they would work, 385 00:24:24,881 --> 00:24:27,511 and we mix and match, playing a three-dimensional puzzle game 386 00:24:27,592 --> 00:24:29,892 with all these action figures to build new ones. 387 00:24:30,720 --> 00:24:33,560 Today we're working on Cyborg Spider-Man. 388 00:24:33,640 --> 00:24:35,350 He's about as '90s as they get. 389 00:24:36,559 --> 00:24:39,149 Marvel Publishing has done a lot of crazy stuff over the years, 390 00:24:39,229 --> 00:24:42,109 and some of the '90s stuff is some of the most awesome. 391 00:24:42,899 --> 00:24:46,239 In the comics, he gets beat up, and they get him all patched up, 392 00:24:46,319 --> 00:24:50,739 and he's superfied with a cybernetic cast to help his arm heal 393 00:24:50,824 --> 00:24:53,244 and a cybernetic eye for the final fight. 394 00:24:54,244 --> 00:24:57,834 We find all these awesome images of different versions of him 395 00:24:57,914 --> 00:24:59,964 from the comics that he appeared in. 396 00:25:00,041 --> 00:25:02,171 Once we have the art, once we've selected a style, 397 00:25:02,252 --> 00:25:04,342 then the design team takes over, 398 00:25:04,421 --> 00:25:07,471 and that's when we draw out what the figure looks like, 399 00:25:07,549 --> 00:25:09,299 and we turn that over to sculpting. 400 00:25:09,384 --> 00:25:13,644 Our sculptors take our 2D illustrations, and they turn them into 3D, 401 00:25:13,722 --> 00:25:15,642 and then we can start adjusting this thing. 402 00:25:15,724 --> 00:25:19,524 If you look at it, compared to the reference, his eyes are a little bit high. 403 00:25:19,602 --> 00:25:21,152 Spider-Man's got really big eyes, 404 00:25:21,229 --> 00:25:23,769 and these are sitting a little bit too high up in his head, 405 00:25:23,857 --> 00:25:25,107 so we have to fix that. 406 00:25:25,608 --> 00:25:29,278 We can start fixing the shape, the overall size. 407 00:25:29,362 --> 00:25:31,492 We can start pulling it down to where you want it. 408 00:25:31,573 --> 00:25:33,783 It's all subtle things, but you have to remember, 409 00:25:33,867 --> 00:25:36,197 at the end of the day, these heads are only the size 410 00:25:36,286 --> 00:25:39,496 of about a US penny. So it's the little things that matter. 411 00:25:40,373 --> 00:25:44,133 And then I usually just wanna get the colors roughed out. 412 00:25:44,210 --> 00:25:46,800 That shows where I want the colors to go. 413 00:25:48,298 --> 00:25:51,798 So you can just bulk in the forms. 414 00:25:51,885 --> 00:25:54,845 This is kinda fun. It's like Bob Ross with your happy little paintbrush. 415 00:25:55,388 --> 00:25:57,518 Spider-Man, looking at the reference over there, 416 00:25:57,599 --> 00:26:00,639 he's still primarily red and blue with some cool techy stuff. 417 00:26:05,148 --> 00:26:10,028 Once we get these complete, we'll work with our model department, 418 00:26:10,111 --> 00:26:12,281 and that's where you meet Laura. 419 00:26:25,794 --> 00:26:28,384 [DeLorenzo-Jones] When Dwight passes the baton to me, 420 00:26:28,463 --> 00:26:31,473 now it's my turn to come up with an awesome paint scheme. 421 00:26:31,925 --> 00:26:35,345 Finding ways to use paint to accentuate what's already there in the sculpt 422 00:26:35,428 --> 00:26:36,598 is what I aim to do. 423 00:26:47,107 --> 00:26:52,647 I like the idea that my job is bringing these characters into the reader's worlds, 424 00:26:52,737 --> 00:26:54,567 so they can have a little piece of them. 425 00:26:56,700 --> 00:27:00,410 I do always like diving in and doing super detailed stuff. 426 00:27:00,495 --> 00:27:01,955 Then I just get in the zone, 427 00:27:02,038 --> 00:27:04,788 and that's when I feel my best as a person, honestly. 428 00:27:05,792 --> 00:27:10,132 When I first started, I couldn't even drink coffee, 429 00:27:10,213 --> 00:27:11,803 or at least I didn't think I could, 430 00:27:11,881 --> 00:27:15,471 because I was so nervous that my hand would shake too much. 431 00:27:16,011 --> 00:27:20,601 But, over the years, I am back to, you know, two cups a day. [chuckles] 432 00:27:23,727 --> 00:27:26,557 It's always awesome, when I finish, to go back to Dwight. 433 00:27:26,646 --> 00:27:28,726 -Hey, how's it going? -Good. What we got today? 434 00:27:28,815 --> 00:27:30,065 Cyborg Spider-Man. 435 00:27:30,150 --> 00:27:32,150 ♪ Cyborg Spider-Man ♪ 436 00:27:32,652 --> 00:27:33,862 This looks fantastic. 437 00:27:35,530 --> 00:27:38,200 Did we stay with classic colors, or did we update the blue? 438 00:27:38,575 --> 00:27:40,405 -Um, I stayed pretty classic. -Cool. 439 00:27:40,493 --> 00:27:41,703 -Yeah. -I think it works. 440 00:27:41,786 --> 00:27:44,116 -Awesome. -How long till you have it all wrapped up? 441 00:27:44,205 --> 00:27:45,365 End of day, I'll be done. 442 00:27:45,457 --> 00:27:46,997 -Excellent. Cool. -Cool. 443 00:27:52,756 --> 00:27:55,176 These little plastic figures, they've transcended toy. 444 00:27:55,258 --> 00:27:56,298 They're more than that. 445 00:28:00,305 --> 00:28:04,595 And working on something that reaches across and touches so many people 446 00:28:04,684 --> 00:28:07,484 in so many different ways and at so many different levels, 447 00:28:07,562 --> 00:28:08,902 that's powerful stuff, man. 448 00:28:14,944 --> 00:28:17,364 [Wu] Today, I'm going to the New York Toy Fair. 449 00:28:18,198 --> 00:28:23,118 The New York Toy Fair is the largest toy trade show in North America. 450 00:28:23,536 --> 00:28:27,246 So you have many, many toy companies that are exhibiting there. 451 00:28:27,332 --> 00:28:31,802 You also have many, many store buyers that go there to buy the latest toys. 452 00:28:32,837 --> 00:28:36,047 And going to Toy Fair is a big deal for me. 453 00:28:36,132 --> 00:28:40,802 To be brought in and to be the inaugural photographer, that means a lot to me. 454 00:28:41,513 --> 00:28:46,183 They'd never had any kind of installation or exhibition at any of their shows. 455 00:28:47,394 --> 00:28:49,734 That's gonna be fun. I'm excited. 456 00:28:50,897 --> 00:28:52,477 It's a big spread. 457 00:28:52,565 --> 00:28:55,065 [director] 458 00:28:55,151 --> 00:28:59,321 No. I just thought he was just playing with a toy [laughs] in our backyard. 459 00:29:04,869 --> 00:29:07,749 [Wu] I always had wanted to come to New York Toy Fair. 460 00:29:07,831 --> 00:29:10,501 It's just kind of mind-blowing that I'm gonna be cutting the ribbon 461 00:29:10,583 --> 00:29:14,093 because the ribbon cutting is the official beginning of Toy Fair. 462 00:29:14,170 --> 00:29:18,590 So to be able to kick it off, it means something pretty important to me. 463 00:29:27,517 --> 00:29:30,307 [McLaughlin] Toy Fair happens every year, 464 00:29:30,395 --> 00:29:36,145 and it's where all of the toy-makers show off their new products. 465 00:29:39,821 --> 00:29:42,411 It's the time of year where we're so excited to go see 466 00:29:42,490 --> 00:29:44,740 all the great new toys coming out. 467 00:29:45,618 --> 00:29:48,328 You can feel the electricity. You can feel the excitement. 468 00:29:49,164 --> 00:29:50,174 [Vonner] That's what you want. 469 00:29:50,248 --> 00:29:52,958 You wanted that, "What's next?" "What's coming next?" That magic trick. 470 00:29:53,043 --> 00:29:56,003 You know, "How did they do that?" And, "Who are they coming with?" 471 00:29:56,087 --> 00:29:58,757 And, "I can't believe they did that guy." 472 00:30:00,842 --> 00:30:01,932 [Stall] Toy Fair is awesome. 473 00:30:02,010 --> 00:30:04,640 We get to go to New York once a year, 474 00:30:04,721 --> 00:30:09,231 and all of the big fan media comes into the Hasbro showroom, 475 00:30:09,309 --> 00:30:11,309 and we get to put on a big presentation 476 00:30:11,394 --> 00:30:14,814 and show them everything that we're doing for the upcoming year. 477 00:30:19,736 --> 00:30:22,906 [Falcon] Every year you've gotta turn what you're developing over 478 00:30:22,989 --> 00:30:27,989 and make an entirely new line, find another reason for people to get excited, 479 00:30:28,078 --> 00:30:30,618 and it is one of the most satisfying things in the world. 480 00:30:35,126 --> 00:30:39,296 Anytime there is a new reveal, everyone wants to be the first to see it, 481 00:30:39,381 --> 00:30:41,841 and sharing that excitement and sharing that fandom, 482 00:30:41,925 --> 00:30:44,335 it's never a dull moment. 483 00:30:48,473 --> 00:30:51,693 And it's so fulfilling to bring these characters to life 484 00:30:51,768 --> 00:30:53,438 and actually see it on a shelf. 485 00:30:57,357 --> 00:30:58,937 [Rachel] Give me a little smile. 486 00:30:59,359 --> 00:31:01,109 Awesome. Okay. 487 00:31:01,861 --> 00:31:04,951 [Wu] My exhibition includes about 70 images. 488 00:31:05,740 --> 00:31:08,240 -Showing the Hulk in a lighter moment. -[laughs] 489 00:31:08,743 --> 00:31:10,123 [Rachel] Oh, the image is nice. 490 00:31:10,203 --> 00:31:13,503 I mean, he's still grimacing but, you know, he's feeling peaceful inside. 491 00:31:14,040 --> 00:31:16,500 -Here we have Thor. -[Rachel] Yeah. This is fun. 492 00:31:16,584 --> 00:31:19,464 [Wu] Before Thor's hammer, there was his awkward handsaw period. 493 00:31:19,546 --> 00:31:20,916 [both laughing] 494 00:31:21,506 --> 00:31:25,046 I found toy photography so late in life. 495 00:31:25,135 --> 00:31:29,255 I have so much creative energy right now that I wanna really just, kind of, 496 00:31:29,347 --> 00:31:32,347 ride this and see where it goes. 497 00:31:33,059 --> 00:31:34,769 [male executive] Who's ready for Toy Fair? 498 00:31:34,853 --> 00:31:35,943 Come on! 499 00:31:36,646 --> 00:31:41,736 This is the 117th annual New York Toy Fair. 500 00:31:41,818 --> 00:31:43,568 And we are really blessed today. 501 00:31:43,653 --> 00:31:46,953 If you look up behind you and you see Mitchel Wu Gallery, 502 00:31:47,032 --> 00:31:51,622 that is some of the most amazing toy photography that you're ever gonna see. 503 00:31:51,703 --> 00:31:53,253 This is Mitchel Wu, 504 00:31:53,329 --> 00:31:56,419 and you need to check out that amazing gallery of photography. 505 00:31:56,916 --> 00:31:59,786 -Three. Two. One. -[spectators] Three. Two. One. 506 00:31:59,878 --> 00:32:01,418 Happy Toy Fair, everyone! 507 00:32:01,504 --> 00:32:03,724 [whooping, cheering] 508 00:32:11,306 --> 00:32:13,386 [Wilkinson] Toy Fair is very important to Funko. 509 00:32:13,892 --> 00:32:17,352 Many of our lines, including Pops, were launched at Toy Fairs. 510 00:32:18,104 --> 00:32:22,944 It's hard to explain that, sort of, joy of having something you like so much, 511 00:32:23,026 --> 00:32:25,566 like venomized Marvel characters, 512 00:32:26,321 --> 00:32:29,491 getting to own it and guide it and steer it 513 00:32:30,116 --> 00:32:34,536 and create a new vision of amazing characters. 514 00:32:39,626 --> 00:32:40,786 [Stall] The stakes are very high. 515 00:32:41,544 --> 00:32:44,554 Our team is always chomping at the bit to elevate our game 516 00:32:44,631 --> 00:32:47,631 and do something bigger and better than we did the year before. 517 00:32:48,301 --> 00:32:51,971 Getting the chance to be here, creating these for that next generation, 518 00:32:52,055 --> 00:32:54,715 we're giving them the fuel to create those stories 519 00:32:54,808 --> 00:32:57,848 and create their own nostalgic memories at some point in time, 520 00:32:57,936 --> 00:33:00,766 and to be part of that loop is really powerful. 521 00:33:01,564 --> 00:33:05,534 [Vonner] Back in the day, we just had no clue where things would end up now. 522 00:33:05,610 --> 00:33:06,990 And that's what's so exciting. 523 00:33:07,070 --> 00:33:11,070 Like, to see so many fans that actually bought into your vision, 524 00:33:11,157 --> 00:33:13,657 that actually dug what was lurking in your mind. 525 00:33:14,327 --> 00:33:19,957 To be a spoke in that huge, huge wheel, that's a honor in and of itself. 526 00:33:20,041 --> 00:33:21,331 Jesse, that one looks great. 527 00:33:21,418 --> 00:33:22,998 Yeah, both of these came out great. 528 00:33:23,086 --> 00:33:29,176 [McLaughlin] To be in charge of making toys of any kind is a huge responsibility 529 00:33:29,259 --> 00:33:31,639 but also so incredibly rewarding. 530 00:33:31,720 --> 00:33:35,390 You don't realize the effect you've had on, you know, people's lives. 531 00:33:37,308 --> 00:33:41,308 If all the jobs, the toy fairs, were to go away tomorrow, 532 00:33:41,396 --> 00:33:43,896 and if there was no place to share them, 533 00:33:43,982 --> 00:33:45,482 I'd still be taking photos of toys. 534 00:33:47,068 --> 00:33:50,198 Really, it comes down to just doing what makes you happy, 535 00:33:50,280 --> 00:33:53,950 and, right now, creating images with toys makes me happy. 536 00:33:56,536 --> 00:33:58,746 [Falcon] I think all toy collectors are kids at heart, 537 00:33:58,830 --> 00:34:03,500 and some of the appeal is recapturing components of their childhood. 538 00:34:04,085 --> 00:34:08,545 I think that play is one of the most important things that we can do as beings. 539 00:34:08,631 --> 00:34:11,011 You know, play structures lessons, 540 00:34:11,092 --> 00:34:14,682 from a standpoint of when we were a kid to when we're adults. 541 00:34:14,763 --> 00:34:16,263 We're goofing around or joking. 542 00:34:16,348 --> 00:34:18,638 We're building scenarios that can help and teach us to grow. 543 00:34:19,267 --> 00:34:21,097 The comics are inspiring, 544 00:34:21,186 --> 00:34:23,806 and they tell them who the characters are and what they do, 545 00:34:23,897 --> 00:34:27,107 and from that point on, when the kids are playing with the physical toys, 546 00:34:27,192 --> 00:34:28,992 they're really making their own stories up. 547 00:34:29,986 --> 00:34:31,856 [Jasperson] I think that when you play with toys, 548 00:34:31,946 --> 00:34:34,156 you imagine yourself as the character. 549 00:34:34,240 --> 00:34:39,160 And I think that play fosters imagination. 550 00:34:39,245 --> 00:34:41,705 It changes the way that you look at things. 551 00:34:42,374 --> 00:34:46,424 When you look at some superhero doing something that you, 552 00:34:46,503 --> 00:34:48,513 in your real life, could never do, 553 00:34:48,588 --> 00:34:51,468 it makes your brain go in different places. 554 00:34:52,384 --> 00:34:56,184 [Stall] I think my childhood self seeing me doing this now would be blown away 555 00:34:56,262 --> 00:34:59,972 that this is actually an option for a grown-up person. 556 00:35:00,058 --> 00:35:02,268 I think he'd be incredibly jealous of my children, 557 00:35:02,352 --> 00:35:05,732 because they get to play with so many of these action figures. 558 00:35:05,814 --> 00:35:08,024 I bring them home, and I leave them on the table, 559 00:35:08,108 --> 00:35:09,478 and they'd make their own stories, 560 00:35:09,567 --> 00:35:11,817 and you could just sit back and watch them a little bit 561 00:35:11,903 --> 00:35:13,863 playing with action figures that you created 562 00:35:13,947 --> 00:35:16,987 and see exactly that kind of storytelling going on in their minds. 563 00:35:17,075 --> 00:35:19,325 They weren't following any script. 564 00:35:19,411 --> 00:35:21,961 They were mixing and matching and combining things 565 00:35:22,038 --> 00:35:26,538 and just having fun and being creative and using their imagination. 566 00:35:27,210 --> 00:35:30,550 These little plastic figures, they got a lot of power behind 'em. 49663

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