Original subtitles

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Okay, so after you have the advertisement up and running, it is not all. You still have

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to tweak the advertisement, the keywords every day, and every week as well. So I have some

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tips to help you on how you can monitor and improve the performance of your advertisement,

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daily and weekly. Let's take a look. Every day, you need to log into your Bing Ads and

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eliminate keywords that's not that targeted. So that's the first thing you need to do.

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You also need to check if you have exceeded your daily budget. If exceed, you can choose

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to eliminate the keywords that are not targeted or increase your daily budget. And then you

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check your ClickBank conversion. So let me just give you on example to show you how I

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tweak my keywords in Bing Ads. Okay, so this is just one example. I click on the Keywords

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tab, and you can see that the keywords here, there are a few keywords that have been receiving

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clicks over here. For the first one, 'cover letter for job application', this is a very

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relevant keyword so I will keep it. For the second keyword, 'cover letter how to'... For

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this offer, I'm promoting an eBook to teach people how to write a cover letter for their

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job. So for 'cover letter how to', it may not be a good keyword, so I'm going to select

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this checkbox first. 'Cover letters for CV', okay. 'What is resume cover letter', this

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one I'm also going to delete it. So you can see that all these have 1 click yesterday,

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so I'm just going to look at the clicks yesterday and to see whether or not I want to remove

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these keywords. 'Need cover letter', okay this person may be looking to outsource or

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purchase as a service, so I'm going to delete this one as well. CV cover letter.. cover

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letter.. resume cover, okay this one I'm going to remove.. So after you check those that

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you are going to remove, just click on Edit, then select Delete. So that's what you should

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do every day. You check the performance of this offer yesterday and remove those not

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highly targeted keywords, and leaving just the highly targeted keywords to drive traffic

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to the offer. After 1 week, 2 weeks, a month, this campaign will be highly targeted and

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make you a lot of money. The second thing I need you to check is, let us go back to

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the Ad Group, and check your investment. For me, my budget is about $4, so it has slightly

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exceeded my budget. In this case, I can choose to increase my budget here. So I just click

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here and I can enter $5 or $6, or I can just leave it there. So it is your choice, I leave

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it to you to tweak it on a daily basis, ok? The next thing is that you need to check your

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ClickBank analytics as well. A lot of people, they are not making money in the first place

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is because they don't bother to check their ClickBank statistics. And ClickBank has a

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very powerful analytics chart for you to take a look and analyze what's going wrong. Let

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me show you this example. For me, I'm promoting a few products. So this is one product that

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I promote. Hop Count.. by the way, you can access this report under your ClickBank account.

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Go to Reporting >> Anaytics. So once you go there, you can see a whole list of products

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that you are driving traffic to. So for this product, I have 1,061 people viewing this

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offer. And out of 1,061 people, 225 clicked on Buy Now and go to the order form. And out

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of the 225 people who viewed the order form, I have 2 persons that buy the product, so

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result in $49.84 sales. And this is 2 sales, so the conversion rate is 1%. Because 225

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people clicked on the Buy Now button, 2 person buy, so 1%. And for the second product, 729

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people have visited the sales page, and 55 people had clicked on the Buy Now button,

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and only 1 has made payment. So this conversion rate, 2%. Okay for the third product, it has

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a high conversion rate. Only 14 people view, 7 people click Add To Cart, 3 people buy.

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So 3 people clicked on the Buy Now button, and resulting in 1 sale. I believe that this

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is the same person clicking the button 3 times, so that's how it result in 1 sale, so $31.

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So that's what I want you to check the chart here. And you need to see if, in the rare

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case of after you accumulated 1,000 views and there's still no sales, I would encourage

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you to delete that offer and to focus on another product. And most of the time, you don't need

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to wait for 1,000 clicks. In my experience, if you see that there is still no sales coming

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in after you have 300 or 400 clicks, then you may want to give up on the offer and focus

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on something else. So in normal circumstances, if you follow my technique you should be expecting

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sales in 100 to 200 clicks without any tweaking. Now I'm going to share with you, just now

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what I have covered is the daily activities that you should do to improve your campaign.

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Now comes to weekly tweaks. Weekly tweaks means that you want to improve your advertisement

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and get more click-through, so this is why in the previous video I tell you that you

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need to create 2 advertisements. So when you show 2 advertisements, there's a very good

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chance that you can improve the advertisement. So I'm going to show you what I mean. This

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is where I am in the Bing Ads account. I'm going to set this time to the last 7 days

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to show the weekly statistics. So now you can see that there are 2 advertisements here

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and let me teach you how you can read the numbers. The first advertisement says that

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I have spent $20, 138 clicks, and the click-through rate (CTR) is 0.56%. For the second advertisement,

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you can see that there's only a click-through rate of 0.19%. So here, it's obvious that

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I need to improve this second advertisement. So what I do is that I can click on this advertisement

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and I want to change the Ad title here to something else, so that I can check the performance

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the next week. This is what you should do every week so that you can make sure that

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the advertisement performance is keep improving. And now the last thing that you should do

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every week is to tabulate the sales and expenses for each product. If you are promoting 3 products,

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then it's A, B, C. For product A, you need to tabulate how much sales you have accumulated.

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Let's say you accumulated $20 sales, then you look at your Bing Ads for last week how

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much investment have you made to accumulate this $20. Let's say it's $10, you have made

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$20, so you make a profit of $10. And if let's say product B, you didn't make any sales,

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your expense is $15, then in that case you may want to consider to suspend or delete

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the advertisement. So, a common question that people ask me is, KC, when do you decide to

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delete the campaign? For me, I will decide to delete the campaign if I lose two times

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the amount of sales that I can make. For example, if a product can make me $20, most probably

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I will wait until, let's say, I still can't get any sales after I invest $40 of advertisement

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money, then I will delete the offer. Sometimes the sales will start to come in after I tweak

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the keywords, after I tweak the advertisements, so it can be after I have invested more than

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$20, but before I reach two times the commission, that I start to make money. So that's my personal

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preference, and this may be a guideline for you as well. So if your product, the commission

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per sale is $18, you may want to put your threshold at $36 investment. If still under

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$36, you will keep on trying. Only after it hits $36, you invested more than $36, you

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still haven't received any sales, then at that point of time, you may want to delete

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the campaign. So I hope this is helpful for you.