Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,290 --> 00:00:05,420 Okay, so after you have the advertisement up and running, it is not all. You still have 2 00:00:05,420 --> 00:00:13,330 to tweak the advertisement, the keywords every day, and every week as well. So I have some 3 00:00:13,330 --> 00:00:19,500 tips to help you on how you can monitor and improve the performance of your advertisement, 4 00:00:19,500 --> 00:00:26,050 daily and weekly. Let's take a look. Every day, you need to log into your Bing Ads and 5 00:00:26,050 --> 00:00:31,450 eliminate keywords that's not that targeted. So that's the first thing you need to do. 6 00:00:31,450 --> 00:00:35,840 You also need to check if you have exceeded your daily budget. If exceed, you can choose 7 00:00:35,840 --> 00:00:44,540 to eliminate the keywords that are not targeted or increase your daily budget. And then you 8 00:00:44,540 --> 00:00:51,100 check your ClickBank conversion. So let me just give you on example to show you how I 9 00:00:51,100 --> 00:00:57,350 tweak my keywords in Bing Ads. Okay, so this is just one example. I click on the Keywords 10 00:00:57,350 --> 00:01:05,990 tab, and you can see that the keywords here, there are a few keywords that have been receiving 11 00:01:05,990 --> 00:01:12,890 clicks over here. For the first one, 'cover letter for job application', this is a very 12 00:01:12,890 --> 00:01:20,380 relevant keyword so I will keep it. For the second keyword, 'cover letter how to'... For 13 00:01:20,380 --> 00:01:26,740 this offer, I'm promoting an eBook to teach people how to write a cover letter for their 14 00:01:26,740 --> 00:01:32,890 job. So for 'cover letter how to', it may not be a good keyword, so I'm going to select 15 00:01:32,890 --> 00:01:38,880 this checkbox first. 'Cover letters for CV', okay. 'What is resume cover letter', this 16 00:01:38,880 --> 00:01:46,920 one I'm also going to delete it. So you can see that all these have 1 click yesterday, 17 00:01:46,920 --> 00:01:53,670 so I'm just going to look at the clicks yesterday and to see whether or not I want to remove 18 00:01:53,670 --> 00:02:02,640 these keywords. 'Need cover letter', okay this person may be looking to outsource or 19 00:02:02,640 --> 00:02:11,060 purchase as a service, so I'm going to delete this one as well. CV cover letter.. cover 20 00:02:11,060 --> 00:02:17,790 letter.. resume cover, okay this one I'm going to remove.. So after you check those that 21 00:02:17,790 --> 00:02:25,329 you are going to remove, just click on Edit, then select Delete. So that's what you should 22 00:02:25,329 --> 00:02:33,109 do every day. You check the performance of this offer yesterday and remove those not 23 00:02:33,109 --> 00:02:40,309 highly targeted keywords, and leaving just the highly targeted keywords to drive traffic 24 00:02:40,309 --> 00:02:47,700 to the offer. After 1 week, 2 weeks, a month, this campaign will be highly targeted and 25 00:02:47,700 --> 00:02:53,029 make you a lot of money. The second thing I need you to check is, let us go back to 26 00:02:53,029 --> 00:03:04,349 the Ad Group, and check your investment. For me, my budget is about $4, so it has slightly 27 00:03:04,349 --> 00:03:11,139 exceeded my budget. In this case, I can choose to increase my budget here. So I just click 28 00:03:11,139 --> 00:03:22,239 here and I can enter $5 or $6, or I can just leave it there. So it is your choice, I leave 29 00:03:22,239 --> 00:03:29,989 it to you to tweak it on a daily basis, ok? The next thing is that you need to check your 30 00:03:29,989 --> 00:03:36,669 ClickBank analytics as well. A lot of people, they are not making money in the first place 31 00:03:36,669 --> 00:03:41,790 is because they don't bother to check their ClickBank statistics. And ClickBank has a 32 00:03:41,790 --> 00:03:48,400 very powerful analytics chart for you to take a look and analyze what's going wrong. Let 33 00:03:48,400 --> 00:03:55,569 me show you this example. For me, I'm promoting a few products. So this is one product that 34 00:03:55,569 --> 00:04:01,669 I promote. Hop Count.. by the way, you can access this report under your ClickBank account. 35 00:04:01,669 --> 00:04:07,249 Go to Reporting >> Anaytics. So once you go there, you can see a whole list of products 36 00:04:07,249 --> 00:04:15,089 that you are driving traffic to. So for this product, I have 1,061 people viewing this 37 00:04:15,089 --> 00:04:24,820 offer. And out of 1,061 people, 225 clicked on Buy Now and go to the order form. And out 38 00:04:24,820 --> 00:04:31,100 of the 225 people who viewed the order form, I have 2 persons that buy the product, so 39 00:04:31,100 --> 00:04:41,290 result in $49.84 sales. And this is 2 sales, so the conversion rate is 1%. Because 225 40 00:04:41,290 --> 00:04:51,220 people clicked on the Buy Now button, 2 person buy, so 1%. And for the second product, 729 41 00:04:51,220 --> 00:04:59,320 people have visited the sales page, and 55 people had clicked on the Buy Now button, 42 00:04:59,320 --> 00:05:05,970 and only 1 has made payment. So this conversion rate, 2%. Okay for the third product, it has 43 00:05:05,970 --> 00:05:14,610 a high conversion rate. Only 14 people view, 7 people click Add To Cart, 3 people buy. 44 00:05:14,610 --> 00:05:25,720 So 3 people clicked on the Buy Now button, and resulting in 1 sale. I believe that this 45 00:05:25,720 --> 00:05:34,490 is the same person clicking the button 3 times, so that's how it result in 1 sale, so $31. 46 00:05:34,490 --> 00:05:43,520 So that's what I want you to check the chart here. And you need to see if, in the rare 47 00:05:43,520 --> 00:05:51,990 case of after you accumulated 1,000 views and there's still no sales, I would encourage 48 00:05:51,990 --> 00:05:59,330 you to delete that offer and to focus on another product. And most of the time, you don't need 49 00:05:59,330 --> 00:06:05,450 to wait for 1,000 clicks. In my experience, if you see that there is still no sales coming 50 00:06:05,450 --> 00:06:12,310 in after you have 300 or 400 clicks, then you may want to give up on the offer and focus 51 00:06:12,310 --> 00:06:19,730 on something else. So in normal circumstances, if you follow my technique you should be expecting 52 00:06:19,730 --> 00:06:30,410 sales in 100 to 200 clicks without any tweaking. Now I'm going to share with you, just now 53 00:06:30,410 --> 00:06:35,700 what I have covered is the daily activities that you should do to improve your campaign. 54 00:06:35,700 --> 00:06:42,960 Now comes to weekly tweaks. Weekly tweaks means that you want to improve your advertisement 55 00:06:42,960 --> 00:06:49,950 and get more click-through, so this is why in the previous video I tell you that you 56 00:06:49,950 --> 00:06:57,580 need to create 2 advertisements. So when you show 2 advertisements, there's a very good 57 00:06:57,580 --> 00:07:03,450 chance that you can improve the advertisement. So I'm going to show you what I mean. This 58 00:07:03,450 --> 00:07:09,350 is where I am in the Bing Ads account. I'm going to set this time to the last 7 days 59 00:07:09,350 --> 00:07:15,380 to show the weekly statistics. So now you can see that there are 2 advertisements here 60 00:07:15,380 --> 00:07:20,639 and let me teach you how you can read the numbers. The first advertisement says that 61 00:07:20,639 --> 00:07:30,840 I have spent $20, 138 clicks, and the click-through rate (CTR) is 0.56%. For the second advertisement, 62 00:07:30,840 --> 00:07:37,280 you can see that there's only a click-through rate of 0.19%. So here, it's obvious that 63 00:07:37,280 --> 00:07:45,380 I need to improve this second advertisement. So what I do is that I can click on this advertisement 64 00:07:45,380 --> 00:07:54,450 and I want to change the Ad title here to something else, so that I can check the performance 65 00:07:54,450 --> 00:07:59,850 the next week. This is what you should do every week so that you can make sure that 66 00:07:59,850 --> 00:08:07,520 the advertisement performance is keep improving. And now the last thing that you should do 67 00:08:07,520 --> 00:08:13,600 every week is to tabulate the sales and expenses for each product. If you are promoting 3 products, 68 00:08:13,600 --> 00:08:20,740 then it's A, B, C. For product A, you need to tabulate how much sales you have accumulated. 69 00:08:20,740 --> 00:08:26,440 Let's say you accumulated $20 sales, then you look at your Bing Ads for last week how 70 00:08:26,440 --> 00:08:32,000 much investment have you made to accumulate this $20. Let's say it's $10, you have made 71 00:08:32,000 --> 00:08:37,219 $20, so you make a profit of $10. And if let's say product B, you didn't make any sales, 72 00:08:37,219 --> 00:08:45,410 your expense is $15, then in that case you may want to consider to suspend or delete 73 00:08:45,410 --> 00:08:54,069 the advertisement. So, a common question that people ask me is, KC, when do you decide to 74 00:08:54,069 --> 00:09:04,319 delete the campaign? For me, I will decide to delete the campaign if I lose two times 75 00:09:04,319 --> 00:09:11,259 the amount of sales that I can make. For example, if a product can make me $20, most probably 76 00:09:11,259 --> 00:09:18,920 I will wait until, let's say, I still can't get any sales after I invest $40 of advertisement 77 00:09:18,920 --> 00:09:26,769 money, then I will delete the offer. Sometimes the sales will start to come in after I tweak 78 00:09:26,769 --> 00:09:34,050 the keywords, after I tweak the advertisements, so it can be after I have invested more than 79 00:09:34,050 --> 00:09:41,540 $20, but before I reach two times the commission, that I start to make money. So that's my personal 80 00:09:41,540 --> 00:09:48,850 preference, and this may be a guideline for you as well. So if your product, the commission 81 00:09:48,850 --> 00:09:56,999 per sale is $18, you may want to put your threshold at $36 investment. If still under 82 00:09:56,999 --> 00:10:04,689 $36, you will keep on trying. Only after it hits $36, you invested more than $36, you 83 00:10:04,689 --> 00:10:10,089 still haven't received any sales, then at that point of time, you may want to delete 84 00:10:10,089 --> 00:10:12,339 the campaign. So I hope this is helpful for you. 11097