All language subtitles for _4__Target_ROAS_switch.mp4

So now I want to cover target row as now
we waited a little while for target rows

because we can't even really switch
it unless the campaign allows us.

It will tell us if we can't switch,
it will say not enough conversions.

In that case, we'll have to wait.

But most likely you'll have enough

conversions and we can switch our shopping
campaign and our keyword campaign

to a more automated and machine learning
type of style to then be completely hands

off and optimize on all points of the day,
get our best traffic best.

Everything right.

So actually I want to show you
inside a live account right now.

This account is something I just switched
on over and actually let's go to today.

So today really good return has been

a seven point 52 overall
after spending only $158.

This is great.
Fantastic.

A five return on ad spend or a seven
point 52 return on ad spend.

This is really good.

And this is actually switched
to the target row as now I want to show

you because I just kind
of recently switched this.

So I want to even show
you yesterday, right.

It's going to go up and down.

So we have a six return ad spend
on this campaign and a one on this.

But what about the day before?

Well, the day before,
I think was actually really great.

We have a seven and a 6.8. Absolutely.

Bonker is profitable.

Now I structured it even the same way

that we just went over where we have our
big net and then we have our small net.

Right.
Same exact way.

Same everything spent $400 had almost

a seven return on ad spend,
extremely, extremely profitable.

And it's just working
consistently every single day.

But I just want to say be comfortable
with it bouncing a little bit the day

before 15 return on that spending
4.2. Absolutely insane.

But anyway, you guys get the point
of what I'm trying to show you here.

It's really profitable
by doing this strategy.

Now how exactly are we going to apply it?

Well, let me go into here.

And the easiest way to do it is we're
going to click on the campaign.

We're going to go to settings
and into settings.

We're going to change
our bidding strategy.

And so we're going to change bid strategy
here and we're going to go to target rows.

Now.

Usually what it'll give us is actually
an estimated or recommended target rose.

And usually it'll say like sometimes
it'll say you want 1000 target rows.

It's like, no, not really.

What we want to go for is if you want
to be super safe, we could just put 500%.

500% is a five return on ad set.

Meaning this is our target.

This is what we are looking to get.

You don't want to go too low
and you don't want to go too high.

The reason why is because you want

conversions and you want to actually make
a considerable amount of money each day.

So if you go way too high,

you want to just make $10 a day or
something like, it's not going to work.

So you have to put
a really good number here.

I like 500% or 450%.

Those are kind of the numbers
I've seen the best results with.

So we're going to go ahead
and switch it on this campaign.

And then we're going to do the same
exact thing on the other campaign.

And if it doesn't allow you to switch it,

it's going to say this,
you have to have more conversions.

In that case, you're just going to leave
it and you're going to come back to this

video and go ahead and switch
it when the time is right.

So that's going to be
for the shopping campaign.

However, we have search campaigns.
Right.

So for our search campaign,
we're going to want to do the same exact

thing into settings and we're
going to change the bid strategy.

It wants us to only stick with this.

No, I actually really like
target CPA for these keywords.

For some reason, I've just
noticed it worked better.

And your target CPA,
let's say if you're selling $40 product,

I mean, a good example
is actually the boxers.

My target CPA was around like $11.

If I can get $11 cost per conversion or
$9, I'm sitting really well because

my average order value was
like $50 or something.

Especially with the boxers.

It was like $50.

So this would be like a target CPA.

So that way, it's not
completely throttled.

I would set it at a twelve.

So if my truthfully mentally,
my target is like, oh,

I hope I can get ten set it a little bit
above 20% above $10, which is twelve.

Right.
So this is the next kind of objective.

Once you have it left on this,
don't touch it for at least a week.

Let it optimize, let it
go through its thing.

It's totally fine.
It's normal.

And believe me, I think
I've shown you enough.

It's completely going to go up and down,

up and down, but leave it for a week
and just try to forget about it.

Now, if you completely somehow,

it's just not going to happen because
you have your negative keyword list.

You have everything optimized already.

You have a great landing page.

It's going to be really hard for this
to completely be thrown off immediately.

So now the next thing I want to cover is
if you're advertising and we're going

into shopping campaigns,
we're going to continue.

And so if we have our budget and let's
just say it says limited budget here,

you do want to increase it like you'll see
a little button and said, okay,

what's our recommended budget
if you see limited budget?

First of all, that's amazing.

I mean, great job.

Really good, because that means you are
getting the impression share you are doing

everything like I've mentioned before,
and you are completely crushing it.

And so now if you increase the budget,

it's going to give you more
conversions and optimize better.

I like to just kind of bite the bullet

early and say, okay, look,
increase the budget all the way.

Go optimize, figure it out,

and then I leave it,
and I just don't even look at it.

And it will eventually go
up and down, up and down.

And then it'll start sitting at a very,
very, very consistent rate.

Now, like I mentioned before, remember,

you need to know when your ups
and downs are for your business.

So when you're switching it just know when

your ups are and your downs are so
that way, you just have kind of like,

mental stability when you're like,
oh, am I added up?

Okay, that's why it's up.
Well, I'm at it down.

Well, that's why it might not be
doing as well as it did last week.

Right.

But anyway, with that being said,
I'll see you guys in the next video.