All language subtitles for 1__Crazy_Shopping_Strategy_Funnel

Argos so this is going to be a pretty Advanced shopping campaign funnel

I've really been leading up to this so I'm excited to show you guys

So I want to show you all the components why this works how this works and attested a bunch so

I want to explain these this entire process

So

First of all

What we are going to be doing is very similar to what we did over here remember when I was telling you guys hey

Now we're going to be making kind of these different skews and we're going to be taking up different impression share

Because of

Each of these terms remember it was like a top-nine you know we have these terms here

So this

You know

Works this is great this is how we take up more impression share

And really force it

At the product level

So we forced Google to give us more impression share and we're now targeting

Even better at the product level however now we're going to wrap this up and I'm going to show you how weird

How we're going to do this

Same exact idea

I've taking more impression share and actually ramping it up

But at the campaign level

So now we're going very very advanced

And on top of that instead of us worrying about the demographic and targeting

We're going to have Google

Really give us

Only the best

Best-of-the-best traffic the best-of-the-best traffic at the best times of the best times of the week

With

Just the most likely people to convert that are also showing up for these specific keywords

So now we're going to get even more advanced

And so actually Lemmy

Explain the way we're going to do this and

And the way we are going to do this is with high contrast

Examples are high-contrast campaigns

So first let me just step back and tell you

Don't

Look at any of these these I can explain this one one at a time

So

First of all we're going to have option one

Of how we're going to set up our new shopping campaign

This is shopping campaign 1

And this is shopping campaign 2

But these are both housed under option number one

So that's how I just have this structured

So first option number one is the most common and most profitable way

That I have found

To separate our campaigns in for

Forsyth

Into very profitable

I'm little pockets

And the way this works is actually rather simple

So campaign one is going to be focusing

On high impression share terms

Or broad terms in a good example where these custom boxers

So I would have terms

Like custom boxers personalized boxers and photo boxers

You can tell that these are short terms

And would most likely get more searches

Right versus something like longtail terms

Custom boxers with photos personalized photo boxers

And this is all great

However what I want to do now

Is when I separate this campaign

I want Google to learn my best customers.

That convert at the high in pression share terms

And use machine learning to optimize

These guys right here in absolutely bully out

Any competitors anyone who's taking up any impression share

I would have Liam out info

Focus

On this while also creating another contrasting campaign

That is focusing on my long tail terms and making sure I soak up as much of the profitable traffic

An automated as much as possible so

So what I mean by that into clarify

Is that we have a very strict

Line with Google

We're like hey we are not changing our targeting which

How do we target with shopping campaign

We have those keywords right we put those specific keywords

In our listing that we are not going to change

We also

Are going to say hey

We also have this but

Budget

Now we're going to create this Advanced negative keyword list as well

To match this strategy

Where were saying OK Google

We know what's converting

So we're going to force this

This campaign to go this way we have our budget

We have our targeting and then we're going to have kind of our automated Target rhoa's

All going

In One Direction Four

Forcing Google to continue

To give us the best traffic

The best highest converting literally everything

Well then simultaneously we have camping one

Now campaign 2

Is also going to be taking the other half of the traffic

Machine-learning enforcing

This budget as well

To go and get us the absolute best of the best

So we continuously take

Does big pockets of impression share

And continuously ranked

Higher and higher

Until I really this is

More of them or less away to completely automate

Our ads

So this is the end-all-be-all this is exactly where we want to get to

And so we've been building up to it and

And a good example for just option number one is actually what I did

Westside

With this campaign right here

This was actually my boxers campaign in this was my big net right with very generic terms

And I ended up using Target return NetSpend