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No one's
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To help you
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No
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F****** buddy
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And if they are
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They're out the f*** you
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I guarantee it I hundred percent guarantee it nobody out of the goodness
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Of their heart
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Are are doing things
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To further
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Your career and
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Get no gain from it whatsoever unless it's your mom
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That's about it
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I do Scout
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For for new Talent
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Time to time in Nashville
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What I do look for what we do as a team
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For a label look for is salsa
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Efficiency
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As in
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Have
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Have the music
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First and foremost
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And then you know maybe they're kind of branding or your you know they're there
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The way they look not not
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In the physical sense but I mean look as musician
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And
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They've their deliverables like if they could give us a
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Full album and we're not really looking for the guy that can just do one track
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With the help of a whole bunch of other people but couldn't finish a whole album you know because that would mean
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Yeah we'd have to jump in and then I started signing producers to that artist and
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You're really kind of like holding your hand through the whole process
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Every Act I think I've ever signed has delivered a fully finished
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Album or even just EP
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Wishes
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Casino two or three tracks
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To us
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But then have also you don't have a say in how they want
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You know
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Lapeer high or
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Their art direction are there album work like
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My most recent discovery
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Ironically enough for Niagara Falls her name is Reza and she had all this
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You know this music that all
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Fit together nice and it was all in this the same vein should deliver full album and then and then she had all this artwork
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Done and she had the whole Vision like everything all on a silver plate so
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Isn't it she didn't leave a lot
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Prostitute
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Kind of makeup for her
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So
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I look for self-sufficiency
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Nobody
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And my label or any other label I know likes a guy
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Who just
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Constantly
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Painting demo
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You know or
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It's like a sun tell me how many do this
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I have always greater
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Please play I Need You
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You know it's like
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You know what your will hear about
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You know what I mean that's just like
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I end up hearing about other artists
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Something like that
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That's how you kind of get initiated into this
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Circle love
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Kind of
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Medium money
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Really I'm because I signed a lot of artists and now I'm not
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Out I'm not a charity I don't just
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Bet on on things and give them money I I I study the night I follow them in anime
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Make sure they know what they're doing and then they have something delivered
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And then I take that and just pretend it's mine how can I more
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Like or whatever and then suggested them how I kind of do that
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Kingston Pointe
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Skrillex
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This kid came up to me at a show with the USB key with the entire
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Albemarle
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Scary Monsters and Nice
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Sprite and I took his demo
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And I saw his art and you know I work there or someone else's art
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Source
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You know so there you go he's all-in-one platter
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And I took that USB key and I went
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F*** man
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This is what I think North America needs right now
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Now cuz they are so sick house
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Idi Amin
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So sick of this other s*** maybe dubstep
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Might blow up in North America I don't know
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Taking a bit of a chance
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But it's different edgy enough kids from La knows when he's f****** doing
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Let's print it out and see what
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Now he's bigger than
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F****** me
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Whatever you know what I mean I could care less
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But I didn't do that cuz he's such a great guy and we're buddies were best friends we grew up
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Together whatever like
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With my business hat I said on
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And so Sunny with his little glasses humble is f****** thot
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I step that is one big bag of f****** money that
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Just walked out of that
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So low and behold
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I helped you and then ultimately what I get out of it is I get a percentage of you know a little kick-off the published
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Music I didn't write and should I didn't produce an artwork I didn't have to deal with in
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A record I only had to distribute which is
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Like crazy to do when it's like super into man
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So
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But what he got out of it was a goddamn career and a retirement Nest Egg so
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Obviously he made out better on that deal which is great
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Not because that's what an artist should get
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You know that the bigger half
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Right
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The things to take away from this really is that
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Dad
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Skrillex was in
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Perchance
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Painting the emails are you sending me Instagram messages go hey you don't he's he was actively in
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Involved in the music industry
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Not
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Saying he was kicking around major labels he was just in a little crew
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Tiny little f****** La crew which is now that the biggest
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Baton Rouge LA
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In my early days I invested
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Ahtanum money into my
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Live shows in.
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Are not my live shows rather the equipment I was using my computers and all that stuff into this
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AI invest
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Kind of money
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Into
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Staging and production
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My prod
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In my studio again it said that hasn't changed
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As a matter of fact
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II
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No kind of with a bit of Pride like to say that you don't good 80
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85
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Percent of my income goes back into the studio or back into my record label or back
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You know into your my Productions might my live show my my weird
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Sort of semi music-related Ventures and you know some hobbies that are like
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Aligned with all that anyway
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I mean
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I'm unfortunate enough
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To have a
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A lifestyle now where I can afford a few luxuries here and there but
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If I if I wouldn't have invested in all that studio technology and instruments and vintage gear and stuff
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Like that I don't think my music really would have evolved
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I would
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I would eventually fizzle out okay so I have meals
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Several million in the bank probably but I I kind of slope
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And I I see that happen with the
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Idiom
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And I'm starting to see it happen a lot more now because we kind of already
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Went from you know the
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2080
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Tim 2015 curve is kind of already happened
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So all these artists who were just
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Killing it killing it killing it and killing it in the sense that they are here there they're everywhere and they're all headlining the Mickey
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Getting all this money but
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Not investing back into the thing sir
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A1 kind of questions like
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Is this your passion or is this something you're
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Exploiting you know what I mean and nnn wall is true for others and not for others
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You know you kind of
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I can kind of start to see that shine through now is like those who had the staying power
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2
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And that that
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That because they invested back into what they do is because they're evolving is artists like you know you can you can
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Pick those people out of
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Crowd no problem and and lots of people are doing it and I think everyone should do that that's passionate about
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The one I was just starting out I barely
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Supporting myself I mean
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I-95 like everyone else like
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I had a few odd jobs here and there I worked in
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Cannery I worked at
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Record store I worked it up
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It
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Business side
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Later in the Years
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Stuff like that and I mean
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I've always had you do a full-time job and you know what kind of the music thing was a hobby
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For at least a decade
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In
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So obviously if I would if I would have known that could just do music I'm I'm sure I would have
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Develop
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A lot more
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Kind of skills in and
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Stuff like that in between but I mean you got to do what you got to do
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I felt that music was going to kind of Be My Career when
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Dude's been like
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Three or four years
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It's kind of scraping around in
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My bedroom making music
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Install fender
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I think I just kind of you know I hung out with the
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The right people who kind of worked in the music business as it were and
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One of my songs ended up on a
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On a local radio station and then I thought
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Alright you know like
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I can I can
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Hold my own in that department so maybe maybe this
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To be something to
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Pursue
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Keeping in mind that while I might not be
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F****** RockStar at the end of the day that
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Thy
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I had to realize that you know there's a lot of like to know weather
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Professions in the music business that you can pursue
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While creating
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I like you
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Being a studio engineer
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Making music
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TV commercials
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Are this and that
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Are all very respectable
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Careers
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I just figured
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They were enough things in there as well as you know I'm striving to be you know
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A solo artist or producer myself
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Safely go at way in and pick something up
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There's a number of ways to be Market
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In kind of one of the things I did was like
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Around the time and it was time to establish myself as a as as an identity
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Kombucha
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Hey Joel Zimmerman
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I mean you could and there maybe are some you do angles and spends
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Play on that like
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But at the end of the day like it was really prevailing to be DJ so-and-so
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Around that nosey
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You know I don't really want to be in TJ or DJ Zimmerman
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Dejzr
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Or Jay-Z
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Jay-Z
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For obvious reasons
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Couldn't BJ's
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Even though I write
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Hopefully I am
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You don't think like that but
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Ways to Market yourself is
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It's not marketing yourself it it's coming up with the thing too much
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You know so you don't have to worry about
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Oh I need to build a Twitter and I need to
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I need to have a Facebook in a page and I got to put promos out to this and that and that that's that's like the second
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The first step is what it what is it you know like a
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Does it reflect your sound does it reflect is it just some joke I don't know I don't know but
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Did the Deadmau5 thing came from and you can Google Docs
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Just so tired of
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Explaining how I came over the
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Funny name but
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But once I did
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I had to come up with a simple branding mechanism that
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That could be
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Translated
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Across multiple mediums
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An easily under
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The data
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Glance that's
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That's marketing 101
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No like that the biggest case study is the
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Disney logo
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Or
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Or the McDonald's arches
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Let's go with the McDonald's
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You know you see that Big M and it and it's it's not just
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A big yellow and you know you see I don't know a lot of people see different things now but it agenda
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Fast food
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In all these like kind of meanings come out of that one simple Digest
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And it's
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To Arch
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00:12:07,295 --> 00:12:07,807
You know
272
00:12:08,319 --> 00:12:11,647
And so I I kind of Applied that same kind of rules
273
00:12:11,903 --> 00:12:13,951
To you know my brain is like
274
00:12:14,207 --> 00:12:15,999
Maybe maybe I could have like a
275
00:12:16,255 --> 00:12:19,839
Assembler or something and and other acts if you
276
00:12:20,095 --> 00:12:20,863
Hannah noticed over
277
00:12:21,119 --> 00:12:22,143
Time ever really
278
00:12:22,655 --> 00:12:23,935
You know
279
00:12:24,191 --> 00:12:25,727
You benefited from that kind of thing like
280
00:12:26,751 --> 00:12:27,519
Yeah kiss
281
00:12:27,775 --> 00:12:28,543
The word whatever
282
00:12:28,799 --> 00:12:30,335
Just the way they did their asses and all
283
00:12:31,871 --> 00:12:33,407
Superbrand Believin at-a-glance
284
00:12:34,687 --> 00:12:38,015
Justice more recently you know what their whole big
285
00:12:38,271 --> 00:12:38,783
Cross
286
00:12:39,807 --> 00:12:41,599
Smells like I'm driving down the highway and every time
287
00:12:42,111 --> 00:12:42,623
Church cross
288
00:12:44,927 --> 00:12:47,231
And I'm not saying everyone needs a logo could be anything
289
00:12:47,487 --> 00:12:49,791
Can you could be a name can be the word it could be a place
290
00:12:51,583 --> 00:12:52,607
So
291
00:12:52,863 --> 00:12:56,703
It's just starting to being clever and finding a connection to let you go
292
00:12:56,959 --> 00:12:58,239
Like correlate a lot of ideas and
293
00:12:58,495 --> 00:12:59,007
And one very
294
00:13:00,031 --> 00:13:00,799
Piece of information
295
00:13:01,823 --> 00:13:02,591
Printed ankara
296
00:13:09,503 --> 00:13:11,551
But I can't remember a time where
297
00:13:12,063 --> 00:13:12,575
I was
298
00:13:12,831 --> 00:13:13,343
Out
299
00:13:14,623 --> 00:13:15,903
Pandering where
300
00:13:16,159 --> 00:13:20,255
You know which is something I don't think is really necessary
301
00:13:21,535 --> 00:13:22,047
And
302
00:13:23,071 --> 00:13:24,095
At all
303
00:13:24,351 --> 00:13:27,423
Really a 2 degree to the masses
304
00:13:27,679 --> 00:13:30,751
You know I would disagree pandering is not the way to do it
305
00:13:31,007 --> 00:13:32,031
Where you know like
306
00:13:32,287 --> 00:13:32,799
If I'm
307
00:13:33,567 --> 00:13:35,615
You're being bombarded with you
308
00:13:35,871 --> 00:13:37,151
SoundCloud links and stuff
309
00:13:37,407 --> 00:13:39,455
Like that I I just don't really check them my
310
00:13:39,711 --> 00:13:42,527
I take recommendations for my colleagues and
311
00:13:43,039 --> 00:13:43,807
All my friends
312
00:13:44,063 --> 00:13:44,831
Stuff like that
313
00:13:45,343 --> 00:13:48,159
But the way that I think I got out there was
314
00:13:48,415 --> 00:13:49,439
I handed a piece of
315
00:13:49,695 --> 00:13:53,535
IMusic off to a friend who had a mutual friend in England who had a mutual friend that
316
00:13:53,791 --> 00:13:55,839
Radio one who just so happened to be Pete Tong
317
00:13:56,095 --> 00:13:58,399
Amanda pecan played the song and then
318
00:13:58,911 --> 00:13:59,679
Just like that
319
00:13:59,935 --> 00:14:01,471
Overnight you know
320
00:14:01,727 --> 00:14:02,239
Genesis
321
00:14:02,751 --> 00:14:03,775
Faxing Berlin
322
00:14:04,287 --> 00:14:06,079
This Canadian guy Deadmau5
323
00:14:06,335 --> 00:14:06,847
But
324
00:14:07,103 --> 00:14:09,407
I wouldn't have gotten that in his hands
325
00:14:10,431 --> 00:14:15,551
It wouldn't have ended up in his hands I I didn't put it there I didn't I didn't proactively
326
00:14:15,807 --> 00:14:16,319
No
327
00:14:16,575 --> 00:14:17,087
Call
328
00:14:17,343 --> 00:14:19,135
BBC like
329
00:14:19,391 --> 00:14:25,535
Non-stop hey guys listen to my dental I mean it just organically happen because you know friend of a friend of a
330
00:14:26,047 --> 00:14:27,071
Ava Ava
331
00:14:27,327 --> 00:14:28,095
You know good
332
00:14:28,351 --> 00:14:31,679
Lsdj gave it to p-town is it happen playing this in my soul
333
00:14:32,447 --> 00:14:34,239
Just listen to it whenever and then
334
00:14:34,495 --> 00:14:39,615
Someone deemed good enough to go on radio one kind of thing and that's how that happened is
335
00:14:40,127 --> 00:14:41,919
Is don't don't f****** try just
336
00:14:42,175 --> 00:14:46,783
Just if you going to try anything try to try to include you know
337
00:14:47,295 --> 00:14:50,879
As many people in the year your circle as you can
338
00:14:51,135 --> 00:14:52,927
People who have aligned interests not
339
00:14:53,183 --> 00:14:54,207
Not people who
340
00:14:54,463 --> 00:14:56,511
Are consumers that like you know
341
00:14:57,023 --> 00:15:00,351
That your target audience he'll have a chance for all that
342
00:15:00,607 --> 00:15:01,887
Not much later down the road
343
00:15:02,143 --> 00:15:02,911
You know don't
344
00:15:03,167 --> 00:15:05,471
Go actively sing sinking ship because
345
00:15:05,727 --> 00:15:09,567
You're wasting f****** time you could have been in the studio being better Ali
346
00:15:10,079 --> 00:15:10,591
You know I suppose
347
00:15:10,847 --> 00:15:11,359
Postage
348
00:15:11,871 --> 00:15:14,431
Stocking and then you'll be spending the rest of your life
349
00:15:14,687 --> 00:15:15,711
Trying to Peddle your sock
24259
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